451 Process Book

+ 1

+ 451 Process + Sara Thom

as

+ 2

+ 3

+ 451 Process + C

ontents

Project 1 + Identity Portrait (5)

Project 2 + Manifesto of Sorts (27)

Project 3 + Logo Taxonomy (61)

Project 4 + Branding (69)

+ 4

+ 451 P

rocess +

Identity P

ortrait

+ 4

+ 5

+ 451 Process + Identity Portrait

+ 5Project 1 + Identity Portrait

+ 6

+ 451 P

rocess +

Identity P

ortrait

Proj

ect 1:

Ide

ntity

Por

trai

ts

451/

Shm

erle

r

W

hat is

ide

ntity?

Are

the

re d

iffer

ent ki

nds

of ide

ntity?

W

hat do

we

know

abo

ut ide

ntity?

Do

you

have

the

sam

e id

entity

now

as

you

did

3 ye

ars

ago?

5 y

ears

ago

?

Is

Ide

ntity

impo

rtan

t? W

hy?

c

ha

lle

ng

e:

—

To c

reat

e 2,

int

rigu

ing

and

hone

st s

elf-po

rtra

its:

• One

of th

ese

“por

trai

ts”

mus

t be

pho

togr

aphi

c.

• Th

e ot

her ca

n be

a s

econ

d ph

oto

or s

ome

othe

r m

ediu

m s

uch

as p

aint

or vi

deo.

• If

an o

bjec

t is

3D it m

ust be

doc

umen

ted

as a

pho

to.

• Th

e tw

o po

rtra

its

can

be rel

ated

in

conc

ept or

not

.

• Yo

u ca

n in

clud

e w

ords

. Th

is is

mor

e di

fficu

lt, bu

t ca

n be

rew

ardi

ng.

• Lo

ok a

t a

mor

e un

iver

sal ap

proa

ch to

a se

lf-po

rtra

it

Lo

ok for

how

oth

ers

coul

d re

late

to

your

sen

se o

f yo

urse

lf.

c

on

sid

er

at

ion

s:

—

Do

you

fit a

Ste

reot

ype

or is

ther

e an

asp

ect of

you

rsel

f yo

u w

ant to

exp

lore

?

—

Do

othe

r pe

ople

loo

k at

you

the

sam

e w

ay y

ou loo

k at

you

rsel

f?

p

ro

ce

ss

:

1.

Get

ins

pire

d. L

ook

at the

artis

ts p

rese

nted

dur

ing

the

lect

ure

in m

ore

dept

h

•

Find

at le

ast 3

mor

e so

urce

s of

ins

pira

tion-

-con

side

r: m

ore

artist

s / de

sign

ers

/ w

rite

rs /

film

mak

ers

and

so o

n.

2.

Con

duct

an

“ ex

tern

al a

udit”

of yo

urse

lf w

ith

frie

nds

and

fam

ily. Doc

umen

t th

eir an

swer

s.

• How

do

they

SEE

you

?

• W

hat 5

wor

ds w

ould

the

y us

e to

des

crib

e yo

u? W

hy?

Wha

t m

emor

ies

do the

y ha

ve

of

YOU to

supp

ort th

ese

wor

ds?

• ??

3.

Con

duct

an

“int

erna

l au

dit w

ith

your

self.

Doc

umen

t yo

ur a

nser

s.

—W

hat ar

e yo

u in

clin

ed to

notice

tha

t m

ost ot

hers

do

not?

—W

hat do

you

mos

t va

lue

in life

?

—W

hat dr

ives

you

nut

s?

—W

hat ty

pes

of s

itua

tion

s br

ing

out th

e w

orst

in

you?

—W

hat ar

e yo

ur b

isgg

est fe

ars?

—W

hat co

mes

nat

ural

ly to

you?

Wha

t ar

e yo

ur b

igge

st s

tren

gths

?

—W

hat pa

rt o

f yo

urse

lf ha

ve y

ou w

ante

d to

let

go

of –

but

you

hav

e ne

ver be

en a

ble

to?

—W

hat do

you

do

that

you

cou

ldn’

t st

op d

oing

eve

n if

it w

as ille

gal?

—W

ho h

ave

you

said

you

nev

er w

ant to

be

like?

—W

hat ar

e yo

ur fav

orite

tv s

how

s or

boo

ks o

r m

ovie

s. Is

ther

e a

patter

n?

W

hat at

trac

ts y

ou m

ost to

the

m?

Is the

re a

pat

tern

?

—W

hen

have

you

bee

n at

you

r m

ost vu

lner

able

?

—W

hat ha

llow

een

cost

umes

wer

e yo

ur fav

orites

?

—Do

you

lie to

your

self?

Abo

ut w

hat?

—W

hat 5

wor

ds w

ould

you

use

to

desc

ribe

you

rsel

f?

+ 7


Proj

ect 1:

Ide

ntity

Por

trai

ts

451/

Shm

erle

r

W

hat is

ide

ntity?

Are

the

re d

iffer

ent ki

nds

of ide

ntity?

W

hat do

we

know

abo

ut ide

ntity?

Do

you

have

the

sam

e id

entity

now

as

you

did

3 ye

ars

ago?

5 y

ears

ago

?

Is

Ide

ntity

impo

rtan

t? W

hy?

c

ha

lle

ng

e:

—

To c

reat

e 2,

int

rigu

ing

and

hone

st s

elf-po

rtra

its:

• One

of th

ese

“por

trai

ts”

mus

t be

pho

togr

aphi

c.

• Th

e ot

her ca

n be

a s

econ

d ph

oto

or s

ome

othe

r m

ediu

m s

uch

as p

aint

or vi

deo.

• If

an o

bjec

t is

3D it m

ust be

doc

umen

ted

as a

pho

to.

• Th

e tw

o po

rtra

its

can

be rel

ated

in

conc

ept or

not

.

