4th Quarter Report 2014 Market Within A Market

WHAT IS A MARKET WITHIN A MARKET?

Just as the weather is different from Los Feliz to Santa Monica so is the Real Estate climate. While it

may be cloudy & overcast in Marina del Rey, at the same exact time, it may be warm & sunny in

the Mid Wilshire area. The Real Estate market works the same way. Year-to-year there may be a

significant sales increase in Venice while at the same time there is an alarming drop in sales price

from the Palms – Mar Vista area even though they are literally blocks from one another.

With our vast years of experience, we at Keller Williams have come to notice that like the need for a

sweater by the beach and a T-shirt in the Valley, every market within a market has a very different

climate and therefore requires its own set of statistics for you to truly understand what is going on in

your neighborhood. Although you can easily access the broad national, state, and/or country

trends published by the media, they may not have anything to do with what is occurring in your

own backyard. After all, you wouldn’t watch a weather channel report for Seattle to decide if you

need an umbrella that day would you?

WHY THIS BENEFITS YOU – OUR CLIENT

Our extensive experience & knowledge has led us to notice that markets within

markets may be performing in a different way from one another and from national

averages.

With the current stringent lending situation, having knowledge of the specialized

market trends for the neighborhood you are contemplating is vital for true success in

your transaction.

Don’t be mislead by ideas that are not actual facts.

What is in fact occurring in the markets of those areas may be counterintuitive of

notions or ideas you may have perceived from national averages. Knowledge is

power and knowing all the facts will give you the power to make the most educated

choice.

$2,241,000

$769

54

41

171

98

23.98%

$1,750,000

$990

39

46

174

85

26.44%

-21.9%

28.7%

-27.8%

12.2%

1.8%

-13.4%

10.3%

Median Price ……………………..…….

Average Price per Square Foot ….…

Properties Sold ……………………….

Properties Pending Sale ………………

Properties For Sale …………….……...

Days on Market (Pending Sale) ….…..

