29390 Lifeline Style Guide FINAL

Lifeline Style Guide

Lifeline Australia | Style Guide ii

Contents

Introduction 1

Corporate colours 2

Corporate fonts 3

Corporate logos 4

Lifeline 4

Lifeline 13 11 14 4

Lifeline Australia 4

Lifeline tagline 4

Lifeline Centres 5

Lifeline sub-brands 6

Logo colours 7

Logo usage on a photographic background 7

Logo exclusion zone 8

Logo minimum size requirements 8

Logo – incorrect application 9

Graphic element 10

Stationery 11

Business card (Australia + Centres) 11

Letterhead (Australia) 12

Letterhead (Centres) 13

With compliments (Australia) 14

With compliments (Centres) 15

Electronic Word letterhead 16

Microsoft PowerPoint template 17

External word template 18

DL brochure 19

DL brochure examples 20

Flyer 21

E-signature 22

Building signage 23

Charity bins 24

Appendix A – File format terminology 25

Lifeline Australia | Style Guide 1

Introduction

WelcometotheLifelineStyleGuide.

ThisguidehasbeendesignedtoensuretheintegrityofthecorporatestyleandtomaintainacommonidentityforallLifelineAustraliaandLifelineCentres.ThepurposeofthecorporatestyleistoprovideaconsistentandrecognisablelookthatbrandsallLifelineproductsandservices.ItbuildsupontheexistingbrandrecognitionandrefreshesitforthecurrentdayandfutureofLifeline.

ThisguideoutlinesthespecificationsfortheLifelinelogos,coloursandfonts.Italsodemonstratessomeapplicationsofthevariousbrandelementsandstyles,andhowtheymaybeusedtoproduceLifelinepromotionalmaterials.


Corporate colours

Correctusageandconsistencyofcolours,fontsandcorporatelogosarevitaltomaintaintheLifelineAustraliabrandidentity.TheLifelineAustraliacorporatecoloursareshownbelow.PleasenotethatPMS654istheprimaryLifelinecolour.

Colours swatches are a guide only, please refer to a Pantone® Colour Guide for an accurate reference.

PMS 654 PMS 7524 PMS 383

CMYK

C100

M67

Y0

K37

Websafe hexadecimal#1a3364

CMYK

C0

M55

Y60

K27

Websafe hexadecimal#965b50

CMYK

C20

M0

Y100

K19

Websafe hexadecimal#a0a800

Complementary colours

Thecoloursbelowmaybeincorporatedwhendevelopingdifferentproducts,howevertheremustalwaysbeanobviouslinktothecorporatecolourpalette.

Colours swatches are a guide only, please refer to a Pantone® Colour Guide for an accurate reference.

PMS 7503 PMS 659 PMS 1375

CMYK

C0

M12

Y35

K25

Websafe hexadecimal#a69b74

CMYK

C55

M30

Y0

K0

Websafe hexadecimal#7a95d2

CMYK

C0

M40

Y90

K0

Websafe hexadecimal#eb981b

Primary colour

PaintequivalentofthePrimarycolourisDulux

PassionateBlueP41/H9.


Corporate fonts

Thefonts(ortypefaces)thatcomprisethebrandingforLifelineAustraliahavebeenchosenforreadabilityaswellasvisualappeal.Thesefontsaretobeusedforanyexternalcommunicationpieces.

AG Book Rounded ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

AG Book Rounded ABCDEFGHIJKLMNOPQRSTUVWXYZ Medium abcdefghijklmnopqrstuvwxyz

AG Book Rounded ABCDEFGHIJKLMNOPQRSTUVWXYZ Bold abcdefghijklmnopqrstuvwxyz

ForinternalLifelinecommunicationpiecesandwhereAGBookRoundedisnotavailablethebelowfontsaretobeused.

Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ Italic abcdefghijklmnopqrstuvwxyz

Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ Italic abcdefghijklmnopqrstuvwxyz

Forallwebandelectroniccommunication,thebelowfontsaretobeused.

Verdana Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Verdana Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ Italic abcdefghijklmnopqrstuvwxyz

Verdana Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Verdana Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ Italic abcdefghijklmnopqrstuvwxyz


A U S T R A L I A

connect with someone who cares

connect withsomeone who cares

A U S T R A L I A


connect withsomeone who cares

Corporate logos

TheLifelineNetworkincorporatesarangeoflogooptions:

• Lifeline • Lifeline131114

• LifelineAustralia • Lifelinetagline

• Lifelinesub-brands • LifelineCentres

Lifeline 13 11 14

Lifeline

Lifeline Australia

Lifeline tagline

TheLifelinetaglinelogoincorporatesthetagline‘connectwithsomeonewhocares’.Twoversionsareavailable,thepreferredoptionisthesinglelineversion,howeverthemostappropriateversionforthespaceavailableshouldbeused.


Lifeline centres

EachLifelineCentrehasitsownlogowhichisavailablefromLifelineAustraliainarangeofformats.

DuetothenumberandvarietyofLifelineCentrenames,multiplerulesexistthatgovernwheretheCentrenamestarts.ForlongernamesthetextstartsattheFinLifeline,thisthenmovestotheL,andthenontotheN(bothleftandrightarm).Insomecasesthetextrunsovertwolinesduetoextralongnames.

