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3R Kenya project| Wageningen University & Research | 1 Introduction Companies in developed countries (such as the Netherlands) see business opportunities for trading their goods and services with consumers and companies in developing countries (such as Kenya). Goods can be technologies, and services are often innovation services. This brief mainly focuses on the transfer of Dutch technologies. However, it also describes some services in order to provide relevant recommendations for the Embassy of the Kingdom of the Netherlands (EKN). The collected evidence comes from scientific and empirical literature and from activities that have been carried out in the 3R project. The main question in this brief is: What are the experiences of Dutch companies in introducing Dutch technologies in the Kenyan market and what are support needs for both Kenyan and Dutch companies? The more specific questions answered in this brief are: What is the role of technology transfer in local sector development? What success factors determine a good fit in the Kenyan context? What supporting mechanisms are useful for technology transfer? What can we learn from current experiences in the dairy and horticulture sectors? 1. Dutch technologies may support sector development Dutch companies that transfer technologies and enter the market of the dairy, horticulture and aquaculture sectors in Kenya may contribute to local sector development. More specifically, it is assumed that this type of international technology transfer contributes to: modernization of sectors in terms of production and processing methods a more business-like orientation of the sectors, increased participation in logistics and marketing of formalized value chains, and new business models increased capacity of sector actors in terms of new knowledge and skills to successfully operate new technologies new benefits for internationally operating companies in terms of creating markets and tapping into new sources of knowledge. (Foster and Heeks, 2013; Hassan et al., 2015; Brem, 2017) 2. Success factors for technology fit Following the idea that international technology transfer is a kind of inclusive business and innovation ecosystem (Gupta et al., 2015), the key for successful transfer and fit of Dutch technologies to the Kenyan context is that they are sufficiently translated and adapted to the local context in which they are employed. For successful fit: the technology needs to take into account local technology and service preferences the technology should be developed in close interaction with the prospective users to make it fit their demands the technology needs to be easily modifiable to the local circumstances during use the technology should make use of materials and resources, as well as support services, that are locally available the technology should be supported by a dedicated business and service model that fits in the local context. (Foster and Heeks, 2013; Business to Action, 2017) Inclusive innovation and business refers to innovation and business that supports social and economic development in Kenya by generating business in both Kenya and the Netherlands, while minimizing negative trade-offs and unintended social and environmental consequences (see section 4). 3. Supporting mechanisms for Dutch technology transfer To enable transfer and embedding of Dutch technologies in Kenyan businesses, and hence to enable inclusive business and innovation, two main components need to be in place: 1. The right public–private partnerships are formed. These should include a host of partners from both the foreign companies (from the Netherlands, in this case) 3R Kenya Issue Brief 003 How to fit Dutch technologies to the Kenyan situation: From technology transfer to inclusive business and innovation Laurens Klerkx 1 and Ingrid Coninx 2 1 Wageningen University 2 Wageningen Environmental Research .

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Page 1: 3R Kenya Issue Brief 003 · 2/3/2020  · Show the benefits of the technology: KMDP has been instrumental in familiarizing Kenyans with Dutch technology, through demonstrations, pilots,

3R Kenya project| Wageningen University & Research | 1

Introduction

Companies in developed countries (such as the

Netherlands) see business opportunities for trading their

goods and services with consumers and companies in

developing countries (such as Kenya). Goods can be

technologies, and services are often innovation services.

This brief mainly focuses on the transfer of Dutch

technologies. However, it also describes some services in

order to provide relevant recommendations for the

Embassy of the Kingdom of the Netherlands (EKN). The

collected evidence comes from scientific and empirical

literature and from activities that have been carried out in

the 3R project.

The main question in this brief is: What are the experiences

of Dutch companies in introducing Dutch technologies in the

Kenyan market and what are support needs for both

Kenyan and Dutch companies?

The more specific questions answered in this brief are:

What is the role of technology transfer in local sector

development?

What success factors determine a good fit in the

Kenyan context?

What supporting mechanisms are useful for

technology transfer?

What can we learn from current experiences in the

dairy and horticulture sectors?

