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2022 Football World Cup | December 2018| Version 8 | Public
© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may
not be disclosed or reproduced without the prior written consent of Ipsos.
1
December 2018
Omnibus Research
2022 FIFA World Cup
© 2018 Ipsos MORI. All rights reserved. Contains Ipsos MORI Confidential and Proprietary
information and may not be disclosed or reproduced without the prior written consent of
Ipsos MORI.
22022 Football World Cup| December 2018| Version 8 | Public
Methodology and approach
SAMPLE
Interviews were carried out in-home
amongst 2,141 adults aged 15+ across the
UK.
Interviews were conducted between the
16th of November 2018 and 2nd December
2018.
METHODOLOGY
Research was conducted using Capibus,
Ipsos MORI’s weekly Face-to-face omnibus
survey of the UK general public.
Interviews are conducted in-home using a
form of random location sampling to
ensure a good geographical spread.
Quotas were set within geographical areas
for gender, age, working status and tenure
to ensure our sample is nationally
representative.
DATA
Data were weighted to known population proportions for age, government office region, social grade and working status within gender, and tenure and ethnicity.
Sample universe targets were sourced from NRS.
The results were analysed by amongst other things: those who are active football supporters (n=1,136), those considered active supporter are anyone who attends/watches/listens to or reads about football; and those who are interested in the Men’s Football FIFA World Cup (n=1,008).
On behalf of Cornerstone Global, Ipsos MORI carried out a survey about the 2022 FIFA World Cup. The objectives of this research are
to understand the public attitudes towards the decision to award the 2022 Football World Cup to Qatar and the level of interest
in England offering to host the football World Cup finals in 2022 should Qatar be unable to host.
2022 Football World Cup | December 2018| Version 8 | Public 3
• Around two fifths of UK adults (39%) are interested in
football (a fifth – 20% - saying they are very interested).
• They are more likely to be male but they come from all
ages.
• In terms of how they show their support:
• A third do it in person (attending or playing matches)
• Most (84%) watch it on TV
• Half (47%) read about it
• 27% listens on the radio
• Interest in World Cup goes up to almost half (47%) saying
they are vey or fairly interested.
Football supporters
Sample profile
2022 Football World Cup | December 2018| Version 8 | Public 4
Respondents were asked their initial opinion as to whether they
felt the decision to award the men’s Football FIFA 2022 Football
World Cup Finals to Qatar was the right or wrong decision and
whether they were in favour of or opposed to an independent
investigation into the way the Qatar World Cup bid team ran its
campaign.
• A sub sample were asked about their opinion of the decision
once they had considered that the men’s football FIFA World
Cup in Qatar in 2022 has been moved from June-July 2022 to
between 21st November to 18th December 2022 for health and
safety reasons and that holding the Qatar World Cup in
November to December 2022 will mean English Premier
League fixtures would need to be re-scheduled to take a break
during these months.
2022 FIFA World Cup
to Qatar - Overall opinion
52022 Football World Cup| December 2018| Version 8 | Public
QWC04 As you may know, the men's football FIFA World Cup in 2022 is due to take place in Qatar. To what extent, do you think holding the World Cup 2022 in Qatar, was the right or wrong decision or
do you have no feelings either way?
Base: All adults aged 15+ in the UK (n = 2,141), Active football supporters (n=1,136), Those with an interest in the World Cup (n=1,008)
Overall opinion of the 2022 FIFA World Cup award to Qatar
2
3
2
6
6
4
40
43
59
20
19
14
31
29
20
0
*
1
Those interested in the World Cup
Active football supporters
All adults
Definitely the right decision Probably the right decision No feelings either way Probably the wrong decision Definitely the wrong decision Don't know
Overall there is very little support, with only 5% who felt it was the right decision, about a third felt it was
the wrong decision and the majority of respondents have no feelings either way. Active football
supporters or those with an interest in the World Cup were more likely to feel it was the wrong decision,
with about half saying it was probably or definitely the wrong decision.
62022 Football World Cup| December 2018| Version 8 | Public
QWC04 As you may know, the men's football FIFA World Cup in 2022 is due to take place in Qatar. To what extent, do you think holding the World Cup 2022 in Qatar, was the right or wrong decision?