The F rule

The L rule

The N rule


Lifeline sub-brands

TheLifelinebrandalsocomprisesofthreesub-brandsandanationalfund.Thesebrandsarerepresentativeofrelevantserviceswhichrequiretheirownidentityatanationallevel.

Thesub-brandsareLifelineInformationService,LifelineSuicidePreventionFund,LifelineTelephoneCounselling131114andLifelineServiceFinder.

TheselogosaregovernedbythesameguidelinesastheLifelineAustralialogo.

Service FinderPMS654+PMS7524

BlueC100M67Y0K37EarthC0M55Y60K27

Suicide Prevention FundPMS654+PMS7503

BlueC100M67Y0K37TanC0M55Y60K27

Information ServicePMS654+PMS383

BlueC100M67Y0K37GreenC0M55Y60K27

Telephone Counselling 13 11 14PMS654+PMS659

BlueC100M67Y0K37LightblueC0M55Y60K27


Logo colours

TheLifelinelogosmustappearintheirofficialformatsasdemonstratedbelow.DigitalfilesareavailablefromLifelineAustralia.Thelogosshouldbekeptintheiroriginalproportions.Novariationordistortionofthelogoshouldoccur.

TheLifelinelogosmayonlybereproducedinthecorporateblue(PMS654)orblack,noothercolouruseispermitted.Thelogosmayalsobereversed,howeveritmustbeensuredthatthecolourthatthelogoisreversedoutofprovidesenoughcontrastforthelogotobeclearlyvisible.

Mono100%black

SpotPMS654

CMYKBlue(C100M67Y0K37)

Reversed(examplecolouronly)

Logo usage on a photographic background

Wherepossiblethelogoshouldbeusedonsolidbackgrounds.Howeverwhennecessarythelogocanbeplacedonaphotographicbackground.Pleaseensurethatthebackgroundisnotoverlybusyandthatthelogoiseasytodistinguish.Thelogoshouldbereversedoutofdarkbackgrounds,andthesolidcorporateblueversionshouldbeusedonlightcolouredbackgrounds.


Logo exclusion zone

Anexclusionzonehasbeenestablishedtoensurethatthedignityofthedesignisnotjeopardisedthroughcrowding.Thiszoneisdefinedas‘X’andisbasedupontheheightofthe‘e’.Pleasenote,thiszoneisaminimumdimension.

ThesamerestrictionstoallformsoftheLifelinelogosuiteapply.

X

X

X

X

30mm

Minimum size

ThedesirableminimumusagesizefortheLifelinesuiteoflogosonallprintedmaterialsis30mmwide.Insometheinstancesthelogomayneedtobereducedtobelowthissize,forexampleonsomemerchandisingitems.Thereforeifthelogoshouldneedtobereproducedsmaller,itneedstobeatasizethatensuresitisreadable,clearanddistinguishable.

X

X

X

X


Incorrect application

ConsistencyintheapplicationofthedesigniscriticaltotheintentionofestablishingarecognitiondeviceforLifeline.Forthisreason,theintegrityofthedesignanditsuseshouldbemaintainedatalltimes.TheexamplesbelowshowhowthedesignisNOTtobeused.Pleasenote:thedesignexamplesbelowapplytoeveryformofthedesignandineveryapplicationofthedesign.

Nevertiltthedesign. Neverusethedesigninalowcontrastmanner.

Neverdistortthedesign. Neverusethedesigninanyothercoloursotherthanblack,whiteorPMS654.

Neverenlargeoralterinproportionanypartofthedesign.

Neverreversethedesignoutofatintedbackground.

Nevertintthelogo. Neverplacethedesigninaboxthatencroachestheexclusionzone.


Graphic element

TheLIfelinecirclesareusedassubtlegraphicelements.TheyreferencethecircleelementwithintheLifelinelogo.Thisgraphiccanbeusedonanycommunicationpiecesasasubtledesignfeature.Theycanbescaledtoanysize,andcroppedwherenecessary,howevertheyshouldalwaysbereproducedatnolessthan0.25ptandnomorethan0.5pt.

Thecirclesshouldbeusedastintsofthecorporateorcomplementarycolours,theycanalsobeusedasatransparentwhiteoverimages.Thecirclesmaybeusedassolidcolouredelementswhereappropriate.Theyarenottobereproducedinanyothercoloursorformats.


Stationery

Business cards (Australia + Centres)

Size: 90mmx45mm

Colours: 2Colour–PMS654andPMS1375

LifelineAustralia

PO Box Address

T 00 0000 0000 F 00 0000 0000 E [email protected] W www.lifeline.org.au

Name TITLE

NameFontAGBookRoundedMedium9/11ptColour PMS1375

TitleFontAGBookRoundedMedium6/7.2ptColour PMS654

Address informationFontAGBookRoundedRegular7.5/9ptColour PMS654

Contact numbersFontAGBookRoundedRegular7/8.4ptColourPMS654

T, F, E, WFontAGBookRoundedMedium7/8.4ptColour PMS1375. DoublespacebeforeFandW.

5mm

5mm

5mm

5mm

Logowidth33mm

16mm

LifelineCentres

TheLifelineAustralialogoistobereplacedwithindividualcentrelogos.Thelogoshouldalwaysbepositionedasdemonstratedbelow.

