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Bhagwan Mahavir College of Business Administration 1
PREFACE
BBA program is one of the most reputed professional courses in the
field of Management. There is a study project as an integral part of BBA
in the Fifth Semester. As a complementary to that every one has to
submit a report on the work conducted in the industry.
This report is thus prepared for the study project done at Radio City
91.1 FM. The organization shall make all possible efforts to have a
secure and safe domain. The data/information is very important and
most critical to the business requirements; therefore proper measures
should be adopted so that the information is well secured and protected.
Bhagwan Mahavir College of Business Administration 2
CHAPTER – I
INDUSTRY
PROFILE
Bhagwan Mahavir College of Business Administration 3
ABOUT RADIO
Radio broadcasting is an audio (sound) broadcasting service, broadcast through the
air as radio waves (a form of electromagnetic radiation) from a transmitter to a
receiving antenna. Stations can be linked in radio networks to broadcast common
programming, either in syndication or simulcast or both. Audio broadcasting also can
be done via cable FM, local wire networks, satellite and the Internet.
Radio is the wireless transmission of signals, by modulation of electromagnetic
waves with frequencies below those of light.
Bhagwan Mahavir College of Business Administration 4
DISCOVERY AND DEVELOPMENT
The theoretical basis of the propagation of electromagnetic waves was first described in
1873 by James Clerk Maxwell in his paper to the Royal Society A dynamical theory of the
electromagnetic field, which followed his work between 1861 and 1865. In 1878 David E.
Hughes was the first to transmit and receive radio waves when he noticed that his induction
balance caused noise in the receiver of his homemade telephone. It was Heinrich Rudolf
Hertz who, between 1886 and 1888, first validated Maxwell's theory through experiment,
demonstrating that radio radiation had all the properties of waves (now called Hertzian
waves), and discovering that the electromagnetic equations could be reformulated into a
partial differential equation called the wave equation.
William Henry Ward was issued {{US patent|126356}} on April 30, 1872. Mahlon Loomis was
issued {{US patent|129971}} on July 30, 1872. Landell de Moura, a Brazilian priest and
scientist, conducted experiments after 1893 (but at least by 1894). He did not publicize his
achievement until 1900. Claims have been made that Nathan Stubblefield invented radio
before either Tesla or Marconi, but his device seems to have worked by induction
transmission rather than radio transmission.
20TH CENTURY
Developments in the early 20th century (1900-1959):
. Aircraft used commercial AM radio stations for navigation.
This continued through the early 1960s when VOR systems
finally became widespread (though AM stations are still
marked on U.S. aviation charts).
. In the early 1930s, single sideband and frequency
modulation were invented by amateur radio operators. By the
end of the decade, they were established commercial
modes.
Bhagwan Mahavir College of Business Administration 5
. Radio was used to transmit pictures visible as television as early as the 1920s. Standard
analog transmissions started in North America and Europe in the 1940s.
. In 1954, Regency introduced a pocket transistor radio, the TR-1, powered by a "standard
22.5V Battery".
Developments in the latter half of the 20th century (1960-1999):
In 1960, Sony introduced their first transistorized radio, small enough to fit in a vest
pocket, and able to be powered by a small battery. It was durable, because there were no
tubes to burn out. Over the next twenty years, transistors displaced tubes almost completely
except for very high power, or very high frequency, uses.
In 1963 color television was commercially transmitted, and the first (radio)
communication satellite, TELSTAR, was launched.
In the late 1960s, the U.S. long-distance telephone network began to convert to a digital
network, employing digital radios for many of its links.
In the 1970s, LORAN became the premier radio navigation system. Soon, the U.S. Navy
experimented with satellite navigation, culminating in the invention and launch of the GPS
constellation in 1987.
In the early 1990s, amateur radio experimenters began to use personal computers with
audio cards to process radio signals. In 1994, the U.S. Army
and DARPA launched an aggressive, successful project to
construct a software radio that could become a different radio
on the fly by changing software.
Digital transmissions began to be applied to broadcasting
in the late 1990s.
Bhagwan Mahavir College of Business Administration 6
21 ST CENTURY
A) INTERNET RADIO
Internet radio consists of sending radio-style audio programming over streaming Internet
connections: no radio transmitters need be involved at any point in the process.
B) DIGITAL AUDIO BROADCASTING
Digital audio broadcasting (DAB): appears to be set to grow in importance relative to FM
radio for airborne broadcasts in several countries.
C) LEGAL ISSUES WITH RADIO
When radio was first introduced in the 1930‘s many predicted the end of records. Radio
was a free medium for the public to hear music for which they
would normally pay. While some companies saw radio as a
new avenue for promotion, other feared it would cut in to
profits from record sales and live performances. Many
companies had their major stars sign agreements that they
would not appear on radio.
Radio ownership grew from 2 out of 5 homes in 1931 to 4 out of 5 homes in 1938.
Meanwhile record sales fell from $75 million in 1929 to $26 million in 1938 (with a low point
of $5 million in 1933). Although it should be noted that the economics of the situation were
also affected by the fact this took place during the Great Depression. The copyright owners
of these songs were concerned that they would see no gain from the popularity of radio and
the ‗free‘ music it provided. The copyright holder for a song had control over all public
performances ‗for profit.‘
D) AUDIO
AM broadcast radio sends music and voice in the Medium Frequency (MF—0.300 MHz to 3
MHz) radio spectrum. AM radio uses amplitude modulation, in which the amplitude of the
transmitted signal is made proportional to the sound amplitude captured (transuded) by the
microphone while the transmitted frequency remains unchanged. FM broadcast radio sends
music and voice with higher fidelity than AM radio. In frequency modulation, amplitude
variation at the microphone causes the transmitter frequency to fluctuate.
Bhagwan Mahavir College of Business Administration 7
USES OF RADIO
Many of radio's early uses were maritime, for sending telegraphic messages using
Morse code between ships and land. One of the earliest users included the
Japanese Navy scouting the Russian fleet during the Battle of Tsushima in 1901.
One of the most memorable uses of marine telegraphy was during the sinking of the
RMS Titanic in 1912, including communications
between operators on the sinking ship and nearby
vessels, and communications to shore stations listing
the survivors.
Radio was used to pass on orders and
communications between armies and navies on both
sides in World War I; Germany used radio
communications for diplomatic messages once its submarine cables were cut by the
British. The United States passed on President Woodrow Wilson's Fourteen Points
to Germany via radio during the war.
Broadcasting began to become feasible in the 1920s, with the widespread
introduction of radio receivers, particularly in Europe and the United States. Besides
broadcasting, point-to-point broadcasting, including telephone messages and relays
of radio programs, became widespread in the 1920s and 1930s.
Another use of radio in the pre-war years was the development of detecting and
locating aircraft and ships by the use of radar (Radio Detecting And Ranging).
Today, radio takes many forms, including wireless networks, mobile communications
of all types, as well as radio broadcasting. Read more about radio's history. Before
the advent of television, commercial radio broadcasts included not only news and
music, but dramas, comedies, variety shows, and many other forms of
entertainment. Radio was unique among dramatic presentation that it used only
sound.
Bhagwan Mahavir College of Business Administration 8
THERE ARE AROUND 338 RADIO FM CHANNELS IN INDIA.
Bhagwan Mahavir College of Business Administration 9
CHARACTERISTICS OF FM RADIO INDUSTRY IN INDIA
• Business model is mainly advertising driven
• Impacted by the global recession, growth in the last two quarters of 2008 was
slow because of slowdown in the advertising industry
• A cost effective medium for advertisers as it has more penetration and reach
compared to the traditional print and television
• Controlled by few business groups having sizable stake in different media
properties
• Mainly an act of diversification from existing media players as an risk
mitigation exercise with slowdown experienced in traditional media outlets
such as print.
• Regulated and recently privatized
• Phase II licensing made the business viable
• Has huge infrastructure setup costs
• Oligopolic and witnesses price wars
• Overall growth rate is impressive
Bhagwan Mahavir College of Business Administration 10
HISTORY OF RADIO IN INDIA
Broadcasting began in India with the formation of a private radio service in Madras
(presently Chennai) in 1924. In the very same year, British colonial government approved a
license to a private company, the Indian Broadcasting Company, to inaugurate Radio
stations in Bombay and Kolkata. The company almost went bankrupt in 1930 but the colonial
government took away the two transmitters and the Department of Labour and Industries
started operating them as the Indian State Broadcasting Corporation. In 1936, this very
Corporation was renamed All India Radio (AIR) and was controlled by the Department of
Communications. When India became independent in 1947, AIR was made a separate
Department under the Ministry of Information and Broadcasting.
Government of India controls the radio broadcasting in India that works under the Directorate
General of All India Radio. It was established in 1936 and since 1957 All India Radio was
renamed as Akashvani. Akashvani is a government-owned, semi -commercial operation of
the Ministry of Information and Broadcasting. There were only six radio stations in India at
Bhagwan Mahavir College of Business Administration 11
the time of independence. All India Radio`s network had expanded by the mid-1990s to
around 146 AM stations along with a National Channel, the Integrated North-East Service
that aimed at reaching out to the tribal groups in northeast India and handles the External
Services. There are five regional headquarters for All India Radio, namely in the North Zone
in New Delhi; the East Zone in Kolkata; the North-East Zone in Guwahati, Assam; the West
Zone in Mumbai; and the South Zone in Chennai.
The government-owned network of Indian radio provides both national and local programs in
Hindi, English, and sixteen regional languages. Commercial Radio services in India started
in 1967 by Vividh Bharati Service with its headquarters at Mumbai. Vividh Bharati earned its
revenues from extensive advertisements and had been broadcasting from thirty-one AM and
FM stations during the mid-1990s. India has a wide-ranging network of medium wave and
short-wave stations. In 1994 there had been almost eighty-five FM stations and seventy-
three short wave stations that connected the entire country. The broadcasting equipment
used in India is mainly indigenous and reaches special audiences, such as farmers needing
agro climatic, plant protection, and other agriculture-related information. The number of radio
receivers increased almost five times between 1970 and 1994. Initially it was around 14
million that rose to nearly 65 million. Most radios are also produced within India.
The foreign broadcast service is a function of the External Services Division of All India
Radio. In 1994 seventy hours of news, features, and entertainment programs were
broadcast daily in twenty-five languages using thirty-two shortwave transmitters. The primary
target audiences are the listeners in neighboring countries and the large overseas Indian
community.
