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The 39 th China International Furniture Fair (Guangzhou) 18-21 March 2017 home' home decor , home textile , outdoor 28-31 March 2017 office I hotel I commercialI machinery & raw materials China Import and Export Fair Complex & PWTC Expo Fanlastic Furniture Fair in Guangzhou & Shanghai The 38 th China International Furniture Fair (Shanghai) 7-10 September 2016 home' home decor' home textile , outdoor , office , hotel' commerciai , machinery & raw materials National Exhibition and Convention Center (ShanghaO in Hongqiao ciff. fairwindow.com

37th CIFF (Guangzhou) 2016 - Post Show Report

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Waiting for the 38th CIFF (Shanghai) encouraged by the positive results of the 37th CIFF (Guangzhou), which came to a successful end on March 31. During the eight-day exhibition, 3,868 exhibitors presented a fantastic feast to the global furniture industry. It received 168,881 professional visitors with an increase of 13,918 over last year. Please read the post-show report!

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Page 1: 37th CIFF (Guangzhou) 2016 - Post Show Report

See you in CIFF (Shanghai) at NECC, Hongqiao on 7-10 September, 2016! The 38th CIFF (Shanghai)-Modern Home Furniture will expand into West Hall of National Exhibi­tion & Convention Center (Shanghai), using five halls in total. This will previde exhibitors and buyers with broader exhibition space and more business opportunities.

D International Furniture Hall • Classical Furniture

7-10 September 2016 • Design Hall

• Modern Furniture

• Homdecor&Homtextile

• Commerciai Office & Hotel Furniture

• Outdoor&Leisure Furniture • Machinery & Furniture Raw Materials

South Plaza

Yinggang East Road

No.333 Songze Road, Qlngpu Dlstrlet, Shanghal The 39th China International Furniture Fair (Guangzhou)

18-21 March 2017 home' home decor , home textile , outdoor

28-31 March 2017 office I hotel I commercialI machinery & raw materials

China Import and Export Fair Complex & PWTC Expo

Fanlastic Furniture Fair in Guangzhou & Shanghai

The 38th China International Furniture Fair (Shanghai)

7 -10 September 2016 home' home decor' home textile , outdoor , office , hotel' commerciai , machinery & raw materials

National Exhibition and Convention Center (ShanghaO in Hongqiao

ciff. fairwindow.com

Page 2: 37th CIFF (Guangzhou) 2016 - Post Show Report

The 37th CIFF (Guangzhou) Came to a Successful End

The 37th CIFF (Guangzhou) ca me to a successful end on March 31. During the eight-day exhi­bition, 3,868 exhibitors presented a fantastic feast to the global furniture industry. It received 168,881 professional visitors with an increase of 13,918 over last year.

Hosted by

China National Furniture Association

China Foreign Trade Centre(Group)

Guangdong Furniture Association

HongKong Furniture Manufacturers Association

Organized by China Foreign Trade Guangzhou Exhibition Generai Corporation

Primary and Necessary Platform for Furniture Industry

Under the new normal of over production and excessive exhibition

capacity, the 37th CIFF (Guangzhou) grew bigger and stronger against

difficulties. The show expanded from 680,000 to 750,000 square meters by using PWTC Expo for the Outdoor & Leisure. The Interna­

tional Furniture Hall, Modern Home Furniture, and Outdoor & Leisure

Section ali expanded in scale to meet the industry needs. As one of

the world's largest furniture exhibitions in the world, CIFF has become the primary and necessary platform. The 371h CIFF (Guang­

zhou) not only saw more professional visitors in the first two days, but also met a peak of visits on the third day of the first phase, with a

dramatic rise of 23.53 % over last year. This fully implies that CIFF

(Guangzhou) has stood out from its neighbor shows in the Pearl River Delta and become the necessary furniture exhibition for professional

visitors.

Quality Stage Gathers the World's Top Brands

The 371" CIFF became more international in order to boost trade cooper­

ation. Overseas exhibitors covered a total space of 90,000 square

meters, including a 30,000-square-meter International Furniture Hall for

Home Furniture with an increase of 50% over last year. International brands were highly active to attend CIFF, including Ashley, HTL,

Manwah, Natuzzi, Chateau Dax and Koda. Renowned brands such as

Lifestyle made their debut here. Pavilions from Turkey, Malaysia, Thailand and Korea jointly showcased their furniture products with

exotic features.

Popular Platform for Product Launch

CIFF always gathers innovative ideas, fresh highlights and new vision.

This session brought together top brands from home and abroad to hold 157 product launch events, presenting new products, ideas, concepts,

models as well as new looks. Leading brands such as Landbond, Kuka,

Zuoyou, Kinwai, Chateau Dax, Ashley, Sunon and Homag ali chose the 371" CIFF to introduce their latest products.

Smart Technology and Customization Sets the Industry Trend

Under the theme of "Smart, Customization & Internet+", this year CIFF showcased innovative products such as virtual reality products,

integrated smart audiovisual fumiture for living room, sofas with reading

and wireless charging functions, sleep tracking mattresses, smart desk and smart office conference system. CIFF also presented new models

for smart manufacturing including robot arm, 3D printing, automatic

painting and smart sensor control. The whole house customization and custom-made office furniture were also well received.

