Embed Size (px)
Citation preview
9-12 GENNAIO - #IED4PITTI
ECOEGOIED4 PITTI IMMAGINE 93!
La moda del futuro dovrà essere sempre più green!In occasione di Pitti Immagine 93, IED si mette alla prova con quattro giorni di attività che si terranno in sede dal 9 al 12 gennaio 2018.
Livia Firth designer e ideatrice di Eco-Age, fondazione attiva nella promozione di processi produttivi meno impattanti nell’universo fashion e consumi più consapevoli, sarà in IED Firenze il 10 gennaio alle ore 10.00 per ispirare gli studenti provenienti dalle sedi di Milano, Roma, Firenze, Torino, Venezia, Como – Accademia Aldo Galli, Cagliari e Barcellona e che dovranno cimentarsi con materiali e tecniche sostenibili nella produzione di una capsule collection eco-friendly.
EcoEgo è il nome del progetto studiato da IED che vede la collaborazione di aziende di eccellenza, selezionate per i propri processi produttivi attenti all’ambiente e che forniranno tessuti e materie prime necessarie alla realizzazione di abiti e accessori durante le giornate di workshop. Ad aprire i lavori nella sede martedì 9 gennaio alle ore 10.00, sarà invece il lancio del brief in aula, con le indicazioni e le ispirazioni suscitate dalla guida d’eccezione di Tiziano Guardini per la creazione della capsule collection green. Tiziano Guardini, designer caro ai temi di una moda sostenibile, è infatti il vincitore del premio Franca Sozzani
GCC Award for Best Emerging Designer, contest internazionale promosso dalla Camera della Moda di Milano in collaborazione con Eco-Age. Il workshop proseguirà nei giorni successivi, con incursioni creative da parte delle aziende partner, tra cui Texmoda, Isko, Filmar, Ecoalf, Econyl.
Per tutta la durata del workshop, ad ulteriore ispirazione degli studenti, si ospiterà un particolare allestimento a cura di Giovanni Ottonello, Direttore Creativo IED.Il corner Back to the Eighties, dedicato allo storico brand di calzetteria Emilio Cavallini, metterà in mostra alcune iconiche creazioni: l’esposizione includerà tre installazioni risalenti ai leggendari esordi del brand negli anni ‘80 e create da Emilio Cavallini in persona, che vedono come protagoniste le sue prime eclettiche creazioni. In mostra inoltre i
cinque abiti creati dai vincitori dei Green Carpet Fashion Awards, tra cui anche quello di Tiziano Guardini, un abito realizzato dalla designer Diana Ramusciello (IED Como – Accademia di Belle Arti Aldo Galli) in tinto filo jacquard in poliestere riciclato, prodotto da Tessitura Serica A.M. Taborelli s.r.l., una creazione di Riccardo Greco, diplomato in Fashion Design IED Roma e quattro capi realizzati da Tecla Frigerio, alumna IED Milano, che ha lavorato partendo dalle cimose recuperate dagli scarti di produzioni tessili e facendo uso di un telaio domestico. Il risultato è una collezione
uomo/donna prodotta artigianalmente, caratterizzata da tessuti inediti dal punto di vista della texture e dello schema cromatico.
PROGRAMMA dal 9 al 12 gennaio
Exhibition - “EcoEgo”a cura di Giovanni OttonelloArt Director IED
-
Workshop “EcoEgo”a cura di Tiziano Guardini
12 gennaio
presentazione finale dei prototipi
EcoEgo
COMPANYPROFILE
From product to concept, from concept to product: this cont inual, two-way exchange fuels everything ISKO™ does. It’s more than a motto. It’s an ethos which has catapulted ISKO™ into first place as the number one quality ingredient brand in the denim sec-tor. Since it first inaugurated its manu-facturing plant in 1989, ISKO™ has pursued both incremental and radical technological innovation to drive company goals. Today, the company is the world’s largest denim manufacturer under one roof: production ca-pacity of 250 million meters of fabric each year in a 300,000 m2 factory. I SKO™ oper-ates in 60 international locations and has secured many patents and trademarks to pro-tect the revolutionary value of its inno-vations, to deliver unsurpassable value to their customers. Alongside the production growth, the sector has recognized ISKO™’s innovation leadership, earned through the commitment to spreading the denim culture, highlighting the professional specificity of the sector, supporting the professional growth of young people, schools and dedi-cated education programs, and applying sci-entific rigor to market analysis and the study of consumer behavior.