The early history of Indian radio broadcasting in independent India set the parameters for the
succeeding role of television in the nation. At Independence, the Congress government
under Jawaharlal Nehru followed three major goals: firstly, to achieve political integration;
secondly, to attain economic development; and finally, to achieve social modernisation.
Indian broadcast media was expected to play an important role in all three areas. In those
days radio was considered as an integral medium of communication, primarily due to the
absence of any motion medium. All the national affairs and social changes were informed
Bhagwan Mahavir College of Business Administration 12
through the waves of broadcast media and within no time, popularity of radio spread
nationwide. Indian radio proved to be a prime medium of social integration.
Indian Radio took birth and was promoted by the government at its best for the
objective of political nation building. National integration and the development of a "national
consciousness" happened to be the primary objective of All India Radio. Broadcasting was
organized as the solitary reason of the chief planner of this process of political integration -
the State. The mission of broadcasting helped to overcome the urgent crisis of political
volatility that followed Independence and cultivated the long-term progression of political
modernization and nation building that was the prevailing ideology of the newly formed
nation.
Indian radio also took up the task of aiding in the development of economic scenario. The
Indian Constitution was adopted in 1950 and authorized a strong role for the Indian State in
the economic development of the country. The use of broadcasting was further considered
to be a development process that was naturally a consequence to this state-led
developmental philosophy. Indian radio was specially designed programme to contribute to
the process of social modernisation, which was an important pre-requisite of economic
development. The dominant development philosophy of the time scrutinized the problems of
development as the basic ones in the developing countries. These internal causes included
Bhagwan Mahavir College of Business Administration 13
traditional value systems; lack of entrepreneurial ability, lack of innovation and lack of a
national consciousness and experts could suggest only communication solutions to bring
upon. The main problem was that the old ideas were influencing the young minds thus
hindering the process of social change and modernization. The role of broadcasting provided
an inlet for the flow of modern ideas.
It was due to the same reason of static thoughts prevailing in the society; that
television came into existence in 1959. Television broadcasts started from Delhi in
September 1959, again associated with the All India Radio`s services. Programs were
broadcast twice a week for an hour a day on welfare topics related to community health,
citizens duties and rights, and traffic and road sense. In 1961 the television medium were
expanded to include a school educational television project, however the importance of radio
did not decline. When television was taking birth, radio happened to be a matured medium in
India. Various entertainment programmes were added in the curriculum of Indian Radio that
included melodious songs and interview panels. A limited number of old U.S. and British
shows were also telecast sometimes in radio. The oldest radio station of India, All India
Radio or Akashvani is one of the largest radio networks in the world.
Bhagwan Mahavir College of Business Administration 14
RADIO INDUSTRY EXISTING IN INDIA
Radio industry globally is a well established and a mature medium of communication and
used by advertisers affectively in brand building and sales promotion. The medium also
provides entertainment and information to its consumers and hence acts as an important
business medium of communication and entertainment.
In India the private radio industry is experiencing rapid growth. Though the industry was
privatized in late 1990s, the business model was not viable until the phase II of licensing
came into force. The phase II fostered competition and brought in new players into the
industry. The new and the old players largely belong to established business groups who in
turn are part of larger media houses. These players also control a large chunk of radio
business in the country.
As part of the overall growth experienced in the Indian economy during last decade, the
media and the advertising industry have experienced good growths. While the share of radio
industry is far below the international standards, the industry is experiencing good growth.
Because the model of the industry is advertisement driven, the radio industry largely mirrors
the contours of the advertising industry.
While there are several promising factors that support the growth of the Indian radio industry,
there are quite a few factors that might actually delay or dampen the growth. The
competition for listeners and advertisers that ushers in price war without any strong
differentiating factor among players is not good for the long term health of the industry. The
undifferentiated content issue should be addressed immediately and even though the
players might be ready now, the regulator has to address the concern. The phase III
licensing will surely enable the industry to move forward and resolve some long standing
issues but it is still some time away and the new and existing players should adopt wait,
watch and prepare policy until it is announced to make new moves.
Bhagwan Mahavir College of Business Administration 15
DEVELOPMENT OF RADIO IN INDIA
The birth of Radio broadcasting in India has started on an experimental basis in the year
1921 when Times of India in collaboration with Post and Telegraph Department broadcasts a
musical programme . Sir George Lloyd put forward this request to those concerned
companies. In 1927 private radio clubs proliferated. In the year 1930 radio broadcasting
started operating under the Indian Broadcasting Company. However, the company went into
liquidation after a span of three years and the Government took the charge of broadcasting
at their own expense. On March 1935 a separate office of the Controller of Broadcasting was
created .The landmark in the history of broadcasting is the change of the name of the Indian
Broadcasting to All India Radio (AIR) in the year 1936. In the same year Delhi station was
formed.
From 1936 onwards the development of radio broadcasting was sluggish but steadfast. Nine
AIR stations opened up in different places like Delhi, Calcutta, Bombay, Madras, Lucknow
and Tiruchi. From 1957 onwards AIR was popularly known as Akashvani.
Eminent personalities had lent their voices for radio broadcasting. On 12th November, 1947,
the voice of Gandhiji was broadcasted in AIR.
Bhagwan Mahavir College of Business Administration 16
Keeping in view the motto, "Bahujan Hitaya; Bahujan Sukhaya" i.e. the benefit and
happiness of large sections of the people, AIR aims to provide information, education and
entertainment. It has defined its objectives in the following:
1. Preserve the country`s unity and the democratic values as shrined in the Constitution;
2. Present a reasonable and equilibrated flow of data of national, regional, local and
international concern including contrastive views. Citation of any opinion or ideology of its
own should be avoided. Integrity of the whole nation should be respected. Variety in
broadcasting should be incorporated.
3. Develop programmes which can arouse, communicate, elucidate, train, entertain and
improve to satisfy all the audiences through out the nation.
4. Formulate different programmes for broadcasting, keeping in mind all sections of people
of the nation.
5. Prepare developmental and reference programmes on various fields like Agriculture,
Education, Health and Family Welfare , Science and Technology.
6. Prepare programmes for rustic, illiterate and poor population including the youths , social
and cultural minorities, the tribes and of those occupying the borders backward or distant
areas.
7. Encourage consolidation and harmony of the nation.
Bhagwan Mahavir College of Business Administration 17
AIR today has a network of 223 broadcasting centres with 143 medium frequency(MW), 54
high frequency (SW) and 161 FM transmitters. It encompasses an area of 91.42% serving
99.13% of the people in India. AIR covers 24 Languages and 146 dialects in home services.
Over the years the radio broadcasting has expanded its
service both in terms of reach and content suitable to the
requirements of the nation. A three- tire system has been
introduced. The national Channel was formed on 18th May,
1988 . It is located in New Delhi and it suffices national
broadcasting. Hourly news bulletins , alternatively in Hindi
and English are broadcasted from the national Channel.
Major stations look after the regional broadcasts. Local radio
stations are formed in different areas and they are now more
than eighty in number.
AIR`s services and programmes too have expanded in leaps and bounds. Till date these
include News Services , Cultural Programmes, Extension education services, External
services for foreign countries.
NSD produces news and comments both for Indian and foriegn audiences .It produces 112
bulletins in 17 languages emanating from Delhi and is transmitted to other stations.45
Regional News Units brings forth as many as 187 regional and 65 external news bulletins.
The External News bulletins, are being brought out in 25 languages. Spotlight` in English
and `Samayiki` in Hindi are the daily broadcasts covering current and local news.
Programme on current affairs is disseminated every Sunday.
Bhagwan Mahavir College of Business Administration 18
It incorporates comments of experts, teachers politicians on national and international
matters. Besides it broadcasts "Charcha ka Vishai Hai", programme in Hind ,on every
Wednesday;There are composite news programmes called "Samachar Prabhat" and
"Morning News" in Hindi and English respectively. They are of duration of 15 minutes each
incorporating a news bulletin, a commentary, and reviewing of daily press . An mid day news
of one hour is broadcasted from 2 p.m. News is also available on the Internet. The News
Services Division has its own website for updating News round the clock.
In External services, it covers 27 languages; 17 national and 10 foreign
languages. Moreover programmes for rural folks, army personnel , sports , musical
programmes are broadcasted to meet the thirst of its target audiences.
Although there are ample scope to transmit radio programmes of varied content and
presentations, radio is considered solely to be a medium for developmental broadcasting.
Bhagwan Mahavir College of Business Administration 19
PRIVATIZATION OF FM RADIO IN INDIA
Internationally, FM radio broadcasting is the preferred mode of radio transmission due to its
high quality stereophonic sound.
In March 2000, the Government invited private sector into FM radio broadcasting by opening
up the frequencies in the FM band (87.5-108 MHz). In this Phase I Policy of FM radio
privatization, private operators were invited to bid for a 10-year license to set-up and operate
FM radio stations. The original plan was to set-up 108 FM radio frequencies across 40 cities.
101 bids were received, aggregating to a license fee of approximately Rs.4.25 billion.
[Source: FICCI Ernst & Young Report, 2004]. The unusually high license fee structure and
year-on-year annual escalations of 15% hampered the FM radio growth.
The Government's Tenth Plan stipulates that private operations are to be encouraged to
provide FM radio services in metros and small cities. They recently announced Phase II of
the privatization of FM radio, which is an initiative in line with the roadmap laid out in the
Tenth Plan. A total of 338 channels in 91 cities across the country would be made available
for bidding by Indian private companies.
Bhagwan Mahavir College of Business Administration 20
GOVERNMENT POLICIES FOR INDIAN RADIO INDUSTRY
In India, All India Radio - the public service broadcaster, had monopoly on Radio Broadcast,
till a couple of years back. In May 2000, the Government of India opened the Sector for
participation by the private FM broadcasters and offered 108 frequencies in 40 cities for
open tender bidding. At present, 21 private FM stations are on the air in 12 cities.
Now The Government of India, Ministry of Information & Broadcasting has formulated a
policy on expansion of FM radio broadcasting services through private agencies. This is also
known as Phase - II of expansion of FM radio broadcasting.
