2020 SPONSORSHIP & MEMBERSHIP

2

More than

85%Buyingdecisionsinfluenced by women

Less Than

5%Corporate & government contracts awarded to women

Over

200+To bridge the gap for women-owned businesses in supply chains

years

WBE Canada helps Women Business Enterprises (WBEs) gain access to corporate and government supply chains in Canada.

WBE Canada Corporate MembersOur Corporate Members are leading organizations committed

to supporting Canadian WBEs through procurement.

3

ABOUT WBE CANADA

WBE Canada (Women Business Enterprises Canada Council) is a non-profit organization that is opening doors for Canadian women-owned businesses to supply chains across North America. We are the bridge between corporate and public procurement and Canadian Women Business Enterprises (WBEs). We focus on building relationships, facilitating knowledge transfer and driving economic growth.

GOVERNANCE WBE Canada is governed by a voluntary Board of Directors representing corporate and government organizations committed to supplier diversity such as Accenture, BMO Financial Group, Nokia, the City of Toronto, Telus, RBC and others.

OUR VISION Empower women-owned businesses with equal access within corporate and public procurement.

OUR MISSION To advance economic growth across Canada through certification, promotion, and development of women-owned businesses.

OUR VALUES Innovation | Integrity | Teamwork | Impact

As WBE Canada steps into its second decade of certifying Canadian WBEs and diversifying supply chains across North America, we look forward to

partnering with more corporate and government organizations ready to benefit from innovations and impact of Canadian WBE Community. With the guidance and support of our Corporate Members we are happy to lead transformation in supply chains across North America.

I invite you to explore the many opportunities that WBE Canada can offer to your organization. By supporting Women Business Enterprises

(WBEs) you are providing equal access to procurement opportunities that will benefit your growth and that of the economy across North America.

Silvia PencakPresident, WBE Canada

4

“WBE Canada events are top notch. We recently met 9 potential suppliers, 4 of which are already talking to our internal teams about potential collaboration. Keep up the good work!”

- WBE Canada Corporate Member

WHY SUPPORTING WBE CANADA IS IMPORTANT FOR YOUR BUSINESS

As the national voice for Canadian WBE (Women Business Enterprises) community we are seeking partners who are committed to supporting and advancing supplier diversity in Canada increasing the impact on WBEs locally, regionally, nationally and globally and collaborating with us to move Canadian WBEs and supplier diversity forward.

By sponsoring our events and supporting our community, you will:

• Align your company with women who, according to statistics, influence over 85% of buying decisions

• Gain exposure for your company brand to over 2,500 women-owned businesses, corporate and government organizations across Canada

• Be a part of the success, and support the prosperity of Canadian women-owned businesses, many of which are located in historically under-utilized business zones

• Expand your brand’s reach and market share by fostering cross-industry collaboration with leading procurement professionals

5

OUR AUDIENCE

WHO WE SERVE

WBE Canada is the bridge between corporate/government buyers and Canadian WBE (Women Business Enterprises) suppliers. Our 2019 Corporate Members represent organizations committed to engaging Canadian WBEs in their procurement opportunities. As of October 2019 WBE Canada had 31 Corporate Members which represent the top 1% of large corporations who are committed to supporting Canadian women-owned businesses through supplier diversity programs. Our goal is to triple this number to increase opportunities for Canadian women-owned business across North America.

Our Corporate Members’ supplier diversity programs benefit from our WBE certification services - we certify Canadian businesses that are 51% or more owned, managed and controlled by women. Since our inception in 2009 we have certified over 600 business. As of November 2019 our database included 279 certified WBEs from across Canada. This number continues to grow with each new corporation committed to buying from Canadian business women.

PROVEN RESULTS

Updated: November 2019

Canadian Women-Owned Businesses • 270 Certified WBE Companies• Over $2 billion combined revenues annually• $14 million average revenue annually• Over 10,000 employees• Top categories - Manufacturing, Construction,

Wholesale, Retail, Transportation, Finance & Insurance, Real Estate, IT Services, Airport Concessions, Professional Services and more

• 1,500+ Supplier contact list• Reach - across Canada

Other Stats • 2,500+ Recipients of WBE Canada e-newsletter• 49% Certified WBE Newsletter open rate• 27% Generic Newsletter open rate• 39.8K Monthly website impressions• 2,500+ Social Media followers

