3Cs for Product Leaders€¦ · other in the heart of north Seattle, near the quacking ducks on Green Lake. One is a highly technical guy with a deep seeded passion to help people,

PLI I Product Leaders Institute I www.productleadersinstitute.com I 206-965-8262 I HQ 500 Yale Ave N Suite #259 Seattle, WA 98109 1

3CsforProductLeadersYoumanagetheproduct,wehelpyoumanagethepeople.


AboutUs

ThePLIMeetupisco-foundedbytwoguys;lovinghusbandsandfathers,thatbothraisetwodaughterseach.BothliveinSeattle,andjusthappenedtomeetata

coffeeshop.OnegrewupundertheshadeofsweetmangotreesinIndia,whiletheotherintheheartofnorthSeattle,nearthequackingducksonGreenLake.

Oneisahighlytechnicalguywithadeepseededpassiontohelppeople,andtheother,ahighlypassionatefacilitatorwithagrowingaspirationtosupportleadersin

thetechworld.

Techskillslikecoding,understandingbigdata,andknowingaboutdesignthinkingandagilewerehelpfulfornewproductmanagerstogettheirfootinthedoor.Then,

thenextgroupofskills;likebeinganeffectivecommunicator,buildinghighperformingteams,andconvincingstakeholdersinternallyandexternally,were

absolutelynecessarytoturnthemintohighcaliberproductmanagers.



OurOnsiteCourse&PracticeOption20%ConceptFrameworks:

Assessments, Key Methods, Concepts, Reading, Examples, Stories, Group Sharing, Case Studies

15%Implementation:Follow up action, intentions

to implement, role play intentions, summaries, play

quizzes or games

15%Reflection:Apply knowledge to work, coach others with new skills, adapt concepts to your

style and specific needs

50%Practice:Trainer splits groups; facilitates and coaches workshop-style groups and individuals, action planning, group presentations, role playing, debates, activities, exercises and debriefs

ISO10015TrainingStandard


3Cs&12Competencies

CommunicateEffectivelyYouproveyour effectiveness

CollaboratewithTeamsYoumotivateothersonteam-tasks

ConvinceStakeholdersConvincingkeypeople todosomething

BeaStoryteller EmotionalIntelligence LeadwithAuthorityBeAssertive Manage Conflict DriveChangeNegotiate FacilitateWorkshops CulturalDexterityBeCreative DriveTeamPerformance Product Evangelism

1 CommunicatingEffectively


Communicate– TellStorieswithData

“Ifyouwantotherstoanalyzeanddebatewithyou,presentthemlogicanddata.Ifyouwantotherstofollowandimaginealongsideyou,

tellthemastory.”

DanielPinkfromTheWholeNewBrain

Practice StorytellingTriangleSkills

You

Youraudience

Yourstory

Guide

and

Signpo

st

Practice Scripting,Storyboarding

1

23

Oridinary

ChangeNew

Time

-Emotion+

a b c

13% 52% 32%

45% 14% 67%Heat-graph Average

Max

Min

Build EffectiveDataGraphics


TellStorieswithDataBrief:Knowhowtochangeanyidea,issue,ortopicintoatransformativeexperienceforanyaudience.

Benefits:• Utilizethepowerofstoriesto

captureandinfluenceyouraudiences

• Becapabletotell3-minuteto30-minutestoriesthatimpressyouraudiences

• Usemetaphorsandconceptstosimplifycomplexpoints

• Turnblanddataintoappealinggraphicsandtalkingpoints

Whatyouget:

1. CoursePDFSlide-deck.

2. Recordedpractices,withlivecoachingandfeedback.

3. Templatesforbuildingstorycontent.

4. Effectivedatavisualizationgraphicslide-deck.

Agenda:

PracticeStorytellingTriangleSkills

- Showandtellyourcontent.Usegesturesandactingtoadddimension.Interacting onthesidetoincludeandleadpeople.Guiding audienceswithpurposeandbenefits,scenesandthemes,andsignposting

PracticeScripting

- Powerofcontrastingemotionsanddrawingaudiencescloser

BuildDataVisualizationGraphics

- Powerofcontrastingemotionsanddrawingaudiencescloser


Communicate– Speak&InfluenceFramework– Language&IntentionMatrix

We need to find the balance

between truth and tact, to learn to

express ourselves firmly in a way that keeps the lines of communication

open.Goal: Align your intention with your spoken and nonverbal language.


