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2020 Annual Report

2020 ANNUAL REPORT final - blood center

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Page 2: 2020 ANNUAL REPORT final - blood center

Our staff, donors, volunteers, and the hospitals we serve faced a year of unprecedentedchallenge in 2020. We are amazed by all our team has accomplished in the year theCOVID-19 pandemic began. And yet, we are not surprised.

Our year began with an ambitious agenda, focused on our strategic initiatives, ofrelocating our blood testing operations, expanding reference labs in Earth City, Missouriand Madison, Wisconsin, and to lay the groundwork to change our organization’s name in2021 (more on that in the year ahead).

How our teams accomplished those major goals and provided our region’s blood supplywhile managing the impact of the COVID-19 pandemic is nothing short of astounding.

from the ceo & board chair

adapting to COVID-19 safety precautions in all operations,

developing new procedures for collection, testing, and distribution ofCOVID-19 Convalescent Plasma,

making up losses due to canceled blood drives, staffing challenges,and donor appointment cancellations, and

transitioning to work from home arrangements, where possible, tostay safe and help contain the spread of COVID-19.

We were prepared to meet those challenges because of our shared values:Character, Competency, Communication, Collaboration, and Commitment. Asever, we found that “if we can talk it out, we can work it out,” and the strengthof our corporate culture was evident throughout this year.

To our donors, staff, and volunteers: thank you for responding to theextraordinary challenges of the pandemic by performing as reliably as youalways have. We move forward into 2021 facing many of the samechallenges, but confident that our team and culture will win the day.

THE PANDEMIC HIT IN MARCH OF 2020,AND OUR TEAMS RESPONDED BY:

Mike Parejko

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WITH GREAT APPRECIATION

Chad Everitt Check out our online Annual Report and share at bit.ly/MVRBC2020AR

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Staff members who could work from home were instructed todo so, using remote technology to access documents, meetwith their peers, and share information.

All staff, donors, and volunteers were required to wear masksor face coverings inside our facilities and blood drives.

Donors were required to make appointments for donation, tobetter manage social distancing and control flow at blooddrives and Donor Centers.

We worked together with hospitals and disaster response teams throughout our service region to addressthese challenges, and more.

The Blood Center’s ability to provide our region’s blood supply became a focus of ongoing news coverage throughout the year, especially as we began collecting COVID-19 Convalescent Plasma from donors who had recovered from a COVID-19 infection.

Maintaining appropriate staffing levels became a challenge as employees were quarantined either due toillness or exposure to the COVID-19 virus.

The Blood Center’s response to the COVID-19 pandemic was the defining story of 2020. The first directimpact of the pandemic came in the form of blood drive cancellations in mid-March, as schools, churches,and businesses either closed or limited in-person contact to limit the spread of COVID-19. By year’s end, theBlood Center would have to make up for more than 40,000 donations lost in canceled blood drives.

CHANGES WERE IMPLEMENTED IN NEARLY EVERYAREA OF THE BLOOD CENTER’S OPERATIONS:

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Go to bit.ly/2020convalescentplasma to watch our "You have the power to help" video

Our Chief Medical Officer, Dr. Louis Katz, was a regular fixture in media briefings during the COVID-19pandemic due to his role as Medical Director for the Scott County (Iowa) Department of Public Health.

navigating the covid-19 pandemic

you can help. GIVE BLOOD.

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In March and April, employees developed and implemented new procedures for recruitment,collection, testing, and distribution of COVID-19 Convalescent Plasma, working at anunprecedented pace to bring a new collection procedure and product online.

collecting convalescent plasma

COVID-19 Convalescent Plasma, or CCP, contains antibodies to the COVID-19 virus, and is given bydonors who have recovered from a COVID-19 infection. By year’s end, donors had provided more than5400 units of Convalescent Plasma.

