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    Risk Management and the Theory of the FirmAuthor(s): J. David Cummins

    Source:The Journal of Risk and Insurance,

    Vol. 43, No. 4 (Dec., 1976), pp. 587-609Published by: American Risk and Insurance AssociationStable URL: http://www.jstor.org/stable/252028 .

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    Risk

    Management

    and

    the

    Theory

    of the

    Firm

    J.

    DAVID CUMMINS

    ABSTRACT

    This

    article integrates risk

    management

    decision variables into the

    theory

    of the

    firm under

    risk

    and

    develops

    risk

    management

    decision

    rules consistent with

    the firm's overall

    objectives.

    The

    theoretical con-

    struct chosen for extension to the risk management problem is the

    capital asset

    pricing model.

    Utilizing

    this

    model,

    decision

    rules

    are

    developed

    for

    optimal

    proportional

    retention, selection

    of

    aggregate

    deductibles and

    choosing

    reserving policies.

    The results

    differ

    signifi-

    cantly from

    the

    expected

    value

    decision rules

    developed by previous re-

    searchers.

    The

    article

    concludes by

    examining

    the

    impact

    on

    the decision

    rules of

    relaxing

    some of

    the key assumptions

    of

    the model.

    Recent

    years

    have

    witnessed

    significant

    progress

    in the

    application of

    quantitative

    decision

    tools to the

    solution

    of risk

    management

    problems.

    These developments have ranged from purely theoretical exercises to highly

    particularized practical

    applications and

    have

    encompassed

    the

    entire

    spectrum of

    quantitative

    methodology. For

    example, a model

    for

    the

    selection of

    optimal

    deductibles has been

    developed and

    applied

    by Allen

    and

    Duvall

    [1,

    4].

    Optimal

    insurance and

    loss

    prevention

    decisions

    have

    been

    the

    subject

    of

    a

    paper

    by

    Shpilberg and

    de

    Neufville

    [16]

    which

    employed a

    decision

    theoretic

    framework. A

    study which

    involved the

    testing of

    alternative decision

    tools,

    such as

    utility

    theory and

    the

    worry

    factor method, has been conducted by Neter and Williams [13] while

    a

    computer simulation

    model of self

    insurance

    of

    workers'

    compensation

    losses

    was

    developed by Mortimer

    [11].

    The

    fitting of

    loss

    distributions

    to

    facilitate

    the

    more

    precise estimation

    of

    future claim

    costs

    has

    been em-

    phasized

    by Hartman

    and

    Siskin

    [9].

    Finally, Head

    [8]

    has

    illustrated

    how

    capital

    budgeting

    can be

    applied in

    the context

    of

    risk management

    decision

    making.

    These

    and

    numerous

    other studies

    have

    provided the basis

    for

    significant

    improvements in

    risk

    management

    analysis.

    However, as

    is perhaps

    in-

    evitable in a developing field, most of the articles have concentrated on

    J.

    David

    Cummins

    is

    Assistant

    Professor

    of

    Insurance

    in the Wharton

    School, Univer-

    sity

    of

    Pennsylvania.

    Professor

    Cummins is

    Research Director

    of the

    S. S.

    Huebner

    Foundation and

    is

    a member

    of

    the

    Editorial

    Board

    of the

    Journalof Risk

    and

    Insurance.

    He

    is

    the author

    of An

    Econometric

    Model

    of

    the

    Life

    Insurance Sector of

    the U.S.

    Economy and

    co-authorof

    Consumer

    Attitudes

    Toward

    Auto and

    Homeowners

    Insurance.

    This

    paper

    was

    submitted for

    publication

    June,

    1975.

    It was

    presented to

    the

    1975

    Risk

    Theory

    Seminar.

    (

    587)

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    588 The

    Journal

    of Risk and Insurance

    local rather

    than

    global optimization.

    That is, the overall objectives of

    the

    firm generally

    have been

    recognized

    only implicitly or

    peripherally

    in

    the formulation

    of the

    risk

    management

    decision

    rules.' This approach

    is

    potentially misleading,since rules which appear appropriatestrictly from

    a

    risk

    management

    point of

    view may be

    suboptimal

    in the context

    of

    the

    firm's broader goals. An

    appropriatecomplement

    to the

    existing risk

    management literature

    thus

    would seem to be

    a general

    theory which

    integrates

    risk management

    nto the overall

    business setting.

    The purpose

    of

    this article is to develop

    such a theoretical

    framework.

    As microeconomictheory

    is a highly

    developed discipline,

    this

    paper

    does not attempt

    to derive a totally

    new theoretical

    model. Rather,

    the

    goal

    is

    to adapt existing models

    to incorporate

    risk management

    variables

    and parameters.Because of the nature of the risk managementproblem,

    a theoretical model is required

    which

    views the firm in

    the context

    of

    uncertainty.

    After

    consideringa number

    of alternatives, he

    model chosen

    for scrutiny in this paper

    is the capital asset

    pricing model

    developed

    by

    finance theorists.2 The applicability of this

    model was

    suggested

    to

    the author by a recent

    paper by Schramm

    and Sherman [15].

    That article

    exploredthe idea

    that firms

    can managethe variability

    of their

    net income

    streams

    by varying

    their advertising

    and research and development

    ex-

    penditures. The

    present paper

    focuses on the

    effect of the

    selection of

    alternativerisk managementdevices on that variability.In this regard,the

    capital asset pricing

    model

    is first utilized to

    derive some

    fundamental

    optimization

    rules.

    These rules

    are

    then expressed

    in

    terms

    of familiar

    risk

    management

    variables. Because

    the

    model rests

    on

    a

    number of

    simplifying

    assump-

    tions,

    the paper

    explores

    the

    realism

    of

    some

    of

    these

    assumptions

    n the

    risk management

    context and the impact

    of their

    relaxationon

    the decision

    rules. The paper

    concludes

    with a discussion

    of the

    potential

    for the em-

    pirical applicationof the model. The emphasisof this article is on theory

    rather

    than

    on

    practical applications

    and the

    analysis

    is

    conducted at a

    high

    level

    of

    abstraction.

    Hopefully,

    the theoretical

    results

    presented

    eventually

    will

    provide guidelines

    for

    the

    development

    and testing

    of

    practical

    risk management

    decision

    rules.

    However,

    much research

    remains

    before

    direct

    practical application

    is

    possible.

    The

    Capital

    Asset

    Pricing

    Model

    The

    capital

    asset

    pricing

    model as

    developed

    in the

    theory

    of

    finance

    is

    a two period model in which the participantsare consumersand business

    firms.

    At

    the

    beginning

    of Period

    1,

    consumersare assumed

    to come to

    the

    market with

    "quantities

    of

    resources-labor,

    which

    will

    be sold to

    some

    firm,

    and portfolioassets,

    that

    is,

    shares

    of firms

    ...

    that must

    be allocated

    to

    current

    consumption

    cl

    .

    .

    . and

    a

    portfolio

    investment

    whose market

    1

    This

    problem

    has been recognized

    in an

    earlier

    paper

    by

    Mehr and

    Forbes

    [10].

    2This

    theory

    is

    discussed

    in

    numerous

    books

    and articles including Fama

    and

    Miller

    [51

    and

    Mossin

    [11].

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    Risk

    Management

    589

    value

    at

    the

    beginning of Period

    2

    determines

    the

    level of

    consumptions c2"

    for that

    period.

    Consumers

    are assumed to be risk averse

    expected

    utility

    maximizers

    and

    to

    behave as

    if

    the

    probability

    distributions

    of return

    on

    their portfolios can be completely summarized in terms of two para-

    meters,

    the

    expected

    value

    and some measure

    of

    the

    dispersion

    of the

    returns.

    The business

    firms

    in

    the market organize

    production

    activities which

    are

    financed

    by

    selling

    shares in their Period 2

    output

    values to

    consumers

    The

    firms

    are assumed

    to operate

    according to the decision rule: maximize

    Period I

    market value.4

    The solution of the

    model involves

    the

    simultaneous

    optimal

    allocation of funds by

    consumers

    between consumption

    cl and

    investment and the

    maximization by

    firms of their Period 1

    market values.

