6 Major Media 6 Major Media QuestionsQuestions

YesterdayYesterday

ObjectivesObjectives

Understand the validity of analysisUnderstand the validity of analysis

Learn the 6 major media questionsLearn the 6 major media questions

Created media question postersCreated media question posters

Today’s ObjectivesToday’s Objectives

Review the 6 major media questionsReview the 6 major media questions

Practice analytical “moves” and media Practice analytical “moves” and media questions with some examplesquestions with some examples

Your TaskYour Task

Get back into the poster groups you were in Get back into the poster groups you were in yesterdayyesterday

Explain your poster’s graphic and its meaning Explain your poster’s graphic and its meaning & place poster on the wall.& place poster on the wall.

Six Media Analysis Six Media Analysis Questions Questions

What is the story?What is the story?

What techniques are used?What techniques are used?

Who is telling the story? Why?Who is telling the story? Why?

Who is the audience?Who is the audience?

Is the story fair, accurate, and Is the story fair, accurate, and complete?complete?

What will I do with the story?What will I do with the story?

MessageMessage

MediaMedia

SourceSource

DemographicsDemographics

PerspectivePerspective

ApplicationApplication

Practice withPractice withExamplesExamples

Let’s practice w/ a print ad…Let’s practice w/ a print ad…

• • What is the What is the story?story?

messagemessage• • Is the story fair, Is the story fair,

accurate, and accurate, and complete?complete?

perspectiveperspective

Let’s practice w/ Let’s practice w/ television…television…

• • Who is the Who is the audience?audience?

demographicsdemographics

The SimpsonsThe Simpsons

QuickTime™ and aYUV420 codec decompressor

are needed to see this picture.

Let’s practice w/ music…Let’s practice w/ music…

• Who is telling the story? Who is telling the story? Why?Why?

sourcesource

from from “Love and Peace or “Love and Peace or Else”Else”

(Lyrics by Bono of U2)(Lyrics by Bono of U2)from the CD, from the CD, How to Dismantle How to Dismantle

an Atomic Bomb an Atomic Bomb (2004)(2004)

Lay downLay downLay your sweet lovely on the Lay your sweet lovely on the groundgroundLay your love on the trackLay your love on the trackWe're gonna break the We're gonna break the monster's backmonster's backYes we are...Yes we are...Lay down your treasureLay down your treasureLay it down now brotherLay it down now brotherYou don't have timeYou don't have timeFor a jealous loverFor a jealous lover

As you enter this lifeAs you enter this lifeI pray you departI pray you departWith a wrinkled faceWith a wrinkled faceAnd a brand new heartAnd a brand new heart

I don't know if I can take itI don't know if I can take itI'm I'm notnot easy on my knees easy on my knees

We needWe needLove and peaceLove and peaceLove and peaceLove and peace

Baby don't fightBaby don't fightWe can talk this thing throughWe can talk this thing throughWith me, me and youWith me, me and youI'll call on your phoneI'll call on your phoneThe TV is still onThe TV is still onBut the sound is turned downBut the sound is turned downAnd the troops on the groundAnd the troops on the groundAre about to dig inAre about to dig in

And I wonder where is the love?And I wonder where is the love?Where is the love?Where is the love?Love and peaceLove and peaceWhere is the love?Where is the love?Where is the love?Where is the love?Where is the love?Where is the love?

Love and Peace or ElseLove and Peace or Else

Here's my heart I'll let you Here's my heart I'll let you break itbreak it

I need some release, release, I need some release, release, releaserelease

We needWe needLove and peaceLove and peaceLove and peaceLove and peace

Lay downLay downLay down your gunsLay down your gunsAll your daughters of ZionAll your daughters of ZionAll your Abraham sonsAll your Abraham sonsI don't know if I can make itI don't know if I can make itI'm not easy on my knees I'm not easy on my knees Here's my heart I'll let you Here's my heart I'll let you break itbreak itI need some release, release, I need some release, release, releaserelease

Let’s practice w/Let’s practice w/a TV commercial…a TV commercial…

• What will I do with the What will I do with the story?story?

applicationapplication

Let’s practice w/ Let’s practice w/ another ad…another ad…

• • What techniques What techniques are used?are used?

mediamedia

QuickTime™ and aTIFF (Uncompressed) decompressorare needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressorare needed to see this picture.

Your Turn!Your Turn!

So, if media says so much, what do So, if media says so much, what do your media consumption choices say your media consumption choices say about you?about you?

Share your clip/adShare your clip/ad

Answer at least 2 of the 6 media Answer at least 2 of the 6 media questionsquestions

Share with us a little info about Share with us a little info about yourselfyourself

TomorrowTomorrowBring in a 30-60 second clip of a song or movie that you Bring in a 30-60 second clip of a song or movie that you enjoyenjoy

Write a 1-page, typed, double-spaced paper that Write a 1-page, typed, double-spaced paper that

describes the item by answering at least 2 of the 6 describes the item by answering at least 2 of the 6 major media questions and...major media questions and...

highlights a couple things about yourself (musical highlights a couple things about yourself (musical interests, hobbies, etc.)interests, hobbies, etc.)

This will be collected tomorrow. Start off well. No This will be collected tomorrow. Start off well. No complaints about computer issues, etc. If you can’t complaints about computer issues, etc. If you can’t print it out, get someone else to or email it.print it out, get someone else to or email it.

Be prepared to share this item with the class in a small Be prepared to share this item with the class in a small 1-2 minute presentation1-2 minute presentation