www.AgriMarketing.com

Courtesy of

2020 BEST OF CAMA WINNERS

What a year it’s been. For agri-marketing excellence, that is. What did you think Iwas talking about?

Thanks for sticking in there with us. Each of the five provincial chapters andNational have been rethinking, reworking, reevaluating pretty much everything as itrelates to how we all continue to provide value to you, our member. And Best of CAMAhas been a central part.

We were excited to hear back from you earlier in the year that regardless of theexcitement and fun that comes along with an in-person awards gala event, that the agri-marketing industry saw great value in moving forward with Best of CAMA thisyear as a virtual event. Celebrating the best of agri-marketing was important. Weaccepted and ran with this direction and worked towards the goal of recreating thatexcitement, just virtually. Fortunately, our sponsors, representing many of the peoplewho service our industry as well some of the best players within the industry, took agamble by supporting this new format making Best of CAMA 2020 possible.

And then you all delivered with over 300 category entries making the competition just as fierce as ever.Regardless if you were a finalist, certificate of merit, winner, or a Best of Show, you got to partake and

celebrate with your entire team, either socially distant in your office or virtually from the comfort of yourhome offices.

And finally, I want to thank everyone else who had a hand in making Best of CAMA 2020 a success.Until next year, whether that be all in-person, all virtual, or somewhere in between.

Robert Mensies

CAMA National Chairrobert@6pmarketing.com

A LETTER FROM THE CHAIRMAN

Robert Mensies

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Sponsored by

Sponsored by

Sponsored by

Sponsored by

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NAME OF ENTRY ADVERTISER/ORGANIZATION AGENCY

BEST OF SHOW — AdvertisingWCMD Campaign Dairy Farmers of Ontario No Fixed Address

BEST OF SHOW — Industry Relations#WeFeedTogether FCC and Ag More Than Ever In-house

BEST OF SHOW — DigitalIntern Olympics Farmers Edge In-house

BEST OF SHOW — PublicEating Beef Can Help Canadian Roundtable for Kahntact and

Heal The Planet Sustainable Beef AdFarm

NAME OF ENTRY ADVERTISER/ORGANIZATION AGENCY CERTIFICATE OF MERIT

Multimedia Campaigns - Total Budget of $200,000 - $650,000Eat Like a Proud Canadian FCC In-house and FMC/Kahntact

McCann Canada (Take Flight with New Command Charge Herbicide)

Multimedia Campaigns - Total Budget of More Than $650,000WCMD Campaign Dairy Farmers of Ontario No Fixed Address Federated Co-operatives Limited/Studio 10 Productions

(Made by Us)

New Product Launch/IntroductionUFO Aeration S3 Enterprises Inc. In-house FMC/KahntactProduct Launch (Introducing Intruvix)

Single Execution (Print or Digital)AirFLEX - All the Honey Bee Manufacturing LMNO Alberta Beef Producers/WSRight Curves (2020 Flavour of Alberta)

Series Execution (Print of Digital)Flavour of Alberta Alberta Beef Producers WS Corteva Agriscience/FleishmanHillard HighRoad

(Tridem Campaign)

Unique ExecutionGo way beyond glyphosate - FMC Kahntact FMC/Kahntactwith FMC! (Command 360 Herbicide)

Radio: SingleProspect Corteva Agriscience FleishmanHillard UFA/C&B Advertising

HighRoad (First Hand.)

TelevisionWCMD Dairy Farmers of Ontario No Fixed Address Corteva Agriscience/FleishmanHillard HighRoad

(Pioneer - Curling Canada’s 2019 Season ofChampions)

Direct MailToo good to be True? BrettYoung LMNO Corteva Agriscience/FleishmanHillard HighRoad

(Pioneer - Qrome Kits)

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NAME OF ENTRY ADVERTISER/ORGANIZATION AGENCY CERTIFICATE OF MERIT

E-mail MarketingFarm Forum Event 2019 Farm Forum Event Glacier FarmMedia Federated Co-operatives Limited/WSDirect E-mail Registration (In-house) (Lubricants Email Campaign)Campaign

Billboards or Other Out-Of-HomeSome Bank Accounts UFA C&B Advertising Alberta Beef Producers/WSare Steel. (2020 Flavour of Alberta)

Customer BrochuresUFO Product Brochure S3 Enterprises Inc. In-house Cargill Limited (Canada)/Marketing équestre inc.

