© 2010 Cisco Systems, Inc. All rights reserved. 1

How to SellCatalyst 4500 Bundles

© 2010 Cisco Systems, Inc. All rights reserved. 2

New reduced pricing for highly available configurations

3 software feature sets: LAN Base, IP Base, Enterprise Services

Low cost entry point offering with LAN Base: ~$200/port

Decline in price/port for higher port count

Upgrade option to IP Base or Enterprise Services

Low service pricing and limited lifetime warranty

Smart Call Home: Reduce Downtime

Line card reuse

Customize to Optimize

Catalyst 4500 Cost Optimized Switching

Investment protection with easy upgrade options

$$$

© 2010 Cisco Systems, Inc. All rights reserved. 3

Industry 1st switch to support UPOE (60W)

ISSU: Reduce planned downtime

OSPF for routed access

True control-path & data-path redundancy

Real-Time power monitoring

Lower power: Idle slot optimization

Flexible QoS

Upgrade only line card to comply with new future standards like Energy Efficient Ethernet

Leadership in Innovation

Catalyst 4500 Leader in Modular Switching

Highly available platform for maximum resilience

Performance

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

Optimized for Small/Medium Sized Campus Deployments

Optimized for Large Enterprise Campus Deployments

SCALABILITY

• 2 x10G + 2 x 1G Uplinks

• 240 10/100/10000 ports

• 3,6 and 7 slot chassis

• 60 10G LC Fiber ports

• 64K Routes

And more

• 4 x 10G Uplinks

• 384 10/100/1000 ports

• 3,6,7 and 10 slot chassis

• 96 SFP+ LC ports

• 256K Routes

Platform Innovations

• 48G/slot

• Flexible NetFlow

• UPOE

• Hosted Applications

• VRF-Lite, EVN*

• In Service Software Upgrade

• VSS*

• Cisco TrustSec (MACSec*)

• AutoSmart Ports

* Roadmap

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

C4506-E Bundle; WS-C4506E-S7L+96V+

$18,000 (44% off LP)44% off Services

C4503-E BundleWS-C4503E-S7L+48V+

$11,000 (44% off LP)44% off Services

C4507R+E BundleWS-C4507RE+96V+

$22,000 (35% off LP)54% off Services

C4510R+E BundleWS-C45010RE-S7+96V+

$33,000 (31% off LP)50% off Services

Chassis, SUP7L-E48 Port 10/100/1000 PoEP

Chassis, SUP7L-E96 Port 10/100/1000 PoEP

Chassis, SUP7L-E96 Port 10/100/1000 PoEP

Chassis, SUP7-E96 Port 10/100/1000 PoEP

SUP7-E upgrade ($11,000)

UPOE upgrade on bundles $3,000 *UPOE upgrade on bundles $3,000 *

Enable 10GE for Free, IP Base Upgrade = $10KEnterprise Services Upgrade from LAN Base = $20K

Services : SMARTnet & SmartFoundation

* 3,6 slot upgrade coming in November

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6

4506-E BundleLAN Base IOS

4507R+E BundleLAN Base IOS

IP Base SupportIP Base Support

Redundant Sup7L-E with IP Base SupportRedundant Sup7L-E with IP Base Support

$4,000

$12,000$12,000

$10,000$10,000

Resiliency for next gen applications

Resiliency Benefits

Always on Network (Negligible planned downtime)

Ideal for new critical services deployment

Functionality

Upgrade Software Images at run time

Subsecond upgrades (<200msec with Catalyst 4500E Sup7L-E and Sup7-E)

Only $6,000 extra to get additional Sup!Only $6,000 extra to get additional Sup!

Configure dual supervisors and get IP Base IOS image at no additional

cost

$18,000$18,000

© 2010 Cisco Systems, Inc. All rights reserved. 7

Integrated Application Visibility & Troubleshooting

NAM 2204 Appliance

• Campus wide application visibility through NAM

• Scalable application visibility through SUP7E Netflow and SPAN

• Rapid performance troubleshooting

• Lower TCO

• Application performance optimization through SUP7E Qos, Security and Multicast support

• Campus wide application visibility through NAM

• Scalable application visibility through SUP7E Netflow and SPAN

• Rapid performance troubleshooting

• Lower TCO

• Application performance optimization through SUP7E Qos, Security and Multicast support

