BREAST CANCER AWARNESS:REDKEN SUPPORTS CITY OF HOPEINTRODUCING NEW WIND BLOWN 05

#SPREADTHEBLUR #REDKENHAIRCOLOR

BREAST CANCER AWARENESS: REDKEN SUPPORTS CITY OF HOPEINTRODUCING NEW WIND BLOWN 05

#SPREADTHEBLUR

REDKEN’S LATEST FASHION HAIRCOLOR TECHNIQUENEW BLUR

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READY TO BLUR THE LINES?Blurred Lines are everywhere...makeup, fashion, photography. Redken Artists noticed and got inspired. The result? NEW Blur, a customizable color technique that lets you create multi-tonal color with incredible dimension.

· Blur together two different shades for multi-tonal results · Professional Blur Brush for easy blending · Unlimited possibilities from subtle to dramatic · Created by Redken Artists, customized by you

Create a Blur for every client, then share your looks at #SpreadTheBlur

NEW BLUR BRUSH

BLUR TECHNIQUE

AShade

BShade

Cover look: Metallic Blur

BAShade Shade

Pastel Blur

The Redken Blur Brush was developed specifically to help you create the unique blending effect of Blur:

· The longer bristles help distribute formulas evenly and create a gentle transition from one shade to the next · By Blurring two colors together, a third tone is created

Try the formulas in the Blur guide included in your kit or get creative and develop your own!

COLOR CONTROL SERIES. ZERO AMMONIA.Mix these pure tones with any Chromatics shade to cool down color, control warmth and undertones, and create special effects.

Violet Blue Green

NEW CHROMATICS REMIXED

GOLD IRIDESCENT SHADESThe GI family delivers cool golden tones with balanced iridescent tones. Refresh Chromatics Gi (.32) families and Cover Fusion Gb family.

Hamptons

09GI

St. Barths

08GI

Tenerife

06GI

NEW SHADES EQ GLOSS

NEW SHADES

CLEARYour ultimate tool to blend and blur! Mix with all Color Fusion shades to create customized reflect.

NEW COLOR FUSION

CLEAR

V B G

See Blur in action! Visit Redken Education on Demand on Redken.com's professional site to learn the technique.

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CHROMATICS SALON OFFERPURCHASE18 or more Chromatics/Chromatics Beyond Cover shades ($7.50 each)*

RECEIVE FREE1 Blur Salon Kit featuring Chromatics

Kit includes:· 1 NEW 08GI St. Barths Shades EQ Gloss· 1 Shades EQ Processing Solution liter· 1 NEW Chromatics Remixed Blue· 1 Blur Technique Guide· 1 Blur Brush· 1 Chromatics Swatch Card· 1 Chromatics Shade Chart· 1 Sticker Sheet· 1 Set of Mirror Clings (includes 2)

*Limited to one of each offer per account

$89.10–135.00$105.25–153.70 salon value (up to $18.70/15% savings)

SALON PRICE

COLOR FUSION SALON OFFERPURCHASE18 or more Color Fusion/Cover Fusion shades ($6.50 each)*

RECEIVE FREE1 Blur Salon Kit featuring Color Fusion

Kit includes:· 1 NEW 08GI St. Barths Shades EQ Gloss· 1 Shades EQ Processing Solution liter· 1 NEW Color Fusion Clear· 1 Blur Technique Guide· 1 Blur Brush· 1 Color Fusion Swatch Card· 1 Color Fusion Shade Chart· 1 Sticker Sheet· 1 Set of Mirror Clings (includes 2)

SHADES EQ SALON OFFERPURCHASE18 or more Shades EQ Gloss shades ($4.95 each)*

RECEIVE FREE1 Blur Salon Kit featuring Shades EQ Gloss

Kit includes:· 1 NEW 08GI St. Barths Shades EQ Gloss· 1 NEW 09GI Hamptons Shades EQ Gloss· 1 Shades EQ Processing Solution liter· 1 Blur Technique Guide· 1 Blur Brush· 1 Shades EQ Gloss Swatch Card· 1 Shades EQ Gloss Shade Chart· 1 Sticker Sheet· 1 Set of Mirror Clings (includes 2)

Promote Blur in your salon. Visit Redken.com's My Business Toolbox and start increasing sales today!

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STYLIST OFFERPURCHASE9 shades (mix and match within the same brand)*

Choose from:Chromatics/Chromatics Beyond Cover ($7.50 each)Color Fusion/Cover Fusion ($6.50 each)Shades EQ Gloss ($4.95 each)

RECEIVE FREE1 Blur Stylist Kit

Kit includes:· 1 NEW 08GI St. Barths Shades EQ Gloss· 1 Blur Technique Guide· 1 Blur Brush· 1 Chromatics Mini Shade Chart· 1 Color Fusion Mini Shade Chart· 1 Shades EQ Gloss Mini Shade Chart1 Sticker Sheet

$44.55–67.50$49.50–72.45 salon value (up to $4.95/10% savings)

STYLIST PRICE

*Limited to one offer per account

BUY 5 PERMS, GET 1 FREESALON OFFERPURCHASEAny 5 permanent texturizing products and get 1 FREE (mix and match)

Choose from:

SALON/STYLIST PRICE

$25.00-30.00$30.00- $36.00 salon value (up to $5.00-$6.00/19% savings)

Vector Plus $5.00

Inner Secret $6.00

Vector Plus Extra Body $5.00

Creative Curl Normal/Resistant $6.00

Creative Curl Fine/Limp $6.00

ALKALINE

ACID

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SALON/STYLIST OFFERPURCHASE2 of each Color Extend Magnetics and Pillow Proof Blow Dry products (10 products total)

2 Color Extend Magnetics Sulfate-Free Shampoo 10.1 oz.2 Color Extend Magnetics Conditioner 8.5 oz.2 Color Extend Magnetics Mask 8.5 oz.2 Pillow Proof Blow Dry express primer 5.7 oz.2 Pillow Proof Blow Dry two day extender 3.4 oz.