Corporate & Government Buyers• 31 Corporate Members• 100+ Corporate/Government Partners• 1,000+ Corporate/Government contact list• Top Industries - Automotive, Financial,

Tech/Telecommunications, Government andtheir Tier 1 suppliers with commitment tosupplier diversity

• Reach - Canada, USA, global markets

6

OUR PROGRAMS

CERTIFICATIONWBE Canada certifies Canadian businesses that are at least 51% owned, managed and controlled by women. Certification is built on the Women Business Enterprise National Council (WBENC) U.S. model and our rigorous standard of certification is recognized by supplier diversity programs of organizations like General Motors, Toyota, Accenture, and top Canadian Corporations like BMO, TD Bank, RBC, TELUS, City of Toronto and others.

TRAINING & SUPPORTWBE Canada delivers education, training, coaching and mentoring programs that ramp up the capacity of women business owners to bid successfully on large procurement opportunities. This support contributes to significant growth for women-owned businesses. WBE Canada also provides necessary connection among procurement professionals focusing on implementation of supplier diversity programs for idea sharing, best practice development and networking.

EVENTSWBE Canada’s events provide attendees with opportunities to network, share ideas and interact with women-owned businesses as well as with procurement professionals and other corporate and government representatives to match buyers and sellers across industries. For a complete list and information about our upcoming events visit www.WBECanada.ca/events.

AWARDSWomen-owned businesses bring innovation, economic growth and are key to the future success of the Canadian economy. WBE Canada awards recognize growth of Canadian WBEs, celebrate achievements in the supplier diversity space and recognize leaders who make a difference for Canadian women-owned businesses.

7

2020 EVENTS AT A GLANCE

Breakfast with Brands™: Financial IndustryConnecting Financial institutions to certified Canadian WBEs.

Lunch & Learn: Supplier Diversity in CanadaInvitation only event for Canadian corporate buyers and procurement specialists.

February 27

February 27

March 26

April 22

May 14

May 14

May 26

May 26

June 23

November 18-19

p.8-9

p.8-9

p.8-9

p.8-9

p.8-9

p.8-9

p.8-9

p.8-9

p.8-9

p.10-13

SPONSORSHIP INFOEVENTDATE

Breakfast with Brands™: Automotive IndustryConnecting Automotive supply chain to certified Canadian WBEs.

WBE 2 WBE MatchmakerConnecting WBE Canada Certified Businesses for business opportunities.

Breakfast with Brands™: Tech IndustryConnecting Tech & Telecommunications supply chain to certified Canadian WBEs.

Lunch & Learn: Corporate Member DevelopmentClosed-door event for WBE Canada’s Corporate Members.

Executive Round Table: Diversifying Supply Chains in BCTrends, opportunities and resources for supply chain diversification enablement.

WBE Meetup: VancouverMeet & mingle for Canadian women-owned businesses.

Breakfast with Brands™: Cross-Border ConnectionConnecting Canadian WBEs with buyers in large organizations in the US.

11th Annual WBE Canada ConferenceLargest WBE Canada event connecting all regions and industries.

Disclaimer: WBE Canada reserves the right to change the date or name of any of the above events. All confirmed sponsors will be informed about such change immediately.

8

SPONSORSHIP OF WBE CANADA REGIONAL & INDUSTRY EVENTS

WBE Canada events provide attendees with opportunities to network, share ideas and interact with other women-owned businesses as well as with procurement officers and other corporate and government representatives to match buyers and sellers across industries. WBE Canada events usually sell out 2-3 weeks prior to the date of the event with some events having a waitlist.

By sponsoring WBE Canada events, you will:

• Align your organization with one of Canada’s most respected supplier certification councils

• Gain exposure for your company brand to over 2,500 women-owned businesses, corporate and government organizations across Canada

• Gain direct access to 50-120 women-owned businesses, corporate and government leaders attending our events

• Contribute to the success and support prosperity of Canadian women-owned businesses in your region or industry

9

EVENT SPONSORSHIP OPTIONS & BENEFITS AT-A-GLANCE

Sponsorship fee - Member/Certified WBE $3,000 $1,500 $750

Sponsorship fee - Non-Member $4,000 $2,000 $1,000

Availability (per event) 1 3 unlimited

Complimentary event tickets 5 3 2

Discounted rate on additional tickets for sponsored event

Volunteering opportunities for Sponsor’s employees at related events

Sponsor logo on event header

Sponsor logo on event web page Most prominent

Sponsor logo in event marketing materials Most prominent

Sponsor logo in e-newsletter and e-event reminders

Sponsor name and logo on registration sites & confirmation emails for networking events

