22749504 India Info Line Project

8/2/2019 22749504 India Info Line Project

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Study of Market Potential for Opening of De-Mat Account

And

Trading Account Through India Infoline Ltd.in Patna

REPORT SUBMITTED ON PARTIAL FULFILMENTOF

REQUIREMENTSFOR

GRADUATE PROGRAMME IN MANAGEMENT

BYAyush Bagaria

UNDER THE GUIDANCEOF

PROF.Shivali IngawleIMED,Bharti VidyapeethUniversity

&

Mr. Ujjwal AnandBranch Manager of India Infoline. Ltd.

Patna
http://www.indiainfoline.com/


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Acknowledgement:

I am very much thankful to our Dean of IMED Mrs.Shivali Ingawlebecause she provides me for doing the Internship Programmed

and its only for her I have got the opportunity to know about the

real corporate world with the help of the company India Infoline

Ltd., my internal guide Mr.Ujjwal Kumar helped me a lot to

prepare my project and I have got all the important guidelines

regarding of my projects from him and my external guide Mr

.Binod Gupta he has helped me a lot to collect all the information

about the company and he is the only guy who told me that inwhich area I should go actually for my field work and its only

because of him I can be able to know about market a little bit and

Mr.Pratap Kr. Paul , Mr. Arvind Bhagat these two person also

helped me during my Training programmed and they helped me

to know about the practical market scenario . I end this note by

taking responsibility solely for any of the mistakes.

Thanking you

Ayush Bagaria

CONTENTS


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1.Introduction

2.Methodology

3.Company Profile

4.Products of the Company

5. De-Mat a/c ,Re-Mat a/c and Trading a/c

6. Different Types of De-Mat A/c in India Infoline

7. Findings

8. Results

9. Recommendation and Conclusion

10. Bibliography

11. Appendix

INTRODUCTION

The project attempts to estimate the market potential of De-mat

and Trading account, IPO, Mutual Fund&PMS.The project is also


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deals with the competitive analysis of other companies. De-mat

and Trading account offered by various companies.

The study was undertaken for identifying potential customer who

will be interested in De-mat account, Trading a/c, PMS, IPO,Mutual Fund. Primary research has been conducted to collect data

from the respondents on the basis of questionnaire.

OBJECTIVES OF THE PROJECT

MAIN OBJECTIVE:-


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To know how much potentially has India Infoline LTD of De-

mat and Trading account opening in Patna.

OTHER OBJECTIVES:-

To know the current market condition of De-mat and Trading

account.

Competitive analysis with other company in Patna for this

particular segment.

METHODOLOGY

The project started by approaching India Infoline Ltd to

know about the market potential for De-mat account in

Patna, with reference to the other companies operating in

the same area.There after some area were according to

convenience where in survey conducted on that area to

find out how much market potential of companies product

De-mat account,and also find out what other facilities and


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services the target audience wants regarding

products.some area was selected from Patna,.

The study was deal with market potential of De-mat

account and Trading account offered by company andPMS,MF,IPO of different companies sales by India Infoline

Ltd. This will be reflected from the question contained in

the questionnaire discussed later in the project report.

a)Sample:

The sample was selected for stock broker for De-mat

account; I started interviewing with stock broker for

De-mat account and Trading account.

b)Description of the sample:

The sample for De-mat account and Trading account

all stock broker in Patna.

c) Sample size:Total sample size was restricted to 100for all segments in Patna.

d)Tools:

The tool that was used to conduct the study was

questionnaire designed by me , which was mixture of

open ended and close ended question. The

questionnaire was designed in a such so as to cover

the relating to De-mat a/c.

e)Method of data collection:


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All the data was collected through one to one

interview. All the question discussed above were

explained to the respondent proper care has been

taken to see that respondent understand the question

clearly and answer to in without any hurry. All therespondent were interviewed at their convenience so

that there is no chance that the interviewer

comprehends. The responses clearly without suffering

from any ambiguity.

Limitation of the project

I have collected all the datas by questioning

directly to the customers or to the employee of the

brokerage firms, so they may provide wrong

information to me.

Most of the customers are not interested to give

the answer of all the questions, so it generally

creates a huge problem at that time.