Livia Firth is the Founder and Creative Director of Eco-Age. Eco-Age is a brand/marketing consul-tancy that helps businesses to grow, by creating, implementing and communicating sustainability solu-tions.We occupy a unique space in the marketing/communications arena, with unparalleled expertise in sustainability, supply-chain, content creation, marketing, event-planning, internal and external communications and PR.Over the past ten years, Eco-Age has developed con-siderable connections with the world’s most influ-ential voices in sustainability, and is able to drive global debate, focusing on positive social and environmental impact. Founded in 2009, Eco-Age clients include leading fashion and jewellery brands including Chopard, MATCHESFAHION.COM, Lane Craw-ford, M&S, ERDEM, Gucci, Stella McCartney, Chris-topher Kane, Disney, Camera Nazionale della Moda Italiana and the Kering Group as well as non-fash-ion companies such as Welltower, the FA, C40 and Wembley stadium. Livia is also the driving force behind the launch of the Green Carpet Challenge ® (GCC). The world-renowned GCC is a dynamic project, pairing glamour and ethics to raise the profile of sustainability, ethics and social welfare. The GCC has catapulted sustainable style into the spotlight at the world’s most high profile events. From the Golden Globes to the Cannes Film Festival, the GCC
Livia Firth has collaborated with all of the iconic design houses in the world, winning widespread critical acclaim and international media attention.The inaugural Green Carpet Fashion Awards, Italia was held at Teatro alla Scala on Sept 24, 2017 during Milan Fashion Week. The awards were designed and implemented by Camera Nazionale della Moda (CNMI), in collaboration with Eco-Age, and with the support of the Ministry of Economic Development (MISE), the Italian Trade Agency (ITA) and the patronage of the Munici-pality of Milan. The Green Carpet Fashion Awards are unique because they put sustainability – arguably the most important movement for humankind – at the heart of fashion.In May 2016, following her acclaimed speech in 2014, Livia Firth retook to the stage at the Copenhagen Fashion Summit. Attended by more than 1,200 key players from the fashion in-dustry, Livia challenged the sustainability claims made by fast fashion brands, urging them to do more. Livia also gave the key note speech at The World Economic Fo-rum in June 2016 on the power of connectivity and the Fourth Industrial Revolution. The talk highlighted the fear that the Fourth Industrial Revolution could spell a social crisis on a scale not yet witnessed.In 2015, award winning film director, Andrew Morgan shone a light on the dark side of the fast-fashion industry with his documentary The True Cost. Livia worked with Andrew on the film as an executive producer (together with Lucy Siegle). The film explores the desperate and devastating lives of garment workers enslaved in the fast-fashion cycle. It has sparked an international debate and hopes to ignite much-needed meaning-ful change in the global fashion industry and its shameful exploitation of people and planet. The film is available to watch on Netflix. After her first trip there in 2008, Livia visited Bangladesh once again in April 2015. She went back to witness the devas-tating effect of the Rana Plaza garment factory collapse and what happened in the 3 years following the tragedy. She found that many fast fashion brands still hadn’t met their safety commitments and many workers were still suffering from poor
working conditions, inadequate wages and a general infringe-ment of their human rights.Livia is now working with the Lawyers’ Circle (as part of a powerful women’s advocacy group, The Circle founded by Annie Lennox) as a first step on an international study that will set out the legal argument for the living wage as a fundamen-tal human right, the duties of companies and governments to uphold this right and the justification for the development of a global standard for a living wage. The report was launched at The Copenhagen Fashion Summit 2017. As an Oxfam Global Ambassador, Livia has travelled to Ethio-pia, Kenya, Bangladesh and Zambia, connecting with the people at the beginning of the supply chain. She is also a founding member of Annie Lennox’s ‘The Circle’, a powerful women’s ad-vocacy group.
Awards and accolades:2012UN Leader of change Award2013UK Harpers Bazaar Woman of the Year Award2014Rainforest Alliance Award for Outstanding Achievement in Sus-tainability Honorary Award of the National German Sustainability Founda-tionUN Fashion 4 Development AwardChi E’ Chi (Italian Who’s Who) AwardUK Harpers Bazaar Woman of the Year Award2016 Netherlands Harper’s Bazaar Woman of the Year Honorary award of “Doctor of the University” – The Open Uni-versity, UK2017 Lovie Emerging Entrepreneur
Eco-Age is a brand/marketing consultancy that helps businesses to grow, by creating, imple-menting and communicating sustainability solutions. We occupy a unique space in the marketing/communications arena, with unparalleled expertise in sustainability, supply-chain, content creation, marketing, event-planning, internal and external communications and PR. Over the past ten years, Eco-Age has developed considerable connections with the world’s most influen-tial voices in sustainability, and is able to drive global debate, focusing on positive social and environmental impact.