Colorful Events to Enhance Industry Communication

Centering on the ultimate goal of boosting trade, CIFF is always committed to creating an integrated platform featuring fashion display,

channel maintenance, industry gathering and design inspiration. The 37th CIFF (Guangzhou) further integrated exhibitions and forums,

serving as a key platform for forums and news release. Mr. Tom Conley,

President and CEO of High Point Market Authority, officially announced the establishment of a strategic partnership with CIFF

during the opening ceremony. Spanish artist Mr.Cristobal Gabarron

brought with him his art sculptures "Mysteries of Columbus". China National Furniture Association introduced the 13th Five-Year Develop­

ment Pian for China's Furniture Industry to the world on the opening

day. There were 45 themed conferences, forums and other events. They included the 37th CIFF (Guangzhou) Opening Ceremony and

Loyal Client Honor Awards, the 2nd Session of the 6th Council Meeting

of China National Furniture Association, National Office Furniture Work Conference 2016, the 1 si Global Garden Lifestyle Festival 2016, the 8th

Design Gallery, China Custom-made Furniture Summit Forum 2016,

China Integrated + Intelligent Furniture Industry Summit Forum and China Outdoor Furniture Summit Forum 2016. Ali these events present­

ed the industry trends from different angles with creative inspirations,

pooling constructive thoughts for the future development of China's

furniture industry.

Industry Gathering Actively Participated by Professional Visitors

CIFF (Guangzhou) provides strong support for both export as well as

domestic sales. In terms of visitor invitation, it adopts precision market­ing to target 240,000 visitors in its database which has been developed

in the past 36 sessions. It also cooperated with more than 1,100 domes­

tic and overseas media to invite professional visitors such as dealers, designers and real estate professionals. CIFF has also organized 207

professional visitor delegations from 46 countries and regions along the

"Belt and Road" including Russia, Thailand, Malaysia, Singapore and Turkey. It is an industry gathering with endless opportunities!

Excellent Service for Comfortable and Rewarding Experience

The 371h CIFF (Guangzhou) improved its service and quality based on

the needs, behavior patterns and experience of both exhibitors and

visitors. Firstly, a red carpet corridor was built between PWTC Expo (Area D) and Area C of Canton Fair Complex. Shuttles were also

available to facilitate connection between the two venues. Secondly,

pre-registration was strengthened for easy and convenient entrance.

There were 748,000 visits during the eight days of CIFF. Visitors entered the halls orderly using QR code without waiting in queues. Thirdly, an

intelligent guiding system was introduced. 41 on-site devices helped

visitors to search for exhibitor and event information. Visitors could browse official websites of ali exhibitors through a mobile app "Easy

Exhibition" to follow up on the latest products. Fourthly, exhibition service was enhanced. Free accommodation at five-star hotels was

offered to the key visitors recommended by exhibitors and also to

winners of pre-registration system. CIFF spares no effort to provide ali exhibitors and visitors with a comfortable and rewarding experience!

We keep open-minded to make every session of CIFF a newly built show. Through 18 years, CIFF has made great progress and will always

strive for improvement. We will bring better exhibition experience to

both exhibitors and visitors. We will continue to make CIFF a primary and necessary trading platform for global furniture industry!

Page 3: 37th CIFF (Guangzhou) 2016 - Post Show Report

The 37th CIFF (Guangzhou) Came to a Successful End

The 37th CIFF (Guangzhou) ca me to a successful end on March 31. During the eight-day exhi­bition, 3,868 exhibitors presented a fantastic feast to the global furniture industry. It received 168,881 professional visitors with an increase of 13,918 over last year.

Hosted by

China National Furniture Association

China Foreign Trade Centre(Group)

Guangdong Furniture Association

HongKong Furniture Manufacturers Association

Organized by China Foreign Trade Guangzhou Exhibition Generai Corporation

Primary and Necessary Platform for Furniture Industry

Under the new normal of over production and excessive exhibition

capacity, the 37th CIFF (Guangzhou) grew bigger and stronger against

difficulties. The show expanded from 680,000 to 750,000 square meters by using PWTC Expo for the Outdoor & Leisure. The Interna­

tional Furniture Hall, Modern Home Furniture, and Outdoor & Leisure

Section ali expanded in scale to meet the industry needs. As one of

the world's largest furniture exhibitions in the world, CIFF has become the primary and necessary platform. The 371h CIFF (Guang­

zhou) not only saw more professional visitors in the first two days, but also met a peak of visits on the third day of the first phase, with a

dramatic rise of 23.53 % over last year. This fully implies that CIFF

(Guangzhou) has stood out from its neighbor shows in the Pearl River Delta and become the necessary furniture exhibition for professional

visitors.

Quality Stage Gathers the World's Top Brands

The 371" CIFF became more international in order to boost trade cooper­

ation. Overseas exhibitors covered a total space of 90,000 square

meters, including a 30,000-square-meter International Furniture Hall for

Home Furniture with an increase of 50% over last year. International brands were highly active to attend CIFF, including Ashley, HTL,

Manwah, Natuzzi, Chateau Dax and Koda. Renowned brands such as

Lifestyle made their debut here. Pavilions from Turkey, Malaysia, Thailand and Korea jointly showcased their furniture products with

exotic features.

Popular Platform for Product Launch

CIFF always gathers innovative ideas, fresh highlights and new vision.

This session brought together top brands from home and abroad to hold 157 product launch events, presenting new products, ideas, concepts,

models as well as new looks. Leading brands such as Landbond, Kuka,

Zuoyou, Kinwai, Chateau Dax, Ashley, Sunon and Homag ali chose the 371" CIFF to introduce their latest products.

Smart Technology and Customization Sets the Industry Trend

Under the theme of "Smart, Customization & Internet+", this year CIFF showcased innovative products such as virtual reality products,

integrated smart audiovisual fumiture for living room, sofas with reading

and wireless charging functions, sleep tracking mattresses, smart desk and smart office conference system. CIFF also presented new models

for smart manufacturing including robot arm, 3D printing, automatic

painting and smart sensor control. The whole house customization and custom-made office furniture were also well received.

