4 Guidelines on Taking Public Markets to the Next Level

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4 Guidelines on Taking Public Markets to the Next Level

By Kelly Verel on Apr 28, 2011 | 1 Comment

Register now for PPS upcoming training session, “How to Create Successful Markets,” May 20-2

in !ew "ork City#

$arlier t%is year, & atten'e' an' keynote' t%e 20 Maine (armers Market Con)ention, w%ic% *roug%t

toget%er market managers, )en'ors an' local an' fe'eral legislators to 'iscuss market issues in Maine#

Here+s t%e )i'eo of my talk

)imeo )i'eo.i'/”1034 wi't%/”5254 %eig%t/”364 title/”"es” *yline/”"es” portrait/”!o”

autoplay/”!o” loop/”!o” color/”00a'ef”7

8%ile t%e num*er of new markets in Maine continue to grow, most of w%at & %ear' people talk a*out at

t%e conference was %ow t%eir esta*lis%e' market is *eing aske' to e9pan' operations an' take on a larger

role in t%e life of t%e community#

Markets across t%e state are e9pan'ing t%e num*er of 'ays t%ey are open an' a''ing secon' locations,

accepting S!:P;$<=, selling local pro'ucts online, an' e)en operating year-roun'# 8%ile t%is growt% is

e9citing it also is c%allenging, especially *ecause so many of t%e state+s markets are operate' *y )olunteers#

:s markets in Maine an' across t%e country are increasingly recogni>e' as important community assets,

t%ey nee' %elp taking on larger responsi*ilities# !o matter w%et%er your market is new or esta*lis%e' an'

un'ergoing growing pains, t%ese principles can %elp make it succee' *ot% as a market an' as a great

community place#

http://www.pps.org/blog/4-guidelines-on-taking-public-markets-to-the-next-level/#disqus_thread


http://www.pps.org/training/htcsm/

http://www.whcacap.org/farm-to-market/farmers-market-convention/


http://www.pps.org/store/featured-items/snapebt-at-your-farmers-market-seven-steps-to-success/



http://www.pps.org/training/htcsm/






4 GUIDELINES FOR CREATING A GREAT PUBLIC MARKET

: market on Rue Mouffetar' in Paris

1. CREATING A GREAT FARMERS MARKET IS ABOUT CREATING A GREAT PUBLIC

SPACE

=%e only way your market will *e truly successful is if it+s a great pu*lic space# 8%en we sur)eye'

customers a*out w%y t%ey lo)e markets, the number one reason was because they brought people

together#

People lo)e foo', people )alue contri*uting to t%eir local economy- *ut more t%an anyt%ing, people lo)e

*eing near ot%er people# So if you+re a market manager, w%at can you 'o to foster t%at?

Making places w%ere people like to %ang out wit% eac% ot%er will 'irectly *enefit in 'ollars#

2. PUBLIC MARKETS MUST HAVE PUBLIC GOALS:

: pu*lic market can come in many s%apes an' si>es inclu'ing a craft market, art market, flea market,

farmers market, in'oor market# <ut to *e consi'ere' a public market, t%e market must

• Ha)e pu*lic goals %ow 'oes t%is place contri*ute to t%e community?

• @perate in pu*lic spaces- it can *e pri)ately owne' *ut customers s%oul' not pay to get in

• Ser)e locally owne' an' operate' *usinesses



=%e *est pu*lic markets confer a num*er of great pu*lic *enefits# Researc% from t%e (or' (oun'ation

s%ows pu*lic markets confer multiple *enefits to t%e communities t%ey ser)e# Pu*lic Markets

• *ring toget%er 'i)erse people

• create acti)e pu*lic spaces

• link ur*an an' rural economies

• promote pu*lic %ealt%

• pro)i'e economic opportunity for )en'ors

• cataly>e t%e renewal 'owntowns an' neig%*or%oo's

3. MARKETS HAVE TO EVOLVE.

"ou can+t Aust create a Pike Place o)ernig%t# &t took 00 years for t%e market to get to w%at it is to'ay a

t%ri)ing market 'istrict# Markets emerge from a series of incremental a''itions- often t%roug%