1. Dutch technologies may support sector development

Dutch companies that transfer technologies and enter the

market of the dairy, horticulture and aquaculture sectors in

Kenya may contribute to local sector development. More

specifically, it is assumed that this type of international

technology transfer contributes to:

modernization of sectors in terms of production and

processing methods

a more business-like orientation of the sectors,

increased participation in logistics and marketing of

formalized value chains, and new business models

increased capacity of sector actors in terms of new

knowledge and skills to successfully operate new

technologies

new benefits for internationally operating companies

in terms of creating markets and tapping into new

sources of knowledge.

(Foster and Heeks, 2013; Hassan et al., 2015; Brem,

2017)

2. Success factors for technology fit

Following the idea that international technology transfer is

a kind of inclusive business and innovation ecosystem

(Gupta et al., 2015), the key for successful transfer and fit

of Dutch technologies to the Kenyan context is that they

are sufficiently translated and adapted to the local context

in which they are employed. For successful fit:

the technology needs to take into account local

technology and service preferences

the technology should be developed in close

interaction with the prospective users to make it fit

their demands

the technology needs to be easily modifiable to the

local circumstances during use

the technology should make use of materials and

resources, as well as support services, that are locally

available

the technology should be supported by a dedicated

business and service model that fits in the local

context.

(Foster and Heeks, 2013; Business to Action, 2017)

Inclusive innovation and business refers to innovation and

business that supports social and economic development in

Kenya by generating business in both Kenya and the

Netherlands, while minimizing negative trade-offs and

unintended social and environmental consequences (see

section 4).

3. Supporting mechanisms for Dutch technology transfer

To enable transfer and embedding of Dutch technologies in

Kenyan businesses, and hence to enable inclusive business

and innovation, two main components need to be in place:

1. The right public–private partnerships are formed.

These should include a host of partners from both the

foreign companies (from the Netherlands, in this case)

3R Kenya Issue Brief 003

How to fit Dutch technologies to the Kenyan situation:

From technology transfer to inclusive business and innovation

Laurens Klerkx1 and Ingrid Coninx2

1Wageningen University 2Wageningen Environmental Research

.

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3R Kenya project| Wageningen University & Research | 2

and the country for which technologies, innovation and

business are developed (Kenya, in this case).

2. An ‘inclusive business ecosystem’ should form (see

Figure 1) that contributes essential resources to the

public–private partnerships to make them work

(Business to Action, 2017). This business ecosystem

should contain four support functions:

o knowledge and information services

o financial services

o capacity-building services

o services to support advocacy, negotiation and

rules for collaboration.

An inclusive business ecosystem should be capable of

supporting public–private partnerships to overcome

‘institutional voids’ (i.e. market imperfections or absent or

deficient regulatory and policy frameworks), as well as

financing new technologies and the support services

needed to get them set up and maintained; examples are

a network of maintenance service providers for the new

technologies, or a range of financial services to support

investment.

Figure 1. Inclusive business ecosystem

Source: G20 Inclusive Business Framework, in Business Call to Action,

2017.

4. Examples of Dutch technology transfer

In the dairy and horticulture sectors,1 several EKN

programmes have supported Dutch technology transfer and

have aimed to build inclusive business ecosystems, as have

other Dutch programmes such as the NWO-WOTRO Global

Challenges Programme and the 2Scale programme. Some

examples are described to share relevant lessons to

consider in the Multi-Annual Country Strategy. This brief

does not suggest that Dutch technology is the only or most

appropriate source of technology for the Kenyan dairy and

horticulture sectors, or that Kenya could not develop its

dairy and horticulture sectors without Dutch technology.

However, it is a fact that Dutch companies are active in

Kenya to market their established technologies or to

develop new ones locally, and this has been supported

through various programmes in recent years.

1 Though aquaculture is also an emerging sector in which Dutch

companies are involved, not enough information about it is available for this brief to cover this sector.