Colorful Events to Enhance Industry Communication

Centering on the ultimate goal of boosting trade, CIFF is always committed to creating an integrated platform featuring fashion display,

channel maintenance, industry gathering and design inspiration. The 37th CIFF (Guangzhou) further integrated exhibitions and forums,

serving as a key platform for forums and news release. Mr. Tom Conley,

President and CEO of High Point Market Authority, officially announced the establishment of a strategic partnership with CIFF

during the opening ceremony. Spanish artist Mr.Cristobal Gabarron

brought with him his art sculptures "Mysteries of Columbus". China National Furniture Association introduced the 13th Five-Year Develop­

ment Pian for China's Furniture Industry to the world on the opening

day. There were 45 themed conferences, forums and other events. They included the 37th CIFF (Guangzhou) Opening Ceremony and

Loyal Client Honor Awards, the 2nd Session of the 6th Council Meeting

of China National Furniture Association, National Office Furniture Work Conference 2016, the 1 si Global Garden Lifestyle Festival 2016, the 8th

Design Gallery, China Custom-made Furniture Summit Forum 2016,

China Integrated + Intelligent Furniture Industry Summit Forum and China Outdoor Furniture Summit Forum 2016. Ali these events present­

ed the industry trends from different angles with creative inspirations,

pooling constructive thoughts for the future development of China's

furniture industry.

Industry Gathering Actively Participated by Professional Visitors

CIFF (Guangzhou) provides strong support for both export as well as

domestic sales. In terms of visitor invitation, it adopts precision market­ing to target 240,000 visitors in its database which has been developed

in the past 36 sessions. It also cooperated with more than 1,100 domes­

tic and overseas media to invite professional visitors such as dealers, designers and real estate professionals. CIFF has also organized 207

professional visitor delegations from 46 countries and regions along the

"Belt and Road" including Russia, Thailand, Malaysia, Singapore and Turkey. It is an industry gathering with endless opportunities!

Excellent Service for Comfortable and Rewarding Experience

The 371h CIFF (Guangzhou) improved its service and quality based on

the needs, behavior patterns and experience of both exhibitors and

visitors. Firstly, a red carpet corridor was built between PWTC Expo (Area D) and Area C of Canton Fair Complex. Shuttles were also

available to facilitate connection between the two venues. Secondly,

pre-registration was strengthened for easy and convenient entrance.

There were 748,000 visits during the eight days of CIFF. Visitors entered the halls orderly using QR code without waiting in queues. Thirdly, an

intelligent guiding system was introduced. 41 on-site devices helped

visitors to search for exhibitor and event information. Visitors could browse official websites of ali exhibitors through a mobile app "Easy

Exhibition" to follow up on the latest products. Fourthly, exhibition service was enhanced. Free accommodation at five-star hotels was

offered to the key visitors recommended by exhibitors and also to

winners of pre-registration system. CIFF spares no effort to provide ali exhibitors and visitors with a comfortable and rewarding experience!

We keep open-minded to make every session of CIFF a newly built show. Through 18 years, CIFF has made great progress and will always

strive for improvement. We will bring better exhibition experience to

both exhibitors and visitors. We will continue to make CIFF a primary and necessary trading platform for global furniture industry!

Page 4: 37th CIFF (Guangzhou) 2016 - Post Show Report
Page 5: 37th CIFF (Guangzhou) 2016 - Post Show Report
Page 6: 37th CIFF (Guangzhou) 2016 - Post Show Report

I lave CIFF (Guangzhou) very much. We have attended the exhibition lor many times. It leatures a wide range of styles and exhibits and covers Classical Home Furniture, Modem Home Fumiture and Home­decor & Housewares. There are more highlights in the 37'h CIFF. Many domestic brands have grown bigger and can rival international brands!

- Visitar lrom Shenyang, Liaoning Province

The 37'h CIFF (Guangzhou) sees larger scale and higher profile. The intelligent lurniture is more popu­lar and growing last. Customization is a trend in the development 01 the industry and meets the needs 01 customers. I see many intelligent and custom-made products in the 37'h CIFF (Guangzhou), present­ing the trends in the home lurnishing industry!

- Visitar trom Guangdong Province

l'm a visitar lrom Malaysia. CIFF (Guangzhou) is the third and the last exhibition I attended in March 2016. I attended IFFS and IFEX belare. CIFF has convenient transport lacilities and is organized in an orderly way. Il lacilitales admission by directly scanning OR code.

It has been the 1 Olh time I attended CIFF (Guangzhou) since 2008. I lave this show very much because it provides a wide range of exhibits and almost ali products can be lound here. I pay more attention to Chinese brands. They are more cost-effective and continue to improve quality. The next 8ession will take piace in September. Now we want to go shopping. I lave CIFF (Guangzhou)1

- Visitar tram Asia

- Visitar trom Malaysia

This is the 10'" time I attended CIFF (Guangzhou). It is prolessionally organized and can rival many top exhibitions in the wor1d. The modem complex is very impressive and convenient. Our company has 20 chain stores, and CIFF provides us with high-quality and diversilied Chinese brands. We have many options. Il is very rewarding. I will attend CIFF (Guangzhou) each year.

- Visitar Irom New Zealand

I believe CIFF is a strong appeal to our Spanish and French markets. It brings together a large number 01 brands and products and their quality is amazing. I altend CIFF (Guangzhou) because it is recommended by my friend in Barcelona who visits Guangdong each year only to attend this exhibition. It's very rewarding.

- Visitar Irom Spain

I come lrom the UK. This is the lirst lime I attended CIFF. Il's very impressive with a wide range 01 exhibits. China's export brands have good quality. I can quickly lind the products our company needs. It's very rewarding!

I attend CIFF every year. I visited CIFF (Shanghai) at Hongqiao in September 2015. The 37'h CIFF (Guangzhou)-Outdoor & Leisure sees more diversilied products than previous sessions, leaturing novel and unique style and more highlights in product design and quality. Please take a look at the sculpture behind me. It is unique. I took a picture with il. As an old client, I have speciallove lor CIFF. I leel al home here each lime.

