Media Kit2019

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Reach a hyper-local audience in the Philly suburbs with innovative marketing solutions.Burb is a hyper-local media company that connects people to the communities they live and work in. Our platforms reach thousands of active readers, and rival the digital audience of traditional local and regional media outlets.

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Communities We Reach

The #1 destination for news and information in and around Conshohocken, PA.

Conshohocken, PAWest Conshohocken, PAPlymouth Meeting, PALafayette Hill, PA

The #1 destination for news and information in and around Ambler, PA.

Ambler, PABlue Bell, PAMaple Glen, PASpring House, PAFort Washington, PA

Fast growing destination for news and information in and around Glenside, PA.

Glenside, PAJenkintown, PAAbington, PARoslyn, PA

Burb reaches residents and workers across a vast section of Montgomery County, PA. Our 3 Communities reach 150,000+ unique viewers each month.

VIA

VIA

VIA

150,000+

Average MonthlyReach

Reach

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How Many We ReachEach Burb Community provides the latest hyper-local news, events, guides, job listings and more on Mobile, Desktop and Tablet browsers.

Burb Community Pageviews in Millionsyear over year

Burb Community Users in Thousandsyear over year

+406% +211%

Total Monthly Reach

Total Monthly Pageviews

760,000+

150,000+

Facebook Reach

20,000+

Email Reach

20,000+

Total Monthly Sessions

290,000+

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Community: MoreThanTheCurveMoreThanTheCurve.com launched in August of 2009. Since then it has grown to become the No. 1 destination for all things in and around Conshohocken.

Avg Monthly Reach

Avg Monthly Pageviews

+211%

500,000+

85,000+

Demographics

Age

MoreThatTheCurve.com challenges the established Times Herald newspaper of Montgomery County, with far greater social media engagement and a similar social reach for our communities. It has also surpassed the TimeHerald.com in Website Pagerank.

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Mobile (64% of Users) Desktop and Tablet (36% of Users)

Community: Around AmblerAroundAmbler.com launched in 2016 and has quickly grown to a be vital source of information in the greater Ambler community.

+211%

Avg Monthly Reach

Avg Monthly Pageviews

Demographics

185,000+

43,000+

Age

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Desktop and Tablet (29% of Users)Mobile (71% of Users)

Community: Glenside LocalBurb Media's newest site, GlensideLocal.com is poised to be the leading news and information resource in the Greater Glenside Area.

+211%

Age

Avg Monthly Reach

Avg Monthly Pageviews

Demographics

70,000+

16,000+

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Desktop and Tablet (29% of Users)Mobile (71% of Users)

We partner with our customers to exceed their marketing and sales goals.Let us craft a tailor made package that connects your business with our audiences, and achieves your sales objectives.

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Get to the Right AudienceLooking to target a specific audience within our communities? No problem. Get your message across to the right people, and maximize your dollar spent.

Burb collects data through user-approved email signups and subscriptions, events, polls, surveys, contests, voting and more.

Bar Crowd Dog Owners Home Buyers

Business Owners & Leaders Fitness & Yoga Fanatics Frequent Diners/Foodies

Parents Local Shoppers Weekend Warriors

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Auto Buyers Birthdays Deal Hunters

Sponsored Content Email Campaigns

Best of Town & Contests

VideoSocial Campaigns

Deals

Display Advertising

Sponsorships

Mini-Sites & Site Takeovers

Pick the right avenues that work for your business and objectives.

Avenues to Reach Your Audience10

Display AdvertisingDisplay advertising with an effective call to action can generate leads and help build or reinforce your brand identity.

Header ( 780x250) Between Articles( 300x250)

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Mini-Sites & Site TakeoversTake your message to the next level with Site Takeovers. Display advertising with an effective call to action can generate leads and help build or reinforce your brand identity.

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Sponsored ContentThrough sponsored content, advertisers are able to speak directly to the Burb audience and present themselves as the local expert in their industry. Sponsored Content differs from a local news article as it is presented in the advertiser's voice.

13Per-Article Pricing

$250-$750

Email MarketingEach day Burb's sites send an email newsletter to over 23,000 subscribers in eastern Montgomery County. Each newsletter includes recent news articles, upcoming events, real estate listing and more.

Advertisers are able to place digital advertisements within the newsletter (sample below) or send a promotional email consisting of only their content.