60% off NAM

60% off NAM

Catalyst 4500E with SUP7E

Bundle 1 (Supervisor Upgrade): Catalyst 4500 E-Series Sup 7E, Enterprise services IOS license, NAM2204-SFP and Cisco NAM Software 5.1: Part number WS-S7E-NAM

Bundle 2 (Green Field): Catalyst 4507R+E, Sup7E, Enterprise services IOS license, NAM2204-SFP and Cisco NAM Software 5.1: Part number WS-C4507RES7E-NAM

Bundle 1 (Supervisor Upgrade): Catalyst 4500 E-Series Sup 7E, Enterprise services IOS license, NAM2204-SFP and Cisco NAM Software 5.1: Part number WS-S7E-NAM

Bundle 2 (Green Field): Catalyst 4507R+E, Sup7E, Enterprise services IOS license, NAM2204-SFP and Cisco NAM Software 5.1: Part number WS-C4507RES7E-NAM

• Bundles are targeted to be available through Q1FY12. Cisco reserves the right to end the promotion earlier or extend it to a later date at its sole discretion

• http://www.cisco.com/web/partners/incentives_and_promotions/index.html

© 2010 Cisco Systems, Inc. All rights reserved. 8

IOS Features Comparison—LAN Base vs. IP Base Features (partial list) LAN Base Image IP Base Image

10G Uplink Use Yes - $4k License Yes

SPAN (# of Sessions)—Port Mirroring 2 sessions 8 sessions

EnergyWise Yes Yes

MLD Snooping Yes Yes

Flex Link Yes Yes

PVST+ & RPVST+ Yes Yes

Smarports (Role-Based MACRO) Yes Yes

ePoE Yes Yes

Auto QoS Yes Yes

EEM No Yes

EEM & EOT integration No Yes

EIGRP Stub No Yes

GLBP No Yes

HSRP and VRRP No Yes

ISSU No Yes

L2PT and Q-in-Q No Yes

Location Services No Yes

Multihop SXP (CTS) No Yes

PIM SM/DM No Yes

SmartCallHome No Yes

SSO No Yes

TDR No Yes

WCCP No Yes

Ships with 45xx Bundles

Upgrade ($10,000)

© 2010 Cisco Systems, Inc. All rights reserved. 9

Catalyst 4500 IP Base vs. Competitor

FeaturesCatalyst 4500 IP Base License

$10,000

Example: ProCurve 5412/5406Bundles

10GE UplinksPurchase Module

$5,099

AutoQos

EnergyWise

Location Services

SmartPorts

SmartCallHome

TDR

PVST+

Embedded Event Manager (EEM)

Expanded ACL Support (32K)

Time Based ACLs

MLD

PIM SM/DM License - $2,999

802.1x Full Capability (User Identity) License - $5,499

Total $10,000 $13,597

26%

savings

© 2010 Cisco Systems, Inc. All rights reserved. 10

Catalyst 4500E Series Wireless Controller BundleIdeal for Cisco Smart Business Architecture Deployments

For Price-Sensitive

Distribution Layer

Deployments

Bundle Price $44,000

SKU: BN-CF2-SBA+K9

Catalyst 4500E Switch

List Price @ $38,990

5508 Wireless Controller List Price @ $22,495

$61,485$61,485

COMPETITIVE WIN:A public school district chose Cisco over the incumbent competitor... We designed this with over 300 Catalyst 4507RE switches...we were able to leverage the BN-CF2-SBA+K9 bundles with WLAN Controllers for this strategic win.

-Cisco Account Team

+

WS-C4507R+E + Sup6L-E IP Base + WS-X4624-SFP-E + Controller AIR-CT5508-50-K9

28% off the List Price!VIP Incentive is Available!

*Support for 50 AP’s included (expandable to 250 AP’s with S/W License)

© 2010 Cisco Systems, Inc. All rights reserved. 11

Compare Cisco and Competitor’s Services

Service Element

Competitor Cisco

Warranty Care Packs

Warranty (2K 3K, 4K)

Smart Foundation (only 4503E, 4506E,

4507R-E, 2K, 3K)SMARTnet

Duration of coverage

Lifetime

▪ Mainly 3 years

▪ Sometimes 1 year

Lifetime

(Fan and power supply are limited to 5 years.)