- Visitar from Shaoxing, Zhejiang

- Visitar lrom UK

CIFF (Guangzhou), always known as the weather­glass 01 China's lurniture industry, has played an irreplaceable role in development 01 the industry. It has helped improve product quality, explore international and domestic market, promote information exchange and facilitate design aver tha past decade. -people.cn

• • The 37'h CIFF (Guangzhou)-Outdoor & Leisure will be translerred to PWTC Expo lor the lirst time. In addition to the China Import & Export Fair Complex, CIFF will be held in \WO exhibition centers at an unprecedented scale.

-ileng.com

The 371h CIFF has expanded Irom 680,000 to ~ The 37'h CIFF (Guangzhou) will showcase the latest 750,000 square meters due to the use 01 PWTC • lurniture products to the world and set the industry Expo. The booths 01 the 150,000-square-meter . trend. As one 01 the best and most valuable lurniture CIFMAnterzum guangzhou are stili undersupply. It is exhibitions in the world, it will bring together major the world's largest lurniture machinery and raw suppliers and decision makers. It will provide partici-materials fsir.

- Nete8se.com

CIFF (Guangzhou) has gained immense popularity. The Office Show and CIFMAnter­zum Guangzhou were crowded with visitors. Exhibitors meticulously planned and show­cased their products. Loyal clients were rewarded with an immense number of highly matched trade visitors.

- Furniture Mainstream

In the high-tech and smart era, our consumption mode is changing. Our lilestyle is becoming more and more intelligent. This is an inevitable trend for home lurnishings in the future. The 371h CIFF will present the leading smart lurniture and let us expe­rience a modern smart home life.

-sohu.com

pants with solutions and a world-class exhibition experience.

- Chinanews.com

The 371h China Internalional Furniture Fair (Guangzhou) opened at the Guangzhou International Convention & Exhibition Center on March 18-21. The International Brand Hall has been upgraded compre­hensively to create a world-class furniture brand sector under the theme 01 ·One World, One Home", giving visitors an extraordinarily exotic feastl

-qq.com

The 371h CIFF (Guangzhou) connects Ihe upslream and downstream industries of furniture market and covers a range of themes in the whole industry chain, creating a world-class integrated and inter-

active trading platlorm lor lashion display, channel maintenance, industry gathering and design inspi-

• ration. -sina.com

--------------~~---------------The CIFF (Guangzhou) 2016 takes piace al China Import & Export Fair Complex and PWTC Expo Irom March 18. Il attracts more Ihan 3,800 exhibilors from over 30 countries and regions as well as professional visitors from over 190 countries and regions.

- PR Newswire

• • The 37'h China Internalional Furniture Fair (Guang­zhou) ("CIFF") opened on March 18. Under the new normal of economic slowdown, China is facing excessive production and exhibition capacity. Specialized exhibitions that cross the entire industry spectrum have become a new engine for economic developmenl.

- Nanlang Daily

Page 7: 37th CIFF (Guangzhou) 2016 - Post Show Report

I lave CIFF (Guangzhou) very much. We have attended the exhibition lor many times. It leatures a wide range of styles and exhibits and covers Classical Home Furniture, Modem Home Fumiture and Home­decor & Housewares. There are more highlights in the 37'h CIFF. Many domestic brands have grown bigger and can rival international brands!

- Visitar lrom Shenyang, Liaoning Province

The 37'h CIFF (Guangzhou) sees larger scale and higher profile. The intelligent lurniture is more popu­lar and growing last. Customization is a trend in the development 01 the industry and meets the needs 01 customers. I see many intelligent and custom-made products in the 37'h CIFF (Guangzhou), present­ing the trends in the home lurnishing industry!

- Visitar trom Guangdong Province

l'm a visitar lrom Malaysia. CIFF (Guangzhou) is the third and the last exhibition I attended in March 2016. I attended IFFS and IFEX belare. CIFF has convenient transport lacilities and is organized in an orderly way. Il lacilitales admission by directly scanning OR code.

It has been the 1 Olh time I attended CIFF (Guangzhou) since 2008. I lave this show very much because it provides a wide range of exhibits and almost ali products can be lound here. I pay more attention to Chinese brands. They are more cost-effective and continue to improve quality. The next 8ession will take piace in September. Now we want to go shopping. I lave CIFF (Guangzhou)1

- Visitar tram Asia

- Visitar trom Malaysia

This is the 10'" time I attended CIFF (Guangzhou). It is prolessionally organized and can rival many top exhibitions in the wor1d. The modem complex is very impressive and convenient. Our company has 20 chain stores, and CIFF provides us with high-quality and diversilied Chinese brands. We have many options. Il is very rewarding. I will attend CIFF (Guangzhou) each year.

- Visitar Irom New Zealand

I believe CIFF is a strong appeal to our Spanish and French markets. It brings together a large number 01 brands and products and their quality is amazing. I altend CIFF (Guangzhou) because it is recommended by my friend in Barcelona who visits Guangdong each year only to attend this exhibition. It's very rewarding.

- Visitar Irom Spain

I come lrom the UK. This is the lirst lime I attended CIFF. Il's very impressive with a wide range 01 exhibits. China's export brands have good quality. I can quickly lind the products our company needs. It's very rewarding!

I attend CIFF every year. I visited CIFF (Shanghai) at Hongqiao in September 2015. The 37'h CIFF (Guangzhou)-Outdoor & Leisure sees more diversilied products than previous sessions, leaturing novel and unique style and more highlights in product design and quality. Please take a look at the sculpture behind me. It is unique. I took a picture with il. As an old client, I have speciallove lor CIFF. I leel al home here each lime.

- Visitar from Shaoxing, Zhejiang

- Visitar lrom UK

CIFF (Guangzhou), always known as the weather­glass 01 China's lurniture industry, has played an irreplaceable role in development 01 the industry. It has helped improve product quality, explore international and domestic market, promote information exchange and facilitate design aver tha past decade. -people.cn

• • The 37'h CIFF (Guangzhou)-Outdoor & Leisure will be translerred to PWTC Expo lor the lirst time. In addition to the China Import & Export Fair Complex, CIFF will be held in \WO exhibition centers at an unprecedented scale.