RECEIVE FREE1 Breast Cancer Awareness Easel

SALON PRICE

$97.00

JOIN REDKEN IN SUPPORT OF

CITY OF HOPE & BREAST CANCER AWARENESSRedken is a proud supporter of City of Hope and the fight against breast cancer. In 2014, Redken made a one-time donation of $20,000 to City of Hope for breast cancer research, treatment and education.

For more information and to see how you can help, visit cityofhope.org

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SAVE UP TO 24%

Introducing NEW wind blown 05… a dry finishing spray that helps you create Fall/Winter 2014’s most fashion-forward styles. Check it out and see why this new spray sweeps away the competition!

· AIRY TEXTURE· WEIGHTLESS VOLUME · FLEXIBLE FULLNESS

WIND BLOWN 05

WIND BLOWN 05 IS MY LATEST MUST-HAVE PRODUCT. IT GIVES HAIR A LOVELY COTTON CANDY-LIKE TEXTURE AND FULLNESS."

DRY FINISHING SPRAYTO HOLD A FULL WINDSWEPT EFFECT

ON FASHION STYLING ESSENTIALS, FEATURING

Download and print promotional materials for your salon at Redken.com/mybusinesstoolbox. Your first step to increasing retail sales!

GUIDO,Redken Creative Consultant

NEW

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$92.50–102.50 salon value ($22.00/21-24% savings)

STYLIST OFFERPURCHASE1 NEW Wind Blown 05 6.7 oz.

RECEIVE1 Styling product for $7.00

Choose from:Pillow Proof Blow Dry express primer 5.7 oz.Satinwear 02 5.4 oz.Iron Shape 11 8.5 oz.Control Addict 28 11 oz.

SALON PRICE

$70.50–80.50$19.50–22.00 salon value ($1.50-4.00/8-19% savings)

SALON OFFERPURCHASE3 NEW Wind Blown 05 6.7 oz. 5 Texturize or Flex products of your choice(8 products total)

Choose from:Water Wax 03 1.7. oz.Move Ability 05 1.7 oz.Rewind 06 5 oz.Fashion Waves 07 8.5 oz.Mess Around 10 1.7 oz.Rough Paste 12 2.5 oz.Hardwear 16 8.5 oz.Shape Factor 22 1.7 oz.

RECEIVE FREE · 2 NEW Wind Blown 05 6.7 oz. · 1 Wind Blown 05 Glorifier

SALON PRICE

$18.00

NEW WIND BLOWN 05DRY FINISHING SPRAY TO HOLD A FULL, WINDSWEPT EFFECT

AIRY TEXTURE

WEIGHTLESSVOLUME

FLEXIBLEFULLNESS

“Wind Blown 05 is my latest must-have. It gives a beautiful cotton candy-like texture and adds fullness to the hair.”

–GUIDO

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BRING FASHION’S HOTTEST HAIRSTYLES

TO YOUR SALONYour clients see runway hair trends everywhere (magazines, beauty blogs, Instagram)… and they want to try those trends for themselves! We’ve made it simple with insider tips and tricks from Guido, Redken Creative Consultant and the fashion world's most in-demand stylist. Use his expertise and give every client runway style!

WHIMSICAL PONYValentino

BRAIDED UPDODolce & Gabbana

MODERN TWISTCeline

BALLERINA BUNPrada

MONOCHROMATIC BOBMarc Jacobs

FALL/WINTER 2014TOP HAIR TRENDS BY GUIDO

LEARN EASY STEP BY STEPS AT REDKEN.COM OR REDKEN’S STYLE STATION APP!

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MEET GUIDO,REDKEN CREATIVE CONSULTANT

GUIDO’S MUST-HAVE REDKEN PRODUCTS

· Backstage stylist of choice for fashion’s top designers including Alexander McQueen, Marc Jacobs, Prada, Louis Vuitton, Calvin Klein, Lanvin, Jil Sander, Alexander Wang, Roberto Cavalli and many more

· Styles hair for more than 80 fashion shows every year in New York, London, Milan and Paris

· Creative force behind fashion’s most iconic hairstyles

Cuts down blow-dry time, provides 24-hour lasting volume, and protects hair from heat and breakage.

Great for blow-dries. It’s lightweight and gives hair body and memory while remaining flexible and shapeable.

A must-have product for me because of the lovely matte texture it gives the hair.

Serves as a heat protectant and leaves the hair with a silky finish.

My go-to product when I want to add fullness to the hair.

A high-hold hairspray that’s still brushable, doesn’t flake or leave any visible residue.

8 OUT OF 10 TOP HAIR TRENDS ARE CREATED BY GUIDO EACH SEASON.

move ability 05 lightweight defining cream-paste

guts 10 volume spray foam

control addict 28 extra high-hold hairspray

Pillow Proof Blow Dry Two Day Extender

satinwear 02 prepping blow-dry lotion

Pillow Proof Blow Dry Express Primer

—VOGUE

PRODUCT CASE RETAIL SALON CASE ORDER QTY PRICE PRICE PRICE QTY

DIAMOND OIL Diamond Oil Shampoo1.7 oz.** 50 6.00 3.00 150.00 _10.1 oz. 12 18.00 9.00 108.00 _Liter 12 30.00 15.00 180.00 _Diamond Oil Conditioner1 oz.** 100 6.00 3.00 300.00 _8.5 oz. 12 19.00 9.50 114.00 _Liter 12 34.00 17.00 204.00 _Diamond Oil Deep Facets intensive treatment1 oz.** 100 6.00 3.00 300.00 _8.5 oz. 12 20.00 10.00 120.00 _Diamond Oil Shatterproof Shine3.4 oz. 12 40.00 20.00 240.00 _Diamond Oil Shatterproof Shine intense3.4 oz. 12 40.00 20.00 240.00 _