The salient features of policy for expansion of FM radio broadcasting services through
private agencies (Phase - II) are: -
Process Of Granting Permission:
The entities that plan to operate FM Stations in India will have to bid for the license. The
permission shall be granted on the basis of One-Time Entry Fees (OTEF) quoted by the
bidders (Closed Tender System).
Bhagwan Mahavir College of Business Administration 21
ELIGIBILITY
General Criteria
Only Companies registered in India under the Companies Act, 1956 can bid for license for
operating Private FM Channels. However, subsidiary Company of any Applicant Company or
Company under the same management shall not be allowed to participate in the tender
process for the license. Further Companies associated with or controlled by any religious or
political body or advertising agency will also not be allowed to tender for the license. The
existing Private FM Station operators (existing licensees), who exercise their option to be
considered for Phase 2, including those licensees who are eligible for automatic migration
for channels already operational by them, shall be eligible to be considered for the pre-
qualification round for fresh tendering under Phase 2, subject to their fulfilling the prescribed
eligibility criteria.
Financial Criteria
Minimum Net Worth required for one channel per center in all regions:
D category Centers: Rs. 5,000,000.
C category Centers: Rs. 10,000,000
B category Centers: Rs. 20,000,000
A or A+ category …
Bhagwan Mahavir College of Business Administration 22
INDUSTRY SIZE
The radio industry revenues for fiscal 2005 are estimated at Rs. 3.22 billion, and are
expected to grow by 14.3% to Rs. 3.68 billion . The state broadcaster - All India Radio
("AIR") - contributed 55% of the industry revenues in 2004, which has decreased from 100%
in 2001.
The share of Indian radio in the overall advertising pie at ~3% is much lower than various
developed and developing economies worldwide.
Globally, the share of radio in the advertising pie is around 5% in countries where the
medium is still in a growth phase and around 10-12% of the advertising pie when the
medium reaches a mature phase.
KEY PLAYERS
Suryan FM
Red FM
Go FM
Visakha
Aamar FM
Power FM
Red FM
Big FM
Radio Mirchi
MY FM & many more.
Bhagwan Mahavir College of Business Administration 23
CHAPTER – II
COMPANY
PROFILE
Bhagwan Mahavir College of Business Administration 24
ABOUT RADIO CITY 91.1 FM
Radio City is a FM radio station in India. It broadcasts on 91.1 (earlier 91.0 in most cities)
megahertz from Mumbai (where it was started in 2004), Bangalore (started first in 2001),
Lucknow and New Delhi. It plays Hindi songs, English and regional songs. It was launched
in Hyderabad in March, 2006 , in Chennai on July 7th 2006 and in Vishakapatnam October
2007. Radio City recently forayed into New Media in May 2008 with the launch of a new
mega music portal - PlanetRadiocity.com that offers music related news, videos, songs, and
other music-related features.
RadioCity has launched Fun Ka Antenna - Online Radio Station which plays hits across
genres including International, Bollywood, Indipop and Sufi among others.
Radio City Bangalore is India's first private FM radio station and was started on July 3,
2001. It launched with presenters such as Rohit Barker, Darius Sunawala, Jonzie Kurian and
Suresh Venkat.
Over the years, the station had been steadily losing popularity with the launch of newer
stations in Bangalore. The station has been criticized for multiple format changes and
presenter lineup.
The Radio station currently plays a mix of Hindi and Kannada music.
Recently as of July,2006 it has announced plans to invest Rs. 700 to 800 million in the
current fiscal year to set up 16 FM (Frequency Modulation) stations across India.
Bhagwan Mahavir College of Business Administration 25
The Chief Executive Officer is Ms.Apurva Purohit. She was also the Director of Association
of Radio Operators in India in the year 2009.
Surat tunes to Radio City 91.1FM's 'Whatte Fun' ( An article)
Media News
Surat, August 23, 2007
After swaying Vadodara and Ahmedabad with its ‗fun ki nayi bhasha‘, Radio City 91.1FM,
India‘s Leading Radio Network has now invaded Surat airwaves with its new vibrant
language of fun! Infusing a refreshing wave of ‗Whatte Fun‘, the FM station unfolded a fresh
and lively radio listening experience for the people of Surat! Through this launch, Radio City
91.1 FM - the pioneer of private FM in India marks its tenth station in the country.
Known for its innovations in programming, Radio City 91.1FM is regaling listeners in Surat
with a host of programs structured to meet their music preferences along with an interesting
music mix reflecting the true sound of the city. The music will be in sync with the station‘s
vibes – an invigorating new music format of adult contemporary music. Adult contemporary
is a music format which not limited to a specific genre of music, is a mélange of selected
tracks across different genres comprising of songs which have been hits over the last two
decades; it is music that lasts over a period of time.
Warm, fun and reminiscent of life experienced by the target audience, SEC AB 20-40 years,
the music has been hand-picked and
customized for the listeners who have very
specific and well defined music preferences.
Radio City 91.1FM will cater to the tastes of
discerning music enthusiasts cutting across
young, urban adults which will ultimately give
advertisers a great value for their money
spent.
Speaking on the occasion, Ms. Apurva Purohit, CEO Radio City 91.1FM says, ―We are
thrilled to be a part of the lives of the people of Surat. It is an extremely important market for
Bhagwan Mahavir College of Business Administration 26
us and we eagerly look forward to engage with our listeners here. Combining our musical
expertise, innovations and creativity, Radio City brings to Surat compelling content and a
music mix strategically planned to uplift the mood of its listeners. We are certain that our
music expertise, innovative programming line-up, and our brand promise of ‗Whatte Fun‘ will
enthuse music enthusiasts of Surat, uniquely positioning Radio City to capture and sustain
the biggest share of ear delivering an unmatched radio experience.‖
Innovation is key to listener stickiness and Radio City is known for pioneering innovative
content across genres. Playing truly popular music in the language of the people, with fun
contests, events, humour and gossip delivered by a hugely popular team of Radio Jockeys,
Radio City Surat will jumpstart Surat mornings with the lively, fun-filled energetic Radio City
Breakfast Show. Helping young homemakers in Surat add that extra ‗spice‘ to their persona,
City Spice will skillfully address relevant issues coupled with advice and interesting contests
each day while Hum Tum will give them a platform to speak their mind, express their
opinions, desires and aspirations. Radio City Joyride will see Surat unwind with some great
music and entertaining updates on the day while Yaadein with its soothing music will take
listeners in Surat into another place and time! Radio City‘s award winning Love Guru (winner
of the RJ of the Year - Hindi at The Indian Excellence in Radio Award 2007) and private FM
radio‘s best relationships‘ confidante comes to Surat! Radio City Surat will regale listeners
with the best in the world of English Music with The World Chart Show – a top 20 countdown
of the best English chartbusters! In addition, the FM station will also feature other popular
Radio City properties like Babbar Sher and Kya Baat Kar Raha Hai making it an absolute fun
experience for the Radio City listeners of Surat.
Marking its presence in the city, Radio City has lined up an exciting line-up of fun, interactive
activities for the people of Surat to ensure that the 91.1 frequency created an impact in the
minds of the listeners. Infusing fun, Radio City will be on the move with the people of Surat–
grooving with them wherever they are – be it on the street, in colleges, parks, malls or
multiplexes! From SPB College to City Plus, from Bhulka Bhavan to Majura Gate Circle,
listeners can get to meet Radio City RJs and may also get a chance to go on-air. To know
more on how they join in with the ‗Whatte Fun‘ gang, listeners just have to tune into Radio
City 91.1FM!
Bhagwan Mahavir College of Business Administration 27
THE INFRASTRUCTURE
Radio city 91.1 FM is not just a big brand, but a big station as well. With an investment of
Rs. 400 crore dedicated to Transmission Equipment, Infrastructure and licensing, the
proposed network will be the largest ever. The overall manpower strength will stand at more
than 1000 employees nationwide.
Radio city 91.1 FM will bring to you 24x7 unique entertainment from
a highly advanced and state-of-the-art radio broadcast technology via transmitters with
web based remote management capability, hot swappable power supply and power
amplifier with controller card redundancy. The transmitters have the capability of back up
play time of four hours of music or pre-programmed content in case of any link failure.
The highlight of Radio city 91.1 FM will be a web-based Media Monitoring Center (MMC)
at Mumbai to monitor all the 21 stations live and provide round-the-clock hands on
solutions and technical support.
Bhagwan Mahavir College of Business Administration 28
THE BRAND – IT’S POSITIONING AND UNIQUE CONTENT
Radio City 91.1FM is India's first and leading FM radio brand. Promoted by Music
Broadcast Private Limited (MBPL), Radio City started its operations in India in July, 2001 in
Bangalore.
MBPL is owned by IVF Holdings Pvt. Ltd (IVF), one of India‘s earliest private equity firms
(established in 1999). IVF has a multi-sector portfolio and has invested in companies like
Biocon, DQ Entertainment, Shringar Films, Meru Cabs, Mahindra Hinoday and DM
Healthcare. It regularly partners with entrepreneurs and management teams to build
valuable, enduring and socially responsible businesses that create value for all stakeholders.
Radio City is present in 20 Cities across India in Mumbai, Delhi, Bangalore, Chennai,
Ahmedabad, Pune, Hyderabad, Lucknow, Jaipur, Vadodara, Surat, Sholapur, Nagpur,
Sangli, Coimbatore, Vizag, Ahmednagar, Akola, Nanded and Jalgaon. Using state-of-the-art
digital stereo FM, innovative programming, vivacious radio jockeys and experienced
professionals, Radio City broadcasts the best quality of music and entertainment.
In addition to broadcasting, MBPL has taken many initiatives to augment revenues by
creating new avenues to reach the consumer. In August 2008, it launched
PlanetRadiocity.com (www.planetradiocity.com), India's first Music Portal. The website is a
treasure trove of information, entertainment and interactivity to all those who are connected
with music: casual and serious enthusiasts, trade and musicians – including experts and
amateurs, alike.
In March 2010, MBPL raised the bar with the launch of its live internet radio, Fun Ka
Antenna. It is a one-of-its-kind online radio station with music across all genres - film, non-
film, sufi, ghazals, lounge, current, retro - in both Hindi and International music.