-ileng.com

The 371h CIFF has expanded Irom 680,000 to ~ The 37'h CIFF (Guangzhou) will showcase the latest 750,000 square meters due to the use 01 PWTC • lurniture products to the world and set the industry Expo. The booths 01 the 150,000-square-meter . trend. As one 01 the best and most valuable lurniture CIFMAnterzum guangzhou are stili undersupply. It is exhibitions in the world, it will bring together major the world's largest lurniture machinery and raw suppliers and decision makers. It will provide partici-materials fsir.

- Nete8se.com

CIFF (Guangzhou) has gained immense popularity. The Office Show and CIFMAnter­zum Guangzhou were crowded with visitors. Exhibitors meticulously planned and show­cased their products. Loyal clients were rewarded with an immense number of highly matched trade visitors.

- Furniture Mainstream

In the high-tech and smart era, our consumption mode is changing. Our lilestyle is becoming more and more intelligent. This is an inevitable trend for home lurnishings in the future. The 371h CIFF will present the leading smart lurniture and let us expe­rience a modern smart home life.

-sohu.com

pants with solutions and a world-class exhibition experience.

- Chinanews.com

The 371h China Internalional Furniture Fair (Guangzhou) opened at the Guangzhou International Convention & Exhibition Center on March 18-21. The International Brand Hall has been upgraded compre­hensively to create a world-class furniture brand sector under the theme 01 ·One World, One Home", giving visitors an extraordinarily exotic feastl

-qq.com

The 371h CIFF (Guangzhou) connects Ihe upslream and downstream industries of furniture market and covers a range of themes in the whole industry chain, creating a world-class integrated and inter-

active trading platlorm lor lashion display, channel maintenance, industry gathering and design inspi-

• ration. -sina.com

--------------~~---------------The CIFF (Guangzhou) 2016 takes piace al China Import & Export Fair Complex and PWTC Expo Irom March 18. Il attracts more Ihan 3,800 exhibilors from over 30 countries and regions as well as professional visitors from over 190 countries and regions.

- PR Newswire

• • The 37'h China Internalional Furniture Fair (Guang­zhou) ("CIFF") opened on March 18. Under the new normal of economic slowdown, China is facing excessive production and exhibition capacity. Specialized exhibitions that cross the entire industry spectrum have become a new engine for economic developmenl.

- Nanlang Daily

Page 8: 37th CIFF (Guangzhou) 2016 - Post Show Report

• • CIFF and High Point Authority establish a strategie partnership

Good news carne on March 18, the opening day of the 371h CIFF Guang­zhou. During the opening ceremony. Mr. Conley, Presidenl and CEO of High Poinl Market Authority officially announcecl the establishment of a strategie partnership between High Point Market with CIFF. Thls 18 CIFF's collaboratlon wlth another Internatlonal glant aflar Milan Chamber 01 Commerce bacarne a partner of CIFF. 1118 a finn step for CIFF to enhance Internatlonallzatlon and go global.

Great news released on the grand platform - The 1:J1h Five-year Development Pian for China's Furniture Industry is ofIieially introduced by China National Furniture Assoeiation on the first day 01 CIFF

The 2nd Session of the 8th Council Meeting 01 China National Furniture Association took piace at the Canton Fair Complex on March 18, the opening day ofthe 371h CIFF (Guangzhou). The meeting introduced the 13th Five-Year Development Pian far China's Furniture Industry to the world. This event was witnessed by more than 500 guests including members of the 2nd Session of the 8th Council Meeting 01 China National Furniture Association, guests lrom lurniture industry clusters around China, chairmen and secretaries-general 01 different municipal and provincial furniture associations and representatives of CIFF organizer! The most important document lor China's furniture industry was released in the 371h

CIFF (Guangzhou). This fully reflects the great influence 01 CIFF as the primary and necessary platfonn for industry communication.

The 1 st Global Garden Lifestyle Festival 2016 opens, delivering the new philosophy of garden lifestyle

CIFF's 1st S8S8ion of Global Garden Lifestyle Festival 2016 was 8uccessfully held. Il was a crossover platform for diversified garden lifestyles. Il showcased pictures of Spain's mosl famOU8 architecture tha A1hambra Palace thal represenls the highesl level of Spanish gardens. The show al80 invited prestigious Spanish arlist Mr. Cristobal Gabarran to show nine of his brilliant outdoor art sculptures shipped trom Europe. What a feast far the eyes!

Set the Industry Trend - Fantastie Themed Events

The National Office Fumilure WOrk Conference 2016 was a great eventln Chlna's otnee fumlture Industry.

CIFF Loyal Cllent Honor Awardlng Ceremony helps create a platfonn far better development far Chlna's fumiture industry.

Summlt Forum on China Integrated & Smart Homes Induslly To promote profaunder coopera1lon In the fleld of amart home

Open the wlnclaN, far a br1111ant ouldoor - China Ouldoor Fumilure Summit 2016 To assist outdoor lumlture Industry lo expand domestlc market

The Office Environment Theme Pavilion featuring the concept of"Ufe Office" eets Ihe trend of Ihe office fumibJre secIor. China CUBIom Fumilure Summit Forum 2016 To promote the new developrnant 01 cLl81Dm fumltura

Page 9: 37th CIFF (Guangzhou) 2016 - Post Show Report

• • CIFF and High Point Authority establish a strategie partnership

Good news carne on March 18, the opening day of the 371h CIFF Guang­zhou. During the opening ceremony. Mr. Conley, Presidenl and CEO of High Poinl Market Authority officially announcecl the establishment of a strategie partnership between High Point Market with CIFF. Thls 18 CIFF's collaboratlon wlth another Internatlonal glant aflar Milan Chamber 01 Commerce bacarne a partner of CIFF. 1118 a finn step for CIFF to enhance Internatlonallzatlon and go global.