Speak&InfluenceBrief:Driveconversationswithoutbeingrude.Influencepeopleusingthepowerofyourmind,words,andgestures.

Benefits:

• Getmoreofwhatyouwant,whenyouwantit,withoutcompromisingyourselforothers

• Discoverthehiddenbenefitsofbeingpersistent.Forgetaboutexcuses.Youwon’tneedthemanymore.

• Managetheexpectationsyougiveyourselfandthosethatothersgiveyou

Whatyouget:

1. ScoredonlineAssessmentforstrengthsandweaknessesonspeakingandinfluencing.



4. GettheProductManger’shandbookofbestpracticesfortasks,situations,andcaseswhereyou’llneedtospeakandinfluenceothers.

Agenda:

Using”I”Statements

- Makepowerfulstatementsthatotherswilllistentoandabideby

- Stopstressingoutbywhatyou

ManageExpectations

- Learnwhyyoumightbegivingpeopletheimpressionthatyouareweakorsoft

- Learnwhyreasoningorexcusesoftenleadyoutooverpromiseorunder-deliverresults

Influenceothers

- Practiceusingdetermination,repetition,andconsistency


Communication– Negotiate

“The ability to negotiate will change your life forever, no

matter how you intend to use it.”

Herb Cohen, author of Negotiate Anything

abc

Framework– Pies,Power,andTactics

1.Cutthepieormakethepiebigger.

Them

You

3.Tactics&Counter-tactics

2.Leveraging


NegotiateBrief:Seetheworld,people,andallcommunicationthroughanentirelydifferentlens.Negotiationskillswillhelpyouseebetweenthelinesandbeyondwhatotherstellyou.

Benefits:

• Usethepower,time,andinformationvariablestobuildyouroptionsinanysituation

• NegotiatewhennecessaryusingBATNA(BestAlternativetoaNegotiatedAgreement)

• Recognizetacticsandemploycounter-tacticstowinmoreandmoreoften

Whatyouget:



3. GetreusableBATNA templatesthatyoucanuseinanysituationtoassessyourlikelihoodofwinninganegotiation.

Agenda:

WhentoNegotiate

- UnderstandBATNA– whetherit’smorebeneficialforyoutonegotiateorcollaborate

NegotiationVariables

- Buyyourselfmoreoptionsbyleveragingthepower,time,andinformationvariables

TacticsandCounter-tactics

- Recognizewhenother’saretryingtomanipulateyouandwhatyoucanchangeinyourstrategytogaintheupperhand


Communication– BeingCreative

Beingcreativeismorethanjusthavinggoodideas.

”Ideasarecheap.Executionisstrong.”

“Ifyouhaveagreatidea,shareit,andtheworldwillrewardyouwithmoreideas.”

Framework– Limitations&Enablers

6sidesofabox,blockingourpotential

MindscapeEnablerMatrix

Highdetail

LowDetail

Shortvision

Longvision

NickSouterBreakthroughThinking


BeingCreativeBrief:Everyonetalksaboutgettingyourheadoutofthebox,butwhatdoesthatreallymean?Removethebarriersandreplacethemwithenablerstobemorecreativetoday.