• Yo

u ca

n in

clud

e w

ords

. Th

is is

mor

e di

fficu

lt, bu

t ca

n be

rew

ardi

ng.

• Lo

ok a

t a

mor

e un

iver

sal ap

proa

ch to

a se

lf-po

rtra

it

Lo

ok for

how

oth

ers

coul

d re

late

to

your

sen

se o

f yo

urse

lf.

c

on

sid

er

at

ion

s:

—

Do

you

fit a

Ste

reot

ype

or is

ther

e an

asp

ect of

you

rsel

f yo

u w

ant to

exp

lore

?

—

Do

othe

r pe

ople

loo

k at

you

the

sam

e w

ay y

ou loo

k at

you

rsel

f?

p

ro

ce

ss

:

1.

Get

ins

pire

d. L

ook

at the

artis

ts p

rese

nted

dur

ing

the

lect

ure

in m

ore

dept

h

•

Find

at le

ast 3

mor

e so

urce

s of

ins

pira

tion-

-con

side

r: m

ore

artist

s / de

sign

ers

/ w

rite

rs /

film

mak

ers

and

so o

n.

2.

Con

duct

an

“ ex

tern

al a

udit”

of yo

urse

lf w

ith

frie

nds

and

fam

ily. Doc

umen

t th

eir an

swer

s.

• How

do

they

SEE

you

?

• W

hat 5

wor

ds w

ould

the

y us

e to

des

crib

e yo

u? W

hy?

Wha

t m

emor

ies

do the

y ha

ve

of

YOU to

supp

ort th

ese

wor

ds?

• ??

3.

Con

duct

an

“int

erna

l au

dit w

ith

your

self.

Doc

umen

t yo

ur a

nser

s.

—W

hat ar

e yo

u in

clin

ed to

notice

tha

t m

ost ot

hers

do

not?

—W

hat do

you

mos

t va

lue

in life

?

—W

hat dr

ives

you

nut

s?

—W

hat ty

pes

of s

itua

tion

s br

ing

out th

e w

orst

in

you?

—W

hat ar

e yo

ur b

isgg

est fe

ars?

—W

hat co

mes

nat

ural

ly to

you?

Wha

t ar

e yo

ur b

igge

st s

tren

gths

?

—W

hat pa

rt o

f yo

urse

lf ha

ve y

ou w

ante

d to

let

go

of –

but

you

hav

e ne

ver be

en a

ble

to?

—W

hat do

you

do

that

you

cou

ldn’

t st

op d

oing

eve

n if

it w

as ille

gal?

—W

ho h

ave

you

said

you

nev

er w

ant to

be

like?

—W

hat ar

e yo

ur fav

orite

tv s

how

s or

boo

ks o

r m

ovie

s. Is

ther

e a

patter

n?

W

hat at

trac

ts y

ou m

ost to

the

m?

Is the

re a

pat

tern

?

—W

hen

have

you

bee

n at

you

r m

ost vu

lner

able

?

—W

hat ha

llow

een

cost

umes

wer

e yo

ur fav

orites

?

—Do

you

lie to

your

self?

Abo

ut w

hat?

—W

hat 5

wor

ds w

ould

you

use

to

desc

ribe

you

rsel

f?

+ 8

4. Reflect This requires a place of solitude.

— Reflect deeply on the audits

• What answers stands out the most?

• What are the patterns you are noticing?

—Go back and review any inspriations or parts of this brief

5. Formulate a concept for your self portratis.

—Think beyond the obvious.

—Consider archetypal symbols.

—Consider how every visual aspect of your final image ties into your concept.

6. Gather the materials you need for your self portratis.

c alendar :

week 1 / Aug 17

Introduce project. Visiting Artist: Guen Montgomery

week 2 / Aug 22—25

22nd Monday :

Be ready to start a photo documentation that confronts/communicates an

important aspect of your identity.

Visiting Photographer: Diane Fox will come in to help you set up and shoot your photo.

25th. Wednesday :

Visiting Photographer: Evan Meaney will come in to help you set up and shoot your photo.

week 3 / Aug 29—31

29th Monday :

Show progress and three other influences or inspriations when considering

the theme of identity.

31st Monday :

Due: 2 self-portraits. Prints should be of a large scale.

No smaller than 20 inches on the short side. We will begin printing them out in class.

+ 451 P

rocess +

Identity P

ortrait

+ 9


+PROCESS1. GET INSPIRED

Find at least 3 more sources of inspiration--consider: more artists / designers / writers/ film makers and so on

+ Bruce Nauman (filming regular events, horses, stairs)Doesn’t think about large audiences, thinks “if someone came to my house, who would that be? who would want to look at this?”“You have to kind of not watch anything, but be aware of everything.”Doesn’t do work that requires repetitive activity, finds the most efficient way of doing things. Subverting the function, appears to be functional but isn’t.

+ Kerry James Marshall (black people, homes, drawings)How home is impenetrable to people who aren’t on the inside.Is what is going on in people’s houses what we expect to be there?’Images of Dignity by Charles WhiteEvidence of the artist’s thinking, evidence of the artist’s process. Always looking to other sources to see how your works can be organized better.

+ Maya Lin (sculpture park, Langston Hughes Library, Viet Nam MemorialSculptures deal with naturally occurring phenomenon.

+ Louise Bourgeois (Jane Addams Memorial Park, hand sculptures

+ 10

2. EXTERNAL AUDIT

How do they SEE you? What 5 words would they use to describe you? Why? What memories do they have of YOU to support these words?

+ Allicon Cox: Honest, Laid Back, Light Hearted, Loquacious, Insouciant, Cheerful, Thoughtful

+ Mom: Smart (grades), Calm in emergency situations (held brother’s blood in hands while sister freaked out), Pretty (look in the mirror), Laid Back (if someone is having an argument, you always try to just stay out)

+ Kyshel Tew (best friend): Flirty, Funny, Crazy, Hard Working (always kept a job and been dedicated to your school work)

3. INTERNAL AUDIT

What are you inclined to notice that most others do not?+ I feel like I’ve always been able to find the positive side of situations, instead of stressing out, I am very capable of looking at things from a different point of view.

