2018 PIA of Kentucky Annual Meeting2018 PIA of Kentucky Annual Meeting

March 20March 20mdashmdash21 201821 2018

Lexington KYLexington KY

Tuesday March 20 2018

Time Event

345 PM Coach Transportation Departs The Campbell House

430 PMmdash900 PM Networking amp Bourbon Tasting at Buffalo Trace Distillery

2018 PIA of Kentucky Annual Meeting2018 PIA of Kentucky Annual Meeting

Networking amp Bourbon Tasting 345 PMmdash900 PM

113 Great Buffalo Trace Frankfort KY 40601

Our Annual Meeting kicks off in Kentucky style with the opportunity to network with fellow agents company representatives and vendors and to enjoy one of our best-known local products during this special event

For over 200 years Buffalo Trace Distillery has been defined by a dedication to one craft making fine bourbon whiskey By honoring tradition and embracing change Buffalo Trace Distillery has earned its place of leadership among the legendary spirits makers of the world Wersquoll experience their craft first-hand during our private tour and tastings

A cocktail party including heavy hors drsquooeuvres will provide the idea opportunity to relax and enjoy time with your colleagues

Wednesday March 21 2018

Time Event Speaker

800 AM RegistrationBreakfast

830 AMmdash1130 AM Branding Budgeting and Marketing - Social Media How Torsquos Chris Paradiso

1130 AMmdash1200 PM National Industry Update Mike Becker EVP National Association of Professional Insurance Agents

1200 PM Lunch

1245 PMmdash100 PM Annual MeetingElections

100 PMmdash500 PM Tools to Accomplish Your Social Media Goals Chris Paradiso

2018 PIA of Kentucky Annual Meeting2018 PIA of Kentucky Annual Meeting

The Campbell House Curio Collection by Hilton Call 859-255-4281 for reservations (Be sure to tell them you are with the Professional Insurance Agents of KY for discounted rates)

1375 South Broadway Road Lexington KY 40504

Our venue is nestled in the heart of horse country The Campbell House Lexington Curio Collection by Hilton combines exceptional service modern amenities and rich history with a classic elegance The hotel was built in 1951 but has recently undergone a multi-million dollar renovation creating an updated property with plenty of new features Touted as one of the finest hotels in Kentucky The Campbell House offers award-winning dining an indoor heated pool and impeccable southern charm

Networking attendees will enjoy equestrian themed deacutecor throughout the hotel mixed with antebellum southern elegance and charm Relax by the indoor heated pool or try a new look at the hotelrsquos Salon 828 Perfect your golf swing at the adjacent Gay Brewer Jr Course at Picadome

2018 PIA of Kentucky Annual Meeting2018 PIA of Kentucky Annual Meeting

Chris Paradiso is owner of Paradiso Financial amp Insurance Services LLC marketer and speaker

ldquoAs my social media journey took off I became passionate about shar-ing my newfound secret with other agents I believe the more agents that embrace social media the more our industry will flourish As agents and brands we need to embrace change and newer ways of do-ing business or our options will diminish quickly

Since I am an agency owner I speak directly to the challenges and suc-cesses our agency has undergone The road to social media success is about understanding your brand and telling the world why someone should purchase insurance from you Social media channels are the place to connect and communicate with customers and prospects in a way that never previously existed

I want to show your agency how to make these channels work for yourdquo

830 AM ndash 1130 AM

Chris Paradiso

Jump start your daymdashand your agencyrsquos marketing planmdashwith practical usable and actionable strategies Chris Paradiso is a successful independent insurance agency owner so everything you learn is directly relevant to your business Our morning session will deal with the ldquohow-torsquosrdquo of creating your agency brand using social media and determining the appropriate budget levels to reach your goals

Topics will include

Developing your agency brand ndash how to create it and 30 questions to help develop the brand

A personal brand versus an agency brand (social individual agent branding strategy)

Creating a marketing budget for new business and for renewals (renewal questioners to protect your agency and give a great customer experience)

How to create and use marketing personas to direct your content to your target audience

ldquoBranding Budgeting and Marketing - Social Media How Torsquosrdquo

ldquoBranding Budgeting and Marketing - Social Media How Torsquosrdquo

2018 PIA of Kentucky Annual Meeting2018 PIA of Kentucky Annual Meeting

Mike Becker is Executive Vice President and CEO of National Professional Insurance Agents

ldquoThe customer is always right This is such a simple concept but it often gets lost Only by listening to your customers can you find out what they want If we listen and then deliver accordingly we will thrive Our customers win too ndash and so do our carriersrdquo