Benefits:

• Knowwhatcouldbeblockingyourcreativepotential

• Updateyourbrainwithanenablingmindscape

• Understandhowtoimprovethepsychologicalandphysiologicaltaxthatcreativepeopleendure

Whatyouget:



3. CreativeEnablingScoredOnlineAssessment.

4. Bonus– CommonProblemsandSolutionsTest.

5. InnovativeCulture10ConsiderationsCard

6. Add-on– a20%discountontheHBDIassessment(the“go-to”assessmentusedbyUXandDesignThinkingprofessionals)regularprice$475

Agenda:

ChangingourAssumptions

- Relearnhowproblemsaffectourbrainsandhowwecanreframeproblemstofindsolutionsfast

The6-sidedboxthatblocksus

- Discoverwhichofthe6disablersareholdingyouoryourteamback;fear,knowledge,complacency,habit,assumptions,ortherules

CreativeMindscape

- Gotaproblem?UsetheCreativeMindscapeMatrixtodeterminewhichtypeofbrainstormingisbestsuitedforyourneeds

2CollaboratingwithTeams


Collaboration– EmotionalIntelligence

Product Managers need to develop a higher emotional intelligence to lead and motivate teams.

Framework– UsingEQtobuildrelationships

1. Askfollowingupquestions;digdowntoEI-stylequestionsandanswers.

2. Engageinempatheticlisteningtobuildtrust.

AdaptationofDanielGoleman’slayerstobuildtrust


EmotionalIntelligence(Quotient)Brief:DiscoverwhatitmeanstobetrulycompetentinEmotionalIntelligence.Learnbehaviorswillhelpyoubuildtrustfast!Beabetterperson,leadmoreeffectiveteams,andinstill

Benefits:

• Improveyourchancesofbeinglikedbyanyone

• Knowhowtobuildorstrengthentrustinaslittleas5minutes

• Connecttopeoplebeyondthesurfacechit-chat

Whatyouget:



3. TakeanEQscoredassessment.

Agenda:

BuildingRapport

- Getpeopleto”likeyou”fasterwithanNLPtechniqueforMirror/Match/Lead

5-layersofconversation

- Gobeyondtheaverage2-layersthatmostpeoplecommunicateat

- Discoverhowtostrengthenrelationships

- Findoutwhatitmeanstotrulybeagoodlistener

- Becapableofmicro-motivation(changingyourtacticstoaper-personlevel)


Collaboration– ManageConflict

We must be able to and successfully address conflict; especially during the product backlog prioritization, or when defining the MVP.

Framework– 4levelsofConflict

1.Manageyouremotions

2.Double-Checkyourinterpretation

3.Managestylesofconflict4.ResolvingConflict

Deflecttoself Deflecttoothers


ManageConflictBrief:Conflictistheonesituationthatwillalwaysmakeushuman.Thoughit’samistaketothinkthatconflictisunnecessary.Infact,humanprogresshasbeendramaticallyinfluencedbyconflict.

Benefits:

• Changeyourreactiontoconflict

• Reduceinterpersonalconflict

• Knowhowpeoplereacttoconflictdifferently

• Diffuseormitigatehighlyreactiveconflictsituations

Whatyouget:



3. Templatesforeachofthe4methods;managingyouremotions,doublecheckinterpretations,stylesofconflict,and6stepstoreducingconflict.

Agenda:

Manageyouremotions

- Knowhowthebraininterpretsconflictandhowyoucantrickit

Double-CheckyourInterpretation

- Beforeyoureact,practicea3-stepmethodtodoublecheckyouinterpretedotherscorrectly

Kilmann’s 5StylesofConflict

- Thereare5reactionstoconflictthatallhaveadvantages

6-stepstoReduceConflictfast

- Usethispsychologicalmethodtoreduceaggressivebehavior


Collaboration– Coaching/FacilitatingWorkshops

Frameworks– MatrixofWorkshopWhatandHowAs Product Managers, we

should develop a coaching mindset; to propel and enable individual team members towards becoming a self-directed team. Find out how easy it is to get started, with a 30-minute facilitation goal.

Technical Skills Behavioral Skills

Coaching

Facilitating

BehaviorImprovement.ConductingaGoalInterview,KurtLewin’sFreeze-Unfreeze

GroupPerformance.ISO’s10-stepstodesigningandconductingleadershipcourses.

Compliance.Focusonprocesses,entertainmentandtestingskills.

Assimilating.Howtomotivatetheindividual,learnthroughcopying.


