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1 HopeHealth.com
Table of ContentsIntroduction
7 FREE Ideas to Market Your Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
4 Sources of FREE, High-Quality, Ready-to-Use Resources to Power Your Program . . . . . . . . 10
How to Set Up and Stick to a Communications Editorial Schedule to Stay on Track Once and For All . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Clever Ways to Make Your Content Go Further and Have a Deeper Reach . . . . . . . . . . . . . . . . 15
10 Easy Ways to Keep the Momentum Going . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
IntroductionAn industry-wide myth surrounding wellness programs suggests that to succeed at reachingyour participants and helping them to lead the healthiest, happiest lives possible you need a lotof TIME, MONEY, and STAFF to run your program. This idea keeps some organizations from startinga wellness program at all and causes many companies with programs to devote more resourcesto their efforts than they really need.
Guess what? You don’t have to spend a bundle or work around the clock to have a highly effective wellness program. With just a little creativity and resourcefulness, you can have a multi-faceted, well-rounded program that all of your employees will enjoy and one thatdoesn’t cost you big bucks and leave you exhausted.
Our “Champagne and Caviar Wellness Program on a Beer and Nachos Budget” strategy and secrets will show you how to:
• Get high-level participation and interest in your program using seven FREE ideas to market your program
• Focus on four ways to find a treasure trove of high-quality, FREE resources to power your program
• Set up a communications editorial schedule to stay on track once and for all
• Come up with clever ways to make your content go further and have a deeper reach
• Use 10 simple ways to keep the momentum going in your program
2 HopeHealth.com
“You don’t haveto spend
a bundle or workaround the clockto have a highly
effective wellness
program.”
Send interest in your program and participation soaring using these 7 FREE Ideas to Market Your ProgramIf you want your participants to use your wellness program, you need to make sure they knowabout and want to use it. You need to market your program and answer two important questionsthat everyone in your audience will have — “What is this program? Why should I care about it?”
FREE Idea #1: Brand Your Wellness Program With a Name and LogoNaming your company’s wellness program, “(Fill in company name ) Wellness Program” is sort of like naming your baby boy “John Doe.” It’s generic and doesn’t really give your wellness effortstheir own identity and personality.
If your wellness program doesn’t have its own unique name and logo, take a cue from marketersand focus on branding your organization’s wellness efforts so employees easily recognize yourwellness program and want to participate. That way, any time the wellness committee puts outmessages or sponsors events, employees instantly know the communications or activities are partof the wellness program.
A brand may include a:
• Name
• Logo or symbol
• Catchy tagline
3 HopeHealth.com
“You need to market your
program and answer two
important questions that
everyone in youraudience will
have — “What isthis program? Why should I
care about it?”
When thinking about branding your wellness program, you may want to consider:
• Tone: Make sure the name and look you give your wellness program reflect what you’re trying to accomplish with your efforts. Think of words and images that evoke feelings of enthusiasm and vitality.
• Less is more: Go for simple words and images. You can always use a clever acronym toshorten a longer wellness program name. And, basic shapes and outlines may be easier to replicate and more effective than intricate pictures.
• Asking for input: Tap wellness participants for ideas. Then, ask for feedback on proposedbranding before you implement it to make sure the branding will be well received.
Here’s an example of an effective brand and logo from Heritage Community of Kalamazoo:
The wellness committee came up with the POW Program. POW stands for Power Of Wellness. Because one of the main areas of its wellness program is nutrition, Heritage developed a logothat incorporates the iconic health food: the apple.
Branding your wellness program is a great FREE way to authenticate your program and set it up for success.
To design your logo:
• Use the many fonts, colors, and clip-art images available in Word, or,
• Hold a contest with your employees and give a prize for the best logo. As a bonus, you’ll discover the creative people in your audience whom you can tap for future projects, such as posters or flyers.
Once you have your name branding in place, hold a kick-off event and really celebrate your newlogo so everyone becomes aware of it. Use this kick-off event to promote the other programs andevents you have coming up.
4 HopeHealth.com
“Once you haveyour name
branding inplace, hold a
kick-off eventand really
celebrate yournew logo so
everyone becomes aware
of it. ”
FREE Idea #2: Know Who You Are Talking To
A key component of marketing is knowing your audience. This is called your “Audience Profile” or“Personas.” Knowing your audience profile will help you when making decisions about wellnessprograms and events, and when deciding what media to use for your communication.