1130 AMmdash1200

Mike Becker EVP National Association of Professional Insurance Agents

PIA advocates for the interests of the independent agent on an on-going basis and Mike Becker heads day-to day lobbying efforts on our behalf He will give us a first-hand update on current issues that are of major impact to our industry and what PIA is doing to address them

National Industry Update

LunchAnnual Meeting

1200mdash100 PM

Enjoy a delicious break and a chance to connect with your colleagues Professional Insur-ance Agents of Kentucky will hold their Annual Meeting and elections from 1245 PMmdash100 PM Your voice is important in our direction moving forward

Jared Morgan is President of President of Professional Insurance Agents of Kentucky

ldquoPIA of Kentucky has so much to offer all independent agents from just starting out to extremely experienced We continue to innovate to meet the challenges of our

evolving industryrdquo

2018 PIA of Kentucky Annual Meeting2018 PIA of Kentucky Annual Meeting

100 PMmdash500 PM

Chris Paradiso

During our afternoon session yoursquoll learn more about individual social media outlets best suited to promoting independent insurance agencies and tools to help attract your best potential cus-tomers Yoursquoll leave ready to implement winning marketing strategies for your agency

Topics will include

How to craft agency visuals and what tools to use (with hands-on training on how your agency can create your own vis-uals with logos etc)

Facebook overview and how to set up paid advertising to targeted audiences (boosting) educating the public and renewals

Your social strategy with your staff ndash the power of checking in on Facebook and how your staff speaks to your agency brand

Instagram set up and uses along with individual accounts for a agentbroker or agency (including the ldquoinrsquos and outrsquosrdquo of the Instagram app and how to re-market visuals properly to Instagram)

Twitter ndash how to setup your account and how to use Twitter to find prospects or attract leads

Creating your first video with hands-on helpguidance

YouTube ndash how to set up an agency page and maintain your channel and to cre-ate insurance educational videos for the public and existing clients

Pinterest ndash how to set up an agency page what to post and how to properly hashtag and get visibility in the Pinterest world

Blogging ndash why every agency needs a blog and how to SEO your posts to help your agency websitersquos traction and spread blogs to social media and how to write one

Agency website design ndash how to have a profitable website how to see whorsquos visit-ing your agency website call to actions review of ResponseiQ

Email marketing the power of hashtags google analytics and more

ldquoTools to Accomplish Your Social Media Goalsrdquo

ldquoTools to Accomplish Your Social Media Goalsrdquo

2018 PIA of Kentucky Annual Meeting2018 PIA of Kentucky Annual Meeting

Explore Lexington Welcome to the Horse Capital of the World We hope you can spend some time exploring all that Lexington has to offer

As locals know Lexington is a vibrant city nes-tled in the heart of Kentuckys famed scenic Bluegrass Region Just minutes from the center of town are acres and acres of manicured pas-tureland miles of white fences magnificent barns dozens of ways to see horses the 1200 acre Kentucky Horse Park the Thoroughbred Training Center Keeneland Race Course and more

NEARBY ATTRACTIONS

Commonwealth Stadium Keeneland Race Track Kentucky Basketball Academy Red Mile Harness Race Track Sullivan University Lexington The Arboretum University of Kentucky Kentucky Bourbon Trainl

Kentucky Horse Park When yoursquore in the Horse Capital it only makes sense to visit the Kentucky Horse Park Tickets include admission to the world-renowned International Museum of the Horse an affiliate of the Smithsonian Institution the American Saddlebred Museum - the Showplace for Saddlebreds and our beautiful grounds year-round During the summer and shoulder seasons guests will also enjoy our Horse-Drawn Tour and equine presentations throughout the day

Brewgrass Trail True we are known as the birthplace of bourbon But we are home to master brewers as well as master distillers Craft breweries are now scattered across Kentucky and more and more thirsty travel-ers are seeking out small craft brewers and locally-made beers in addition to sampling our classic bourbons The Brewgrass Trail is dedicated to showcasing the craft breweries in our area You will find a great selection of local brews and an energetic and friendly atmosphere at each stop

