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6032
2 21
/06/
2010
14:
49:0
6 1
Fro
nt
PREPSC MY K
PREPSC MY K
PREPSC MY K
PREPSC MY K
PREPSC MY K
PREPSC MY K
CELEBRATING SALES ACTIVITY ACROSS OUR BRANDSis
su
e 8, Ju
Ne
2010
“Congratulations to all of our aw
ard winners!”
word
SP
RE
AD
TH
E
“overwhelm
ed – shocked, but delighted” – dave kent surprised to win the stw
award
“performance”
an award-w
inning
AW
AR
DS
Our co
nference really was O
Ne
FiN
e D
AY
for R
ob
bie W
iliams
fan Dave K
ent, who
was
crow
ned w
inner of o
ur coveted
s
pread
the Wo
rd aw
ard.
Dave, G
eneral Manager of our
New
castle Washington P
remier
Inn Co-located
site, will soon
be enjoying three Lazy D
ays in M
arbella as p
art of his prize.
“There are so many good
things hap
pening throughout
WH
R up
and d
own the country
and I really w
as very surprised
to w
in this award
,” said D
ave. “I w
as overwhelm
ed – shocked
, b
ut delighted
.”D
uring the trip w
ith our other aw
ard w
inners, Dave (w
ho also
gets a £1,000 prize) w
ill be
hoping to Let M
e Entertain You
in a karaoke bar or tw
o on the costa. (Let’s hop
e there’s no K
araoke Overkill.)
“I’m lo
oking
forw
ard to
singing
my favo
urite Ro
bb
ie track, R
ock DJ, having
a beer, and
netw
orking
with all the o
ther w
inners,” he said.
Dave certainly d
eserves a break
– just take a look at his headline
achievements:
H
is site is 14 per cent up
on last year, w
ith mid
week sales up
nine p
er cent and w
eekends
up 11 p
er cent.
Sales are u
p £
19
0,0
00
on
b
ud
get an
d th
e WIN
Card
is All G
reen.
B
rand aud
it scores stand at
89 per cent, guest recom
mend
at 61.1 p
er cent, and lab
our turnover at 25 p
er cent. The site has no criticals or non-criticals.
incen
tive
In add
ition to this, our STW
w
inner moved
more than 15
accounts from com
petitors
as part of the C
o-lo Going 4
Gold
incentive, signed up
three B
usiness Accounts and
won the
G4G
incentive twice in his area.
With so m
uch activity, it’s hard
to single out Dave’s secrets for
success. Am
ong his great wins
this year has been the S
ales Fest w
eek (he United
with Joe
Crosb
y, GM
of Leeds C
ity Centre
PI, on this) and
devising the
Internal Managem
ent Account
systems rolled
out to the region for D
GM
s to educate their team
s on the im
portance of ‘sales
through service’.H
is Multi-S
ite Manager, A
ndi
Teasdale, said
: “Dave is relentless.
He is d
etermined
never to give up
and to keep
finding new
and
creative ways to keep
spread
ing the w
ord, not just at his site b
ut in his region.”
And
with so m
uch hard w
ork p
aying off, no wond
er Dave has
No R
egrets. See inSide for all the w
innerS ofthe aw
ardS
“to
Som
e of
our
Sta
rS”
givi
ng o
ut a
war
dS
B
usin
ess
of th
e Ye
arTh
e Tr
eacl
e M
ine
Tabl
e Ta
ble
and
Eas
tbou
rne
Pre
mie
r In
nM
assi
ve c
ongr
atul
atio
ns to
the
who
le te
am –
a tr
uly
exce
ptio
nal
busi
ness
. The
team
just
can
’t he
lp th
emse
lves
– th
ey li
ve
the
prom
ise
daily
acr
oss
ever
y pa
rt o
f the
ir bu
sine
ss. T
hey
are
obse
ssed
abo
ut g
ivin
g th
eir
gues
ts a
goo
d ni
ght’s
sle
ep a
nd
grea
t-va
lue
food
and
drin
k –
with
a
smile
. The
y’ve
ach
ieve
d an
A
LL G
REE
N W
INC
ard,
sal
es in
+1
0% g
row
th, p
rofit
at 1
20%
an
d re
cord
-bre
akin
g G
uest
R
ecom
men
d sc
ores
.