What do you most value in life?+ Spending time with my friends and family

What drives you nuts?+ Liars, mouth noises

+ 451 P

rocess +

Identity P

ortrait

+ 11

What types of situations bring out the worst in you?+ When people lie, or say they will do something and then don’t, What are your biggest fears?+ Being alone, spiders

What comes naturally to you? What are your biggest strengths?+ I can talk to just about anyone. Also, I am very good at staying calm in stressful situations.

What part of yourself have you wanted to let go of – but you have never been able to? + I wish I could get along better with my mom, but I’ve never been able to. No matter how hard I try. I also have a very hard time talking about my feelings, I’ve never really been able to do it easily.

What are your favorite tv shows or books or movies. Is there a pattern?+ My favorite books are Bridge to Terabithia and Memoirs of a Geisha. My favorite movies are Secret Window and Signs. There isn’t really much in common between any of them except for a mystery aspect in both movies.

When have you been at your most vulnerable?+ I feel the most vulnerable when talking about my feelings. I don’t like to let me guard down very often and I feel like that leads me to over compensate in my personality. I feel the need to be loud and opinionated and I don’t really care what people think, I’ll do what I want, but when it comes to talking about how I feel, I feel like I just retreat into myself and shut it all up.


+ 12

+ 451 P

rocess +

Identity P

ortrait

+ 13


We were required to take two photographs for this project. One had to be an actual self portrait and the second could be anything that represented us. I went through a lot of ideas before ending on the last two images. The self portrait shows the contrast between my quiet self, hiding my feelings, and my clinched fists showing the tougher side of me. The taped megaphone shows how sometimes I want to talk about things but instead, I shut myself off and don’t talk about it.

+ 14

Self Titled

+ 451 P

rocess +

Identity P

ortrait

+ 15This was my first version of spreads for class. We were required to tell some kind of narrative or story about ourselves/culture. I decided to make my spreads look like a text conversation because that is pretty much the only format in which I can openly talk about my feelings. I also thought that would relate well to the culture part of the assignment, because or generation relys so much on technology. However, the class ended up being uninterested for that reason.


+ 16

+ 451 P

rocess +

Identity P

ortrait

+ 17


+ 18

Q: Why do you think it’s so hard for you to talk to people about those kinds of things?

A: I’m not really sure why it’s so hard. If I’m writing it down, by hand or texting or anything like that, I can get it out just fine. For some reason I just can’t ever say it.

Q: How were things in your family growing up? Were your parents open with you?

A: I can’t really remember specifically if they were when I was young but I remember starting in middle school when they argued. All. The. Time. About everything. It seemed like they couldn’t ever just talk about something, they had to yell. It was like that all through high school as well. My junior year, my dad even moved in to our guest room and pretty much just stayed in there all the time. He never ate meals with the rest of us and the only time my he and my mother spoke was to argue about something. Speaking is probably an under-statement, it was more like screaming. Finally, during my senior year of high school, they got a divorce and my dad moved out.

Q: So you think that probably has something to do with the way you handle problems in your adult life?

A: Yeah, I think it does. And honestly, that wasn’t something I realized until really recently.

Q: Do you think your parents know they affected you that much?

A: I really don’t think they even know. And just like any other time, it’s something I don’t want to bring up. I don’t want to talk about it.

Q: Is it only with your parents that you don’t want to talk about it?

A: No, not really. It doesn’t really matter who it is. It could be my mom, my best friend or my boy-friend. I just hate talking about anything serious, which obviously includes my feelings.

Q: It seems like you can talk about them pretty easily right now.

A: Well I’ve been trying recently to change.

Q: Why recently? Did something happen?

A: Well yes, but it started after my dad moved out. Once I saw my parents with their new spous-es, how they treated each other so differently, it helped. Now when I see either of them with their significant others, they are so much happier, not arguing, but talking things out. I think seeing this change in both of my parents has helped me realize that I, too, need to change. But on a more recent note, my boyfriend and I broke up this summer after a serious lack of communication.

So it’s always been really hard for me to talk about my feelings.

Anything serious really.

+ 451 P

rocess +

Identity P

ortrait

+ 19

Q: Why do you think it’s so hard for you to talk to people about those kinds of things?

A: I’m not really sure why it’s so hard. If I’m writing it down, by hand or texting or anything like that, I can get it out just fine. For some reason I just can’t ever say it.

Q: How were things in your family growing up? Were your parents open with you?

A: I can’t really remember specifically if they were when I was young but I remember starting in middle school when they argued. All. The. Time. About everything. It seemed like they couldn’t ever just talk about something, they had to yell. It was like that all through high school as well. My junior year, my dad even moved in to our guest room and pretty much just stayed in there all the time. He never ate meals with the rest of us and the only time my he and my mother spoke was to argue about something. Speaking is probably an under-statement, it was more like screaming. Finally, during my senior year of high school, they got a divorce and my dad moved out.

Q: So you think that probably has something to do with the way you handle problems in your adult life?

A: Yeah, I think it does. And honestly, that wasn’t something I realized until really recently.

Q: Do you think your parents know they affected you that much?

A: I really don’t think they even know. And just like any other time, it’s something I don’t want to bring up. I don’t want to talk about it.

Q: Is it only with your parents that you don’t want to talk about it?

A: No, not really. It doesn’t really matter who it is. It could be my mom, my best friend or my boy-friend. I just hate talking about anything serious, which obviously includes my feelings.

Q: It seems like you can talk about them pretty easily right now.

A: Well I’ve been trying recently to change.