Download the Kentucky Visitorrsquos Guide for more

Tuesday March 20 2018

Time Event

345 PM Coach Transportation Departs The Campbell House

430 PMmdash900 PM Networking amp Bourbon Tasting at Buffalo Trace Distillery

2018 PIA of Kentucky Annual Meeting2018 PIA of Kentucky Annual Meeting

Networking amp Bourbon Tasting 345 PMmdash900 PM

113 Great Buffalo Trace Frankfort KY 40601

Our Annual Meeting kicks off in Kentucky style with the opportunity to network with fellow agents company representatives and vendors and to enjoy one of our best-known local products during this special event

For over 200 years Buffalo Trace Distillery has been defined by a dedication to one craft making fine bourbon whiskey By honoring tradition and embracing change Buffalo Trace Distillery has earned its place of leadership among the legendary spirits makers of the world Wersquoll experience their craft first-hand during our private tour and tastings

A cocktail party including heavy hors drsquooeuvres will provide the idea opportunity to relax and enjoy time with your colleagues

Wednesday March 21 2018

Time Event Speaker

800 AM RegistrationBreakfast

830 AMmdash1130 AM Branding Budgeting and Marketing - Social Media How Torsquos Chris Paradiso

1130 AMmdash1200 PM National Industry Update Mike Becker EVP National Association of Professional Insurance Agents

1200 PM Lunch

1245 PMmdash100 PM Annual MeetingElections

100 PMmdash500 PM Tools to Accomplish Your Social Media Goals Chris Paradiso

2018 PIA of Kentucky Annual Meeting2018 PIA of Kentucky Annual Meeting

The Campbell House Curio Collection by Hilton Call 859-255-4281 for reservations (Be sure to tell them you are with the Professional Insurance Agents of KY for discounted rates)

1375 South Broadway Road Lexington KY 40504

Our venue is nestled in the heart of horse country The Campbell House Lexington Curio Collection by Hilton combines exceptional service modern amenities and rich history with a classic elegance The hotel was built in 1951 but has recently undergone a multi-million dollar renovation creating an updated property with plenty of new features Touted as one of the finest hotels in Kentucky The Campbell House offers award-winning dining an indoor heated pool and impeccable southern charm

Networking attendees will enjoy equestrian themed deacutecor throughout the hotel mixed with antebellum southern elegance and charm Relax by the indoor heated pool or try a new look at the hotelrsquos Salon 828 Perfect your golf swing at the adjacent Gay Brewer Jr Course at Picadome

2018 PIA of Kentucky Annual Meeting2018 PIA of Kentucky Annual Meeting

Chris Paradiso is owner of Paradiso Financial amp Insurance Services LLC marketer and speaker

ldquoAs my social media journey took off I became passionate about shar-ing my newfound secret with other agents I believe the more agents that embrace social media the more our industry will flourish As agents and brands we need to embrace change and newer ways of do-ing business or our options will diminish quickly

Since I am an agency owner I speak directly to the challenges and suc-cesses our agency has undergone The road to social media success is about understanding your brand and telling the world why someone should purchase insurance from you Social media channels are the place to connect and communicate with customers and prospects in a way that never previously existed

I want to show your agency how to make these channels work for yourdquo

830 AM ndash 1130 AM

Chris Paradiso

Jump start your daymdashand your agencyrsquos marketing planmdashwith practical usable and actionable strategies Chris Paradiso is a successful independent insurance agency owner so everything you learn is directly relevant to your business Our morning session will deal with the ldquohow-torsquosrdquo of creating your agency brand using social media and determining the appropriate budget levels to reach your goals

Topics will include

Developing your agency brand ndash how to create it and 30 questions to help develop the brand

A personal brand versus an agency brand (social individual agent branding strategy)

Creating a marketing budget for new business and for renewals (renewal questioners to protect your agency and give a great customer experience)

How to create and use marketing personas to direct your content to your target audience

ldquoBranding Budgeting and Marketing - Social Media How Torsquosrdquo

ldquoBranding Budgeting and Marketing - Social Media How Torsquosrdquo

2018 PIA of Kentucky Annual Meeting2018 PIA of Kentucky Annual Meeting

Mike Becker is Executive Vice President and CEO of National Professional Insurance Agents

ldquoThe customer is always right This is such a simple concept but it often gets lost Only by listening to your customers can you find out what they want If we listen and then deliver accordingly we will thrive Our customers win too ndash and so do our carriersrdquo