    A number of assumptions are inherent in the capital asset pricing model:

    1.

    Perfect

    capital markets. This

    assumption

    is similar to that found

    in the

    conventional

    economic theory

    of perfect competition.

    Among its

    major

    implications for the instant

    case are that

    no transactions costs

    or taxes

    exist,

    and that

    "no

    firm is

    large enough to affect

    the

    opportunity set

    facing consumers."

    2.

    Consumerrisk aversion.

    3.

    Symmetric

    stable

    distributions. Consumers

    are

    assumed to behave as if

    distributions

    of returns on all

    portfolios

    are symmetric stable with

    the

    same value

    of

    the

    characteristicexponent. This

    assumption permits

    the

    summarization

    of returndistributions

    by two

    parameters-the mean

    and

    a

    measure of

    dispersion.

    For

    convenience, this analysismakes

    the added

    assumption

    that

    the distributions are

    normal;

    i.e.,

    that

    the

    measure

    of

    dispersion

    s

    the

    variance.

    4.

    Riskless

    borrowing

    and

    lending.

    The

    assumption

    is

    that consumers can

    borrow and lend

    as

    much

    as

    they

    wish at a

    risk

    free rate of

    interest.

    5.

    Homogeneous

    expectations.

    This

    assumption

    means

    that

    "all

    consumers

    have

    the same set

    of

    portfolioopportunities

    . .

    and all view

    the

    prob-

    ability

    distributions of

    returns

    associated with the various available

    portfolios n the same

    way."

    6

    All

    five

    major

    assumptions

    are

    crucial

    to

    the

    model,

    but the last

    four

    make the

    capital

    asset

    pricing

    model

    unique.

    The

    third

    assumption

    im-

    plies that consumers

    can summarize

    all

    distributions of

    return in terms

    of

    the mean

    and

    a measure

    of the

    dispersion

    of those

    distributions. Com-

    bined with

    the

    second

    assumption,

    the

    use of

    two

    parameter

    distributions

    permits

    the consumer

    to consider

    only

    those

    distributions

    which are

    mean,

    variance

    efficient. Assumptions

    4

    and

    5 further

    simplify

    the

    problem by

    permitting

    all

    consumers

    first to

    view

    the

    efficient set

    in

    the

    same

    way

    (assumption 5) and then (through assumption 4) to focus attention on

    one

    common

    point

    on that

    frontier,

    the

    market

    portfolio.

    Thus, the

    assump-

    3

    Fama and Miller

    [5],

    p.

    277.

    4For a

    more complete

    discussion

    of

    the firm's

    objectives

    see Fama

    and Miller [5],

    pp.

    299-301. Schramm

    and Sherman

    [15]

    have

    shown

    that when risk is taken

    into

    account,

    the value maximization

    goal may

    give

    rise

    to

    business behavior

    which

    manifests

    itself

    as either

    growth

    or

    sales

    maximization.

    5

    Fama

    and

    Miller

    [51,

    p.

    277.

    i

    7i2A

    D.

    9287

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    .590

    The Journal

    of

    Risk

    and

    Insurance

    tions

    lead

    to

    market

    equilibrium

    conditions

    in

    which

    individual

    utility

    functions are

    not

    explicitly

    present.

    Although capital

    market equilibrium

    in

    the foregoing

    model

    implies

    a number of interesting relationships, the one selected for the analysis

    of

    risk

    management

    decisions

    is

    the

    pricing equation

    for the

    Period 1

    value of

    a firm:

    E(l)Rf

    (1)

    where

    P

    -

    the

    equilibrium

    market

    value of

    the

    jth

    firm

    at the

    beginning

    of

    Pqriod

    1

    (in

    equilibrium,

    this

    quantity

    is

    maximized);

    - the market value of the firm at the beginning of Period 2;

    E(f) -

    P i

    +

    Rf)

    S

    M

    . -f

    m

    (

    -'the market value

    at the

    beginning

    of Period 2 of the

    market

    m

    portfolio

    ("market

    wealth");

    PM

    market

    value

    at the

    beginning

    of

    Period

    1

    of

    the

    market

    portfolio;

    Rf

    a

    the risk free borrowing-lending rate; and

    p

    a

    the correlation

    coefficient

    between

    the return on the

    jth

    firm

    and that on the market

    portfolio.

    The

    placement of a

    tilde over

    a symbol

    indicates that it

    represents a

    random variable.

    According

    to the

    pricing

    equation,

    the Period

    1

    marketvalue

    of the

    firm

    is the

    present

    value,

    computedat the

    risk

    free rate, of the

    firm's

    expected

    value at Period 2 less the present value of a risk charge. The risk charge

    is

    equal

    to the

    product of

    the market

    price of

    a unit of

    standard

    deviation

    (Sm),

    the

    correlation

    coefficient

    of the

    firm'sreturn

    with

    that of the

    market

    and

    the

    standard

    deviation

    of the firm's

    Period 2 market

    value. Of

    interest

    is

    that the

    risk

    penalty of the

    jth finn

    varies

    directly

    with its

    correlation

    coefficient

    with market

    return.

    That

    relationship exists

    because a stock

    with

    a

    relatively

    low correlation

    with

    market

    return is

    more valuable

    to

    investors in terms

    of

    diversification.

    Optimal Risk ManagementDecisions

    General

    Optimization

    Rules

    In

    most

    developments

    involving the

    capital

    asset pricing

    model,

    the

    parameters of

    the

    distribution

    of

    returns of the

    individual

    firms

    remain

    invariant. In

    order

    to apply the

    model

    in the risk

    managementcase,

    how-

    ever, that

    assumption

    must be relaxed

    to

    permit the firm

    to

    vary within

    7

    Ibid., p.

    296.

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    Risk

    Management

    591

    limits

    its mean

    and

    variance

    of

    return.

    In particular,

    he assumption

    that

    the

    objective

    of

    the

    firm

    is

    to vary

    E(V)

    and

    a(V1)

    to maximize

    ts

    Period

    1 value,

    P5.

    This

    procedure

    is an

    accurateabstraction

    of

    the

    risk

    manage-

    ment process as most decisions involving the use of deductibles and self

    insurance

    hinge

    on the

    tradeoff

    between

    savings

    in the expected

    cost

    of

    pure

    risk

    and

    the

    increased

    risk

    faced

    by

    the

    firm

    as a

    result

    of

    reductions

    in

    its

    insurance

    coverage.

    For

    example,

    when

    a

    firm

    elects

    a larger

    deductible

    the

    usual

    motivation

    is

    that

    its insurance

    premium

    is reduced

    by

    a

    larger

    amount

    than

    the

    resultant

    increase

    in

    expected

    retained

    claims

    and

    settlement

    costs.

    In

    return

    for

    this

    savings,

    however,

    the

    firm

    must

    be

    willing

    to

    accept

    a

    higher

    degree

    of

    variability

    in

    its

    income

    stream

    as

    an

    unexpectedly

    large

    numberof losses could result in total loss costs substantially n excess of

    the

    original

    premium.

    Intuitively,

    the anticipation

    is

    that

    the

    firm

    would

    increase

    its

    deductible

    to

    the

    point

    at which

    the

    value

    of

    the

    premium

    savings

    is offset

    precisely

    by the

    cost

    of

    the

    increased

    variability

    in

    the

    income

    stream.

    A

    noteworthy

    assumption

    in this analysis

    is

    that

    the

    firm

    can

    obtain

    a

    net

    savings

    by

    varying

    its degree

    of

    pure

    risk retention.

    Such a

    savings

    is

    not

    necessarily

    available

    in the world

    of

    perfect

    markets

    and

    the

    assump-

    tion is equivalent to the introductionof a degree of imperfectionin the

    insurance

    market.

    Investigations

    of the

    precise

    role

    of

    insurance

    n

    economic

    equilibrium

    and the

    conditions

    under

    which

    the

    hypothesized

    savings

    would

    be

    available

    are

    beyond

    the

    scope

    of

    this

    study

    but

    constitute

    in-

    triguing

    avenues

    for

    future

    research.

