Pitti Uomo

F/W 2013 08/01/13 Florence recap

PITTI IMMAGINE UOMO #83




20,450 registered buyers, 30,000 visitors this season

7,800 foreign buyers, 5% increase from January 2012

12,650 Italian buyers, 7% drop

Japan (+14%), Russia (+39%), China (+ 34%), USA(+16%), Turkey (+14%), South Korea (+11%), Hong Kong (+5%)

Japan heads the list of the top 18 countries (876), followed by Germany (840 buyers), the United Kingdom (587 buyers), Turkey (587), China (525), Spain (524), Holland (424), France (374), South Korea (340), Russia (312), Switzerland (279), Belgium (236), the United States (233), Austria (206), Portugal (134), Sweden (119), Hong Kong (103), Denmark (97), Greece (91) and Norway (83)

Other exhibitors: Bellerose, Maharishi, Nigel Cabourn, YMC, Engineered Garments, Norse Projects, Gitman Bros, Our Legacy, Surface to Air


LVC FEEDBACK Loved Orange Tab, for the more influencal accounts, this is a good addicon to the line (UK). Good response on the denim finishes (NORD). Didn’t get the excitement from Orange Tab as expected. Not good response on the fringes, funny, but not considered as serious items to buy (GAS). Customers weren’t enthusiascc on the bogoms. Boom Town was received well, doubts about Orange Tab (Italy). Standouts: All-‐in-‐One Underwear, Sheep Skin Leather Coat, Climate Sealed Bomber (GAS), 1940’s Wool Jacket, Archival Cardigan, Graphic Tees (Italy). LMC FEEDBACK Overall good reaccons, especially on tops (Italy). Compliments on the prints and tees, exiscng clients were posicve, others didn’t seem interested (NORD). More visual, a lot of compliments on the prints, overall well received (UK). Standouts: Gradual Crew Sweater, Wool Coat, Ribbed Cardigan, Luke Shirt ‘zig zag’, Bugon Down Shirt ‘indigo rabbit’ (GAS).

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Pitti Uomo