Base: All adults aged 15+ in East Midland (168), Eastern (239), London (245), North East (117), North West (260), Scotland (117), South East (216), South West (139), Wales (94),
West Midlands (197), Yorkshire & Humberside (189), Northern Ireland (100)
Regional opinion of the 2022 FIFA World Cup award to Qatar
9
4
9
3
3
8
2
6
6
4
1
4
64
66
60
66
62
59
63
56
56
58
55
50
25
30
30
31
32
33
34
36
36
37
44
46
1
0
1
0
2
0
2
2
1
0
0
East Midlands
Northern Ireland
London
North East
North West
West Midlands
Yorkshire and Humberside
Scotland
Eastern
South East
Wales
South West
Definitely/probably the right decision (sum) No feelings either way Definitely/probably the wrong decision (sum) Don't know
Respondents in the East and West Midlands and London were more likely to support the decision and
respondents in the South West and Wales were more likely to feel it was the wrong decision.
72022 Football World Cup| December 2018| Version 8 | Public
QWC05A The men's football FIFA World Cup in Qatar in 2022 has been moved from June-July 2022 to between 21st November to 18th
December 2022 for health and safety reasons. Holding the Qatar World Cup in November to December 2022 will mean English Premier League
fixtures would need to be re-scheduled to take a break during these months. To what extent, do you think holding the World Cup 2022 in
Qatar, was the right or wrong decision or do you have no feelings either way?
Base: All adults aged 15+ in the UK (half sample) (n = 1,058) , Active football supporters (n=534),
Those with an interest in the World Cup (n=509)
Impact of the domestic Winter break on opinion of the
2
3
2
6
6
4
40
43
59
20
19
14
31
29
20
0
0
1
Those
interested in
the World
Cup- initial
response
Active
football
supporters-
initial
response
All adults-
initial
response
The impact of the need for a winter break on the Premier season had little effect on the opinion of the
Qatar World Cup decision, with similar proportions still thinking the decision was right or wrong.
decision to award Qatar the 2022 FIFA World Cup
5
4
3
12
11
8
32
35
55
20
20
14
32
30
19
0
1
Those
interested in
the World
Cup-
considering
winter break
Active football
supporters-
considering
winter break
All adults-
considering
winter break
Definitely the right decision
Probably the right decision
No feelings either way
Probably the wrong decision
Definitely the wrong decision
Don't know
QWC04 As you may know, the men's football FIFA World Cup in 2022 is due to take place in Qatar. To
what extent, do you think holding the World Cup 2022 in Qatar, was the right or wrong decision or
do you have no feelings either way?
Base: All adults aged 15+ in the UK (n = 2,141), Active football supporters (n=1,136),
Those with an interest in the World Cup (n=1,008)
82022 Football World Cup| December 2018| Version 8 | Public
QWC06 To what extent, are you in favour of or opposed to an independent investigation into the way the Qatar World Cup bid team ran its campaign, or do you have no feelings either way?
In favour of an independent investigation into the way the
32
29
20
22
22
16
39
43
58
4
3
3
3
3
3
*
*
1
Those interested in the World Cup
Active football supporters
All adults
Strongly in favour Tend to be in favour Neither favour nor oppose Tend to oppose Strongly opposed Don't know
Only a small proportion (5%) were opposed to an independent investigation into the way the Qatar World cup bid
team ran its campaign. More than a third were in favour of an investigation and approaching 3 in 5 were neither in
favour or opposed. There were higher levels in favour of an investigation amongst football supporters; with around a
half of active football supporters (51%) and a similar level of those with an interest in the World Cup (55%)
respectively.
Qatar World Cup bid team ran its campaign
Base: All adults aged 15+ in the UK (n = 2,141), Active football supporters (n=1,136), Those with an interest in the World Cup (n=1,008)
92022 Football World Cup| December 2018| Version 8 | Public
QWC06 To what extent, are you in favour of or opposed to an independent investigation into the way the Qatar World Cup bid team ran its campaign, or do you have no feelings either way?
Regional favour/opposition for an independent investigation into the way
25
30
33
33
33
34
36
36
37
38
48
51
66
68
55
59
61
58
60
60
57
55
48
46
9
2
11
8
6
6
4
3
2
5
5
3
0
0
1
0
1
0
1
3
1
0
East Midlands
Northern Ireland
Scotland
South East
Yorkshire and Humberside
North East
West Midlands
London
North West
Eastern
South West
Wales
Strongly/tend to favour (sum) Neither favour nor oppose Strongly/tend to oppose (sum) Don't know
There were similar levels in favour or opposed to an independent investigation across most regions.
