A centre of expertise in digital information management Technology Supported Learning in the 21st Century: Sustaining Innovation via Organisational

A centre of expertise in digital information management

www.ukoln.ac.uk

Technology Supported Learning in the 21st Century: Sustaining Innovation via Organisational Development

Empowering Learners and their Institutions: Strategies for Exploiting the Social Web

UKOLN is supported by:This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)

http://www.ukoln.ac.uk/web-focus/events/conferences/staffordshire-2010/http://www.ukoln.ac.uk/web-focus/events/conferences/staffordshire-2010/

Brian KellyUKOLNUniversity of BathBath, UK

Acceptable Use PolicyRecording this talk, taking photos, discussing the content using Twitter, blogs, etc. is permitted providing distractions to others is minimised.

Acceptable Use PolicyRecording this talk, taking photos, discussing the content using Twitter, blogs, etc. is permitted providing distractions to others is minimised.

Twitter:http://twitter.com/briankelly/http://twitter.com/ukwebfocus/

Email:[email protected]:http://ukwebfocus.wordpress.com/


www.ukoln.ac.uk

2

About Me

Brian Kelly:• National Web adviser to UK Universities and

cultural heritage organisations• Based at UKOLN, a national centre of expertise

in digital information management and located at the University of Bath

• Involved in Web since January 1993• Over 300 presentations given since 1997• Current area of interest include Web 2.0, Web

standards and Web accessibility

Introduction


www.ukoln.ac.uk

About This Talk

The early adopters of Web 2.0 technologies and approaches are now increasingly seeing their initial adoption of Web 2.0 becoming embedded in mainstream University activities.

But the risks and dangers which sceptics warned about haven't disappeared. So how should institutions go about addressing such risks in order that use of Web 2.0 approaches can provide significant and sustainable benefits? These issues will be addressed in this session.

3

Introduction


www.ukoln.ac.uk

4

Benefits and Opportunities

Let’s accept that Social Web (and other innovative uses of IT) provide many benefits to learners, staff and institutions:

• Blogs: reflections; writing skills; …• Twitter: Community; • Video- and photo-sharing: Who needs expensive

in-house solutions when YouTube/Flickr can be used?

• Social networks: Important thing is community.

Benefits to learnersBenefits to teachersBenefits to support servicesBenefits to society

Benefits to learnersBenefits to teachersBenefits to support servicesBenefits to society

Introduction


www.ukoln.ac.uk

5

The Concerns

Identifying The Concerns

In small groups:• Appoint a reporter

Then address these issues:• Identify concerns related to use of Social Web

services of concern to you • Identify concerns related to use of Social Web

services of concern to your peers • Identify concerns related to use of Social Web

services of concern to the institution

E


www.ukoln.ac.uk

6

Assessing The Risks

In your groups attempt to assess the risks which have been identified (likelihood; impact;’ …):

E

Likelihood

High

LowNever expected the meteorite to land!

Impact

High (VC resigns)

Low (did anyone notice?)


www.ukoln.ac.uk

Addressing The Concerns

Approaches to addressing the concerns:• Lightweight (and flexible) policies• Re-interpretting policies• Risks (and opportunities) assessment &

management

7


www.ukoln.ac.uk

Blog PoliciesAre managers worried that your content held on third parties could disappear?

Here’s a policy which:• Clarifies (shared)

ownership• States what will happen

in future

Note:• Rich XML dump of

content provided periodically

8

Policies


www.ukoln.ac.uk

Experience at Croydon Council illustrates the need for lightweight and flexible policies

9

Lightweight Policies

Mosman Council provides an example of a lightweight policy for Twitter

Policies


www.ukoln.ac.uk

Re-interpretting PoliciesMainstream Views on Web Accessibility:

• All University pages must comply with WCAG AA• All videos must be captioned

Re-interpretting Web Accessibility:• Evidence (WAI WCAG is flawed)• Holistic accessibility: importance of accessibility

of learning outcomes rather than elearning resources

• Legal requirements: reasonable measures• A failure to do xx (e.g. videos, ..) can be an

accessibility barrier

10

Reinterpretting policies


www.ukoln.ac.uk

Risks and IWMW 2006

There are also risks in doing nothing

11

Risk Audit


www.ukoln.ac.uk

Social Web Audit

Memo

From: PVC (Sustainability)

To: HoDs

As agreed at Senate all cost centres must provide an audit of their use of Social Web services used for departmental/institutional purposes

In the audit you must provide:• Details of third party services used• A risk assessment • Strategies for addressing risks

12

Risk Audit


www.ukoln.ac.uk

13

Biases

Subjective factors

Towards a Framework

“Time To Stop Doing and Start Thinking: A Framework For Exploiting Web 2.0 Services”, Museums & the Web 2009 conference

IntendedPurpose

Benefits

Risks

Missed Opps.

Costs

• Sharing experiences

• Learning from successes& failures

• Tackling biases• …

• Application to existing services

• Application to in-house development

• …

RiskMInimisation

Evidence

Risk Framework


www.ukoln.ac.uk

14

Using The Framework

Use of approach in two scenarios: use of Twitter & FacebookUse of approach in two scenarios: use of Twitter & Facebook

IntendedPurpose

Benefits

Risks

Missed Opps.

Costs

RiskMInimisation

Evidence

Organisational Fb Page

Marketing events,…

Large audiences

Ownership, privacy, lock-in, effort

Marketing opportunities

Low?

Workflow

Community support

Rapid feedback

Org. brand

Policies

Low?

Twitter for individuals

Marketing, community

Risk Framework


www.ukoln.ac.uk

Copyright Risks

The Oppenheim Copyright Formula!

R = A x B x C x Dwhere

R is the financial risk

A is the chances that what has been done is infringement

B is the chances that the copyright owner becomes aware of such infringement

C is the chances that having become aware, the owner sues

D is the financial cost (damages, legal fees, opportunity costs in defending the action, plus loss of reputation) for such a legal action

15

Note this is a device aimed at providing a new way of looking at copyright issuesNote this is a device aimed at providing a new way of looking at copyright issues

Risk Framework


www.ukoln.ac.uk

Managing the Legal RisksApproaches to help minimise such risks:• Have clear and

robust notice and take down policies

• Have procedures with a clear address given for complaints

16

Example from JORUM Procedures to Deal with Queries, Alerts and Complaints

Example from JORUM Procedures to Deal with Queries, Alerts and Complaints


www.ukoln.ac.uk

What’s Missing?

Can you apply this approach in areas you have identified previously?

• What works?• What is missing?• What else is needed?

17

E


www.ukoln.ac.uk

Conclusions

Changing Environment:• Social Web and Cloud services are

becoming more widely used• Individuals (not IT Services) need to

address sustainability issues• New(ish) set of challenges

But risks haven’t disappeared. So there’s a need to:• Understand, assess and manage risks

Early adopters need to accept responsibilities associated with their innovative practices

18


www.ukoln.ac.uk

Questions

19

Documents

A centre of expertise in digital information management Technology Supported Learning in the 21st Century: Sustaining Innovation via Organisational