PO Box Address

T 00 0000 0000 F 00 0000 0000 E [email protected] W www.lifeline.org.au

Name TITLE

NameFontAGBookRoundedMedium9/11ptColour PMS1375

TitleFontAGBookRoundedMedium6/7.2ptColour PMS654


Contact numbersFontAGBookRoundedRegular7/8.4ptColourPMS654

T, F, E, WFontAGBookRoundedMedium7/8.4ptColour PMS1375. DoublespacebeforeFandW.

5mm

5mm

5mm

5mm

Logowidth33mm

16mm


Stationery

Letterhead (Australia)

Size:A4 (210mmx297mm)

Colours: TwoColour–PMS654andPMS1375

Allinsertedtextshouldsitwithinthespecifiedmargins,leftmarginis25mmfromedgeofpage,topmarginis65mmfromtopedgeofpage.

National OfficePO Box 173,

Deakin West ACT 2600T 02 6215 9400F 02 6215 9401

E [email protected]

W www.lifeline.org.auABN 84 081 031 263connect with someone who cares

Office name FontAGBookRoundedMedium9/11ptColour PMS1375Space after1mm


Contact numbersFontAGBookRoundedRegular8.5/10ptColourPMS654

T, F, E, WFontAGBookRoundedMedium8.5/10ptColour PMS654

5mm

5mm

10.5mm

31.5mm

Logowidth57mm

12.4mm

13mm

note: example is shown at 40%

Topmargin65mm

Leftmargin25mm


Letterhead (Centres)



TheLifelineAustralialogoistobereplacedwithindividualcentrelogos.Thelogoshouldalwaysbepositionedasperthebelowinstructions.

Allinsertedtextshouldsitwithinthespecifiedmargins,leftmarginis25mmfromedgeofpage,topmarginis65mmfromtopedgeofpage.

Centresmaychoosetouseblankpaperasfollowersheetstothecoverpageoftheletter.



E [email protected]

W www.lifeline.org.auABN 84 081 031 263connect with someone who cares





5mm

5mm

10.5mm

31.5mm

Logowidth57mm

12.4mm

13mm


Topmargin65mm

Leftmargin25mm


Stationery

With compliments (Australia)

Size:210mmx99mm




E [email protected] www.lifeline.org.au

ABN 84 081 031 263

W I T H C O M P L I M E N T S


With compliments FontAGBookRoundedRegular11/11pttracking 200(Indesign) Colour PMS1375

Tagline FontAGBookRoundedMedium10/14.4ptColour PMS1375






11mm

11.5mm

Logowidth51.5mm

11mm

5mm

11mm

5mm

24mm

11mm


With compliments (Centres)

Size:210mmx99mm


TheLifelineAustralialogoistobereplacedwithindividualcentrelogos.Thelogoshouldalwaysbepositionedasperthebelowinstructions.




ABN 84 081 031 263

W I T H C O M P L I M E N T S


With compliments FontAGBookRoundedRegular11/11pttracking 200(Indesign) Colour PMS1375

Tagline FontAGBookRoundedMedium10/14.4ptColour PMS1375






11mm

11.5mm

Logowidth51.5mm

11mm

5mm

11mm

5mm

24mm

11mm





ABN 84 081 031 263

Electronic Word letterhead


Thiselectronicversionoftheletterheadcanbeusedasasimpleworddocument.Itshouldnotbeusedforprintingbutratherasanoptionforsendinglettersviaemailorotherelectronicmedia.

TheonlyelementsthatshouldbeeditedaretheLifelinelogo,updatedtotherequiredCentrelogo,andtheaddressdetails.StylesheetshavebeensetupwithinMicrosoftWordforalladdressdetails.

Allinsertedtextshouldsitwithinthespecifiedmargins,leftmarginis25mmfromedgeofpage,topmarginis65mmfromtop-edgeofpage.

Office name FontArial8.5ptColour PMS1375

Address informationFontArial8.5ptColour PMS654

Contact numbersFontArial8.5ptColour PMS654

T, F, E, WFontArialbold8.5ptColour PMS654

10.5mm

31.5mm

Logowidth57mm


Topmargin65mm

Leftmargin25mm


PowerPoint Template

MicrosoftPowerPointtemplateshavebeensuppliedtoensureconsistencyoftheLifelinebrandthroughoutallcommunicationformats,bothinternallyandexternally.Atitleslideandinternalslidetemplatehavebeenprovided.Pleaseusethesuppliedstylesheetsforalltext.


Insert title of powerpointpresentation here

Heading Level 1Luptatin eum venit at atem zzrit nulla alisit ipsum vel il eliquam dolutatvero odolum volore do con utpatisim qui tat niat. Sandipisi ea feummy nullumsan utpat aliquissi et lobor sum illa feugait irilit praese doluptat. Duis nonsequat.

Heading Level 2Luptatin eum venit at atem zzrit nulla alisit ipsum vel il eliquam dolutatumvero odolum volore do con utpatisim qui tat niat. Sandipisi ea feummy nullumsan utpat aliquissi et lobor sum illa feugait irilit praese doluptat.

