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VacationStorebuilder.com | 877-303-8540
Essential Elements
of a Successful
Vacation Rental Website
Just The Facts, Ma’am:
111 million US adults
will book travel on the web in 2012eMarketer, April 2012
Just The Facts, Ma’am:
111 million US adults
will book travel on the web in 2012eMarketer, April 2012
62% will book direct
on supplier’s websiteeMarketer, April 2012
These 5 essential elements
will ensure your website
is successful in
capturing those bookings.
Essential Element #1Optimized Design & Navigation
Focus on User
ExperienceConsider these features:
• Reservation Phone #
Top Left Placement
• Easy to Locate
Navigation & Menus
• Captivating Photos
• Integrated Search
• Keep These Features
Above the Fold
SHOULD: Keep scrolling to minimum!
Essential Element #2Integrated Content Management
You Should Be Able To Add or Change Anything On
Your Website:
� Designed for Vacation Rental Management
� Web Based
� Edit Text
� Add/Remove Pages
� Change Navigation
� Media Library & Tools
� Add Widgets
Essential Element #3Integrated Marketing Toolkit
Drive Traffic, Generate More Bookings!
Optimize Your Website for Organic Search Results:
� Search Engine Optimization (organic results)
� Optimize Tags, Titles, Descriptions, Keywords,
Links for EVERY Page on Your Website
Essential Element #3Integrated Marketing Toolkit
Drive Traffic, Generate More Bookings!
eMail Marketing & Communications:
� Integrate Sign Up & Opt In Features
Throughout Website
� eMail Past Guests and Past Leads Often
� Set eMail Triggers Based On:� Travel Dates
� Special Events
� Seasonality
� Special Offersubckr
Essential Element #3Integrated Marketing Toolkit
Drive Traffic, Generate More Bookings!
Leverage Social Media Marketing:
� Post | Share | Tag | Link | Badge on these social
channels
� YouTube
� Flickr
Essential Element #3Integrated Marketing Toolkit
Drive Traffic, Generate More Bookings!
Search Engine Marketing:
� Search Engine Optimization (organic results)
� Tags, Titles, Descriptions, Keywords
� Pay Per Click Advertising (sponsored or paid results)
� Google, Bing, Facebook
� Enter text here
eMail Marketing & Communications:
� Sign Up & Opt In Feature
� eMail Campaign Platform
� Database Import, Export, Maintenance
� Reporting and Analytics
� YouTube
� Flickr
Social Media Marketing:
� Post | Share | Tag | Link | Badge
� YouTube
� Flickr
Reporting and Analytics:
� Google Analytics
� How or where visitors found you
� How long visitors stay
� What visitors looked at
� Where and when visitors left
Reporting and Analytics:
� Google Analytics is free and should be monitored
closely to understand:
� How or where visitors found you
� How long visitors stay
� What visitors looked at
� Where and when visitors left
Essential Element #3Integrated Marketing Toolkit
Drive Traffic, Generate More Bookings!
Essential Element #4Search & Discovery
Search Leads to Bookings!
Include Filters In Your
Website Search Functionality:• Amenities
• Locations
• Neighborhoods
• Price Range
• Complex
Essential Element #5Integrated Booking Engine
SHOULD:
Reside on
your website!
No new tabs,
windows,
or url’s.
Essential Element #5Integrated Booking Engine
SHOULD: Overview™
Escapia®
V12.NET®
PropertyPlus®
First Resort™
Entech™
Sync or Link
With Your
Property
Management
System
Essential Element #5Integrated Booking Engine
SHOULD:
Carry Info
and Photos
Throughout
Booking
Process
Essential Element #5Integrated Booking Engine
SHOULD:
Take 3 Steps
or Less to
Complete
Booking
1. Calendar
Tool with
Check-in and
Check-out
Form Fields
2. Review
Booking Info
and Guest
Info Form
Fields
Essential Element #5Integrated Booking Engine
SHOULD:
Take 3 Steps
or Less to
Complete
Booking
3. Enter Form
of Payment
and Complete
Booking
Essential Element #5Integrated Booking Engine
SHOULD:
Take 3 Steps
or Less to
Complete
Booking
Wrap Up & Review
� Optimized Design & NavigationKeep branding, navigation, search, compelling pictures above the fold
� Search & DiscoveryMake it easy for the customer to locate and book the right unit
� Integrated Booking EngineIntegrated on your website & url; no pop ups, new tabs or windows!
� Intuitive Content ManagementIt should be easy to manage content on your website
� Integrated Marketing ToolkitIntuitive tools to drive more visitors and generate more bookings!
VacationStorebuilder.comthe industry’s first Software-as-a-Service (SaaS) vacation rental
eCommerce website development and deployment platform
877-303-8540