COLOR EXTEND MAGNETICS Color Extend Magnetics Shampoo*1.7 oz. 50 6.00 3.00 150.00 _10.1 oz. 12 18.00 9.00 108.00 _Liter 12 30.00 15.00 180.00 _Color Extend Magnetics Conditioner*1 oz. 100 6.00 3.00 300.00 _8.5 oz. 12 19.00 9.50 114.00 _Liter 12 34.00 17.00 204.00 _Color Extend Magnetics Deep Attraction Mask*1 oz. 100 6.00 3.00 300.00 _8.5 oz. 12 20.00 10.00 120.00 _

CURVACEOUS HAIRCARECurvaceous Cream Shampoo1.7 oz. 50 6.00 3.00 150.00 _10.1 oz. 12 18.00 9.00 108.00 _Liter 12 30.00 15.00 180.00 _Curvaceous Conditioner1 oz. 100 6.00 3.00 300.00 _8.5 oz. 12 19.00 9.50 114.00 _Liter 12 34.00 17.00 204.00 _Curvaceous Curl Dive nourishing mask.75 oz. 120 6.00 3.00 360.00 _6.1 oz. 6 20.00 10.00 60.00 _STYLINGCurvaceous Wind Up reactivating spray1.0 oz. 70 6.00 3.00 210.00 _5 oz. 6 18.00 9.00 54.00 _Curvaceous Ringlet perfecting lotion1.0 oz. 100 6.00 3.00 300.00 _6 oz. 6 18.00 9.00 54.00 _Curvaceous Wave Ahead texturizing mousse2.3 oz. 24 6.00 3.00 72.00 _4.7 oz. 12 18.00 9.00 108.00 _Curvaceous Full Swirl cream serum1.0 oz. 48 6.00 3.00 144.00 _5 oz. 12 19.00 9.50 114.00 _

CERAFILL DEFY SYSTEMShampoo*1.7 oz. 50 6.00 3.00 150.00 _9.8 oz. 12 20.00 10.00 120.00 _Liter 12 36.00 18.00 216.00 _Conditioner*1.0 oz. 100 6.00 3.00 300.00 _ 8.3 oz. 12 20.00 10.00 120.00 _Liter 12 36.00 18.00 216.00 _Energizing Scalp Treatment*3.2 oz. 12 25.00 12.50 150.00 _Defy Instant Thickening Kit* 4 70.00 35.00 140.00 _RETALIATE SYSTEMShampoo*1.7 oz. 50 6.00 3.00 150.00 _9.8 oz. 12 20.00 10.00 120.00 _Liter 12 36.00 18.00 216.00 _Conditioner*1.0 oz. 100 6.00 3.00 300.00 _8.3 oz. 12 20.00 10.00 120.00 _Liter 12 36.00 18.00 216.00 _Minoxidil Tropical Solution, USP hair regrowth treatment 2% for Women*2.0 oz. 12 30.00 15.00 180.00 _Minoxidil Tropical Solution, USP hair regrowth treatment 5% for Men*2.0 oz. 12 30.00 15.00 180.00 _Retaliate Instant Thickening Kit* 4 70.00 35.00 140.00 _MAXIMIZEDense FX Instant Thickening Treatment*4.2 oz. 12 45.00 22.50 270.00 _1.0 oz. 50 15.00 7.50 375.00 _Texture Effect hair and scalp refresher*3.4 oz. 12 18.00 9.00 108.00 _

PRICE LISTPRODUCT CASE RETAIL SALON CASE ORDER QTY PRICE PRICE PRICE QTY

HAIRCARE SHAMPOOS (+)All Soft, Body Full, Clear Moisture, Color Extend, Extreme, Real Control, Smooth Lock10.1 oz.** 12 15.00 7.50 90.00 _Liters** 12 25.50 12.75 153.00 _Gallon 4 N.A. 26.50 106.00 _

CONDITIONERS (+)All Soft, Body Full, Clear Moisture, Color Extend, Extreme, Real Control, Smooth Lock8.5 oz.** 12 16.00 8.00 96.00 _Liter** 12 30.50 15.25 183.00 _Gallon 4 N.A. 41.50 166.00 _

SAMPLING SHAMPOO (+)All Soft, Body Full, Color Extend, Extreme, Real Control1.7 oz.** 50 5.00 2.50 125.00 _

CONDITIONERS (+)All Soft, Body Full, Color Extend, Extreme, Real Control1 oz.** 100 5.00 2.50 250.00 _

HAIRCARE DUO PACKETTES (BAGS OF 18)All Soft, Color Extend, Real Control0.7 oz. 14 N.A. 10.00 140.00 _

TREATMENTS All Soft Heavy Cream softening rinse-out mask1 oz.** 100 5.00 2.50 250.00 _8.5 oz.** 12 17.00 8.50 102.00 _All Soft Argan-6 multi-care oil3 oz. 12 30.00 15.00 180.00 _All Soft Supple Touch softening cream-spray5 oz.** 12 17.00 8.50 102.00 _Body Full Instant Bodifier volumizing foam5 oz.** 12 17.00 8.50 102.00 _Body Full Volume Amplifier thickening lift spray5 oz.** 12 17.00 8.50 102.00 _Clear Moisture Instant Polishing Prep leave-in cutting and detangling lotion 4.2 oz. 12 13.50 6.75 81.00 _Color Extend Rich Recovery protective treatment8.5 oz.** 12 17.00 8.50 102.00 _Extreme Anti-Snap leave-in treatment1.7 oz.** 50 5.00 2.50 125.00 _8.5 oz. 12 17.50 8.75 105.00 _Extreme CAT Treatment protein reconstructing treatment5 oz.** 12 17.00 8.50 102.00 _Extreme Strength Builder8.5 oz.** 12 17.00 8.50 102.00 _Extreme Strength Builder Plus8.5 oz. 12 17.00 8.50 102.00 _Real Control Intense Renewal super moisturizing mask1 oz.** 100 5.00 2.50 250.00 _8.5 oz.** 12 17.00 8.50 102.00 _Real Control Crema Care daily nourishing styling treatment8.5 oz.** 12 17.00 8.50 102.00 _Smooth Lock Butter Silk intensive rinse-out treatment8.5 oz.** 12 17.00 8.50 102.00 _Smooth Lock Heat Glide protective smoother5 oz.** 12 17.00 8.50 102.00 _Smooth Lock Stay Sleek leave-in cream5 oz.** 12 17.00 8.50 102.00 _Smooth Lock Step 1 Smooth Activator3 x 2 oz. 12 N.A. 14.85 178.20 _Smooth Lock Step 2 Smooth Sealer8.5 oz. 12 N.A. 12.00 144.00 _Pre ArtLiter 12 N.A. 25.00 300.00 _