Q: Why recently? Did something happen?

A: Well yes, but it started after my dad moved out. Once I saw my parents with their new spous-es, how they treated each other so differently, it helped. Now when I see either of them with their significant others, they are so much happier, not arguing, but talking things out. I think seeing this change in both of my parents has helped me realize that I, too, need to change. But on a more recent note, my boyfriend and I broke up this summer after a serious lack of communication.

So it’s always been really hard for me to talk about my feelings.

Anything serious really.


+ 20

+ 451 P

rocess +

Identity P

ortrait

+ 21


+ 22

+ 451 P

rocess +

Identity P

ortrait

+ 23

Q: Why do you think it’s so hard for you to talk to

people about those kinds of things?

A: I’m not really sure why it’s so hard. If I’m

Q: How were things in your family growing up? Were

your parents open with you?

A:

All. The. Time. About

spoke was to argue about something. Speaking is

-‐

Q: So you think that probably has something to do

with the way you handle problems in your

adult life?

A:

Q:

A:

I don’t want to talk about it.

Q: Is it only with your parents that you don’t want to

talk about it?

A:

-‐

Q:

right now.

A:

Q:

A:

-‐


+ 24

was tell him what I was thinking but for some reason

that I wasn’t talking to her about things. That was re-‐

ally when I realized I had to stop.

Q: What did you do?

A:

trying to make myself. I was talking to a friend about

it one day and she said she didn’t understand what I

Q: How does it make you feel when people pry? Try

to make you talk about it?

A:

-‐

That was really

when I realized I had

to stop. Or I guess,

when I realized that

I needed to start.

+ 451 P

rocess +

Identity P

ortrait

+ 25

I knew all I had to do was tell him,

but for some reason I couldn’t.“

“


+ 26

+ 451 P

rocess +

Manifesto of S

orts

+ 26

+ 27

+ 451 Process + M

anifesto of Sorts

Project 2 + Manifesto of Sorts

+ 28+ 28

Proj

ect 2:

Man

ifest

o of

Sor

ts

451/

Shm

erle

r

W

hat is

a M

anife

sto?

Is

it a

Doc

trin

e? Is

it D

ogm

atic

? Is

it so

met

hing

tha

t ca

n ch

ange

ove

r tim

e?

W

hat ki

nds

of p

eopl

e ha

ve w

ritten

man

ifest

os?

Is

a m

anife

sto

linke

d to

our

per

sona

litie

s, n

eeds

, de

sire

s, h

opes

, fe

ars?

Doe

s a

Man

ifest

o ha

ve to

be lin

ked

to the

tim

e in

whi

ch it is

?

Doe

s a

Man

ifest

o ha

ve to

be v

isua

l?

c

ha

lle

ng

es

:

1.

To

write

a m

anife

sto

(of so

rts)

2.

To

mak

e a

typo

grap

hic

man

ifest

o

3.

To

deve

lop

one

piec

e of

tho

ught

ful ar

t/de

sign

as

a re

spon

se to

that

man

ifest

o.

c

on

sid

er

at

ion

s:

—

Do

you

wan

t to

res

pond

to

som

ethi

ng c

ultu

ral? P

olitic

al?

Som

ethi

ng p

erso

nal? O

r is

it bo

th?

p

ro

ce

ss

:

1.

Get

ins

pire

d /

Rese

arch

.

•

Wor

k in

tuitiv

ely

first

: In

2 m

inut

es, w

rite

a m

anife

sto.

•

Wor

k in

telle

ctua

lly: Lo

ok a

t th

e ar

tist

s pr

esen

ted

during

the

lec

ture

in

mor

e de

pth.

•

Resa

rch

othe

r m

anife

stos

.

2.

Refl

ect

• In

you

r pr

oces

s bo

ok, id

entify

with

som

e m

anife

stos

or pa

rts

of m

anife

stos

.

• Lo

ok b

ack

at y

our no

tes

from

the

las

t pr

ojec

t.

• Re

flect

on

the

kind

of M

anife

sto

you

are

inte

rste

d in

writing

.

• Eq

ually

val

uabl

e, d

efine

wha

t yo

u ar

e no

t in

tere

sted

in

doin

g.

3.

For

mul

ate

a co

ncep

t fo

r yo

ur m

anife

sto.

• w

rite

dow

n a

rang

e of

ide

as a

nd tho

ught

s. C

olle

ct im

ages

and

artic

les

if yo

u w

ant.

• Gro

up ide

as tha

t se

em s

imila

r.

• Se

lect

a d

irect

ion.

4.

Dev

elop

you

r m

anife

sto

and

visu

al res

pons

e. Y

our ch

oice

of M

edia

. But

, if

you

choo

se to

do

som

ethi

ng d

imen

sion

al it m

ust al

so b

e do

cum

ente

d in

2D o

r 4D

spa

ce.

Do

mor

e th

an o

ne if yo

u lik

e.

c

ale

nd

ar

:

w

eek

3 / A

ug 2

9—Au

g 31

31

st W

edne

sday

Sho

w S

elf-Ti

tled

spr

eads

. In

trod

uce

Man

ifest

o pr

ojec

t.

w

eek

4 / Se

pt 5

—7

5t

h M

onda

y :

No

Clas

s: L

abor

Day

7t

h. W

edne

sday

:

W

ritten

Man

ifest

o(s)

com

plet

e.

Dev

elop

you

r ty

pogr

aphi

c m

anife

sto

and

visu

al res

pons

es.

w

eek

5 / Se

pt 1

2—14

12

th M

onda

y :

Sh

ow y

our pr

ogre

ss to

date

in

smal

l gr

oups

: ty

pogr

aphi

c m

anife

sto

and

your

vis

ual re

spon

se.

14

th W

edne

sday

:

Pr

ojec

t du

e

+ 451 P

rocess +

Manifesto of S

orts

+ 29

Proj

ect 2:

Man

ifest

o of

Sor

ts

451/

Shm

erle

r

W

hat is

a M

anife

sto?