Along with terrestrial radio and internet, MBPL has added Radio City Connect to its basket of
offerings. Radio City Connect is the Non Traditional Revenue (NTR) arm of Radio City 91.1
FM and provides complete ‗one-window‘ local advertising solutions. Combining Radio,
Activation, Events, Online and Mobile, Radio City Connect has successfully delivered a wide
variety of on-ground activities ranging from Mobile Road Shows, Multi-City Mall Activities,
Bhagwan Mahavir College of Business Administration 29
RWA Activities, School/ College Promotions and Rock Shows offering its clients innovative,
efficient and cost effective advertising solutions.
MAIN TARGETS OF RADIO CITY
THE ETHNIC TIES: It is the human nature that we desire to be associated with people
whom we are attached to and hence ethnic ties play a more important role, if the station is
able to satisfy your sense of identity , you are definitely going to be loyal to it.
GENDER:Especially with the community radio growing at a fast pace in India, it is necessary
that the stations cater to the needs on the basis of gender issues, women talking to women
is a growing trend in the industry. Talking about gender related issues and gender bonding
have become a good part of life.
DEMAND FOR PUBLIC SERVICES:the demand to be update with the news and the events
that might effect you is a growingf concern among people. as you cannot carry a television
service its good if you have an in car fm stereo and get to know the traffic updates and the
weather updates.
LOCAL FLAVOUR:the local lingo goes with the general public, the youngsters when they
are involved in the process of choosing a person or need ot talk about the local issues these
channels play an important part.
Bhagwan Mahavir College of Business Administration 30
POLITICS: politics have a major role to play on the minds of people hence the content that
is aired on the medium of radio is supervised by government rules.
LISTENERS OF DISPERSION ACROSS SEC’S AGE AND GROUPS
% SPLIT OF LISTENERS
STATION SEC
A
SEC
B
SEC
C
SEC
D
15-
19
YRS
20-
24
YRS
25-
34
YRS
35-
44
YRS
45+
%
POPULATION
14 21 38 27 12 15 29 22 23
RADIO
MIRCHI
23 21 26 33 21 17 21 15 20
RADIO CITY 22 21 24 30 22 21 26 14 17
MY 21 22 31 26 20 22 22 14 22
BIG 30 22 27 18 7 20 21 16 26
FM 1 22 20 22 41 4 8 20 21 47
FM2 30 15 15 19 8 9 28 28 27
The lead players. Radio City and Radio Mirchi have similar listenership profiles - a skew
towards younger age groups and SEC A and D. GO has a distinct skew towards SEC A
due to its programming content. Broadly, most of the stations have identical programming
currently and are thus attracting audiences that are very similar. This suggests a call-for-
action for stronger brand positioning exercises by the stations - and ensuring that they do not
sound just like next competitor.
Bhagwan Mahavir College of Business Administration 31
THE NETWORK OF RADIO CITY 91.1FM ACROSS
INDIA
North region:- Delhi
Lucknow
Jaipur
West region;- Ahmedabad
Ahmednagar
Mumbai
Akola
Nanded
Pune
Sangli
Surat
Vadodara
Jaipur
South region :- Vishakhapatnam
Bangalore
Chennai
Coimbatore
Hyderabad
Solapur
Central region: Aurangabad
Jalgaun
Nagpur
Bhagwan Mahavir College of Business Administration 32
VISION, MISSION, GOALS & VALUES OF RADIO CITY 91.1 FM
VISION –
MAKE LIFE MORE ENTERTAINING.
MISSION –
TO BE THE MOST PROFITABLE MULTI – PLATFORM MEDIA COMPANY BY
PROVIDING OUTSTANDING AND RELEVANT CONTENT
TO SEC AB 25-34.
GOALS –
BE NO.1 RADIO STATION AND ENTERTAIN LISTENERS ALL AROUND.
VALUES –
BUILDING BEST IN CLASS CONSUMER EXPERIENCE FOR LISTENERS AND
ADVERTISERS.
THOUGH LEADERSHIP AND INNOVATION.
PEOPLE ORIENTATION.
PROCESS DIVINE CULTURE.
Bhagwan Mahavir College of Business Administration 33
COMPANY INFORMATION
Name of the Organization: - RADIO CITY 91.1 FM
Name of the chairman:- Star group of companies
Regional cluster head:- Mr. Rajiv Patel (Programming Dept)
Ms.Deepa Dave (Sales Dept)
Promoted by: - Music Broadcast Private Ltd. (MPBL)
Major Competitors:- Radio Mirchi – 98.3, My FM – 94.3
Big FM – 92.7 & Vividh Bharti – 101.1
Address of the 7th Floor, 712 – 716, D- Block,
Organization:- ITC Tower,Majura Gate,
Ring road, Surat – 395002,
Website:- www.radiocity.in
Bhagwan Mahavir College of Business Administration 34
SWOT ANALYSIS
STRENGTHS
o Largest operating network
o Widely recognized
o Operate in diverse markets
o Strong advertisement sales capability
o High quality studio and transmission equipments
o Presence in major cities
o High listenership (For every age group)
o Good experience in events
o Best combination of innovative content and interesting initiatives.
WEAKNESSES
o Meager penetration in Indian markets
o Distractions from advertisements to listeners
o Long waiting queues to connect with RJ‘s.
o RJ‘s have no long lasting careers.
o No subscription revenues in Radio
o Lack of differentiation between different FM Radio stations.
o High music royalties.
o Capital intensive business
Bhagwan Mahavir College of Business Administration 35
OPPORTUNITIES
o Satellite Radio/DAB ( Digital Audio Broadcasting)
o Internet Radio
o Through regulatory changes
o International market
o Generating their new shows on air.
o Benefit from the growth in the live entertainment industry and FM Radio
industry
THREATS
o Economic downturn
o Intense competition in radio business - Private radio stations – My FM, Radio
Mirchi, Big FM, Red FM and New entrants – Star India, Adlabs, Meow
o Retaining talented RJ‘s
o Loss of listenership in radio business
o Slow rollout of infrastucture.
Bhagwan Mahavir College of Business Administration 36
FUTURE PLANS AND EXPANSION
The company expands their business in accordance to the phase of licensing ,so they are
waiing for their IIIrd phase of licensing from the Ministry of Information and broadcasting.
Radio City is eager to launch its more stations in other big cities like
Agra
Bhopal,
Chandigarh,
Kanpur,
Dehradun,
Gwalior,
Jabalpur,
Indore,
Kota,
Patna,
Ujjain,
Surendranagar and Valsad .
Bhagwan Mahavir College of Business Administration 37
REASONS FOR SELECTING RADIO CITY FOR SUMMER PROJECT
WORK.
o We are having keen interest in getting training on service sector.
o To get knowledge for the radio industry.
o RADIO CITY 91.1 is developing and growing at a rapid speed.
o RADIO CITY 91.1 posses a very reputable brand image in India and is
made of very good standing management team. For sharpening
knowledge and skills, it is the best place to shape trainee theoretical
knowledge in to practice.
o To acquire complete picture how ratio station works.
o To acquire management skills.
Bhagwan Mahavir College of Business Administration 38
CHAPTER – III
HUMAN
RESOURCE
MANAGEMENT
Bhagwan Mahavir College of Business Administration 39
ABOUT HRM
Human resource management (HRM) is the strategic and coherent approach to the
management of an organization's most valued assets - the people working there who
individually and collectively contribute to the achievement of the objectives of the business. [1]
The terms "human resource management" and "human resources" (HR) have largely
replaced the term "personnel management" as a description of the processes involved in
managing people in organizations.[1] In simple words, HRM means employing people,
developing their capacities, utilizing, maintaining and compensating their services in tune
with the job and organizational requirement..
The cluster head of regional office in Gujarat of RADIO CITY 91.1 FM is Ms. Sagourika ..
He has divided the whole radio station in various departments. These departments includes
HR department, Finance, Programming, Sales, Marketing, Technical, Activation (Non
Traditional Revenue), General Management. These departments are further controlled by
various heads and executives.
Bhagwan Mahavir College of Business Administration 40
HUMAN RESOURCE MANAGEMENT PURPOSE AND ROLE
In simple terms, an organization's human resource management strategy should
maximize return on investment in the organization's human capital and minimize
financial risk. Human Resources seeks to achieve this by aligning the supply of
skilled and qualified individuals and the capabilities of the current workforce, with the
organization's ongoing and future business plans and requirements to maximise
return on investment and secure future survival and success. In ensuring such
objectives are achieved, the human resource function purpose in this context is to
implement the organisation's human resource requirements effectively but also
pragmatically, taking account of legal, ethical and as far as is practical in a manner
that retains the support and respect of the workforce.
Bhagwan Mahavir College of Business Administration 41
COMPANY HR
The main office of HR Department is basically in Mumbai(Bombay). But here it is managed
by Ms.Sagourika. He takes into consideration various areas under HR department i.e.,
Recruitment, selection, and onboarding (resourcing) -
Organizational design and development
Business transformation and change management
Performance, conduct and behavior management
Industrial and employee relations
Human resources (workforce) analysis and workforce personnel data management
Compensation, rewards, and benefits management
Training and development (learning management)
Implementation of such plans, processes or standards may be directly managed by the HR
function itself, or the function may indirectly supervise the implementation of such activities
by managers, other business functions or via third-party external partner organizations.
Bhagwan Mahavir College of Business Administration 42
ROLES AND FUNCTIONS OF HR MANAGER
Monitoring and evaluating the quality of the station and meeting all requirements and
regulations with regards to programming.
Motivating and managing sales staff to meet all sales quotas or budget requirements
for income.
Handling all complaints, questions, or request for information about the station.
Hiring and training of new employees, interns and other personnel at the radio
station.
Networking with other businesses, organizations and agencies to prompt the radio
station and increase the market for advertising.
Developing budget plans, employee schedules and overseeing the daily operation of
the station.
JOB DESCRIPTION
Creating and implementing Concepts.
Developing creative content for the clients as per their requirements.
Create properties Ad spots and content based on the brand and the product.
Skills: Fair Understanding of the medium, Articulate, Fine Presentation Skills, on
ground Innovations, Concept Implementation.
Bhagwan Mahavir College of Business Administration 43
HUMAN RESOURCES PLANNING
Human Resource Planning is the process by which an organization ensures that it has the
right number and kind of people ,at the right places, at the right time, capable of effectively
and efficiently completing those tasks that will help the organization achieve its overall
objectives.
HRP is important for planning the investment in the development and utilization of human
resources.Any investment in the HR activities is considered an investment for the future
growth and development of the organization.
