24/7 Youth film festival 2008 - Mosman Council€¦ · The 24/7 Youth Film Festival has been running since 2003. The Festival is coordinated by the SHOROC Region of Councils, on Sydney’s

Contact: Angus Megarrity Mosman Council Youth Services PO Box 211, Spit Junction NSW 2088 Ph: 9978 4013 Fax: 9978 4137 Email: [email protected]

24/7 Youth Film Festival 2008

Event Outline and Sponsorship Proposal Contents

Background ......................................................................1

Logistics ............................................................................2

Youth Participation ...........................................................3

Event Promotion ...............................................................4

Event Sponsorship & Benefits ..........................................5

Sponsorship Details – Gold, Silver, Bronze .....................6

Contact Details ………………………………………………9

Sponsorship Form ……………………………………………….10

Attachments ………………………………………………….11

mailto:[email protected]

24/7 Youth Film Festival Sponsorship Proposal 2008

Contact: Mosman Council Youth Services Ph: 9978 4013 Fax: 9978 4137 Email: [email protected] 1

Background The 24/7 Youth Film Festival has been running since 2003. The Festival is coordinated by the SHOROC Region of Councils, on Sydney’s northern beaches; Mosman, Manly, Warringah and Pittwater, along with an industry advisory body. The Festival is held throughout July to September each year. The 24/7 Film Festival takes its name from the Competition element which sees teams of young people faces with the challenge of creating a 7 minute film in under 24 hours! Access to relatively cheap but high quality digital cameras over the past decade or so, has meant that the medium of film has been opened up to a whole generation of young people in a ways never before thought possible. This is the 24/7 TV/music/iPod/mobile/computer Generation, and their creative talents often reflect thier familiarity with these forms of visual and audio expression and creativity. Yet there are very few opportunities for young people to express themselves in a public forum in the film and associated arts. The 24/7 Youth Film Festival offers them a unique opportunity to learn, create and display their exceptional artistic and creative talents. The festival is open to young people between the ages of 12 and 24 years old. The format of films is flexible and along with more traditional movie genres there have been entries with clay animation, music videos, special effects and lego figurines.

The Festival comprises several elements;

• Short Film Workshops

• The Competition Launch and Film Creation

• Screening and Judging

Event Statistics In 2007 there were;

• 27 Film Entries

• 128 young people participated in the Film Teams

• 110 young people attended the development workshops

• 800 approximatly attended the 3 Heats and Final. The Heats were held in Manly, Collaroy and Warriewood Cinemas with the Final being held at the heritage Cremorne Orpheum.

The aim of the Festival is to showcase local young talent, to give them valuable training, exposure and experience in all aspects of film making –

and to have a great time in the process!



Logistics - How the Festival is Staged The 24/7 Youth Film Festival comprises several elements;

• Short Film Workshops

• The Competition Launch and Film Creation

• Screening and Judging

Short Film Workshops A key component to the Festival is learning and development. 4-5 workshops are held in the lead up to the Festival and aim to educate and skill up young people in the various aspects of film making. There is also an Introductory Workshop held several weeks prior to the event to introduce prospective new participants to what the Festival entails. This then gives them plenty of time to organise their Film Team, equipment etc. Workshop topics include such subjects as; Short Film Making for Beginners, Editing and Cinematography, Light and Sound, Acting for Film, Editing Short Film, etc. Workshops are held in a central location at times that are suitable to the participants. They are run by industry professionals who have extensive training and experience in their field, as well as an ability to impart that knowledge at a suitable level to the young people taking part. The workshops are free to participants and as further encouragement to attend, if members of a team have attended each workshop then entry to the Competition is free. The Competition Launch and Film Creation The challenge of the Festival is to create a 7 minute, or shorter, film in just 24 hours! This is from go to whoa [or rather ‘Action’ to ‘Cut’] – scripting, site location, story boards, rehearsal, lighting, acting, filming, editing - at the end of the 24 hour period a completed film, in the correct format, must be handed in on time. At the Festival Competition Launch, the Teams are given a presentation and list of things, five of which must appear in the film, including one from each category. These include;

• 4 Locations

• 3 Objects

• 3 Concepts

• 3 Catch Phrases

There is also a Secret Rule that must appear in each film – EG in 2007 this was that a word or phrase had to be spoken in a foreign language.