BLONDE IDOL Blonde Idol Shampoo*1.7 oz. 50 6.00 3.00 150.00 _10.1 oz. 12 18.00 9.00 108.00 _Liter 12 30.00 15.00 180.00 _Blonde Idol Custom-Tone Conditioner/Violet*6.6 oz. 12 32.00 16.00 192.00 _Blonde Idol Custom-Tone Conditioner/Gold*6.6 oz. 12 32.00 16.00 192.00 _Blonde Idol Mask*1 oz. 100 6.00 3.00 300.00 _8.5 oz. 12 20.00 10.00 120.00 _Blonde Idol BBB Spray*1 oz. 80 10.00 5.00 400.00 _5 oz. 12 19.00 9.50 114.00 _

FREE STYLIST STATION REWARDS?LAST MONTH TO QUALIFY FOR QUARTER 3!

BE PART OF THE STYLIST STATION PROGRAM· Get back up to 20% of your styling spending in FREE products for the stylist station· Receive exclusive Redken-branded Facebook content for FREE—we'll post directly to your salon's Facebook page

See how these salons took their Facebook page to the next level with Redken’s Facebook Content Creator!

HAVE YOU GOTTEN YOUR

Spend a minimum of $500 in July, August and September to qualify!

PRODUCT CASE RETAIL SALON CASE ORDER QTY PRICE PRICE PRICE QTY

HAIRSPRAYS (CONTINUED)Quick Dry 18 instant finishing hairspray2 oz. 24 6.00 3.00 72.00 _11 oz. 12 17.00 8.50 102.00 _Forceful 23 super strength hairspray2.1 oz. 24 6.00 3.00 72.00 _11 oz. 12 17.00 8.50 102.00 _Control Addict 28 extra high-hold hairspray2.1 oz. 24 8.50 4.25 102.00 _11 oz. 12 20.00 10.00 120.00 _

FLEXMove Ability 05 lightweight defining cream-paste0.68 oz. 120 6.00 3.00 360.00 _1.7 oz. 12 19.00 9.50 114.00 _Mess Around 10 disrupting cream-paste0.68 oz. 120 6.00 3.00 360.00 _1.7 oz. 12 19.00 9.50 114.00 _Shape Factor 22 sculpting cream-paste0.68 oz. 120 6.00 3.00 360.00 _1.7 oz. 12 19.00 9.50 114.00 _

BLOW DRYPillow Proof Blow Dry express primer1 oz. 80 10.00 5.00 400.00 _5.7 oz. 12 22.00 11.00 132.00 _Pillow Proof Blow Dry two day extender1.2 oz. 24 8.50 4.25 102.00 _3.4 oz. 12 18.00 9.00 108.00 _

REDKEN FOR MEN HAIRCAREClean Brew extra cleansing shampoo8.5 oz. 12 12.50 6.25 75.00 _Liter 12 22.50 11.25 135.50 _Clean Spice 2-in-1 conditioning shampoo10 oz. 6 12.50 6.25 37.50 _Liter 12 22.50 11.25 135.00 _Mint Clean invigorating shampoo10 oz. 6 12.00 6.00 36.00 _Liter 12 21.50 10.75 129.00 _Cool Finish invigorating conditioner10 oz. 6 12.50 6.25 37.50 _Full Impact bodifying shampoo10 oz. 6 12.00 6.00 36.00 _Go Clean daily care shampoo10 oz. 6 12.00 6.00 36.00 _Liter 12 20.50 10.25 123.50 _Finish Up daily weightless conditioner10 oz. 6 12.50 6.25 37.50 _Liter 12 22.50 11.25 135.00 _

STYLINGHigh Up spiking cream wax3.4 oz. 24 15.00 7.50 180.00 _Stand Tough extreme gel5 oz. 12 13.00 6.50 78.00 _Grip Tight holding gel5 oz. 12 13.00 6.50 78.00 _Dishevel fiber cream3.4 oz. 12 17.00 8.50 102.00 _Get Groomed finishing cream5 oz. 12 13.00 6.50 78.00 _Work Hard molding paste3.4 oz. 12 15.00 7.50 90.00 _Outplay texture putty3.4 oz. 24 15.00 7.50 180.00 _Maneuver working wax3.4 oz. 24 15.00 7.50 180.00 _Polish Up pomade3.4 oz. 24 15.00 7.50 180.00 _Firm Grasp Texturizing clay3.4 oz. 24 19.00 9.50 228.00 _

SKIN/BODY CARECleanse acid balanced cleansing bar5.3 oz. 36 10.00 5.00 180.00 _

HAIRCOLORColor Camo2 oz. 36 N.A. 4.50 162.00 _Pro-oxide Cream Developer 10vLiter 6 N.A. 6.25 37.50 _

PROFESSIONAL TOOLS Steam Infusion Professional Iron(includes two filters) 1 N.A. 295.00 N.A. _Steam Infusion Retail Iron(does not require filter) 1 200.00 160.00 160.00 _Steam Infusion Filters 1 N.A. 20.00 N.A. _

PRODUCT CASE RETAIL SALON CASE ORDER QTY PRICE PRICE PRICE QTY

TEXTURE Acid WavesCreative Curl 24 N.A. 6.00 144.00 _Creative Curl Fine Limp 24 N.A. 6.00 144.00 _Inner Secret 24 N.A. 6.00 144.00 _Alkaline WavesVector Plus 24 N.A. 5.00 120.00 _Vector Plus Extra Body 24 N.A. 5.00 120.00 _