Sponsor logo on projection screens or event brochure

Speaker opportunity for Sponsor at program events 5min 1min

Recognition from podium

Sponsor banner at the event Most Prominent

Recognition of Sponsor in social media posts promoting event

Recognition of Sponsor in Media Release

SPONSORSHIP LEVEL & BENEFITS

LOGO PLACEMENT

RECOGNITION

GOLD SILVER BRONZE

10

WBE Canada’s Annual Conference is the leading event for corporate & government leaders, procurement professionals and Canadian women-owned businesses in B2B space. It is the largest event of its kind for women business owners in Canada.

WBE Canada’s Annual Conference creates networking, training and promotional opportunities for Canadian women-owned businesses, buyers and leaders from large corporate and government organizations. It draws corporations from across Canada, women-owned businesses, supplier diversity professionals, supply chain professionals, procurement professionals, government and other certified diverse businesses. To learn more about WBE Canada’s Annual Conference please visit www.WBEconference.ca

“We were pleasantly surprised to see how many great women-owned businesses are in traditionally male-dominated industries. Joining WBE Canada as a Corporate Member and sponsoring the conference was the right decision.”

- WBE Canada Corporate Member

WBE CANADA’S 11th ANNUAL CONFERENCE

11

WBE Canada recognizes and rewards significant achievements in supplier diversity in Canada. Our Awards are celebrated once a year at the Annual Conference which is our largest event bringing together our community of WBEs, Corporate Members, Partners and other supporters from across Canada and the United States.

Award sponsorship is a great way to align your brand with the values being recognized within our award categories. As a sponsor you will take advantage of great visibility with exclusive remarks and presentation of the winner from the podium during the Awards ceremony. In addition, the sponsor benefits include logo placement on our event web page, marketing materials, e-newsletters and e-reminders.

During the event, Award Sponsors will be visible on signage and will be recognized from the podium. Tickets to the Conference, VIP Reception and Trade Show are also included and provide a great opportunity for sponsors to connect with event participants.

CORPORATE MEMBER AWARDS:

• Top Corporation in Supplier Diversity - Recognizes a WBE Canada Corporate Member who is making a distinct and describable difference in the advancement of Supplier Diversity in Canada

• Supplier Diversity Leader – recognizes a procurement professional within WBE Canada’s Corporate Member organizations who is a champion among peers

• Most Improved Supplier Diversity Program – recognizes a WBE Canada Corporate Member who significantly improved its supplier diversity program to support Canadian Certified WBEs

CERTIFIED WBE AWARDS:

• Top WBE Supplier – recognizes a certified women-owned business who demonstrated excellence in business, namely through growth, accomplishments, impact on the economy and dedication to community service

• WBE Stars – recognizes certified women-owned businesses who are actively engaged with our partner organizations, significantly contributing to the growth and support of other women-owned businesses in their region or industry

• WBE Rising Star – awarded to a certified WBE who, within their first 3 years of certification, has demonstrated significant achievements or progress

OTHER WBE AWARDS:

• President’s Award – recognizes an individual or organization that has significantly contributed to the awareness surrounding WBE Canada, supplier diversity, or the promotion of Canadian women in business

• WBE Canada Champion – awarded to an individual or organization who referred the most companies/businesses to WBE Canada and will be tracked through Certification and Corporate membership applications

WBE CANADA AWARDS

12

WBE Canada’s Annual Conference provides your company with sustained visibility that will help you create close connections with our influential audience of women-owned businesses as well as other corporate and government buyers. Trade Show Sponsorship (reserved for members and certified WBEs) will also put you in direct contact with our community and will provide even greater visibility.