1130 AMmdash1200

Mike Becker EVP National Association of Professional Insurance Agents

PIA advocates for the interests of the independent agent on an on-going basis and Mike Becker heads day-to day lobbying efforts on our behalf He will give us a first-hand update on current issues that are of major impact to our industry and what PIA is doing to address them

National Industry Update

LunchAnnual Meeting

1200mdash100 PM

Enjoy a delicious break and a chance to connect with your colleagues Professional Insur-ance Agents of Kentucky will hold their Annual Meeting and elections from 1245 PMmdash100 PM Your voice is important in our direction moving forward

Jared Morgan is President of President of Professional Insurance Agents of Kentucky

ldquoPIA of Kentucky has so much to offer all independent agents from just starting out to extremely experienced We continue to innovate to meet the challenges of our

evolving industryrdquo

2018 PIA of Kentucky Annual Meeting2018 PIA of Kentucky Annual Meeting

100 PMmdash500 PM

Chris Paradiso

During our afternoon session yoursquoll learn more about individual social media outlets best suited to promoting independent insurance agencies and tools to help attract your best potential cus-tomers Yoursquoll leave ready to implement winning marketing strategies for your agency

Topics will include

How to craft agency visuals and what tools to use (with hands-on training on how your agency can create your own vis-uals with logos etc)

Facebook overview and how to set up paid advertising to targeted audiences (boosting) educating the public and renewals

Your social strategy with your staff ndash the power of checking in on Facebook and how your staff speaks to your agency brand

Instagram set up and uses along with individual accounts for a agentbroker or agency (including the ldquoinrsquos and outrsquosrdquo of the Instagram app and how to re-market visuals properly to Instagram)

Twitter ndash how to setup your account and how to use Twitter to find prospects or attract leads

Creating your first video with hands-on helpguidance

YouTube ndash how to set up an agency page and maintain your channel and to cre-ate insurance educational videos for the public and existing clients

Pinterest ndash how to set up an agency page what to post and how to properly hashtag and get visibility in the Pinterest world

Blogging ndash why every agency needs a blog and how to SEO your posts to help your agency websitersquos traction and spread blogs to social media and how to write one

Agency website design ndash how to have a profitable website how to see whorsquos visit-ing your agency website call to actions review of ResponseiQ

Email marketing the power of hashtags google analytics and more

ldquoTools to Accomplish Your Social Media Goalsrdquo

ldquoTools to Accomplish Your Social Media Goalsrdquo

2018 PIA of Kentucky Annual Meeting2018 PIA of Kentucky Annual Meeting

Explore Lexington Welcome to the Horse Capital of the World We hope you can spend some time exploring all that Lexington has to offer

As locals know Lexington is a vibrant city nes-tled in the heart of Kentuckys famed scenic Bluegrass Region Just minutes from the center of town are acres and acres of manicured pas-tureland miles of white fences magnificent barns dozens of ways to see horses the 1200 acre Kentucky Horse Park the Thoroughbred Training Center Keeneland Race Course and more

NEARBY ATTRACTIONS

Commonwealth Stadium Keeneland Race Track Kentucky Basketball Academy Red Mile Harness Race Track Sullivan University Lexington The Arboretum University of Kentucky Kentucky Bourbon Trainl

Kentucky Horse Park When yoursquore in the Horse Capital it only makes sense to visit the Kentucky Horse Park Tickets include admission to the world-renowned International Museum of the Horse an affiliate of the Smithsonian Institution the American Saddlebred Museum - the Showplace for Saddlebreds and our beautiful grounds year-round During the summer and shoulder seasons guests will also enjoy our Horse-Drawn Tour and equine presentations throughout the day

Brewgrass Trail True we are known as the birthplace of bourbon But we are home to master brewers as well as master distillers Craft breweries are now scattered across Kentucky and more and more thirsty travel-ers are seeking out small craft brewers and locally-made beers in addition to sampling our classic bourbons The Brewgrass Trail is dedicated to showcasing the craft breweries in our area You will find a great selection of local brews and an energetic and friendly atmosphere at each stop