Company overview

India Infoline Ltd. (IIL) is a financial services holding company engaged

in the brokerage and financial services business. The company provides

securities related products, broking, investment management, insurance,

banking and institutional brokerage products to retail and institutionalcustomers. The company operates in six business segments including

Broking, Credit and Finance, Asset Management, Wealth Management,

Insurance Distribution and Investment Banking through its operating

subsidiaries. IIFL provides online services through two Internet portals,

indiainfoline.com and 5paisa.com, which are information resource centers


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Listed on the Indian stock Markets.

2006

Acquired Membership Of DGCX; launched investment banking Services.

2007

Launched a proprietary trading platform; inducted an institutional equities

team; formed a Singapore subsidiary; raised over USD 300mn in the

group;launchedconsumerfinance business under the Money lineBrand.

2008

Launched wealth management services under the IIFL Wealthbrand; set up

India Info line Private Equity fund; received the Insurance broking license from

IRDA;received the venture capital license; received in principle approval tosponsor a mutual fund;received Best broker- India award from FinanceAsia;

Most Improved Brokerage- India award fromAsiamoney.

2009

Received registration for a housing finance company from the National

Housing Bank; received Fastest growing EquityBrokingHouseLarge firms

inIndia by Dun&Bradstreet.


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India Infoline is start showing great performance from 2008

Performance Highlights in 2010-11


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Business Division Business Highlights

Broking

Market share of equities increasefrom 3.4% in 2009-10 to 3.76% in2010-11.

Customer base for retail equities

increased 35.8% from .44 mn in2009-10 to .06 mn in 2010-11.

Published in-depth and thematicreports on INCH,politics,ruralindia,infrastructure,selfcommodities, utilities and Indiaworming.

Insurance

Receive Insurance Broking License.

Froged alliances with majorinsurance companies for the

distribution of life and nonlifeproducts.

Alter the product mix in favor oftraditional products likeEndowment Products.

Credit and Finance

Proactively suspended personalloans and mortgages businessfrom September 2009, while thepersonal loan business is stillsuspended, the mortgagesbusiness has been Re-Started.

Revenue at Rs.2654.1 mn in 2010-11 against Rs.1937.5 mn in 2009-10.

Registered the Housing FinanceSubsidiary with NHB.

Wealth and assetManagement

Introduce the family officeplatform.

Raised around Rs.1.8 bn in thelargest single day debenture listingof its kind.

Received in principle approval forsitting up of Mutual Funds.

Establish the infrasture andknowledge capital for Office StoreAsset Management Services.


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A IndiaInfoline outlet offers the followingservices:-

Online BSE and NSE executions.

Free access to invest advice from IndiaInfolines

Research team.

Daily Research Reports and Market Review

(Market Mantra).

Pre Market Report

(Market Mantra by inserting proper dates).

Daily trading calls based on Technical Analysis.

Personalized Advice

Live Market Information.

Depository Services: De-mat and Re-mat

Transactions.

Derivatives Trading.

Commodities Trading.

IPOS & Mutual Funds Distribution.

Internet- based Online Trading(TT-Manager).


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Key ExecutivesMr. Nirmal Jain (Chairman and Managing Director)

Mr. R Venkataraman (Executive Director)

Mr.Nilesh Vikamsey (Independent Director)

Mr. Sat Pal Khattar (Non Executive Director)

Mr. Kranti Sinha (Independent Director)

Mr. Arun K. Purvar (Independent Director)

NetworkThe company provides its services through a network of 758 business

locations including 607 branches and 151 franchisees in 346 cities in

India. The companys key area of operations includes India, Singapore,

New York and Dubai. The company is headquartered in Mumbai, India.

The address is India Infoline Ltd, 75, Nirlon Complex, off W E Highway,

Goregaon(E), Mumbai- 63.Tel:(91-22) 6677 5900 ,

Fax- (91-22) 2685 0451. In Patna the area office is on the 1st floor,boringcanal road,Boring road , Patna-04, Tel-(0612)3939120 .IndiaInfoline Ltd.

Has Franchisee with different companies such as -John Situ Peter


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Add: Bodopokhari K.M.B.M.Rd. Word no-5,

Baripada, Mayurbhanj-757001.

Gautam Mandal

Add:Durga nagar st. road, Kolkata-65, Near

Body Care.

