FACEBOOK TIMELINE FOR PAGES

9things to pay attention to…

#1 - LARGER BRANDING IMAGE Now spans the top of the page, making

more space available to introduce your

page to new users.

#2 - PROFILE PICSmaller, square thumbnail with a white

border. Think about how to use it

together.

#3 – NO MORE LANDING TABSThe ability to force non-fans to land on a specific page is gone.

#4 - APPLICATIONSYou can still host custom content on your Facebook

page and the new layout gives you more room to make

a splash with design! You can still ‘gate’ your content

so that only people that ‘like’ your page can see it.

#5 - MILESTONESEvery company has milestones in their lifetime –opening date, first client, expansion, etc. Add them into the timeline so your clients can get the essence of your company.

#6 - EXPANDED POSTSYou can ‘highlight’ important posts that you want people to pay more attention to by expanding them on your timeline. Great for images.

#7 - PINNED PLACEMENTAlong with expanding posts, you can also ‘pin’ posts to the top of your page that are useful and important.

#8 – MESSAGING ON FACEBOOKFinally you can accept direct communications from fans on your fan page. Make sure it’s enabled.

#9 – ENGAGEMENT IS STILL KINGFacebook has made this transition because it’s looking to filter out the crap and ensure the truly interesting and relevant information is top of the list. Be engaging!