Screening and Judging The screening format has changed over the years to facilitate the higher number of entries being received. The initial Festival event had just one screening with the winners being announced at the conclusion. In 2006 Heats were introduced to cater for the higher number of entries, so that more Teams could see their film shown on the big cinema screen. From the Heats selected movies go on to be shown at the Final, where the Winners in the various categories are announced. Judging is carried out by industry professionals. There are a range of Awards and prizes on offer;

• Best Film

• Best Under 18

• Junior Encouragement Award

• People’s Choice

• Best Cinematography

• Best Technical Direction

• Best Actor

• Best Comedy

• Best Script

• Best Soundtrack

• Best Use of an Item

Significant Sponsors can receive naming rights for the various prize categories, commensurate with their contribution and industry involvement. For example a music shop may get Fred’s Music Best Sound Track Award.

Youth Participation Young people play an important role in assisting with the running of the event. Warringah Youth Advisory Committee, Mosman Youth Committee and Manly Youth Council Members, along with various other young – and not so young! - volunteers participate in the Festival though giving advice, assisting in running the events, promotion, on stage performances, MC-ing and in various other capacities.



Event Promotion There is ongoing and multi-faceted promotion of the event throughout its lifecycle. Each component has its own specific approaches, however, there is an overall event branding through the Festival logo, colour schemes & design themes.

• Web - www.myspace.com/247youthfilmfestival

• Posters – variations of the poster are designed for the different components of

the festival. Colour A3 and A4 in size. Several hundred are distributed.

• Postcards – 6000 double sided, colour postcards are distributed.

• Paid Adverts – a local newspaper is sponsoring this years event giving heavily

discounted paid advertisments, along with guaranteed editorial coverage.

• Mailing List – Participating Council’s have considerable databases of young

people from previous events.

• Email - Participating Council’s have considerable email databases of both

individuals and organisations such as schools.

• Media Releases – professionally written Press Releases by Council’s

Communications Departments are made for each stage of the Festival and

distributed to local, metropolitan and street press outlets. There has been

significant media interest & coverage of the event in the past. Guaranteed editorial

coverage through local media sponsorship of event.

• Radio – Two local radio stations; RAW FM and Northern Beaches radio promote

the event.

• Word of Mouth – research indicates that the most effective form of promotion for

young people is word of mouth. With the events youth focus, youth participation,

Council Youth Services staff rapport, past success and comprehensively youth

focussed promotional strategies there is considerable positive word of mouth

circulating regarding the event within the youth community.

Information and posters, etc are distributed through schools, popular youth retail outlets, sponsors, mailing lists, Council Libraries and Community Halls and personal contact with youth volunteers. Some examples of promotonal material and media coverage are attached.



Event Sponsorship The 24/7 Youth Film Festival is seeking corporate sponsorship in the form of financial support and/or product. Sponsorship of the 24/7 Youth Film Festival will assist in maintaining its standing as one of the premier youth film festivals in Sydney and NSW. Sponsorship is utilised to assist in running the events as well as providing prizes, awards and incentives for the various Award categories. Gold, Silver and Bronze Sponsorship Packages are available with sponsor exposure being commensurate with the level of support.

Benefits for Sponsors Involvement with the 24/7 Youth Film Festival offers the opportunity for potential sponsors to become associated with an event that has an established track record of success in terms of crowd appeal, logistics and promotional impact. Direct benefits include;

• The ability to directly reach a target audience of young people aged 12 – 24 years of age with a corporate message and promote a sponsorship association to a wide cross-section of the northern beaches community and beyond, over at least a 2 month period • The availability of specific product marketing opportunities, including

merchandising, give-aways, promotions, special launches and product advertising to the event audience during the afternoon

• Be seen as a pro-active community supporter of positive youth events. • Help young people further develop their film, acting, directing or technical careers

by providing sponsorship, guidance and support. Sponsors exposure is commesurate to level of support and consists of company logo and/or company name inclusion;

• On event website with link if requested. • On event posters and postcards. • On Paid Adverts. • Mention on all Media Releases. • MC mention at screenings. • Banner Display • Inclusion on Sponsors Reel at Screenings, which rolls at beginning and end of

film showing. • Involvement in judging or other assistance • Direct marketing opportunities, including merchandising, give-aways,

promotions, special launches and product advertising at events. • Award Naming Rights - Significant Sponsors can receive naming rights for the

various prize categories, commensurate with their contribution.