Download the Kentucky Visitorrsquos Guide for more

Wednesday March 21 2018

Time Event Speaker

800 AM RegistrationBreakfast

830 AMmdash1130 AM Branding Budgeting and Marketing - Social Media How Torsquos Chris Paradiso

1130 AMmdash1200 PM National Industry Update Mike Becker EVP National Association of Professional Insurance Agents

1200 PM Lunch

1245 PMmdash100 PM Annual MeetingElections

100 PMmdash500 PM Tools to Accomplish Your Social Media Goals Chris Paradiso

2018 PIA of Kentucky Annual Meeting2018 PIA of Kentucky Annual Meeting

The Campbell House Curio Collection by Hilton Call 859-255-4281 for reservations (Be sure to tell them you are with the Professional Insurance Agents of KY for discounted rates)

1375 South Broadway Road Lexington KY 40504

Our venue is nestled in the heart of horse country The Campbell House Lexington Curio Collection by Hilton combines exceptional service modern amenities and rich history with a classic elegance The hotel was built in 1951 but has recently undergone a multi-million dollar renovation creating an updated property with plenty of new features Touted as one of the finest hotels in Kentucky The Campbell House offers award-winning dining an indoor heated pool and impeccable southern charm

Networking attendees will enjoy equestrian themed deacutecor throughout the hotel mixed with antebellum southern elegance and charm Relax by the indoor heated pool or try a new look at the hotelrsquos Salon 828 Perfect your golf swing at the adjacent Gay Brewer Jr Course at Picadome

2018 PIA of Kentucky Annual Meeting2018 PIA of Kentucky Annual Meeting

Chris Paradiso is owner of Paradiso Financial amp Insurance Services LLC marketer and speaker

ldquoAs my social media journey took off I became passionate about shar-ing my newfound secret with other agents I believe the more agents that embrace social media the more our industry will flourish As agents and brands we need to embrace change and newer ways of do-ing business or our options will diminish quickly

Since I am an agency owner I speak directly to the challenges and suc-cesses our agency has undergone The road to social media success is about understanding your brand and telling the world why someone should purchase insurance from you Social media channels are the place to connect and communicate with customers and prospects in a way that never previously existed

I want to show your agency how to make these channels work for yourdquo

830 AM ndash 1130 AM

Chris Paradiso

Jump start your daymdashand your agencyrsquos marketing planmdashwith practical usable and actionable strategies Chris Paradiso is a successful independent insurance agency owner so everything you learn is directly relevant to your business Our morning session will deal with the ldquohow-torsquosrdquo of creating your agency brand using social media and determining the appropriate budget levels to reach your goals

Topics will include

Developing your agency brand ndash how to create it and 30 questions to help develop the brand

A personal brand versus an agency brand (social individual agent branding strategy)

Creating a marketing budget for new business and for renewals (renewal questioners to protect your agency and give a great customer experience)

How to create and use marketing personas to direct your content to your target audience

ldquoBranding Budgeting and Marketing - Social Media How Torsquosrdquo

ldquoBranding Budgeting and Marketing - Social Media How Torsquosrdquo

2018 PIA of Kentucky Annual Meeting2018 PIA of Kentucky Annual Meeting

Mike Becker is Executive Vice President and CEO of National Professional Insurance Agents

ldquoThe customer is always right This is such a simple concept but it often gets lost Only by listening to your customers can you find out what they want If we listen and then deliver accordingly we will thrive Our customers win too ndash and so do our carriersrdquo

1130 AMmdash1200

Mike Becker EVP National Association of Professional Insurance Agents

PIA advocates for the interests of the independent agent on an on-going basis and Mike Becker heads day-to day lobbying efforts on our behalf He will give us a first-hand update on current issues that are of major impact to our industry and what PIA is doing to address them

National Industry Update

LunchAnnual Meeting

1200mdash100 PM

Enjoy a delicious break and a chance to connect with your colleagues Professional Insur-ance Agents of Kentucky will hold their Annual Meeting and elections from 1245 PMmdash100 PM Your voice is important in our direction moving forward

Jared Morgan is President of President of Professional Insurance Agents of Kentucky

ldquoPIA of Kentucky has so much to offer all independent agents from just starting out to extremely experienced We continue to innovate to meet the challenges of our

evolving industryrdquo

2018 PIA of Kentucky Annual Meeting2018 PIA of Kentucky Annual Meeting

100 PMmdash500 PM

Chris Paradiso

During our afternoon session yoursquoll learn more about individual social media outlets best suited to promoting independent insurance agencies and tools to help attract your best potential cus-tomers Yoursquoll leave ready to implement winning marketing strategies for your agency