    This

    risk

    management

    process,

    under

    the

    assumption

    that

    savings

    through

    risk

    retention

    are

    available,

    can

    be

    expressed

    in a

    more

    precise

    manner

    through

    the use

    of the capital

    asset pricing

    model.

    Thus,

    accepting

    a larger

    deductible

    or

    adopting

    a

    self

    insurance

    program

    results

    in

    an

    increase

    in both

    E(V' and

    O);

    I-e.,,

    ;D

    >o

    and

    3D.L

    >

    0

    where

    D

    stands

    for

    the

    retention

    of

    the insured

    The

    optimization

    rule thus

    becomes:

    Maximize:

    Equation

    (1)

    with

    respect

    to D.

    In

    general

    terms,

    the

    first-

    and second-order

    conditions

    for a maximum

    are

    the following:

    First-order

    Condition

    3D 3D

    mjm

    a3D

    no

    UD

    )/(

    aD

    is

    P

    (2t

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    592

    The Journal

    of

    Risk and

    Insurance

    Second-order

    Condition

    a2p

    921( )

    32a('

    )

    BD2 3D2

    D

    3D2

    When written as

    (2)',

    the

    first

    order

    condition for a

    maximum

    can

    be

    given

    an

    interesting

    interpretation.

    Implied

    is

    that the

    firm

    should

    in-

    crease its

    risk

    retention to the

    point

    at

    which

    the

    marginal

    rate

    of

    sub-

    stitution

    between return

    and risk is

    equal

    to

    the

    price placed

    by the

    market

    on a unit

    of

    standard deviation

    multiplied by

    the

    correlation

    co-

    efficient between

    the firm

    and the

    market.

    Beyond

    that

    point,

    the firm

    will not

    receive

    an

    increase in

    expected

    return

    adequate

    to

    compensate

    for

    the additional

    risk.

    Those familiarwith the capital asset pricing model will recognize that

    the

    derivation of

    expression (2)

    involves

    additional

    simplifying

    assump-

    tions.

    In

    particular

    the

    assumption

    that the risk

    management

    decisions

    of

    the

    individualfirm have

    no

    impact either

    on

    the

    marketprice

    of

    risk,

    S.,

    or the

    correlation

    between the

    jth

    firm's

    return

    and

    that

    of

    the

    market;

    i.e.,

    the

    assumption

    s

    that

    aSm/JD

    and

    apjm/aDare

    equal

    to zero.

    Those

    assumptions

    are not

    supportable

    in

    a strict

    mathematical sense as

    the

    parameters

    of

    the

    firm are

    components of the market

    parameters.

    How-

    ever,

    the

    former

    condition can

    be justified

    by

    noting that the

    model

    is

    couched in terms of perfect competition. Thus, even though the firm's

    risk-return

    characteristicsare

    components of

    Sm,

    the number of firms

    in

    the market is

    so large

    that any

    change on

    the part of

    one

    particular

    firm

    has no

    measurable

    effect

    on the market

    set.

    The

    latter

    condition, ap

    /1D

    =

    0,

    is

    considerably

    more

    restrictive, but

    its

    use in an

    approximate

    ense can be

    justified

    heuristically

    by recognizing

    that

    most of the

    covariancebetween

    the

    returns of the

    various

    firms

    in

    the

    market

    arises

    from the

    nature

    of their

    responseto

    economic

    fluctuations.

    A change in retention, on the other hand, involves the assumption of

    nsks

    generally

    uncorrelatedwith

    the business

    cycle

    and are

    approximately

    independent across

    the

    set of all firms.8

    Thus,

    additional

    pure risk as-

    sumption should

    affect the

    correlation

    with

    marketreturns

    only

    minimally,

    if

    at

    all.

    A

    version

    of

    the

    first-order

    ondition which

    permits

    pjm

    o vary

    with

    D,

    while

    retaining

    the

    assumption that

    aD

    0

    ,

    is

    presented as

    equation

    (4):

    aP

    aE(

    )

    acov(VI,

    3D aD a a

    3D

    -

    (V

    a

    OD

    M

    aCov(tJ

    e

    k)

    When air " 0,

    j # k,

    equation (4)

    reduces

    to:

    "A

    number

    of

    well-known

    real

    world phenomena

    are contrary to

    this

    assumption.

    For

    example, disability

    income

    claim filings are

    negatively

    correlated

    with the business

    cycle,

    while

    auto

    collision claims

    exhibit a

    positive

    correlation.

    However, in

    general,

    a

    reasonable

    hypothesis

    is

    that pure

    risk

    occurrences

    demonstrate a lower

    degree of

    interfirm

    correlation

    than

    returns

    from

    productive

    activities.

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    Risk Management

    593

    UP

    aE(V)

    S aa2tV()

    CO?)

    DD

    DD

    a0?m

    D

    j

    )

    Readers concerned about the assumption that =0 may wish to

    9D

    reformulate the

    subsequent analysis

    in

    terms of

    equation

    (4)

    or

    (5).

    An

    importantobservation s

    that in a

    theoreticalsense the risk

    manage-

    ment

    decision affects the

    production

    characteristicsof the firm;

    i.e., it

    alters the

    probability distribution

    of the

    firm'stotal earnings at

    Period

    2.

    Since

    the

    standard capital

    asset pricing model

    assumptionsare in

    effect,

    once the

    risk

    management

    decision has been made,

    how the

    resulting

    operations are

    financed is

    irrelevant; i.e., the mix

    of debt and equity

    financing has no impact on the marketvalue of the firm.9Thus, whether

    the insurance

    premium

    and/or the retained losses

    are paid for out of

    equity or

    debt-generated

    financial resources is a

    matter of

    indifference

    to the

    firm's

    shareholders.

    Proportional

    Retention

    In

    order to

    explore further

    the implications of

    expression (2)

    for risk

    management

    decisions, to define

    E(V

    )

    and

    Cov(VjVm)

    in terms of

    more familiar risk management variables seems appropriate.Thus, one

    can

    state that

    v

    =t

    -

    C

    (6)

    :1

    'i 21

    where

    v'

    W

    net income of the

    firm

    considering

    all

    revenues and

    all

    expenses

    other

    than

    those associated with

    pure risk; and

    C

    =

    the

    pure risk costs of the

    firm.

    By

    focusing on the

    componentsof

    Cj,

    it is

    then

    possible to establish some

    more precise decision rules.

    In

    this

    section,

    the

    assumption

    s

    that

    the firm can

    base its retention on

    a

    quota

    share

    arrangement

    on

    "Original

    erms."

    n

    that

    case,

    ,-(1

    .-c)G2

    a(-

    +

    EJ)

    (

    where

    G

    -

    the insurance

    premium

    which the

    firm

    would be charged for

    complete,

    first

    dollar

    coverage;

    L - the

    firm's

    losses for

    the

    year;

    Ej

    =

    the

    cost of

    administeringhe

    pure

    risk

    of the

    firm

    f

    all

    losses

    are

    retained;10

    nd

    a

    =

    the

    proportion

    f the

    risk

    retained

    by

    the firm.

    9

    This

    is

    the familiar

    Modigliani-Miller

    Proposition

    I.

    For a

    proof

    of this

    result

    see

    Fama

    and

    Miller

    [5], pp.

    160-164.

    "'In

    a

    more general

    formulation

    Ej

    would

    have

    fixed

    and

    variable

    components with

    the

    latter

    being a

    function of

    Li.

    The

    simpler

    formulation is

    utilized

    here to

    reduce the

    computational

    burden.

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    594

    The Journal

    of

    Risk and

    Imurance

    Based

    on

    this

    arrangement,

    E&H

    ) - E(01)

    -

    l

    -

    a)G

    +

    aE(L;

    )

    +

    ]l

    (8)

    02(;t^-

    U2(Bt)

    + 32cU2C)

    - 2aCO"

    .i;

    (9)

    :1

    1

    -

    i'i

    Note

    that the insurance

    premium

    contributes

    nothing

    to the variance

    of

    the finnds

    ncome

    stream;

    iLe,

    by

    purchasing

    complete

    insurance

    coverage

    the

    firm can transfer

    its entire

    pure

    risk

    to the

    insurer.