H
otel
of t
he Y
ear
Pre
mie
r In
n Lo
ndon
Sou
thw
ark
The
team
is k
now
n fo
r run
ning
th
is h
otel
as
thou
gh it
wer
e its
ow
n sm
all f
amily
bus
ines
s.
Kee
ping
our
val
ues
aliv
e ev
ery
day,
they
’ve
grow
n pr
ofit b
y 15
% in
a y
ear w
hen
thei
r sa
les
drop
ped
YO
Y, a
chie
ved
outs
tand
ing
gues
t mea
sure
s
and
snat
ched
two
gold
Bra
nd
Aud
its w
ith Y
TD a
t 91%
.
R
esta
uran
t of t
he Y
ear
Kin
g W
illia
m IV
Bre
wer
s Fa
yre
This
site
has
just
see
n its
se
cond
con
secu
tive
year
of
100%
ALL
GR
EEN
WIN
Car
d.
It is
a ro
le m
odel
bus
ines
s an
d a
cred
it to
the
Bre
wer
s Fa
yre
bran
d. W
ith th
e im
mac
ulat
ely
land
scap
ed g
arde
ns, t
he s
potle
ss
envi
ronm
ent a
nd te
am m
embe
rs
who
are
pro
ud to
pul
l on
thei
r sh
irt e
very
day
, the
gue
sts
love
it
and
the
site
ach
ieve
d sa
les
grow
th la
st y
ear o
f 19%
.
Te
am
Mem
ber
of
the
Year
Am
y D
ougl
as fr
om
Bor
der
Gat
e Ta
ble
Tabl
e an
d P
rem
ier
Inn
Car
lisle
Am
y re
ally
doe
s m
ake
drea
ms
com
e tr
ue –
sh
e ca
me
in e
arly
on
Chr
istm
as m
orni
ng (h
er d
ay
off!)
to le
ave
two
pres
ents
, plu
s re
fresh
men
ts fo
r San
ta a
nd
his
rein
deer
, all
beca
use
she
was
det
erm
ined
that
two
smal
l ch
ildre
n an
d th
eir p
aren
ts w
ho
had
chec
ked
in o
n C
hris
tmas
Ev
e as
they
wer
e un
able
to re
ach
thei
r des
tinat
ion
wou
ldn’
t hav
e th
eir C
hris
tmas
ruin
ed. I
t’s ju
st
one
exam
ple
of w
hy o
ur g
uest
s lo
ve h
er. W
e do
too!
Run
ners
-up:
L
es D
avis
on, N
ewca
stle
C
entr
al P
I
Bev
erle
y A
rmitt
, Brid
gew
ater
A
rms
Tabl
e Ta
ble
and
Shr
ewsb
ury
PI
L
isi S
ener
chia
, Lon
don
C
ount
y H
all P
I
Alla
n Jo
nes,
Bol
ton
Ree
bok
Sta
dium
PI
G
uest
Obs
essi
onC
raig
Whi
te, G
ener
al M
anag
er,
Trea
cle
Min
e Ta
ble
Tabl
e an
d E
astb
ourn
e P
oleg
ate
PI
An
ALL
GR
EEN
WIN
Car
d an
d th
e hi
ghes
t RP
I gue
st m
easu
res
acro
ss
WH
R –
an
incr
edib
le a
chie
vem
ent.