many lig%ter, Buicker, c%eaper proAects#

=%ere are many kin's of Pu*lic Markets

http://www.pps.org/blog/articles/the-benefits-of-public-markets/



http://www.pps.org/blog/pdf/public_markets_community_health_2.pdf

http://www.pps.org/articles/lighter-quicker-cheaper-a-low-cost-high-impact-approach/




http://www.pps.org/blog/pdf/public_markets_community_health_2.pdf




• @pen :ir Markets- temporary, operating one or a few times a week

• Co)ere' Markets- s%e's or fle9i*le in'oor space, inclu'ing winter markets- a tren' t%at is

growing in t%e nort%east

• Market Hall- in'oor *uil'ing wit% permanent stalls for )en'ors

• Market 'istricts multi acre %u*s of market-relate' acti)ity inclu'ing a in'oor market, mi9 of

w%olesale an' retail usually- usually lots of foo' relate' *usinesses, suc% as restaurants

4. HEALTHY FOOD HUBS: THE BEST MARKETS ARE AT THE HEART OF A COMMUNITY

8%en you start t%inking %olistically a*out markets as great community places- an' not merely as outlets

for pro'uce- it+s easy to see %ow markets can *ecome t%e %eart of a neig%*or%oo'# =%e *usiest, most

successful markets are places w%ere people want to spen' time toget%er#

<ut t%ey can *e more t%an fun *y strategically clustering pu*lic ser)ices an' acti)ities, markets canactually contri*ute to community %ealt%#

Markets t%at cluster fres% foo' an' %ealt% ser)ices in an en)ironment w%ere people want to come

toget%er to spen' time are Healt%y (oo' Hu*s#



Healt%y (oo' Hu*s offer many *enefits, especially in lower-income or 'isenfranc%ise' communities

wit%out grocery stores w%ere t%ere is little or no access to fres% foo'# Healt%y (oo' Hu*s are markets

w%ere you mig%t also fin' cooking 'emonstrations, %ealt% information, a s%are'-use commercial kitc%en,

Ao* training, %ealt% care, community space, community gar'ens, an' a restaurant or cafe, etc#

Healt%y (oo' Hu*s were t%e cornerstone of a concept PPS put toget%er for our work in<irming%am,

:la*ama#

PPS Can Help Make Your Market Great

PPS offers many ser)ices to rein)ent or start a pu*lic market# PPS+ markets team can %elp wit%

# Planning an' Design PPS prepares feasi*ility an' implementation plans

2# $'ucation an' =raining

• <i-annual =raining Courses in !ew "ork City on %ow to create successful markets# =%e ne9t on

will occur on May 20-2#

• Customi>e' trainings for your market+s uniBue conte9t

• &nternational Pu*lic Markets Conferences# =%e ne9t one will *e in Cle)elan' in 202

Additional resources

C%eck out PPS+ researc% on pu*lic markets an' t%ese %ig%lig%ts an' take-aways from t%e Maine (armers

Market Con)ention# These Photos Can't Lie—Araneta Center Farmers Market is Undoubtedly the Cleanest in

Metro Manila!

Compared to other public markets around Metro Manila which are known to hae this stinky

nostril"dryin# smell and sticky to muddy sidewalks$ the Araneta Center Farmers Market

%located in Cubao &ueon City( is incomparable when it comes to its hi#h standards o)

cleanliness and orderliness*

Many times + heard people talkin# about how awesome this place is so to proe it to

mysel) + decided to isit this place one day to satis)y my curiosity*

More than ,ust a mere rumor this place seemed to be the best market + hae eer seenaround the metro* Aside )rom bein# a meltin# pot o) the Philippines' known )ruits

e#etables sea)ood and meat products + am impressed about how endors maintain an

or#anied display o) all their #oods—makin# the entire place incredibly neat and tidy*

-ith the cooperatie kindness o) the Araneta .roup Marketin# /epartment + was able to

secure a permit to shoot some photos within the market's perimeter* This made it easy )or

me to #o around while hain# the chance to occasionally talk with some endors here too*

http://www.pps.org/blog/blog/creating-a-healthier-future-for-birmingham/


http://www.pps.org/blog/markets/services/


http://www.pps.org/blog/training/htcsm/


http://www.pps.org/blog/blog/cleveland-chosen-to-host-pps%E2%80%99-8th-international-public-markets-conference/


http://www.pps.org/blog/articles/research-and-case-studies/



http://www.whcacap.org/farm-to-market/farmers-market-convention/archives-2011/


http://www.whatmichaellikes.com/2013/04/santa-ignacia-tarlac-fresh-flavors-at.html

http://www.whatmichaellikes.com/2013/02/saturday-fun-at-salcedo-market-bel-air-makati.html










http://www.whatmichaellikes.com/2013/04/santa-ignacia-tarlac-fresh-flavors-at.html