Developing your audience profile is quite simple. Start by answering these questions:
• What are the ages of your employees?
• What’s the breakdown of genders in your workplace?
• How do they prefer to receive information — e-mail, paper, Web, text?
• In what stage of life are they — married, single, raising children, nearing retirement?
• What are their levels of education?
• What shifts do they work (if you have multiple shifts in your company )?
• Where do they work (if you have multiple locations or if all or part of your audience worksfrom home )?
Once you have this information, you can create your personas. You can even attach faces to yourpersona groups to make them more real. These personas will be your everyday “go-to” to helpensure all decisions you make apply to your audience and that your program offers somethingfor everyone in your audience profile.
5 HopeHealth.com
“Knowing your audience profile
will help youwhen making
decisions aboutwellness
programs andevents, and
when decidingwhat media to
use for your communication.”
FREE Idea #3: Ask Employees What They WantWhen was the last time you asked employees for their input about your wellness program? Ifyou say, “Just recently,” good for you. If your answer is “a long time ago” or “never,” it’s time.
Remember you are building your wellness program WITH your employees not FOR them, so gettheir input on:
• What they want to do,
• What programs they want, and
• How they want to be communicated with.
A simple survey is all you need, and it may open newdoors you never thought possible.
For example, one of our clients, Heritage Community of Kalamazoo never thought it would bepossible to have e-mail as part of its communication strategy since 75% of its staff did not have a dedicated work e-mail or computer. After surveying employees, the wellness committee founda majority of their employees wanted to be communicated with via e-mail. Employees freelygave the wellness committee their personal e-mail addresses so it could send wellness programmessages. E-mail is now a big portion of the media the committee uses. This never would havebeen possible if the committee hadn’t asked.
6 HopeHealth.com
“Remember youare building your
wellness program WITH
your employeesnot FOR them, soget their input.”
FREE Idea #4: Tap Your Employees’ Creative TalentsMany of your wellness program participants may have expertise and interests they would bewilling to share with others — if you just ask. For example, maybe Sam is also a certified fitnesstrainer. Ask if he would be willing to share some workout tips. Or, maybe Connie has a passion for healthful cooking and would love to share her recipes with others. Perhaps Dan actively participates in 5Ks with his family. Can he give tips on keeping families active? Who knows what hidden talents you might uncover?
Identifying Your Employee Experts
To find people who would be willing to share their health and wellness knowledge and skills:
• Talk with your employees and find out what talents and passions they have outside of their jobs.
• Include a “share your talent” posting in your next newsletter or tack up flyers in the breakroom and/or restrooms.
• Send out an interest survey.
How employee experts might contribute:
• Provide content for your newsletter, posters, or flyers
• Submit tips for e-mail blasts and/or social media sites
• Share videos and/or photos
• Let you know about free or inexpensive community activities to promote
• Lead lunch-n-learns or mini workshops or workouts
Once you’ve received interest from individuals who would be willing to contribute, work withthem on expectations and what they’re able to provide and how often. Be sure to touch basewith employees’ supervisors to ensure wellness activities don’t interfere with employees’ existing job duties.
Also, acknowledge your “employee experts” whenever you use their content, and invite your audience to talk with your “experts” for more information. For example: “Today’s tip was provided by Sam Smith. Watch for more workout tips from Sam in the future, and feel free to connect with him.”
7 HopeHealth.com
“Acknowledgeyour ‘employee
experts’ whenever you
use their content, and
invite your audience to talk
with your ‘experts’for more
information.”
8 HopeHealth.com
“Using your audience profile,
you can easily determine the
right mix ofmedia to use.”
FREE Idea #5: Create a Website for Your Wellness ProgramCreating a Website or landing page for your wellness program is essential to organize and houseall of the information about your program in one handy spot. It can be done for FREE using GoogleSites. Google Sites is an easy-to-use platform that most anyone can figure out. You won’t have toworry about asking IT to help you keep the site up to date. You can:
• Add your wellness program branding to the site,
• Include links to programs and events,
• Post PDFs, photos, videos, and
• House general information about your program.