Coaching/FacilitatingWorkshopsBrief:“Byteachingwelearn”- whetheryouarecoaching/facilitatingindividualsorgroups,gaintheknow-how,confidence,andprocessguidestobecomingagreatin-houseconsultantforhelpingyourteamsandorganizationtacklelearninggaps.

Benefits:

• Knowwhattodeliverforanystyleofteaching

• Becomeabettercoachinyourareaofknowledge

• Understandhowtodesignbehavioralimprovements

Whatyouget:



3. “Howto”templatesfordesigningcoursesthatmatcheachofthe4stylesfromMatrixofWorkshopWhatandHow.

4. TakeaKOLBAssessmentpriortocoursetodetermineyournaturalstyleoflearningandhowitshapesyouasacoach/facilitator.

Agenda:

4-stepstoagreatcourse:

- Design,Organize,Deliver,andEvaluate

SharingFeedback:

- Peoplearedifferent,andhavepreferencesforhowyousharefeedback.CovertheFeedbackMatrix

Coachingpeople:

- Learn2techniquesfortalkingindividualsthroughchallenges


Collaboration– DriveTeamPerformance

Wemustbuildhighperformanceteamswhobelieveintheproductvisionandcustomervalues,haveteamalignment,andareoutcome-focused.

Frameworks– Tuckman’sStagesofGroupDevelopmentandovercomethe5DysfunctionsofaTeams


DriveTeamPerformanceBrief:Teamsgothroughnaturalcycles,buttheirsuccessandfailurescouldbehandledbetter.Aftertakingthissession,you’llseewhereteamsgowrongandhowyou’llchangethefutureofyourteamsforever.

Benefits:

• Changeyourreactiontoconflict

• Reduceinterpersonalconflict

• Knowhowpeoplereacttoconflictdifferently

• Diffuseormitigatehighlyreactiveconflictsituations

Whatyouget:



3. GetgraphingtoolsforGroupDevelopmentandDiagnosingaDysfunctionalTeam.

Agenda:

5-StagesofGroupDevelopment

- Knowthatconflictisnormalandhowtoaddressit

- Identifywhereyourteamisoperatingasitcomparestorelationshipandtaskefficiencyandhowtomotivatethemtothenextlevel

DiagnoseaDysfunctionalTeam

- Realizewheremostteamsfallapartandhowyoucanhelpthemregainfootingfast

- Practiceobservingthe“heartbeat”ofateam

3ConvincingStakeholders


Convince– LeadwithoutAuthority

Frameworks– 5Stepstoleadotherstoagreement

Howdoyoumoveforward,whensomeone

absolutelydisagreeswithyou?

3-stepstochangeaNaysayer’smind

Learn how to align business and engineering teams into your agenda, and become more decisive in leading.


LeadwithoutAuthorityBrief:Asourorganizationscontinueonthetrendtowardbecomeflat,weneedtorelyonmoreonourabilitytodiscoverhiddenneeds,andalignpeopleontheproductagenda.

Benefits:

• Knowhowtoconvinceanyone,anywhere,andanytime.

• Learnskillstobemorepersistent– givepushbackwhenyoudisagree.

• Discovertrickstoturningsomeonewhodisagreesintoastrongally.

Whatyouget:



3. StakeholderMappingtools.

4. Table-topicstopracticedebatingandconvincingpeople.

Agenda:

5-StepstoConvinceAnyone

- Strengthenyourdebatepointswiththe3pillarsofprovidingevidence;fact,impact,andsource

- KnowwhentouseEQ(EmotionalIntelligence)tacticstobuildtrustwithatoughperson

- Practicepushingforalignmentattherighttime

StakeholderMapping

- Knowhowtomapstakeholderpositionsandplanyourcommunicationstrategy

- Practicereal-liferole-playfor


Communication– DriveChange

Learn how to be a change agent. Jump into any team and establish a common ground that is transparent and everyone finds value in.