Dairy sector

Many Dutch companies and organizations are involved in

technology transfer to Kenya in the dairy sector, for

example CRV, Van de Heuvel Dairy Equipment, Mueller

Tanks, Kanters/EuroDairy Ltd, ProDairy EA Ltd, FIT Ltd,

Dejirene Ltd, Nundoroto Ltd, Roodbont, Vetvice, Bles

Dairies, Uniform Agri, Bio Foods Ltd, Happy Cow Ltd and

PUM Netherlands Senior Experts Programme. These

companies and organizations have been linked to Kenyan

partners and clients to improve technologies and practices

in, for example, forage production and preservation, cow

barn design and dairy management, dairy processing, and

training and extension:

Dutch dairy experts from PUM, an organization of

Dutch senior experts, provided technical support that

has resulted in an emerging Kenyan cadre of local

capacity builders and consultants, such as Perfometer

and PMO. PUM experts provide innovation support in

dairy advisory and training in forage production and

preservation, feeding, record keeping and total farm

management.

Vetvice, a Dutch dairy training and advisory firm,

launched the CowSignals® training concept in the

Kenyan market and, with Roodbont Publishers,

developed two contextualized CowSignals® books for

the East African market. Vetvice and ProDairy EA Ltd

also compiled two handbooks about modular cow barn

design, one for smallholders and one for medium-scale

farmers in East Africa.

(Rademaker et al., 2016; Leenstra, 2017).

Bottlenecks experienced: Lack of technology fit and

Kenyans’ (perceived) low willingness to pay for Dutch

technology

In 3R studies (Rademaker et al., 2016), we have observed

that the Kenya Market-led Dairy Programme (KMDP) has

played an important role in successfully promoting

international linkages between Kenyan farmers and

companies and Dutch companies, in particular among

medium- and large-scale farmers in Kenya. Despite having

a great need for knowledge, skills and technology, initially

the Kenyan market was perceived by Dutch service

providers and input suppliers to not yet be ready to invest

in good practice and high quality equipment and

technology. This was due to issues such as lack of

awareness of technology benefits, non-availability or non-

affordability of technologies. Some technologies are too

advanced for the Kenyan market and there is therefore a

lack of fit with the existing technological infrastructure

(Jansen, 2015). Examples are farm recording or dairy

management software, milking machines and cow barn

interiors.

Consequently, companies like Mueller Tanks Van de Heuvel

Dairy Equipment, Uniform Agri, Delta Instruments, and

CRV are hesitant to set up local offices or hubs with

qualified Dutch staff; instead, they use an intermediate

business model to operate in Kenya. Some of these

companies have local agents, but the service model and

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3R Kenya project| Wageningen University & Research | 3

quality of services of these local agents is usually below the

standards applied in the Netherlands. As a result, those

Dutch companies without strong local presence resort to a

‘pushing’ of existing products (Jansen, 2015), instead of

innovating jointly with Kenyan partners and specifically for

the Kenyan context.

Current solutions for these bottlenecks

Become more cost-efficient: The Dutch company

should include technology delivery mechanisms that

are cost-efficient.

Show the benefits of the technology: KMDP has been

instrumental in familiarizing Kenyans with Dutch

technology, through demonstrations, pilots, training,

and trade and exchange visits. This formula is simply

called ‘seeing is believing’, and it has worked well.

Bridge Dutch and Kenyan business realities and

work together to adapt technologies for the context

and adapt the context to the technologies KMDP

has acted as a broker between the Dutch and

Kenyan sides to create awareness about and

support the building of an inclusive business

ecosystem by making sure different elements such

as knowledge, finance and capacity building are

matched and adaptation of the technology to the

Kenyan institutional setting is taken care of.

Support innovation development in Kenya: KMDP’s

Innovation Fund has helped fast track business

concepts, investment and innovations in Kenya by

Dutch companies. Activities supported through the

Fund include feasibility studies, demonstration

projects, proofs of concept and full business cases. The

Fund helps leverage and lower the risks of an

investment from an applicant. The investments

through the Fund cover a wide range of activities such

as cow barn design, farm record keeping software,

(commercial) forage production and preservation,

agricultural contracting services, milk processing and

quality-based payment systems, feed rationing

software, breeding strategy, and training and

extension. In addition, the private sector would also

like to have support with regard to market access and

covering the main financial risks.