PRODUCTSEQUITY

MUTUAL FUND


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COMMODITIES

PMS

DERIVATIVES

Wealth and asset Management

Services

DEMAT ACCOUNTDefinition:De-mat account is a safe and convenient means of holding securities justlike a bank account is for funds. Today, practically 99.9% settlement (ofshares) takes place on De-mat mode only. Thus, it is advisable to have aBeneficiary Owner (BO) account to trade at the exchanges.

Bank Account Vs De-mat Account


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S.

No.

Basis Of

Differentiati

on

Bank Account De-mat Account

1.

Form of

Holdings/De

posits

Funds Securities

2. Used for Safekeeping of money Safekeeping of shares

3. Facilitates

Transfer of money

(without actually

handling money)

Transfer of shares

(without actually handling

shares)

4.Where to

openA bank of choice

A DP of choice (can be a

bank)

5.

Requiremen

t of PAN

Number

Not MandatoryMandatory (effective from

April 01, 2006)

6.

Interest

accrual on

holdings

Interest income is

subject to the applicable

rate of interest

No interest accruals on

securities held in demat

account

7.

Minimum

balance

requirement

AQB* maintenance is

specified for certain bank

accounts

No such requirement

8.

Either or

Survivor

facility

Available Not available

AQB - Average Quarterly Balance

S.

No.

BASIS OF

SIMILARITYPARTICULARS


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1.Security and

Convenience

Both are very safe and convenient means of

holding deposits/securities

2.Number of

accounts

No legal barrier on the number of bank or demat

accounts that can be opened

3.

Transfer of

deposits (funds or

securities)

Funds/securities are transferred only at the

instruction of the account holder

4.

Physical transfer

of

money/securities

Physical transfer of money/securities is not

involved

5.Nomination

FacilityAvailable

Benefits Of De-mat Account:

1. A safe and convenient way of holding securities (equity and debtinstruments both).

2. Transactions involving physical securities are costlier than thoseinvolving dematerialized securities (just like the transactions through abank teller are costlier than ATM transactions). Therefore, chargesapplicable to an investor are lesser for each transaction.

3. Securities can be transferred at an instruction immediately.

4. Increased liquidity, as securities can be sold at any time during thetrading hours (between 9:55 AM to 3:30 PM on all working days), andpayment can be received in a very short period of time.

5. No stamp duty charges.6. Risks like forgery, thefts, bad delivery, delays in transfer etc,

associated with physical certificates, are eliminated.7. Pledging of securities in a short period of time.8. Reduced paper work and transaction cost.9. Odd-lot shares can also be traded (can be even 1 share).10.Nomination facility available.

11.Any change in address or bank account details can be electronicallyintimated to all companies in which investor holds any securities,without having to inform each of them separately.

12.Securities are transferred by the DP itself, so no need to correspondwith the companies.

13. Shares arising out of bonus, split, consolidation, merger etc. are


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DP may revise the charges by giving a 30 days prior notice.SEBI has rationalized the cost structure for inaction byremoving account opening charges, transaction charges for

credit of securities and custody charges, effective from January 28,2005.

Maximum Number of holders in a De-mat AccountA maximum of three persons are allowed to open a joint De-mataccount in their names.

DEMATERIALISATION

Definition:Dematerialization is the process of converting physical shares(share certificates) into an electronic form. Shares onceconverted into dematerialized form are held in a De-mat account.

Dematerialization Process:

An investor having securities in physical form must get themdematerialized, if he intends to sell them. This requires the investor to fill aDe-mat Request Form (DRF) which is available with every DP and submit

the same along with the physical certificates. Every security has an ISIN(International Securities Identification Number). If there is more than onesecurity than the equal number of DRFs has to be filled in.

The whole process goes on in the following manner :--


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THINGS INVESTORS SHOULD KNOW ABOUT ACCOUNT OPENINGAND DEMATERIALISATION

Providing the bank account details at the time of account openingIt is mandatory for an investor to provide his bank account details at thetime of opening a De-mat account. This is done to safeguard investor's own

interests. There are two major reasons for this:

1. The interest and dividend warrants can't be en-cashed by anyunauthorized person, as the bank account number is mentioned on it.