    The

    presence

    of

    the

    covariance

    term reflects

    the fact that

    losses

    due

    to

    pure

    risks

    give

    rise to indirect

    as well as direct

    costs. For

    example,

    a

    business

    interruption due to

    a fire could result in

    a decline

    in

    future

    revenuesif some customers ail to returnwhen the firmresumesoperations.

    The

    subsequent

    analysis

    assumes

    that all costs

    of

    purerisk

    can be

    subsumed

    under

    Lj

    and,

    therefore,

    that

    Cov(tLJ

    0.

    Based

    on

    that

    assumption

    and

    equations

    (2),

    (6)

    and

    (7), the

    first

    order

    condition for

    a

    maximum

    in the

    proportional

    retention

    case

    is

    the

    following:

    Oa2(j )

    (G~j E(L;j)

    -

    EJ)

    -

    szpjm=_

    Li

    (10)

    a

    j

    Solving

    for

    a,

    one

    obtains:

    (G1a

    Ei~

    1

    )s

    ~

    (11)

    a(j

    )Smm

    Verbally, tyis

    directly

    related to

    the

    marginal

    reduction in

    expected loss

    costs

    arising

    from

    an

    additional

    dollar

    of

    retention

    (i.e.,

    to

    Gj-

    E(tj)

    -

    En). (Note

    that

    retention

    is not

    feasible if this

    term is

    e

    0.

    Further-

    more,

    if

    a

    exceeds

    1

    the

    analysis

    suggests

    that the

    firm-

    hould

    become an

    insurer.)

    The value

    of

    a

    also

    bears a

    direct

    relationship o

    the

    ratio of

    the

    standard

    deviation of

    the

    firm's

    ncome

    stream,

    ?(Vj),

    and the

    varianceof

    its loss

    cost

    distribution.Thus,

    the more

    significant

    the

    pure risk

    in

    terms

    of the

    total risk

    of

    the

    firm,

    the

    less of it

    the

    firm

    should

    retain.

    Finally,

    a

    is inverselyrelated to the product of the marketprice of risk and the cor-

    relation

    coefficient;

    .e.,

    for

    a

    given

    Sma

    firm

    whose

    returns

    are more

    highly

    correlated

    with those

    of the

    market

    should have a

    lower

    retention.

    Aggregate

    Deductibles

    and

    Self Insurance

    Reserves

    The

    foregoing

    model

    should

    be

    relevant for

    a

    number

    of

    risk

    manage-

    ment

    situations. For

    example,

    if

    a

    is

    close to

    1,

    the

    model

    implies

    that

    complete

    self

    insurance

    is

    in

    order.

    Furthermore,

    applying

    the loss

    unit

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    Risk

    Managenwnt

    595

    concept and

    making

    the assumptionthat loss units

    are independent,

    the

    decision

    rule

    could

    be

    applied separately

    to the various pure risks facing

    the firm.

    For

    instance,

    the computation

    may give

    one answer for the

    workers' compensation

    risk and another for

    that

    of products

    liability.

    Nevertheless,many risk managementsituations exist to which (11) does

    not apply.

    If

    a

    is substantially less

    than

    1

    but

    greater than zero, for

    example,

    the results have

    little practical meaning

    as quota share

    arrange-

    ments

    are

    rarely

    effected

    between

    non-insurance irms and insurers.The

    more

    common

    arrangement,

    of

    course,

    is the

    use of

    a

    deductible;

    and,

    consequently,

    the model

    now will

    be adapted

    to

    apply to the

    deductible

    selection

    decision.

    Aggregate

    Deductible

    Selection.The first case considered

    s that

    in which

    the firmis faced with the choice of an optimal aggregate deductible;i.e.,

    a deductible under

    a

    contract

    in

    which the insurer

    agrees to pay all

    losses

    in

    excess of a

    total

    annual

    amount,

    D. The retention

    of the firm

    under such

    an arrangement

    s:

    L

    -

    ,t

    if

    D;

    and

    Ji

    i

    *D

    if

    D

    CL2)

    AD

    ~ 1

    ,where

    a5 the losses retained by

    the

    insured.

    The

    relevantparameters

    can be

    developed as follows:

    H(t-)

    J

    dP(i)

    +

    DfdF(j)

    (13)

    D

    N2R)

    -

    J

    dFti

    )

    +

    D2JdP(%)

    E2(R)

    (14)

    ID

    Differentiationwith

    respect

    to D

    then yields (after

    some simplification):

    ID

    w

    -

    F(D)

    5

    3D

    2[

    1

    -

    F

    (D)]1[D

    -

    y~gj

    Substituting these expressions

    nto

    equation (2), the first-order

    condition

    for

    a

    maximum,

    one

    obtains:

    3G

    [1

    -

    F(D)][D

    -

    Oi)+

    Sp

    }

    (17)

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    596 The

    Journal of

    Risk and

    Insurance

    The left side of equation

    (17) is derived by recalling equation (6) and

    noting that

    Cj

    in this case

    is

    equal to the insurancepremium

    plus

    the losses

    and

    administrative

    xpenses

    retained under the aggregate deductible plan.

    Although theoretically he optimaldeductiblecan be obtainedby solving

    expression (17) for D, a

    generalized explicit solution

    to

    the

    equation

    can-

    not

    easily be

    derived.

    Nevertheless,

    this

    version

    of

    the

    optimization

    condi-

    tion suggests

    two

    important

    observations about the use

    of

    aggregate

    deductibles. First,

    an

    increase in the

    aggregate

    deductible

    always

    increases

    the variance

    of retained

    losses; i.e.,

    aa2(i)/laD

    >

    o.

    This

    relationship

    can

    i D

    be verified,

    under the

    assumption

    that

    >

    o

    and

    that

    i .

    >

    o,

    by

    noting that

    D

    P

    U(R

    (t

    dh)

    +

    D

    UPt

    D

    <

    H(t

    )

    +

    DfdF(?)

    - D.

    0

    D

    Thus ,

    D

    -

    E(?~R)

    >

    0

    and, from

    (16),

    aa2CR)/aD

    >

    0.

    Second,

    it should be

    evident

    that a

    necessary (although

    not

    sufficient)

    condition

    for

    the

    adoption

    of an

    aggregate

    deductible

    is

    that

    the left side

    of

    equation (17)

    must

    be

    positive

    for some

    value

    of

    D. That

    term,

    of

    course,

    represents

    the net

    marginal

    expected

    savings

    in loss costs

    arising

    from

    the

    use

    of a

    deductible; i.e.,

    the

    marginalpremium

    reduction

    aGJ/aD

    less the

    marginal

    increase

    in

    the

    expected retention,

    1

    -

    F(D).

    If the

    expected increase in retained losses always is greater than the premium

    reduction,

    the firm has no incentive to adopt a deductible. Likewise, if

    the term

    is

    zero; i.e.,

    if

    the

    premium

    is

    actuarially

    air

    at the margin, the

    firm

    should not

    adopt

    the

    deductible because

    it

    would be accepting a larger

    variance with

    no

    offsetting

    increase

    in

    expected return. The condition is

    not

    sufficient because a positive expected reduction in loss costs must be

    large enough to offset the

    resulting increase in the variance, with the re-

    quisite relationshipbetween

    the two

    effects

    determinedby the parameters

    of the

    capital asset pricing

    model.

    The Optimal Level of Reserves. Another interesting case involves the

    choice

    of an

    optimal

    buffer or

    reserve

    fund to

    accompanya retention pro-

    gram.

    In order to

    focus

    exclusively

    on

    this

    decision,

    the

    analysis is initially

    conducted

    under the

    assumption

    that

    an

    optimal aggregate deductible

    already

    has been

    selected

    and

    that, given

    that

    deductible, the firm wishes

    to

    establish

    an

    optimal

    size

    reserve fund. The

    case in

    which the optimal

    deductible

    and

    reserve fund

    are established

    simultaneously s considered

    subsequently.