Run
ners
-up:
A
ncho
r Inn
Bre
wer
s Fa
yre
an
d S
kipt
on N
orth
PI
T
he D
rove
Bre
wer
s Fa
yre
an
d G
lasg
ow E
ast K
ilbrid
e (P
eel P
ark)
PI
N
ew B
usin
ess
of
the
Year
Lond
on V
icto
ria
Pre
mie
r In
nD
eliv
ered
an
ALL
GR
EEN
W
INC
ard,
reco
rd-b
reak
ing
Bra
nd
Aud
it sc
ore
of m
ore
than
90%
, hi
ghes
t Gue
st R
ecom
men
datio
n in
thei
r reg
ion
(70%
), 98
%
of re
view
ers
on T
rip A
dvis
or
reco
mm
endi
ng th
e ho
tel,
20%
of
the
team
on
appr
entic
eshi
p sc
hem
es, t
hree
silv
er S
hoot
S
tars
, tw
o br
onze
and
one
Ste
el.
Run
ners
-up:
L
inen
Hou
se T
able
Tab
le
and
Lisb
urn
PI
H
ull C
ity C
entr
e P
I
Bre
ntw
ood
PI
M
axim
ise
Yo
ur T
alen
tP
aul B
anks
, Gen
eral
Man
ager
of
the
Rus
ty C
utte
r B
eefe
ater
an
d H
avan
t P
IP
aul’s
a p
ione
er a
t max
imis
ing
tale
nt h
avin
g tu
rned
the
site
fro
m a
17%
WIN
Car
d to
10
0% A
LL G
REE
N th
anks
to
a re
lent
less
driv
e an
d be
lief i
n ta
lent
, pro
ving
the
pow
er o
f in
vest
ing
in y
our p
eopl
e.
Run
ners
-up:
S
teve
Ada
ms,
Bro
adla
nd V
iew
B
rew
ers
Fayr
e an
d N
orw
ich
Cen
tral
Sou
th P
I
Dav
ina
Spi
ndle
r, G
atw
ick
Airp
ort C
entr
al P
I
Sar
ah F
rost
, Lon
don
Ta
lent
Pill
ar
R
ecep
tion
Team
of
the
Year
Vict
oria
Par
k B
rew
ers
Fa
yre
and
Ebb
w V
ale
PI
Two
cons
ecut
ive
ALL
GR
EEN
W
INC
ards
, hig
hest
Gue
st
Rec
omm
enda
tion
scor
es in
thei
r br
and
and
third
hig
hest
in P
I.
Run
ners
-up:
B
irmin
gham
Gre
at B
arr P
I
Che
ster
City
Cen
tre
PI
L
eice
ster
Sou
th O
adby
PI
B
reak
fast
Tea
m
of th
e Ye
arP
I Lon
don
Put
ney
B
ridg
e –
Ben
Kyn
och
Pro
fess
iona
l and
resi
lient
, thi
s gr
eat t
eam
bou
nced
bac
k fro
m
the
trag
ic d
eath
of a
you
ng
gues
t. Th
ey s
erve
d m
ore
than
65
,000
bre
akfa
sts
last
yea
r w
ithou
t a s
ingl
e co
mpl
aint
.
Run
ners
-up:
B
elfa
st C
ity C
entr
e W
arin
g
Str
eet P
I
Red
Lio
n B
eefe
ater
and
B
lack
pool
Bis
pham
PI
C
ross
way
s B
rew
ers
Fayr
e
and
Cae
rphi
lly C
ross
way
s P
I
Fr
ont o
f Hou
se T
eam
of
the
Year
Lisk
eard
Tav
ern
Tabl
e Ta
ble
and
Lisk
eard
PI
Att
itude
and
beh
avio
urs
are
wha
t mak
e th
is te
am s
o sp
ecia
l – re
mem
berin
g gu
ests
’ na
mes
, lik
es, d
islik
es, s
peci
al
occa
sion
s…. T
hey
achi
eved
so
man
y bo
okin
gs th
roug
h FI
T FO
R C
HR
ISTM
AS
they
nee
ded
a m
arqu
ee to
sea
t an
addi
tiona
l 60
gue
sts!