FREE Idea #6: Use the Right Mix of Media for Your AudienceUsing your audience profile, you can easily determine the right mix of media to use. All of thesemedia can serve to promote your program and keep your message in front of your employees. If you do the printed materials in house, you would only have the cost of the ink and paper.
• Paper and/or electronic newsletters
• E-mail or text blasts
• Flyers
• Posters
• Table-tent signage
• Bulletin boards
• Doors
• Social media — Facebook, blog, Twitter, etc.
• Wellness calendar
FREE Idea #7: Throw a Kick-Off Party to Re-Energize Your ProgramIf you’re launching a new or revamped wellness program, chances are you’re pretty excited aboutit and you want participants to know about it. What better way to introduce participants to thenew or enhanced offerings than with a fun and active kick-off event.
Here are some tips to ensure your event is a success:
• Start planning early. Give yourself and your committee plenty of time to figure out what you’llinclude at the event, and when and where you’ll hold it. Begin a month to six weeks from thescheduled event date.
• Get the word out. About two weeks before the event, invite everyone to attend. Send invita-tions via e-mail, put up posters in break rooms and employee restrooms, and tell supervisorsto spread the word.
For the event itself, you may want to think about including:
• Food — A healthful lunch or snacks can be popular draws for many people.
• Activities — Demonstrate new program offerings or ones that participants may not knowmuch about or be using (e.g., classes such as yoga or a new walking path around your facility ).
• Handouts — Provide health tip sheets, program schedules/calendars, and other valuable resources.
• Giveaways — Hold a raffle for a wellness-related prize or prizes, such as water bottles, T-shirts,and low-dollar gift cards to health-related local businesses.
To be sure your event is well attended, you may want to hold the kick-off during business hourswhen participants will already be at work. If your organization has more than one shift and/orfacility, you may want to hold the event at multiple times or locations so you don’t leave anyone out.
9 HopeHealth.com
“Give yourselfand your
committeeplenty of time to
figure out whatyou’ll include at
the event, andwhen and where
you’ll hold it.”
4 Sources of FREE, High-Quality,Ready-to-Use Resources to Power Your ProgramYou don’t have to invest in expensive offerings to have a robust wellness program. Use what’sreadily available — free resources are closer and more plentiful than you may have realized upuntil this point.
#1. Evaluate Your Worksite for Hidden Opportunities
Tap into resources within your own company. Think both facilities and employees.
• Create a walking trail around your building and/or campus. Figure out the distance for one lap and encourage employees to take walks during breaks.
• Challenge employees to take the stairs. Make the area fun and interesting with humorous, inspirational, and informational signs.
• Ask employees who are fitness trainers in their spare time if they would lead lunch workouts for co-workers.
• Find cooking enthusiasts who would give healthful cooking demonstrations.
• Invite master gardeners to conduct classes on how to work out while gardening.
Programming possibilities are endless — and almost effortless — if you’re creative and resourceful enough.
Identifying opportunities
• Conduct a site survey. Go around your facility with a fresh perspective, looking for ways to usespace for your wellness program. Maybe an empty office becomes a meditation room that employees can use during their breaks.
• Encourage employees to fill out an interest questionnaire so you can discover what employeeslike to do in their free time, and what knowledge and skills they would be willing to share withothers. Maybe a long-time, avid runner could hold a lunch-n-learn about buying the right running shoes.
10 HopeHealth.com
“Free resources are closer andmore plentiful than you may
realize.”
#2. Check Out Your Community for Fun, Free Local ResourcesLook to local organizations and business that could help nurture the health of your wellness programand, ultimately and more importantly, the health of participants.
Instead of operating your wellness program strictly at the company level and never going outside the walls of your organization, consider approaching local groups to provide experts, events, and other resources.
Good organizations to ask for help include:
• Hospitals — Find out if they offer free screenings or if they can send specialists to your organizationfor lectures.
• Farmers’ markets — Farmers could give talks on different produce and tasty, healthful ways to prepare it.
• Grocers — See if they will offer coupons or specials on healthful foods.
• Restaurants — Some may provide cooking demonstrations.
• Sporting organizations — Ask for help to organize training groups or to hold injury prevention clinics.
• Retailers — Find out if they can come to your company to explain how exercise equipment works orwhat clothing is appropriate for which sports.
Many of these groups will understand that partnering with your wellness program can be a win-win situation for both of you.