Average Open Rate

Email Reach

23,000+

18%

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Reach with Social MediaLet us put your message in front of your target audience, wherever they may be. Our readers are highly engaged on our counterpart social media channels. Facebook continues to be the leading social media platform where our users share and engaged with our content.

Our influence in our coverage area is at the top. Over the seven days prior to April 2, 2019, Burb Media's three communities had a total audience engagement on Facebook of 58,900. Six other news sites publishing in Burb's communities had a combined audience engagement of 25,516.

* Data for all Burb Communities.

Facebook Followers

Instagram Followers

5,500+

20,000+

Instagram Followers

4,000+

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Sponsorships Each Burb Community produces events in its local community that offers Burb the ability to directly engage with its readers and offer business the opportunity to participate through sponsorship.

Sponsorship opportunities include:

➔ Naming rights ➔ Hospitality ➔ Signage ➔ Promotional booth➔ Vending

The Scavenger Hunt was AWESOME. We loved all the fun everyone was having. Great event. Thank you for including us. Keep Xtra in mind if you have other events coming up.

Barbara AsmanXTRA Conshy

"GMH Mortgage's presenting sponsorship of the Conshohocken Beer Festival over the past four years has allowed GMH to reach a target demographic in the neighbors surrounding our corporate headquarters that would not have been possible without our participation in the event."

Bruce PilarcykVice President of Marketing GMH Mortgage

Testimonial

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VideoVideo Works. Just browsing Facebook or Instagram will tell you users want to consume video and will give more attention to video than traditional photo or text posts. A highly effective tool in the Burb arsenal is video, with the capability of reaching thousands in our target audiences.

Let us work with you to script your message into an exciting and informative 2-3 minute video. We created ‘Burb Buzz’ to fulfill just such an objective. Each video we produce for your brand will be shared across our communities in your target market, via multiple mediums. Additionally, you are free to use the video as you see fit. There are no copyrights or restrictions.

"I just wanted to thank you again for everything you did for Tower Health Urgent Care this weekend. The video looked great and got significant organic reach!

Michele HobanMarketing CoordinatorTower Health Urgent Care

Testimonial

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All-Inclusive 2-3 Minute Video

$3,500*This price includes Production,

Videography, Editing & Distributing Fees

Deals & Town Cards18

Need to get people in the door? Use Burb to get your deals and promotions out to the customers right in your community. Members of our Town Card program receive exclusive discounts to local restaurants, shops and services. To see more about the town card programs, visit conshycard.com and amblercard.com

Additionally, partner with us to get timely deals right to our audience via our Community platforms.

"We have noticed that regularcustomers who are Conshy Cardmembers are taking advantage of thesaving by buying more."

Chris EvanglistManagerBelow Deck Bottle Shop

Testimonial

eCommerceOur Communities each have an online Shopify Store, where our audiences can get their fill of local merchandise. Let us help you fulfill your sales and marketing objectives by coming up with a winning formula that includes eCommerce.

eCommerce opportunities include:

➔ Branded Apparel➔ Branded Homeware➔ Gift Card Sales➔ Unique Cross-Brand Promotions

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Cross-Brand Example, Executed successfully in Q4 2018

Best Of20

Through its annual "Best Of" program, Burb Communities offer readers the opportunity to vote for the local businesses they feel are the best in their community. Thousands of votes are collected.

Winning business able to promote their "Best of" win through window clings, banners, on their websites, social media, etc.

"Best of" is a keep component in Burb Media's data collection as it tells us what businesses and what type of businesses our readers are interested in and supportive of.

Case StudyTemple University’s Fox School of Business

In early 2018, Temple University’s Fox School of Business was introducing a part-time online MBA program in West Conshohocken. Fox needed to build awareness for this program in the local community

and to generate attendance at open house events held at its West Conshohocken campus.

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Case Study Fox School of BusinessNeed: Introduce the local campus of Fox School of Business and generate attendance at open houses.

Tailored SolutionsVideo Production and ContentBurb Media produced a two minute. promotional video that featured former 6ABC Action News report Erin O’Hearn interviewing a representative of Temple University’s Fox School of Business and former Congressman Patrick Murphy, who represented the ownership of the campus.