Is

it a

Doc

trin

e? Is

it D

ogm

atic

? Is

it so

met

hing

tha

t ca

n ch

ange

ove

r tim

e?

W

hat ki

nds

of p

eopl

e ha

ve w

ritten

man

ifest

os?

Is

a m

anife

sto

linke

d to

our

per

sona

litie

s, n

eeds

, de

sire

s, h

opes

, fe

ars?

Doe

s a

Man

ifest

o ha

ve to

be lin

ked

to the

tim

e in

whi

ch it is

?

Doe

s a

Man

ifest

o ha

ve to

be v

isua

l?

c

ha

lle

ng

es

:

1.

To

write

a m

anife

sto

(of so

rts)

2.

To

mak

e a

typo

grap

hic

man

ifest

o

3.

To

deve

lop

one

piec

e of

tho

ught

ful ar

t/de

sign

as

a re

spon

se to

that

man

ifest

o.

c

on

sid

er

at

ion

s:

—

Do

you

wan

t to

res

pond

to

som

ethi

ng c

ultu

ral? P

olitic

al?

Som

ethi

ng p

erso

nal? O

r is

it bo

th?

p

ro

ce

ss

:

1.

Get

ins

pire

d /

Rese

arch

.

•

Wor

k in

tuitiv

ely

first

: In

2 m

inut

es, w

rite

a m

anife

sto.

•

Wor

k in

telle

ctua

lly: Lo

ok a

t th

e ar

tist

s pr

esen

ted

during

the

lec

ture

in

mor

e de

pth.

•

Resa

rch

othe

r m

anife

stos

.

2.

Refl

ect

• In

you

r pr

oces

s bo

ok, id

entify

with

som

e m

anife

stos

or pa

rts

of m

anife

stos

.

• Lo

ok b

ack

at y

our no

tes

from

the

las

t pr

ojec

t.

• Re

flect

on

the

kind

of M

anife

sto

you

are

inte

rste

d in

writing

.

• Eq

ually

val

uabl

e, d

efine

wha

t yo

u ar

e no

t in

tere

sted

in

doin

g.

3.

For

mul

ate

a co

ncep

t fo

r yo

ur m

anife

sto.

• w

rite

dow

n a

rang

e of

ide

as a

nd tho

ught

s. C

olle

ct im

ages

and

artic

les

if yo

u w

ant.

• Gro

up ide

as tha

t se

em s

imila

r.

• Se

lect

a d

irect

ion.

4.

Dev

elop

you

r m

anife

sto

and

visu

al res

pons

e. Y

our ch

oice

of M

edia

. But

, if

you

choo

se to

do

som

ethi

ng d

imen

sion

al it m

ust al

so b

e do

cum

ente

d in

2D o

r 4D

spa

ce.

Do

mor

e th

an o

ne if yo

u lik

e.

c

ale

nd

ar

:

w

eek

3 / A

ug 2

9—Au

g 31

31

st W

edne

sday

Sho

w S

elf-Ti

tled

spr

eads

. In

trod

uce

Man

ifest

o pr

ojec

t.

w

eek

4 / Se

pt 5

—7

5t

h M

onda

y :

No

Clas

s: L

abor

Day

7t

h. W

edne

sday

:

W

ritten

Man

ifest

o(s)

com

plet

e.

Dev

elop

you

r ty

pogr

aphi

c m

anife

sto

and

visu

al res

pons

es.

w

eek

5 / Se

pt 1

2—14

12

th M

onda

y :

Sh

ow y

our pr

ogre

ss to

date

in

smal

l gr

oups

: ty

pogr

aphi

c m

anife

sto

and

your

vis

ual re

spon

se.

14

th W

edne

sday

:

Pr

ojec

t du

e

+ 451 Process + M

anifesto of Sorts

+ 30

+ 451 P

rocess +

Manifesto of S

orts

+ 31

+MANIFESTOYou only live once. As cliché as it is, it’s pretty much my life motto. I live in the present and don’t like to think twice about things. Why put off something until later in life, when you can do it now? Often I jump in a little further than I should. But that’s what makes life interesting. I like to keep it interesting. Life isn’t worth living unless you take chances.

If you always do what you’ve always done, then you’ll always get what you’ve always gotten. A phrase ever present on my mother’s fridge. It always reminds me of how much I hate routine. In my life, I’ve always had a fear of falling into a monotonous, predictable routine. I will not be stuck in the same rut my whole life.

Love your past and love your present. Don’t be ashamed of what you’ve had, and don’t be sad because you have it no longer. It is important to love your past, but not to worry about it, don’t regret it. Learn from your mistakes and move on. Don’t let yesterday fill up today, because if you dwell too long on the past, you might miss the future.

Don’t take yourself too seriously. I think it’s important not to. Taking yourself too seriously is a waste of precious time. Happy people are those who can allow themselves to be free. And others are attracted to that freedom of character.

+ 451 Process + M

anifesto of Sorts

+ 32

+ 451 P

rocess +

Manifesto of S

orts

You only live once. As cliche as it sounds, it’s pretty much my life motto. I don’t like to think twice about things. Why put off something until later in life, when you can do it now? Often, I jump in a little further than I should. But that’s what makes life interesting. Ilike to keep life interesting. If you always do what you’ve always done, then you’ll always get what you’ve always gotten. A phrase ever present on my mother’s fridge. It always reminds meof how much I hate routine. I’ve always had a fear of falling into a monotonous, predictable routin. I will not be stuck in the same rut my whole life. Love your past and love your present. Don’t be ashamed of what you’ve had, and don’t besad because you have it no longer. It is important to love your past, but not to worry about it, don’t regret it. Learn from your mistakes and move on. Don’t let yesterday fill up today, because if you dwell too long on the past, then you mightmiss the future. Don’t take yourself too seriously. I think it is important not to. Taking yourself too seriously is a waste of prescious time. Happy people are those who can allow themselves to be free. And others are attracted to that freedom of character.

chances.