• Gain access to 300+ Canadian women-owned businesses, buyers & decision makers from large corporations & government organizations, women organizations & media

• Take advantage of Matchmaker opportunities that connect Corporate Member buyers with vendors from our certified WBE community

• Increase your visibility and create valuable connections with Canadian women-owned businesses

• Demonstrate a shared value system for supporting women-owned businesses

Sponsorship of WBE Canada’s 11th Annual Conference & Awards

13

Sponsorship Fee - Member $15,000 $10,000 $7,500 $5,000 $2,500

Sponsorship Fee - Non-Member $18,000 $12,000 $9,000 $6,000 $3,000

Availability 2 3 10 unlimited unlimited

Available OptionsConferenceTrade Show

Breakfast, Lunch, VIP Reception

Breakout Sessions,

Conference App,Matchmaker,

Website

Awards, Breaks, Registration, Wi-Fi, Coat

Check

Complimentary VIP tickets (full event) 8 tickets 5 tickets 4 tickets 3 tickets 2 tickets

Discounted rate on additional tickets for sponsored event

Sponsor logo on event web pageMost

prominent2nd most

prominentName listing

(no logo)

Sponsor logo included in event marketing materials

Most prominent

2nd most prominent

Name listing (no logo)

Sponsor logo in e-newsletter and e-event reminders

Most prominent

2nd most prominent

Name listing (no logo)

Sponsor logo on cover of Conference brochure

Sponsor ad in Conference brochure/website

Full page Full page Half Page Quarter page

Sponsor logo in Conference brochure/appMost

prominent2nd most

prominentName listing

(no logo)

Sponsor logo on event signageMost

prominent2nd most

prominentName listing

(no logo)

Sponsor logo on projection screens (if applicable)

Dedicated slide Dedicated slideName listing

(no logo)

Recognition by master of ceremonies from podium

Exclusive opportunity to address Conference attendees in sponsored session

Exclusive opportunity to introduce sponsor organization and session speaker or award winner as applicable)

Sponsor bannerMost

prominent

Social media mentions - min.2

Recognition of Sponsor in Media Release

SPONSORSHIP LEVEL & BENEFITSLead

Sponsor

Supplier Diversity

ChampionChampion of Women

Champion of Growth Sponsor

LOGO PLACEMENT

RECOGNITION

ANNUAL CONFERENCE SPONSORSHIP OPTIONS & BENEFITS AT-A-GLANCE

14

WBE CANADA CORPORATE MEMBERSHIP

More and more private and public organizations are implementing supplier diversity programs. By doing so they decrease costs, increase innovation, and drive greater value throughout their organization and for their customers – all of which are necessary to remain competitive in today’s marketplace.

Partnering with WBE Canada tells your customers that you are serious about supplier diversity in Canada. You will also be supporting the growth and success of women-owned businesses across the country. Thanks to our partners, WBE Canada is able to provide programs and networking opportunities for Canadian WBEs, helping them to access large supply chains and foster relationships with large organizations and other WBEs.

By joining WBE Canada as a Corporate member, you will:

• Have confidence in supporting verified businesses. Gain access to WBE Canada’s online database of certified women suppliers, each of which is thoroughly vetted to be a truly diverse business with majority women ownership, management and control, with all financial information reported and current

• Build relationships with innovative Women Business Enterprises. From conferences and webinars through to matchmaking sessions there are many opportunities to engage with WBEs

• Drive value and innovation. Access a dynamic network of growth-oriented women business owners, many with products and services that fill unexploited needs in the marketplace

• Stay on the leading edge of diversity practices globally. You’ll get the tools, techniques and assistance to broaden supplier diversity in your organization as well as access to a community of supplier diversity professionals

• Improve your metrics. Track your women’s business enterprise spend and utilization rates through our system in order to accurately measure and report on diversity in your procurement practices

• Reinforce PR efforts. Receive high-profile recognition as a supporter of women-owned businesses through inclusion of your logo on the WBE Canada website, a listing in our brochure and marketing materials, and exposure in our news releases and media outreach

• Showcase corporate social responsibility. Include the WBE Canada member seal on your marketing materials and participate in WBE Canada networking, education and training events to demonstrate your commitment to supplier diversity

• Gain recognition. Each year, WBE Canada’s Awards recognize individuals and organizations within our corporate membership who are championing supplier diversity and are advancing Canadian women-owned businesses through the opportunities in their supply chain

15

Our Corporate member fees are based upon Canadian, not global, revenue provided there is a corporate entity and operations in Canada for a minimum of two years. Annual membership fees are tiered by revenue:

Membership Fee $2,500 $5,000 $7.500 $10,000

ANNUAL REVENUES IN CANADIAN OPERATION

<$10 million $10 mil. - $250 mil. $250 mil. - $500 mil. >$ 500 mil.