From the company,the first decision to be taken is that how much manpower will be required
in various departments and in various branches.. HR department is further divided into
technical, programming, producers, radio jockies and copy writers. According to the
vacancies in the above mentioned departments planning is done of how much manpower is
to be recruited and selected and then they are further placed and provided with the training.
There are a total 12 employees working for the surat branch level office.
Bhagwan Mahavir College of Business Administration 44
RECRUITMENT AND SELECTION
Recruitment is the process of finding and attracting capable applicants for employment. The
process begins when new recruits are sought ends when their applications are submitted.
The result is a pool of applicants from which new employees are selected.
In simple terms, recruitment is understood as the process of searching for and obtaining for
jobs, from among whom the right people can be selected.
Thought, theoretically, recruitment process is said to end with the receipt of applicants, in
practice the activity extends to the screening of applicants so as to eliminate those who are
not qualified for job.
Recruitment process is a centralized process where:-
Requirement Float where HR send resumes to local networks. Programming department of
the local network will do recruitment then regional office recruits and after then the offers are
send to the applicants.
Bhagwan Mahavir College of Business Administration 45
Selection is the process of differentiating between applicants in order to identify and hire
those with a greater likelihood of success in a job.
Recruitment and section are the two crucial steps in the HR process and are often used
interchangeably. Recruitment refers to the process of identifying and encouraging
prospective employees to apply for jobs, Selection is concerned with picking the right
candidates from a pool of applicants.
After human resource planning is done then further recruitment and selection of the people
is taken into consideration. Here the people are recruited by referral i.e. the people are
contacted by first sending mails to all those staff members who are working with RADIO
CITY 91.1 FM inquiring them about the people who are under their reference. According to
these references taken by them the people are then called for the selection process. Other
way recruitments are also done by doing advertisements in newspapers or through
consultants. For recruiting best employees Campus Recruitment is also done. So that proper
employees are to be recruited. After the recruitment process is successfully completed the
recruited people are then called for the selection process. Those candidates who are found
capable for the job according to their experience and qualification and if they are neeting the
company‘s requirements and expectations they are then selected by going through personal
interviews and some mental and medical tests .
Bhagwan Mahavir College of Business Administration 46
TRAINING AND DEVELOPMENT
After the recruitment and selection process of the employees are done successfully then the
selected employees are then given proper training regarding how the job is to be performed.
On the job training is given in RADIO CITY 91.1 FM for 15 days by the seniors and for RJ
selection and recruitment for surat , the training is given in Mumbai (headquarters).The
employee is trained regarding the office environment, rules to be followed and so on.
Induction training is given so that the new employees make themselves comfortable with the
new job environment and with his co-workers. This training is given to the employees so that
they make themselves adjustable with the new job and the work which is allocated to them.
Under this training process the employees get experience about their work and their working
environment. Due to effective training procedure, employees get highly developed with their
skills and knowledge and in return to which they give better results to the Radio city 91.1
FM.
Bhagwan Mahavir College of Business Administration 47
PERFORMANCE APPRAISAL
A performance appraisal, employee appraisal, performance review, or (career) development
discussion is a method by which the job performance of an employee is evaluated (generally
in terms of quality, quantity, cost, and time) typically by the corresponding manager or
supervisor. A performance appraisal is a part of guiding and managing career development.
It is the process of obtaining, analyzing, and recording information about the relative worth of
an employee to the organization. Performance appraisal is an analysis of an employee's
recent successes and failures, personal strengths and weaknesses, and suitability for
promotion or further training. It is also the judgement of an employee's performance in a job
based on considerations other than productivity alone.
The most popular methods used in Radio city 91.1 FM for performance appraisal process
includes the following:
Management by objectives
360-degree appraisal
Behavioral observation scale
Bhagwan Mahavir College of Business Administration 48
PROMOTION AND TRANSFER
A promotion is the advancement of an employee's rank or position in an organizational
hierarchy system. Promotion may be an employee's reward for good performance i.e.
positive appraisal. So before Radio city 91.1 FM company promotes an employee to a
particular position it ensures that the person is able to handle the added responsibilities by
screening the employee with interviews and tests and giving them training or on-the-job
experience which is carried out in Mumbai.
A transfer is a lateral move to a position in the same classified pay range (classified position)
or to a position with comparable duties and responsibilities (non-classified positions).In
Radio city 91.1 FM, the transfer is done only if there is a need of an employee in other
branch, some personal grievances or any other external factor,etc.
COUNSELLING
After the placement of the new employees is done in the training process his
working review is judged and his skills regarding the jobs are noticed. Appraisal shits are to
be filled by the employees and points and given to them according to their work. Based on
these appraisal forms the head decides about the increment in bonus and salary.
Bhagwan Mahavir College of Business Administration 49
WAGES, SALARIES AND COMPENSATION
Wages represents hourly rates of pay, and salary refers to the monthly rate of pay,
irrespective of the number of hours put in by an employee. Wages and salaries are subject
to annual increments. They differ from employee to employee, and depend upon the nature
of job, seniority, and merit.
Compensation is given to the employees according to their work, according to the
department in which they are working and also the government rules are taken into
consideration. Company spends a particular amount on their employees and the office
including all the expenses like employee salary, office electricity bills, office telephone bills
,etc which is called CTC (Cost To Company).. Rewards are also given in the form of
compensation by IRS (Indian Readership Survey) which includes awards like monthly Star
Achievement,What a champ (based on versatility).Darshak Lakdawala, who is our trainer
working with the sales department in the company have received awards for What a champ
in April and May 2009 and then yearly 6 CEO awards are also given which are based on
Sales,
Marketing
Programming
Music (Sound)
IT(Technical)
Best station
to P1(Metro cities) and P2(Mili‘metro cities), Among which Surat‘s Radio city 91.1 FM got 2 awards in 2007 after the opening of company for Music, Programming and IT. In 2008, it received an award for programming.
Bhagwan Mahavir College of Business Administration 50
EMPLOYEE WELFARE
Employee Welfare includes anything that is done for the comfort and improvement of
employees and is provided over and above the wages. Welfare helps in keeping the morale
and motivation of the employees high so as to retain the employees for longer duration.The
welfare measures need not be in monetary terms only but in any kind/forms. Employee
welfare includes monitoring of working conditions, creation of industrial harmony through
infrastructure for health, industrial relations and insurance against disease, accident and
unemployment for the workers and their families.
The Radio city 91.1 FM statutory welfare schemes includes the following provisions:
1. Drinking Water
2. Facilities for sitting
3. First aid appliances
4. Latrines and Urinals
5. Canteen facilitiesSpittoonsLighting
6. Washing places
7. Changing rooms
8. Rest room
Bhagwan Mahavir College of Business Administration 51
HR AUDIT AND HRIS
An HR Audit is a tool for evaluating the personnel activities of an organization. The audit
may include one division or an entire company. It gives feedback about the HR functions to
operating managers and HR specialists. It also provides feedback about how well manages
are meeting their HR duties. In short, the Audit is an overall quality control check on HR
activities in a division or company and an evaluation of how these activities support the
organization‘s strategy.
Special department handles Audit. Here in HR Audit general
observation of the employees is made. It is observed that the
employees are not harassed and they are able to perform their
job properly. They also check that whether the work is performed
according to government rules.
The Human Resource Information System (HRIS) is a software or online solution for the
data entry, data tracking, and data information needs of the Human Resources, payroll,
management, and accounting functions within a business. Normally packaged as a data
base, hundreds of companies sell some form of HRIS and every HRIS has different
capabilities. Pick your HRIS carefully based on the capabilities you need in your company.
The HRIS that most effectively serves service sector companies like
radio,television,pharmacy,etc tracks:
attendance and PTO use,
pay raises and history,
pay grades and positions held,
performance development plans,
training received,
disciplinary action received,
personal employee information, and occasionally,
management and key employee succession plans,
high potential employee identification, and
applicant tracking, interviewing, and selection.
Bhagwan Mahavir College of Business Administration 52
NEW TRENDS IN HRM
To know the business environment an organization operates in, three major trends must be
considered :
1. Demographics: the characteristics of a population/workforce, for example, age,
gender or social class. This type of trend may have an effect in relation to pension
offerings, insurance packages etc.
2. Diversity: the variation within the population/workplace. Changes in society now
mean that a larger proportion of organizations are made up of "baby-boomers" or
older employees in comparison to thirty years ago. Advocates of "workplace
diversity" simply advocate an employee base that is a mirror reflection of the make-
up of society insofar as race, gender, sexual orientation, etc.
3. Skills and qualifications: As industries move from manual to more managerial
professions so does the need for more highly skilled graduates. If the market is "tight"
(i.e., not enough staff for the jobs), employers must compete for employees by
offering financial rewards, community investment, etc.
Bhagwan Mahavir College of Business Administration 53
CHAPTER – IV
OPERATIONAL
MANAGEMENT
Bhagwan Mahavir College of Business Administration 54
In Radio industries the operation channels is too long and is technically difficult.. in
80s to 90s the radio department doesn‘t has much technology. Big Disk and
Cassetes where used to play any songs. And their main forecast was on the various
schemes on Agricultural activites and other government programmes. And they also
use to telecast the quality and detailed news.
But now the era has changed now other than Radio new different FM station has
introduced in the modern life. Now the working in radio and Fm has became more
easy due to the use of various technology. In modern times from metropolitician city
like Mumbai, New Delhi to Small town like Kheda can enjoy FM facalities.
Below is the the chart showing how the songs and jingles comes upto different ears.
FLOWCHART
Bhagwan Mahavir College of Business Administration 55
How exactly radio is operated?
Operating rooms where radio broadcasting is done – On-air room(left) & server room(right)
Bhagwan Mahavir College of Business Administration 56
CHAPTER- V
PROGRAMMING
MANAGEMENT
Bhagwan Mahavir College of Business Administration 57
A practical handbook for programming head is managed , this guide focuses on achieving
specific objectives in today's modern, competitive environment. Radio Programming is
designed to convey underlying principles to assist the programmer in accomplishing specific
objectives, without mandating exact implementation methods. Instead, it empowers station
management and the Pure Data to implement strategies that will work for the particular
format and market niche. Radio Programming will be helpful for neophytes in programming,
experienced programmers seeking further growth, air talent seeking to develop skills, and
general managers trying to understand programming and effectively manage program
directors without stifling creativity. It will also help general managers hire effective
programmers.
