24 Jun 2003

UNIVERSAL MEDITERRANEA

EMAS VERIFIER WORKSHOP

BRUSSELS, 24 June 2003

24 Jun 2003

UNIVERSAL MEDITERRANEA

24 Jun 2003

UNIVERSAL MEDITERRANEA

Costa Daurada Resort, more than 800 Ha of land, more than 24 millions of visitors,

excellent communications, almost 4000 employees: the biggest European leisure centre in the sea

Shareholders: Caixa Holding, Universal Entertainment, Anheuser Busch and ACESA

Manager: Universal Parks and Resorts which means: internationalisation, consolidation expansion, best leisure technologies,…

24 Jun 2003

UNIVERSAL MEDITERRANEAPort Aventura

Costa Caribe

Hotel Port Aventura

Hotel El Paso

24 Jun 2003

SHAREHOLDERSSHAREHOLDERS

37%40%

6%

17%

CAIXA HOLDING, S.A.Universal Studios International BV Anheuser Busch Investments Autopista Concesionaria Española S.A. (ACESA)

24 Jun 2003

SHORT HISTORY1992 Port Aventura works starting.

1995 Port Aventura public opening.

1998 Universal Studios becomes shareholder and manager.

1999 Alignment with Social and Environmental policies of Universal Studios

1999 to 2001 New Attractions.

2002 Universal Mediterranea.

24 Jun 2003

TO SUSTAINABILITY

Consolidating the increasing of its activity and that results profitable to its shareholders.

Being the engine of tourism in the area.Being leader among Spanish Theme Parks, offering a high quality product.Having good relationship with its closer environment.Employing a big number of people.Applying a policy of respect and care through its employees.Doing investments to enlarge the tourist season in the area.Taking care of their Environment.

Universal Mediterranea tries to create value for its shareholders, clients, employees and its closer

community...

All in the way of Sustainable Development

24 Jun 2003

FOR ALL THE FAMILY

FUNGOOD

MOMENTS

SHOWSATTRACTIONS

EVENTS...QUALITY

FOOD & BEVERAGEGAMES, MERCH

...SERVICE...OFFER

GUEST

OUR PRODUCT

24 Jun 2003

Personal Ideas about EMAS

• EMAS is hard to read for non professionals (language not adapted, still seems a law)

• Environment Care is the objective, Verification is not

• Better to perform fine than write well

• Too many papers

• Do not match well with services Org

• Verification is not an exam

24 Jun 2003

Personal experiences with regard to Verification

• Get the gist of the Organization• Do not follow stereotyped

questionnaires. Put enthusiasm in the audit

• Go to the deep feelings of the Org• The audited team could be a non

professional one, the auditors have to be aware of that

• The audited system has to fit with the Org in a “natural” way

24 Jun 2003

About the Statement

• Stiff content

• Aimed to communicate

• Who are the receptors? Stakeholders

• Clients, neighbours, councils, unions, shareholders, employees, suppliers, banks, … Need all of them the same communication?

• Is that what the scheme wants?

24 Jun 2003

S.W.O.T

• STRONG– Complete Org analysis– Professional auditor

team– External audit

• OPORTUNITIES– Well-known and

prestige increasing– Help the Org system

– Assess the Org in EMAS way

• WEAK– Focused in papers– Non professional

audited team– Far away auditors

• THREATS– Could become a

routine– Discourage the audited

team– Weak the Org in EMAS

way

24 Jun 2003