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B U F F A L O I N D I E W E D D I N G S . C O M • R O C H E S T E R I N D I E W E D D I N G S . C O M
We connect modern day couples to the most unique
creative, local wedding pros. We are not a marketing agency.
We are not a branding or communications company. We
are a collective of local wedding vendors that utilizes our
ever-growing platforms and events to match you with the
engaged couples who are seeking unique talent like yours.
Think of us as wedding matchmakers. You do what you
do (which is being a rockstar), and we’ll be your biggest
groupies to show you off and facilitate introductions via our
directory, social media feeds and events!
We’re changing the environment of the traditional bridal
shows to an exciting celebration as opposed to an awkward,
tacky trade show. We make wedding planning fun. We
encourage individuality, we fucking promote it. Our bridal
shows are personal, intimate and creative because our
modern day couples are craving that experience.
indie \ˈin-dē \:
R E D E F I N I N G W E D D I N G T R A D I T I O N S
A N D T R A N S F O R M I N G Y O U R W E D D I N G
P L A N N I N G E X P E R I E N C E .
any business or entrepreneur that is specialized, local and innovative that bridges old-fashioned traditions with forward-thinking inspiration
A small business owner that invests their time in each client
A maker who showcases their engaging and creative process as it unfolds
Someone who is a forward thinker in their field - be it handmade novelty goods or necessary wedding services.
B U F F A L O I N D I E W E D D I N G S . C O M • R O C H E S T E R I N D I E W E D D I N G S . C O M
M I S S I O N : W E R E D E F I N E W E D D I N G
T R A D I T I O N S A N D T R A N S F O R M Y O U R
W E D D I N G P L A N N I N G E X P E R I E N C E .
Are you an “indie” entrepreneur?Do you add a fresh perspective in the WNY wedding industry that changes the conversation around weddings?
Are you a small, locally owned business?
Do you offer specialized unique services or specialty products?
Do you provide your clients with a one-of-a-kind experience?
Do you offer a higher standard for style, taste and quality?
Are you contemporary and LGBTQ-friendly?
Are your target clients the coolest couples in WNY?
Does that sound like you? Then you’re in the right place!
Fill out this application and get the ball rolling!
B U F F A L O I N D I E W E D D I N G S . C O M • R O C H E S T E R I N D I E W E D D I N G S . C O M
B U F F A L O - N I A G A R A F A L L S
( M E T R O P O L I T A N A R E A )
80% of Wedding planning
is done online.2
2 in 3 millennials will have taken some
wedding planning action prior to being
engaged.2
1 https://www.theweddingreport.com 2 https://go.weddingwire.com/newlywed-report
On Google, in the last year alone, dress-
related searches that include the term “near
me” on mobile has increased by 600%.
64% share their engagement
on social media within a few
hours.2
R O C H E S T E R , N Y
( M E T R O P O L I T A N A R E A )
7,230
6,518
$29,001
$30,820
weddings took place in 20181
weddings took place in 20181
was the average wedding cost1
was the average wedding cost1
Wedding Dress Near Me
Our success as an organization is due in part to our constant online engagement
on our social platforms. We understand how connected everyone is now and how
to maneuver the mechanics behind digital media marketing.
B U F F A L O I N D I E W E D D I N G S . C O M • R O C H E S T E R I N D I E W E D D I N G S . C O M
Is your business missing out on more business?!That’s our specialty! We know the techniques and
strategies to leverage your business and increase
your profits.
B U F F A L O I N D I E W E D D I N G S . C O M • R O C H E S T E R I N D I E W E D D I N G S . C O M
Our followers are always seeking the most
exciting, fun & fresh wedding trends, and so
are we! We stay on the pulse of what modern
couples want, and love to present new ideas at
each of our shows, on our blog, and across our
social media platforms. Instead of a traditional
approach with huge conventions and broad
advertising tactics, our proven strategy is to
focus on a specific audience of sophisticated
brides and grooms, and connect them directly
to our talented members. Here at Buffalo &
Rochester Indie Weddings, we are dedicated
to quality over quantity, and we love to show
you off!
O U R B R A N D I N G + O U R S E R V I C E S
= C L I E N T S W H O C A R E A B O U T T H E
H I G H E S T Q U A L I T Y, L O C A L V E N D O R S
O V E R D I S C O U N T S A N D D E A L S
10,000 + followers on social media
8,500 + hits to the website and blog each month
85% of our followers are female
25-34 age range of our followers
86% of our followers prefer Instagram
75% of our followers use our social feeds to find general
inspiration and vendor info
Over 80% of our show attendees claim to have met their
vendor soul-mates at our bridal shows!