Run
ners
-up:
K
ing
Will
iam
IV
Thank you for all your fantastic story submissions! W
e’re really keen to hear from Team
Mem
bers for the next issue. Please send us your hints, tips, success stories and photos using the subm
ission form on the intranet (find it in ‘Com
munications Centre’) or em
ail spreadtheword@
whitbread.com
SP
RE
AD
TH
E word
is written and
desig
ned by H
eadlines C
orp
orate C
om
municatio
ns, Med
ina House, Silbury B
oulevard, M
ilton Keynes MK9
2A
E • ww
w.corp
news.co.uk • em
ail: info@corp
news.co.uk
“driving SaleS”Super achievem
ent for
guest-obsessed tami w
ins going for gold mini
Lead recep
tionist Tam
i Perree-
Jones is taking
to the ro
ads o
f C
ornw
all in style after beco
ming
o
ur latest G4G
MiN
i winner.
An am
azed Tam
i was p
resented
with the sup
er shiny runaround at
our conference. It’s in recognition of the incred
ible achievem
ent of land
ing 14 Business A
ccounts w
orth more than £350,000 this
year. She’s also b
een credited
with
transforming her w
ay of working,
comp
letely emb
racing our Sp
read
the Word
philosop
hy and help
ing her site, Liskeard
Tavern and
Prem
ier Inn, to a recession-busting
54 per cent sales grow
th.S
he said: “It w
as a total shock to find
out I’d w
on a MIN
I – it’s still
sinking in. My friend
s and fam
ily are very jealous!
“I think it’s shown w
hat’s p
ossible, even if you w
ork in one of the sm
aller sites. I have to say I could
n’t have done it w
ithout the rest of the team
– everyone got involved
and w
e had fun getting
the business in.”
great results
G
uest-obsessed
Tami has genuine
kindness and
desire to look after
her customers. S
he’s achieved
great results by b
eing herself, having conversations w
ith guests at every op
portunity and
then follow
ing up those essential
sales leads.
It was
Tami’s first
G4G
training session that p
ut her on the road
to success. Shortly after this,
she landed
her first BA
with B
races B
akery, worth m
ore than £70,000 a year. B
ut there was m
ore, much
more, to com
e, including:
U
niflare, secured after a
conversation with a regular
guest, and w
orth £24,000 year.
Topline E
lectronics, a mega w
in through Tam
i’s understand
ing of guests’ need
s and w
orth a w
hopp
ing £180,000 a year.
WestW
ard R
ecovery, up
to
£12,000 a year
and secured
after a w
alk ro
und the lo
cal b
usiness park to
pro
mo
te the restaurant, three site visits, a sho
wro
und and
many p
hone
calls – a great exam
ple o
f p
ersistence paying
off!
Liskeard G
eneral Manager M
att K
enley said: “I am
over the moon
for Tami. S
he has worked
very hard
and is a very d
eserving winner.
She is so p
assionate about d
riving b
usiness that the least we could
d
o was to m
ake sure she drives
it in style!”
FA
ST F
AC
TS
L
iskeard is a sm
all town
in C
ornw
all with
a
pop
ulation
of just 8
,00
0 an
d on
e busin
ess
park –
makin
g Tam
i’s achievem
ent all th
e
more rem
arkable.
M
att was relieved
that T
ami w
on –
if she’d
not w
on th
e MIN
I he said
he
was goin
g to buy h
er one h
imself!
T
ami becom
es our F
OU
RT
H
G4G
MIN
I win
ner.
Sh
e goes out every w
eek
to prom
ote her site to
local busin
esses.
WIN
NE
Rtam
i
perree-joneS
winS
a mini
“to
Som
e of
our
Sta
rS”
B
rew
ers
Fayr
e
Tre
acle
Min
e Ta
ble
Tabl
e an
d Ea
stbo
urne
Pol
egat
e P
I
The
Pac
ket S
team
er B
eefe
ater
L
iver
pool
Nor
th P
I
s
kills
for
Life
Fion
a W
ilkin
, Tay
barn
s
Sou
th S
hiel
dsW
ith h
er fa
ntas
tic a
ttitu
de, h
uge
com
mitm
ent a
nd s
uper
b br
and
know
ledg
e, in
the
wor
ds o
f her
ge
nera
l man
ager
: “Fi
ona
has
blos
som
ed li
ke a
bea
utifu
l flow
er
in th
e la
st 1
2 m
onth
s.”