(Dairy Enteligen)

Point-of-PurchaseAgro Advisor Publications Federated Co-operatives Limited WS Cargill Limited (Canada)/Marketing équestre inc.

(Dairy Enteligen)

ExhibitsAg in Motion Virtural Tour Nutrien Ag Solutions In-house Cargill Limited (Canada)/Marketing équestre inc.

(Dairy Enteligen)

Promotional ItemHarvest Tailgate Bags Federated Co-operatives Limited In-house Federated Co-operatives Limited/In-house

(Christmas Boxes)

Logo DesignRealAgriculture Crop School RealAgriculture In-house Alliance Seed/AdFarm

(Alliance Seed Brand ID)

Corporate IdentityADAMA - Visual Expression ADAMA Think Shift Kahntact/In-house

(Kahntact Corporate Re-Brand)

Overall Industry Relations ProgramAll for Beef Influencer Alberta Beef Producers WS G3 Canada/6P MarketingEngagement (G3 Scholarship Program)

Media RelationsClubroot Campaign Corteva Agriscience FleishmanHillard Nutrien eKonomics/AdFarm

HighRoad (Nutrien eKonomics Media Kit)

Crisis Communications, Issues Management, Government RelationsTo Leave Something Behind Canadian Cattlemen’s Storybrokers Media AgAnnex/In-house

Association House (Influential Women in Canadian Agriculture)Pass the Can FMC Kahntact

News or Feature ArticleFarmer’s Day Member Profile UFA In-house UFA/In-houseStorytelling Series (Local Stories - Agent Anniversary)

Midge Tolerant Wheat Western Grains Synthesis10th Anniversary Research Foundation

Persuasive WritingNational Post Op-Ed Corteva Agriscience FleishmanHillard The Nourish Network/Kahntact

HighRoad (2020 Nourish Trend Report)

Press Release (Industry Media)Cerefit Press Release Corteva Agriscience FleishmanHillard Nutrien Smart Nutrition/AdFarm

HighRoad (Smart Nutrition MAP+MST Launch)

www.AgriMarketing.com

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NAME OF ENTRY ADVERTISER/ORGANIZATION AGENCY CERTIFICATE OF MERIT

BlogsFCC Knowledge | How to FCC In-house FMC/Kahntactavoid common year-end tax (The Huddle)mistakes blog

Advertorials (Print or Digital)Command 360 Herbicide FMC Kahntact Corteva Agriscience/FleishmanHillard HighRoad

(Horticulture Trade Advertorials)

EventsForks up for Canadian Agriculture More Than Ever FCC Corteva Agriscience/FleishmanHillard HighRoadAgriculture (Brevant seeds - Taco Truck Tour)

MagazinesFCC AgriSuccess | FCC In-house Grain Farmers of Ontario/In-houseJanuary 2020 edition (Ontario Grain Farmer)

Specialty PublicationsHow to Eat More Meals Manitoba Canola Growers Tom Powell Design Canola Council of Canada/Tom Powell DesignTogether (Partnership With Purpose - 2019 Annual Report)

Specialty: Event, corporate, webinars, podcasts or recorded program#WeFeedTogether FCC and Ag More Than Ever In-house RealAgriculture/In-house

(RealAg LIVE!)

Product or Service VideoEat Like a Proud Canadian FCC In-house and Bayer Crop Science/McCann Canada

McCann Canada (Two Row: A Grower and Brewmaster’s Journey)

Web AdvertisingDigital Media Campaign Federated Co-operatives Limited Studio 10 Productions FCC/In-house and McCann Canada

(A&A Cashflow Campaign)

Pay-Per-Click CampaignTailgate Pick-up. UFA C&B Advertising Egg Farmers of Alberta/AdFarm

(#BreakTheRules 2020 Campaign)

Online Video Advertising#BreakTheRules Egg Farmers of Alberta AdFarm UFA/C&B Advertising

(Tailgate Pick-up and Shut in. Not Shut Down.)