This is very important deparment of FM industries. This is called as Backbone of FM station.
Every Station has one programming head. His duty is watch out the productivity of FM
station. He has to take care of each and every words spoken by RJ‖s.. Well other than
this his main function is to manage the Working cycle of the FM . He also take care about
the demand of listeners.
This department is headed by Mr. Pranav Jani. And it consists 7 employees including RJ‘s,
Producers, Engineers and Music Scheduler.
Bhagwan Mahavir College of Business Administration 58
The members of programming department from to top to bottom is as follow :-
Bhagwan Mahavir College of Business Administration 59
DAILY SHOW SCHEDULE:-
Show Name RJ’s name and timings
SEHER
Bhajans, Prarthana sangeet & Devotional
music.
WHATTE FUN MORNING
7 am to 11 am – Morning bells &
Thought for the day .
In consult with Astro Expert RJ predicts the
day for 12 zodiac signs. Along with the
music.
8 am to 9 am - Invite callers for b'day or
anniversary wish to their dear once and
each day will have new Music innovations
related contests.
9 am to 10 am -Mainly focus on current talk
of the town topics & traffic report of surat by
the listeners…along with the songs.
10 am to 11 am – Publicity…..along with
new hits.
Syndicated
Mon – Sun
6 AM - 7 AM
RJ Shubham
Mon - Sat
7 AM - 11 AM
Bhagwan Mahavir College of Business Administration 60
GOSSIP KA TADKA
11 am to 1 pm - Gossip around talk of the
town topics, bollywood/ Tellywood, Day
special…..along with the music
1 pm to 3 pm - "In this entire hour will take
an expert and gossip around the
subject"…..along with the soft music.
KAL BHI AAJ BHI
Full music time of evergreen bollywood
songs
JOY RIDE
Talk on latest events across the city. Traffic
meter of the city……along with hit songs.
LUV GURU
Discussion on listener‘s
problem(personally)….with luv tips along
with romantic songs.
RJ Bhakti
Mon – Sat
11 AM - 3 PM
RJ Fahad(Syndicated)
Mon - Sat
3PM – 5Pm
RJ Sheraz
Mon - Sat
5 PM – 9PM
RJ Luv Guru
Mon – Fri
9PM – 11PM
Bhagwan Mahavir College of Business Administration 61
NAACH 91.1
Music non stop….
MUSIC
Evergreen music without any breaks or RJ‘s
talk
WHATTE FUN WEEKEND
Music full – on
GEETMALA
Bollywood rewind non-stop
MERI KAHANI
A personality‘s interview along with the
music
Syndicated
Sat 9PM – 11PM
Syndicated
Mon – Sun
11PM – 1 AM
Syndicated (Sun)
7AM – 11AM
Syndicated (Sun)
11AM – 2PM
Syndicated (Sun)
2PM – 3PM
Bhagwan Mahavir College of Business Administration 62
CITY BUZZ
A talk on City‘s current & weekly issues
along with the music
PARDE KE PICHE
GREAT INDIAN COUNTDOWN
The countdown of favourite hot listed songs.
DIL VIL PYAR VYAR
The soft music non-stop
RJ Shakir
Sunday
3PM – 5PM
Syndicated (Sun) 5PM – 7PM
Syndicated
Sun
7PM – 9PM
Syndicated (Sun)
9PM – 11PM
Bhagwan Mahavir College of Business Administration 63
CHAPTER – VI
FINANCIAL
MANAGEMENT
Bhagwan Mahavir College of Business Administration 64
ABOUT FINANCE
“FINANCE is an arm or a leg‖. You either use it or lose it, appears simple, but is
quite meaningful. It brings home the significance of money or finance. In any
business, the roll of money has hardly altered. A growing concern may need
substantial amount of money and yet it may not be in a position to commence
business due to lack of required funds. A firm‘s success and to say the least, its
several depends upon how efficiently it is able to generate funds, as and when
needed. Finance holds the key of all activities.
Bhagwan Mahavir College of Business Administration 65
SOURCE OF INCOME ACTIVITIES
The main source of income in Radio City91.1FM is through the Advertisements of
retail outlets,existing company , some events in the city, inauguration of a company,
or sponsorships and etc.
The advertisement income in the company is Rs t50 per 10 sec and in an hour their‘s
a compulsory 12 minutes on air advertisements , this is the major part of income in
the company apart fom the sponsorships.
APPLICATION OF EXPENDITURE ACTIVITIES
There are various forms of expenses in Radio City91.1FM decreases the profit of the
company. The various types of income are as follow:- the major part is through Song
Royalties, salaries (to RJ‘s,administrative staff, peon, clerks etc) , rent, electricity
charges, insurances, refreshments, events expenses, mics expenses, etc..
Bhagwan Mahavir College of Business Administration 66
PROFIT & LOSS ACCOUNT*
Debit Credit
PARTICULARS AMOUNT PARTICULARS AMOUNT
To Salaries
To Rent
To Electricity
To Misc Expenses
To Refreshments
To Advertisement
To Stationery
To Song Royalties
To Insurance
To Events Expense
To Depreciation
To P&L A/c(profit)
-
-
-
-
-
-
-
-
-
-
-
-
-
_________
By Income from
Advertisements
By Sponsorships
By P&L A/c(loss)
-
-
-
_________
Bhagwan Mahavir College of Business Administration 67
BALANCE SHEET*
LIABILITIES AMOUNT ASSETS AMOUNT
CAPITAL
P&L A/C BAL
CREDITORS
LOANS
O/S EXPENSES
PREPAID INCOMES
-
-
-
-
-
-
_____________
CONSOLE
EQUIPMENT
SPEAKERS
FURNITURE
GOODWILL
LOOSE TOOLS
DEBTORS
BANK BALANCE
CASH BALANCE
PRELIMINARY EX
PREPAID EXPENSES
ACCRUED INCOMES
-
-
-
-
-
-
-
-
-
-
-
-
_____________
** Note: Figures not disclosed by company.
Bhagwan Mahavir College of Business Administration 68
The Balance Sheet and the Profit and Loss Statement are essential, but they are only the starting
point for successful financial management. Apply Ratio Analysis to Financial Statements to analyze
the success, failure, and progress of your business.
Ratio Analysis enables the business owner/manager to spot trends in a business and to compare its
performance and condition with the average performance of similar businesses in the same industry.
To do this compare your ratios with the average of businesses similar to yours and compare your own
ratios for several successive years, watching especially for any unfavorable trends that may be
starting. Ratio analysis may provide the all-important early warning indications that allow you to solve
your business problems before your business is destroyed by them.
BALANCE SHEET RATIO ANALYSIS
Important Balance Sheet Ratios measure liquidity and solvency (a business's ability to pay its bills as
they come due) and leverage (the extent to which the business is dependent on creditors' funding).
They include the following ratios:
Liquidity Ratios
These ratios indicate the ease of turning assets into cash. They include the Current Ratio, Quick
Ratio, and Working Capital.
Current Ratios. The Current Ratio is one of the best known measures of financial strength. It is
figured as shown below:
Total Current Assets
Current Ratio = ____________________
Total Current Liabilities
The main question this ratio addresses is: "Does your business have enough current assets to meet
the payment schedule of its current debts with a margin of safety for possible losses in current assets,
such as inventory shrinkage or collectable accounts?" A generally acceptable current ratio is 2 to 1.
But whether or not a specific ratio is satisfactory depends on the nature of the business and the
Bhagwan Mahavir College of Business Administration 69
characteristics of its current assets and liabilities. The minimum acceptable current ratio is obviously
1:1, but that relationship is usually playing it too close for comfort.
If you decide your business's current ratio is too low, you may be able to raise it by:
Paying some debts.
Increasing your current assets from loans or other borrowings with a maturity of more than one year.
Converting non-current assets into current assets.
Increasing your current assets from new equity contributions.
Putting profits back into the business.
Quick Ratios. The Quick Ratio is sometimes called the "acid-test" ratio and is one of the best
measures of liquidity. It is figured as shown below:
Cash + Government Securities + Receivables
Quick Ratio = _________________________________________
Total Current Liabilities
The Quick Ratio is a much more exacting measure than the Current Ratio. By excluding inventories, it
concentrates on the really liquid assets, with value that is fairly certain. It helps answer the question:
"If all sales revenues should disappear, could my business meet its current obligations with the readily
convertible `quick' funds on hand?"
An acid-test of 1:1 is considered satisfactory unless the majority of your "quick assets" are in accounts
receivable, and the pattern of accounts receivable collection lags behind the schedule for paying
current liabilities.
Working Capital. Working Capital is more a measure of cash flow than a ratio. The result of this
calculation must be a positive number. It is calculated as shown below:
Working Capital = Total Current Assets - Total Current Liabilities
Bankers look at Net Working Capital over time to determine a company's ability to weather financial
crises. Loans are often tied to minimum working capital requirements.
A general observation about these three Liquidity Ratios is that the higher they are the better,
especially if you are relying to any significant extent on creditor money to finance assets.
Leverage Ratio
This Debt/Worth or Leverage Ratio indicates the extent to which the business is reliant on debt
financing (creditor money versus owner's equity):
Bhagwan Mahavir College of Business Administration 70
Total Liabilities
Debt/Worth Ratio = _______________
Net Worth
Generally, the higher this ratio, the more risky a creditor will perceive its exposure in your business,
making it correspondingly harder to obtain credit.
INCOME STATEMENT RATIO ANALYSIS
The following important State of Income Ratios measure profitability:
Gross Margin Ratio
This ratio is the percentage of sales dollars left after subtracting the cost of goods sold from net sales.
It measures the percentage of sales dollars remaining (after obtaining or manufacturing the goods
sold) available to pay the overhead expenses of the company.