Horticulture sector

For the horticulture sector, we describe two examples:

Green Farming and the EKN-funded HortIMPACT project.

Example 1: Green Farming

Green Farming is a programme comprising more than 25

Dutch companies. It aims to connect the horticultural

networks of the Netherlands, Kenya and Ethiopia by

setting up joint activities, projects or collaborations in the

areas of research, development and production. The

programme is coordinated by AVAG, a representative of

Dutch horticultural suppliers, and Delphy, a Dutch

company that provides advice in international

agribusiness. The Dutch Ministry of Foreign Affairs

supports the program, in close cooperation with EKN

Nairobi. Green Farming combines Dutch technology and

experience with the specific production needs of Kenya, so

that custom-made product and service packages can be

offered, including on-farm training programmes,

maintenance and service cycles. Green Farming focuses

on providing solutions for profitable and sustainable

business results (http://www.greenfarming.nl/).

Bottlenecks experienced: lack of technology fit for small-

and medium-scale farms

Green Farming initially targeted a more mature high-tech

segment of the Kenyan horticultural sector, including:

Dutch water management solutions on a large Dutch-

owned flower farm in Naivasha

greenhouse climate management systems using

shade screens and ventilation

solar energy in a Dutch-owned flower breeding

company which was independent of the national grid.

(Leenstra, 2017)

These demonstrations were a technical success for only a

limited group of farmers, as they mainly transplanted Dutch

technology without major adaptations. Not all Kenyan

farmers could accommodate or afford this technology, but

it has assisted some of the consortium members in

establishing a position in the Kenyan market.

Current solutions for these bottlenecks

The subsequent Green Solutions project by Green Farming

did, however, take principles of successful cross-border

technology transfer into account, such as local adaptability

and embedding. In this project, three greenhouse modules

were developed: a basic, a plus and an advanced module

(Figure 2). The advanced module had hydroponics and a

fertigation unit).

Technology transfer remained difficult, however; while the

Dutch companies felt they were stripping down their

technology below low-tech to nearly ‘no-tech’, the cost of

the greenhouse design remained relatively high, which

made it hard to access for small-scale farmers.

Example 2: HortIMPACT

HortIMPACT is a programme led by SNV that works with

Kenyan and Dutch agribusinesses to develop business

cases that support small and medium-scale farmers to

overcome the challenges they face to access markets,

increase production, improve food safety and reduce post-

harvest losses. The business cases are developed jointly

with the agribusinesses and farmers and are selected

because they are economically viable, innovative and

scalable. HortIMPACT leverages private sector investments

by co-investing up to 50% of the necessary costs in these

business cases through its own innovation fund.

HortIMPACT also cooperates with national and county

government agencies to formulate and implement policies

to create an enabling and inclusive environment. In

addition, HortIMPACT supports innovation projects that in

time could result in new business cases that support

inclusive horticulture sector development in Kenya.

HortIMPACT shares the good practices and lessons learned

from the business cases with farmers, Kenyan and Dutch

agribusinesses and policymakers to enable upscaling of

successful methods and approaches

(http://www.snv.org/project/hortimpact).

Some examples of Dutch–Kenyan technology transfer

through HortIMPACT business cases include:

technology transfer of greenhouses, connected to

business cases in which lower tech greenhouses and

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3R Kenya project| Wageningen University & Research | 4

nethouses were tested on farms and where farmers

were trained to operate the greenhouses.

the Ketchup Project, an initiative of a few Dutch

entrepreneurs to reduce tomato losses, which in the

main harvesting season can be over 40%. The project

has started to source tomatoes from Kenya and

process them into ketchup that is sold in the

Netherlands

development and validation of integrated crop

management packages to control bacterial wilt, with

Dutch pest control company Koppert

a collaboration between Rijk Zwaan, a Dutch seed

company, and Kenya Highland Seed, a distributor that

sells seeds on behalf of Rijk Zwaan

Dutch company SoilCares, which offers soil analysis to

smallholder farmers in Kenya by using innovative

scanning technology.