WebsiteAll For The Beef Alberta Beef Producers WS Loft32 and Fresh Air Media/KahntactConsumer Site (Utensil.ca)

Real Decisive Decisive Farming In-house

Social Media ManagementIntern Olympics Farmers Edge In-house UFA/C&B Advertising

(Tailgate Pick-up and Shut in. Not Shut Down.)

Social SpecialtyForks up for Canadian Agriculture More Than Ever FCC FMC/KahntactAgriculture (Cleaver Fever)

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NAME OF ENTRY ADVERTISER/ORGANIZATION AGENCY CERTIFICATE OF MERIT

Company or Industry-Funded Advertising Campaign Directed at the General PublicEat Like a Proud Canadian FCC McCann Canada Federated Co-operatives Limited/

Studio 10 Productions (Made by Us)Great Tastes of Manitoba/Frank Digital(Great Tastes of Manitoba)

Company or Industry-Funded Advertising Tactic Directed at the General PublicLife’s Simple Ingredient: Alberta Wheat Commission AdFarm Egg Farmers of Ontario/Bell Media Televisionfold-in ad (CTV London)

(Women in Agriculture: What does a farmer look like?)

Company or Industry-Funded Public Relations Tactic Directed at the General PublicGood in Every Grain Grain Farmers of Ontario In-house Canadian Cattlemen’s Association/Trivia Game Consoles Storybrokers Media House

(Guardians of the Grasslands Documentary)

Website Directed at the General PublicEating Beef Can Help Heal Canadian Roundtable for Kahntact and AdFarm Food Day Canada/Loft32 and KahntactThe Planet Sustainable Beef (Food Day Canada)

Social Media Campaign Directed at the General PublicGreat Tastes of Manitoba Great Tastes of Manitoba Frank Digital Farm & Food Care/In-houseSeason 30 (Faces Behind Food)

Food for Thought/Farm Boy Productions(Food For Thought)

Specialty Advertising Campaign & TacticCat Healthy: Brand Campaign Cat Healthy WS AlfaTec/AdFarm

(AlfaTec Bag Re-design)

To view online winning entries, please see: https://bestofcama.awardsplatform.com/gallery/QaKzyzEI?category=zExNRgWI

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CAMA LIFETIME ACHIEVEMENT AWARDby Willie Vanderpol, Market Development - Southwestern, ON, SeCan

B renda Trask’s spirited and long-running career inCanadian agriculture began on her family’s dairyfarm in Alma, Ontario. Her rural upbringing

poised her to make her career debut in public relationsas an Ontario Dairy Princess in 1974. Shortly thereafterBrenda earned a Bachelor of Science Degree(Agricultural Economics) from the University ofGuelph and moved on towork for employersincluding Farm CreditCorporation, DairyFarmers of Ontario, andPride Seed. Along theway she founded BrendaTrask & Associates, herown communicationsconsulting company. Todate twenty plus seedbrands and industryorganizations haveentrusted her with theirevent management,advertising, public relations and fund raising.

Brenda now has two grown daughters, resides inOsgoode, Ontario, and leads agri-marketing efforts for SeCan. She still visits her family’s dairy operation in Alma whenever she can. As Manager ofCommunications at SeCan, Brenda oversees all nationaland regional SeCan brand communications, advertising,and public relations. Her work collectively supportsSeCan member seed businesses who grow, process, andsell pedigreed seed across Canada.

She advocates for members’ success and the betterment of the Canadian seed industry in support offarmers and exporters. As the seed space in Canadashifts its focus to a Variety Use Agreement system andmoves to amalgamate several groups into one nationalseed organization, Brenda has been engaged to supportSeCan members in whatever ways she can.

Continual industry changes drive her to remainfocused on shifting Canadian agriculture in a positivedirection.