Duis nocte min ea ad estie vel ea facilla alis at veliquatequis:• Dolorero eumsan utatt alit nibh ex et• Luptatin eum venit at atem zzrit nulla alisit• Ipsum vel il eliquam dolutatum vero odolu• Luptatin eum venit at atem zzrit nulla alisit

Background graphic (including the blue box, circle graphics, tagline and logo) is locked and should not be altered. Presentation title is the only editable field.

Presentation title FontArial34/36ptColourwhite

Background graphic (including the blue border, circle graphics and logo) is locked and should not be altered, thse should appear on all internal slides.

Heading Level 1 FontArialbold22/24ptColour PMS654

Heading Level 2 FontArialregular18/20ptColour PMS654

Body text FontArialregular15/18ptColour black

Title slide

Internal slide


External Word document

AnexternalWorddocumenttemplatehasbeensuppliedtodemonstratethepagelayoutandtextformattingstandardswhencreatingadocumentwithinMicrosoftWord.Thisformatneedstobefollowedtoensureconsistencyacrossthebrand.

Pleaseseetheheadingandtextlevelsbelowandrefertothetemplatedocumentforthepagelayout.

Title (Arial Bold 22/24pt)1. Heading One (Arial Bold 14/16pt)Body text (Arial Regular 10/12pt)

1.1 Heading Two (Arial Bold 13/15pt)Body text (Arial Regular 10/12pt)

1.1.1 Heading Three (Arial Bold 12/14pt)

Body text (Arial Regular 10/12pt)

1.1.1.1 Heading Four (Arial Regular 11/13pt)


1.1.1.1.1 Heading Five (Arial Regular italic 11/13pt)


Title

Version

Date

© Lifeline Australia Document Title Page 2 of 3

Table of Contents

1. Heading One ...................................................................................................... 3

1.1 Heading Two............................................................................................... 3

1.1.1 Heading Three .................................................................................... 3

1.1.1.1 Heading Four .................................................................................. 3

© The copyright in this document is the property of Lifeline Australia. Lifeline Australia supplies

this document on the express terms that it shall be treated as confidential and that it may not be

copied, used or disclosed to others for any purpose except as authorised in writing by this

organisation.

© Lifeline Australia Document Title 3 fo 3 egaP

1. Heading One

Body Text

1.1 Heading Two

Body Text

1.1.1 Heading Three

Body Text

1.1.1.1 Heading Four

Body Text

1.1.1.1.1 Heading Five

Body Text

title page contents page text page


DL brochures

General branding DL

Size:210mmx297mmfoldsto210mmx99mm

Colours: Fourcolourprocess/Twosides

ThefollowingareexamplesofbrochuresthatutilisethestyleelementsoftheLifelinebrand.LifelineAustraliamaterialswillbeproducedtothesespecification,howeverthereissomeroomforLifelineCentrestoaddtheirowncreativeelementsaslongasthestyleguideisfollowedwithregardstologo,colourandfontuse.

AgeneralDLbrochuretemplatehasbeenprovided.Pleaseseebelowforspecificdesignrequirementsandspecifications.Howeverpleasenotethatroundcornersareusedasadesignfeature.Theyshouldalwaysusea5mmradiusandonlyeverappearononecornerofabox,neveronallcorners.Anywhitebordersshouldalwaysbe5mm.Thecirclegraphicshouldbeusedsubtlythroughoutthebrochure,howeverthecirclesmustnotencroachontothefrontcolourbar.Thecolouredblocksthroughoutthebrochurecanberotatedtoanyofthecorporatecolours,noothercoloursshouldbeused.Examplesofpreviouslyproducedbrochuresaredisplayedonpage20.

BACK

INSERT PHOTO

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La feuguercilla conseni smodolo reriure et et eugiat. Ut alismol oboreet ad dolobore consed ming ero consed tem velisl ullum zzrit prat, volutpat. Ut irit ad dolortie delis nonumsan henisisl ulla augait eummy nulla conum numsandre conum zzrillam, consequis nos aliquisim acidui et lut er sum quisisl in enim nullutpat, veriusto dolore magnim ea core magnim inim inisi eummy nonsecte dolor iliquipisl dolortion vulputpatio cortion ullaorp erosto et lummodio.

La feuguercilla conseni smodolo reriure et et eugiat. Ut alismol oboreet ad dolobore consed ming ero consed tem velisl ullum zzrit prat, volutpat. Ut irit ad dolortie delis nonumsan henisisl ulla augait eu.


La feuguercilla conseni smodolo reriure et et eugiat. Ut alismol oboreet ad dolobore consed ming ero consed tem velisl ullum zzrit prat, volutpat. Ut irit ad dolortie delis nonumsan henisisl ulla augait eummy nulla conum numsandre conum zzrillam, consequis nos aliquisim acidui et lut er sum quisisl in enim nullutpat, veriusto dolore magnim ea core magnim inim inisi eummy nonsecte dolor iliquipisl dolortion vulputpatio cortion ullaorp erosto et lummodio

If you would like more information, please visit www.lifeline.org.auor call 1800 880 681.

Im ip eum do euisdel iurem iustrudsddel ilit at wisci

blandrerilis dolorsds.