0ow hold on because + am now about to show you some )ascinatin# 1nds that made my

entire Farmers Market e2perience un)or#ettably worth sharin#*

Getting Around the Dry Market

0othin# but only a kaleidoscopic mi2ture o) arious color)ul stu3 this part o) the market +

think is the most eye"catchin# o) all* +sn't it astoundin# to see how endors meticulously

arran#e all these )ruits in their stalls as i) eerythin# should look like it's well"calculatedly

positioned4

+n this area you will see a lon# stretch o) stalls sellin# nothin# but all di3erent kinds o)

)ruits—een the seasonal ones

+n this spot + was able to interact with Man# 5un one o) the stall owners* 6e said that hehas



been doin# the same ,ob o) sellin# )ruits )or oer 78 years now* -ith that lon# period o) time

he was able to obsere some deelopments and chan#es in the market as well as how the

market's administration handles maintains and alues the cleanliness o) the place*

+ #uess market endors here hae only one thin# in mind9 Cleanliness and neatness should

always be a top priority*



:Their rules and policies re#ardin# the cleanliness o) the market is strictly bein# en)orced*

-e %endors( are always reminded to be more conscious about remoin# all the

unnecessary items and clutters that could make our stalls look untidy*; he erbalied*



The )ruits and e#etables here were arran#ed as i) they should always be camera"ready!



Man# 5un is ri#ht* + do not see any unnecessary items or clutters here*



6ere are some o) our beloed local delicacies9 latik, puto, kutsinta, and leche plan to name

a )ew



-oen products and house cleanin# e<uipment are bein# sold here at the dry market too*

=ut + #uess this place doesn't need more o) that 'house cleanin#' anymore—the >oor here

looks so clean!

Inside the Wet Market



+ didn't e2pect to take #reat photos )rom this wet market* Thou#h there are lots o) people

around eerythin# still looks so or#anied!

+t?s stinky and sticky—commonly these are some ad,ecties that best describe a wet market*

=ut + #uess these words are neer applicable here at all*

Michael Talipan the ery patient and courteous security o@cer on duty who ta##ed alon#

with me durin# my isit here said :This part o) the market is su@ciently bein# maintained

by sanitary roers who always ensure that the market >oors are mopped and

)ree )rom clutters and #rimy smud#es* As a security #uard in this area we are as well bein#

adised to care)ully monitor the compliance o) eery endor to our policies re#ardin#

maintenance and cleanliness*;



+ can't see any bloody stains here at all* + don't know how they do this but kudos )or this

'clean' ,ob!



Can you see how painstakin# these shrimps were arran#ed4



/oes this wide array o) sea)ood looks more )resh when it's presented like this4



6u#e crabs and lobsters are ,ust some o) the #reat 1nds here too!



To be )air to eeryone there are reliable wei#hin# scales that

are placed around the market to ensure the wei#ht accuracy

o) the products or items a customer has bou#ht

0o wonder why consumers loe to >ock around this place eeryday* As you can see Araneta

Center Farmers Market has already paed its way to the hall o) )ame because o) its best and

outstandin# standards in customer satis)action*

6ence + would no lon#er be astonished i) you suddenly realied what li)e could be like i) you



lie near this place* Aside )rom en,oyin# this market?s com)ort and conenience Cubao has

more interestin# actiities to o3er—in )act you can indul#e into some sky?s"the"limit

shoppin# sprees and can en,oy unlimited )ood trips to a #reater selection o) restaurants here

too! =ut to en,oy all the #oodness lon#er the best option is to aail or rent a condominium

or maybe a house nearby* For sure there are always some units aailable in this area that

are now ready )or occupancy* %To 1nd a home near Cubao try usin# ipmatch—a power)ul

yet a user )riendly tool that can locate real estate properties in less than B minutes(