• Your program gets valuable health and wellness tools — at little or no cost.
• Local organizations and businesses know that education and engagement are the sustainable waysto build a loyal following and customers in today’s highly competitive environment.
You can also tap other workplaces around you. Team up to take on wellness together.
• Hold joint events and split the responsibilities (and costs if there are any ). For example, if you want to hold a health fair, you could each contact part of a list of experts and vendors. You may bemore successful, too. Experts and vendors may be more willing to come if there are more possible attendees.
• Hold friendly competitions. Get with a few other local companies to compete in various health areas.Which company walked the most miles per employee this month? Which company had the greatestparticipation in the park cleanup efforts? Sometimes, no prize other than bragging rights is needed.
11 HopeHealth.com
“Consider approaching
local groups toprovide experts,
events, andother resourcesto help operate
your wellness program.”
12 HopeHealth.com
#3. Take Advantage of Your State’s Resources
Each state government has FREE initiatives to improve public health, and that includes your audience. Your tax dollars have likely contributed to funding these programs so you may as welltake advantage of them. A good place to start is your state’s public health department. Manystate health departments offer brochures, posters, and wellness challenges related to topics suchas flu prevention, weight control, stop smoking, and more.
State-supported colleges and universities often have extension programs and outreach effortsfor health-related areas and need real-life experience opportunities for their students in healthfields.
Some big health-related associations have active state chapters that bring local events and resources to your backdoor. Look to local affiliates of organizations such as:
• American Heart Association
• American Diabetes Association
• American Lung Association
• American Cancer Society
• Arthritis Foundation
The groups can connect you with local events that they sponsor and may help you find experts to come speak to your wellness program participants.
“Many statehealth
departmentsoffer brochures,
posters, andwellness
challenges related to topics
such as flu prevention,
weight control,stop smoking,
and more.”
13 HopeHealth.com
#4. Tap the National Databases for Cool Apps,Quizzes, Calculators, and More
The federal government and big national health organizations spend billions of dollars gatheringand creating credible health and wellness information, tools, and other resources. The goal ofthese groups is to raise awareness of particular health-related issues to keep people in the bestphysical, emotional, and financial shape they can be. These groups want you to use what theyprovide, so do them a favor and use it.
Searching Online is the Easiest and Most Effective Way to Tap into National Resources
• healthfinder.gov — Developed by the U.S. Department of Health and Human Services,healthfinder.gov is a gateway to any and all health information created or endorsed by the U.S.government. The goal of healthfinder.gov is to provide easy-to-understand health informationand tools to help people stay healthy. To achieve this objective, the department applies qualityguidelines when developing original content and selecting sources of health information.
• National health organizations — such as the American Heart Association, the American Diabetes Association, the American Cancer Society, the Red Cross, the Academy of Nutritionand Dietetics, and others. There are a number of reputable national groups on just about everyhealth and wellness topic you can think of. In addition to hooking up with their state and localchapters for local events and experts (as previously mentioned ), be sure to connect with thenational organizations themselves. Most have Websites with resource sections where you canfind calculators, assessments, quizzes, tip sheets, and more. When searching online, look for.org sites. Be diligent in your review of .org sites, though, because not all of them are affiliatedwith credible health information. Be cautious of sites that contain advertising or ask for toomuch personal information to access resources.
“The federal government and
big nationalhealth
organizationsspend billions of
dollars gatheringand creating
credible health and wellness information,
tools, and other resources.”
14 HopeHealth.com
How to Set Up and Stick to a Communications Editorial Scheduleto Finally Stay on Track Once and For AllHaving a communications editorial schedule is crucial to the health of your wellness program.With a schedule, you can work well in advance of when you plan to deliver your messages sothey are well thought out instead of thrown together haphazardly at the last minute. What’smore, you won’t accidentally overlook important opportunities for messages when people aremost likely to listen to what you have to say.
At a minimum, your schedule should include:
• What topics you’ll cover each month
• What media you’ll use — newsletters, e-mails, posters, PowerPoint, etc.
• Who will be responsible for creating the communication
• When work on each communication piece needs to start
• What date the communication piece is due
• When you plan to distribute the communication piece
A schedule allows you to better take advantage of:
• National health observances. This calendar of observances typically stays the same each year,and affiliated associations and government agencies often provide free credible communica-tion resources to make your life easier. What’s more, many media outlets will cover thesehealth topics during their designated observations. Getting additional information from youwill help to reinforce messages employees are receiving elsewhere.