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    Risk Management

    597

    To

    solve the

    buffer

    fund

    problem

    it is useful to redefine

    Vj

    as follows:

    t e

    Gj

    (1

    +

    Rj) Bj

    AdR

    RC)

    -

    A

    -Bj)

    Rj

    t

    Bj

    <

    O

    D

    Two

    additional variables have

    been introduced:

    Rj

    =

    the

    rate of

    return

    on

    shares of firm

    j;

    and

    Bj

    =

    the

    buffer or reserve fund for loss costs associated with pure

    risks.

    Equation (18) is equivalent to that utilized to derive the optimaldeductible

    OV

    #-%

    (LJ-Bj)Rj, Bj

    <

    L

    <

    D

    with the

    exceptionof 2

    terms,

    Bj

    (Rj-Rf

    ) and

    {#

    (D-Bj)Rj,

    LiND

    which are designed to represent the effect of reserves on the net

    revenues

    of the

    firm. The

    former term

    appears

    in the

    equation

    with a

    negative

    sign and represents

    the

    opportunity

    cost

    of holding reserve funds;

    i.e.,

    if

    the firm maintainsreserves of

    Bj*,

    it

    sacrificesearnings

    of

    RjBj*,

    which

    could be earned

    if

    those funds

    were

    invested

    in its

    production

    processes,

    but earns instead the lower amountRfBj*, which representsthe earnings

    on

    the reserve fund invested

    in

    relatively liquid,

    risk free

    assets.

    The

    latter

    term, on the other

    hand,

    represents

    the

    firm's

    sacrifice

    in

    earnings

    if

    losses

    exceed

    the

    buffer

    fund.

    In

    that

    instance,

    the

    equation implies

    that

    the

    firm loses its

    earnings

    for the

    entire

    year

    on funds

    paid

    out

    as losses.1'

    That

    aspect

    of the

    equation

    constitutes a built-in

    penalty

    for

    failure

    to

    maintain adequate reserves. That

    is

    the case because

    the

    equation

    suggests that losses paid from reserve funds

    are

    paid at

    the

    end

    of

    the

    year while

    loss

    payments

    in

    excess

    of

    reserve funds

    are made

    at

    the

    begin-

    ning of the year. To understandthis point, note that for losses greater

    than the reserves, lost interest

    is

    equal

    to

    Ri

    times

    the

    excess

    while

    the

    buffer

    fund

    is

    assumed

    to earn

    interest

    at

    the

    risk

    free

    rate for

    the

    full

    year.

    If

    losses less than

    the

    buffer

    fund

    were

    paid prior

    to the

    end of

    the

    year,

    the

    firm

    could

    not

    be

    credited with

    the entire

    amount,

    BjRf.

    A more

    nearly

    realistic version

    of

    the model

    might

    utilize

    the

    following

    cost

    ele-

    ment

    for

    the buffer fund case:

    -

    -(Bj -

    Lj) (Rf/

    2) ,

    L'j D

    -

    L

    "The loss

    paymentshemselvesrereflectedn L1.

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    598

    The

    Journal

    of

    Risk and

    Insurance

    This

    expression

    makes

    the

    alternative

    assumption

    hat losses are

    paid, on

    the average, midway

    through

    the year. Although

    such an expression

    is

    more

    realistic than the one

    included

    in equation (18),

    the latter

    formula-

    tion has been utilized in the analysis. That decision was based on two

    principal

    considerations.

    First, the desire to

    compare

    the results of the

    present

    model

    with those obtained by

    Duvall and

    Allen

    [4],

    whose

    formula-

    tion is

    consistentwith equation

    (18) and second,

    the difficulty

    of fully re-

    flecting the

    consequencesto the

    firm

    of uninsured

    ossesdifferent rom

    those

    expected,

    due

    to the abstract nature

    of the

    two period capital

    market

    model.

    The

    assumption

    inherent in equation (18) helps

    to remove this

    limitation

    as it

    exacts a more significant

    penalty

    for losses

    'in excess of

    reserves

    than the

    alternative expression.1

    For the reader

    reluctant

    to

    accept this assumption, he optimalityconditionscan easily be derived by

    performing

    the

    appropriatecomputations

    under

    the alternative

    formula-

    tion. These results

    differmidetail but

    not in substance

    fromthose

    presented

    below.

    Before

    proceeding

    with the computations,

    it seems appropriate

    to

    re-

    iterate

    that the optimization

    is carried out under

    the assumption

    that

    Rj

    and D are fixed; i.e., the optimal

    buffer

    fund will be derived

    conditional

    on

    those

    two variables.Taking expected

    values

    and

    differentiating

    equa-

    tion

    (18)

    with

    respect

    to

    Bj,

    one

    obtains

    (after

    some

    simplification):

    3B

    0

    )

    - (j-

    Rf)

    +

    RjEl

    -

    (Bj)J

    (19)

    This

    result

    is

    equivalent

    to that

    obtained by

    Duvall and

    Allen

    [4,

    p. 501]

    if one assumes

    no taxes.

    As

    explained

    in

    their

    article,

    (Rj

    -Rf)

    represents

    the

    opportunity

    cost to

    the firm of increasingreserves by $1,

    while

    the

    latter

    term

    is

    the

    expected

    savings

    of

    the

    firm

    as

    a result

    of the

    additional

    dollar of reserves.

    To obtain the

    variance contribution

    of the

    buffer

    fund, note that

    when

    Rj

    and

    D

    are fixed,

    the first three terms

    of equation (18)

    do not contribute

    to the

    variance

    of Va. Differentiation

    with respect

    to

    Bj

    of the

    variance

    contribution

    of

    the last two

    terms

    yields 392B

    Although

    these

    com-

    putations

    are

    straightforward,

    they are cumbersome;

    and,

    accordingly,

    are presented in an Appendix,

    which

    is

    available

    from

    the author. In

    the

    Appendix

    it

    also is demonstrated

    hat

    aac2(Vj)/aBj

    <

    0

    for

    0

    < B,

    D

    that,

    for a

    fixed

    deductible,

    the firm can reduce its variance through

    the

    use of a

    reserve fund.

    An intuitive rationale

    for

    this

    variance

    reduction

    is

    that

    earnings

    be-

    come

    more

    predictable

    as a

    result

    of

    the

    earmarking

    of

    funds

    for

    the

    12

    The

    penalty robably

    s

    realistic

    ue

    o

    the

    iquidity

    roblems

    hich

    n

    unexpected

    lss

    couldpresent.

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    Risk

    Management 599

    payment

    of

    unexpectedly large

    retained losses. This function

    of

    the

    reserve

    fund

    becomes

    readily

    apparent

    when

    one

    thinks

    of a

    real-world

    case in which

    a firm can cushion the

    impact

    on

    reported

    earnings

    of

    an

    uninsuredloss by drawing down its reserve fund. This increasedstability

    in earnings might be expected

    to

    give

    rise

    to a

    corresponding

    tabilization

    in the

    price

    of

    the firm's

    stock.

    As

    one might anticipate,

    however,

    the

    use

    of

    a

    reserve fund

    generally

    involves some

    sacrifice of

    expected

    return

    by

    the firm. This

    anticipation

    is

    the

    case as

    (19), although positive

    for

    small

    Bj,

    is

    a

    monotonically

    de-

    creasing

    function of

    that variable

    and

    can be

    expected

    to be

    negative

    for

    a buffer fund of

    any

    substantial size. The

    implications

    of this result

    for

    the

    selection

    of

    an

    optimal

    buffer fund

    can

    be

    given

    more

    precise

    form

    by

    setting up the maximizationcondition [from (2) and (19)]:

    aa2(v

    )fas

    Rf

    -

    RF(B)

    =

    SmPjm

    (20)

    j 3 mjin

    2a(Vj)

    Since

    au2(Vj)/aBj

    <

    0,

    it is clear that if

    [Rf

    -

    RjF(B,)]

    is

    positive fox

    all

    Bj

    -?

    D,

    the buffer

    fund

    should be set

    equal

    to the

    deductible.