SALON GEAR COLOR GEARSalon BasicsTint Bowl N.A. N.A. 5.00 N.A. _Chromatics Tint Bowl N.A. N.A. 5.00 N.A. _Wide Brush/Long Bristles N.A. N.A. 3.00 N.A. _Wide Brush/Short Bristles N.A. N.A. 3.00 N.A. _Narrow Brush/Long Bristles N.A. N.A. 3.00 N.A. _Narrow Brush/Short Bristles N.A. N.A. 3.00 N.A. _Chromatics Double Row Tint Brush N.A. N.A. 3.00 N.A. _Chromatics Double Row Wide Tint Brush* N.A. N.A. 3.00 N.A. _Applicator Bottle N.A. N.A. 3.50 N.A _Measuring Cup N.A. N.A. 2.50 N.A. _Organizer Tray Cream N.A. N.A. 20.00 N.A. _ (Regular–holds 42) Organizer Tray Cream (Mini–holds 21) N.A. N.A. 15.00 N.A. _Organizer Tray Liquid (Regular–holds 36) N.A. N.A. 20.00 N.A. _Tube Key N.A. N.A. 2.50 N.A. _

SpecialtyDetailing Freehand Brush N.A. N.A. 5.00 N.A. _ (Angled Brush) Detailing Etching Wand N.A. N.A. 5.00 N.A. _ (Mascara Wand) Technique Board N.A. N.A. 15.00 N.A. _Spray Water Bottle N.A. N.A. 6.00 N.A. _Mini-Spatula N.A. N.A. 5.00 N.A. _Mini-Whisk N.A. N.A. 5.00 N.A. _Clips (set of 8) N.A. N.A. 7.00 N.A. _Magnetic Clip Wristband N.A. N.A. 20.00 N.A. _Blonde Icing Scoop N.A. N.A. 5.00 N.A. _ApparelRedken Favorite Cape N.A. N.A. 25.00 N.A. _DuraSilk™ All Purpose Cape N.A. N.A. 25.00 N.A. _Chromatics Cape N.A. N.A. 25.00 N.A. _DuraSilk™ All Purpose Apron N.A. N.A. 25.00 N.A. _Chromatics Apron N.A. N.A. 25.00 N.A. _DuraSilk™ Client Wrap N.A. N.A. 30.00 N.A. _Swatches & MoreShades EQ Gloss Swatch Book N.A. N.A. 30.00 N.A. _Shades EQ Cream & Cover Plus Swatch Book N.A. N.A. 30.00 N.A. _Color Fusion/Cover Fusion Swatch Book N.A. N.A. 50.00 N.A. _Color Gels Swatch Book N.A. N.A. 30.00 N.A. _Chromatics Swatch Book N.A. N.A. 50.00 N.A. _Color Camo Swatch Box N.A. N.A. 14.00 N.A. _Swatch Cards N.A. N.A. N.A. N.A. _Shade Charts N.A. N.A. N.A. N.A. _Shade Stickers N.A. N.A. N.A. N.A. _

HAIRCARE/STYLING GEARRedken Chemistry N.A. N.A. 2.25 N.A. _Shot ShakerPumpsLiter (White) N.A. N.A. 2.25 N.A. _Gallon (White) N.A. N.A. 4.25 N.A. _

All retail prices are suggested only. * new product ** new price *** only offered in stores + not all sizes available for every productN.A. = Not Applicable.

PRODUCT CASE RETAIL SALON CASE ORDER QTY PRICE PRICE PRICE QTY

REDKEN CHEMISTRY All Soft Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Clear Moisture Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Color Extend Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Extreme Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Real Control Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Smooth Lock Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Shot Phix 3.5 pHix pHase sealer8.5 oz. 12 N.A. 9.00 108.00 _Shot Phix 5.5 pHix pHase sealer8.5 oz. 12 N.A. 9.00 108.00 _

STYLING SMOOTHVelvet Gelatine 07 cushioning blow-dry gel3.4 oz. 12 18.00 9.00 108.00 _Align 12 protective smoothing lotion1 oz. 100 6.00 3.00 300.00 _5 oz 12 18.00 9.00 108.00 _

SHINEOutshine 01 anti-frizz polishing milk1 oz. 100 6.00 3.00 300.00 _3.4 oz. 12 19.00 9.50 114.00 _Shine Flash 02 glistening mist4.4 oz. 12 18.00 9.00 108.00 _

VOLUMIZEThickening Lotion 06 all-over body builder5 oz. 12 17.00 8.50 102.00 _1/2 Liter 12 N.A. 12.50 150.00 _Full Frame 07 all-over volumizing mousse2.2 oz. 24 6.00 3.00 72.00 _8.5 oz. 12 17.00 8.50 102.00 _Aerate 08 all-over bodifying cream-mousse2.3 oz. 12 17.00 8.50 102.00 _Guts 10 volume spray foam2 oz. 24 6.00 3.00 72.00 _10.58 oz. 12 17.00 8.50 102.00 _

TEXTURIZEWater Wax 03 shine defining pomade1.7 oz. 12 19.00 9.50 114.00 _Powder Grip 03 mattifying hair powder0.245 oz. 24 15.00 7.50 180.00 _Rewind 06 pliable styling paste.75 oz. 120 6.00 3.00 360.00 _5 oz. 12 19.00 9.50 114.00 _Fashion Waves 07 texturizing sea spray*1.7 oz. 72 6.00 3.00 216.00 _8.5 oz. 12 19.00 9.50 114.00 _Rough Paste 12 working material.75 oz. 120 6.00 3.00 360.00 _2.5 oz. 12 19.00 9.50 114.00 _Hardwear 16 super-strong sculpting gel8.5 oz. 6 16.00 8.00 48.00 _