Those living in the South West and Wales were the exception, where around a half of all respondents
were in favour of an investigation as opposed to around a third in other regions.
the Qatar World Cup bid team ran its campaign
Base: All adults aged 15+ in East Midland (168), Eastern (239), London (245), North East (117), North West (260), Scotland (117), South East (216), South West (139), Wales (94),
West Midlands (197), Yorkshire & Humberside (189), Northern Ireland (100)
2022 Football World Cup | December 2018| Version 8 | Public
© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may
not be disclosed or reproduced without the prior written consent of Ipsos.
10
Level of favour or opposition towards
the English FA putting England forward
to host the 2022 FIFA World Cup?
112022 Football World Cup| December 2018| Version 8 | Public
QWC07 Should Qatar no longer be able to host the men's football FIFA World Cup in 2022, to what extent, are you in favour or opposed to the English Football Association putting England forward
to host the 2022 FIFA World Cup, or do you have no feelings either way?
Favour or opposition for English FA putting England forward as hosts
35
31
21
23
22
17
34
39
54
5
5
4
2
2
3
Those interested in the World Cup
Active football supporters
All adults
Strongly in favour Tend to be in favour Neither favour nor oppose Tend to oppose Strongly opposed Don't know
should Qatar be unable to host
Only 7% were opposed to the idea, with more than a third being in favour (38%) and the majority
(54%) being neither in favour or opposed to the idea. Football supporters were more likely to be
in favour.
Base: All adults aged 15+ in the UK (n = 2,141), Active football supporters (n=1,136), Those with an interest in the World Cup (n=1,008)
122022 Football World Cup| December 2018| Version 8 | Public
QWC07 Should Qatar no longer be able to host the men's football FIFA World Cup in 2022, to what extent, are you in favour or opposed to the English Football Association putting England forward
to host the 2022 FIFA World Cup, or do you have no feelings either way?
Regional favour/opposition towards the English FA putting England
31
35
36
36
36
38
38
40
40
41
43
43
59
65
54
54
56
50
56
52
52
55
50
53
10
0
6
10
7
11
5
7
7
3
7
5
0
0
4
1
1
1
1
1
1
0
Scotland
Northern Ireland
North West
London
West Midlands
East Midlands
South East
Eastern
Wales
North East
South West
Yorkshire and Humberside
Strongly/tend to favour (sum) Neither favour nor oppose Opposed (sum) Don't know
forward as hosts for the 2022 FIFA World Cup should Qatar be unable
There were similar level of those in favour of the English FA putting England forward as hosts
across all regions, even in Scotland, Wales and Northern Ireland.
Base: All adults aged 15+ in East Midland (168), Eastern (239), London (245), North East (117), North West (260), Scotland (117), South East (216), South West (139), Wales (94),
West Midlands (197), Yorkshire & Humberside (189), Northern Ireland (100)
to host
132022 Football World Cup| December 2018| Version 8 | Public
QWC08 Why are you in favour of the English FA putting England forward as hosts for the men's football FIFA World Cup in 2022?
Base: All who are in favour of the English FA putting England forward as hosts for the 2022 World Cup (n = 808)
Reasons for being in favour of the English FA putting England forward
5
5
6
8
9
9
15
We have the football grounds / good / modern
stadia
England is a football country / people love football
(Qatar isn't a football nation)
It's a good idea / it would be good / nice to hold
the World Cup here
Easier / more convenient to attend matches
We have the infrastructure / facilities / resources /
transport
It would be good for the country / England / the UK
It would be good for the economy / business /
bring money into the country
Reasons given for supporting England hosting were around perceived benefits for the country
in terms of economic or morale alongside convenience and having the required infrastructure
already in place.
(Top mentions)
Mentions about being good for
the economy=18%
Mentions about convenience
(time/weather/location)=17%
Mentions about having
infrastructure=16%
Mentions about good for
country in general=16%
as hosts for the 2022 FIFA World Cup- spontaneous
142022 Football World Cup| December 2018| Version 8 | Public
QWC09 Why are you opposed to the English FA putting England forward as hosts for the men's football FIFA World Cup in 2022?