Lifeline productsubtitile

INSERT PHOTO


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Heading level 2

La feuguercilla conseni smodolo reriure et et eugiat. Ut alismol oboreet ad dolobore consed ming ero consed tem velisl ullum zzrit prat, volutpat. Ut irit ad dolortie delis nonumsan henisisl ulla augai.

Heading level 2

Gummy nulla conum numsandre conum zzrillam, consequis nos aliquisim acidui et lut er sum quisisl in enim nullutpat, veriusto dolore magnim ea core magnim inim inisi eummy nonsecte dolor iliquipisl dolortion vulputpatio cortion ullaorp erosto et lummodio.


La feuguercilla conseni smodolo reriure et et eugiat. Ut alismol oboreet ad dolobore consed ming ero consed tem velisl ullum zzrit prat, volutpat. Ut irit ad dolortie delis nonumsan henisisl ulla augait eummy nulla conum numsandre conum zzrillam, consequis nos aliquisim acidui et lut er sum quisisl in enim nullutpat, veriusto dolore magnim ea core magnim inim inisi eummy nonsecte dolor iliquipisl dolortion vulputpatio cortion ullaorp erosto et lummodio.

La feuguercilla conseni smodolo reriure et et eugiat. Ut alismol oboreet ad dolobore consed ming ero consed tem velisl ullum zzrit prat, volutpat. Ut irit ad dolortie delis nonumsan henisisl ulla augait eummy nulla.

Im ip eum do euisdel iurem iustrud del

ilit at wisci blanddfhdfrerilis dolor.


Imagebarhasoneroundedcornerasadesignfeature.

Theheightofthebarmayvaryandcaneitherhouseanimage

orbeusedasacolourblock.

37mm

119.5mm

58mm

contactinfobox79mmx31mm

Coverisalwayssplitinto3areas.

Text panel shouldalwaysbewhitewiththetextinAGBookRoundedandcolouredasPMS654,thebaseofthetextshouldbe8mmabovethetopoftheimagepanel.

Image panel imagetobeinsertedintothesetboxsize,thissizeshouldnotvary.

Colour panelsizemustnotvary.Colourofpanelcanfeatureanyofthecorporatecolours.Logomaybeupdatedtorequiredversion,howevertheverticalpositionandrightmarginmustnotchange.

Thissolidcolourblockhasoneroundedcorneronly,thispanel

mayuseanyofthecorporatecolours.Thispanelmayalso

featureanimage,eitherasafullpageelement(nowhiteborder)

orasasmallerelementatthebaseofthepage,teamedwith

afullpage(nowhiteborder)solidcolourpanel,pleasesee

examplesonthenextpage.

NOTETHISISTHEONLYPAGETHATMAYFEATURE

AFULLPAGEIMAGE.

AllheadingsareinPMS654.Bodytextisindentedunder

theheadingby6mm.

Circlegraphicelementisusedmultipletimesassubtletints(20%)ofcorporatecolours.

Pullquotesusealargertextsizeandcanbetreatedasfeaturetext(seeexamples).Importantwordscanalsobehighlightedusingaheavierweightofthefont.

Thispanelcanbeanyofthecorporatecolours.Allcorporatecoloursshouldbefeaturedinthebrochure(seeexamplesofcolourusage).

FRONTBACKINSIDE FLAP

INSIDE SPREAD

5.7mm

Logoshouldalwaysbe40mmwideandsit4mmabovethecontactinfobox.

Logoshouldalwaysbe42.5mmwideandsit8mmbelowthetopofthecolourpanel.Theremustalwaysbe5.7mmmarginattherightedgeofthelogo,thatiseitherthe‘e’inLifelineorthelastcharacterinthesubbrand(ie.centrename,taglineorsub-brand).

11mm

8mm

12mm42.5mm


DL brochure examples

If you would like more information, please visit www.lifeline.org.auor call 1800 880 681.

Do you want a national qualification?

Lifeline is an RTO (Registered Training Organisation), this means you can alsocomplete a Certificate IV in Telephone Counselling Skills. The benefits include:

• Nationally accredited qualificationrecognised throughout Australia

• Recognition of Prior Learning (RPL) forother nationally recognised qualifications

• Membership of professional organisations

• Pathways to selected university qualifications.

The training has taught me things that arereally useful, both on the phones at Lifeline and also in my personal life. I’ve become much more aware of how to listen well to the people I love.

I believe that theLifeline training was

one of the most thoroughly well-planned and well-presented educational experiences

of my life.

Z00

2887

2

Lifeline Telephone CounsellingVolunteering for

a difference

What’s in it for you?• Practical counselling skills

• Personal and professionalgrowth and development

• Improved communicationand relationship skills

• Enhanced self awareness

• Career opportunities

• Giving back to your community

• Increased ability to support family,friends and work colleagues

• Belonging to the Lifeline community

• Ongoing support in your workwith Lifeline

• Accreditation as a Telephone Counsellor upon completionof all training requirements What an amazing

experience. I have grown so much…

Every day, all around Australia, Lifeline is recruiting and training Volunteer Telephone Counsellors.

Who is Lifeline looking for?People from all walks of life whoare prepared to:

• Undertake training

• Fulfil shifts on a regular basis(usually fortnightly)

• Work within the vision andvalues of Lifeline

• Make a two year commitmentto volunteer with Lifeline.