Frameworks– ChangeAgents

self

teams

organizations

4levelsofgrowth3phasesoftoughgrowth

7-pointsofstructure

Kotter’s8Steps


DriveChangeBrief:Changeiseitherpositiveornegative,dependingonwhoitfavors.Insteadofbeingareferee,learnhowtobethepersonthateveryonecantrust,believein,andstandbehind.Coach,align,andgrowpeopleandteamsthatcanrefocusonapositivedirection.

Benefits:

• Knowhowpeopledealwithchange

• Strengthenyourteamsfromtheonset,whetheryouareneworothershavejustjoined

Whatyouget:



3. 7-pointsofstructuretemplate.

Agenda:

Individuals:

- Understandthe4stagesofgrowthandwhatpeopleresistandhowyoucancatalyzeachangethateveryonehasapartin

Teams:

- Strengthenyourteamsfromtheonset,whetheryouareneworothershavejustjoined

- Reestablish7pointsofstructurethataddresstheteam’spainpoints,whilemovingthemintoacollaboratedfuture


Convincing– CulturalDexterity

Product Managers, we need to be aware of the impact that organizational culture and culturaland individual preferences produce to their stakeholders.

2levelsofCulturalFramework:whatweseeandwhatwedon’tthatdriveseverything.

black white

black white

ValuesImpactBehaviorbehaviors

perceptions

attitudesbeliefsvalues


CulturalDexterityBrief:Whenworkinginothercountries,acrosscultures,orwithinnewanddiverseteams,sometimesdecisionsbecomelesstransparentandhardertomake.Takethiscoursetounderstandthepreferencesandprocessesthatotherculturesprioritize.

Benefits:

• Broadenyourscopeofunderstandingothercultures

• Decodehowotherculturesthink

• Getacountry-specificcultureguideandstartgettingthingsdonefaster

Whatyouget:



3. Country-specificinformationfromLothar Katz,authorofTheGlobalBusinessCultureGuide.

Agenda:

Behaviors/Customs:

- Understandhowpeopletacklecommonprocessesdifferently

Values:

- Broadenyourrangeofcapabilityseeingthespacebetweenonewayortheother

- Understandtheadvantagesthatpeopleperceiveinabidingbytheirpreferences

Mindsets:

- Knowtherealmeaningof“Yes/No.”


Convincing– ProductEvangelism

Frameworks– 3AreasYouEvangelizeYourProduct

“Unless you’re good at evangelism, there’s a very strong chance that your product will get killed before it sees the light of day.”

10-SlidestoWinningPitches

InstillingPassioninTeams

LeadingClient/UserDemos

Marty Cagan, Silicon Valley Product Group, and Author of Inspire


ProductEvangelismBrief:Havingpassionisthefirststep.Influencingyourteam,stakeholdersanduserstoimagineandcreateafuturearoundyourproductisthesecondstep.Planttheseedsofproductevangelismtotakeroot;enableyoutogrowyourproductandofferingslikeyouwouldagarden.

Benefits:

• Livenupyourpitchestointernal/externalinvestors

• Giveyourteamscompellingreasonstodrivethevision

• Impressclients/usersindemos

Whatyouget:



3. Templatesforpitching,instillingpassioninteams,anduserdemos.

Agenda:

3SituationstobetheEvangelist

1)PitchingtoInternal/ExternalInvestors/Stakeholders

- Usea10-slidetemplatetosellthedream

2)InstillingPassioninTeams

- Craftkeymessagesandthemestokeepyourteamsbelievinginandexcitedinthesharedvision

3)Client/UserDemos:

- Setthetoneandtherightlevelofenthusiasm

- Knowwhatusersexpectandtailorthedemotospecificneeds


ContactUs

ü28expertsintraining,coaching,facilitation,lecture,andworkshopsü100+topicswithintellectualpropertyrights(IP):templates,manuals,tools,andassessmentsü20yearsaverageworkingexperienceamongseniorpartnersü20+projectsupportconsultantsü50+clientsfromFortune500ü8Languages:English,Chinese,Dutch,German,Hindi,Japanese,Italian,Spanish

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3Cs for Product Leaders€¦ · other in the heart of north Seattle, near the quacking ducks on Green Lake. One is a highly technical guy with a deep seeded passion to help people,