Run
ners
-up:
K
ristia
n S
mith
, Pac
ket S
team
er
Bee
feat
er a
nd L
iver
pool
Nor
th P
I
Suz
ie T
aylo
r, R
eadi
ng C
entr
al P
I
Ane
ta S
wie
cka,
Lon
don
Kin
gs
Cro
ss P
I
H
ouse
keep
ing
Team
of
the
Year
She
ffiel
d S
t M
ary’
s G
ate
Sin
ce o
peni
ng 1
8 m
onth
s ag
o,
St M
ary’
s G
ate
has
cons
iste
ntly
de
liver
ed ro
oms
that
are
sim
ply
outs
tand
ing.
Roo
m a
tten
dant
s kn
ow e
very
inch
of t
heir
room
s an
d ou
r gue
sts
bene
fit. O
ne s
aid:
“Th
e ke
y re
ason
our
peo
ple
like
stay
ing
here
is th
e co
nsis
tent
ly g
reat
room
st
anda
rds
the
hote
l del
iver
s.”
Run
ners
-up:
M
erse
y Fa
rm T
able
Tab
le a
nd
Man
ches
ter S
ale
Sou
th P
I
The
Com
bine
d D
ubai
PI t
eam
s
s
uppo
rt T
eam
M
embe
r of
the
Year
San
dra
Kel
ly, S
kills
and
A
ppre
ntic
eshi
p M
anag
erTh
e gu
idin
g ha
nd in
two
maj
or
trai
ning
str
ateg
ies
and
prog
ram
mes
th
at h
ave
real
ly b
enefi
ted
the
who
le
busi
ness
, San
dra
has
also
nav
igat
ed
us th
roug
h a
criti
cal O
FSTE
D
insp
ectio
n, w
owin
g th
e in
spec
tors
w
ith h
er o
wn
com
mitm
ent a
nd
dept
h of
kno
wle
dge.
s
hoot
ing
sta
r of
the
Year
Apr
il E
ames
, new
GM
of
The
Plo
ugh,
Dov
erO
ne o
f the
bes
t exa
mpl
es o
f so
meo
ne w
orki
ng re
ally
wel
l to
driv
e th
eir o
wn
deve
lopm
ent.
Apr
il’s
an
insp
iratio
n to
oth
ers
and
her t
eam
is
hap
py a
nd fo
cuse
d.
Run
ners
-up:
A
ndre
w D
unca
n, H
oldi
ng G
M
at P
oole
Nor
th P
I
E
mm
a B
row
bras
ka,
Dilk
e A
rms
Tabl
e Ta
ble
R
udy
Sou
bra,
Hea
thro
w
Airp
ort (
M4
J4) P
I
O
utst
andi
ng C
ontr
ibut
ion
Shw
etan
k S
ingh
, PI I
ndia
’s
Bra
nd O
pera
tions
Dire
ctor
He
owns
the
bran
d an
d IS
the
pu
rple
pol
ice!
A g
reat
guy
and
a
Spr
ead
the
Wor
d dy
nam
o tr
uly
embr
acin
g th
e P
I eth
os.
Ker
ry P
aine
, Oak
woo
d Ta
ble
Ta
ble
and
Glo
uces
ter
Nor
th P
IK
erry
took
ove
r thi
s pr
oble
m s
ite
a ye
ar a
go a
nd h
as c
hang
ed
its fo
rtun
es. S
ales
hav
e go
ne
thro
ugh
the
roof
and
Gue
st
Rec
omm
enda
tions
hav
e ju
mpe
d 20
%. S
he’s
got
an
abso
lute
bel
ief
and
ruth
less
focu
s on
mak
ing
the
right
dec
isio
ns fo
r the
bus
ines
s
and
her t
eam
.
e
very
Pen
ny C
ount
sN
uno
Sac
ram
ento
, Gen
eral
M
anag
er L
ondo
n C
ount
y H
all
Even
whe
n N
uno’
s aw
ay o
n ho
liday
– o
r, m
ore
likel
y, s
uppo
rtin
g hi
s pe
ers
– hi
s bu
sine
ss is
und
er
cont
rol.