.oin# back to the Farmers Market + wonder what would it be like i) all the marketplaces in

the country would be as clean and well"maintained like this* Undoubtedly there will be an

enormous spike in the #rowth o) the Philippines? economy* The health o) the Filipinos too will

si#ni1cantly be improed*

Truly the Araneta Center Farmers Market is one o) its kind* +ts indeed an epitome o)

e2cellent cleanliness and inimitable market standards*

LCQ5: Public market

*******************

Following is a question by the Dr Hon Eliabeth Quat an! a

re"ly by the #ecretary $or Foo! an! Health% Dr &o 'ing(man% in

the Legislati)e Council to!ay February +,:

Question:

Quite a number o$ resi!ents in newly !e)elo"e! !istricts%

such as -seung &wan .% -in #hui 'ai an! -ung Chung% ha)e relaye!to me that the !istricts in which they li)e lack "ublic

markets/ For e0am"le% while the "o"ulation o$ L.H1# Park in

-seung &wan . together with its neighbouring housing estates has

e0cee!e! 23 333% there is no "ublic market in that

area/ 4esi!ents there ha)e to tra)el a long !istance to buy

$resh $oo! an! !aily necessities/ 1lso% the "rices o$ such goo!s

are o$ten higher than those in other !istricts !ue to ina!equate

com"etition/ .n the other han!% some tenants an! customers o$

"ublic markets without air(con!itioning systems ha)e relaye! to

me that the unbearable swelter o$ these markets !uring summer

turns "eo"le away an! causes $oo!stu$$s to !ecayeasily/ Howe)er% the threshol! $or retro$itting air(con!itioning

systems in these markets is )ery high% i/e/ the o)ernment will

consi!er such works only when 657 or more o$ the tenants gi)e

their su""ort/ 8n this connection% will the o)ernment in$orm

this Council:

9, o$ its maor consi!erations in !etermining whether to "ro)i!e

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"ermanent or tem"orary "ublic markets in newly !e)elo"e!

!istricts; whether it has any "lan to "ro)i!e a "ermanent or

tem"orary "ublic market in -seung &wan . 1rea 65% which is

a!acent to L.H1# Park;

<, whether it will amen! the rele)ant "lanning criteria an!

"ro)i!e more "ublic markets in newly !e)elo"e! !istricts% so as

to intro!uce com"etition an! $acilitate resi!ents in buying $resh

$oo! an! !aily necessities; i$ so% o$ the !etails; i$ not% the

reasons $or that; an!

2, whether it has any "lan to re)iew the threshol! $or

retro$itting air(con!itioning systems in e0isting "ublic markets%

an! !e)ise a $airer metho! $or sharing air(con!itioning costs%

etc/; i$ so% o$ the !etails; i$ not% the reasons $or that=

4e"ly:

Presi!ent%

1t "resent% the Foo! an! En)ironmental Hygiene De"artment

FEHD, manages 939 "ublic markets% inclu!ing >? "ublic markets

which mainly sell $resh "ro)isions an! other !ry an! wet goo!s%

as well as <5 $ree(stan!ing cooke! $oo! markets/ -he Link 4eal

Estate 8n)estment -rust Link 4E8-, an! the Housing 1uthority

each manages @3 an! <3 market )enues res"ecti)ely/ .ther than

these% there e0ists a goo! number o$ "ri)ate markets%

su"ermarkets an! $resh "ro)ision sho"s run by "ri)ate

o"erators/ 8n a!!ition to the some < ?33 stalls in "ublicmarkets selling $resh "ro)isions such as $ish% meat an! "oultry%

there are currently aroun! < >33 license! $resh "ro)ision sho"s

inclu!ing those in su"ermarkets, which o$$er choices to

consumers/

1ccor!ing to the Hong &ong Planning #tan!ar!s an!

ui!elines% a"art $rom the "o"ulation o$ the area in question%

the 1!ministration woul! take into consi!eration other rele)ant

$actors/ -hese inclu!e the !emogra"hic mi0% community nee!s% the

"ro)ision o$ "ublic an! "ri)ate market $acilities nearby% the

number o$ $resh "ro)ision retail outlets in the )icinity% an! the"ublic sentiment towar!s the "reser)ation o$ hawker areas/ -he

Planning De"artment will consult the rele)ant "olicy bureau0 an!