Life isn’tworth

unless youtake

+ 33

You only live once. As cliche as it sounds, it’s pretty much my life motto. I don’t like to think twice about things. Why put off something until later in life, when you can do it now? Often, I jump in a little further than I should. But that’s what makes life interesting. Ilike to keep life interesting. If you always do what you’ve always done, then you’ll always get what you’ve always gotten. A phrase ever present on my mother’s fridge. It always reminds meof how much I hate routine. I’ve always had a fear of falling into a monotonous, predictable routin. I will not be stuck in the same rut my whole life. Love your past and love your present. Don’t be ashamed of what you’ve had, and don’t besad because you have it no longer. It is important to love your past, but not to worry about it, don’t regret it. Learn from your mistakes and move on. Don’t let yesterday fill up today, because if you dwell too long on the past, then you mightmiss the future. Don’t take yourself too seriously. I think it is important not to. Taking yourself too seriously is a waste of prescious time. Happy people are those who can allow themselves to be free. And others are attracted to that freedom of character.

chances.

Life isn’tworth

unless youtake

+ 451 Process + M

anifesto of Sorts

+ 34

+ 451 P

rocess +

Manifesto of S

orts

+ 35While experimenting with different ways to play with the type, I stared using my scanner. I was just messing around but ended up really enjoying some of these experiments.

+ 451 Process + M

anifesto of Sorts

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orts

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anifesto of Sorts

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orts

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anifesto of Sorts

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orts

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+ 451 Process + M

anifesto of Sorts

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orts

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anifesto of Sorts

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orts

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anifesto of Sorts

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orts

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anifesto of Sorts

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orts

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anifesto of Sorts

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orts

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+ 451 Process + M

anifesto of Sorts

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DON’T THINK TWICE

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rocess +

Manifesto of S

orts

+ 53While in the middle of this project, I randomly decided to cut my hair. And it wasn’t just a little trim, I got about 10 inches cut off. Because I decided to do it on a whim, I thought it was perfect for my project, because that is pretty much exactly what my manifesto says to do in your life. The image on the right is the final, the following were all different itterations.

+ 451 Process + M

anifesto of Sorts

+ 54

don’t think twice.

+ 54

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rocess +

Manifesto of S

orts


+ 55

don’t think twice. don’t think twice.

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anifesto of Sorts

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+ 56+ 56


+ 56

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orts


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+ 451 Process + M

anifesto of Sorts

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+ 58+ 58


+ 58

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Manifesto of S

orts

DON’T THINK TWICE

+ 59

don’t think twice. DON’T THINK TWICE

+ 451 Process + M

anifesto of Sorts

+ 59

+ 60+ 60

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rocess +

Logo Txonom

y

+ 60

+ 61

+ 451 Process + Logo Taxonom

y

Project 3 + Logo Taxonomy

+ 61

+ 62+ 62

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rocess +

Logo Txonom

y

+ 62

+ 63


y

After finding the required 100 logos, I printed them and cut them all apart. I separated them into groups according to different aspects. The groups I came up with are: Animals, Buildings, Foods, Geometric Shapes, Globes, Hands, Hearts, Heraldry, Mountains, People, Letters, Swirls, Smiley Faces, Stars, Plants and Text.

+ 64+ 64

+ 451 P

rocess +

Logo Txonom

y

+ 65After categorizing the logos, I picked 20 to focus on. I researched the history of each logo and was most interested in how each one had changed over time. Because I was making a timeline for each logo, I decided to make an accordian book because I felt that format fit the content. The front of the book has the histories and timelines, while the back has my personal analysis of each logo.


y

+ 65

+ 66+ 66

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Logo Txonom

y

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y

+ 68

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Branding

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Project 4 + Branding

+ 451 Process + Branding

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Branding

+ 71


THE DESIGN BRIEF // BOLD Coffee

Description BOLD is a coffee shop that strives to share local music with the community by encouraging artists to “be bold.” Purpose Our purpose is to bring people together through coffee and music. Vision Our vision is to actively pursue local artists, encourage them to come put on shows, and bring in the commu-nity to see them perform. Position We want to be leaders in the coffee shop scene of Knoxville. Small coffee shops, live music, and promoting artists are trending right now and we want to ride those trends. Promise Our promise to our customers is to always have a welcoming environment for artists to show their talent. Audience Our target audience is 20 to 30 year old males and females who enjoy coffee and music. Services and Prod-ucts Provide an area and equipment for all types of musicians to perform, an area for visual artists to have shows, a comfy environment to listen and drink coffee, a wide variety of coffees (if a band plays a certain amount of time, they can get a drink or blend of coffee named after them), merchandise (tshirts, cd, etc). The Big Idea People should invest their time into BOLD coffee shop because it is the only coffee shop that encourages artists to “be BOLD.” Tone and Personality We want people to feel welcome and comfortable when they are in our coffee shop. Tagline A possible tagline for our brand is “drink BOLD. be BOLD.” Applications website, logo, coffee packaging, cd pack-aging, t-shirts, posters Call to Action We want all kinds of artists to come out and “be BOLD.”

