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Sources1. U.S. Interim Projections by Age, Sex, Race and Hispanic Origin. Washington, DC: U.S. Census Bureau; 2004. Available at: http://www.census.gov/ipc/www/usinterimproj. Accessed July 13, 2006.2. Horovitz, Bruce. "Big-spending Baby Boomers Bend the Rules of Marketing - USATODAY.com." Big-spending Baby Boomers Bend the Rules of Marketing - USATODAY.com. N.p., 16 Nov. 2010. Web. 23 Sept. 2013.3. "How to Market to Baby Boomers: 3 Tips." Yahoo Small Business Advisor. N.p., 21 Feb. 2013. Web. 23 Sept. 2013. <http://smallbusiness.yahoo.com/advisor/market-baby-boomers-3-tips-021501562.html>.4. "Marketing to Women Baby Boomers." Marketing to Women. N.p., n.d. Web. 25 Sept. 2013. <http://www.web-design-for-women.com/marketing-to-women-baby-boomers.html>.5. "Marketing to Today's 65-plus Consumers." AdWeek. N.p., 27 July 2009. Web. 23 Sept. 2013. <http://www.adweek.com/news/advertising-branding/marketing-todays-65-plus-consumers-99953>.6. "Recession Turns a Graying Office Grayer." Pew Social Demographic Trends RSS. N.p., 3 Sept. 2009. Web. 23 Sept. 2013. <http://www.pewsocialtrends.org/2009/09/03/recession-turns-a-graying-office-grayer/3/>.7. Medical Never-Never-Land: 10 Reasons Why America Is Not Ready for the Coming Age Boom. Washington, DC: Alliance for Aging Research; 2002.8. Freeman, Karla. "Attract the Baby Boomer Market." Green Industry Pros. N.p., 13 Mar. 2013. Web. 25 Sept. 2013. <http://www.greenindustrypros.com/article/10893841/attract-the-baby-boomer-market?page=2>.
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Infographic created by www.4imprint.com, based on the Marketing to Baby Boomers Blue Paper®. Download Blue Paper at:http://info.4imprint.com/bluepapers/marketing-to-baby-boomers-2/
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Marketing to Baby Boomers
It’s time to start recognizing some important birthdays. Get it right, and your company will be celebrating for years to come.
How to reach them
65 and celebrating !
Marketing snapshot
Baby Boomers are ...
Online
Meet the Baby Boomers
Born between 1946 &1964... or 76 million people
That’s the largest group in history!
The 1st Boomer turned 65!
2011JANUARY 1ST
10,000 Boomers turned 65
every day.
2012IN
Boomers will make up 35% of the U.S.
population.
2015BY
Boomers spent
$2.9 Trillionin 2012
Boomers own more than
3/4 of America’s wealth
Think young60% of
Boomers feel younger than their actual
age.
Think meaningful connections
balanced life
choicesactive
health Help them see how they're
making a difference.
Think the greater good
A Quick Snapshot
Less than 5%
of advertisingtargets Baby Boomers.
8 in 10Baby Boomers
feel advertising they see is targeted to younger consumers.
Firs
t steps on the m
oon
Civil Rights
Vietnam
Wom
en’s Movement
Every year Boomers outspend other generations on
consumer goods by
$400 Billion
25% of Boomers value spending time with
grandchildren.
They’re the biggest buyers of technology and cars.
They account for 80% of all luxury travel spending.
27.4 million people 55+
use social networking
19 million of those
use Facebook®
Spending money Enjoying family
25%U.S.
population
A generation defined by ...