2. It is convenient and time saving, as dividends and interests given bythe companies can be directly credited to the investor's bank account(through ECS facility, wherever available).

Change in bank account detailsIt is possible for an investor to make changes to the details of his bank

account. The investor must inform any change in his bank account detailsto his DP. This enables him to receive the cash corporate benefits (such asdividends, interests) directly into his account in time and discourages any

unauthorized use by any second party.

Change in the address of investor as provided to the DPAny change in your address should be immediately informed to DP. This

enables DP to make necessary changes in the records and informing theconcerned companies about the same.

Opening multiple accountsAn investor is allowed to open more than one account with existing DP or

with different DPs.

Minimum balance of securities required in De-mat accountThere is no stipulated minimum balance of securities to be kept in a De-mat

account.

Account opening and ownership pattern of securitiesOne must make sure to open a De-mat account in the same ownership

pattern in which the physical securities are held. For example: If you havetwo share certificates, one in your individual name (say 'X') and the otherheld jointly with some other individual (say 'XY'), then in such a case you


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will have to open two different accounts in respective ownership patterns(one in your name i.e. 'X' and the other account in the name of 'XY').

Same combination of names on certificates but different sequence ofnames on the certificates or De-mat account

Regulations provide that the client receives a contract note indicatingdetails like order number, trade number, time, price, brokerage, etc. within24 hour of the trade. In case of any doubts about the details of the contractnote, you (investor) can avail the facility provided by NSE, wherein you can

verify the trades on your websitewww.nseindia.com/content/equities/eq_trdverify.htm. The Exchange

generates and maintains an audit trail of orders/trades for a number ofyears, and you can counter check details of order/trade with the Exchange.

Holding a joint account on "Either or Survivor" basis like a bankaccount

No investor can open a De-mat account on "E or S" basis like a bankaccount.

Allowing somebody else to operate your De-mat accountIt is possible for an account holder (Beneficiary Owner) to authorize someother person to operate the De-mat account on his behalf by executing apower of attorney. After submitting the power of attorney to the DP, that

person can operate the account on behalf of the beneficiary owner (BO)..

Addition/deletion of the names of the account holders after openingthe account

It is not possible to make changes in the names of the account holders of aBO account. A new account has to be opened in a desired

holding/ownership pattern.

Closing a demat account and transfer of securities to another accountwith same or different DP

An investor, if he wants, can also close his demat account with one DP andtransfer all the securities to another account with existing or a different DP.

As per a SEBI circular issued on November 09, 2005, there are no chargesfor account closure or transfer of securities by an investor from one DP to

another


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Freezing/Locking a demat accountThe account holder can freeze his demat account for a desired time period.A frozen account prevents securities to be transferred out of (Debit) and

transferred into (Credit) the account.

Dematerialised shares do not have any distinctive numberDematerialised securities are fungible assets. Therefore they are

interchangeable and identical.

RematerialisationThe process of getting the securities in an electronic form, converted back

into the physical form is known as Rematerialisation. An investor canrematerialise his shares by filling in a Remat Request Form (RRF).

The whole process goes on as follows: ---


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Note:

Depository - An organization that facilitates holding ofsecurities in the electronic form and enables DPs to provide

services to investors relating to transaction in securities.There are two depositories in India, namely NSDL and CDSL.As per a SEBI guideline, the minimum net worth stipulatedfor a depository is Rs.100 crore.

NSDL/CDSL - The securities are held in depositoryaccounts, like the funds are held in bank accounts. There aretwo depositories in India namely NSDL and CDSL. NSDL(National Securities Depository limited) was established in

August 1996 and is the first depository in India. CDSL(Central Depository Securities Limited) is the otherdepository and was established in 1999.

DP (Depository Participant) - A Depository Participant canbe a financial organization like banks, brokers, financialinstitutions, custodians, etc., acting as an agent of theDepository to make its services available to the investors.There are a total of 1334 DPs registered with SEBI, as onMarch 31, 2009 and each DP is assigned a uniqueidentification number known as DP-ID.

Trading account:

It is that type of account with the help of which a De-Mat account holder

can buy or sell shares. India Infoline Ltd. Provide their customer software

Trade Terminal for trading by free of cost and unlimited number of scripts.