Comparison of your business ratios to those of similar businesses will reveal the relative strengths or
weaknesses in your business. The Gross Margin Ratio is calculated as follows:
Gross Profit
Gross Margin Ratio = _______________
Net Sales
(Gross Profit = Net Sales - Cost of Goods Sold)
Net Profit Margin Ratio
This ratio is the percentage of sales dollars left after subtracting the Cost of Goods sold and all
expenses, except income taxes. It provides a good opportunity to compare your company's "return on
sales" with the performance of other companies in your industry. It is calculated before income tax
because tax rates and tax liabilities vary from company to company for a wide variety of reasons,
making comparisons after taxes much more difficult. The Net Profit Margin Ratio is calculated as
follows:
Bhagwan Mahavir College of Business Administration 71
Net Profit Before Tax
Net Profit Margin Ratio = _____________________
Net Sales
Inventory Turnover Ratio
This ratio reveals how well inventory is being managed. It is important because the more times
inventory can be turned in a given operating cycle, the greater the profit. The Inventory Turnover
Ratio is calculated as follows:
Net Sales
Inventory Turnover Ratio = ___________________________
Average Inventory at Cost
Accounts Receivable Turnover Ratio
This ratio indicates how well accounts receivable are being collected. If receivables are not collected
reasonably in accordance with their terms, management should rethink its collection policy. If
receivables are excessively slow in being converted to cash, liquidity could be severely impaired. The
Accounts Receivable Turnover Ratio is calculated as follows:
Net Credit Sales/Year
__________________ = Daily Credit Sales
365 Days/Year
Accounts Receivable
Accounts Receivable Turnover (in days) = _________________________
Daily Credit Sales
Return on Assets Ratio
This measures how efficiently profits are being generated from the assets employed in the business
when compared with the ratios of firms in a similar business. A low ratio in comparison with industry
averages indicates an inefficient use of business assets. The Return on Assets Ratio is calculated as
follows:
Net Profit Before Tax
Return on Assets = ________________________
Total Assets
Bhagwan Mahavir College of Business Administration 72
CHAPTER – VII
MARKETING
MANAGEMENT
Bhagwan Mahavir College of Business Administration 73
MARKETING STRATEGY
Marketing Department is headed by Ms. Sheetal Verma. This department plays a vital role
for the existence of the FM station. RADIO CITY 91.1 has different high level of marking
strategy. Their scopes are high and wide. It takes Care of each and every listener within the
area. The main scope of earning of FM station is from Show sponsorship, and spikes.
RADIO CITY has very wide and keen sales team. And one of the specialty of Radio City is
they have a potential customers. The Sales not only sell but it delivers the customer
A Proper satisfaction, A proper Gratification and A proper appropriate result.
That‘s their main motive when they sell their product.
Main function of the marketing manager is how to sell product in the competitive market.
For that he implies various unique marketing strategy. He Co ordinates with the sales team
and motivates then to increases sales. Before that the marketing manager creates the
platform so that the sales team can sell its product in easy way. Marketing Manager Deals
with the Listeners Satisfaction and the Sales Department deals with the customer
Satisfaction.
Bhagwan Mahavir College of Business Administration 74
The P’s of Marketing Management in Service Sector are as
follows :-
i. Product
For listeners – music,information and entertainment
For corporate and retailers – airtime
ii. Price
Advertisement rate.
iii. Place
21 cities (Bangalore,Surat,Lucknow,Chennai,etc..)
iv. Promotion
Contest, lucky draw,games,hoardings,etc
v. Process
vi. Physical guidance
vii. People
Bhagwan Mahavir College of Business Administration 75
MARKETING PLAN
This marketing plan is designed for the Brand Radio City 91.1 FM. Substantial opportunities
exist to tap into the market of Global News and International market. The advantage of this
opportunities influence the behavior of target market in such a way that will increase the
sales of Radio City even more. The market profile is refined by doing loads of research from
internet to know the actual market share, attitudes and behaviors towards the music and
benefits provided by them. The results were combined with demographic, geographical and
psychographic information. But the major area that has highest concentration is
demographic. The market is divided amongst children, youngsters, young adults and even
aged people like to listens today‘s music. All of these are taken care very well and
represents high potential for future market growth. As Radio City has the top class wide
network, with great support from their advertisers and distributers, they do not face a high
threat from their competitors.
DUTIES OF MARKETING MANAGER.
1) To identify the demand of the listeners of the city.
2) Create Proper awareness.
3) Proper segmentation of the market.
4) Create 6 ‗ sence visibility.
5) To frame different marketing policy.
6) To look over the listeners Satisfaction.
7) To research and innovate new idea.
Bhagwan Mahavir College of Business Administration 76
SALES STRATEGY
One of the main part of the Marketing Department is Sales department. This department is
headed by Mr. Darshak Lakdawala. Their main duty is to concentrate on the selling of the
product and acquiring customer satisfaction.Sales head with his team use to first plan the
segments where there is more demand of radio. Firstly, they use spread awareness and
benefits of radio and shows how it is useful to their customers in different ways.
The members in Sales department are as follow :-
Basically the sales department is divided into three parts.
1) Corporate
2) Retailers
3) NTR.
Corporate:-.
This include the customer which work at corporate level. Which has high turnover ratio and
high budget for the promotion. And the main characteristics of corporate sector is that the
decision power is on hand of Head office, that is not to be done by branch level.
For ex. ICICI bank, Hero Honda etc.
Bhagwan Mahavir College of Business Administration 77
Retailers:-
Retailer are the customer which have less turnover ratio and has limited budget for the
promotion. And the decision is taken by the branch level.
For ex. Asopalav, Bawree or any other garments shop.
NTR:-
Its full form is Non Traditional Revenue. The main function of this department is to managed
onground activities of Radio City and has to bring out maximum sponsors for the event by
properly presenting the event to the clients.
Bhagwan Mahavir College of Business Administration 78
Details of some on ground Activity held in Surat. In fw months ;-
Farhan Ahktar & Dipika Padukone Visited Surat For Promoting Their Movie Kartik
Calling Karting. Radio City‘s Rj Taking Interview
An Activity Done By Radio City To Create Awareness For Saving Energy & Fuel.
Bhagwan Mahavir College of Business Administration 79
A Huge Trade Fair Conducted In Surat, Which Was Promoted By Radio City.
A Sapling Was Planted By Rj‘s Of Radio City Near Pal On Environment Day For
Clean N Green Surat.
Bhagwan Mahavir College of Business Administration 80
Upcoming events:
An Event Named Surat Idol Will Be Conducted In The Month July Has A Tie Up
With Radio City.
Barter system is done in cases of tie ups and some concerned recent tie ups
were with Trade fair and are looking forward with Sugar n Spice.
Bhagwan Mahavir College of Business Administration 81
TARGET
Radio City has targeted 25- 44 years of age group people, the target segment of the
organization are college students, teenagers house wives, business executive and old
people who amount to the top of the spectrum.
DIFFERENTIATION
The search for competitive advantage
• Regulatory policies (Phase II licensing norms) do not allow for content differentiation
and permit only non-news content
• Non-differentiated (homogenous) content (bollywood music - Hindi movie music)
across all stations
• 70% of the content is bollywood music.
• Companies innovate within a limited bandwidth to compete and gain competitive
advantage
• Stations try and differentiate with jokes, chat, humor, RJ mentions, etc. in the
remaining 30%
• Stations unwilling to experiment with the format for fear of alienating revenue
(advertisers)
• Few stations have experimented with format and content
• Meow FM‘s target audience is women
• Hit 95 FM plays songs in English language
• Chennai Live‘s format is interactive talk shows
• Differentiation is not the priority for the stations, breaking even is.
According to stations, branding is the key differentiating element
Bhagwan Mahavir College of Business Administration 82
SEGMENTATION
Consumer buying behavior refer to the how the consumer buys the product by taking his/her
taste, choice, pattern and preference in consideration.
By producing any product a strong research should be made on consumer behavior.
For understanding the consumer buying behavior , we had taken a survey in different
segments with a few population. So that we can get knowledge how the customer react with
the radio industries.
Segments:-
1) Automobiles Dealers.
2) Automobiles Accessories.
3) Real Estate.
4) Health Care.
5) Life Style.
6) Educational Institutes
7) Garments.
8) Electronics.
Bhagwan Mahavir College of Business Administration 83
After, taking approval from the Sales head of Radio City we had made the Questionnaire for
each segment and collected necessary information.
Note:-Questionnaire and their details are attached in the Annexure.
CUSTOMER’S DATABASE
Customer’s List of Radio City :-
HSBI (Real Estate)
Take Animation (Institute of Animation)
Maruti Residency (Real Estate)
Vaasu Pujya (Real Estate)
Vaasu Residency (Real Estate)
Blue Drop (Beauty Spa & Skin Care)
Sunshune Industrial Park (Real Estate)
Krishna Park (Real Estate)
Honey Industrial Park (Real Estate)
Bhagwan Mahavir College of Business Administration 84
BUSINESS ENVIRONMENT
Marketing Environment refers to the environment which effect the business of the company.
Basically there are two types of environment:-
Internal
Internal environment refers to the environment which effect the Radio City internally i.e
within the organization . They are as under.
1) Employees:-
Employees are the main factor which effect the business and marketing strategy of
the firm. The employees should be honest and loyal to the firm. And they should be
motivated when necessary.
2) Decision policy:-
Decision policy should be clear and flexible. And decision should be implemented by
taking consideration of all the employees. And decision should not be autocratic.
Bhagwan Mahavir College of Business Administration 85
3) Salary, incentives and commission.:-
Salary should be decided by considering the skills , education and capability of the
employees . Proper incentive and commission policy should be made from which
each and every employees can take its advantages. And can increase the sales at
maximum level.
Hence, these are some of the internal factors which effect the business.
External
External Factors refers to the factor which effect the businesss environment externally i.e
outside the business. Some of them are as under.
1) Listeners:-
listeners are the main factor which effect the . Special care is to be taken in
forecasting the demand, taste and preferences of the listeners. Because if the
population is not listening the FM there is no use to continue the business.
2) Government Policy:-
Government policy of taxation effect the price of the product. And the company
should be regular in paying the tax to the government. BIG FM has taken all the
liaisons required by the FM Station.
3) Price:-
Price of the FCT are decided as per the demand of the radio. If its demand will
high and vice versa if low.
Hence, these are some of the external factors which effect the business.