Great news released on the grand platform - The 1:J1h Five-year Development Pian for China's Furniture Industry is ofIieially introduced by China National Furniture Assoeiation on the first day 01 CIFF

The 2nd Session of the 8th Council Meeting 01 China National Furniture Association took piace at the Canton Fair Complex on March 18, the opening day ofthe 371h CIFF (Guangzhou). The meeting introduced the 13th Five-Year Development Pian far China's Furniture Industry to the world. This event was witnessed by more than 500 guests including members of the 2nd Session of the 8th Council Meeting 01 China National Furniture Association, guests lrom lurniture industry clusters around China, chairmen and secretaries-general 01 different municipal and provincial furniture associations and representatives of CIFF organizer! The most important document lor China's furniture industry was released in the 371h

CIFF (Guangzhou). This fully reflects the great influence 01 CIFF as the primary and necessary platfonn for industry communication.

The 1 st Global Garden Lifestyle Festival 2016 opens, delivering the new philosophy of garden lifestyle

CIFF's 1st S8S8ion of Global Garden Lifestyle Festival 2016 was 8uccessfully held. Il was a crossover platform for diversified garden lifestyles. Il showcased pictures of Spain's mosl famOU8 architecture tha A1hambra Palace thal represenls the highesl level of Spanish gardens. The show al80 invited prestigious Spanish arlist Mr. Cristobal Gabarran to show nine of his brilliant outdoor art sculptures shipped trom Europe. What a feast far the eyes!

Set the Industry Trend - Fantastie Themed Events

The National Office Fumilure WOrk Conference 2016 was a great eventln Chlna's otnee fumlture Industry.

CIFF Loyal Cllent Honor Awardlng Ceremony helps create a platfonn far better development far Chlna's fumiture industry.

Summlt Forum on China Integrated & Smart Homes Induslly To promote profaunder coopera1lon In the fleld of amart home

Open the wlnclaN, far a br1111ant ouldoor - China Ouldoor Fumilure Summit 2016 To assist outdoor lumlture Industry lo expand domestlc market

The Office Environment Theme Pavilion featuring the concept of"Ufe Office" eets Ihe trend of Ihe office fumibJre secIor. China CUBIom Fumilure Summit Forum 2016 To promote the new developrnant 01 cLl81Dm fumltura

Page 10: 37th CIFF (Guangzhou) 2016 - Post Show Report

Type

3

4

5

6

6

9

10

11

12

13

14

15

16

Type

3

Type

3

4

Type

3

4

Type

3

4

On-site Events of the 37th CIFF (Guangzhou)

Time

Mar18

Mar18

Mar18

Mar16-21

Mar16-21

Mar19

Mar19

Mar19

Mar20

Mar28

Mar28

Mar28

Mar28

Mar 26-31

Mar29

Mar29

Time

Mar16-21

Mar18

Mar19

Time

Mar16-21

Mar18

Mar19

Mar20

Time

Mar18

Mar18

Mar18

Mar19

Time

Mar28

Mar28

Mar29

Mar29

On Site Events Theme

The Opening & Awarding Ceremony of the 37'h CIFF (Guangzhou)

Launch Event of living Room Culture White Paper & Custom Furniture Trend

The 2nd Council of 6th Session of China National Furniture Association

Designer Procurement Matchmaking

Lingnan Culture Show

China Ouldoor Furnilure Forum

China's Overall + Smart Home Industry Summit

Organizers

China Foreign Trade Guangzhou Exhibition Generai Corporation

China Foreign Trade Guangzhou Exhibilion Generai Corporation Sohu

China National Furniture Association

China Foreign Trade Guangzhou Exhibition Generai Corporation Rainbow Design

China Foreign Trade Guangzhou Exhibition Generai Corporation Guangzhou Furniture Association

Guangzhou Art & Crafts Association

China Foreign Trade Guangzhou Exhibition Generai Corporation Sin a

China Foreign Trade Guangzhou Exhibition Generai Corporation China Smart Home Industry Alliance

The Smarthome Decoration Committee of China China Research Academy of Smart Home Industry

EU REACH SVHC and US California Flammability introduction and Update for furniture Consumer Products Services Bureauveritas Shenzhen Co., Ltd.

Disigner Forum: Revolution of Home Decoralion Conlexlual

The Launch Ceremony of Anji Chair Industry Hall

The Awading Ceremony of Ihe 37'h CIFF in China(Guangzhou)

Conference of Russian Business Group

Hardware Application in Smart Home Environment

2016 Guangzhou International Design Exhibition and the Fourth Golden Creativity Award Launch Ceremony - Guangzhou Station

China National OHice Furniture Working Meeting

The History and Trends of Furniture Surface Materials

China Foreign Trade Guangzhou Exhibition Generai Corporation Guangdong Tengnan Internet Information Technology Co.,Ltd

China Foreign Trade Guangzhou Exhibition Generai Corporation Anji County Government

China Foreign Trade Guangzhou Exhibilion Generai Corporation

Association Of Home Furnishing Hardware Shunde Foshan

Association Of Home Furnishing Hardware Shunde Foshan

China Foreign Trade Guangzhou Exhibition Generai Corporation CIID

China Nalional Furniture Association China Foreign Trade Guangzhou Exhibition Generai Corporation

Koelnmesse (CHINA) GmbH

The 8 th Session of the Design in China(Guangzhou) Theme

The 8'h Session of the Design in China(Guangzhou)

Design Academy Salo n Cultivation of New Power in Design

Awarding Ceremony Fashion Trend Conference

Organizers

China Foreign Trade Guangzhou Exhibition Generai Corporation Guangdong Furniture Association