Formalities required for opening of De-Mat and Trading a/c in

India Infoline Ltd.

For Individual


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PAN Card(compulsory for all joint holders)

Address proof of all joint holders

Specimen copy of cheque

For NRI

Foreign and Indian Address proof

PAN Card(compulsory)

Bank a/c indicating type of a/c as NRE/NRO


For HUF

Address proof and identity proof of karta

PAN Card of HUF(compulsory)


Declaration giving details of the family members of the HUF with their

names, date of birth & relationship with the karta.

For Minor

Minor PAN Card

Birth certificate of minor

Address and identity proof of guardian


India Infoline offer three types of De-Mat a/c and Trading a/c

these are as follows:-


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Individual Account

Account opening charge 555/-

Margin Money- 2555/- (minimum)

Exposure 3 times for intraday & 5 times for delivery.

Software installation charge- NIL

Annual Maintenance Charge- NIL

Brokerage- Intraday-.05% & Delivery-.50%

Joint Holders Account

Account opening charge-555/-

Margin money- 2555/-(minimum)

Exposure- 3 times for intraday & 5 times for delivery


Annual Maintenance Charge- NIL

Brokerage- Intraday-.05% & Dilivery-.50%


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DRAWBACKS OF ALL

BROKERAGE FIRMS

DRWABACKS OF HDFC SECUERITIES

They are not providing good customer services.


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Their brokerage charge is very high.

They are not sending the daily transaction report through sms, mail,

call, courier.

They take a very large time for account opening.

DRAWBACKS OF SHAREKHAN

Their management team is not serious.

Their brokerage rate is not fixed.

Take large time for account opening.

They give wrong information at the time of opening the account.

They dont send daily transaction report

DRAWBACKS OF GEOJIT

Bad customer service.

Dont send daily transaction report.

Management team is not serious.

Brokerage is not fixed.

DRAWBACKS OF INDIABULLS


Brokerage is very high.

Dont send proper transaction report daily.

Take time for opening an account.

DRAWBACKS OF ICICI DIRECT



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Dont sending right transaction report.

Providing wrong information at the time of account opening.

Worthless customer service.

Take a huge time for account opening.

DRAWBACKS OF ANGLE BROKING

Take time for account opening.

Dont give good advice when it is needed.

DRAWBACKS OF KOTAK SECUERITIES

They do not send proper transaction report to their clients.

They do not give right proposal to their clients at the right time.

Their brokerage is not fixed.

Their management team is not good.

DRAWBACKS OF RELIGARE

Dont send transaction report properly.

Dont give right advice to their clients.

Take time for opening an account.

They are not serious about their work.

Unauthorized dealing with a/c.

DRAWBACKS OF INDIAINFOLINE



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Dont send proper transaction report.

Wrong information at the time of account opening.


Take time in case of account opening.

DRAWBACKS OF RELIANCE MONEY


Take a huge time for account opening.

They dont take the customer problem seriously.

COMPARITIVE STUDY BETWEEN DIFFERENT BROKERAGE

FIRMS:

A/C opening charge- 799/-

Name of the software used- Sun Java.


Maintenances charge- 500/- from 2nd year.

Exposure- 5 times for intraday.


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Name of the bank with the help of which customer get the facility of netbanking- HDFC ,SB I, ICICI, Axis Bank.

Services provided- Equity,IPO,PMS,Derivatives,Mutual Funds.

Brokerage- Delivery-.50% & Intraday-.05%

Transaction Report- Through mail/courier(Free of cost)

Prepaid Scheme- not available.

Types of trading accounts provided- De-Mat a/c, Trading a/c, Margin a/c.

Network- 480 branches in 230 cities.

Margin money- 5000/-

Secrecy- password cannot be accessed through internet.HDFC Secueritiesoffer the highest level of security such as 128-bit encrypton andSSL(Secured Socket Layer) technology.

A/C opening charge-975/-

Name of the software used- not available one can access through net.

Maintenance charge- Rs.450/- from 2nd year.

Exposure- 5 times for margin and 25 times for margin plus.

Name of the bank with the help of which customer get the facility of netbanking- ICICI(providing zero balance in saving account)

Services provided- Equity,IPO,Commodities,Insurance,Mutual Funds, GOIbonds,Derivatives, Postal Savings.

