3G Model Sites With Flexi

  • Upload
    -

  • View
    223

  • Download
    0

Embed Size (px)

Citation preview

  • 8/13/2019 3G Model Sites With Flexi

    1/25

    Company Confidential

    1 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / Massimo Lugnani

    Scenario WCDMA

    FLEXI WCDMA

    Coverage Building

    -Business Case- Model Sites

    - Price Comparisons

    - Pricing and Scoping Guidelines

  • 8/13/2019 3G Model Sites With Flexi

    2/25

    Company Confidential

    2 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / MassimoLugnani

    WCDMA coverage caseCustomer case description and Nokia opportunities

    Typical customer segment:1. If WCDMA Greenfielder operators still show up..

    2. Or more likely existing GSM operator building WCDMA coverage in top of GSM coverage

    Operator typical challenge: Fulfill regulator coverage specifications, when 3G terminal penetration is still very low

    3G coverage cost especially for GSM 900 operators => WCDMA & GSM900 co-location issues

    Vendors typical challenge: Operators want to utilise buyers market and push 3G business risk for vendors

    Pay as you grow pricing models

    How to make attractive tender and still have at least long term profitability possibilities

    Nokia opportunities:

    Nokia Flexi BTS benefits for site acquisition are very significant because co-location likelihood is higher withexisting GSM sites. Flexi enables also a lot easier coverage fill stand alone sites availability due to FLEXIssmall size (Site Acquisition Hit-Rate for FLEXI will be higher)

    Small FLEXIs size means also less implementation & civil works cost both for existing and new sites

    From RAN

    System Sales

    guidance v. 1.2

  • 8/13/2019 3G Model Sites With Flexi

    3/25

    Company Confidential

    3 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / MassimoLugnani

    Site Price RelationshipScenario WCDMA

    NOTE

    The SITE PRICE FACTORis the total price of a Model Site referred to the price of the cheapest Model Sitein the Scenario, taken as reference element (example: in Scenario WCDMA, the reference Model Site isMS35a)

  • 8/13/2019 3G Model Sites With Flexi

    4/25

    Company Confidential

    4 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / MassimoLugnani

    Scenario WCDMAModel Site MS31aFLEXI WCDMARooftop OutdoorCoverage Fill

    Equipment:

    FLEXI WCDMA 1+1+1, 20W, without Cabinet

    Cost efficient Capacity evolution Path (up to 2+2+2 20W, or 1+1+1 40W)

    Site Characteristics:

    Coverage Fill Site, ONLY WCDMA with NO GSM equipment on site.

    Urban Rooftop Outdoor

    Equipment installed as near as possible to the antenna: Pole Mounted

    Antennas support: Pole on rooftop, heigth 6m

    3 Sectors, with 3 WCDMA X-pol antennas 65 mounted on the same pole

    Feeder Cables L=3m

    Transmission: MW, L=5m

    FPMA Power Module with 30 back-up time

    FLEXI WCDMA

    Coverage Building

    207

  • 8/13/2019 3G Model Sites With Flexi

    5/25

    Company Confidential

    5 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / MassimoLugnani

    Scenario WCDMAModel Site MS31bFLEXI WCDMARooftop DistributedCoverage Fill

    Equipment:

    FLEXI WCDMA 1+1+1, 20W, without Cabinet Cost efficient Capacity evolution Path (up to 2+2+2 20W, or 1+1+1

    40W)

    Site Characteristics:

    Coverage Fill Site, ONLY WCDMA with NO GSM equipment onsite.