• Seasons of the year. Provide employee health and wellness communications when people arelikely already thinking about certain topics and may be more receptive to messages. The ideaof eating more fruits and vegetables may be an easier sell in the summer when fresh produceis more abundant (and often costs less ).
Plan communications one year out, working season by season. You’ll keep your wellness program fresh, repeat important information, and make consistent messaging part of your culture.
“Plan communications
one year out,working season
by season. You’llkeep your
wellness program fresh,
repeat importantinformation, andmake consistentmessaging part
of your culture.”
FREE Tool:Annual, ready-to-use editorial planning guide —complete with lists of monthly health observances, holidays, additional topic ideas, and communication tips.
�
Clever Ways to Make Your Content Go Further and Have a Deeper ReachRepurpose your content to make it go further
You want your wellness program participants to read, understand, and put into action your wellness messages. If you only put out the information once, though, the likelihood that manypeople will see it — let alone read it and do something with it — may be wishful thinking.
To better guarantee your wellness content is more effective, put it out there again and again — in different ways and in different places.
How does this work?
Let’s use a 200-word article on any given topic, as an example. Here are six differentways to repurpose this article:
1. Use the article in its entirety in a newsletter.
2.Create a poster, flyer, or table tent using a portion of the content.
3.Use a snippet (such as one tip ) in an e-mail andlink to more information about the topic online.You may even be able to link to a free tool suchas a calculator or assessment from a nationalhealth association or government health-relatedentity.
4.Post a piece of advice from the article or a topic-related question (to spur discussion ) on your social media sites.
5. Find a topic-related testimonial from a wellnessparticipant and weave in facts from the original article.
6.Pull a section from the article to promote an upcoming, related event.
If you use one article in these six ways, your chances of reaching more of your wellness programparticipants, and making the message stick with them, are much greater. You may want to trythis strategy with national health observances and important topics such as colds and flu orstress management.
15 HopeHealth.com
“To better guarantee your
wellness contentis more effective,
put it out thereagain and
again — in different ways
and in differentplaces.”
Use the power of photos and videos for a deeper reachinto your audience
Statistics show people pay more attention to a message if it includes a photo and/or video. Hereare just a few compelling numbers to note:
• Articles with images get 94% more total views.
• Adding a photo and a video to a press release increases views by more than 45%.
• Consumers who watch product videos are 85% more likely to buy products, compared to thosewho do not watch product videos (TMG; We Capture ).
The photos and videos don’t have to be award-winning worthy to be powerfully persuasive. With the popularity of camera-equipped smartphones and social media sharing sites such as Instagram and Facebook, people have grown accustomed to amateur photos and videos. And actually, testimonial-type photos and videos from participants may be more convincing in sellingyour wellness program to others because the images and footage come across as more genuinethan anything management might muster up.
Here are some helpful hints to get started at your workplace:
• Encourage your audience to take photos and videos during wellness programs. Make your participants into roving photographers and videographers. For instance, you may want to ask Sally to snap photos during the next walking-club get-together. Show people enjoyingthemselves.
• Have a way for participants to easily submit images and footage to your wellness program.Consider creating a designated e-mail address to gather submissions.
• Determine ways to share what people have contributed. You might send an e-mail to every-one with a teaser to promote the class or program featured in the photo or video. Or, you couldpost the content to your wellness program’s Facebook group page or intranet site. Anotheridea: Put together a poster with the image and some compelling copy. If you have a video of the event, include a Quick-Response Code (QR Code ) on the poster and throw the footageup on a private YouTube channel or intranet site so others can check it out using their smartphones.
16 HopeHealth.com
“Testimonial-type photos and
videos from participants may
be more convincing in
selling your wellness
program to others becausethe images and
footage comeacross as more
genuine.”
17 HopeHealth.com
10 Easy Ways to Keep the Momentum GoingHere are some easy and fun ideas to keep the momentum going, keep participants excited, and increase enthusiasm and involvement in your wellness program:
#1. Use employees for content — Lending fresh voices, ideas, and perspectives to your wellness communications will keep them interesting and keep your participants willing toread. Employees are a rich source of content when they are allowed to share their knowledge,special talents, achievements, and life experiences.
