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5 SEP- 11 SEP,2010

NEWS TIME

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PepsiCo to set up low-cost foods unit

y The new entity To be called foods value business

y Creating its own low-cost foods business and increasing

manufacturing capacities across its plants

y Would focus on low-cost fortified snacks like biscuits or

snacks priced at Rs 2-3 a pack, which PepsiCo would

target at rural consumers

y To combat Balajis growing share in Gujarat, Frito-Lay is

aggressively upping its capacity in the state.

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Britannia to invest Rs 100 cr in 2 new

plants

y Britannia Industries (BIL) will invest around Rs 100 crore

to set up a plant each in Bihar and Orissa to scale up

production to cater to the growing market

y Britannia, with a 31% market share, is lagging behindParle Industries, which has gained clear volume

leadership in the Rs 10,000-crore Indian biscuit market in

recent times

y

It had launched brands like Pure Magic and Chocs Decoras competition to chocolates by leveraging festival giftpacks, creating a value for the brand

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COCA-COLA launches VIS to woo

people to CWG

y Coca-Cola India, the official beverage partner of the Commonwealth

Games, launched its new Visual Identity System (VIS) and logo for the

October 3-14 Delhi extravaganza.

y Conceptualised on the platform of "Go Dilli, Let Sports Win", the new

VIS encourages people to participate and support the XIXCommonwealth Games and ensure the triumph of sports and

sportsman spirit over all else.

y Coca-Cola has been associated with mega sporting events in its

efforts to promote healthy, active living and promoting social

cohesiveness.

y The Visual Identity system has been developed for Coca-Cola India by

'Iconologic', a brand design firm in the USA.

y The new visual identity has been inspired by the Chakra in

Commonwealth Games Logo, the cultural symbol of celebration -

'Ambi or Paisley' and the architecture of Lotus temple in Delhi.

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HC gives relief to Godrej, bars soap brand

"Gandhi No 1

y The Bombay High Court has restrained Gandhi Soaps and Detergents

Industries from manufacturing and selling their toilet soap brand

"Gandhi No 1" as it bears a striking resemblance to rival soap brand

"Godrej No 1".

y Gandhi Soaps and Detergents Industries has brought in similar product

with identical get up and colour scheme so as to cash on the reputation

of the established mark of Godrej Consumer Products Ltd

y The court issued notice to Himachal Pradesh-based Gandhi Soaps

and Detergents Industries to show cause as to why the reliefs claimed

in the notice of motion moved by Godrej should not be granted.

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Scouting for more global acquisitions:

Maricoy Marico Industries is looking at buying out more companies

and brands in the Asian and African regions as part of its

expansion plan

y Marico has made three global acquisitions

y In January, the company bought Malaysian personal care

brand Code 10 from FMCG giant Colgate-Palmolive for an

undisclosed sum.

y It had also bought South African over-the-counter healthcare brand 'Ingwe' last month.

y Marico acquired Singapore-based personal care firm

Derma RX in May, and will launch the brand in India by

October

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Reckitt sues 'copycat' Bharti, Wal-Mart JV

Reckitt Benckiser India, the maker of Dettol antiseptic

soap and Cherry Blossom shoe polish, has served a

legal notice to Bharti Walmart demanding that the

cash-and-carry joint company withdraw its Great

Value toilet cleaner, as it infringes upon the bottledesign and cap of Reckitts Harpic brand, the

domestic market leader in this category

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6 Indian brands in top 10 whiskies; 3

in largest 10 brands

y Officer's Choice Whisky, the single brand from the Kishore Chhabria-

headed Allied Blenders and Distillers (ABD), is now the tenth-largest

selling spirit brand in the world, with sales crossing 12 million cases

y The other two Indian brands already in the list are Bagpiper and

McDowell No.1, the flagship brands of Vijay Mallya-led United Spirits

Ltd (USL)

y Johnnie Walker is ranked eighth with 14.5 million cases, McDowell

No.1 with 13.5 million cases and Officer's Choice with 12 million cases

occupy the ninth and tenth slot, respectively. Leading the list of world's

largest ten brands is the 63 million-case Jinro from South Korea

y The millionaire brand list is dominated by India with six whisky brands

figuring in the list of world's top 10Bagpiper, McDowell No.1, Officer's

Choice, Original Choice, Royal Stag and Old Tavern. Johnnie Walker,

Jack Daniel's, Ballentine's and Jim Beam are the other brands in the

list.