86% of our followers ranked Indie Weddings at the top of
our local industry for quality and uniqueness of vendor
representation, creativity and inspiration and overall
positive experience at our bridal events!
88% of our followers would, or have already recommended
Indie Weddings to their friends and families!
84% member retention and satisfaction rate, with over
50% of our members going on 3+ years in the group!
B U F F A L O I N D I E W E D D I N G S . C O M • R O C H E S T E R I N D I E W E D D I N G S . C O M
How Our Members Rank Their Benefits with BIW/RIW
Community
Referrals
Bookings
ProfessionalGrowth
B U F F A L O I N D I E W E D D I N G S . C O M • R O C H E S T E R I N D I E W E D D I N G S . C O M
Join the Party!
The Starter Membership
The Core Membership
The Master Membership
As a member of BIW/RIW, you will be supported and
encouraged to raise your own bar. You are already hard
at work at your marketing strategies for this year, so let
us boost those efforts by highlighting all that makes you
special to our engaged couples! This way, they can trust
in their booking decisions.
We are committed to your success and are assertive
in our efforts to create opportunities for you to shine.
Our focus is putting your business in the forefront
of our creative community, building a powerhouse of
professionals through networking and collaborating, and
making your business more money! We’ve designed the
Core Membership to maximize your potential over the
course of the year, but we also offer two other tiers to
cater to your individual business needs and growth. We
know there are highs and lows in any business, and we
want to stick with you through them all.
Perfect for a new business, 1 year old or less that may be hustling on the side!
You know this is your passion, but can’t commit to the Core Membership just yet - so start here for your first year and grow into our community!
We understand the solopreneur struggle is real, but we see your potential and want to support you through your journey. We’ve got you!
This is our most popular level!
This level is open to any businesses who are looking for ways to amplify their current marketing efforts.
We stay committed to your goals and outcomes year after year, and watch while you continue to reap the benefits you sow!
You can skip over the Starter level and join right in as a Core member to take advantage of the added benefits listed below.
This is for those businesses who are ready to take the first step into taking their business to the next level.
Designed with local business mentors, we’ve come up with incredible introductory offerings that will get your creative juices flowing like never before!
You’ll also enjoy a few more added benefits like advertising space on our website, as well as year round committed guidance from our Mastermind group!
B U F F A L O I N D I E W E D D I N G S . C O M • R O C H E S T E R I N D I E W E D D I N G S . C O M
As a member of BIW/RIW, here is what you get:
Year-round representation to our creative couples with the ability to reach
your target clients across multiple markets which will help to ensure maximum
exposure for your business.
In our constant efforts to define BIW/RIW as the destination for unique,
personalized and intimate connections in the wedding world, we have
established a reputable and trustworthy brand. Those efforts include our web
directory, social media feeds, blog, video and events.
Our branding + our services = clients who care about the highest quality, local
vendors over discounts and deals.
A customized listing in our highly curated online directory highlights is what
sets you apart in our industry. When your unique brand story and vision for
your crafts and services are highlighted, you stand out amongst the rest for all
of the right reasons - making it easier for those couples who resonate with your
story to find you.
It’s a big parade all for you! We roll out the red carpet and invite all to engage
in greeting you! Your brand is featured in a welcome blog post and social
media story that directs our followers to follow you!
Representation to Our Creative Couples
Customized Listing in Our Directory
B U F F A L O I N D I E W E D D I N G S . C O M • R O C H E S T E R I N D I E W E D D I N G S . C O M
You’ll be showcased in our monthly social media highlight
reel through posts and stories across multiple cities.
Continuous coverage in the growth and celebrations of
your business invites engagement from our indie couples
in Buffalo, Rochester, and all of the surrounding areas!
You’ll have the exclusive ability to contribute to our blog
with real weddings, advice columns, or story-telling blog
posts.
Soak up even more attention when you invest the time to
speak directly to our audience! Each blog post is announced
on social media directing guests right to the blog… where
they will see YOU!
Relish in opportunities to connect with other esteemed
wedding pros at networking events, workshops and through
collaborations.
We at BIW/RIW believe that one can never truly be
finished learning. We do our best when we’re surrounded
by other inspiring business owners, hearing their stories
and combining efforts to create magical collaborations.
The main events! The deal sealer! The physical manifestation
of all that online buzz where your target couples meet you
in real time! There is no better way to strut your stuff and
truly connect with those couples who have been noticing
your posts online than at our exciting, fun-filled and laid
back bridal events.