#2. Make the “old” seem new again — Look back on what you have offered in the past andfind ways to refresh and repurpose it. Then celebrate it with fanfare. You’ll most likely find renewed interest and new participants.
#3. Keep introducing new tools and events regularly — With the vast array of FREE resources available at your disposal, take advantage and keep introducing new ones to youraudience on a weekly basis. This will keep them engaged and keep your program vibrant byalways offering something new and exciting to experience.
#4. Increase the visibility of your team and inviteothers to join — Feature yourself and the mem-bers of your team on your Website and in your e-mails. Make sure you are easy to reach. And, if you have an area of expertise, showcase that so employees can contact you (for example, “MarySmith, great source for recipes,” or “Bruce Jones,loves to run and can help you get started.” ). Shareyour story of what wellness means to you and whyit’s important in your life.
You can also do a short video of your team memberssharing their stories and what your program offers. Use the video to market your program, and as a great introduction for new employees.
Invite others to join your team and to share their storiesto continue building your community of wellness.
Want to be a Part of Something Exciting and Make a Real Difference in the Lives of Your Co-Workers?
Consider joining our Power Of Wellness Team! The Power of Wellness team is a dynamic group of individuals dedicated to promoting wellness at Heritage. Anyone is welcome to join as EVERYONE has something unique to offer our team!
We have a lot of FUN and hope you will join us!
We meet every Wednesday at noon. Everyone shares responsibilities and takes part in the planning, scheduling and promotion of
wellness programs & events for all employees. We have a robust eMail, social media and Web presence that we use to communicate our events
and programs with employees. The time commitment is less than 2 hours per week (including the weekly meeting).
Want to see what we’re all about before you decide? Join us at our next meeting Wednesday at noon in the conference room. Or, feel free to talk to a POW team member:
Joe – 5115 Sandy – 6048 Becky – 5107 Jean – 8017 Sally – 5119 Deb – 6064 Julie – 8153 Rich – 8850 David – 8040 Cathie – 5145
Like the POW Facebook page and see what we’re up to: Facebook.com/Groups/Heritage POW Get POW’s weekly eMails to stay in the know!
Sample recruitment flyer
“These are easyand fun ideas
to keep the momentum ofyour wellness
program going,keep your
participants excited, and
increase their enthusiasm and
involvement.”
18 HopeHealth.com
#5. Host a friendly, health competition — Have employees track how long they exerciseevery day. The department with the most minutes/hours after a week gets a special casualday or some other free/inexpensive reward.
#6. Designate a meditation room — Have an extra office, or even closet, you’re not using?Turn it into a soothing meditation room. Think soft lighting, soothing music, and a refreshingfragrance. Employee can take a five- or ten-minute break to escape and recharge.
#7. Throw a monthly potluck — Pick a different theme every month. Have participants bringin ingredients for a salad bar, a create-your-own-sandwich bar, or soup bar.
#8. Encourage participants to share inspirational quotes — Have a designated e-mailaddress to which they can send the sayings. Then, print and post them around the worksite— halls, restrooms, break rooms, etc.
#9. Host events outside of work for your audience — Organize a Saturday morning walkat a local park, with a healthy tailgate snack afterwards that everyone contributes to. Or, takepart in a community event as a group to build camaraderie.
#10.Ask your audience for ideas — You might be surprised at the great suggestions theymay have on how to infuse your wellness program with interesting additions.
We want to hear from you! What great, low-cost or free ideas are you using in your wellness program? Or, what new idea are you going to try from this book? Share your thoughts with us on Facebook.
TIP: Take lots of photos and videos at your events. Then, share them on your social media platforms, post themon your Website, and send them in e-mails to keep the excitement and interest in your program strong.
“Take lots of photos and
videos at yourevents.
Then, sharethem on yoursocial media
platforms, post them onyour Website,
and send themin e-mails.”
19
About Hope HealthWe specialize in producing health, wellness, and business communications with break-through power for your employee and community populations.
Our unique capabilities…• Over 30 years of serving workplaces, health plans, and communities. We have more than 3,000clients, in all 50 states, and of different sizes and descriptions.