During her time with SeCan, Brenda’s event management expertise has been showcased at multiplewell-run conferences. Striving to make an impressionthrough the events she plans, Brenda understands people in today’s society have limited time and attention spans. She seeks to create memorable and

unique impressions on event attendees by making themfeel special. She achieves this sentiment by selecting theright venue, entertainment, and food. Her skills andaptitudes have been instrumental in management of along list of events including the International SeedFederation World Seed Congress in 2010, 2016 and 2018joint conferences between the Canadian Workshop onFusarium Head Blight and the Canadian WheatSymposium, and the 2018 and 2020 Durum Summitevents.

Brenda juggles planning for these large events whilealso being involved in preparations for other annualoccasions such the Ontario Agricultural Hall of FameAssociation’s induction ceremony and the Best ofCAMA awards.

As her career has progressed Brenda has becomeincreasingly inclined to mentor those she works with.She especially enjoys mentoring females in agriculture,and has done so in the past five years with several marketing assistants, interns, and office administrators.

Her influence goes beyond current and formeremployees at SeCan to those she interacts with elsewhere. Her support for others in the industry,whether it be by giving a reference or connecting themwith a potential employer, has been impactful and far-reaching.

For the duration of her career Brenda has been anoutgoing member in support of many industry groupsincluding CAMA. She has been actively involved in theEastern Canadian Farm Writers’ Association, theOntario Agricultural College Alumni Foundation, 4-HOntario, 4-H Canada, and the Ontario AgriculturalHall of Fame.

And if anyone embodies what it means to be a passionate and engaged CAMA member, it is Brenda.For over 30 years she has actively participated withinher provincial chapter. She was the CAMA Ontario president in 1987-88, has given back to the organizationthrough the student chapter at the University ofGuelph, and helps to direct the annual Best of CAMAawards program.

Those who know Brenda will agree the OntarioChapter and CAMA overall remain strong and vibrantbecause of energetic, active members like her. Her longstanding commitment to public relations, marketing, and event management in Canadian agriculture makes Brenda a very deserving recipient ofthe 2020 CAMA Lifetime Achievement Award. AM

Brenda Trask

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AGRI-MARKETER OF THE YEART here's a story about Lynda Tityk that always

prompts a chuckle when shared around GlacierFarmMedia offices. It was July 2015, the

day before the very firstAg in Motion outdoorfarm show was due toopen at its site just northof Saskatoon. A sense ofpanic was descendingover the exhausted workers who had hadonly weeks to transforman empty farm field into ashow site that couldaccommodate hundredsof exhibitors and thousands of visitors.

There were manywho said it couldn't be done. Some were starting towonder whether the naysayers were right.

As if getting the basic necessities in place weren’tchallenging enough, a droughty summer meant thenewly sown grass was looking pretty patchy around thesignature plots, one of the first things people would seeas they came through the gates the next morning.

Before long, a truck loaded with sod rolled in, andLynda mobilized a squad of Glacier FarmMedia staff tospend long hours into the hot summer evening laying itin place.

The anecdote speaks to Lynda’s remarkable abilitiesas a leader.

Lynda focuses on the big picture while tending tominute details; she inspires all around her towardsachievements that were, a short time ago, mere pipedreams.

Lynda’s energetic resolve has been a driving forcethroughout a career that started in classified sales at theManitoba Co-operator in 1990. She moved through theranks of retail and national sales to become marketingmanager for that publication in 2000.

In 2002, she joined forces with five colleagues tolaunch Farmers Independent Weekly, a new publicationfor Manitoba farmers. Inception to launch took fourmonths.

Glacier Ventures purchased the publication in 2007and Lynda became Director of Advertising Sales andCirculation for the Farm Business Communicationsfamily of publications, later known as Glacier FarmMedia.

This all took place while she was raising sonsMitchell and Connor with the help of her husbandTony.

Lynda’s talent for finding creative solutions is combined with a passion for agriculture and a commitment to putting farmers at the heart of everything Glacier FarmMedia tackles. It’s not hard tosee why the company has successfully used its printfoundation to launch a host of new ways to connectfarmers with information and innovations they need forthe future.