HEAT STYLINGSatinwear 02 prepping blow-dry lotion1 oz. 100 6.00 3.00 300.00 _5.4 oz. 12 19.00 9.50 114.00 _Duo Shield 07 color protecting gel cream5 oz. 12 19.00 9.50 114.00 _Iron Shape 11 finishing thermal spray1.7 oz. 72 6.00 3.00 216.00 _8.5 oz. 12 16.00 8.00 86.00 _Hot Sets 22 thermal setting mist5 oz. 12 16.00 8.00 96.00 _1/2 Liter 12 N.A. 13.00 156.00 _

HAIRSPRAYSWindblown 05 dry finishing spray*2 oz. 24 10.00 5.00 120.00 _6.7 oz. 12 22.00 11.00 132.00 _Wax Blast 10 high impact finishing spray-wax2 oz. 24 8.50 4.25 102.00 _4.4 oz. 12 18.00 9.00 108.00 _Fashion Work 12 versatile hairspray2.1 oz. 24 6.00 3.00 72.00 _11 oz. 12 17.00 8.50 102.00 _Quick Tease 15 backcombing finishing spray1.3 oz. 24 8.50 4.25 102.00 _5.3 oz. 12 18.00 9.00 108.00 _

PRODUCT CASE RETAIL SALON CASE ORDER QTY PRICE PRICE PRICE QTY

HAIRCOLOR Shades EQ Gloss Equalizing Conditioning Color & Color Kickers2 oz. 36 N.A. 4.95 178.20 _Shades EQ Cream Equalizing Conditioning Color2.1 oz. 36 N.A. 5.40 194.40 _Shades EQ Cover Plus Brightening Conditioning Color Cream2.1 oz. 36 N.A. 5.40 194.40 _Shades EQ Crystal Clear16 oz. 12 N.A. 21.00 252.00 _Liter 6 N.A. 31.00 186.00 _Color Fusion Advanced Performance Color Cream& Hi-Fusion & Clear2.1 oz. 36 N.A. 6.50 234.00 _Cover Fusion Low Ammonia 100% Coverage Color Cream2.1 oz. 36 N.A. 6.50 234.00 _Color Gels Permanent Conditioning Haircolor & Fashion Gels**2 oz. 36 N.A. 5.50 198.00 _Chromatics Prismatic Permanent Color**2 oz. 36 N.A. 7.50 270.00 _Chromatics Beyond Cover Age-Defying Permanent Color**2 oz. 36 N.A. 7.50 270.00 _Chromatics Remixed*2 oz. 36 N.A. 7.50 270.00 _

HAIRCOLOR COLLECTION KITSShades EQ GlossSalon Intro Kit 1 N.A. 198.00 N.A. _Stylist Trial Kit 4 N.A. 59.40 237 .60 _Shades EQ Cream/Cover PlusSalon Intro Kit 1 N.A. 216.00 N.A. _Stylist Trial Kit 4 N.A. 64.80 259.20 _Color Fusion Salon Intro Kit 1 N.A. 325.00 N.A. _Stylist Trial Kit 4 N.A. 78.00 312.00 _Color Gels Salon Intro Kit 1 N.A. 220.00 N.A. _Stylist Trial Kit 4 N.A. 66.00 264.00 _Chromatics Salon Intro Kit 1 N.A. 375.00 N.A. _Stylist Trial Kit 4 N.A. 90.00 360.00 _

DEVELOPERSColor Gels Developer 10v, 20v, 30v, 40vLiter 6 N.A. 6.25 37.50 _Pro-oxide Cream Developer 10v, 20v, 30v, 40v16 oz. (20v only) 12 N.A. 3.60 43.20 _Liter 6 N.A. 6.25 37.50 _Shades EQ Processing SolutionLiter 6 N.A. 6.25 37.50 _Chromatics Oil in Cream Developer 10v, 20v, 30v 945 ml 6 N.A. 10.00 60.00 _

LIGHTENERSBlonde Icing Conditioning Cream Developer 20v, 30v, 40vLiter 6 N.A. 10.00 60.00 _Blonde Icing Power Lift Conditioning Cream Lightener — Ammonia***17.6 oz. 6 N.A. 28.50 171.00 _Blonde Icing Conditioning Cream Lightener — Ammonia-Free17.6 oz. 6 N.A. 28.50 171.00 _Blonde Dimensions Dust-Free Conditioning Lightener17.6 oz. 12 N.A. 12.00 144.00 _32 oz. 6 N.A. 30.00 180.00 _Lift 5/15 Highlifting Cream1 oz. 72 N.A. 3.80 273.60 _Lift 5/15 Highlifting Booster21.1 oz. 12 N.A. 21.00 252.00 _Up To 7 De-Dusted Lightener17.6 oz. 12 N.A. 18.00 216.00 _32 oz. 6 N.A. 30.00 180.00 _Flash Lift Lightening Powder17.6 oz. 12 N.A. 16.50 198.00 _32 oz. 6 N.A. 27.50 165.00 _

OTHER HAIRCOLOR PRODUCTSColor Thickener4 oz. 12 N.A. 7.95 95.40 _Color Stain Remover80 pads 12 N.A. 6.50 78.00 _

SEPTEMBER 2014 \ Promotions 11

PUREOLOGY EXCLUSIVE PRICE L IST

SEPTEMBER 2014/Promotions

Product Case Qty.

Retail* Price

SalonPrice

Salon Case Price

HYDRATEHydrate Shampoo1.7 oz.8.5 oz.33.8 oz.64.0 oz.Hydrate Condition1.7 oz.8.5 oz.33.8 oz.64.0 oz.Hydrate Light Condition1.7 oz.8.5 oz.33.8 oz.Hydrate Hydra Whip5.2 oz.Hydrate Hydra Cure5.2 oz.Hydrate Shine Max4.2 oz.