Base: All who are opposed to the English FA putting England forward as hosts for the 2022 World Cup (n = 142)
5
5
5
5
5
7
9
12
Negative comments about Qatar / World Cup bid / tournament
being held in Qatar
It's too late
Mentions of Brexit
Other countries should be given the chance to host the World
Cup / countries which haven't hosted it before
Qatar should host the World Cup / it should not be taken away
from them
Decision has already been made / for Qatar to host the World
Cup / it's FIFA's decision
England needs to address other problems / political problems
first
It would cost too much money (money should be spent on the
NHS / education / homeless)
Reasons given for opposing England hosting were around issues costs and the need to
concentrate on other issues, as well as the feeling the original decision should stand.
Mentions related to waste of
money= 17%
Mentions about decision
already made=14%
Mentions about need to
concentrate on other
issues=13%
Reasons for being opposed to the English FA putting England forward
as hosts for the 2022 FIFA World Cup- spontaneous
(Top mentions)
152022 Football World Cup| December 2018| Version 8 | Public
QWC07A And if the English Football Association did put England forward to host the men's football FIFA World Cup in 2022, to what extent would you be more or less likely, if at all, to be in favour of it
if some of the matches were to be played in Scotland/Wales/NI? (Those resident in Scotland were asked about Scotland, those resident in Wales were asked about Wales and those resident in NI were
asked about NI)
Base: All adults aged 15+ in Scotland (n=177)/ Wales (n=94) / NI (n = 100)
37
38
30
18
23
22
44
34
42
4
2
1
1
4
Northern Ireland
Wales
Scotland
A lot more likely A little more likely Makes no difference A little less likely A lot less likely
Likelihood to be in favour of the English FA putting England forward as hosts
should Qatar be unable to host, if matches held in other UK nations
Likelihood of being in favour of the English FA putting England forward as hosts increases in the nations
when facing the prospect of hosting matches, rising from around a third to more than a half.
2022 Football World Cup | December 2018| Version 8 | Public 16
Funding and regional
economic benefit
172022 Football World Cup| December 2018| Version 8 | Public
QWC10: If England were to host the men’s football FIFA World Cup in 2022, who, do you think, should contribute
towards its funding? QWC10A: And who, do you think, should contribute the MOST towards its funding?
14
16
26
27
34
40
53
Privately funded by international companies in
return for a share of the profits
Privately funded by British companies in
return for a share of the profits
British and international companies paying for
sponsorship or advertising
The Premier League
TV companies
The English FA (football association)
FIFA (the international football federation)
Who should contribute towards the funding should England step in
Perhaps not surprisingly, FIFA and the FA were most likely to be cited as the funding contributors,
alongside TV companies. A fifth (21%) mentioned private companies, either domestic or
international.
Base: All adults aged 15+ in the UK (n = 2,141),
3
5
7
8
13
15
46
Privately funded by British companies in
return for a share of the profits
The Government through money raised by
taxes
The Premier League
British and international companies paying for
sponsorship or advertising
TV companies
The English FA (football association)
FIFA (the international football federation)
QWC10A: And who, do you think, should contribute the MOST towards its funding?
Base: All adults aged 15+ in the UK who mentioned a funding contributor (n = 1,777),
as hosts for the 2022 FIFA World Cup
182022 Football World Cup| December 2018| Version 8 | Public
QWC12: If England should host the men’s football FIFA World Cup in 2022, on balance would you expect it to have a positive or negative impact on the economy in your local area, or would it make
no difference?
Expected economic impact on local economy of England stepping in to
29
27
19
41
40
34
27
30
42
2
2
3
1
1
1
0
0
2
Those interested in the World Cup
Active football supporters
All adults
Very positive Fairly positive Neither positive nor negative Fairly negative Very negative Don't know
Only 4% expected it to have a negative impact. On balance a slight majority (53%) felt that England
stepping in as hosts would have a positive economic impact on the economy in their local area.
Base: All adults aged 15+ in the UK (n = 2,141), Active football supporters (n=1,136), Those with an interest in the World Cup (n=1,008)
host the 2022 FIFA World Cup
192022 Football World Cup| December 2018| Version 8 | Public
QWC12: If England should host the men’s football FIFA World Cup in 2022, on balance would you expect it to have a positive or negative impact on the economy in your local area, or would it make
no difference?
