Lane Blood Center: Case Study #341 - · PDF fileLane Blood Center: Case Study #341 The Challenge: Lane Blood Center approached Net Visibility Group with some very specific needs and

Lane Blood Center: Case Study #341

The Challenge: Lane Blood Center approached Net Visibility Group with some very specific needs and concerns.

• Client wanted a website that they had complete control over and were not locked into any proprietary CMS system. • Employees required different levels of access to help maintain the constant updates needed for the website. • They wanted to be more active in social media without consuming a large amount of employee time. • Multiple domains needed to be consolidated without losing any authority each had already achieved in Google. • Were in serious need of additional volunteers.

The Plan:

• Develop a custom open source and portable CMS system • Design and build a website that was SEO friendly, including URL structure, meta-data, sitemaps and keyword density. • Remove and rewrite all duplicate content. • Redirect all content from across the internet to newly designed website • Intergrade internal patient management system with website. • Design system to automatically distribute daily content to major social media sites • Develop and implement an aggressive link building strategy based on keywords targeted to reach the client’s ideal

customer. • Utilize our proprietary local listing service NVG LocalList ™ to clean up their multiple incorrect directory listings. • Claim and optimize Local business listings in Google, Yahoo and Bing • Frequent and proactive optimization monitoring.

The Results:

• Employees able to easily update and make changes to website. • Social Media engagement up 400% • Achieved # 1 position in Google natural organic search results for 91 different keyword phrases • Decreased annual website expenditures to external vendors to almost nothing. • “Volunteer” related search traffic up 1600% • Organic search traffic up by over 600% • Overall Visitors to website increased from less than 500 per month to over 3000 • Average time spent on website (customer engagement) more than doubled.

“Our website turned out just how we hoped and functions great! We get lots of compliments and have seen a large boost in traffic.”




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Documents

Lane Blood Center: Case Study #341 - · PDF fileLane Blood Center: Case Study #341 The Challenge: Lane Blood Center approached Net Visibility Group with some very specific needs and