    Urban Rooftop Outdoor

    Equipment installed as near as possible to the antenna: Feederless (i.e. Distributed) site as soon as available

    coverage)

    Antennas support: Pole on rooftop, heigth 6m

    3 Sectors, with 3 WCDMA X-pol antennas 65 mounted on the samepole

    1 sector with 3m jumpers and 2 sectors with 40m fibre optic

    cable+3m jumpers Transmission: MW, L=5m

    FPMA Power Module with 30 back-up time

    FLEXI WCDMA

    Coverage Building

    226

  • 8/13/2019 3G Model Sites With Flexi

    6/25

    Company Confidential

    6 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / MassimoLugnani

    Scenario WCDMAModel Site MS32aFLEXI WCDMASuburbanCoverage Fill

    Equipment:

    FLEXI WCDMA 1+1+1, 20W, without Cabinet

    Cost efficient Capacity evolution Path (up to 2+2+2 20W, or 1+1+1 40W)

    Site Characteristics:

    Coverage Fill Site, ONLY WCDMA with NO GSM equipment on site.

    Suburban Greenfield Outdoor

    Equipment installed on top of the Pole, next to the Antennas Antennas support:

    Pole in Suburban Area, heigth 30m

    3 Sectors, with 3 WCDMA X-pol antennas 65 mounted on the same pole

    Feeder Cables L=3m

    Transmission: MW, L=5m

    FPMA Power Module with 30 back-up time

    FLEXI WCDMA

    Coverage Building

    319

    FLEXI WCDMA

  • 8/13/2019 3G Model Sites With Flexi

    7/25

    Company Confidential

    7 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / MassimoLugnani

    Scenario WCDMAModel Site MS32bFLEXI WCDMARuralCoverage Fill

    Equipment:

    FLEXI WCDMA 1+1+1, 20W, without Cabinet

    Cost efficient Capacity evolution Path (up to 2+2+2 20W, or 1+1+1 40W)

    Site Characteristics:

    Coverage Fill Site, ONLY WCDMA with NO GSM equipment on site.

    Rural Greenfield Outdoor

    Equipment installed on the Tower, raised 3 to 5m from the groundon a platform

    Antennas support:

    Tower in Rural Area, 50m

    3 Sectors, with 3 WCDMA X-pol antennas 65 mounted on the same pole

    7/8 Feeder Cables, L=50m

    Transmission: MW, L=50m

    FPMA Power Module with 30 back-up time

    FLEXI WCDMA

    Coverage Building

    342

    FLEXI WCDMA

  • 8/13/2019 3G Model Sites With Flexi

    8/25

    Company Confidential

    8 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / MassimoLugnani

    Scenario WCDMAModel Site MS33FLEXI WCDMASlimCoverage Fill

    Equipment:

    FLEXI WCDMA 1+1+1, 20W, without Cabinet Site Characteristics:

    Coverage Fill Site

    Urban Outdoor on existing Infra

    ONLY WCDMA with NO GSM equipment on site.

    Equipment installed on existing Infrastructure (Lamp post H=12m),in a small cabinet at the basement of the lamp post itself

    Antennas support: Existing Infrastructure, no need for building specific antenna support

    3 Sectors, with 3 WCDMA X-pol antennas 65 mounted on thesame structure

    Typically Feeder Cables due to limited heigth of the lamp postL=15

    Transmission: MW preferred, or LL if strong constraints for

    securing proper alignment of MW antennas. L=15m FPMA Power Module with 30 back-up time

    FLEXI WCDMA

    Coverage Building

    287

    FLEXI WCDMA

  • 8/13/2019 3G Model Sites With Flexi

    9/25

    Company Confidential

    9 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / MassimoLugnani

    Scenario WCDMAModel Site MS34FLEXI WCDMARooftop OutdoorCo-located

    Equipment:

    FLEXI WCDMA 1+1+1, 20W, without Cabinet Cost efficient Capacity Evolution Path (up to 2+2+2 20W, or 1+1+1 40W)

    Site Characteristics:

    WCDMA equipment co-located with existing GSM equipment on existing site

    Urban Rooftop Outdoor

    Equipment installed as near as possible to the antenna:

    Pole Mounted

    Stacked

    Feederless (i.e. Distributed) site

    Antennas and Antenna Support options:

    3 Sectors, with 3 DUAL-BAND X-pol antennas 65 mounted on the same, existing pole

    Or, as an alternative, 3 Sectors, with 3 NEW WCDMA X-pol antennas 65 mounted on thesame, NEW pole

