Custom Boxes and Packaging

Packaging is more than just something to store products in. Great packaging protects its contents, catches new customers’ eyes, and helps establish your company’s brand image. If you’re looking for tips for creating the perfect packaging for your products, here are 7 steps that can help.

If you’re not sure how big a deal changing your product packaging can be, just ask Tropicana. In 2009, the juice company unveiled a new design for their orange juice cartons. Consumers and retailers hated the restyled packaging, and the effects were devastating. In less than two months, sales of Tropicana dropped 20%, costing the company millions of dollars and forcing them to scrap the new design.1

There are many reasons why the Tropicana redesign failed, but one of the most important is that where the old design prominently featured a ripe, delicious-looking orange, the new design had only a glass of nondescript juice. Customers want to know that companies are giving them the best product possible, and they look to product packaging to tell them whether or not that’s what they’re getting. If a package design doesn’t inspire customers, they will look for another one that does.

Packaging shouldn’t be designed to impress marketers and employees; it should be designed to appeal to customers. In order to design packaging that does just that, it’s imperative that your business knows exactly what its customer base finds appealing about the brand. Listen to what your customers have to say about your products, and use that to guide the packaging redesign process.

Does your packaging need minor tweaks that eventually lead to a perfected finished product? Or is it time to throw everything out and start from scratch? Before settling on new product package design, decide whether the benefits of a fresh start outweigh the costs of potentially confusing or alienating customers who are used to your current designs.

Your product packaging should be as unique as the business itself. If your packaging looks like it’s trying to imitate that of your competitors or a famous brand, it creates the impression that you are trying to ride someone else’s coattails rather than blazing your own trail. If your packaging looks like a knock-off, consumers will assume your products are a knock-off, too.

If your packaging is too small, it won’t stand out and can easily get lost among the sea of other products available to consumers. But if it’s too big, it will be hard to fit on shelves and makes your products more expensive and inconvenient to ship. Great packaging is big enough to leave an impression, but not so big that it’s unwieldy or looks like it’s being needlessly excessive.

Every good product packaging has something about it that makes it immediately stand out. It can be an impressive logo, or a catchy slogan, or even just an attention-grabbing color scheme that gives it an immediate aesthetic appeal. This “WOW” factor is often what seals the deal between product and customer – take the time necessary to figure out the perfect way to WOW with your product packaging.

Looking for custom boxes, cardboard displays, or other packaging? The Yebo Group’s enthusiastic team of packaging experts will help you create the perfect custom packaging for all your products. Learn more at: www.customboxesandpackaging.com

1. http://adage.com/article/news/tropicana-line-s-sales-plunge-20-post-rebranding/135735/