Topics will include

How to craft agency visuals and what tools to use (with hands-on training on how your agency can create your own vis-uals with logos etc)

Facebook overview and how to set up paid advertising to targeted audiences (boosting) educating the public and renewals

Your social strategy with your staff ndash the power of checking in on Facebook and how your staff speaks to your agency brand

Instagram set up and uses along with individual accounts for a agentbroker or agency (including the ldquoinrsquos and outrsquosrdquo of the Instagram app and how to re-market visuals properly to Instagram)

Twitter ndash how to setup your account and how to use Twitter to find prospects or attract leads

Creating your first video with hands-on helpguidance

YouTube ndash how to set up an agency page and maintain your channel and to cre-ate insurance educational videos for the public and existing clients

Pinterest ndash how to set up an agency page what to post and how to properly hashtag and get visibility in the Pinterest world

Blogging ndash why every agency needs a blog and how to SEO your posts to help your agency websitersquos traction and spread blogs to social media and how to write one

Agency website design ndash how to have a profitable website how to see whorsquos visit-ing your agency website call to actions review of ResponseiQ

Email marketing the power of hashtags google analytics and more

ldquoTools to Accomplish Your Social Media Goalsrdquo

ldquoTools to Accomplish Your Social Media Goalsrdquo

2018 PIA of Kentucky Annual Meeting2018 PIA of Kentucky Annual Meeting

Explore Lexington Welcome to the Horse Capital of the World We hope you can spend some time exploring all that Lexington has to offer

As locals know Lexington is a vibrant city nes-tled in the heart of Kentuckys famed scenic Bluegrass Region Just minutes from the center of town are acres and acres of manicured pas-tureland miles of white fences magnificent barns dozens of ways to see horses the 1200 acre Kentucky Horse Park the Thoroughbred Training Center Keeneland Race Course and more

NEARBY ATTRACTIONS

Commonwealth Stadium Keeneland Race Track Kentucky Basketball Academy Red Mile Harness Race Track Sullivan University Lexington The Arboretum University of Kentucky Kentucky Bourbon Trainl

Kentucky Horse Park When yoursquore in the Horse Capital it only makes sense to visit the Kentucky Horse Park Tickets include admission to the world-renowned International Museum of the Horse an affiliate of the Smithsonian Institution the American Saddlebred Museum - the Showplace for Saddlebreds and our beautiful grounds year-round During the summer and shoulder seasons guests will also enjoy our Horse-Drawn Tour and equine presentations throughout the day

Brewgrass Trail True we are known as the birthplace of bourbon But we are home to master brewers as well as master distillers Craft breweries are now scattered across Kentucky and more and more thirsty travel-ers are seeking out small craft brewers and locally-made beers in addition to sampling our classic bourbons The Brewgrass Trail is dedicated to showcasing the craft breweries in our area You will find a great selection of local brews and an energetic and friendly atmosphere at each stop

Download the Kentucky Visitorrsquos Guide for more

2018 PIA of Kentucky Annual Meeting2018 PIA of Kentucky Annual Meeting

Chris Paradiso is owner of Paradiso Financial amp Insurance Services LLC marketer and speaker

ldquoAs my social media journey took off I became passionate about shar-ing my newfound secret with other agents I believe the more agents that embrace social media the more our industry will flourish As agents and brands we need to embrace change and newer ways of do-ing business or our options will diminish quickly

Since I am an agency owner I speak directly to the challenges and suc-cesses our agency has undergone The road to social media success is about understanding your brand and telling the world why someone should purchase insurance from you Social media channels are the place to connect and communicate with customers and prospects in a way that never previously existed

I want to show your agency how to make these channels work for yourdquo

830 AM ndash 1130 AM

Chris Paradiso

Jump start your daymdashand your agencyrsquos marketing planmdashwith practical usable and actionable strategies Chris Paradiso is a successful independent insurance agency owner so everything you learn is directly relevant to your business Our morning session will deal with the ldquohow-torsquosrdquo of creating your agency brand using social media and determining the appropriate budget levels to reach your goals

Topics will include

Developing your agency brand ndash how to create it and 30 questions to help develop the brand