Number of users 1 2 5 10

ACCESS TO THE WBE CANADA DATABASE

PROFESSIONAL GROWTH & NETWORKING

Annual Conference & Gala - special ticket pricing

Trade Show & Matchmaker - complimentary tickets

Regional & Industry events - complimentary tickets (more available at Member pricing)

1 2 2 3

Staff training on supplier diversity At events 1/yr 1/yr 1/yr

Annual Membership Meeting (limit of 1 individual with voting rights per company)

Opportunity to participate in WBE Canada Committees (limit of 1 representative per committee)

COMMUNICATIONS & PROMOTION

Company logo featured at Home page

Company logo featured at Corporate Member page

Corporate webinar introducing company & its procurement policies to WBEs

1/yr 1/yr 1/yr 1/yr

Exclusive Communication & Resources

Awards Nominations - exclusive Member Only awards

Sponsorship Opportunities & Discounts

MEMBERSHIP BENEFITS AND FEES

16

ADDITIONAL SPONSORSHIP OPPORTUNITIES

AMBASSADOR PROGRAMThe Ambassador Program is designed to support and engage the WBE community directly within various regions. WBE Canada is looking to train, develop and equip Ambassadors in key areas across Canada to encourage implementation of supplier diversity among Corporation and Government organizations as well as Canadian women-owned businesses.

FRENCH TRANSLATIONTo allow accessibility for all groups of Canadian women-owned businesses WBE Canada is looking to provide information about certification and supplier diversity in both official languages. This means that our website and all materials will need to be translated into French. You can support this initiative by choosing to sponsor this project.

TOOLS FOR GROWTH MEMBER AREAWBE Canada is committed to the success of Canadian WBEs. In our efforts to build capability and capacity of our certified WBE community, we invite our Corporate Members and Partners to contribute content, training, resources and tools to help WBEs understand corporate supply chains, enhance necessary business, communication and leadership skills to support their competitiveness and other resources to help them grow their teams, effectiveness, and more. If you have a resource or idea to support us in our efforts, please let us know at concierge@wbecanada.ca

WBE CANADA E-NEWSLETTERWBE Canada’s E-Newsletter is sent out monthly and keeps members and supporters informed of WBE Canada activities. WBE Canada Corporate Members and Sponsors have the opportunity to submit content and be featured in the newsletter. WBE Canada also issues a Certified WBE newsletter which is published on a weekly basis.

WBE CANADA WEBINARSWBE Canada features its Corporate Member organizations via webinar opportunities. The goal is to inform Certified WBEs about the company’s supplier diversity program, process and requirements. This recording is added to our “Tools for Growth” Library for Certified WBEs. In 2020 WBE Canada will be launching public educational webinars to engage new audiences and raise awareness about supplier diversity.

ANNUAL REPORTWBE Canada’s Annual Report is an excellent opportunity to showcase your business or organization. This report is shared with all new WBEs and Corporate Members and, is also available on our website and sent out with our e-newsletter and shared with social media contacts.

17

Ambassador Program (per province) 5 $5,000 $7,500

French Translation 2 $5,000 $7,500

Tools for Growth Member Area 3 $5,000 $7,500

WBE CANADA PROGRAMS & PROJECTS AVAILABILITY MEMBER NON-MEMBER

Ad with link $45 $55

5 consecutive ads $175 $230

Article with 5 ads in newsletter $450 N/A

NEWSLETTER ADVERTISING

Webinars - WBEs 1 per company free $750

Webinars - public 1 per company $250 $750

WEBINARS

Full page ad $700 $1,000

Half page ad $400 $600

Quarter page ad $250 $350

Logo included N/A

ANNUAL REPORT

“WBE Canada’s events are not only educational and inspiring, but also extremely helpful as we are looking at diversifying our supply chain. It is incredible to see how capable and ready Canadian businesses are. Thank you for making our work easier!”

- WBE Canada Corporate Member

SPONSORSHIP OPTIONS

WBE CANADA401 Bay Street, Suite 1600Toronto, ON, M5H 2Y4

416-646-6233

concierge@wbecanada.ca

MEMBERSHIP & SPONSORSHIPSilvia Pencak

President, WBE Canada

416-646-6233

sponsorship@wbecanada.ca

www.wbecanada.ca

WBE Canada is a national organization. Our members include corporate and government organizations with a mandate to support women-owned businesses through supply chain opportunities.

WBE Canada is a nonpartisan, non-profit organization. It is supported through corporate funding, event sponsorships and certification fees. Please contact us regarding individual Sponsorship and Corporate Membership opportunities.