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Boost your marketing strategy by delivering your message to the right HR audience
2020 SPONSOR OPPORTUNITIES
WHY PARTNER WITH HCI?Today’s business decision makers and influencers are savvier than ever. They have the highest expectations as consumers, and they’re more likely to do extensive research before making a buying decision. As HR marketers and media planners, you must meet your potential clients where they are on their buying journeys.
Partnership with HCI allows you to integrate multiple new channels into your omnichannel marketing strategy. Whether you opt for an all-inclusive digital content program or pick and choose individual engagements, we’ll work with you to optimize your efforts in order to generate leads, grow demand, and build brand equity by demonstrating subject matter expertise through compelling and provoking content.
Audience ProfileThe HCI audience is comprised of over 175,000 active users, including both HR practitioners and business leaders. They represent over 170 countries, 52,000 mid-sized firms, 96% of the Fortune 500, all major U.S. federal agencies, and all branches of the U.S. military.
175,000+ Active learners worldwide
170 Countries
52,000+ Mid-size firms
12,500+ U.S. courses delivered
20,000+ Learners trained through our education programs
ALL MAJOR Federal agencies
ALL BRANCHES Of the military
96% Of the Fortune 500
Level
Company Size
Industry
Manager
< 5,000
Director
5,000-10,000
VP & Above
10,000-50,000
HR Professional
> 50,000
28%
37%
18%
7%
15%
16%
13%
15%
Educational Services
Health Care and Social Assistance
Professional, Scientific, and Technical Services
Construction
Business Services
Government and Public Assistance
Retail Trade
Accommodations & Food Services
Finance and Insurance
11%
16%
6%
6%
10%
6%
6%
10%
8%
© Human Capital Institute | hci.org 2
Employment Branding
Recruiting Pipeline
Assessment and Selection Tools
Candidate Experience
Strategic Workforce Planning
HR Design and Simplification
Diversity and Inclusion
People Analytics
Change Management
Onboarding
Performance Management
Leadership Potential
Learning
Coaching and Mentoring
Succession Management
Rewards and Recognition
Values and Culture
Employee Engagement and Experience
Effective Teams
Retention
3© Human Capital Institute | hci.org
AREAS OF PRACTICEHCI has identified four key areas of practice that span the talent lifecycle. All our content, conferences, and certification courses are aligned to these key areas. Within each area, we have further defined specific topics of interest to HR leaders and practitioners that reflect the latest industry trends and best practices.
REAL-TIME LEAD GENERATIONKeep track of your sponsorship programs in real time with HCI’s Underwriter Portal. Your Account Manager will conduct a thorough onboarding session with you to explain how to leverage the Portal. Then, you can log in anytime to view up-to-the-minute lead counts, download reports and media files, check in on upcoming conferences, or contact your HCI Account Team for support.
SPONSORSHIP CHANNELS
All-Inclusive Online Content Partnership program
Webcasts and Podcasts
Content Syndication
Signature Series Partnership
Custom Research Projects
Research Briefs
Five Annual Conferences
Attendee Experience Sponsorships
Content and Collateral Distribution
Digital Content Research Experiential
Digital ContentPosition your organization as a problem solver, even before the first sales interaction, by leveraging HCI’s digital content channels.
Go all in with our unique Online Content Partnership program, an all-inclusive approach that weaves together HCI’s key digital platforms to build a cohesive narrative across channels.
Or, pick and choose individual options and add-ons to boost to your marketing efforts in the areas most critical to your sales funnel.
9 in 10 business decision makers find thought leadership important, and 88% say strong thought leadership
increases respect and admiration for an organization.Edelman & LinkedIn, 2017
© Human Capital Institute | hci.org 4
Online Content Partnership HCI’s Online Content Partnership (OCP) program is the simplest way to build a comprehensive multi-channel thought leadership campaign. Align your content with the practice area of your choice, and optimize engagement by leveraging each HCI digital channel to reach learners on multiple levels.
DIGITAL CONTENT
Onboarding Q1 Review Q2 Review Q3 Review Q4 Wrap-Up
Webcast 1
Client Video
Client VideoWebcast 3Webcast 2 Talent Pulse
OCP Signature: 12-Month CommitmentThis option is only available to a select number of organizations every year, and HCI guarantees exposure to 3,000 unique contacts from our engaged audience over the course of the contract period.
Sample Production Timeline
Content Syndication (ongoing)
Watch–Live & On-Demand Webcasts
Read–Blogs, Articles & EBooks
PROPRIETARY RESEARCH FROM HCITALENT PULSEDigital Channels
Branding: Your logo will appear throughout HCI.org, including pages specific to the area of practice you’ve chosen.