Social Media Showcase Contribute to Our Blog
Exclusive Networking Opportunities Access to Our Bridal Events
“I’m most excited about the connections I will make with other local vendors as well as those couples who are looking for a more personal connection with their vendors.”
B U F F A L O I N D I E W E D D I N G S . C O M • R O C H E S T E R I N D I E W E D D I N G S . C O M
Starter Membership Includes:* Valid for First Year Only
$275
$450Core Membership Includes:
All of the membership benefits listed above
4 Specialized social media posts across our
platforms to multiple cities
All of the membership benefits listed above
12 Specialized social media posts across our
platforms to multiple cities
“Love the local boutiques! It’s amazing how much talent we have that will help people make their weddings unique”
B U F F A L O I N D I E W E D D I N G S . C O M • R O C H E S T E R I N D I E W E D D I N G S . C O M
Master Membership Includes
$900*All of the membership benefits listed above
12 Specialized social media posts across our platforms to
multiple cities
1 month of advertising space on the website
Access and engagement in our Mastermind Community
Access to our preferred business mentors who will design
a path to success specialized to you! Options include, but
are not limited to:
Business Coaching: Complimentary consultation and
Individual 90 Minute Session with 30-Day Action Plan
($575 value)
Pick 1 from a list of 3-5 items: Pricing, consultation
conversation mapping, email templates, team
building.
Branding photography session, that includes
consultation, planning session, 90 minute shoot
resulting in photos for website and social media.
($575 value)
90 Minute Social Media briefing and overview, with
personalized strategies to implement ($575 value)
Full mentorship package with multiple sessions,
workbook/action plan, branding session and follow
up ($ priced per request)
Ready to master your craft? You can start today by filling
out this questionnaire!
*$900 rate valid through 8/1/19.
Enhance your membership with these additional opportunities as you need them!
Referral program: For every
member you refer, you’ll get
a $25 credit to use for your
membership or event fee!
Collaboration Credits: Get
to work together and we’ll
reward you! Plan a member-
focused styled shoot, interview
another member for our blog,
collaborate on a DIY blog post,
or come up with another idea
to work with other members
and we’ll give you a free month
of advertising on the website!
Membership Credits
B U F F A L O I N D I E W E D D I N G S . C O M • R O C H E S T E R I N D I E W E D D I N G S . C O M
“It was much more modern than the other shows and not as stuffy. I could feel the personality of the event.”
B U F F A L O I N D I E W E D D I N G S . C O M • R O C H E S T E R I N D I E W E D D I N G S . C O M
Get double the exposure
by adding your secondary
business! Perfect for venues
with multiple locations, photo/
video pros, or photographers
who offer boudoir!
We can help you sort through
the minutiae of modern digital
media marketing and set you
up with an action plan to keep
you on track and focused!
Lower footer images $75 per
month
Masthead slider $175 per month
Every month we will host
a gathering to expand
your network, encourage
collaborations and leave you
with some food for thought
on increasing your value as
a business. Want to get in
on hosting one…?! Let’s chat!
Check out our most up to date
schedule and RSVP here!
Video is where it’s at! Let us
come over and tour your space,
or film an interview of you in
action so our followers can
really get to know you! Each
5-7 minute IGTV/Facebook
video comes with an Instagram
Story and is then embedded in
a blog post. Check out some
examples of our previous
videos here!
In a recent survey, over half
of our members requested
business webinars as a way
to increase the value of our
membership - and we agree!
We’ll be starting off this year
with our monthly networking
events, while we build up our
arsenal of webinars to offer
starting in 2020!
Dual Directory Listing
Social MediaVideo Campaign
Website Ads
#SocialLabs
OR DISCOUNTED SOON
Social Media Crash Course
Webinars
$175
$275
$175$75
FREE COMING
B U F F A L O I N D I E W E D D I N G S . C O M • R O C H E S T E R I N D I E W E D D I N G S . C O MB U F F A L O I N D I E W E D D I N G S . C O M • R O C H E S T E R I N D I E W E D D I N G S . C O M
Bridal EventsOur bridal shows are the best in the area. No where else
are you greeted by fashion’s hottest gowns, creative
cocktails, hands on activities and interactive fashion
shows, and of course… YOU! You are the best of the best
our local industry, and our creative couples can’t wait to
connect with you. We create the vibey atmosphere and
set the tone, allowing you to seal the deal. Cue the lights
and music!
We offer a variety of events to cater to the range of
businesses we serve. All of our events have the same
core values: connect and inspire. We insist upon the most
creative displays with some interactive elements and jaw-
dropping, current trends at the forefront. Nominal prizes
and giveaways are expected, but that which is catered
to your business. We understand that our couples want
a pressure-free but awe-inspiring experience, so that’s
what we provide!