Bhagwan Mahavir College of Business Administration 86
ANNEXURE
SURVEY
1. Retail Outlet’s Name : _____________________________________________
2. Owner’s Name : _________________________________________________
3. Retail Outlet’s Address : ___________________________________________
___________________________________________
___________________________________________
4. Contact no. : ___________________
5. Are you a radio listener ?
a. Yes
b. No
c. If No, Why? __________________________________________________
6. Which Radio Station you listen the most : _____________________________
7. Which RJ you like the most : ________________________________________
8. Do you Advertise ?
a. Yes
b. No
c. If No, Why ? ___________________________________________________
9. What is your Target Audience ?
a. Male
b. Female
c. Both
d. Age Group : _________
10. What class of Society you Target in your advertising Campaign?
a. Upper Class
b. Middle Class
c. Lower Class
11. Which is the medium you prefer to advertise on ?
a. Newspaper
b. Television (local cable)
c. Outdoors
d. Radio
e. BTL
f. If any Other Pls. Specify : __________________________________
Bhagwan Mahavir College of Business Administration 87
12. Approx Advertising Yearly Expenditure ?
a. 0 – 75,000
b. 75,000 – 1,50,000
c. 1,50,001 – 2,50,000
d. 2,50,001 – 5,00,000
13. When do you Advertise ?
a. Round the year
b. Seasonal
c. If Seasonal, When ? ________________________________________
14. Have you advertised on Radio ?
a. Yes, Specify the Station : ___________________________
b. No, If No, Why ? _________________________________
15. Would you like to advertise on radio medium ?
a. Yes
b. No
c. If No, Why ? _____________________________________
16. Your Feedback on Radio as a Medium ?
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
Name of Surveyer Stamp & Signature of Client
_____________________ _______________________
Bhagwan Mahavir College of Business Administration 88
ANNEXURE
Name Owner's
Name/Partn
er
Favourite
Radio
station
Medium of
advertisem
ent
Advertisi
ng
Expendit
ure
Timing of
advertisem
ent
Feedback
Carnation Mr.Jagdish
Khattar
Big FM None None None Not yet
inaugurated -
Looking forward
Landmark
Honda
Mr.Sanjay
Thakkar
Radio
Mirchi
Newspaper
s,BTL(Dem
onstrations
to
corporates)
2,50,001
-
5,00,000
Round
the year
Good but not
effective as per
the product
Torque
Automoti
ve Pvt.Ltd
Mr.Kuren
Amin(Partn
er),Mr.Teja
s
K.Desai(Sal
es
Manager)
Big FM
and
Radio
Mirchi
Newspaper
s, Radio
and BTL
2,50,001
-
5,00,000
Round
the year
Acts as a
reminder and
helps to hammer
the brains of the
people
Chevrolet
(Empire
Motors
Pvt.Ltd.)
Mr.V.G.Wa
gela
Big FM None None None Very good way
of
communication
for development
of any type of
business
Bhagwan Mahavir College of Business Administration 89
Hyundai(
Nanavati
Wheels
Pvt.Ltd.)
Mr.Hitendra
Nanavati,
Mr.Manish
Seth(Asst.
Sales
Manager)
Radio
Mirchi
Newspaper
s,
Outdoors
and BTL
5,00,000
and
above
Season
al
(Occasi
ons)
Cheapest and
best
Style Spa
Furniture
Ltd.
Mr.Shashik
ant
D.Mistry(Br
anch
Manager)
Radio
Mirchi
Newspaper
s,
Television
5,00,000
and
above
Round
the year
Very cheap as
per as the
standard of the
product
SCA
Furniture
Studio(S
CA
Furniture
Pvt.Ltd.)
Mr.Hitesh
K.Mundhra
- Newspaper
,
Outdoors,R
adio and
BTL
75,000 -
1,50,000
Season
al
(4
times/m
onth)
Its very good
and effective
Tangent
Furnishin
g
(Triangle
Furniture
Mall)
Mr.Nilesh
Cheda
Radio
City and
Radio
Mirchi
Radio 5,00,000
and
above
Season
al(Diwal
i and
Anniver
sary
Sale)
Not so effective
but good
Sanskriti
(Shree
Nidhiman
Business
Pvt.Ltd)
Mr.Niraj
Agarwal
All Newspaper
s,
Radio,BTL
and
Personal
Messaging
2,50,001
-
5,00,000
Season
al
(Februa
ry and
October
)
Least effective
but can be used
as an alternative
Artlink
India
(Indian
Contemp
orary Art)
Mr.Sanat
Relia/Ms.D
eepti
Pancholi
Radio
City
Television,
BTL and
Personal
Messaging
0 -
75,000
Season
al
(Twice
in a
year)
Very good and
effective,
sometimes more
than a television
Digital
World
Mr.Rajesh,
Mr.Manoj
Patel
(Branch
All Newspaper
s and BTL
75,001 -
1,50,000
Round
the year
Average
Bhagwan Mahavir College of Business Administration 90
head)
Navin
Electroni
cs
Mr.Anil
Jetwani
Big FM Newspaper
s and
Radio
5,00,000
and
above
Season
al (Slow
season
s)
Its good
Media
House
Mr.Hitesh
Shah
- Newpapers 0 -
75,000
Season
al
(Diwali)
It is a
entertainment
package
Pushpa
Agencies
Mr.Raju
Shah
Radio
Mirchi
Newspaper
s and BTL
5,00,000
and
above
Round
the year
Its bit expensive
Omni
Electroni
cs
Mr.Kuldish
Khichadiya
/ Mr.Brijesh
Khichadiya
Radio
Mirchi
Newspaper
s and
Outdoors
0 -
75,000
Round
the year
Not so effective
Framebox
x
Mr.Pawan
Shah,
Ms.Mona
Choksi(Cen
tre Head)
Radio
Mirchi
Outdoors
and BTL
75,001 -
1,50,000
Season
al
(Vacatio
ns and
Openin
g
Season
s)
Worst,no
response as
customers want
entertainment
through radio
not educational
information
Key
Frame
Mr.Vishal
Taylor(Desi
gn Head)
Radio
Mirchi
Newspaper
s and BTL
75,001 -
1,50,000
Round
the year
Its not
worth,other
medium can be
preferred for
instant output
Futurism Mr.Hasmuk
h
Big FM Television 1,50,001
-
2,50,000
Season
al
(Depen
ds)
TV is more
captivating than
radio as
youngsters
prefer it as an
entertainment
Bhagwan Mahavir College of Business Administration 91
PT
Educatio
n
Mr.Sandee
p
Madhushan
,Ms.Namrat
a
Parma(Bra
nch head)
All Newspaper
s,
Outdoors,R
adio and
BTL
2,50,001
-
5,00,000
Season
al
(April/M
ay/
March)
Not so effective
but a good
medium
Arena
Animatio
n
Mr.Rasik
Sawaliya
Radio
City and
Radio
Mirchi
Newspaper
s,Outdoors
,Radio,BTL
and Luit
(Advertisin
g
Company)
2,50,001
-
5,00,000
Round
the year
Dint responded
according to our
expectations
Food
Factory
Mr.Mihir
Dakhori
My FM Newspaper
s and
Radio
0 -
75,000
Season
al( Low
season
s)
Average
Breadline
r
Ms.Sadhan
a Yadav(
Business
Developme
nt
Executive)
Radio
Mirchi
Radio and
BTL
1,50,001
-
2,50,000
Round
the year
Not bad
Basant
Vihar
Mr.Santosh
Nayak
Big FM BTL 0 -
75,000
Round
the year
It is not so good
as per the
business
Coffee
Culture
Mr.Gaurav
Narang
Big FM Outdoors
as well as
Radio
Barter
system
Round
the year
Provides us with
everything
specially the
jingles
Sugar N
Spice
Mr.Ravi None Newspaper
s
1,50,001
-
2,50,000
Season
al
(Occasi
ons)
Best medium
Khatri
traditiona
Mr.Naresh
Khatri
Radio
City and
Newspaper
s and
75,001 -
1,50,000
Season
al
Average
response
Bhagwan Mahavir College of Business Administration 92
l wear Radio
Mirchi
Outdoors (Weddi
ngs)
Cinderall
a
Mr.Chandra
kant Patil
Big FM Outdoors
and BTL
1,50,001
-
2,50,000
Round
the year
Good but not
effective as per
the product
Senses Mr.Ajit
Singhi
Radio
Mirchi
Newspaper
s and
Outdoors
2,50,001
-
5,00,000
Season
al( New
stock)
Good but not
effective as per
the product's
requirement
Arihant
Gems &
Jewellery
Pvt.Ltd.
Mr.Mahavir
Shah
Big FM Newspaper
s and
Outdoors
2,50,001
-
5,00,000
Season
al(
Diwali &
Marriag
es)
Very good
Stallon Mr.Burzin
Parabia(Dir
ector)
None Newspaper
s and BTL
75,001 -
1,50,000
Round
the year
Nothing special
2nd
Chance
Mr.Ashok
Patel
All None None None Its Nice
Bhagwan Mahavir College of Business Administration 93
CONCLUSION
Conclusion is very important part of the project report.
Conclusion brings the end to the project and which
describe that what we have understand from the whole
finding and analysis on survey and what can we
decide at the end.
We share the optimism of the industry for a brighter future and hence joined hands with
RADIO CITY in studying the company at a global level – something which has not been
attempted so far. This report has covered Operational and Scheduling Planning, Marketing
Strategies, Financial Structure of the company and Human Resource Planning. It has also
covered the survey part which was filled with lots of experience both Good and Bad.
Good side of the survey was that, it gave us certain practical knowledge in the
service industry and we were thankful to those retailers who had years of experience in this
industry and they shared it with us by giving their precious time to us. Bad side of the survey
was that, we as college students were not entertained by some retailers.
Over the last few months, we worked hard and received whole
hearted support from the company to put together this report. We believe that this report
brings together for the first time – all constituents of the company to take a unified view of
FM Radio as a service. RADIO CITY already rolled out in several states successfully, has
created a niche in 20 cities and will continue in creating more niches across the country. It
reaches the ears of lakhs and lakhs of peoples across the length and breadth of the country.
We are thankful to Radio City for giving us this opportunity
and to all stakeholders who contributed to this study. We sincerely hope that this report will
help the company in their vision and all other stakeholders to understand the company better
and consequently share its vision.
Bhagwan Mahavir College of Business Administration 94
BIBLIOGRAPHY
Site Reference:-
http:// /Radio.htm
http:// Two-way_radio.htm
http://www.planetradiocity.com
Books:
K Aswathappa ―Human Resource and Personnel Management‖, Fourth Edition
Kotler Philip ―Marketing Management‖, Eleventh Edition.
Production and Operational Management.
Financial Management.
Organisational Behavioural -K Aswathappa