go)ernment !e"artments% inclu!ing the FEHD% when "re"aring or

re)iewing town "lans to ascertain whether there is a nee! to

reser)e lan! $or "ublic markets/

Ay re"ly to the )arious "arts o$ the question is as $ollows:



9, Buil!ing a new "ublic market in)ol)es both lan! an! "ublic

money/ Be$ore !etermining whether a market shoul! be built% the

o)ernment woul! ha)e to !uly assess the !eman! $or the market

an! the question o$ cost e$$ecti)eness% $or the "ur"ose o$

ensuring that "ublic resources are "ut to "ro"er use/

#"eci$ically% $actors that are taken into account inclu!e the

"o"ulation o$ the area in question% the !emogra"hic mi0% the

community nee!s% the "ro)ision o$ "ublic an! "ri)ate market

$acilities nearby% an! the number o$ $resh "ro)isions retail

outlets in the )icinity/

'e ha)e looke! at the situation in -seung &wan ./ 1t

"resent% si0 markets manage! by the Link 4E8- an! $our "ri)ate

markets e0ist in -seung &wan ./ -hey are locate! in maor "ublic

or "ri)ate housing estates an! sho""ing )enues/ -here are <>

sho""ing malls% <+ su"ermarkets an! about 923 $resh "ro)isions

sho"s/ Di$$erent areas in the !istrict are connecte! to eachother by )arious mo!es o$ trans"ort/ -his hel"s $acilitate the

sho""ing acti)ities o$ local resi!ents/ 1ccor!ing to e0"erience%

the stall )acancy rate o$ a new market will be relati)ely high i$

the "ro!ucts an! ser)ices "ro)i!e! are similar to those o$

e0isting tra!ers who ha)e been o"erating in the !istrict $or a

long time/

E)en in the case o$ a tem"orary market% the 1!ministration

has to "ut in a sieable amount o$ resources to "ro)i!e basic

$acilities such as ceiling% stall "artition% electrical

installation% water su""ly an! sewerage systems% )entilation%lighting system% $ire($ighting system% toilets an! re$use storage

chamber/ Hence% the o)ernment has not !e)elo"e! any new

tem"orary market in recent years/ Aost o$ the e0isting tem"orary

markets are "ro)i!e! to resite hawkers who woul! otherwise be

tra!ing on(street causing en)ironmental nuisance an! obstructing

"e!estrian an! )ehicular tra$$ic/ -he last tem"orary market

!e)elo"ment "roect% com"rising the am Cheong #treet -em"orary

Aarket an! -ung Chau #treet -em"orary Aarket% was carrie! out by

the $ormer rban Council in the early 9@@3s/ -hese markets were

use! to accommo!ate on(street hawkers selling wet goo!s in #ham

#hui Po an! tenants o$ the $ormer #ham #hui Po Aarket/ 8n thelatter case% the "ur"ose was to )acate the site $or !e)elo"ing

the "resent Pei Ho #treet Aarket/

.n account o$ the abo)e consi!erations% the 1!ministration

has no "lan to "ro)i!e a "ermanent or tem"orary "ublic market in

-seung &wan . 1rea 65 at "resent/



<, -he abo)e requirements in the Hong &ong Planning #tan!ar!s

an! ui!elines "ertaining to the "lanning o$ "ublic markets ha)e

been in use since they were last u"!ate! in <33@/ 1s to the

requests $or "ro)i!ing new "ublic markets in in!i)i!ual

!istricts% we will continue to closely monitor the local

situation as well as listen to the )iews o$ stakehol!ers an!

assess the nee! to re)iew the "lanning gui!elines $or "ublic

markets as an! when a""ro"riate/ 'e will care$ully consi!er the

)arious rele)ant $actors% inclu!ing those set out in the "lanning

stan!ar!s an! in "art 9, o$ the re"ly% be$ore !eci!ing on the

"ro)ision o$ any new "ublic market in a certain !istrict/

2, Following the e0isting "ractice% a request $or installation

o$ air(con!itioning system at a "ublic market will $irst be

!iscusse! at the meeting o$ the rele)ant Aarket Aanagement

Consultati)e Committee AACC,/ 'here there is a consensus among

members o$ the AACC that the request shoul! be $urther e0"lore!%

the FEHD will con!uct a questionnaire sur)ey to gauge the e0tento$ su""ort $rom market tenants $or the request/ 8$ 657 or more

o$ the tenants su""ort the "ro"osal% the 1!ministration will

con!uct a !etaile! technical $easibility stu!y/ -aking into

consi!eration the $in!ings o$ the stu!y% the e0tent o$ works

require!% cost e$$ecti)eness% length o$ business !isru"tion an!