Percent Under Contract ………….……








Q4 2013 Q4 2014 % CHANGE

BEL AIR– HOLMBY HILLS SFR

$1,316,000

$590

46

34

84

45

40.48%

$1,324,000

$643

49

34

93

56

36.56%

0.6%

9.0%

6.5%

0.0%

10.7%

24.2%

-9.7%

BEVERLY CENTER – MIRACLE MILE SFR















Q4 2013 Q4 2014 % CHANGE

$745,000

$506

37

24

60

63

40.00%

$605,000

$490

20

23

52

72

44.23%

-18.8%

-3.2%

-45.9%

-4.2%

-13.3%

14.2%

10.6%

BEVERLY CENTER – MIRACLE MILE CONDO















Q4 2013 Q4 2014 % CHANGE

$5,508,588

$1,088

50

41

179

69

22.91%

$3,080,000

$1,156

40

42

150

73

28.00%

-44.1%

6.2%

-20.0%

2.4%

-16.2%

5.7%

22.2%

BEVERLY HILLS SFR















Q4 2013 Q4 2014 % CHANGE

$940,000

$573

25

19

82

86

23.17%

$1,005,000

$629

19

25

87

89

28.74%

6.9%

9.8%

-24.0%

31.6%

6.1%

3.8%

24.0%

BEVERLY HILLS CONDO















Q4 2013 Q4 2014 % CHANGE

$1,915,000

$809

37

35

184

71

19.02%

$2,597,500

$826

42

40

197

104

20.30%

35.6%

2.1%

13.5%

14.3%

7.1%

45.9%

6.7%

BEVERLY HILLS P.O. SFR















Q4 2013 Q4 2014 % CHANGE

$960,000

$552

43

35

104

40

33.65%

$864,500

$585

50

41

91

37

45.05%

-9.9%

6.0%

16.3%

17.1%

-12.5%

-7.1%

33.9%

BEVERLYWOOD SFR















Q4 2013 Q4 2014 % CHANGE

$2,320,000

$838

55

54

164

69

32.93%

$2,420,000

$956

70

67

165

58

40.61%

4.3%

14.1%

27.3%

24.1%

0.6%

-15.7%

23.3%

BRENTWOOD SFR















Q4 2013 Q4 2014 % CHANGE

$680,000

$489

45

36

115

59

31.30%

$775,000

$525

50

55

129

65

42.64%

14.0%

7.4%

11.1%

52.8%

12.2%

11.1%

36.2%

BRENTWOOD CONDO















Q4 2013 Q4 2014 % CHANGE

$595,000

$386

105

111

237

49

46.84%

$649,000

$429

131

136

274

53

49.64%

9.1%

11.1%

24.8%

22.5%

15.6%

8.1%

6.0%

BURBANK SFR















Q4 2013 Q4 2014 % CHANGE

$406,500

$326

28

23

78

45

29.49%

$433,500

$345

50

61

112

66

54.46%

6.6%

5.8%

78.6%

165.2%

43.6%

45.2%

84.7%

BURBANK CONDO















Q4 2013 Q4 2014 % CHANGE

$845,000

$429

17

26

128

99

20.31%

$1,087,750

$449

38

34

162

92

20.99%

28.7%

4.7%

123.5%

30.8%

26.6%

-7.6%

3.3%

CALABASAS SFR















Q4 2013 Q4 2014 % CHANGE

$315,000

$360 3

4

22

136

18.18%

$431,250

$302

16

22

38

86

57.89%

36.9%

-16.1%

433.3%

450.0%

72.7%

-36.6%

218.4%

CALABASAS CONDO















Q4 2013 Q4 2014 % CHANGE

$1,380,000

$626

19

15

30

60

50.00%

$1,675,000

$702

21

24

43

48

55.81%

21.4%

12.1%

10.5%

60.0%

43.3%

-21.4%

11.6%

CHEVIOT HILLS-RANCH PARK SFR















Q4 2013 Q4 2014 % CHANGE

$852,500

$551

40

34

76

50

44.74%

$847,500

$573

54

45

86

43

52.33%

-0.6%

4.0%

35.0%

32.4%

13.2%

-13.2%

17.0%

CULVER CITY SFR















Q4 2013 Q4 2014 % CHANGE

$400,000

$385

33

35

74

50

47.30%

$420,000

$398

58

66

108

43

61.11%

5.0%

3.4%

75.8%

88.6%

45.9%

-14.6%

29.2%

CULVER CITY CONDO















Q4 2013 Q4 2014 % CHANGE

$255,000

$162

21

27

91

63

29.67%

$215,000

$248

13

26

76

67

34.21%

-15.7%

53.1%

-38.1%

-3.7%

-16.5%

6.2%

15.3%

DOWNTOWN SFR















Q4 2013 Q4 2014 % CHANGE

$499,000

$546

73

85

282

68

30.14%

$519,250

$540

104

100

259

63

38.61%

4.1%

-1.1%

42.5%

17.6%

-8.2%

-6.4%

28.1%

DOWNTOWN CONDO















Q4 2013 Q4 2014 % CHANGE

$850,000

$406

52

59

229

78

25.76%

$1,017,150

$450

112

112

287

62

39.02%

19.7%

10.8%

115.4%

89.8%

25.3%

-21.0%

51.5%

ENCINO SFR















Q4 2013 Q4 2014 % CHANGE

$320,000

$226

15

18

72

62

25.00%

$360,000

$269

46

56

114

66

49.12%

12.5%

19.0%

206.7%

211.1%

58.3%

7.2%

96.5%

ENCINO CONDO















Q4 2013 Q4 2014 % CHANGE

$1,300,000

$581

80

64

182

58

35.16%

$1,252,500

$632

76

82

192

57

42.71%

-3.7%

8.8%

-5.0%

28.1%

5.5%

-1.8%

21.5%

HANCOCK PARK-WILSHIRE SFR















Q4 2013 Q4 2014 % CHANGE

$575,000

$421

14

9

34

66

26.47%

$797,500

$504

34

24

64

41

37.50%

38.7%

19.7%