Lynda led the creation of the highly successful Ag in Motion outdoor farm show, guiding it to becomethe most successful marketing event in the past 25 years.Ag in Motion answered a need for a venue in WesternCanada where farmers could see and touch the newestinnovations in the field through interactive exhibits andlive field demonstrations.

Lynda led the launch of Glacier FarmMediaDiscovery Farm, unveiled at Ag in Motion in 2019 as aresearch and demonstration facility for agriculturalinnovations.

The project transforms use of the Ag in Motion sitefrom a three-day event to a three-season demonstrationfarm bringing together agricultural industry partners toshowcase agricultural equipment, crop varieties, technology and practices.

This year, Lynda led the development of Ag inMotion Discovery Plus, an app-based virtual farm showplatform that was developed when it became apparentthat the in-person event would have to be cancelled dueto COVID-19. It was a rapid and complicated pivot inthe face of a crisis no one saw coming, one that created avirtual farm show in 14 short weeks.

While others are still wondering where to start, or ifit’s even possible to do, Lynda is rolling up her sleeves.

Perhaps her greatest strength lies not in her personal touch on projects, but in her ability to mobilizeher colleagues’ energy, creativity and talents towards acommon vision.

She works tirelessly towards business solutions thatcreate win-win scenarios through collaborations, partnerships and sponsorships. Recognizing the value oforganizations such as CAMA, industry groups and farmorganizations, Lynda routinely leverages Glacier’s ability to reach farm audiences to provide support.

She is continuously on alert for new ideas thatGlacier can incorporate into its business models andnew ways to empower the Glacier FarmMedia team. Butalways at her core, she is committed to keeping farmersneeds at heart.

Two things to remember if Lynda pops by with anew idea: Don’t say ‘it can't be done.’

And don’t blink. AM

Lynda Tityk

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ALBERTA CHAPTERPast President - Noel Blix, Think ShiftPresident - Carolyn Lemoine, Kenna,clemoine@kenna.ca

Executive Director - Mary Thornley, Mary ThornleyManagement

Directors:Terry Andryo, ATBBreanne Baker, Decisive FarmingChristian Baun, AdFarmKelsey Dunn, True MediaDerek Kent, AdFarmAnup Patel, WSCalissa Reid, AdFarmShane Roger, AdFarmIsabelle Thibout, Corteva Agriscience

SASKATCHEWAN CHAPTERPresident – Dean Barton, FCC, Dean.Barton@fcc-fac.caExecutive Director – Mary Thornley, Mary ThornleyManagement

Board Members:Catherine Beaudoin, Zesty KitsRyley Cozart, LMNOAlex Jewell, Winfield United Canada, a Land O’Lakescompany

Janice Thoroughgood, FCC

MANITOBA CHAPTERPresident – Robert Mensies, 6P Marketing,robert@6pmarketing.com

Vice-President – Amanda Meyer Executive Director – Mary Thornley, Mary ThornleyManagement

Directors: Jeff English, Pulse Canada Roberta Irvine, Food PropellerCamila Jerger, Protein Industries Canada Jodee Karlowsky, Alliance SeedsAlex Leslie, University of Manitoba, ABSANathan Mitchell, Glacier FarmMedia Danielle Modjeski, BrettYoungHiten Shah, Western Producer Robin Young, Food Development Centre

ONTARIO CHAPTERPast - President –Brian Klassen, Bark Communications President – Ben Lanthier, Sportswood Printingben@sportswood.on.ca

Executive Director – Mary Thornley, Mary ThornleyManagement

Directors: Carson Burtwistle, RBCRyan Hicks, Premier EquipmentKim Ratz, Grain Farmers of OntarioBrittany Salter, Canada's Outdoor Farm Show & Ag inMotion

Caleigh Van Kampen-Slits, RBC

QUEBEC CHAPTERDaniel Lamoureux, VIP Inc., PrésidentYvon Thérien, Le Bulletin des agriculteurs, Vice-Président

Luc Gagnon, CyberCreation.net, Directeur GénéralMartin Beaudin, Le Bulletin des agriculteurs, Administrateur