China Foreign Trade Guangzhou Exhibition Generai Corporation Guangdong Furniture Association

China Foreign Trade Guangzhou Exhibition Generai Corporation Guangdong Furniture Association

The 1 st Global Garden Lifestyles Festival Theme

Global Garden Lifestyles Festival

Mind Salon- -Retalk about Crossover Cooperation

Mind Salon- -Development and Application of New Materials

Mind Salon--Future Development of Rooftop Gardens

FASHION Home Life Show Theme

The Application of Home Decor in domestic life

The originai design how to start at chineses market

Modern Chinese Style Life Aesthetics Development Summit

Technology Upgrade Inspires Design Innovalion

Office Life Theme Pavilion Theme

New Trends in Online and Offline Integraled Procuremenl

Organizers

China Foreign Trade Guangzhou Exhibition Generai Corporation Guangdong Outdoor Furniture Industry Association

China Foreign Trade Guangzhou Exhibition Generai Corporation Guangdong Outdoor Furniture Industry Association

China Foreign Trade Guangzhou Exhibition Generai Corporation Guangdong Outdoor Furniture Industry Association

China Foreign Trade Guangzhou Exhibition Generai Corporation Guangdong Outdoor Furniture Industry Association

Organizers

China Foreign Trade Guangzhou Exhibition Generai Corporation Art Design Center

Shenzhen Qianhai network technology co., LTD

China Foreign Trade Guangzhou Exhibition Generai Corporation Art Design Center PRIVATE LIVING

China Foreign Trade Guangzhou Exhibition Generai Corporation Art Design Center

Jidao Forum Judao Life Aesthetics Promoting Center

China Foreign Trade Guangzhou Exhibition Generai Corporation Art Design Cenler

Jmyida Technology Company

Organizers

China Foreign Trade Guangzhou Exhibilion Generai Corporation

Sihoo Cup "The Seating of China" Creative Design Competition Awards Ceremony China Foreign Trade Guangzhou Exhibition Generai Corporation

Combined OHice Space Planning and Investment Elements

The 6'h Global Office Furniture Outllook

China Foreign Trade Guangzhou Exhibilion Generai Corporation

China Foreign Trade Guangzhou Exhibition Generai Corporation Edimotion

Exhibitor Data Product Category (By Exhibition Scale)

8.07% 10.43%

29.09%

16.58%

• Modern Home Furniture 27.31% • Office, Hotel, Public Furniture 29.09%

• Classical Home Furniture 8.53% • Furniture Machinery & Raw Materials 16.58%

• Outdoor & Leisure 8.07%

Homedecor & Hometextile 10.43%

Visitor Data Visit Purpose

22.01%

29.18%

1.57%

• To search for I become a sales representative

• To order products I search for new product

• To search for new raw materials I components supplier

To keep abreast of the latest industry and market developments

• To altend conferences and seminars of the show

• To strlke cooperative and Jolnt venture deals

• To visit suppliers

• To consider joining as an exhibitor in the next exhibition

Visit Duration

33.00%

27.62%

11.67%

• 1 day 27.62% • 2 days 33.00% • 3 days 27.51 %

3.55%

29.18%

22.01%

18.38%

3.08%

14.76%

7.45%

1.57%

4 days 11.67%

24.60%

27.18%

• Increase

• Decrease

• Unchanged

Comments on CIFF

• Very Good

• Good

52.25%

1.81%

14.43%

52.25%

27.18%

24.60%

48.22%

31.52%

• Average

Noi Good

31.52%

1.81%

Page 11: 37th CIFF (Guangzhou) 2016 - Post Show Report

Type

3

4

5

6

6

9

10

11

12

13

14

15

16

Type

3

Type

3

4

Type

3

4

Type

3

4

On-site Events of the 37th CIFF (Guangzhou)

Time

Mar18

Mar18

Mar18

Mar16-21

Mar16-21

Mar19

Mar19

Mar19

Mar20

Mar28

Mar28

Mar28

Mar28

Mar 26-31

Mar29

Mar29

Time

Mar16-21

Mar18

Mar19

Time

Mar16-21

Mar18

Mar19

Mar20

Time

Mar18

Mar18

Mar18

Mar19

Time

Mar28

Mar28

Mar29

Mar29

On Site Events Theme

The Opening & Awarding Ceremony of the 37'h CIFF (Guangzhou)

Launch Event of living Room Culture White Paper & Custom Furniture Trend

The 2nd Council of 6th Session of China National Furniture Association

Designer Procurement Matchmaking

Lingnan Culture Show

China Ouldoor Furnilure Forum

China's Overall + Smart Home Industry Summit

Organizers

China Foreign Trade Guangzhou Exhibition Generai Corporation

China Foreign Trade Guangzhou Exhibilion Generai Corporation Sohu

China National Furniture Association

China Foreign Trade Guangzhou Exhibition Generai Corporation Rainbow Design

China Foreign Trade Guangzhou Exhibition Generai Corporation Guangzhou Furniture Association

Guangzhou Art & Crafts Association

China Foreign Trade Guangzhou Exhibition Generai Corporation Sin a

China Foreign Trade Guangzhou Exhibition Generai Corporation China Smart Home Industry Alliance

The Smarthome Decoration Committee of China China Research Academy of Smart Home Industry

EU REACH SVHC and US California Flammability introduction and Update for furniture Consumer Products Services Bureauveritas Shenzhen Co., Ltd.