Filmar produce and sell cotton yarns made of su-perior quality with a uniquely Italian feel. Since 1958 Filmar have been passionately seeking out the best ways to finish this ancient material, selected in its most valuable variety: 100% Egyptian cotton. Since it first started manufacturing, the company has chosen the philosophy of pursuing excellence in every aspect of work, from raw materials to end-us-er service. The quality of the 100% Egyptian cotton is pursued right from its origins, in the farms and cotton cultivation acquired by the company directly in Egypt. Continuous and substantial investments have led to the creation of new production areas in Italy and Egypt - with a total of 46,000 square meters. Cutting edge machinery ensures a annual production of 7 million kilos of dyed yarn.A well equipped laboratory performs tests and pre-pares samples. The constant quest for a better prod-uct has led to increasingly innovative solutions and mixes, extraordinary techniques of dyeing and finishing, and new functional and aesthetic perfor-mance of the yarn. The collections are updated sea-sonally and chromatic nuances keep pace with evolv-ing tastes. Processes and products are certified, managed and implemented to protect the environment, as well as the health and safety of both employees and consumers. Filmar always abide by transparen-cy, flexibility and speed to ensure an effective service, which is attentive to individual customer needs. With the experience gained in over 50 years, Filmar is now an established market leader both in and outside Italy, and is continually penetrating further into global markets.
The company has been established more than 40 years ago and became a production leader of fancy fabrics since the very beginning.In 1999 it has been acquired by a group of industrial business-men based in Prato who founded the new company Texmoda Tessuti with the partnership of its commercial and technical director.As a consequence of this renovation and the collaboration of a high qualified staff, Texmoda Tessuti has been able to extend its business relationships with the most important and famous brands throughout the world.In fact, we are nowadays well known in all national and inter-national markets with the precious cooperation of our agents and representative companies.The production is entirely Made in Italy, using only first quality raw materials and selected third party companies.The key words of our strength are: Flexibility, Quickness, Punctuality and Quality.
Our staff is able to create new qualities and designs everyday thanks to its technical skills and “know-how”, giving life to fashion and trendy collections to satisfy all our customers’ requests.Texmoda Tessuti is very sensitive to sustainability, ecology and the respect of the environment.In fact, our continuous commitment of quality control as well as first quality materials and processes, led us to join Greenpeace’s Detox Project in March 2016 with the supervision of “Confindustria Toscana Nord”.Texmoda Tessuti takes also part to the major textile fairs throughout the world, showing innovative and fashionable col-lections born from our capacity of interpreting the latest trends every season.
40 years after the launch of his eponymous fashion label, Emilio Cavallini is today the undisputed leader of designer hosiery for Men and Women. In these years marked by constant design innovations and outstanding fashion creations, Emilio Cavallini has been able to shape a revolutionary signature style, by combining technological know-how and his passion for art, pop culture and fashion. Thanks to his unique creative vision, he was able to redefine the very role of tights, by turning them into a fashion item in their own right.
MOSTRAECOEGO
WORKSHOPECOEGO
SEDI IED
FIRENZE
-
Venezia
Roma
Torino
Milano
Cagliari
Como
Barcellona
.HYBRID
-
Elisa Arlia
Syria Benedetti
Erica Sanges
Gennaro Orientale Caputo
Eleonora Rocca
Davide Razzauti
Tommaso Papini
Alice Moretti
Hybrid è una capsule collection che si riflette in un futuro più consapevole.Rappresenta una fusione tra qualità e precisione sartoriale e innovazione datadalle forme, dalla scelta di materiali sostenibili e dalla versatilità dei capi.Nel nostro immaginario l’ecosostenibilità non è un punto di partenza ma unelemento aggiuntivo all’idea creativa.Ecosostenibilità diventa sinonimo di evoluzione.
PROGETTI
UPRISING
-
Eleonora Biondi
George Anderson
Caterina Dondoli
Adriana Borcea
Yasmine Faida
Alfonsina Tassone
Gilda De Luca
Sara Ugramin
Giovanni Costa
Uprising: dall’inglese, significa elevare ma anche rivolta. La rivolta dei rifiuti che, visti da una diversa prospettiva, riacquistano lo status di oggetto utile. Lo scarto diventa arte e oggetto di moda.
Uprising: meaningelevation, but also rebellion.The rebellion of waste which seen from a different persepctive, regains its statusof useful object.What’s descartedbecomes art andfashion.
TOO MUCH ESSENTIAL
-
Erica Pepe
Cecilia Juarez
Serena Moretti
Sofia Baumgaertner
Gennaro Roseto
Alexia Huang
Maria Giorgetti
Il nostro progetto si focalizza sul concetto di accumulo per poi riciclo, contribuendo all’economia ecocircolare.”Too much essential” è l’antitesi perfetta per contrastarel’eccesso dell’accumulo e l’essenzialità del prodotto ricavato.
SYMBIOSIS
-
Loreto Bonafont
Eva Da Canal
Marina Mardare
Sara Petito
Madeleine Pozzi
Martina Salciccia
Benedetta Socci
Gemma Talluri
Stessa linea d’onda, stare con, fusione, corpo escultura sono le parole chiave della nostra capsulecollection.Esse sono racchiuse nel concetto di simbiosi.Per noi la plastica ha rappresentato a pieno la nostra idea dipartenza poiché fondendola, riesce ad inglobare più materiali diversi tra loro.Per i nostri outfit abbiamo pensato a due capi: una serie di swimsuit e un “guscio” esterno removibile.La loro fusione ha fatto in modo che diventasse un unico corpo scultoreo.