Syndication: Publish up to 50 pieces of your own thought leadership content (white papers, case studies, and more) on HCI.org to increase readership and build awareness. You’ll receive the full video or audio files of any content we host to promote on your own channels.
Email Promotion: Your webcasts and blogs will be featured in our weekly bulletins to boost registrations and encourage readership.
Professional Video: Bring a valued client to one of our HCI events, and we’ll welcome you into our professional video studio and conduct up to two 30-minute case study interviews. These videos will be branded and released to you for your own marketing efforts.
Social Media Promotion: We’ll promote your content on HCI’s social media channels on your behalf. Facebook: 9,500+ followers Twitter: 29,800+ followers LinkedIn: 52,000+ group members
Additional Benefits
Bonus: Talent Pulse Research Report Access the Talent Pulse report aligned with your area of practice. This report will generate leads for you on HCI.org, and you can download a co-branded copy to distribute to your own channels.
5© Human Capital Institute | hci.org
Individual Options & Add-OnsIndividual Campaigns Not ready for a long-term engagement? Scale your partnership with HCI to meet your organization’s unique needs. HCI will work with you to determine the right mix of email outreach and content marketing initiatives to round out your organization’s overall marketing strategy.
Targeted Email CampaignsDrive leads by promoting your content to HCI’s database. Choose one or more areas of practice, and we’ll work with you to design a campaign that targets the right audience and meets your budget.
Choose from single sends or multiple email campaigns.
Leverage best practices like audience segmentation and A/B testing.
Receive additional branding with free ad placement in HCI’s weekly e-newsletters.
WebcastsFeature your SMEs on a one-hour webcast, moderated by HCI and complete with interactive polling, audience Q&A, and detailed attendee reports to facilitate follow-up and continued engagement. Webcasts are featured in HCI’s weekly Webcast Bulletin and e-newsletter emails.
Not sure who your presenter should be? HCI can work with you to source expert thought leaders and practitioners to speak for you.
Consult with HCI analysts on trending content that’s most popular among viewers.
Boost promotion with add-ons like blogs or podcasts.
Generate leads for up to 12 months after live webcast airs.
Email ResultsAverage open rate: 12%
Average click-to-open rate: 7%
DIGITAL CONTENT
© Human Capital Institute | hci.org 6
ResearchPartner with HCI to collaboratively shape, define, and lead insight on a topic that is top of mind for talent executives and critical to your organization’s vision.
Recent Publications
Talent Pulse 6.2: Beyond the Interview: Strategies and Tools for Making Better Hiring Decisions, 2019
Custom Research: Developing Sustainable Leadership Pipelines, 2019
Research Brief: Skills Gaps are Opportunities to Develop a Future-ready Workforce, 2019
76% of buyers want B2B vendors to use more data and research to support their content. 99% say they want content
with insight from industry thought leaders and analysts.DemandGen, 2017
PROPRIETARY RESEARCH FROM HCITALENT PULSE
© Human Capital Institute | hci.org 7
Research PartnershipsHCI Research Partnerships enable you to set the agenda and shape the conversation with your clients and prospects. A research report created in partnership with HCI is a powerful marketing tool that aligns your message with HCI’s trusted brand, establishes you as an originator and innovator of new ideas and next practices, and helps build the business case for launching new products and entering new markets.
Survey Panel
Functional Area
Seniority
HR and Talent Management
C-Level
Learning and Development
VP-Level
Recruiting
Director-Level
Executive Management
Manager-LevelIndividual Contributor
13%62%
4%10%
8%
23%
4%
36%25%
HCI research analysts ensure findings represent statistical validity so you can draw compelling conclusions and craft actionable recommendations.
Custom Survey Research Report Webcast Promotion
Featured Deliverables
RESEARCH
© Human Capital Institute | hci.org 8
RESEARCH
HCI Research Options Custom Research ProjectPartner with HCI to design a custom research project that meets your needs. You’ll work directly with our research team to determine the direction of the project and give your feedback during review cycles.
As part of the research process, our team of I-O psychologists, anthropologists, and industry analysts designs the survey, analyzes data, and writes the report. We’ll also conduct secondary research, including interviews with subject matter experts, where applicable. The final report will be distributed via email to your target area of practice and hosted as a lead generator on HCI.org.
Research BriefCapitalize on existing HCI Talent Pulse research with a Research Brief. We’ll create a highly visual, easy-to-digest, 5-7 page summary that emphasizes key findings and aligns the research to your organization’s vision. You’ll receive full distribution rights of the Brief, and we’ll host it for you on HCI.org as a lead generator.