ScheduleMenu/Signage: Wed 11/2Packaging: Wed 11/9Website: Wed 11/21

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Branding

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+ 73

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Branding

Check point 1: Who are you?//we love coffee and music and long to share it with the public

Checkpoint 2: What do you do?//bring people together through coffee and music

Checkpoint 3: What’s your vision?//local bands are encouraged to take advantage of this coffee shop, to come out and have shows, bring people together

Checkpoint 4: What wave (trend/s) are you riding?//small coffee shops, promoting artists, live music, localism

Checkpoint 5: Who shares the brandscape?// Remedy Coffee, Old City Java, The Golden Roast, Café 4/Square Room, Blackbird Coffee, Barnies Coffee & Tea, Coffee & Chocolate, Downtown Grind

Checkpoint 6: What makes you the “only”?//Our brand is the only coffee shop that encourages artists to BE BOLD

Checkpoint 9: Competitive Audit //Attached

Checkpoint 10: Whats your name?//BOLD

+CHECKPOINTS

+ 75


Blackbird Co�eehouse

Blackbird Co�eehouse is located in the heart of Sequoyah Hills. �ey create a warm and friendly atmosphere for you to enjoy the simple pleasures in life. �ey proudly serve: freshly-roasted fair trade/organic co�ees & espresso (by Mattie's Mountain Mud), smoothies, breakfast sandwiches, pastries, wraps and soups.

1210 Kennesaw Avenue | Knoxville, TN 37919 (West)

Location: I love the fact that this shop is nestled back in a quiet neighborhood. And it’s much closer for West Knoxvillians than downtown co�ee shops �e Golden Roast and Old City Java, among others.

Ambiance: �e interior is small, but cozy. �ere are three tables (two inside and one outside) and a couch. �e music choices are a mix of indie rock and alt country. I’m sure they’d be open to requests.Blackbird Co�eehouse also o�ers free wireless Internet access for customers.

Co�ee: I tried the house blend called Blackbird House Blend, and found it very tasty. �e shop currently serves this option in addition to an Italian (Appalachian Smoke) and decaf (Shade Tree).�ey make all of the usual mixed drinks such as lattes, and sell whole beans from Mattie’s Mountain Mud Co�ee in half pound and pound bags.

Food: Blackbird Co�eehouse serves a variety of food including: cupcakes from Cities Cupcakes, bagels from Hot Bagel in Oakridge, mu�ns, cookies, cinnamon rolls and breakfast sandwiches. �ey also serve several lunch sandwiches.

Checkpoint 9: Competitive Audit

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Branding

Cafe 4 & the Square Room

�e Square Room is a new, state-of-the-art performance venue located in downtown Knoxville, Tennessee in the Historic Market Square district. �is contemporary theater space for art lovers and artists alike entertains up to 450 people with a focus on listening in an atmosphere �t for the true appreciation of artistic performance. �e concert “experience” is centered on world-class hospitality for the audience and the performers. �e Square Room is capable of hosting all kinds of events from conferences, meetings, and large par-ties. It is available to be booked by reservation only.

4 Market Square | Knoxville, TN 37902 (Downtown)

+ 77


Golden Roast 825 Melrose Place | Knoxville, TN 37916 (Campus)

+ 78

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Branding

Co�ee & Chocolate o�ers Knoxville a unique café experience to people who appreciate quality co�ee, espresso, baked goods, chocolate and more.Co�ee & Chocolate is inspired by imagination, the cultivation of new ideas and taking time to savor good taste. Our passion for bril-liant co�ee and aesthetic make our café the perfect place to connect, share experience, relax and revive.Our beans are carefully selected for their exceptional character. To preserve the purest �avor, we o�er organic co�ee and espresso drinks. Most of the beans we choose are Fair Trade.Using state-of-the-art equipment and cutting-edge methodology, our baristas are trained to embrace their own style to create each and every beverage.Co�ee & Chocolate believes that environment is the cornerstone of experience, from the well-being of the farmers, to creating a beauti-ful and warm aesthetic for all to enjoy.

Co�ee & Chocolate 327 Union Avenue | Knoxville, TN 37902 (Downtown)

+ 79


A Florida original, Barnie’s Co�ee & Tea Company® was founded in 1980 near Orlando. Our �rst store opened our doors in the Park Avenue district of Winter Park with a clear purpose: share the best co�ee and tea from around the world with our neighbors and friends. Today, we remain Florida’s signature co�ee company and o�er an extraordinary assortment of more than 50 hand-selected estate, cra� blended, �avored and deca�einated co�ees and tea. Many of our co�ee beans are also harvested from rare crops and are sustainable: we proudly o�er a selection of Fair Trade, USDA Organic and Rainforest Alliance certi�ed products. Our co�ee buyer partners with growers throughout the world to bring these carefully sourced beans to market within our stores and online. She skillfully roasts, and then taste-tests at the cupping table, each green varietal to determine the roast level that showcases each co�ee’s most distinct �avor characteristics. Once she determines what the best roast style is, she works with our roasters to assure that these inspired taste pro�les are highlighted whether the co�ee is roasted here in Orlando or at one of our partner facilities. Every batch is cupped for freshness and �avor before it reaches our sales outlets, so you know that whether our co�ee is brewed for you in one of our stores or you prepare it in your own kitchen it will be at its most �avorful. Barnie’s is privately owned and, in addition to co�ee and tea products, our stores also feature an array of fresh gourmet foods. Under the leadership of President/CEO Jonathan Smiga, the company is committed to the �nest in products and customer service. Barnie’s has �ve company-owned and three franchised Central Florida locations. Our headquarters are located at 2126 West Landstreet Road, Orlando, FL 32809.

Barnies Co�ee & Tea Company 7600 Kingston Pike | Knoxville, TN 37919 (West)

+ 80

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Branding

Old City Java 109 S Central Street | Knoxville, TN 37902 (Downtown)

�e very special and friendly atmosphere of Old City Java is enhanced by the presence of its loyal locals which include artists, writers and other members of the local bohemia. At any given moment of the day visitors will encounter the presence of some colorful deni-zens reading the newspaper, completing a crossword puzzle, sketching or just sitting around sipping a cup of the fresh brewed house blend. Old City Java o�ers its patrons a quiet and relaxed atmosphere, ideal for serious co�ee drinking or earnest conversation. A fa-vourite haunt and meeting place for locals, Old City Java has also found itself a popular destination for tourists from around the world.as they explore the city. Personal attention from the friendly sta�, combined with interesting music, unique art, curious brick-a-brack, and comfortably old furniture all combine to make Old City Java a delightfully funky experience not to be missed!