    1 sector with 3m jumpers and 2 sectors with 40m fibre optic cable+3m jumpers

    Transmission: Flexbus jumper to GSM/EDGE BTS Using existing rectifier system

    FLEXI WCDMA

    Coverage Building

    117

    FLEXI WCDMA

  • 8/13/2019 3G Model Sites With Flexi

    10/25

    Company Confidential

    10 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / MassimoLugnani

    Scenario WCDMAModel Site MS35aFLEXI WCDMASuburbanCo-located

    Date of availability to be communicated by RN

    Equipment: FLEXI WCDMA 1+1+1, 20W, without Cabinet

    Cost efficient Capacity Evolution Path (up to 2+2+2 20W, or 1+1+1 40W)

    Site Characteristics:

    WCDMA equipment co-located with existing GSM equipment on existing site

    Rural/Suburban Greenfield Outdoor

    FLEXI WCDMA installed:

    Equipment installed on top of the Pole, next to the Antennas

    Antennas support:

    Existing GSM Site support, monopole, height 30m

    Antennas:

    3 Sectors, with 3 DUAL-BAND X-pol antennas 65 mounted on the existing Pole

    Or, as an alternative, 3 Sectors, with 3 NEW WCDMA X-pol antennas 65 mounted on thethe existing Pole

    Feeder Cables L=3m

    Transmission: Flexbus jumper to EDGE BTS

    Using existing rectifier system

    FLEXI WCDMA

    Coverage Building

    100

    FLEXI WCDMA

  • 8/13/2019 3G Model Sites With Flexi

    11/25

    Company Confidential

    11 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / MassimoLugnani

    Scenario WCDMAModel Site MS35bFLEXI WCDMARuralCo-located

    Equipment:

    FLEXI WCDMA 1+1+1, 20W, without Cabinet Cost efficient Capacity Evolution Path (up to 2+2+2 20W, or 1+1+1 40W)

    Site Characteristics:

    WCDMA equipment co-located with existing GSM equipment on existing site

    Rural/Suburban Greenfield Outdoor

    FLEXI WCDMA installed:

    On the Tower, raised 3 to 5m from the ground

    Antennas support: Existing GSM Site support (Tower), 50m height

    Antennas:

    3 Sectors, with 3 DUAL-BAND X-pol antennas 65 mounted on the existing Tower

    Or, as an alternative, 3 Sectors, with 3 NEW WCDMA X-pol antennas 65 mounted on thethe existing Tower

    Use existing GSM antenna line with Diplexer

    Transmission: Flexbus jumper to EDGE BTS

    Use existing rectifier system

    FLEXI WCDMA

    Coverage Building

    108

  • 8/13/2019 3G Model Sites With Flexi

    12/25

    Company Confidential

    12 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / Massimo Lugnani

    Scenario WCDMA

    Price Comparisons

  • 8/13/2019 3G Model Sites With Flexi

    13/25

    Company Confidential

    13 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / MassimoLugnani

    Site Price Split Equipment vs. ServicesScenario

    WCDMA

  • 8/13/2019 3G Model Sites With Flexi

    14/25

    Company Confidential

    14 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / MassimoLugnani

    Site Price SplitScenario WCDMA

  • 8/13/2019 3G Model Sites With Flexi

    15/25

    Company Confidential

    15 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / MassimoLugnani

    Equipment Prices SplitScenario WCDMA

  • 8/13/2019 3G Model Sites With Flexi

    16/25

    Company Confidential

    16 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / MassimoLugnani

    Services Prices SplitScenario WCDMA

  • 8/13/2019 3G Model Sites With Flexi

    17/25

    Company Confidential

    17 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / Massimo Lugnani

    Scenario WCDMA

    Pricing and Scoping

    Guideline

    Pricing & scoping guideline -Operator investement drivers and Nokia

  • 8/13/2019 3G Model Sites With Flexi

    18/25

    Company Confidential

    18 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / MassimoLugnani

    Pricing & scoping guideline Operator investement drivers and Nokiatender tactic

    1. Operator investment driver: Minimize vendor price tag/site

    Generally little space for value based pricing and TCO approach

    Customer assuming that vendors technology are very standard and same

    Customer assuming that all WCDMA sites will be co-located with existing GSM sites and adequate