    In that

    case the

    use of

    the

    buffer fund would

    both increase

    expected

    returnand

    decrease the variance over the entire range of possible values of B,. In

    view of the fact that

    [Rt

    -

    RjF(Bj)]

    may

    become

    negative for

    B,

    < D,

    however,

    it

    seems

    appropriate

    o

    examine

    the most

    likely

    outcomes

    under

    that condition.

    These

    are

    illustrated in

    Figures la and lb.

    Rf

    E

    (Vj)

    ]

    Rf

    E'(VY)

    ]

    iB

    optimum

    8

    ptimum

    I

    ~~~~~~~~f

    cr21t'1

    ~~~I

    I

    Figure

    'a

    Figure

    lb

    SELECTION

    OF

    AN OPTIMUM

    RESERVE

    FUND

    FOR A PREDETERMINED DEDUCTIBLE

    *V

    In the

    figures,

    the curve

    E'(Vj),

    which

    represents

    [Rf

    -

    RjF(Bj)],

    is

    equal

    to

    Rf

    when

    Bj

    =0, and

    then gradually

    declines,

    crossing the B,

    axis

    for

    B,

    < D. The other

    curve

    f[Cr2'(V,)

    ,

    which represents

    aa2(0

    )/aB

    SMP

    2a

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    600

    The

    Journal

    of

    Risk and Insurance

    is below the

    Bj

    axis for all

    Bj

    >0 and

    :

    D and is drawn with a minimum

    for some

    Bj

    < D.

    As

    demonstrated n the Appendix available from the

    author,

    the

    curve is unambiguouslynegative, but the U-shape portrayed

    by

    the

    figures is only

    one

    possible outcome. It is possible for the curve

    to be monotonically decreasing; but if so, outcomes similar to those

    illustrated n Figures la and lb still would representthe only alternatives.

    In

    Figure la, the value of the variance reduction resulting from

    the

    use of the buffer fund always is greater in absolute value than

    E'(Vj).

    In that case, the optimal solution would be at

    Bj

    =

    D. Figure lb illustrates

    the more likely outcome; i.e., the two curves intersect yielding an optimal

    reserve fund less than the deductible. In both cases,

    however,

    the optimal

    buffer fund occurs when

    E'(MV)

    < 0. This finding indicates that expected

    value

    decision

    making

    would result in a buffer fund of suboptimal size

    as

    in that case

    the

    fund is chosen where

    E(VJ,)

    =

    .ys

    Simultaneous Selection

    of

    Deductibles

    and Reserves.

    The

    preceding

    analysis has developed optimization

    conditions

    for an

    aggregate

    deductible

    in the absence of

    a

    bufferfund

    and for

    a buffer

    fund

    given

    a

    predetermined

    deductible.

    While those decision

    rules

    were

    useful

    in

    focusing

    attention

    on the individual

    variables,

    theoretical

    precision requires

    that a

    more

    general

    result

    be obtained

    which

    will

    permit

    the simultaneous

    selection of

    optimal

    values for

    the

    decision

    variables,

    D

    and

    B,.

    To

    facilitate

    the anal-

    ysis, it is helpful to expressthe problemas follows:

    Maximize:

    Equation (1),

    with

    Vj

    given by (18)

    Subject

    to:

    Bj

    D

    Forming

    the

    Lagrangian,

    Z

    =

    P,

    -

    k(Bj

    -

    D),

    and

    taking partial

    deriva-

    tives,

    the

    necessary

    conditions for a maximumare obtained:

    az i

    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Jaa2c

    )fa

    aZ

    DE (V )

    a

    S

    /aD

    Q.

    i~)

    a

    0

    (21)

    aD 1 + Rf 'D mjm 2a( )

    9z

    1

    3E(R

    )

    aa2(~

    )/aB

    3Bj ' (B Smf) 2M

    i

    )

    -

    X

    *

    0

    (22)

    j f j

    ~~~~2a(~

    X

    >

    0; B.

    -

    I)

    <

    0; A(B1

    -

    D)

    -

    0

    (23)

    Because

    the constraint

    s

    an

    inequality,

    the

    conditions

    are

    obtained

    accord-

    ing

    to

    the Kuhn-Tucker ules.

    The

    term

    aE(V)

    is

    given by equation (19)

    and

    aa2(V)/9Bj

    is

    pre-

    sented

    in the

    Appendix

    available from

    the

    author.

    However,

    the

    cor-

    responding partial

    derivatives with

    respect

    to

    D

    are different

    from those

    implied by equations (15)

    and

    (16)

    because

    those

    expressions

    did not

    explicitly recognize

    Rj

    and

    because

    they

    were

    developed

    under

    the as-

    2

    Se

    Duval

    and

    Allen

    (41

    p. 501.

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    Risk

    Managenent

    601

    sumption that

    no

    reserve

    fund would be used. With the

    introduction of

    those

    factors,

    it

    can

    be

    shown

    that:

    DFE(v

    G

    an

    a

    _

    a~:

    (1 + R - - F(D)I(I + R) (24

    and

    -Z(9

    -

    2(1

    +

    Rj)t1

    -

    F(D)]{jL

    dF(L)

    + jL(1

    +

    Ri)dF(i)

    0 B;

    +

    BjRF (j

    ) - (1

    +

    R; )DF-(D) (25)

    Under the assumptionthat

    JdF(Ly

    *

    o and that the probability mass of

    0

    the

    distributionover the

    range

    0

    "I

    <

    D

    is

    not all concentratedat

    Lj

    =

    D,

    it

    is

    easy

    to show that

    aa2()/9D

    >

    0.

    Furthernore, when BA=O, expres-

    sion (25)

    is

    equivalent to (16) with the

    explicit

    recognition

    of Ra. With

    the introduction of a reserve fund,

    aa2(t

    )/aD

    declines, and this decline

    is

    uninterrupted

    or

    O

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    602 The Journal of

    Risk and

    Insurance

    Impact of Selected Assumptions

    The preceding analysis of risk management decisions in the context

    of

    the capital asset pricing model has been conducted subject to a number

    of simplifying assumptions. Many of these are no more restrictive in the

    risk

    management case than for other types of microeconomic analysis and

    have not been analyzed further in

    this

    article on the ground that such

    a discussion more properly belongs in an article on the capital asset pricing

    model itself. However, two of the assumptions are particularly limiting in

    the

    risk management case, and the purpose of this section is to determine

    the

    effect of their relaxation on the risk management decision rules. The

    two assumptions are: (1) that there are no taxes and (2) that the return

    distributions are symmetric stable.

    Taxes and Risk Management Decisions

    The assumption about taxation is restrictive in the risk management

    case because of the rules regarding taxation of casualty losses,

    insurance

    premiums, and contributions to self insurance reserves. Although

    the tax

    law in this area is

    complex,

    for theoretical purposes it is generally correct

    to assume that

    the

    first

    two items are deductible while

    the

    third

    is not.

    In

    other words, the tax law contains

    an

    apparent bias

    in

    favor

    of

    insurance

    and against self insurance.

    The tax rules can be incorporated into the model by dividing Bj in

    equation (18) by (1

    -

    t) where t is the corporate income tax

    rate. This

    operation

    indicates

    that,

    when taxes

    are present,

    Bj/(1

    -

    t) dollars (before

    taxes)

    rather

    than

    Bj

    dollars are needed to set

    up

    a buffer

    fund of

    size

    Be. Carrying

    out

    the

    optimization

    with that modification

    for

    the most

    general case discussed above yields a decision

    rule

    equivalent to equation

    (26)

    with terms

    analogous

    to

    equations

    (24), (25), 19, and

    V2(Jv)

    .

    As

    one

    would expect, it can be shown that the introduction of taxes results both

    in

    a

    smaller

    buffer fund and a lower deductible than

    in

    the no-tax case;

    i.e., the tax law does appear to be biased in favor of insurance.