People who can pass a comprehensive selection process and show:

• Good communication skills

• Good listening skills, and

• A non-judgmental attitude.

I found the training to be such a fantastic learning curve – I learned so much, about myself and others and all in a supportive, caring environment.

What does training involve?There is a nominal cost for training.The course may include:

• Approximately 80 hours of face to face training (usually once a week over a period of 16–20 weeks)

• Supervised practical telephone counselling sessions (approx 30 hours)

• Possible weekend training.

Once you are accredited you mustparticipate in annual ongoing trainingto maintain your skills.

Lifelineconnect with

someone who cares

To find out which services are available in your community or to make a donation to your local Lifeline Centre, please contact:

Z00

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1

Thanks for being there, a human

voice makes so much difference

when you’re feeling down. caller quote

just pick up the phone

13 11 14

How you can helpMore than 11,000 Australians volunteertheir time and effort to Lifeline to help fellow Australians in their time of need. There aremany opportunities to volunteer andsupport Lifeline.

• Become a Lifeline telephone counsellor• Volunteer in a Lifeline Centre or store• Become a Lifeline sponsor

or financial supporter

For more information about volunteeringopportunities in your area, simply contact yourlocal Lifeline centre or visit the Lifeline websiteat www.lifeline.org.au

Make a donationTo donate to Lifeline, call 1800 800 768or visit www.lifeline.org.au

Where does your money go?The donations we receive go directly towards research, provision and promotion of:

• Volunteer training and support• Suicide awareness and prevention• The 24 hour national telephone counselling

service 13 11 14, and• Other service needs of our local communities

Lifeline Volunteer Telephone Counsellors are there 24 hours a day, for anyone, anywhere in Australia.

For more information or to support Lifeline’s services visit www.lifeline.org.au

Adelaide

Aitkenvale

Albury

Alice Springs

Armidale

Balgowlah

Ballarat

Bathurst

Bendigo

Brisbane

Broadbeach

Broken Hill

Bundaberg

Bungalow

Burnie

Canberra

Coffs Harbour

Darwin

Devonport

Drouin

Dubbo

Geelong

Gladstone

Gordon

Grafton

Hervey Bay

Hobart

Ipswich

Karratha

Kempsey

Launceston

Lismore

Lithgow

Mackay

Mandurah

Maroochydore

Maryborough

Melbourne

Morwell

Mt Gambier

Murdoch

Narellan

Nowra

Orange

Parramatta

Perth

Port Augusta

Port Macquarie

Port Pirie

Rockhampton

Subiaco

Sutherland

Sydney

Tamworth

Taree

Tighes Hill

Toowoomba

Warnambool

Whyalla

Wollongong

Wonthaggi

Wyoming

Where we areLifeline currently has services operating from over 60 locations nationally. Lifeline has a presence in every Australian state and territory.

We overcome time and distance by providing care to Australians in rural and metropolitan communities.

Lifeline is also part of an international network, and through its affiliation with LifeLine International, has centres in nineteen countries.

Lifeline is a member of the Volunteer Emotional Support Helplines (VESH) network. This network of Volunteer Helplines provides services in61 countries.

Lifeline Centre locations:

Who calls lifeline?Somewhere in Australia, there is a new call to Lifeline every minute. People call about many things. These needs vary across age-groups and between rural and metropolitan areas.

However, there is one thing that all calls to Lifeline have in common—they are all about connecting people with care and emotional support in their time of need.

Lifeline servicesIn addition to our telephone counselling service, Lifeline Centres offer many services specific to the needs of their local communities:

• Face to face counselling

• Financial counselling

• Gambling counselling

• Mental health support services

• Suicide prevention and bereavement services

• Youth services

• Disability services

• Welfare programs

• Rural outreach

• Migrant support services

• Family and mediation services

• Counselling services for children

• Information, education and support groups

• Aged care visitation, and

• Indigenous support services

Contact your local centre to find out what services are available in your area.

Who we areLifeline was founded in 1963 by the late Reverend

Dr Sir Alan Walker as a telephone crisis service

of the Methodist Central Mission in Sydney.

Lifeline now provides Australians with access

to our 24 hour telephone counselling service

on 13 11 14. This service is available to anyone

in Australia needing emotional support for the

cost of a local call.

Fast facts• Lifeline receives over 500,000 calls every year,

an average of 1200 calls per day.

• Lifeline has over 11,000 volunteers, over 5,000

of which are involved in telephone counselling.

• Lifeline callers are from all over Australia,

representing all demographics.

• Lifeline receives 30 or more calls everyday

from people at high risk of suicide.

• Some of the issues people call Lifeline

about include:

– Family and relationship issues

– Mental health concerns

– Suicide prevention and support

– Abuse/violence

– LonelinessZ00

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Find out moreIf you would like to find out more information about Workplace Giving or discuss further partnership opportunities, please contact the Lifeline Australia Fundraising Team:

Lifeline Australia Phone: 02 6215 9400Email: [email protected]: PO Box 173 Deakin West, ACT 2600

For more information on Workplace Giving and todownload the Workplace Giving authorisation form for employees, visit www.lifeline.org.au

SEEK implemented a Workplace Giving program to give back to the

community and allow our employees to maximise the money they give to charity.