tenants )iews% the 1!ministration will !eci!e whether there is a

case $or bi!!ing resources $or the installation o$ air(

con!itioning systems/

'hen the air(con!itioning system is being installe!% a

"ublic market woul! ha)e to be enclose!/ 1$ter installation% thesystem has to be turne! on all year roun! $or a!equate

)entilation/ 1ll tenants will ha)e to "ay $or the recurrent

e0"enses% inclu!ing the electricity charges an! general

maintenance costs $or the whole year% an! not ust !uring the

summer months/ 1ny tenant who re$uses to "ay these charges will

ha)e to mo)e out o$ the "ublic market/ -he a!!itional o"erating

cost relate! to the air(con!itioning system is a $actor that

e0isting tenants ha! not taken into account when they bi! $or

their "ublic market stalls/

#econ!ly% the "ro)ision o$ air(con!itioning systems o$tenin)ol)es "artial or com"lete closure o$ the "ublic market $or as

long as se)eral months !e"en!ing on the circumstances% !isru"ting

business an! a$$ecting the li)elihoo! o$ tenants/ 8n one case%

all the stalls o$ a market(cum(cooke! $oo! centre ha! to cease

business $or aroun! si0 months $or the installation o$ air(

con!itioning system/ -he business cessation "erio! may e)en be

longer in more com"licate! cases/ -enants who !o not su""ort the



installation o$ air(con!itioning system will also be

a$$ecte!/ -he threshol! that must be met in or!er to su""ort a

!ecision in $a)our o$ the installation o$ air(con!itioning system

shoul! not be too low/ .therwise% !is"utes may "roli$erate/

8 un!erstan! the concern o$ Dr Hon Quat about the "ro"riety

o$ the e0isting threshol! relating to the "ro)ision o$ air(

con!itioning system/ 8 wish to stress that regar!less o$ where

we "itch the threshol!% it coul! har!ly "lease e)erybo!y/ 'hen

consi!ering whether to a!ust the e0isting arrangement% a"art

$rom the technical $easibility an! resources im"lications% we

ha)e to take into account the !eman! o$ tenants who woul! like to

install air(con!itioning system% as well as make allowance $or

arrangements meeting the interests o$ those tenants who !o not

su""ort the installation but ha)e been running business in the

"ublic market concerne! $or many years/ 8n a nutshell% we ha)e

to be )ery cautious i$ we are going to re)iew the 657 threshol!/

'e nee! to reiterate that in the $ormulation an! re)iew o$ "ublic"olicies% we ha)e to strike a "ro"er balance among the interests

o$ )arious stakehol!ers in a res"onsible manner/

1s $or the calculation o$ air(con!itioning charges% a$ter

taking o)er "ublic markets $rom the two $ormer munici"al

councils% the 1!ministration re)iewe! the arrangements $or

reco)ery o$ air(con!itioning charges in "ublic markets an!

consi!ere! that se"arate charging o$ rental an! air(con!itioning

charges was more in line with the user "ays

"rinci"le/ 1ccor!ing to the e0isting "ractice% the o)ernment is

res"onsible $or the ca"ital costs o$ installing the air(con!itioning systems% an!% unlike the usual arrangement a!o"te!

by commercial lan!lor!s% we will not reco)er the ca"ital costs

$rom tenants through subsequent rental a!ustments/ -he

o)ernments "olicy is to ha)e the recurrent e0"enses% inclu!ing

electricity charges an! general maintenance costs% borne by

market tenants/ -he recurrent e0"enses incurre! by the "ro)ision

o$ air(con!itioning system will generally be borne by tenants "ro

rata% base! on the $loor area o$ their res"ecti)e stalls/ For

)acant stalls% the rele)ant costs will be borne by the

o)ernment/ -his cost sharing metho! is consistent with that

a!o"te! $or all other go)ernment rental "ro"erties/

En!sG'e!nes!ay% February +% <395

8ssue! at H&- 9?:9<

Documents

4 Guidelines on Taking Public Markets to the Next Level