Upload
benjamin-rollins
View
229
Download
4
Tags:
Embed Size (px)
Citation preview
5 Year Plan
a better shave than foams
and gels!
Timing & Process Is Everything!
By a show of hands How many of us shave?Family members that shave?Have friends that shave?Associates that shave?
We All DO!
The HistoryAt the end of the Industrial Age.
Dr. Lemuel C. Leeper A Pharmaceutical
biochemist had a vision…
to bring joy to shaving.
Formula Attributes
• Enhances Skin
• 24/7 Protection
• Treats shaving Woes
• Help retain youthful appearance
• Environmentally Friendly
Company Bio
Easy Shave Company incorporated, state
of New Jersey on December 20th, 2005,
by inventor
James Sanford, President
GOALS
Test market to new consumer generation Identify audience Record response to 4 shaving formulas
Determine packaging requirements
Determine market re-entry points
Results Reduce offering to 2 formulas New Package Design, 2 oz tube to meet consumer needs a) Travel Friendly
(Homeland Security & TSA)
Rebranding & Expansion
Assets:a) IT property formula, b) easy shave® brand name legacy
c) Multiple UPC Numbers
Initially, target to African Americans and Military Personnel to combat shaving problems.
Resulting in a product that 90% of shavers need.
easy shave® base formula has multiple applications.
Well ahead of its time, this smart formula now finds its intended audience among today’s information Age, with its waterless, mobile application.
Target PopulationTeens 14 – 18
Puberty age Begins 50 year shaving process
Young Adults 19 – 28 Generation X – College bound
Entering Workforce Adults 29 – UP
$5 Million Offering50/50 Split
10% Equity $2.5 Million 4% debt on $2.5 Million
For Every Dollar Invested
½ is Allocated
USE OF PROCEEDS
GROW SHAREHOLDERS VALUE AND ROI
Influence Product Demand
Competitive Pricing
Wholesale Avg. Size MFSP Avg.
$3.09 2 oz/60 mil $4.49
Improve sales force
Sales Projections2013 2014 2015 2016 2017 Totals
%
Gross Revenue $1,545,000 $ 2,400,000 $ 3,250,000 $6,800,000 $12,250,000 $26,245,000 # Units Sold 500000 750000 1000000 2000000 3500000 7,750,000
COGS $ 840,000 $1,312,500 $1,820,000
$3,800,000 $6,860,000 $14,632,500 56%Gross Profit $705,000 $1,087,500 $1,430,000 $3,000,000 $5,390,000
$11,612,500 44%
Selling Expense $154,500 $ 240,000 $ 243,750 $ 448,800 $ 612,500 $ 1,699,550 6%
G&A $231,750 $ 360,000 $ 487,500 $1,020,000 $1,837,500 $ 3,936,750 15%Total Operating Expenses $386,250 $ 600,000 $ 731,250 $1,468,800 $2,450,000 $ 5,636,300 21%
NOI $318,750 $ 487,500 $ 698,750 $1,531,200 $2,940,000 $ 5,976,200 23%
Note:
Cost per unit $1.68 $1.75 $1.82 $1.90 $1.96 Sale Price Average per unit $3.09 $3.20 $3.25 $3.40 $3.50 Customer Penetration 50000 75000 100000 200000 350000
Production PlanOur Own Manufacturing Facility, which includesEquipment, Production, Warehousing, Shipping.
Presently, Production isOutsourced
Marketing Strategy
Reach them where they Live, Work, Play
Drive consumers to Retail and Online Partners
DUANE reade
Retail Partners• Walgreens
Online Partner FBA Program
FBA Program
FBA PROGRAM
Warehouse
Pick, Pack, Ship
Customer Service
Marketing ElementsSmart Tools:
- QR Codes- Viral Media Application- Mobile - Popular Radio/Magazines- Website- Street Teams/Events- Heavy Publicity
Street Teams
Posters|Banners|Coupon Sampling
fresh shave, enhance skin features, that look they want to touch, make sure your easy shave® Your Glad You did!
easy shave® a better shave than foams or gels! Redeemable at Walgreens for 10% off !
a
embrands ProductThank You
JOIN US