SEEK chose Lifeline as one of their program charities because of the

fantastic work they do. They are there for people in need when no one else is. Paul Bassat, Joint CEO, SEEK Limited

LifelineWorkplace Giving

Working together tosupport the community

What is workplace giving?Workplace Giving is a simple process for making regular donations to Lifeline Australia via your workplace payroll. This is an easy way to makea useful and lasting contribution that will assist Lifeline in providing services to Australiansin need.

Workplace Giving provides individual employees with the opportunity to make a differenceto the lives of other Australians by donatinga nominated amount from each pay.

The power to make a real difference in any community is in numbers, so even a small weekly amount donated by a number of employees can go a long way towards helping Lifeline to provide vital services and programs.

How does workplacegiving help?

Lifeline Australia relies on community supportto continue providing access to a range of programs and resources at both a nationaland local level. Lifeline’s focus is on providing support and creating awareness in the areasof mental health, suicide prevention andhelp-seeking.

Your contribution helps Lifeline…

• Answer calls on the 24-Hour Telephone Counselling service—13 11 14

• Provide training in Suicide Preventionand Awareness

• Develop Suicide BereavementSupport programs

• Recruit and train volunteers

• Provide access to self-help resources

• Promote help-seeking behaviour and awareness of mental health issues

The benefitsWorkplace Giving programs are a great, easyway to donate to charity on a regular basis—and the donations really do make a difference. Once established, there is little maintenanceor cost incurred for participating businesses.With little administration cost for Lifeline, the money can go to where it is really needed.

Making a difference is easyWith Workplace Giving, supporting Lifelineand making a positive contribution to your community is easy. The Workplace Giving method is reliable and convenient, and by providing ongoing donations you and your organisation will be ensuring the future sustainability of Lifeline services.

Tax benefits Workplace Giving donations are deductedfrom pre-tax employee salaries, which means that individual taxable income is reduced.

Lifeline Australia has Deductible Gift Recipient (DGR) status, which means that workplacegiving contributions qualify for an immediatetax deduction.

ReceiptingLifeline Australia provides Workplace Giving partners with a tax receipt at the end of each financial year. Individual employees do not receive a receipt as they have already received the benefit of reduced tax by donating from pre-tax salary. This eliminates the need for ongoing correspondence after each donation, saving Lifeline administration costs. This method is timely and cost effective for both the employer and Lifeline Australia.

How a workplace givingprogram works

1 Your workplace promotes the new Workplace Giving program and encourages employeesto participate (Lifeline can provide youwith further information or assist with communication materials).

2 Employees acknowledge their participationby filling in a workplace giving authorisationform (this can be downloaded from theLifeline website at www.lifeline.org.au)Employees are able to nominate the amount to be regularly donated.

3 Money is deducted from the employees’ salaries as a pre-tax amount via the usual payroll process.

4 Money is deposited on a quarterly basis to Lifeline Australia (further details provided upon request) and a remittance advice provided.

5 Lifeline Australia provides the workplacegiving organisations with a tax receipt at theend of each financial year.

6 Lifeline provides interested employees with access to a bi-monthly e-newsletter which demonstrates programs and initiatives that Lifeline is involved with.

7 Workplace Giving Partners are acknowledged on the corporate support page of the Lifeline website.

Boost your workplace contribution

Some Workplace Giving Partners choose to further boost the contribution provided by employeesby matching the amount dollar-for-dollar ata corporate level. This provides further tax deductions for the employer and means thatmore funds are raised for Lifeline. This is ofcourse an optional approach to workplace giving.

Outer page examples

Inner page examples


Flyer

Size:210mmx99mm

Colours: Fourcolourprocess/Twosides

ThefollowingareexamplesofbrochuresthatutilisethestyleelementsoftheLifelinebrand.LifelineAustraliamaterialswillbeproducedtothesespecification,howeverthereissomeroomforLifelineCentrestoaddtheirowncreativeelementsaslongasthestyleguideisfollowedwithregardstologo,colourandfontuse.

Lifeline BequestsGiving for the future

A bequest to Lifeline Australia will help everyday Australians

receive care into the futureLifeline relies on community support to continue providing vital services to the Australian community, such as mental

health awareness and information services, 24 hour telephone counselling, and life saving suicide prevention programs.

Your bequest will make a difference.

Making decisions about your Will A Will is an important document that everyone needsto consider.

Perhaps you have thought of making a bequest? By makinga bequest to Lifeline Australia you will be helping Lifeline work towards a future where anyone can receive care and emotional support when they need it.

Things to considerWhen making or altering your Will you may like to consider supporting Lifeline Australia. The following are issues you will need to consider:

• When preparing a Will, it is recommended thatyou seek qualified legal advice from a solicitor.

• To make a valid Will you must be at least 18 yearsof age and of sound mind.

• Be sure to plan your Will carefully. A Will is a private and personal legal document that needs your consideration.

• Ensure your Will is current. Consider any changesto your Will and set aside time to make them.

• Make sure your Will is in a safe place and that someone, such as the executor named or your solicitor, knows about it. You may consider housing your Will at a bank or legal office.