241266

241266

24126

12

12

12

$7.50$27.00$62.00$75.00

$7.50$29.00$64.00$85.00

$7.50$29.00$64.00

$50.00

$50.00

$26.00

$3.75$13.50$31.00$37.50

$3.75$14.50$32.00$42.50

$3.75$14.50$32.00

$25.00

$25.00

$13.00

$90.00$162.00$186.00$225.00

$90.00$174.00$192.00$255.00

$90.00$174.00$192.00

$300.00

$300.00

$156.00

PURE VOLUMEPure Volume Shampoo1.7 oz.8.5 oz.33.8 oz.64.0 oz.Pure Volume Extra Care Shampoo1.7 oz.8.5 oz.33.8 oz.Pure Volume Condition1.7 oz.8.5 oz.33.8 oz.64.0 oz.Pure Volume Blow Dry Amplifier1.0 oz.8.5 oz.Pure Volume Instant Levitation Mist1.0 oz.4.9 oz.

241266

24126

241266

2412

7512

$7.50$27.00$62.00$75.00

$7.50$27.00$62.00

$7.50$29.00$64.00$85.00

$7.00$22.00

$9.00$26.00

$3.75$13.50$31.00$37.50

$3.75$13.50$31.00

$3.75$14.50$32.00$42.50

$3.50$11.00

$4.50$13.00

$90.00$162.00$186.00$225.00

$90.00$162.00$186.00

$90.00$174.00$192.00$255.00

$84.00$132.00

$337.50$156.00

SUPER SMOOTHSuper Smooth Shampoo1.7 oz.8.5 oz.33.8 oz.Super Smooth Condition1.7 oz.8.5 oz.33.8 oz.Super Smooth Relaxing Hair Masque5.2 oz.Super Smooth Relaxing Serum5 oz.Super Smooth Smoothing Cream6.8 oz.

24126

24126

12

12

12

$7.50$27.00$62.00

$7.50$29.00$64.00

$50.00

$24.00

$24.00

$3.75$13.50$31.00

$3.75$14.50$32.00

$25.00

$12.00

$12.00

$90.00$162.00$186.00

$90.00$174.00$192.00

$300.00

$144.00

$144.00

REVIVING REDReviving Red Shamp’oil1.7 oz. 8.5 oz. 33.8 oz.Reviving Red Reflective Condition1.7 oz. 8.5 oz. 33.8 oz. Reviving Red Illuminating Caring Oil4.2 oz. 1.0 oz.Reviving Red Red Reflect Enhancer Set of 4 .34 oz. tubesReviving Red Copper Reflect Enhancer Set of 4 .34 oz. tubes

24126

24126

1280

12

12

$7.50

$29.00$64.00

$7.50$29.00$64.00

$32.00$10.00

$40.00

$40.00

$3.75$14.50$32.00

$3.75$14.50$32.00

$16.00$5.00

$20.00

$20.00

$90.00$174.00$192.00

$90.00$174.00$192.00

$192.00$375.00

$240.00

$240.00

Product Case Qty.

Retail* Price

SalonPrice

Salon Case Price

COLOUR STYLISTColour Stylist Silk Bodifier2.2 oz.8.4 oz.Colour Stylist Nourishing Nectar5.1 oz.Colour Stylist Anti Split Blow Dry6.5 oz.Colour Stylist Cuticle Polisher3.4 oz.Colour Stylist Illuminating Curl5.1 oz.Colour Stylist Anti Breakage Twist2.5 oz.Colour Stylist Root Lift2.0 oz.10 oz.Colour Stylist Strengthening Control2.1 oz11.0 oz.Colour Stylist Supreme Control2.1 oz.11.0 oz.Colour Stylist Control Twist Wax1.0 oz.3.4 oz.Colour Stylist Lustrous Volumizer5.2 oz.Colour Stylist Density Definer Wax1.7 oz.Colour Stylist Piecing Sculpt Wax3.4 oz.

2412

12

12

12

12

12

2412

2412

2412

8012

12

12

24

$9.00$26.00

$28.00

$30.00

$28.00

$26.00

$26.00

$9.00$24.00

$9.00$26.00

$9.00$26.00

$9.00$26.00

$24.00

$24.00

$24.00

$4.50$13.00

$14.00

$15.00

$14.00

$13.00

$13.00

$4.50$12.00

$4.50$13.00

$4.50$13.00

$4.50$13.00

$12.00

$12.00

$12.00

$108.00$156.00

$168.00

$180.00

$168.00

$156.00

$156.00

$108.00$144.00

$108.00$156.00

$108.00$156.00

$360.00$156.00

$144.00

$144.00

$288.00

FRESH APPROACHFresh Approach Dry Shampoo4.2 oz.Fresh Approach Dry Condition1.3 oz.4.3 oz.

6

2412

$24.00

$9.00$24.00

$12.00

$4.50$12.00

$72.00

$108.00$144.00

HIGHLIGHT STYLISTHighlight Stylist Gold Definer 1.0 oz.5.1 oz.Highlight Stylist Bodifying Luminator 1.5 oz.5.0 oz.Highlight Stylist Sea-Kissed Texturizer1.0 oz.4.2 oz.

4812

2412

8012

$11.00$28.00

$11.00$28.00

$11.00$28.00

$5.50$14.00

$5.50$14.00

$5.50$14.00

$264.00$168.00

$132.00$168.00

$440.00$168.00

ACCESSORIES & MERCHANDISINGPureology Cutting CapePureology ApronPureology Purple Client CapeAcrylic BlockAcrylic Permanent Shelf Talkers (set of 4)Pureology Reusable Large BagPureology Reusable Small BagPureology BowlPureology BrushPureology SpoonPureology CombColour Stylist Combs SetPureology Liter PumpPureology BannerPureology Table Top DisplayPureology Client BagsPureology Paper Shelf TalkersPureology Prescription Tear Pad

111111111112111111

N/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A

$21.50$21.50$20.00$20.00$12.00$2.50$1.50$6.00$6.00$6.00$6.00$8.00$2.00

$30.00$20.00$1.00$3.00$5.00

N/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A

Product Case Qty.