Promotion Add-OnsEvent Keynote
Present research findings at an HCI event as part of a Diamond Underwriter package
Session produced by HCI analysts and/or your experts
Session recorded and professionally edited for future use
Live Webcast
Research results presented by HCI analysts and/or your experts
Promotion in weekly webcast email bulletin
Generates leads during live broadcast and via on-demand recording
Media Toolkit
Blog
Podcast
400-word press release
Executive summary of research findings
Custom images for social media and promotion
All custom research projects provide additional opportunities for customized deliverables including tools and templates, multiple infographics, regional- or industry-specific versions, translations, and more.
© Human Capital Institute | hci.org 9
ExperientialHCI Conferences cover trending and critical issues in human capital strategy while offering underwriters unprecedented access to attendees, even away from the exhibit hall.
Memorable Keynotes2019 Inclusive Diversity ConferenceDisrupting HR for Good – An Unconventional Approach with Uncommon OutcomesJoe DeLoss, Founder, Hot Chicken Takeover
2019 Employee Engagement ConferenceThe Conversation Age: Building Connection in an Age of DistractionPeter Lynch, Former Head of Global Talent Management, Great-West Financial
2019 Learning and Leadership Development ConferenceUpgrade Your Toolbox for Leading Transformational ChangeAmy Haworth, Chief of Staff, Human Resources, Citrix
74% of consumers say engaging with branded event marketing experiences makes them more
likely to buy products being promoted.Event Marketing Institute, 2016
2019 CONFERENCEInclusive Diversity
2020 CONFERENCE
EmployeeEngagement
2020 CONFERENCE
Learning & Leadership Development
© Human Capital Institute | hci.org 10
HCI ConferencesBreak out of the “trade show” mentality. HCI Conferences are hands-on learning events that attract HR decision makers and influencers looking to build skill sets and change mindsets. We want our sponsors to contribute to the conversation and get meaningful face time with attendees, so each event is designed to incorporate sponsor access and exposure throughout.
March 23-25 | MiamiStrategic alignment + workforce insights = better business results
2020 CONFERENCE
People Analytics & Workforce Planning
Creating inclusion through data, influence, and managing change
April 27-28 | San Francisco
2020 CONFERENCEInclusive Diversity
Rethink analytics, process, and tech to close talent gaps
June 22-24 | Boston
2020 CONFERENCE
Strategic TalentAcquisition
Inventive tools and key analytics to help managers drive the employee experience
July 27-29 | Chicago
2020 CONFERENCE
EmployeeEngagement
Fast tracking leadership development for agility and change management
September 21-23 | Boston
2020 CONFERENCE
Learning & Leadership Development
See conference details at hci.org/hr-conferences
2020 Conferences
Level Company SizeManager < 5,000Director 5,000-10,000VP & Above 10,000-50,000HR Professional > 50,000
25% 57%20% 7%
17% 18%21% 13%
Audience Profile
EXPERIENTIAL
© Human Capital Institute | hci.org 11
GET STARTEDContact us at 866-538-1909 or [email protected]
Conference Sponsorship Levels at a GlanceWe know that events are a significant element of a multi-channel marketing approach. That’s why your HCI Account Team will take a consultative approach to your partnership with us.
We’ll work together to help you build an integrated presence that reinforces your expertise, highlights the benefits of your organization, and maximizes interactions with your target audience before, during, and after the event.
Diamond Platinum GoldAttendee direct access (roundtable facilitation, after-hours events, co-branded or co-sponsored events, etc.)
Content and collateral (networking sponsor card, post-conference download center, social media, tote bags, seat drops, etc.)
Exhibit space Tabletop Tabletop Podium
Color ad in program guide Full Page Half Page
Provision of live and virtual attendee list
Staff conference passes 4 3 2
Client/Prospect conference passes 2 1
Virtual conference registrations 5 2 1
Branding on HCI.org
Inclusion in event app
Sponsorship opportunities vary by event, and can be customized to meet your organization’s specific needs. See individual event sponsorship brochures for details.
Premier UnderwritersInterested in a more comprehensive partnership? Speak with the HCI Sponsor Team about crafting a Premier Underwriter program for one or more events.
We’ll work closely with you to identify the branding, thought leadership, and networking opportunities that best align with your marketing goals. Premier Underwriter opportunities are limited at each event, maximizing your company’s exposure and promotion both leading up to and on-site at the event.
EXPERIENTIAL
© Human Capital Institute | hci.org 12