Brokerage- intra day-.10%-.15%


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Delivery- .4%-.85%

Transaction Report- Through Courier(free of cost)


Types of trading accounts provided- De-Mat a/c, Trading a/c , Saving a/c.

Network- 2124 branches across the countries and 19 foreign branches.

Margin money- Rs.500/-

Secrecy- password provided to the customers and it can be changed by thecustomer only.


Name of the software used- Trader Terminal.

Software installation charge- Nil.

No. of scripts provided by the software- unlimited.

Maintainance charge- Nil.

Exposure- 5 times (intra day) 3 times (delivery).

Name of the bank with the help of which customer get the facility of netbanking- HDFC Bank, Axis Bank, ICICI Bank.

Services provided- Equity,IPO,MF,PMS,Commodities,Insurance,Wealth

Management Services, Mortgages.

DP sells charge- 15 per instruction + service tax.


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Brokerage- 0.01% to.05% intraday 0.1% to 0.5% deliveries.

Transaction Report- sms, daily mail, daily courier,


Types of trading accounts provided- De-Mat a/c, Trading a/c , Margin a/c.

Network- 1145 branches and 800000 customers.

Margin money- minimum 2555/-

Secrecy- telephone logger with recorder.


Name of the software used- PIB(Power India Bulls)

Software installation charge- 750/-

No. of scripts provided by the software- unlimited

Maintenance charge- nil

Exposure- 3 times intraday and 8 times delivery.

Name of the bank with the help of which customer get the facility of netbanking- HDFC,IDBI,ICICI and Axis Bank.

Services provided- Equity, Housing Loan, Personel Loan, Insurance.


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DP sell charge- 10/-

Brokerage- Intraday-.01% & Delivery-.5%

Transaction Report- Through mail & courier(Free of cost)


Types of trading accounts provided- Cash a/c , Intra a/c, Margin a/c.

Network- 718 branches and 4500000 customers across the country.

Margin money- NIL

Secrecy- use logger phone so that the broker cannot go beyond their word.

A/C opening charge-750/-

Name of the software used- Keat


Maintainance charge- Rs.360/-

Exposure- 4 times of intraday.

Name of the bank with the help of which customer get the facility of netbanking- HDFC, AXIS Bank, ICICI Bank, SBI,City Bank,KOTAK.

Services provided- Equity,IPO,MF.


Brokerage- intraday- .03%-.06% & Delivery-.59%-.98%


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Transaction Report- Through mail (free of cost)


Types of trading accounts provide- De-Mat a/c ,Trading a/c, Margin a/c.

Network- 890 branches and 63500 customers across the country.


Secrecy- Log in password changes after 14 days.


Name of the software used- Java


Maintainance charge- 300/-

Exposure- 4 times( For Intraday)

Name of the bank with the help of which customer get the facility of netbanking- HDFC, ICICI , AXIS Bank, City Bank, Standard Chartered Bank.

Services provided-

Equities,Derivatives,ebroking,PMS,IPO,Commodities,Depository Services.

DP sell charge- included in the a/c opening.

Brokerage- intraday- .03% & Delivery-.3%

Transaction Report- Through Courier(Free of Cost)


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Types of trading accounts provided- De-Mat a/c, Trading a/c ,Bank a/c.

Network-5,30,234 customers in over 377 cities and 1200 business locations

Margin money- it is not restricted.

Secrecy- 128-bit SSL technology to ensure the highest security on onlinetransactions.


Name of the software used- Java

Software installation charge-NIL

Maintainance charge-Rs.50/-p.a

Exposure- 5 times(For Intraday)

Name of the bank with the help of which customer get the facility of netbanking- ICICI bank, AXIS bank, HDFC bank, IDBI.

Services provided- Equity Trading,Derivatives,Forex,Commodity,IPO,MF &Insurance.


Brokerage- intraday-.05%-.07%& Delivery-.25%-.40%

Transaction Report- By mail(Free of Cost)



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Types of trading accounts provided-De-Mat a/c ,Trading a/c ,Commodity a/c.

Network- 10000 outlet in5000 different cities and 22 lakh customers.

Margin money- it is not restricted.

Secrecy- Extra Security Features with Secuerity Tocken which is the mostsecure and tested technology in the computer world.Customers account issafeguarded with a unique security number that changes every 32seconds.