Wording your bequestThe wording you use in your Will is important. If you wish to make a bequest to Lifeline Australia we suggest the following wording for a general bequest:

I bequeath to Lifeline Australia Incorporated, or any corporationto which Lifeline Australia Incorporated’s registration is voluntarily transferred under the Associations Incorporation Act 1991 (ACT), the sum of $........... [or………%] of my estate, free of State and Federal duties, for general use.

The receipt of the treasurer, secretary or public officer for thetime being of the beneficiary organisation is an absolute discharge to my executor(s).

Contact us for more informationabout bequests

To find out more about Lifeline Bequests visitwww.lifeline.org.au, call our donation line on1800 800 768 or email us at [email protected]

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E-signature

TheLifelinee-signatureissetupusingVerdana.Thelogoshouldalwaysappearinthecorporateblue.

Name–Verdanabold10pt,blue

Postion,phone&faxnumber–Verdana10pt,black

Donationinformation–Verdanaitalic10pt,black

Enita Hampton National Manager Marketing & CommunicationsLifeline Australia Ph: 02 6215 9406 Fax: 02 6215 9401

Lifeline relies on financial support from the community.To make a donation please visit www.lifeline.org.au or phone 1800 800 768


Building signage

BuildingsignageshouldfeaturetheLifelinelogointhecorporateblueonawhitebackgroundwherepossible,seeexamplebelow.

Other signage

Blueorreverse(white)logoscanbeusedonplaques,trophiesandothersignageonsurfacessuchaswood,plastic,metalandglass,aslongasthereissufficientcontrastandcorporateguidelinesregardinglogosizeandexclusionzoneareadheredto.


Charity bins

WherepossibleLifelinecollectionbinsshouldbecolouredbluewithareversewhitelogoORwhitepanel(asshown).Anywritingtoappearalongwiththelogo,suchastagline,24hourcounsellingnumberorinstructiondetailsshouldalsoappearinwhiteorinbluewithinthewhitepanel,intheLifelinefontidentifiedwithinthisstyleguide.

Pleasenote,thetaglinetext(putitintheLifelinebin)isjustanexample,itmaybereplacedbyotherappropiratetext.


Appendix A – File format terminology

EPS

EncapsulatedPostScript(EPS)isastandardformatforimportingandexportingPostScriptlanguagefilesinallenvironments.ItisusuallyasinglepagePostScriptlanguageprogramthatdescribesanillustrationcharacterizedbysmoothedgesthatdefinecurvesorshapes.AllmastergraphicsforourofficialidentitiesareEPSfiles.BecauseEPSfilesarevectorgraphicswhosefoundationsarebasedonmathematicalformulas,theyhavetheabilitytoscalelimitlessly.TheyarethecommonsourcefileforcreatingfixedgraphicsinbitmappedformatssuchasTIFFs,JPEGsorGIFsbecauseofthisflexibility.

TIFF

TIFFstandforTaggedImageFileFormat.Itisafileformatusedforstill-imagebitmaps.TIFFsarethedefaultimagetypewhenyouareusingaprofessionaleditingpackagetoproduceafinalimageappropriateforpublishing.

JPEG

JPEGisafileformatusedprimarilytocompressphotographicimages.JPEGsreducetheoriginalimagesizebysubdividingandsimplifyingcompleximages,allowingthemtotransfermorequicklyacrossanInternetconnection.JPEGstandsfor‘JointPhotographicExpertsGroup’andisacommonfileformatforuseinwebandprintpublishing.

GIF

GIFisafileformatusedprimarilytocompressnon-photographicimagesforuseontheWeb.GIFsreducetheoriginalimagesizebydiscardingunnecessarycolourinformation,allowingthemtotransfermorequicklyacrossanInternetconnection.GIFstandsfor‘GraphicsInterchangeFormat’.ThemostcommonuseforaGIFisformenubuttonsoriconsforWebpages.

CMYK

Anacronymusedtoidentifyfour-colourprocessprintreproductionandthefourspecificcoloursused.Whenprintedasoverlappingscreensofdotsonpaper,thesefourcolourscreatetheillusionofawiderangeofcolours.Thefourprocesscoloursare:cyan(processblue),magenta(processmagenta),yellow(processyellow)andblack.TheletterKisusedforblacktoavoidpotentialconfusionwithblue.

PMS

TheabbreviationforthePANTONE®MatchingSystem,aninternationalstandardsystemofcolourandinkformulasdevelopedbyPANTONE,Inc.thatismostcommonlyusedindesign,productionandprintingtospecifycolourinreproduction.

RGB

Red,Green,Blue.RGBreferstothethreecoloursoflightthatcanbemixedtoproduceanyothercolour.Thesecolourscorrespondtothethreecoloursemittedbytelevisionsandcomputermonitors,andtothecolourreceptorsinthehumaneye.RGBvaluesareusedtodescribecolourinon-screenapplications,whereasCMYKandPMScolourvaluesareintendedforprintapplications.

Four-colour Process

Theprocessofcombiningvaryingamountsoffourbasicoffsetprintingcolourstocreateacolourimagecomposedfromcyan,magenta,yellowandblack.

Halftone

Apictureinwhichthegradationsoflightareobtainedbytherelativedarknessanddensityoftinydotsproducedbyphotographingthesubjectthroughafinescreen.

Documents

29390 Lifeline Style Guide FINAL