142.9%

166.7%

88.20%

-37.9%

41.7%

HOLLYWOOD SFR















Q4 2013 Q4 2014 % CHANGE

$585,000

$460

29

25

91

78

27.47%

$550,000

$494

26

22

66

77

33.33%

-6.0%

7.4%

-10.3%

-12.0%

-27.5%

-0.6%

21.3%

HOLLYWOOD CONDO















Q4 2013 Q4 2014 % CHANGE

$1,100,000

$508

35

32

101

66

31.68%

$1,155,000

$608

37

32

111

67

28.83%

5.0%

19.7%

5.7%

0.0%

9.9%

2.9%

-9.0%

HOLLYWOOD HILLS EAST SFR















Q4 2013 Q4 2014 % CHANGE

$1,405,000

$615

47

44

134

49

32.84%

$1,325,000

$644

57

58

125

58

46.40%

-5.7%

4.7%

21.3%

31.8%

-6.7%

18.9%

41.3%

LOS FELIZ SFR















Q4 2013 Q4 2014 % CHANGE

$549,500

$429 8

8

11

25

72.73%

$497,500

$545 6

8

17

62

47.06%

-9.5%

27.0%

-25.0%

0.0%

54.5%

146.0%

-35.3%

LOS FELIZ CONDO















Q4 2013 Q4 2014 % CHANGE

$2,498,750

$750

52

40

271

130

14.76%

$2,400,000

$806

45

50

257

147

19.46%

-4.0%

7.5%

-13.5%

25.0%

-5.2%

13.0%

31.8%

MALIBU SFR















Q4 2013 Q4 2014 % CHANGE

$4,400,000

$2,319

11

12

95

215

12.63%

$4,700,000

$2,739 9

11

85

140

12.94%

6.8%

18.1%

-18.2%

-8.3%

-10.5%

-35.1%

2.5%

MALIBU BEACH SFR















Q4 2013 Q4 2014 % CHANGE

$1,750,000

$612

11

7

34

55

20.59%

$932,500

$624

12

9

39

65

23.08%

-46.7%

2.0%

9.1%

28.6%

14.7%

18.3%

12.1%

MARINA DEL REY SFR















Q4 2013 Q4 2014 % CHANGE

$685,500

$514

78

77

235

82

32.77%

$751,000

$546

94

75

180

71

41.67%

9.6%

6.2%

20.5%

-2.6%

-23.4%

-13.2%

27.2%

MARINA DEL REY CONDO















Q4 2013 Q4 2014 % CHANGE

$465,000

$311

72

80

228

61

35.09%

$440,000

$316

103

101

234

57

43.16%

-5.4%

1.6%

43.1%

26.2%

2.6%

-5.8%

23.0%

MID LOS ANGELES SFR















Q4 2013 Q4 2014 % CHANGE

$633,750

$315 8

6

36

37

16.67%

$510,000

$301

10

17

47

59

36.17%

-19.5%

-4.4%

25.0%

183.3%

30.6%

59.9%

117.0%

MID WILSHIRE SFR















Q4 2013 Q4 2014 % CHANGE

$2,490,000

$895

61

54

179

65

30.17%

$2,200,000

$845

55

50

164

58

30.49%

-11.6%

-5.6%

-9.8%

-7.4%

-8.4%

-10.4%

1.1%

PACIFIC PALISADES SFR















Q4 2013 Q4 2014 % CHANGE

$997,500

$598

92

77

137

52

56.20%

$1,175,000

$627

95

81

135

60

60.00%

17.8%

4.8%

3.3%

5.2%

-1.5%

14.7%

6.8%

PALMS – MAR VISTA SFR















Q4 2013 Q4 2014 % CHANGE

$1,817,750

$885

60

43

129

53

33.33%

$2,912,050

$1,021

66

55

125

58

44.00%

20.6%

15.4%

10.0%

27.9%

-3.1%

9.5%

32.0%

SANTA MONICA SFR















Q4 2013 Q4 2014 % CHANGE

$743,500

$661

104

86

192

54

44.79%

$925,000

$914

131

114

236

57

48.31%

24.4%

38.3%

26.0%

32.6%

22.9%

6.7%

7.8%

SANTA MONICA CONDO















Q4 2013 Q4 2014 % CHANGE

$830,000

$412

73

98

292

69

33.56%

$850,000

$451

165

143

357

55

40.06%

2.4%

9.5%

126.0%

45.9%

22.3%

-20.6%

19.4%

SHERMAN OAKS SFR















Q4 2013 Q4 2014 % CHANGE

$410,000

$306

33

43

109

66

39.45%

$425,000

$312

67

72

160

63

45.00%

3.7%

2.0%

103.0%

67.4%

46.8%

-4.9%

14.1%

SHERMAN OAKS CONDO















Q4 2013 Q4 2014 % CHANGE

$826,750

$513

76

63

146

48

43.15%

$745,000

$599

83

76

169

50

44.97%

-9.9%

16.8%

9.2%

20.6%

15.8%

3.3%

4.2%

SILVER LAKE – ECHO PARK SFR















Q4 2013 Q4 2014 % CHANGE

$1,040,500

$470

52

61

202

66

30.20%

$1,115,000

$516

81

64

194

54

32.99%

7.2%

9.8%

55.8%

4.9%

-4.0%

-18.1%

9.2%

STUDIO CITY SFR















Q4 2013 Q4 2014 % CHANGE

$467,500

$347

24

29

84

50

34.52%

$546,000

$372

32

35

101

57

34.65%

16.8%

7.2%

33.3%

20.7%

20.2%

12.6%

0.4%

STUDIO CITY CONDO















Q4 2013 Q4 2014 % CHANGE

$1,465,000

$769

91

83

391

78

21.23%

$1,850,000

$883

103

110

407

76

27.03%

26.3%

14.8%

13.2%

32.5%

4.1%

-2.1%

27.3%

SUNSET STRIP – HOLLYWOOD HILLS WEST SFR















Q4 2013 Q4 2014 % CHANGE

$500,000

$459

25

25

64

58

39.06%

$480,000

$540

20

19

51

67