Bottlenecks experienced: Lack of technology fit and

incomplete business ecosystem

Bottlenecks in HortIMPACT related to technology fit and

creating a business ecosystem include:

Uptake of technologies such as greenhouses was slow

because it requires a huge investment for smallholder

farmers. Lack of greenhouses meant some

greenhouse hybrid seeds could not be adopted. A

hybrid seed alone will not result in increased yields if

the soil has diseases or if control of pests and diseases

is not done early by adopting biocontrol methods. So

if one technology is not fit to the situation, other

technologies cannot work either.

Non-coherent business ecosystems can prevent

sustainable uptake. If farmers have increased yield

after adopting new technologies but cannot sell the

produce, they might be less likely to buy in to new

technologies a second time. Ability to adapt the

technology goes hand in hand with the ability to

market the gains it delivers.

Where large multinationals (e.g. Koppert, Rijk Zwaan)

generally have the skills, experience and resources to

build a local network of good partners and have

intercultural competence in doing business in other

contexts (with different rules, pace of business, etc.),

smaller companies have difficulties in doing this.

(Elizabeth Kyengo and Klaas De Vries, SNV, March

2018, pers. comm.)

Current solutions for these bottlenecks

HortIMPACT fulfilled a broker role by bringing together

different partners in the Netherlands and Kenya, making

sure that all ‘ingredients’ of a locally appropriate technology

were available and that all elements of the business

ecosystem were put in place. HortIMPACT helped Dutch

companies work with the realities of small and medium

farmers, by testing a range of technologies, as well as

understand the Kenyan business and market realities.

Some of these technologies may still be out of reach for

some farmers, while others may be realistic investment

options. HortIMPACT helped match farmers with the

appropriate level of technology, noting that each case

requires a tailor-made approach and partnership (De Vries,

2018). Inclusive business and collaboration between

companies has been enabled by HortIMPACT. It provides

the means to support partnership formation (e.g.

supporting trade missions; supporting inclusive business

ideas through an innovation fund). However, changing the

sector environment, and thus creating a conducive business

ecosystem, is not easy and requires long-term effort.

Figure 2. The modular greenhouse designs catering to

different types of farmers (http://www.greenfarming.nl/nl/system/files/private/GreenFarming_Gr

owingSolutions_0.pdf)

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3R Kenya project| Wageningen University & Research | 5

Conclusions

Success factors for technology fit, in terms of inclusive

business and innovation (see section 2), are (partly)

fostered and adhered to in the context of Dutch–Kenyan

technology transfer. It appears that the assumption can be

affirmed that Dutch–Kenyan technology transfer helps build

sector capacity and development. However, a fully inclusive

business and innovation approach would require continuing

attention and support.

The analysis leads to the following conclusions:

1. Many Dutch companies struggle when transferring technology to the Kenya context, unless due attention is paid to enhancing the fit to local circumstances.

2. Success factors in this process of fitting to local conditions are known: connecting to demand of market segments, adapting the product to their needs and circumstances, and working in public–private partnerships to organize the different resources needed and to tackle different types of constraints. Nonetheless, it seems that more effort can be made to start working from local Kenyan initiatives and connect

to their ideas and demand, as well as making the technologies compatible with locally available resources.

3. Most technologies observed so far seem to be centred on primary production, and less on processing, logistics and marketing, though these issues are often touched upon as they are essential for making primary production investments worthwhile.

4. Rarely, a Dutch company transfers a technology successfully without any external help, though larger multinational companies (e.g. Koppert, Rijk Zwaan) come better prepared and have more capacity for cross-border collaboration than small and medium-sized enterprises, which could benefit from EKN-supported programmes.

5. Although some support is provided more is needed in terms of brokering partnerships and activities for ‘translation’ between Kenyan and Dutch business realities, supporting the right mix of partners to

strengthen an inclusive business and innovation ecosystem.

6. Currently, support mechanisms provided through EKN programmes include innovation finance; brokering support; and technology transfer support measures such as technology adaptation, demos, supportive capacity building and training to use technologies.