    3G indoor coverage achievable

    Nokia tender tactic: Offer only co-located site model by selecting the most cost

    efficient site model (in practice based on Flexi if availability allows)

    2. Operator investment driver: High quality 3G coverage cost efficiently Network coverage improvement

    Importance of BTS real coverage performance well understood by the customer

    Customer understand that there clear differences between different vendors BTS techonlogies

    Nokia tender tactic: Emphasize Nokia FLEXI generated benefits: good coverage

    performance, high GSM site co-location, less implementation cost and lower OPEX

    Tender focus should be on FLEXI even first phase rollouts need to be done with Ultrasite

    Please note:

    In this context TCO refers mainly to total CAPEX needed. In other words: Total cost to build needed coverageand capacity.

  • 8/13/2019 3G Model Sites With Flexi

    19/25

    Company Confidential

    19 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / Massimo Lugnani

    Scenario WCDMA

    Influence of key site

    parameters on Network

    dimensioning.

    An example: Antenna Height

  • 8/13/2019 3G Model Sites With Flexi

    20/25

    Company Confidential

    20 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / MassimoLugnani

    3G Site Coverage vs. Antenna HeightsKey

    Assumptions 2 simulations: SUBURBAN and RURAL areas 3 coverage categories for each simulation: Outdoor, Incar, Indoor

    2 Cases analyzed: Case 1: Site Coverage area vs. Antenna Height

    Case 2: Additional sites required to provide equivalent coverage in a pre-defined area as

    50m Tower

    Common fixed parameters:

    Site configuration 1+1+1 with Flexi WCDMA BTSModel Site MS32b

    Output Power from the PA: 43 dBm

    Antenna type: Kathrein 739494 (X-pol., 65, gain 18 dB) with 0downtilt

    Feeder type: 7/8, loss 0.08 dB/m

    Propagation model: Okumura-Hata for 1800 frequency band

    No MHA, no remote RF head

    Service, voice AMR 12.2

    Rural area, correction factor -11, Suburban area, correction factor -6

    The only variable parameter influencing the size of the Site Coverage is the

    antenna height, with 5m steps from 50m to 20m

    3G Site Coverage vs Antenna Heights Suburban

  • 8/13/2019 3G Model Sites With Flexi

    21/25

    Company Confidential

    21 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / MassimoLugnani

    3G Site Coverage vs. Antenna Heights Suburban

    AreaCase 1: Site Coverage size vs. Antenna Height

    3G Site Coverage vs. Antenna Heights Rural Area

  • 8/13/2019 3G Model Sites With Flexi

    22/25

    Company Confidential

    22 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / MassimoLugnani

    3G Site Coverage vs. Antenna Heights Rural AreaCase 1:Site Coverage size vs. Antenna Height

    3G Site Coverage vs. Antenna Heights Suburban

  • 8/13/2019 3G Model Sites With Flexi

    23/25

    Company Confidential

    23 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / MassimoLugnani

    3G Site Coverage vs. Antenna Heights Suburban

    AreaCase 2: Additional sites to provide equivalent coverage as 50m Tower

    3G Site Coverage vs. Antenna Heights Rural Area

  • 8/13/2019 3G Model Sites With Flexi

    24/25

    Company Confidential

    24 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / MassimoLugnani

    3G Site Coverage vs. Antenna Heights Rural AreaCase 2:Additional sites to provide equivalent coverage as 50m Tower

  • 8/13/2019 3G Model Sites With Flexi

    25/25

    Company Confidential

    25 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / Massimo Lugnani

    Thank you