Commercial ImagingChris LyonsWorldwide Director Customer Communications

March 11, 2013

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Kodak Today – Who We Are

We are Commercial Imaging - primarily focused on the commercial, packaging, functional printing solutions and enterprise services businesses

We are a company centered on innovation with expertise in materials science, digital imaging science and deposition processes that provide our customers a distinctly profitable and sustainable competitive advantage

Only Kodak’s portfolio of traditional and digital technologies and services offer the blend and depth of solutions that serve the current and future needs of our customers

Our mission is to be the best business partner to help our customers thrive during these dynamic times

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Kodak Today Leads the Market

Kodak customers produce over $100 Billion commercial print worldwide

Kodak CTP devices image more than 30% of digital offset plates worldwide

Kodak Prosper systems printed on over 30 Billion pages since launch

Kodak Flexcel NX Plates have Doubled each year for the last four years

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Packaging’s Powerful Multi-Purpose Role

Protect

Transport

Inform

Sell

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Packaging is a $250B and growing opportunity

The Packaging Industry

Fastest growing and sustainable print market

Highly fragmented value chain

Ripe for technology substitution

Kodak well positioned to lead digitization and drive integration

Packaging Market Breakdown

Packaging Market Growth

0

50,000

100,000

150,000

200,000

250,000

300,000

$350,000

2005 2010 2015

Western Europe North America Latin America Asia-Pacific Other

($ in millions)

Screen2%Gravure

14%

Others19%

Digital2%

Offset24%

Flexography39%

Rigid Plastic8%

Flexible18%

Corrugated34%

Cartons18%

Metal Cans12%

Labels10%

$189B

$237B

$307B

Source: PIRA, PRIMIR, EK internal analysis

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Print’s Dynamic Role in a Multi-Media World

Attract

Engage

Sell

Inform

Promote

Inspire

Marketing Publishing

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2012 Market Total $445B

Publishing

$155BCommercial

$290B

Rapidly Changing Print Market

$0

$30

$60

$90

$120

$150

$180

2005 2010 2015P

US

D (B

illio

ns)

Worldwide Digital Print Revenue

Communications Industry Trends Multi-channel communications:

- Personalization

Digital print investments drive double digit page and revenue growth

Emerging markets experiencing rapid growth and expansion

Developed markets experiencing industry consolidation driving production efficiencies-while high impact applications drive ROMI

Kodak uniquely positioned to profit from the digitalization of print while serving traditional print markets with efficient, sustainable offset solutions

Print Market Growth

Source: Poyry Source: Pira Worldwide Market for Print

-

10

20

30

40

50

60

2011 2013P 2015P

A4

Pag

es (T

rillio

ns)

Worldwide Printing Pages

Developed Emerging

CAGR15.6%

CAGR11.5%

56% 53% 50%

44% 47% 50%

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The Shift to Digital is Underway

Source: WW Page Volume Model, July 2011

WW Page Volumes in Publishing & Commercial Print

408Billion

DigitalPages

834Billion

DigitalPages

104% increase

55.3Trillion

OffsetPages

2011

54.8Trillion

OffsetPages

2016F 2011 2016F

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Print’s Role in Multi-Channel Campaigns

Catalogs drive web traffic

Requests fulfilled with customized

collateral

Follow up with personalized direct mail

Requests for info placed on web

PersonalizedURL

Print boosts multi-channel

campaign effectiveness

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Kennickell Group: Multi-Channel Campaign / Citadel

Viral, email, direct mail, radio, newspaper, internet, & telemarketing variable offers and content driven and coordinated by data analytics personalized images

4

For each target segment, this red bar highlighted the offer

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5Kennickell Group: Multi-Channel Campaign / Citadel

Data Analytics Drove +25% in Membership

Data Analytics Drove +18% in Contributions

Data Analytics Drove -35% in Campaign Cost

Campaign Execution Engaging the Target

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Samples on Your Seats

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Print Communications Today

© 2013, Eastman Kodak Company