Name of the software used- odin


Maintenance charge- 250/- from 3rd year.

Exposure- 20 times for intraday.

Name of the bank with the help of which customer get the facility of netbanking- AXIS bank ,ICICI bank, HDFC bank.

Services provided- Equity,Commodities,Insurance,Wealth ManagementServices,Insurance,Investment Banking.

DP sell charge- 8/-

Brokerage- intraday-.03% & Delivery-.3%

Transaction Report- Through mail(Free of Cost)

Prepaid Scheme- Not available.


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Types of trading accounts provided- De-Mat a/c, Trading a/c, Margin a/c.

Network- 1837 locations more than 498 cities.

Margin money-50000/- for R-ALLY & R-ALLY Lite.10000/-for R-ALLY Pro.

Secrecy- Password provided to the customer has to change every after 15days.


Name of the software used- Java ssn.

Software installation charge- nil

Maintenance charge-

Exposure- 4 times for intraday and delivery both.

Name of the bank with the help of which customer get the facility of netbanking- AXIS bank, HDFC bank, UBI, IDBI,City Bank.

Services provided- Equity,IPO,MF,Derivatives,Commodities.

DP sell charge- NIL

Brokerage- intraday-.05%-.07% & Delivery-.25%-.40%

Transaction Report- Through mail(Free of Cost)

Prepaid Scheme- yes

Types of trading accounts provided- Classic a/c (for sudden user)Spend Trade a/c(for frequent user)


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Network- 510 centers across 170 cities 2,18,000 customers.

Margin money- Rs.5000/-

Secrecy- Security Socket Layer(SSL),a security that the informationtransmitted between customer and agent , given by Versign , universallyaccepted world wide web.The security encripton level in Sharekhan is 128bit.



Maintenances charge- NIL

Exposure- 5 times for intraday and 7 times for delivery.

Name of the bank with the help of which customer get the facilityof net banking- HDFC Bank, SBI, ICICI Bank.

Services provided- Equity,MF,Commodities,Derivatives,IPO,PMS.

DP sells charge- 5/-

Brokerage- Intraday-.03% , Delivery-.30%

Transaction Report- Through mail and courier (Free of Cost)


Types of trading accounts provided- De-Mat a/c, Trading a/c, Banka/c.


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Network- 500 branches across 85 countries and450000customers.

Margin money- 650/-

Secrecy- telephone with recorder.


Name of the software used- odin.


Maintenances charge- 300/-

Exposure- 4 times, and if the person cant return money within 5 days thenextra 15 days he will get and 16% charge will be taken for that.

Name of the bank with the help of which customer get the facility of netbanking- AXIS bank, ICICI bank, HDFC bank, SBI.

Services provided- E broking, PMS, Investment advisory, WealthManagement Services, Commodity Trading.

DP sells charge- 12/-

Brokerage- intraday-.03% & Delivery- .3%

Transaction Report- Through courier(Free of Cost)

Prepaid Scheme- Not available.

Types of trading accounts provided- De-Mat a/c, Trading a/c , Margin a/c.

Network- 120 branches across 120 cities and 31 regional offices.


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Secrecy- Log in ID and Password change on a regular basis and telephonewith recorder.

Findings:

Brokerage is high.

Trading account opening charge should be reduced

because Geojit and Religare are opening their a/c

both de-mat and trading by giving 650/-, 450/-.

Securities are not so much reliable, RM can tradewithout taking the permission of the client.

De-mat a/c of Reliance is more flexible in nature

compare to India Infoline in Kolkata.

Customer is not very much aware about their

product.

HDFC, ICICI direct provide their customers three

types of account (de-mat a/c, trading a/c, bank a/c)

but Indiainfoline provide only De-mat a/c and

Trading a/c.

Charged Rs.249 for providing vas sms service to the

customers.

India infoline provide life time facility by giving only

Rs.555, which is very cheap.