Expected economic impact on local economy of England stepping in to
15
11
18
18
11
21
21
22
22
23
13
23
27
34
28
29
39
30
32
31
34
35
48
38
53
51
49
46
43
45
39
39
38
36
33
33
5
3
1
3
3
3
5
2
5
4
3
4
0
1
2
3
3
0
1
1
1
2
0
1
1
0
2
1
1
0
1
6
1
1
3
1
Wales
South West
South East
Scotland
West Midlands
Northern Ireland
Yorkshire & Humberside
North West
Eastern
East Midlands
North East
London
Very positive Fairly positive Neither positive nor negative Fairly negative Very negative Don't know
More than three in five respondents in the North East and London expect a positive impact in the
economy in their local area should England step in to host the 2022 FIFA World Cup.
host the 2022 FIFA World Cup by region
Base: All adults aged 15+ in East Midland (168), Eastern (239), London (245), North East (117), North West (260), Scotland (117), South East (216), South West (139), Wales (94),
West Midlands (197), Yorkshire & Humberside (189), Northern Ireland (100)
2022 Football World Cup | December 2018| Version 8 | Public 20
Possible host cities
212022 Football World Cup| December 2018| Version 8 | Public
QWC11: And if England were to host the men’s football FIFA World Cup in 2022, which, if any, of the following cities would you like to see host a world cup match? / How likely or unlikely do you think you
would be to apply to pay for a ticket to attend a world cup match in England? / QWC14: Assuming you could get a ticket, which, if any, of these cities would you be willing to travel to in order to attend a
world cup match?
5145
3730 29
2219
1411 9 10
5
19 1713 11 10 10 8 6 7
London Manchester Liverpool Birmingham Newcastle Leeds Sheffield Sunderland Milton
Keynes
None of
these
I don't think
England
should host
Don't know
Would like to see host a world cup match Willing to travel to in order to attend a world cup match
Cities with 7%+
Potential host cities should England step in to host
Base: QWC11: All adults aged 15+ in the UK (n = 2,141) / QWC14: Asked to all who would be likely to apply for a ticket to attend a World Cup match in England (n = 658), figures
re-based on all adults in the UK (n=2,141)
32% of all adults are
likely to apply to pay for
a ticket to attend a world
cup match in England
More than half would like to see London be a host city and just under a fifth (19%) would be likely
to travel there to watch a match if they could get a ticket. Support is also high for Manchester and
Liverpool to be host cities.
the 2022 FIFA World Cup
222022 Football World Cup| December 2018| Version 8 | Public
1. A small proportion (6%) felt the decision to award the 2022 FIFA World Cup to Qatar was the right
decision. Around a third felt it was the wrong decision and a majority of respondents (59%) have no strong
feelings either way. Those who were interested in the World Cup (51%) were more likely to feel it was the
wrong decision.
2. Only 6% are opposed to an independent investigation into the way that the Qatar 2022 World Cup bid
team ran its campaign, with more than a third (36%) being in favour of an investigation and the majority
(58%) having neither in favour nor opposed.
3. A small proportion (7%) are opposed to the English FA offering England as a possible host should Qatar
no longer be in a position to host. More than a third (38%) are in favour and around a half (54%) have no
feelings either way. Those with an interest in the World Cup are more likely to be in favour (58%).
4. Aside from FIFA/FA/Premier League and TV companies, a fifth expect funding to come from private
investment.
5. More than half think London should be a host city and a fifth would travel to London for a match.
Conclusions
23
Technical detail
APPENDIX
242022 Football World Cup| December 2018| Version 8 | Public
Where results do not sum to 100%, this may be due to computer rounding, multiple responses, or the
exclusion of “don’t know” categories
A boost was conducted in Northern Ireland and the data weighted back to national representative proportions
For analysis purposes, respondents were coded as ‘active football supporters’ if they did any one of the
following activities:
1. I play football (at any level)
2. I am a Season Ticket Holder for a football club (at any level)
3. I regularly attend live matches (at any level)
4. I occasionally attend live matches (at any level)
5. I regularly watch on TV
6. I occasionally watch on TV
7. I regularly listen on radio
8. I occasionally listen on radio
9. I regularly read in newspapers/magazines
10. I occasionally read in newspapers/magazines
11. I regularly follow on the Internet
12. I occasionally follow on the Internet
Technical details
252022 Football World Cup| December 2018| Version 8 | Public
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