Average Guest Count: BIW 400 | RIW 120
Average Vendor Count: BIW 35 | RIW 18
93% of our brides said
they LOVED our events!
86% of our followers ranked
Indie Weddings at the top of
our local industry for quality
and uniqueness of vendor
representation, creativity and
inspiration and overall positive
experience at our bridal events!
80% of our show attendees
claim to have met their
vendor soul-mates at our
bridal shows!
Read on for more testimonials!
B U F F A L O I N D I E W E D D I N G S . C O M • R O C H E S T E R I N D I E W E D D I N G S . C O M
Upcoming Events
07.24.29 Summer Engagement Party @ Wurtlizer Events
(6-8 PM)
10.27.19 Fall Main Event @ 500 Pearl (12-3 PM)
01.08.20 Winter Engagement Party @ The Botanical Gardens
(6-8 PM)
03.22.20 Spring Main Event @ Timberlodge/Sterling
(12-3 PM)
07.22.19 @ Natalie Sinisgalli Photography Studio (4-7 PM)
08.19.19 @ Lovely Bride Rochester (4-7 PM)
09.30.19 @ Gallery Salon (4-7 PM)
11.18.19 @ McCarthy Tents and Events (4-7 PM)
01.13.20 @ Stacy K Floral (4-7 PM)
Monthly #MondayMixers Interactive Happy Hours:
Buffalo:
Rochester:
Member Pricing Structure
Main Events (Held in Spring & Fall Annually):
Engagement Parties & More:
Members receive first choice at booth locations
Early registration
Handmade Vendor Fee: $350 6’ Table 10x10’ space
Service Provider Fee: $550 6’ Table 10x10’ space
Swag Bag Promos: $50
Double Booth Space: +$400 6’ Table 20x10’ space
Cocktail Table 5x5’ space $275
Tables are reserved on a first come, first served basis
when payments and contracts are in hand. We limit the
number of vendors in each category to maintain a well-
balanced assortment at each event. We allow for vendor
requests in regards to their table placement, needs for
electricity and linens. Our events are open to members
*only.*
B U F F A L O I N D I E W E D D I N G S . C O M • R O C H E S T E R I N D I E W E D D I N G S . C O M
I just wanted to send you a million thank you’s for all
you do for Buffalo Indie Weddings. So many of our
vendors have come from that directory and it has
made wedding planning so incredibly easy! Everyone
has been nothing short of wonderful and I’m so
incredibly grateful.
BIW/RIW is a community that allows its members
to grow, experiment and collaborate with incredible
talent while meeting the right clientele that offer the
opportunity to constantly take your business to the
next level.
I loved that you showcased strictly local vendors. Planning a wedding can be very overwhelming at times and it’s easy to go with the big
names that you hear all of the time. As someone born and raised in Buffalo, I love the idea of involving Buffalonians in my special day and
you provided the resources for me to be able to do that.
Everything, the people, the
vendors, the atmosphere, it
was the BEST bridal show I’ve
ever been to!
I meet some of the greatest
brides, grooms and human
beings on the planet through
this community, so keep doing
what you do best because you
rock!
I love everyone I know
through BIW/RIW not just as
professional relationships, but
as friends, too!
A fun, relaxing atmosphere. So
different from the other bridal
shows.
Hi, I’m Ali!I’m Ali, lady-in-charge at Buffalo & Rochester Indie
Weddings! Being a local wedding professional of a
unique business (Made by Anatomy) helps keep me in
touch with exactly what modern, engaged couples are
looking for. We strive to showcase the most creative
businesses in the WNY area, focusing on members
that are 100% local, LGBT-friendly, offering unique
products and services. Indie Weddings provides an
intimate setting at our shows for couples to connect.
Buffalo + Rochester Indie Weddings began in 2012
under the name Boutique Bridal Party. I was inspired to
bring together this community to create a better way
to connect the creative vendors that I knew with the
modern couples who were seeking us, but there was a
clear problem…they couldn’t find us! So we decided to
throw a huge party to remedy that, inviting all of the
indie, small businesses that we knew and worked with -
our first annual cocktail party was a total smash. We’ve
been partying hard ever since!
B U F F A L O I N D I E W E D D I N G S . C O M • R O C H E S T E R I N D I E W E D D I N G S . C O M
What Are You Waiting For?Reach Out Today and Join the Most
Innovative Wedding Community in the Buffalo/Rochester Area
@buffaloindieweddings @buffaloindieweddings
@rochesterindieweddings @rochesterindieweddings
@partyonbrides