STAMPA 3D PLAIl PLA (Acido Polilattico) è il filamentopiù comune utilizzato nella stampa 3D.Il PLA è una bioplastica composta, perla maggior parte, da amido di mais epertanto è studiato per essere biodegradabile.E’ completamente prodottoa partire da risorse rinnovabili e la suaproduzione non genera inquinamento.
WELTSCHMERZ
-
LIDIA VIGNA
VALENTINA SCHEMBARI
GIORGIA SASSO
SALVATORE MATTERI
MATTIA TASSONI
MARIECLAIRE BECKET
ARIANNA REPETTO
GIULIA MALGAROTTO
Il termine tedesco weltschmerz rappresenta, secondo un’ottica filosofica e di stampo romantica, il perpetuo ed inevitabile dolore che accompagna la sorte dell’uomo nel rapporto tra individuo e natura. A tal proposito, weltschmerz, ponendosi contro il degrado ambientale a cui siassiste ogni giorno, si ramifica nella visione etica dell’ecosostenibilita’, attraverso il consapevole utilizzo di eco-materiali quali denim, nylon, cotone, lana rigenerata e pla. Quest ultimo, insieme ad altri materiali plastici e attraverso l’impiego di stampanti 3d, permette di ottimizzare un processo di creazione sperimentale capace di esplorare nuovi percorsi futuribili e dall’elevato green animus. Ne sono il risultato silhouettes dalle forme morbide e innovative che emulano la fluidita’ e il dinamismo della natura. La ricoscoperta e il conseguente recupero del legame con quest’ultima, danneggiata spesso dal fashion system, è raggiungibile attraverso un processo produttivo ed ecologico, senza pero’ escludere la matrice artigianale, attraverso l’impiego di patchwork e applicazioni che richiamano l’ambiente circostante. Weltschmerz concretizza la visione ecosostenibile della realta’ ribadendo il concetto che nulla si crea, nulla si distrugge ma tutto si trasforma. Cio’ permette la trasformazione da una visione lineare a quella circolare, grazie alla quale ogni tessuto o materiale e’ capace di essere riciclato in modo perpetuo. Questo ciclo, che rende il rifiuto un non- rifiuto, trova un’ulteriore chiave di lettura nell’antico sanscrito indiano del brahman, filosofia alla cui base il rapporto tra individuo e natura è etico e spontaneo e la materia è considerata viva, ed in quanto tale, capace sempre di rigenerarsi.
ESTERNE RAMIFICAZIONI
-
Alessia Sasso
Giorgia Amadei
Letizia Aranzulla
Francesca Ariano
Martina Businaro
Arianna Anello
Vittoria Lupo
La globalizzazione permette di unire le diverse culture sottolineando tuttavia le differenze.Le diverse culture non sono altro che le estremità di un’unica radice moltoramificata che si trova all’interno della Terra.Ergo, il mondo è una grande ramificazione che si riflette nell’iride di ciascuno.RamificazioniAgugliatoEmpatiaRadici culturali:Post atomic orientale, Oversize occidentale
REBIRTH
-
Chiara Grassi
Valentina Fiorito
Iulia Urdea
Miriana Frateili
Alessia Dessi
Giorgia Bellando
Nahom Debeseab
Rebirth nasce dall’idea di voler prestare maggiore attenzione al nostro pianeta e di sensibilizzare i designer a proposito. Ci siamo ispirati alle radici e alla loro funzione strutturale, per giungere poi al concetto di destrutturazione. Mantenendo un’unica stagionalità i capi si compongono di elementi che possono essere aggiunti o eliminati a seconda del periodo dell’anno in cui i vestiti vegono indossati. La tecnica della maglieria per la lana, il denim e insieme alla leggerezza dell’organza rendono i capi sempre utilizzabili ed attuali. Volumi e patchwork invece arricchiscono l’accostamento dei tessuti, rispettando però l’impronta ecologica del progetto, grazie alla lana rigenerata e il denim riciclato.
RECOVERY
-
Pinzauti
Prudentino
Montanaro
Pilloni
Livolsi
Pedrazzini
Cunillera
Our mind teaches us how to live our present and how to create our future thanks to our memories that catch what we have learnt in the past.Clothes capture the soul of the designer who made them and the period when they were created in the same way.We can create new souls and new memories by reusing them and putting together different pieces of them thereby forming a cycle.The assembly of the pieces is possible because of knots, twines and patchwork, while the net represents the one created by the bond between the recovered memories and the new ones.
IED4PITTI