• Health, marketing, wellness, benefits, technical writing, clear design, and creative skills — all combined into one powerful communication engine.
• Easy-to-read and high comprehension content. We're committed to Plain Language, improvinghealth literacy, and producing relevant, actionable information.
• Industry-leading custom content and design capabilities. We customize over 500 versions of communications each month — everything from simple branding to full-blown custom designed communications. How? Experienced staff, procedures developed over 30 years, technologically advanced business partners, and a powerful, proprietary software platform.
• A robust and demanding medical review process to ensure accuracy, credibility, and evidence-based health content. Our Medical Advisory Board is second to none, and employs a host of experts covering health, wellness, and financial issues.
• And you get us. A second generation, privately-held business. There is longevity, stability, and history here. Plus, energy, optimism, and a can-do attitude. It's just fun to work with us, because we love our clients and enjoy what we do for a living.
Our history:• Founded in 1964 as Pension & Group Services, Inc. (P&G). P&G was a full-service, third-party administrator. In the early 1980s, the International Health Awareness Center (IHAC) was establishedas a division of P&G. Today we’re called Hope Health (a dba of IHAC, Inc.) with a complete dedicationto producing easy-to-read and relevant health content.
• In the mid-1980s a strategic alliance was established between The Hope Heart Institute of Seattle,Washington (The Hope) and IHAC for the purpose of developing health content the average consumer can understand and act upon.
• To this day, The Hope remains our partner and friend, and we are proud to support their cardiovas-cular research and education programs with a portion of our proceeds.
Join the more than 16,000 professionals enjoying our eNewsletter — Hope at Work — that keepswellness program decision makers current on how to keep their wellness programs and communications effective, engaging, and relevant. You may contact us at 800-334-4094 or [email protected].
HopeHealth.com
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About Wendy S. HaanWendy Haan is a worksite health and wellness marketingprofessional with more than 20 years of communicationsexperience. On a daily basis, Wendy helps clients strategizecommunication plans with the right mix of media, fre-quency and content to fit their culture and connect withemployees on a personal level.
Wendy also oversees all of the content marketing for Hope Health, providing cutting-edge tips and information to wellness professionals and committees on the latest in wellness communication trends.
Wendy believes that worksite wellness programs don’t need big budgets to be effective.With creative marketing, smart planning, and using what is readily available at the worksite,community, state, and national levels — any workplace can have a thriving and energeticwellness program.
Wendy helps managers and committees to look at wellness from the employees’ perspectiveand dig deep into what employees really want. Then gives them tools to build a culture thatthrives because employees want to be there and have found balance between their work lifeand their personal life.
You can reach Wendy at [email protected] or 800-334-4094.
We encourage you to share and forward this eBook to your colleagues and friends.
This FREE eBook is produced and copyrighted by IHAC, Inc. dba Hope Health.
It is intended to help managers produce or improve upon wellness and benefit communication. Please source excerpts (source: A Champagne and Caviar Wellness Program
on a Beer and Nachos Budget)
Sales of this content by third parties are prohibited. © 2014 IHAC, Inc.
A note about this eBook:You’ll notice we didn’t include a lot of graphics in this eBook. We did that on purpose to keep the loading time fast and efficient for our readers.
However, we wanted to note that in your communications, which are not in an eBook format, we encourage you to include graphics, charts, illustrations, or photos to complement your message
and bring it to life visually. To see how we do that in our products, visit HopeHealth.com.
HopeHealth.com
New eBook from Hope Health
Six QuestionsThat Make CreativityMore Valuable than$$$ When CreatingWellness Programs
by Shawn M. Connors,President & Founder, Hope Health
In this groundbreaking eBook, you’ll discover:
• A broader way of thinking about wellness that will allow you to open up a whole newworld of possibilities.
• More appreciation for the value of human interaction in health.
• How to be a critical thinker and drill down to rediscover what really makes people tick.
• Strong, non-clinical, no-cost creative ideas you can incorporate into your program right now.
• How to put the clinical aspects of wellness under the hood, and not spend time talkingabout how the engine works. But instead focus on the quality of the ride.
• Why it’s possible to not be limited by money, and let your imagination and creativityreign, and much, much more!
Download your FREE copy today at HopeHealth.com/ebookPlease share and forward this eBook to your colleagues and friends.
21 HopeHealth.com