Distribution of the video was through the Burb Media YouTube.com channel, MoreThanTheCurve.com, AroundAmbler.com, and GlensideLocal.com, plus each sites Facebook and Twitter accounts and email subscribers.

Event PromotionBurb Media published each of Temple’s open houses and information sessions on all three websites and each was shared via social media and through emails to the entire email subscriber base.

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Case Study Fox School of Business3

Need: Introduce the local campus of Fox School of Business and get attendees to an open house.

Temple reported that its open houses and information sessions were either sold out or well attended, meeting its expectations. It renewed for a similar marketing campaign in 2019.

Results

Sold Out

OpenHouses

"We had 15 RSVPs since Friday. Nice push with the video!!!"

Associate DirectorPart-Time MBA Enrollment Management, Fox School of Business

Testimonial

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Case StudyVictorino’s Pizza & Catering,

Conshohocken, PA

New pizza shop wants to quickly build its brand and customer base.

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Case Study Victorino’s PizzaNeed: New pizza shop wants to quickly build its brand and customer base.

To build anticipation and brand awareness, MoreThanTheCurve.com published a series of articles announcing that a new pizza shop was opening, its opening date, menu, the opportunity to receive a free slice, and coupons.

Once the pizza shop opened, through an entry form, readers were offered the opportunity to register to receive a free pizza on their birthday.

Content Generation

Tailored SolutionsEmail MarketingMessaging was reinforced through an “grand opening” email announcement, which offered downloadable coupons.

A second email promoted the opportunity to register for a free pizza on your birthday.

Social MediaWith the reach of thousands across Burb social channels, posts were crafted and published. All messaging was supported through Facebook, Twitter and Instagram.

Via MoreThanTheCurve.comVia MoreThanTheCurve Email List

Via MoreThanTheCurve Instagram

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Case Study Victorino’s PizzaNeed: New pizza shop wants to quickly build its brand and customer base.

Victorino’s Grand Opening was a huge success, exceeding the expectations of its owners.

For its grand opening it had a line out the door and gave away hundreds of free slices. In addition, the free pizza for your birthday promotion had 258 registrants.

Results

12,567

CampaignPageviews

1,482

EmailOpens

258

BirthdayRegistrants

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Creative ServicesWe understand that many of the avenues we offer require design and creative. Let our design team work with you to come up with the right message and design for your campaigns.

27 Creative Service Pricing

Per Project

Rate Card & Ad SpecsBelow are rates for services we offer. Please contact us with any questions and inquiries at partners@burbmedia.com.

VideoBurb Buzz (2 to 3 minutes)$3,500Price includes production and distribution across Burb network

Digital AdsSite Takeover $500 per day, per siteHeader (780 x 250) $10 CPMBetween Posts (300 x 250) $8 CPMRight Sidebar (300 x 250) $8 CPM

Email Newsletter All 650 x 250MoreThanTheCurve.com $150 per emailAroundAmbler.com $100 per email GlensideLocal.com $75 per email

Sponsored Email600 x 600 (or provide text and images)MoreThanTheCurve.com $250 per email AroundAmbler.com $175 per emailGlensideLocal.com $100 per email

Sponsored ContentMoreThanTheCurve.com $750 per article AroundAmbler.com $500 per articleGlensideLocal.com $250 per article

Event CalendarAll Sites $5 per dayIncludes link on Facebook and inclusion within email newsletter.

Guide SponsorshipsMoreThanTheCurve.com $200 per guideAroundAmbler.com $200 per guideGlensideLocal.com $100 per guide

Jobs BoardAll Sites $25 per job listingIncludes link on Facebook and inclusion within email newsletter.

Event SponsorshipsCost varies by event Inquire at partners@burbmedia.com

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Restaurant, Real Estate, Fitness, Retail and Funeral Home Packages

Each package offers a variety of marketing and advertising opportunities tailored for the specific industries and are billed on a monthly basis. Packages require a minimum six month commitment.

Gold Silver BronzeMoreThanTheCurve.com $250 $125 $62.50AroundAmbler.com $125 $62.50 $45.00GlensideLocal.com $125 $62.50 $42.50

Let Burb Exceed YourExpectations.

Tell us what you’d like to achieve for your business. We work diligently to make help reach your business goals and objectives.

Email us: partners@burbmedia.comCall Us: (215) 962-5372

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Media Kit2019

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