7. Many technologies will still fail to be transferred without support mechanisms such as cross-border and cross-cultural brokering, support in technology adaptation and business ecosystem building, that is, help to create a conducive mix of services and a

reliable institutional environment. This may be a missed trade and investment opportunity.

8. Instead of seeing these collaborations as technology transfer, it would be more appropriate to see them as inclusive Dutch–Kenyan partnerships in business and innovation.

3R Kenya Project

The 3R Kenya (Resilient, Robust, Reliable: From Aid to Trade) project is a learning initiative supported under the

Agriculture and Food and Nutrition Security (FNS) program of the Embassy of the Kingdom of the Netherlands. 3R

Kenya seeks to assess evidence and lessons from FNS and other related programs that support competitive,

market-led models in spurring agricultural development. It focuses on the aquaculture, dairy and horticulture

sectors. 3R Kenya is running at a time when the Dutch government’s bilateral relations in Kenya are transitioning

from a focus on aid to trade to enhance the development of agrifood sectors. Through evidence generation and

stakeholder dialogue, 3R seeks to contribute to an understanding of effective conditions for sustainable inclusive

trade for transforming resilient, robust and reliable agrifood sectors.

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3R Kenya project| Wageningen University & Research | 6

References

Brem, A. 2017. Frugal innovation-past, present, and future. IEEE Engineering Management Review, 45, 37–41.

Business to Action. 2017. New Horizons – Accelerating Sustainable Development through Inclusive Business in Kenya. United Nations Development Programme, Bureau for Policy and Programme Support. https://www.businesscalltoaction.org/sites/default/files/resources/BCtA_InclusiveBus_Kenya_FINAL.pdf.

De Vries, K. 2018. Inclusive agri-business examples from the HortImpact project. Presentation held on 18-1-2018 at knowledge sharing meeting on inclusive agri-business strategies, Nairobi.

Foster, C., Heeks, R. 2013. Conceptualising inclusive innovation: Modifying systems of innovation frameworks to

understand diffusion of new technology to low-income consumers. European Journal of Development Research,

25, 333–355.

Gupta, J., Pouw, N.R.M., Ros-Tonen, M.A.F. 2015. Towards an elaborated theory of inclusive development. European Journal of Development Research, 27, 541–559.

Hassan, A., Jamaluddin, M.Y., Menshawi, K.M. 2015. International technology transfer models: A comparison study.

Journal of Theoretical and Applied Information Technology, 78, 95–108.

Jansen, A. 2015. Status report SNV/KMDP. International linkages and partnerships. SNV, Nairobi.

Leenstra, M. 2017. Easing down the pyramid: a cross case analysis of Dutch funded interventions for agri-business led inclusive innovation in Kenya. Paper presented at Frugal Innovation for Sustainable Global Development Conference, Leiden, 7–8 November 2017.

Rademaker, C., Bebe, B.O., van der Lee, J., Kilelu, C., Tonui, C. 2016. Sustainable growth of the Kenyan Dairy Sector. A quick scan of robustness, reliability and resilience. Wageningen Centre for Development Innovation, Wageningen University & Research. Report 3R Kenya/WLR 979. Wageningen.

Acknowledgements

The 3R Kenya project is funded by the Embassy of the Kingdom of the Netherlands in Nairobi, Kenya, within the framework of the

Agriculture and Food & Nutrition Security program.

This brief is based on desk review and synthesis of selected literature and expert views related to the topic. The review was undertaken to

feed into EKN’s Multi-Annual Country Strategy (MACS) development process.

Please cite this brief as: Klerkx, L. and Coninx, I. (2018). How to fit Dutch technologies to the Kenyan situation: From technology transfer to inclusive business and innovation. 3R Kenya Project Issue Brief 003. Wageningen University and Research.

The brief is available at http://www.3r-kenya.org/

Contact

Ingrid Coninx

Wageningen University and Research

3R Kenya Project manager

E: ingrid.coninx@wur-nl

Catherine Kilelu

African Centre for Technology Studies

3R Kenya Project coordinator

E: [email protected]