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ResultThose who have share or not--------------

Out of 100 datas the observation has been made


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DE-MAT OR RE-MAT

95%

5%

DE-MAT OR RE-MAT

HAVE DE-MAT

RE-MAT



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DE-MAT ACCOUNT IN DIFFERENT COMPANIES:



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THOSE WHO ARE INTERESTSD OR NOTINTERESTED TO OPEN A DE-MAT ACCOUNT:



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POTENTIAL OF DE-MAT ACCOUNT OPENING IN Patna:

1412

9

76

54

3 3 31

0

2

4

6

8

10

12

14

RELIA

NCEM

oney

India

Infoline

Indiab

ulls

Sharekh

an

HDFC

Secueritie

sIL&

FSGe

ojit

KOTA

KSECUE

RITIES

AnandR

athi

Relig

are

MotilalO

sowal

Potential of opening of DE-MAT a/c in PatnaSeries 1


Customers of De-MAT Account and Mutual Fund


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No of Customers in Online and Offline


Conclusion and recommendation: After completing my

market survey I found so many drawbacks about this

company and as per my knowledge I suggest points which

should be taken by company for good market response


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and to increase their business in Patna. These points are

discussed bellow:-

Brokerage should be fixed.

To increase the security in can improve the

reliability of the customers towards the company.

IndiaInfoline should have to organize various

promotional tools to improve their products.

It is necessary to make two separate branches one

is online and other is offline as like Indiabullsappointment is mendatory to enter into the rooms.

Provide free vas sms service to the customers.

India infoline have to provide customer online

Mutual Fund invest facility.

To increase the customer it is require to motivate

not only corporate but also every individuals andmarketing should visit their house whichHDFC,

ICICI direct , Reliance have already done this

procedure.

BIBLIOGRAPHY:

BOOKS:


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1)Research Methodology, written by Uma

Sekaran

2) Financial Management, written by I M Pandey

Websites:

1) www.indiainfoline.com

2) www.google.com

3) www.nse.india.com

4) www.cdsl.com

5) www.nsdl.com

OTHERS:

1. LMS (Lead Management System)

2. YELLOW PAGES.
http://www.indiainfoline.com/http://www.google.com/http://www.nse.india.com/http://www.cdsl.com/http://www.nsdl.com/http://www.indiainfoline.com/http://www.google.com/http://www.nse.india.com/http://www.cdsl.com/http://www.nsdl.com/


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APPENDIX:

I have made two sets of questionnaires one is for customer and

another is for the employee, and I have collected all the information

on the basis of these questionnaires. These are as follows:-

Questionnaire to the Customers

Name: ___________________________________________________Ph./Mob.: _____________________

Address:______________________________________________________________ PIN

Gender: Male Female Email ID:___________________________________________________

Annual Income: 1 Lakh > 1 Lakh but 3Lakhs > 3 Lakhs but 5 Lakhs > 5 Lakhs

----------------------------------------------------------------------------------------------------------------------------------------------

1. Do you have De-mat A/c: Yes Noa. If Yes then which company:

________________________________________b. How did you come to know about the company?


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News Paper Radio TV InternetReference

c. Why did you choose the company?

Reliable brokerage charge

Good Service

For Information

All of the above

d. What is the rate of brokerage: Intraday _________ Delivery________e. How much is the maintain charge: Rs.

_____________________f. How much your De-mat A/c margin: Rs.

_________________________g. What kind of extra facility you want from them:

_______________________________________________________

___

h. Do you have any De-mat A/c in India Infoline Ltd:

Yes No

i. If Yes then the instruments that you have

invested through from India Info line are A) Equity B) Mutual fund C) Insurance D) Commodity

j. Do you have De-mat A/c with any other company:

Yes No


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k. If Yes, then name of the company:___________________________________

2. If No then, are you interested to open a De-mat A/c: Yes No

3. If Yes, name of the company/Bank, where you areinterested to open a De-mat A/c:

_______________________________________________________________4. Do you have any companies MF/Insurance:

Yes No

5. If Yes then from which company you have brought thisthing:

_______________________________________________________________


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Questionnaires to the brokerage firmsA/C opening charge-

Name of the software used-

Software installation charge-

No. of scripts provided by the software-

Maintenances charge-

Exposure-

Name of the bank with the help of which customer get the facilityof net banking-

Services provided-

DP sells charge-

Brokerage-

Transaction Report-

Prepaid Scheme-

Types of trading accounts provided-

Network-

Margin money-

Documents

22749504 India Info Line Project