April 24, 2023Swedish Music crossing borders

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usic Sweden AB

Export Music Sweden

- IFPI The recordcompanies & producers- STIM The publishingcompanies & songwriters- SAMI The performing artists & organisation

Mission statement: ExMS was formed with the aim of initiating, assisting and facilitating the promotion and marketing of Swedish, popular music worldwide.

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usic Sweden AB

Export Music SwedenCompany funding: Music industry owner organizations cover 1 staff overhead.

Project funding:- Foreign ministry- Swedish Institute- Swedish Trade organisation Exportrådet

Culture funding:-Jointventure Rikskonserter/Export Music Sweden 1 mill sek/2006-07-08

2009 - ….. ????

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usic Sweden AB

Total Swedish Music export value

01000200030004000500060007000

1997 1998 1999 2000 2001 2002 2003 2004 2005

mkr

2006:2,2 miljarder sek

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usic Sweden AB”Music Export Världs Ligan”

preliminär 2007 lista

1. USA2. UK3. Frankrike4. Tyskland5. Canada6. Mexico7. Spanien8. Australien9. Sverige10. Finland

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Newsletters & web• Regular newsletters within the industry• Active www.exms.com updates

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Worldwide digital push for Swedish Music• Websites worldwide

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Worldwide digital push for Swedish Music

• Mobile operators worldwide

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2006-2008 Normal ExMS activities• Midem Cannes January• South by SouthWest Austin Texas March• MusExpo Los Angeles April - May• PopKomm Berlin September• Sweden Sounds Tokyo Japan October• Swedish Music Seminar New York October• Womex Sevilla Spain October

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When showcasing internationally• Work with media partners• Music everywhere incl. digital• myspace, sirius, youtube, hoooka, imeem, emusic…- Embassy + GK + UD + SI + RK + KR + …..

CLOSED

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Midem – Cannes – France - January• National stand • 60 companies – 120 delegates• Music showcases• Panel seminars

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South by Southwest – Austin – Texas March• Live Showcase Tour• Exhibition with Nordic stand• Over 1 400 bands showcasing• All USA media is there

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Musexpo – Los Angeles - May• Highest quality music industry event• Seminars with major music CEO´s• Showcases clubs around Sunset Blvd• Around GK´s “Beyond Blond”

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PopKomm – Berlin – Germany - September• 50% of Midem• National stand• Music Showcases• Seminars

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Swedish Music Day(s)• Any major city• 1 full day : Seminar + Showcase• Consulate General & Embassy• Business & Live Music• Sponsors

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Sweden Soundsin Japan/China

Day One Showcase trendy bar

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Sweden Soundsin Japan/China

Day TwoShowcase ReceptionEmbassy

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Sweden Soundsin Japan

Day Three Showcase biggerclub

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Sweden Soundsin Japan

Day FourPromotionRadio TV

Retail

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Washington ”H O S”

October 2006

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China ”beach head”

2006 – ongoing ?

Export Music Sweden AB

Export Music Sweden AB

Swedish Music crossing bordersExport M

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2008 ExMS activities• Midem Cannes January• Eurosonic Gronningen Holland January• South by Southwest Austin Texas USA March• MusExpo + Swedish Music Seminar L.A. USA April• B2B China Beijing + Guangzhou May• Sweden Sounds in China ANNULADO May• PopKomm Berlin October• Womex Spain October• CMJ – Swedish Music Seminar N.Y. USA October• Sweden Sounds in Japan 1Q 2009 ?

Export Music Sweden AB

2009 ExMS activities

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