    Decision Rules with Non-SymmetricDistributions

    The

    significance

    of the

    symmetry assumption derives from the fact that

    many

    loss

    distributions

    are known to be positively skewed.14 However,

    this

    does not

    necessarily invalidate the results obtained above utilizing

    the capital market model. That is the case as the model is based on

    distributions of total

    return,

    which have generally been shown to be

    symmetrical.15 Apparently, the risk management aspects of the typical

    firm's operations combine with its other activities in such a way that the

    total

    distribution retains the symmetry property. This observation,

    in

    fact,

    is

    what the central

    limit theorem would lead one to expect for a

    14

    See, for

    example, the

    results

    obtained by

    Hartman

    and

    Siskin

    [9].

    15

    Fama and

    Miller

    [51,

    p. 260.

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    Risk Management

    603

    large

    firm

    with many (approximately)

    independent activities. Another

    factor which

    may

    limit the

    impact

    of the skewness

    problem

    is that

    the

    risk inherent in

    the large loss tails of

    loss distributionsusually is trans-

    ferredby the firmto an insurancecompany.Thus, althoughthe distribution

    of

    retained losses

    is

    not

    precisely

    symmetrical,most of

    the skewness effect

    is

    no longer present. As a consequence

    of these factors, the foregoing

    decision

    rules

    probably constitute a satisfactoryapproximationo the more

    precise

    theoretical results which would

    be obtained if higher moments

    of the loss

    distributions

    were

    considered.

    In

    spite of

    the foregoing considerations,optimizationrules are

    developed

    below which

    recognize

    the fact

    that loss distributions

    are

    not

    symmetrical.

    These

    rules are

    presented for two majorreasons. First, it is possible that

    for some firms the insurance capacity crisis, the general trend toward self

    insurance,

    and

    the changing economic and legal environment will cause

    risk

    management decisions to play an

    increasingly important role in the

    determination

    of

    net

    income.

    Thus,

    distributionsof returns for

    those

    firms

    may

    in

    the

    future acquire a more pronounceddegree of (negative)

    skew-

    ness. An

    industry in which such a trend may be present is

    the

    drug

    in-

    dustry,

    which

    is

    beset by burgeoning products liability problems.

    The

    second reason

    for the development of a more general set of decision rules

    is

    to provide an indication of the nature of

    the precise optimumconditions

    in

    the risk managementcase. This

    precision is desired on the ground that

    one

    should fall

    back

    on

    the central limit theorem

    only as

    a

    last resort and

    that even

    then it would be helpful to

    know the extent to which

    mean-

    variance

    analysis

    leads to a departure

    from the exact result.

    When the

    symmetry assumption

    is

    removed,

    the effect on

    the

    capital

    asset

    pricing

    model

    is

    significant. If one

    is

    no

    longer willing

    to

    assume

    symmetry,one can no longer summarize

    distributionsof

    return

    in terms

    of their

    means

    and

    variances

    (assuming, of course, that utility

    functions

    depend on more than the first two moments of the return distributions).

    Thus,

    mean-variance

    fficiency

    ceases to

    be

    a useful

    concept,

    the

    advantage

    derived from the

    assumption

    of

    risk

    free

    borrowing

    and

    lending

    is

    lost,

    and

    utility

    functions

    must

    be

    introduced

    explicitly

    into the

    optimization

    problem.

    Unfortunately,

    the introduction

    of

    utility

    functions

    gives

    rise

    to

    other

    fundamental

    issues.

    For

    example,

    not

    immediately apparent is whose

    utility function should

    be introduced.

    Consistency with the capital asset

    pricing model

    requires that the function

    be that of an investor, but more

    than one investor generally holds sharesin a firm and interpersonalutility

    comparisonsusually are not acceptable.

    Recent

    developments

    in

    the

    theory of finance

    may offer a possible solu-

    tion

    to

    this

    dilemma.

    Friend

    and

    Blume

    [7]

    have shown

    that

    the

    relative

    risk

    aversion coefficient

    of an individual investor can be

    approximatedby

    the following function:

    16

    16

    See Friend and

    Blume

    [7], p.

    10. Risk

    aversion

    coefficients are

    discussed

    in

    Arrow

    (2]

    and

    Pratt

    [141.

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    604

    The

    Journal of

    Risk and Insurance

    11+1

    Ck

    where C - the harmonic mean of the

    Ck,

    and

    ek

    -

    a disturbance term with zero mean.

    In other

    words,

    a

    reasonableassumption

    s

    that

    in

    terms of

    expected

    values

    a

    constant relative risk aversion coefficient for the

    entire

    securities

    mar-

    ket can be developed. Thus, to

    utilize

    a utility

    function for the

    entire

    market in lieu

    of one or

    a series

    of individual

    investors'

    utility

    functions

    may be acceptable.'7 This procedure

    is

    equivalent to assuming

    that the

    market, through

    the

    actions

    of

    a large

    number of individual

    investors,

    arrives at a ranking of probability distributionsof return on risky assets

    which possesses the properties required by the axioms

    underlying

    utility

    theory.

    The use of

    a

    marketutility function would retain

    a

    key advantage of

    the

    more restrictiveform of the capital asset pricing model; i.e., decision rules

    could be developed and applied without constructing individual or cor-

    porate utility functions.

    As the use of the market ndex involves

    a

    number

    of complex

    problems,

    however, that development has been consigned

    to a future research project. This paper follows instead the more con-

    ventional approach of adopting the utility function of the firm'smanagers

    as

    the

    appropriate

    index.

    When

    the

    model

    is couched

    in terms of

    utility analysis,

    the

    basic optimiza-

    tion

    rule becomes:

    Maximize:

    EMU(O)]

    w

    fU(j)dF(j) (28)

    where

    t-

    he Period 2 value of the firm;

    U(-)

    -

    the

    utility function

    of Period

    2

    value

    at

    the

    beginning

    of

    Period 1;

    and

    F(')

    -

    the distribution

    function

    of Period 2 value of the

    firm.

    Expression (28)

    indicates that the

    objective

    of

    the firm is

    to maximize

    the

    expected

    Period

    1

    utility

    of its Period 2

    marketvalue. This objective

    is

    analogous

    to the

    capital

    market model

    objective of maximization of the

    risk adjusted expected

    Period

    1

    value

    of the firm. One should recognize

    that the discountingprocessis now implicit in the utility function although

    that operation generally

    will

    be ignored

    in the

    examples presented below.

    To

    utilize

    expression (28)

    to

    derive risk management decision

    rules,

    the

    first

    step

    is

    to

    substitute

    equation (6)

    or

    equation (18) for Va. Then

    the

    first order conditions

    for a

    maximum

    are

    obtained by setting the appro-

    priate

    derivatives

    equal

    to

    zero. As the risk

    management

    maximization

    s

    "I

    The

    foregoing

    onclusion

    s that

    of the

    author

    and

    not

    of

    Friend

    and

    Blume.

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    Risk

    Management 605

    conditional

    on

    the other

    stochastic

    variables

    which affect the firm and

    because

    those

    variables

    have

    been assumed to be

    independent

    of

    total

    losses,

    the expected value operation

    can

    be

    carried

    out with

    respect

    to

    the

    marginaldistributionof total losses ratherthan the complete distribution

    of

    Vs. For the

    simplest case,

    proportional

    etention,

    the general

    rule would

    be:

    ..L...

    f

    U'(V

    )(G-

    -L

    -

    E

    )d(L

    )

    (29)

    act

    j j ij iJ

    where

    Vj

    is defined

    by equations (6)

    and

    (7). By

    solving

    that

    equation

    for

    a

    one would obtain the optimal level of proportional etention.

    For

    the aggregate

    deductible-buffer

    und

    version

    of the

    model,

    the

    opti-

    mization

    problem

    is:

    Maximize: EE

    U(J)

    (30)

    Subject

    to:

    BJ

    <

    D

    By

    ~

    ~D

    to

    where

    E[U(Y:)]

    -

    RJ(Yi)dH(?

    +

    fU(V2j)dF(j)

    +

    JU(V3J)dF(tJ);

    o

    B

    I)

    1

    - G

    (1

    + R;) -

    BJ(RJ

    -

    Rf)

    -

    J;

    V2:m

    V1J

    (i

    - B

    )Rj;

    and

    V3

    -

    ,

    +

    Ad

    -

    D

    -

    (D

    -

    B

    J)RJ.