Disigner Forum: Revolution of Home Decoralion Conlexlual

The Launch Ceremony of Anji Chair Industry Hall

The Awading Ceremony of Ihe 37'h CIFF in China(Guangzhou)

Conference of Russian Business Group

Hardware Application in Smart Home Environment

2016 Guangzhou International Design Exhibition and the Fourth Golden Creativity Award Launch Ceremony - Guangzhou Station

China National OHice Furniture Working Meeting

The History and Trends of Furniture Surface Materials

China Foreign Trade Guangzhou Exhibition Generai Corporation Guangdong Tengnan Internet Information Technology Co.,Ltd

China Foreign Trade Guangzhou Exhibition Generai Corporation Anji County Government

China Foreign Trade Guangzhou Exhibilion Generai Corporation

Association Of Home Furnishing Hardware Shunde Foshan

Association Of Home Furnishing Hardware Shunde Foshan

China Foreign Trade Guangzhou Exhibition Generai Corporation CIID

China Nalional Furniture Association China Foreign Trade Guangzhou Exhibition Generai Corporation

Koelnmesse (CHINA) GmbH

The 8 th Session of the Design in China(Guangzhou) Theme

The 8'h Session of the Design in China(Guangzhou)

Design Academy Salo n Cultivation of New Power in Design

Awarding Ceremony Fashion Trend Conference

Organizers

China Foreign Trade Guangzhou Exhibition Generai Corporation Guangdong Furniture Association

China Foreign Trade Guangzhou Exhibition Generai Corporation Guangdong Furniture Association

China Foreign Trade Guangzhou Exhibition Generai Corporation Guangdong Furniture Association

The 1 st Global Garden Lifestyles Festival Theme

Global Garden Lifestyles Festival

Mind Salon- -Retalk about Crossover Cooperation

Mind Salon- -Development and Application of New Materials

Mind Salon--Future Development of Rooftop Gardens

FASHION Home Life Show Theme

The Application of Home Decor in domestic life

The originai design how to start at chineses market

Modern Chinese Style Life Aesthetics Development Summit

Technology Upgrade Inspires Design Innovalion

Office Life Theme Pavilion Theme

New Trends in Online and Offline Integraled Procuremenl

Organizers

China Foreign Trade Guangzhou Exhibition Generai Corporation Guangdong Outdoor Furniture Industry Association

China Foreign Trade Guangzhou Exhibition Generai Corporation Guangdong Outdoor Furniture Industry Association

China Foreign Trade Guangzhou Exhibition Generai Corporation Guangdong Outdoor Furniture Industry Association

China Foreign Trade Guangzhou Exhibition Generai Corporation Guangdong Outdoor Furniture Industry Association

Organizers

China Foreign Trade Guangzhou Exhibition Generai Corporation Art Design Center

Shenzhen Qianhai network technology co., LTD

China Foreign Trade Guangzhou Exhibition Generai Corporation Art Design Center PRIVATE LIVING

China Foreign Trade Guangzhou Exhibition Generai Corporation Art Design Center

Jidao Forum Judao Life Aesthetics Promoting Center

China Foreign Trade Guangzhou Exhibition Generai Corporation Art Design Cenler

Jmyida Technology Company

Organizers

China Foreign Trade Guangzhou Exhibilion Generai Corporation

Sihoo Cup "The Seating of China" Creative Design Competition Awards Ceremony China Foreign Trade Guangzhou Exhibition Generai Corporation

Combined OHice Space Planning and Investment Elements

The 6'h Global Office Furniture Outllook

China Foreign Trade Guangzhou Exhibilion Generai Corporation

China Foreign Trade Guangzhou Exhibition Generai Corporation Edimotion

Exhibitor Data Product Category (By Exhibition Scale)

8.07% 10.43%

29.09%

16.58%

• Modern Home Furniture 27.31% • Office, Hotel, Public Furniture 29.09%

• Classical Home Furniture 8.53% • Furniture Machinery & Raw Materials 16.58%

• Outdoor & Leisure 8.07%

Homedecor & Hometextile 10.43%

Visitor Data Visit Purpose

22.01%

29.18%

1.57%

• To search for I become a sales representative

• To order products I search for new product

• To search for new raw materials I components supplier

To keep abreast of the latest industry and market developments

• To altend conferences and seminars of the show

• To strlke cooperative and Jolnt venture deals

• To visit suppliers

• To consider joining as an exhibitor in the next exhibition

Visit Duration

33.00%

27.62%

11.67%

• 1 day 27.62% • 2 days 33.00% • 3 days 27.51 %

3.55%

29.18%

22.01%

18.38%

3.08%

14.76%

7.45%

1.57%

4 days 11.67%

24.60%

27.18%

• Increase

• Decrease

• Unchanged

Comments on CIFF

• Very Good

• Good

52.25%

1.81%

14.43%

52.25%

27.18%

24.60%

48.22%

31.52%

• Average

Noi Good

31.52%

1.81%

Page 12: 37th CIFF (Guangzhou) 2016 - Post Show Report

See you in CIFF (Shanghai) at NECC, Hongqiao on 7-10 September, 2016! The 38th CIFF (Shanghai)-Modern Home Furniture will expand into West Hall of National Exhibi­tion & Convention Center (Shanghai), using five halls in total. This will previde exhibitors and buyers with broader exhibition space and more business opportunities.

D International Furniture Hall • Classical Furniture

7-10 September 2016 • Design Hall

• Modern Furniture

• Homdecor&Homtextile

• Commerciai Office & Hotel Furniture

• Outdoor&Leisure Furniture • Machinery & Furniture Raw Materials

South Plaza

Yinggang East Road

No.333 Songze Road, Qlngpu Dlstrlet, Shanghal The 39th China International Furniture Fair (Guangzhou)

18-21 March 2017 home' home decor , home textile , outdoor

28-31 March 2017 office I hotel I commercialI machinery & raw materials

China Import and Export Fair Complex & PWTC Expo

Fanlastic Furniture Fair in Guangzhou & Shanghai

The 38th China International Furniture Fair (Shanghai)

7 -10 September 2016 home' home decor' home textile , outdoor , office , hotel' commerciai , machinery & raw materials

National Exhibition and Convention Center (ShanghaO in Hongqiao

ciff. fairwindow.com