Dem
onst
ratin
g gr
eat c
larit
y of
vis
ion
and
lead
ersh
ip, h
e’s
taki
ng th
is c
halle
nge
to th
e br
oade
r bu
sine
ss, s
uppo
rtin
g D
ynam
ic P
rice
Dev
elop
men
t and
the
Dev
elop
men
t of
Fin
anci
al R
epor
ting
in S
olus
.
Run
ner-
up:
F
ran
Keo
gh, S
tock
port
Cen
tral
PI
G
ood
Toge
ther
Gre
en
Cha
mpi
onR
ick
Ros
e-C
oulth
ard,
P
rest
on N
orth
PI
Pas
sion
ate
abou
t the
bus
ines
s w
ith
a qu
iet i
nflue
nce
on c
olle
ague
s,
Ric
k’s
been
insp
iratio
nal i
n br
ingi
ng
our E
nerg
y an
d En
viro
nmen
t too
l-kit
to li
fe. I
t’s th
anks
to h
im th
at, i
n a
prev
ious
role
, his
team
redu
ced
thei
r ca
rbon
foot
prin
t by
an a
maz
ing
18
% –
that
’s m
ore
than
290
tonn
es
of C
O2 i
n th
ree
mon
ths.
Run
ners
-up:
M
icha
el O
liver
, Tay
barn
s C
oven
try
K
iero
n G
oldi
ng, B
right
on C
ity
Cen
tre
PI
O
pera
tor
of
the
Year
Loui
se M
iddl
emas
sA
fter r
eally
cha
lleng
ing
hers
elf o
ver t
he la
st tw
o ye
ars,
Lou
ise
has
finis
hed
to
p of
the
WIN
Car
d le
ague
with
in h
er O
ps C
o w
ith
93%
, ow
ns th
e pe
ople
ag
enda
in h
er re
gion
, bra
nd a
nd
thro
ugho
ut W
HR
, cha
mpi
oned
the
Your
Say
pro
cess
and
muc
h m
ore!
N
o Li
mits
Aw
ard
Am
anda
Bra
dy a
nd h
er t
eam
of
Reg
iona
l HR
Man
ager
sP
layi
ng a
mas
sive
role
in m
akin
g ou
r tal
ent m
atrix
live
thro
ugho
ut
the
busi
ness
, driv
ing
man
agem
ent
prom
otio
ns a
nd c
ross
-bra
nd ta
lent
m
oves
, cre
atin
g be
spok
e le
ader
ship
an
d de
velo
pmen
t wor
ksho
ps fo
r all
our r
egio
nal o
pera
tions
man
ager
s.
G
ood
Toge
ther
Fu
ndra
isin
g C
ham
pion
Hea
th H
otel
Tab
le T
able
Run
ners
-up:
E
lstr
ee P
rem
ier I
nn
Kai
Hep
wor
th
K
itche
n Te
am o
f the
Yea
rW
inw
ick
Qua
y Ta
ble
Tabl
e
and
War
ring
ton
(M62
, J9)
PI
Gre
at fo
od p
rese
nted
to p
erfe
ctio
n ev
ery
time
– it’
s no
won
der t
heir
gues
ts k
eep
com
ing
back
! Thi
s
team
wor
ks in
tand
em w
ith fr
ont
of h
ouse
and
a m
eal o
nly
leav
es
the
kitc
hen
whe
n th
ey k
now
it w
ill
delig
ht th
eir d
iner
s.
Run
ners
-up:
The
Pem
bert
on B
eefe
ater
an
d Ll
anel
li C
entr
al
East
PI
C
ambr
idge
(A14
, J3
2) P
I
The
Old
Bric
kwor
ks
Bre
wer
s Fa
yre
and
Leed
s B
radf
ord
S
outh
PI
T
ayba
rns
New
cast
le
Met
ro C
entr
e