+ 81


Remedy Co�ee 125 W Jackson Avenue | Knoxville, TN 37902 (Downtown)

Remedy Co�ee is �rst class co�ee house that seeks to serve the community in Downtown Knoxville. �ey open early and stay open late six days a week. All of the co�ee is 100% organic and direct trade certi�ed. �e co�ee is regionally roasted just a few days before it is delivered and ground. �ey only serve the �nest, sustainable co�ee with amazing �avor from premium beans. Serving direct trade cof-fee helps ensure a fair wage for co�ee farmers and their families as well thriving and healthy farms.

+ 82

BOLDBOLDBOLDBOLDBOLDBOLDBOLDBOLDBOLDBOLDBOLDBOLDBOLDBOLDBOLD

BOLDBOLDBOLDBOLDBOLDBOLDBOLDBOLDBOLDBOLDBOLDBOLDBOLDBOLD

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rocess +

Branding

+ 83


I began searching for a typeface that would fit my brand. This proved to be the most time consuming portion of my research. As the symbol I was creating morphed into the final form, I continued searching for the right typeface. These are a few I started looking at. The following pages show all of the changes my logo went through from start to finish. These include color, size, typeface, and even the company name.

BOLD BOLD BOLD

+ 84

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Branding

+ 85


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BOLD

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BOLD


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BOLDBOLD

BOLD BOLD

BOLD BOLD

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BOLDBOLD

BOLD BOLD

BOLD BOLD

+ 90

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Branding

BOLD BOLD BOLD

BOLD BOLD BOLD

BOLD BOLD BOLD

BOLD BOLD BOLD

BOLD BOLD BOLD

BOLD BOLD BOLD

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BOLD BOLD BOLD

BOLD BOLD BOLD

BOLD BOLD BOLD

BOLD BOLD BOLD

BOLD BOLD BOLD

BOLD BOLD BOLD

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bold bold bold bold bold bold bold

bold bold BOL D BOLD boldbold bold bold

bold bold bold bold bold BOLD bold




+ 93





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BOLD

BO | 1721 HOBBITS GLEN | GERMANTOWN | 901.488.6199

+ 97


Owner

O�ce: 901.488.6199Cell: 901.481.7889BOLD BO | 1721 HOBBITS GLEN | GERMANTOWN | 901.488.6199

These are a couple different versions of a stationry system for my brand.

+ 98

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BOLDBO | 1721 HOBBITS GLEN | GERMANTOWN | 901.488.6199

+ 99


LD

+ 100

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BOLD BOLD

BOLD BOLD

BOLD

1721 Hobbits GlenGermantown, TN

38138

901.488.6199

www.BOLDco�ee.com

+ 101


BOLD

BO | 1721 HOBBITS GLEN | GERMANTOWN | 901.488.6199

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Branding

| 1721 | | 9014888358

| 1721 | | 9014888358

| 1721 | | 9014888358

+ 103


None of these stationary systems really felt right, so I decided to take a break from them and start working on some applications. On the following two pages are an idea I started on for a website that’s main purpose would be to let people know what bands were playing when.

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Branding

BOLD

BOLD | 1721 HOBBITS GLEN | GERMANTOWN | 901.488.6199

The Cool Kids10pm - 12pm




























1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

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BOLD

BOLD | 1721 HOBBITS GLEN | GERMANTOWN | 901.488.6199





























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The Cool KidsMarch 1910pm - 12pm

The Cool Kids, although a fairly new band to the music industry, has a long history within its members. Alan and Logan, childhood friends from Knoxville, TN always had an interest and passion for creating music. The four have been performing and winning over fans for only a short time now but have the passion and talent that will take them far within the music industry

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This shows what would happen if you were to click on a band.

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At this point in the project, my professor suggested that I change the name of my brand to Bands and Beans. I then began the process of changing the brand. Because of the change in name, the feeling of the brand also changed. These are the reworkings of my logo, logo text, stationary systems and applications. (A few of my last pieces are not included in this book because of printing time.)

+ 108 The Cool KidsM A R C H 1 9 • 8 P M - 1 0 P M

The Cool Kids, although a fairly new band to the music industry, has a long history within its members.

Alan and Logan, childhood friends from Knoxville, TN always had an interest and passion for creating

music. The four have been performing and winning over fans for only a short time now but have the

passion and talent that will take them far within the music industry

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BEANS AND BANDS • 1721 HOBBITS GLEN • GERMANTOWN, TN 38018 • 901 488 1669

BRINGING THE COMMUNITY TOGETHER THROUGH COFFEE AND MUSIC

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The Cool KidsM A R C H 1 9 • 8 P M - 1 0 P M





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The Cool KidsM A R C H 1 9 • 8 P M - 1 0 P M





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B and BB and B

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The Cool KidsMARCH 19 • 10PM - 12PMThe Cool Kids, although a fairly new band to the music industry, has a long history within its members. Alan and Logan, childhood friends from Knoxville, TN always had an interest and passion for creating music. The four have been performing and winning over fans for only a short time now but have the passion and talent that will take them far within the music industry.


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B and BB and B

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The Cool KidsMARCH 19 • 10PM - 12PMThe Cool Kids, although a fairly new band to the music industry, has a long history within its members. Alan and Logan, childhood friends from Knoxville, TN always had an interest and passion for creating music. The four have been performing and winning over fans for only a short time now but have the passion and talent that will take them far within the music industry.


A visiting designer told me that as a designer, it is very important to consider our websites on different formats. Because of this comment, I decided to consider what my website would look like as an iPhone app, and possibly an iPad app.

Documents

451 Process Book