37.25%

-4.0%

17.6%

-20.0%

-24.0%

-20.3%

16.0%

-4.6%

SUNSET STRIP – HOLLYWOOD HILLS WEST CONDO















Q4 2013 Q4 2014 % CHANGE

$975,000

$514

20

20

85

80

23.53%

$967,000

$509

22

26

75

110

34.67%

-0.8%

-1.0%

10.0%

30.0%

-11.8%

36.8%

47.3%

TOPANGA SFR















Q4 2013 Q4 2014 % CHANGE

$1,350,000

$908

62

55

104

65

52.88%

$1,600,000

$984

55

45

107

62

42.06%

18.5%

8.4%

-11.3%

-18.2%

2.9%

-4.4%

-20.5%

VENICE SFR















Q4 2013 Q4 2014 % CHANGE

$1,012,500

$609

16

9

22

62

40.91%

$917,500

$679 8

11

41

90

26.83%

-9.4%

11.5%

-50.0%

22.2%

86.4%

46.1%

-34.4%

VENICE CONDO















Q4 2013 Q4 2014 % CHANGE

$1,200,000

$680

29

33

85

68

38.82%

$1,199,000

$851

31

34

87

59

39.08%

-0.1%

25.1%

6.9%

3.0%

2.4%

-13.1%

0.7%

WEST HOLLYWOOD SFR















Q4 2013 Q4 2014 % CHANGE

$638,000

$543

92

75

229

67

32.75%

$590,000

$548

85

81

225

58

36.00%

-7.5%

0.9%

-7.6%

8.0%

-1.7%

-13.0%

9.9%

WEST HOLLYWOOD CONDO















Q4 2013 Q4 2014 % CHANGE

$789,500

$561

24

16

37

65

43.24%

$868,000

$643

31

28

63

49

44.44%

9.9%

14.6%

29.2%

75.0%

70.3%

-25.3%

2.8%

WEST LOS ANGELES SFR















Q4 2013 Q4 2014 % CHANGE

$760,000

$472

78

65

101

46

64.36%

$829,500

$539

76

64

117

51

54.70%

9.1%

14.2%

-2.6%

-1.5%

15.8%

9.1%

-15.0%

WESTCHESTER SFR















Q4 2013 Q4 2014 % CHANGE

$419,000

$345 9

8

25

104

32.00%

$399,000

$344 9

9

15

48

60.00%

-4.8%

-0.3%

0.00%

12.5%

-40.0%

-53.5%

87.5%

WESTCHESTER CONDO















Q4 2013 Q4 2014 % CHANGE

$1,450,000

$680

51

46

98

46

46.94%

$1,596,250

$794

36

25

80

49

31.25%

10.1%

16.8%

-29.4%

-45.7%

-18.4%

6.7%

-33.4%

WESTWOOD – CENTURY CITY SFR















Q4 2013 Q4 2014 % CHANGE

$722,500

$663

128

106

425

82

24.94%

$712,500

$610

128

124

400

69

31.00%

-1.4%

-8.0%

0.0%

17.0%

-5.9%

-15.6%

24.3%

WESTWOOD – CENTURY CITY CONDO















Q4 2013 Q4 2014 % CHANGE

$655,000

$307

53

85

284

68

29.93%

$688,800

$325

161

150

456

69

32.89%

5.2%

5.9%

203.8%

76.5%

60.6%

0.9%

9.9%

WOODLAND HILLS SFR















Q4 2013 Q4 2014 % CHANGE

$376,000

$301

20

22

61

52

36.07%

$370,000

$330

35

45

96

66

46.88%

-1.6%

9.6%

75.0%

104.50%

57.4%

26.7%

30.0%

WOODLAND HILLS CONDO















Q4 2013 Q4 2014 % CHANGE

Glossary of Terms

Median Price: A value that separates the upper half of prices from the lower half of prices. It can be interpreted like an average, however the extreme prices (high and low) don’t hold undue. Average Price per Square Foot: The price per each property divided by their respective square footage then averaged across all properties sold in the area for a given time period. Properties Sold: The number of property transactions that closed and transferred ownership. Properties Pending Sale: The number of properties that entered escrow in preparation for sale.

Properties For Sale: The number of properties on the market and seeking buyers. Days on Market (Pending Sale): The number of days that properties currently in escrow were on the market. Absorption Rate: The rate at which the inventory of home for sale are being sold. Percent Under Contract: The ratio of properties to properties sale.

Disclaimer

The Market Within A Market Report is brought to you by Michael Lewis Marketing Suite, a high-end, luxury consulting, brand building, marketing firm located in California and Florida. www.michaellewismarketingsuite.com Information obtained from Broker Metrics and DataQuick. Broker Metrics and DataQuick statistics are subject to change due to individual real estate company reporting disciplines. The information provided herein is from sources we believe to be reliable. While we do not doubt its accuracy, we have not verified it and make no representations, guarantees or warranties about it.

Documents

4th Quarter Report 2014 Market Within A Market