▪ 1-year renewable (45% < SNT NBD)

▪ 25% off 1-yr price for 3 yrs or 40% off 1-yr price for 5 yrs

▪ Annual contracts

▪ Multi-year contracts

TAC hoursVary 24x7 Free 90-days 8x5

TAC (only on 2K-S and 3K-X)

9x5 to SMB TAC 24x7 Cisco TAC

Web support Yes YesFor downloading SW releases only

Cisco.com SMB knowledgebase

Cisco.com knowledgebase

Advance hardware replacement (AHR)

NBD if parts are in stock, 2 days or more if not

▪ 13x5x4 AHR

▪ 24x7x4 AHR

▪ 24x7 SW

▪ HW/SW support

10-day AHR (on all)

NBD (only 2K-S and 3K-X)

NBD AHR

▪ 8x5xNBD AHR

▪ 8x5x4 AHR

▪ 24x7x4 AHR

▪ 24x7x2 AHR

On-site support No Yes No No Yes

Bug fixes, updates and upgrades

Free for now as part of lifetime warranty, though policy is in slow-motion transition

Lifetime bug fixes & updates for LAN Lite, LAN Base & IP Base images

▪ Free SW bug fixes

▪ For-fee updates and upgrades. (if not already covered by Standard Warranty

Covers bug fixes, updates and upgrades within a licensed feature set

© 2010 Cisco Systems, Inc. All rights reserved. 12

How to Close the DealCisco Switching Offers Against Competition

Architectural Selling Smart FoundationEntry Level Support

2K, 3K, 4503E, 4506E, 4507R-E, 4510R-E

25% Off 3 Yr, 40% Off 5 Yr

NBD Hardware Replacement

8 AM–5 PM TAC Access

Online Troubleshooting;SW Bug Updates

45xx-E Modular BundlesFlexible Upgrade Path

4503E @ $11K (no ps), 10/100/1000 PoE Plus, scalable from 48 to 96 ports

4506E @ $18K (no ps), 10/100/1000 PoE Plus, scalable from 96 to 240 ports

4507RE @ $22K (no ps), redundancy capable 10/100/1000 PoE Plus, scalable from 96 to 240 ports ($11K upgrade option to Sup7E & 4700)

4510RE @ $33K (no ps), redundancy capable 10/100/1000 PoE Plus, scalable from 96 to 384 ports – Includes the NEW Supervisor 7-E

Borderless Networks Campus• Distribution bundle with 4507R and Wireless

Controller

• 28% List Price

Smart Business Architectures• Leverage Cisco’s design, deployment, and

configuration guides

2960 & 2960-S LAN Lite Switches Entry to Cisco Experience

FE and GbE on 8, 24, and 48 ports

PoE support up to 15.4W per port

Basic QoS, standard availability and multicast features

Entry-level security and network admission control

Link connectivity and cable diagnostics for enhanced troubleshooting

LLW and enhanced LLW, FlexStack

© 2010 Cisco Systems, Inc. All rights reserved. 131313

© 2010 Cisco Systems, Inc. All rights reserved. 14

Partner Community ForumExpand your Knowledge. Connect with Cisco BUs Directly.

Step 1: Please go to the site to set up your profileStep 2: Start a discussion by clicking in the “Actions” box on the leftStep 3: Subscribe to the page to receive notifications by clicking the “Receive email notifications” link on the “Actions” box on the left.

 Borderless Networks: https://www.myciscocommunity.com/community/partner/borderlessnetworks?view=overview

Borderless Networks R&S: https://www.myciscocommunity.com/community/partner/borderlessnetworks/routeswitch

Data Center:https://www.myciscocommunity.com/community/partner/datacenter  

“This community is your space to interact with Cisco and other partners.  With the partner in mind, various Cisco organizations, including the product BUs are available here to help develop your expertise.  Share your expertise.  Voice your opinions.  Exchange ideas”

© 2010 Cisco Systems, Inc. All rights reserved. 15

Partner Resources

Partner Promotions and Incentiveshttp://www.cisco.com/web/partners/incentives_and_promotions/index.html

Partner Central Switchinghttp://www.cisco.com/web/partners/sell/technology/switching/index.html

Catalyst 4500 Partner Collateralshttp://www.cisco.com/en/US/partner/products/hw/switches/ps708/products_partner_resources_list.html

Smart Business Architecturehttp://www.cisco.com/web/partners/sell/enterprise/cab.html