Étienne Dupuis, Haricot Marketing, AdministrateurClaudia Gemme, Sollio Agriculture, AdministratriceMarc Mancini, La Terre de chez nous, AdministrateurChantal Mercier, Financement agricole Canada,Administratrice

NATIONAL COMMITTEEChairperson - Robert Mensies, 6P Marketing Vice-Chairperson - Tracey Stechyshyn, FCCExecutive Director - Mary Thornley, Mary ThornleyManagement

Directors:Dean Barton, FCCNoel Blix, Think ShiftLuc Gagnon, CyberCreation.netBrian Klassen, Bark CommunicationsDaniel Lamoureux, VIP Inc.Ben Lanthier, Sportswood PrintingCarolyn Lemoine, Kenna Amanda Meyer AM

CAMA BOARD OF DIRECTORSThank you to the following CAMA members who have volunteered their time to their provincial CAMA boards.

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CAMA NATIONAL HONOUR ROLL RECIPIENTT he National CAMA Honour Roll award recognizes

the contributions and commitment of a CAMAmember towards building the Canadian

Agri-Marketing Association. The award takes the honouree’s investment and dedication to the bettermentof CAMA into account.

Those who’ve beeninvolved with CAMAAlberta for any amount oftime know Noel Blix, afixture with the AlbertaChapter since 2013. Ifanyone has workedtowards making CAMAbetter, it’s Noel.

Beginning his careerin marketing more than24 years ago, Noel hasracked up more than 20 ofthose years specializingin agriculture. His creativity, dedicationand passion for the industry and for CAMA mean thathe’s incredibly well qualified for the National CAMAHonour Roll.

Noel’s career is a storied one. If you’ve worked inCalgary agencies for any amount of time, it’s likelyyou’ve been part of a classic Noel Blix story, or heardone from a coworker. During that time, he’s workedacross traditional and digital channels, bringing brandsto life for an incredible array of clients. Since his earlydays with AdCulture, to AdFarm, McCann, and nowThinkShift, Noel brings his gifts for storytelling and asense of humour to the table for clients. And it’s list ofclients to be proud of, including Alberta Beef, BayerCropScience, Calgary Stampede, Canadian NationalMusic Centre, Cargill, Coca-Cola, General Motors,Kraft, Molson, Pork Canada, Suncor, Syngenta CropProtection, Versatile Tractors and Wyeth AnimalHealth.

With his work recognized by the Canadian Agri-Marketing Association, National Agri-MarketingAssociation, Graphis, Creative Arts, Applied Arts,Canadian Marketing Association, Strategy, GLOBE(MAAW) and the Alberta Motion Picture Industry,Noel’s creative record is one that we can all admit tobeing just a little bit jealous of.

On top of his lifetime of noteworthy clients andaward-winning work, Noel’s contributions to CAMA,both on the provincial and national levels, are whatwe’re most excited to celebrate. Since joining CAMAseven years ago, Noel successfully developed andimplemented the Cambassador Program, an initiative

that offers CAMA members professional developmentopportunities through access to passionate industryleaders and quality mentorship. More recently, he spearheaded the popular Agronomy 101 event,launched the annual Hutterite Turkey Extravaganza,and spent two years as the Alberta Chapter President.

Noel’s always looking to improve and streamlineBest of CAMA, where he worked to update the entryforms for the online judging program. He continuallyworks to ensure the Best of CAMA competition continues to be valued by everyone in the industry.

CAMA Alberta would not be where it is today without the efforts and support of Noel since joining theorganization. It is likely that many agencies and brands inthe world of agriculture could say the same. His drive andpassion for the industry continues to push his work andthe work of others to new levels. Noel, your contributionsover the years have earned you a well deserved place onThe National CAMA Honour Roll.

UPCOMING CAMA EVENTSNovember 26 – Brand Boulevard “The New Face To Face”WebinarDecember – “The Next Generation Of Ag Tradeshows”Brainstorm DiscussionJanuary – CAMA SK Marketing Minutes – EquipmentEditionApril – CAMA MB “Beyond Products in Agriculture” PD EventFor more information : info@cama.org, www.cama.org AM

Noel Blix

Noel Blix with his National CAMA Honour Roll award.