Sponsorship Details

Gold Sponsorship Package (Fee $3000-$5,000) The organisers are able to offer the following rights and privileges for a major corporate

sponsors of the 24/7 Youth Film Festival:

• Major Award Naming Rights

• Large Logo on event website with link if requested.

• Large Logo on event posters and postcards.

• Large Logo on Paid Adverts.

• Premier mention on all Media Releases.

• Premier MC mention at screenings.

• Premier Banner Display

• Large Logo & Premier Placement on Sponsors Reel

• Premier placement for direct marketing opportunities

• Other benefits by arrangement.



Silver Sponsorship Package (Fee $1500-$3,000) The organisers are able to offer the following rights and privileges for median corporate

sponsors of the 24/7 Youth Film Festival:

• Semi-Major Award Naming Rights

• Medium Logo on event website with link if requested.

• Medium Logo on event posters and postcards.

• Medium Logo on Paid Adverts.

• Significant mention on all Media Releases.

• Significant MC mention at screenings.

• Significant Banner Display

• Medium Logo & Significant Placement on Sponsors Reel

• Significant placement for direct marketing opportunities

• Other benefits by arrangement.



Bronze Sponsorship Package (Fee < $1500) The organisers are able to offer the following rights and privileges for a minor corporate

sponsor of the 24/7 Youth Film Festival:

• Minor Award Naming Rights (depending on availability)

• Minor Logo on event website with link if requested.

• Minor Logo on event posters and postcards.

• Mention on all some Media Releases.

• MC mention at screenings.

• Minor Banner Display

• Minor Logo on & Placement on Sponsors Reel

• Minor placement & space for direct marketing opportunities



Track Record Attached are photos and some examples of the media coverage of past events. As can be seen from the photos, the 24/7 Youth Film Festival is an excellent promotional vehicle for corporations or products wishing to reach a broad, young audience.

Please complete the attached form and return prior to

COB Monday 7th July 2008 Sponsorship Forms and associated artwork returned past this date cannot be guaranteed full inclusion on all promotional material, as printing deadlines need to be met.

To Secure Your Company Sponsorship

Contact: Angus Megarrity Mosman Council Youth Services

Ph: (02) 9978 4013

Fax: (02) 9978 4137

Email: [email protected]

Mailing Address –

Mosman Youth Services PO Box 211

Spit Junction NSW 2088





Sponsorship Form 24/7 Youth Film

Please complete form and return prior to COB Monday 7 July 2008 to ensure full inclusion on all promotional material.

Company Name: _____________________

Contact Person: ______________________ Position: ________________

Address: _____________________________________P/Code: ________

Phone: __________ Mob: _______________ Email: __________________

Have you sponsored event previously? YES / NO

Level of Sponsorship required: Gold / Silver / Bronze

Sponsorship Details -

Nature of Sponsorship Retail Value Comment Financial Support Amount - $

Items - EG – Video Camera $650 Sony Model MSX

In Kind Support EG – Free editing booth $400 2hrs free editing for comp

TOTAL - $_____________

Logo must be supplied by email to [email protected] Format – must be JPEG, TIF or EPS with sufficient resolution for quality printing. Do not send files over 3Mb - as email will not allow large attachements. If you have sponsored previously and have not altered your logo we may have it on file – please contact Angus to confirm.

Contact: Angus Megarrity

Mosman Council Youth Services Ph: (02) 9978 4013 Fax: (02) 9978 4137 Email: [email protected]

Mailing Address –

Mosman Youth Services PO Box 211, Spit Junction NSW 2088




Advertising Postcard 2007



Workshop Poster 2007 (A & A3 Size)



Samples of Editorial

Manly Daily (10/8/07) – Full colour page.



Manly Daily (10/8/07) Full page Colour



Manly Daily (22/9/07)



Pittwater Life (October 2007) Full page colour



Northern Beaches Weekender (6/9/07)

Manly Daily (14/9/07) (Several ‘Short Takes’ appeared)



Photos 2007 Final


Documents

24/7 Youth film festival 2008 - Mosman Council€¦ · The 24/7 Youth Film Festival has been running since 2003. The Festival is coordinated by the SHOROC Region of Councils, on Sydney’s