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COLLECTED MORETHAN 5400 UNITS

OF CONVALESCENTPLASMA

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43%57%

591,000+NEW USERS

499,000+PAGE VIEWS

AUDIENCE

launched the redesigned website

We completed an overhaul and relaunch of our web site, www.bloodcenter.org. This is the centerpiece of the Blood Center’s digital communications and communityoutreach, connecting with our social media accounts, donor scheduling system,position listings and online applications, news releases, and more!

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RIBBON-CUTTING in PEORIA We celebrated opening our first Donor Center in Peoria,Illinois. The facility at 1123 W. Glen Ave. collects wholeblood, platelet, and plasma donations to help supportpatient needs at OSF HealthCare Saint Francis MedicalCenter and UnityPoint Health – Peoria hospitals.

Pictured right: Sherneka Cagle, Vice President of Operations, PeoriaArea Chamber of Commerce, speaks with assembled staff andChamber members at the ribbon-cutting on Jan. 28, 2020.

ABC PUBLIC RELATIONS AWARDAmerica’s Blood Centers annual awards programrecognized “Change the World One Pint at a Time” asABC’s 2019 Public Relations Campaign of the Year. LoriArguello, Marketing and Community Relations Manager,and Stephanie Sampiller, Marketing Project and CreativeAdministrator, traveled to Washington D.C. to receive theaward with our CEO, Mike Parejko on March 10, 2020.

DERECHO AMID PANDEMICA rare, but powerful inland hurricane swept througheastern Iowa in August 2020, causing widespread poweroutages, property damage, and blood drive cancellationsacross the region. Cedar Rapids, Iowa City, and the QuadCities were especially hard hit, with power outages insome neighborhoods lasting more than a week. BloodCenter operations were impacted by loss of electricityand staffing challenges, but our teams continued to meetpatient need, in spite of the storm.

around the centers

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transitioned Donor testingMVRBC moved infectious disease and ABO bloodtesting operations from the Davenport headquartersto a new facility operated by the National BloodTesting Collaborative (NBTC) in June 2020. NBTCprovides high-quality testing services, at cost, to itsowner-members. MVRBC was one of nine U.S. BloodCenters to establish NBTC in 2019 and worked withfellow members of the co-op to design and build thenew laboratory in Atlanta, Georgia.

around the centers

GROUNDWORK FOR A BIG CHANGEOur organization will announce a new name in 2021,unifying Central Illinois Community Blood Center,Community Blood Services of Illinois, and MississippiValley Regional Blood Center under a single identity. In2020, the Blood Center’s marketing team worked withan internal project task force and external consultingfirm on market research to develop the new name andupdate our logo.

ANNUAL REPORT 2020 | 7

Collected a Record 4,480 Units (636 FirstTime Donors) at our KSHE Blood Drives

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financials

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service hospitals

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CHAIRMAN Chad EverittVICE CHAIRMAN Darrin Lindquist

PRESIDENT Mike ParejkoSECRETARY Nathan Sondgeroth

TREASURER Michelle Steining

DIRECTORSAdam Judd

David Pratt, MDEmily Blaylock

Jarrod Wall, MDJanet Jokela, MD

Sanjai Nagendra, MDTate FeatherstoneTheresa Main, RN

Tom LiceaTom Sheehan

Tracy Poelvoorde, PhD RN

Mississippi Valley Regional Blood Center 5500 Lakeview Parkway

Davenport, IA 52807

Central Illinois Community Blood Center2801 S 10th Street

Springfield, IL 62703

Community Blood Services of Illinois1408 W University Avenue

Urbana, IL 61801

(800) 747-5401 | bloodcenter.org

Hudson (front, left) was diagnosed withleukemia just before his 2nd birthday,and received three blood transfusionsand two platelet transfusions that very

first night. Since then, Hudson hasreceived over 10 blood transfusions.

“Honestly, without donors there is a

chance that Hudson wouldn’t be alivetoday because those transfusions are

what saved his life.” Jessica

Go to Go to bit.ly/HudsonHeroesbit.ly/HudsonHeroes for Hudson's story. for Hudson's story.