Retail* Price

SalonPrice

Salon Case Price

STRENGTH CUREStrength Cure Shampoo1.7 oz.8.5 oz.33.8 oz.Strength Cure Condition1.7 oz.8.5 oz.33.8 oz.Strength Cure Split End Salve0.5 oz.1.7 oz.Strength Cure Fabulous Lengths1.0 oz.3.4 oz.Strength Cure Masque5.2 oz.

24126

24126

4812

8012

12

$7.50$27.00$62.00

$7.50$29.00$64.00

$10.00$28.00

$10.00$28.00

$50.00

$3.75$13.50$31.00

$3.75$14.50$32.00

$5.00$14.00

$5.00$14.00

$25.00

$90.00$162.00$186.00

$90.00$174.00$192.00

$240.00$168.00

$400.00$168.00

$300.00

PERFECT 4 PLATINUMPerfect 4 Platinum Shampoo1.7 oz.8.5 oz.33.8 oz.Perfect 4 Platinum Condition1.7 oz.8.5 oz.33.8 oz.Perfect 4 Platinum Reconstruct Repair Masque6.8 oz.Perfect 4 Platinum Miracle Filler Treatment0.5 oz.4.9 oz.

24126

24126

12

4812

$7.50$27.00$62.00

$7.50$29.00$64.00

$35.00

$5.00$26.00

$3.75$13.50$31.00

$3.75$14.50$32.00

$17.50

$2.50$13.00

$90.00$162.00$186.00

$90.00$174.00$192.00

$210.00

$120.00$156.00

NANO WORKSNano Works Shampoo1.7 oz.8.5 oz.33.8 oz. (w/pump) Nano Works Condition1.7 oz.8.5 oz.33.8 oz. (w/pump)

24126

24126

$15.00$54.00$124.00

$15.00$58.00$128.00

$7.50$27.00$62.00

$7.50$29.00$64.00

$180.00$324.00$372.00

$180.00$348.00$384.00

PRECIOUS OILPrecious Oil Shamp’oil1.7 oz.8.5 oz33.8 oz.Precious Oil Condition1.7 oz.8.5 oz33.8 oz.Precious Oil Softening Hair Masque5.2 oz.Precious Oil Versatile Caring Oil1.0 oz.4.2 oz.

24126

24126

12

7512

$7.50$29.00$64.00

$7.50$29.00$64.00

$50.00

$12.00$40.00

$3.75$14.50$32.00

$3.75$14.50$32.00

$25.00

$6.00$20.00

$90.00$174.00$192.00

$90.00$174.00$192.00

$300.00

$450.00$240.00

PURIFYPurify Shampoo 8.5 oz.33.8 oz.

126

$27.00$62.00

$13.50$31.00

$162.00$186.00

COLOR FANATICColour Fanatic 1.0 oz.6.7 oz.13.5 oz.

801212

$6.00$24.00$36.00

$3.00$12.00$18.00

$240.00$144.00$216.00

*Source: Consumer & Market Intelligence Study, “TNS, Women & the Salon — US report 2013”

WE’RE SO SURE OUR BACKBAR WILL DRIVE YOUR SALES

WE’RE GIVING IT AWAY!PUREREWARDS

WHY USE PUREOLOGY HAIRC ARE AT THE BACKBAR?BECAUSE YOUR RETAIL SALES WILL INCREASE AS A RESULT: Clients are 90% more likely to buy a product after trying it first*

BECAUSE A BETTER EXPERIENCE AT THE BACKBAR MEANS MORE LOYAL CLIENTS: 88% of clients say their favorite moment in the salon is at the shampoo bowl—and 70% of them won’t come back if it’s a bad experience!*

GET 20% OF YOUR PURCHASES BACK IN FREE BACKBAR THROUGH

THE PUREOLOGY BACKBAR REWARDS PROGRAM

To start earning FREE BACKBAR or for more information, visit pureologysalon.com or speak to your Pureology Sales Representative

To qualify, you must:

Purchase at least $500 per quarter

Purchase at least 7 Pureology haircare systems per quarter

1. 2.

SEP

TEM

BER

201

4 /

Pro

mot

ions

Our best-selling multi-benefit spray for colour-treated hair gets “dressed in pink” to support breast cancer awareness!

PURCHASE 1 Limited Edition Colour Fanatic 6.7 oz.

SALON PRICE

$10.00$12.00 salon value ($2.00/16% savings)

SALON PRICE

$28.00$ 41.00 salon value ($13.00/32% savings)

CLIENT PRICE

$20.00$24.00 client value ($4.00/16% savings)

CLIENT PRICE

$56.00$82.00 client value ($26.00/32% savings)

PURCHASE1 Pure Volume Breast Cancer Awareness Kit

Kit includes:1 Pure Volume Extra Care Shampoo 8.5 oz.1 Pure Volume Condition 8.5 oz.1 Pure Volume Instant Levitation Mist 4.9 oz.

limited edition

SHOW YOUR SUPPORT FOR BREAST C ANCER AWARENESSLIMITED EDIT ION COLOUR FANATIC

PURE VOLUME OFFER

COLOUR FANATIC OFFER

PUREOLOGY SUPPORTS CITY OF HOPE

LIFT UP OTHERS WITH HOPE FOR A CURE

PURE VOLUME ®

FOR FINE COLOUR-TREATED HAIR

Pure Volume removes volume-inhibiting buildup to provide magnificent body and extraordinary colour protection.

Exclusive AntiFadeComplex®

ZeroSulfate® shampoos

100% Vegan

S IGNATURE AROMATHERAPY FRAGRANCE

City of Hope: Research—Treatment—Cures Join Pureology in the fight against breast cancer. In conjunction with this promotion, Pureology has made a one-time donation of $10,000 to City of Hope to support breast cancer research, treatment and education.

All

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ts r

eser

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U12

1690

0 6/

14

PUREOLOGYEXCLUSIVE

SEPTEMBER 2014 • PROMOTIONS

PURE VOLUME BREAST CANCER AWARENESS KITS

LIMITED EDITION COLOUR FANATIC

SHARING HOPEFOR A CUREFOR BREAST C ANCER