    The

    maximization

    would be carried out

    according

    to the Kuhn-Tucker

    conditions with

    the solution of

    the

    resulting equations

    giving optimal

    values for

    Bj

    and D.

    In

    order to provide an

    illustration

    of

    the

    nature

    of the decision rules

    generated by

    the

    utility

    model,

    the

    maximization

    problem is solved below

    for

    the

    proportional retention

    case under the

    assumptions that losses

    follow a gamma distributionand that the utility function of the firm is

    exponential. The

    use of an

    exponentialutility

    function

    implies that the

    firm's

    absolute

    risk

    aversion coefficient

    is

    constant

    and that its relative

    risk

    aversion

    is

    increasing.

    These

    properties mean that the

    firm would

    have the

    same

    tendency

    to

    insure

    a

    potential

    source

    of

    loss of

    a

    given

    size

    regardless

    of

    its

    wealth

    and

    that

    if

    the

    magnitude

    of the

    insurable

    loss

    and

    the

    firm'swealth

    increased

    proportionally

    t

    would

    be more

    likely

    to

    insure

    after

    than

    before

    the increase.

    While

    one

    may quarrel with the

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    606

    The

    Journal f

    Risk

    and

    Insurance

    reasonablenessof these

    properties, it

    is importantto recall

    that risk man-

    agement

    decisions have only a

    marginal mpact

    on the wealth of the firm.

    Thus,

    for a

    given firmat a particular

    ime,

    constant

    absoluterisk aversion

    probablydoes not constitute a serious departure rom realitywhile relative

    risk aversion properties

    are not

    especially relevant. If one is

    unwilling to

    accept this

    reasoning,

    however, other

    functions are

    availablewhich possess

    more

    acceptable

    properties.'8

    With

    gamma distributedlosses

    and

    exponentialutility,

    the

    proportional

    retention

    problem becomes:

    Maximize:

    E[U()]

    y

    (C

    -

    Cej)

    r

    (r?)r.eL

    i

    e

    d

    (31)

    0

    where

    r--

    the

    absolute

    risk

    aversion

    parameter,

    and

    A,

    r

    = parameters

    of

    the

    gamma

    distributionof

    losses.

    The

    integrationeasily

    is

    accomplished

    by recognizing

    that

    the

    first

    term

    inside the

    integral

    integrates

    to C while

    the

    second

    can

    be

    written

    as

    -Ce--v

    multiplied by

    the

    moment

    generating

    function of the

    gamma

    dis-

    tribution, where V

    =

    V -

    (l

    -

    )G1 -

    cEj

    and

    the

    parameter

    of

    the

    mo-

    ment generatingfunction is

    ya.

    Thus, one can write:

    E[U(6'

    )J

    C -

    Ce

    Y(V)(l

    -

    Xa)-r (32)

    j

    A)

    Differentiationwith

    respect

    to

    a

    yields:

    BE1U(

    )]

    |-

    .-Cey(v.

    )

    (-Y)

    G

    E)

    (3:3)

    -Bej(V)(.r(l

    -

    Y;frl(

    The optimal solutionfor

    a

    then

    becomes:

    C1=

    r

    a

    Y

    (;

    -

    +

    T

    (34)

    This

    condition

    indicates that the

    level of retention

    varies inversely

    with the

    degree

    of

    risk

    aversion

    displayed by

    the

    firm,

    a result which is

    both

    reasonable and

    consistent

    with

    intuitive

    expectations.

    Not so intui-

    tively apparent is the reason that

    a

    varies inversely with (Gj

    -

    Ej). The

    rationale for

    this

    relationship becomes clearer

    when one

    recalls that

    retention

    is feasible

    only when

    Gj

    > E (

    Lj)

    +

    Ej.

    Thus, the

    relationship

    between

    Gj

    and

    Ej

    is

    reflective of

    the relativesignificanceof

    the stochastic

    and

    non-stochastic

    portions of the

    total cost of the

    retention program.

    18

    For

    example,

    the log

    utility

    function

    exhibits

    constant

    relative

    and

    decreasing

    absolute

    risk

    aversion.

    See Pratt

    [14].

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    Risk Management 607

    Consequently, f

    Ej

    increases relativeto the total, one can

    say in an intui-

    tive sense that the riskiness of the

    retention program declines

    and that

    a

    can be set at a

    higher level.

    Empirical

    Comsiderations

    The

    preceding

    analysis has integrated risk management

    variables

    into

    the theory of capital

    market equilibrium. The resulting

    decision rules

    indicate that the

    firm must consider more than expected

    values when

    developing its program

    for dealing

    with pure risk. As a theoretical con-

    struct, the model

    should be useful in focusing attention

    on the

    relation-

    ships between expected

    costs, risk,

    and

    other

    parameters nvolved in

    risk

    retentionprograms. However, there appearsto be reasonto doubt its prac-

    tical applicability.

    One

    problem

    is the abstract nature of the model and

    the number of

    simplifying assumptionsemployed.

    Thus, the decision

    rules may be too

    simplistic and may ignore too much

    relevant informationfor real-world

    application.A second

    problem is that,

    due to the magnitudeof the market

    parameters and other variables appearing

    in the model,

    most of the

    decision rules may

    reduce for practical

    purposes to expected value criteria.

    An

    interesting possibility

    for future

    research would be to test this conten-

    tion through the use of real-world data. However, even if practical appli-

    cation

    is

    not feasible,many of the foregoing

    relationships till can be useful

    for

    organizing

    and

    analyzing risk management

    data. Furthermore,he con-

    struction

    and use of utility functions appears to offer significant

    potential

    for

    practical applications.

    Summary and Conclusions

    In

    this article

    the

    capital asset pricing

    model

    of

    the

    theory

    of

    finance

    has been adapted and applied to the development of risk management

    decision rules. The

    fundamental

    concept underlying the analysis

    is that

    when

    considering

    a retention program,

    a firm must recognize

    not

    only

    the

    savings

    in

    expected loss costs but also

    the

    increase

    in

    risk

    accompany-

    ing such a program.

    The model reveals

    that the firm should increase

    its

    retention to the point at which the marginal rate of substitution

    between

    expected

    return

    and risk is

    equal

    to the market price of risk multiplied

    by

    the

    correlation coefficient between

    the firm's

    returns

    and those of

    the

    market.

    This

    rule

    was applied

    more

    specifically

    for

    the cases

    of

    propor-

    tional retention and of aggregatedeductible selection. The latter problem

    was solved both

    with

    and without the

    use

    of

    a reserve

    fund.

    The

    optimization

    rules reveal that

    the

    degree

    of

    proportional

    retention

    is

    inversely

    related to

    the ratio of

    the variance

    of

    the

    firm's oss

    distribution

    and

    its

    standard deviation

    of total

    return.

    When

    an

    aggregate

    deductible

    is

    adopted,

    the

    use of

    a

    reserve

    fund

    results

    in a decreasein the

    variance

    attributable

    to

    the deductible.

    The

    recognition

    of

    this

    negative

    variance

    contribution

    mplies

    that the

    optimal

    reserve fund should be chosen

    where

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    608

    The

    Journal

    of Risk and

    Insurance

    <

    0,

    suggesting

    that

    expected

    value

    decision

    making

    leads

    to

    2,j

    a reserve fund of suboptimalsize.

    The decision

    rules based

    on the

    capital asset

    pricing

    model can be

    rendered

    more

    realistic by introducing

    taxation and

    by recognizing

    that

    loss distributions

    are rarely

    symmetrical.

    When

    taxes

    are introduced,

    it

    can

    be demonstrated

    that the

    optimal solution

    implies

    lower

    values

    for

    both the aggregate

    deductible

    and

    the

    reserve fund.

    The

    relaxation

    of

    the

    symmetry

    assumption

    necessitates

    the adoption

    of utility

    functions.

    Although the capital

    asset pricing model decision

    rules probably

    have

    limited

    empirical

    applicability,

    utility analysis represents

    a

    potentially

    fruitful alternativefor those who wish to avoid exclusive reliance on ex-

    pected

    values in

    practical situations.

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