A personal brand versus an agency brand (social individual agent branding strategy)

Creating a marketing budget for new business and for renewals (renewal questioners to protect your agency and give a great customer experience)

How to create and use marketing personas to direct your content to your target audience

ldquoBranding Budgeting and Marketing - Social Media How Torsquosrdquo

ldquoBranding Budgeting and Marketing - Social Media How Torsquosrdquo

2018 PIA of Kentucky Annual Meeting2018 PIA of Kentucky Annual Meeting

Mike Becker is Executive Vice President and CEO of National Professional Insurance Agents

ldquoThe customer is always right This is such a simple concept but it often gets lost Only by listening to your customers can you find out what they want If we listen and then deliver accordingly we will thrive Our customers win too ndash and so do our carriersrdquo

1130 AMmdash1200

Mike Becker EVP National Association of Professional Insurance Agents

PIA advocates for the interests of the independent agent on an on-going basis and Mike Becker heads day-to day lobbying efforts on our behalf He will give us a first-hand update on current issues that are of major impact to our industry and what PIA is doing to address them

National Industry Update

LunchAnnual Meeting

1200mdash100 PM

Enjoy a delicious break and a chance to connect with your colleagues Professional Insur-ance Agents of Kentucky will hold their Annual Meeting and elections from 1245 PMmdash100 PM Your voice is important in our direction moving forward

Jared Morgan is President of President of Professional Insurance Agents of Kentucky

ldquoPIA of Kentucky has so much to offer all independent agents from just starting out to extremely experienced We continue to innovate to meet the challenges of our

evolving industryrdquo

2018 PIA of Kentucky Annual Meeting2018 PIA of Kentucky Annual Meeting

100 PMmdash500 PM

Chris Paradiso

During our afternoon session yoursquoll learn more about individual social media outlets best suited to promoting independent insurance agencies and tools to help attract your best potential cus-tomers Yoursquoll leave ready to implement winning marketing strategies for your agency

Topics will include

How to craft agency visuals and what tools to use (with hands-on training on how your agency can create your own vis-uals with logos etc)

Facebook overview and how to set up paid advertising to targeted audiences (boosting) educating the public and renewals

Your social strategy with your staff ndash the power of checking in on Facebook and how your staff speaks to your agency brand

Instagram set up and uses along with individual accounts for a agentbroker or agency (including the ldquoinrsquos and outrsquosrdquo of the Instagram app and how to re-market visuals properly to Instagram)

Twitter ndash how to setup your account and how to use Twitter to find prospects or attract leads

Creating your first video with hands-on helpguidance

YouTube ndash how to set up an agency page and maintain your channel and to cre-ate insurance educational videos for the public and existing clients

Pinterest ndash how to set up an agency page what to post and how to properly hashtag and get visibility in the Pinterest world

Blogging ndash why every agency needs a blog and how to SEO your posts to help your agency websitersquos traction and spread blogs to social media and how to write one

Agency website design ndash how to have a profitable website how to see whorsquos visit-ing your agency website call to actions review of ResponseiQ

Email marketing the power of hashtags google analytics and more

ldquoTools to Accomplish Your Social Media Goalsrdquo

ldquoTools to Accomplish Your Social Media Goalsrdquo

2018 PIA of Kentucky Annual Meeting2018 PIA of Kentucky Annual Meeting

Explore Lexington Welcome to the Horse Capital of the World We hope you can spend some time exploring all that Lexington has to offer

As locals know Lexington is a vibrant city nes-tled in the heart of Kentuckys famed scenic Bluegrass Region Just minutes from the center of town are acres and acres of manicured pas-tureland miles of white fences magnificent barns dozens of ways to see horses the 1200 acre Kentucky Horse Park the Thoroughbred Training Center Keeneland Race Course and more

NEARBY ATTRACTIONS

Commonwealth Stadium Keeneland Race Track Kentucky Basketball Academy Red Mile Harness Race Track Sullivan University Lexington The Arboretum University of Kentucky Kentucky Bourbon Trainl

Kentucky Horse Park When yoursquore in the Horse Capital it only makes sense to visit the Kentucky Horse Park Tickets include admission to the world-renowned International Museum of the Horse an affiliate of the Smithsonian Institution the American Saddlebred Museum - the Showplace for Saddlebreds and our beautiful grounds year-round During the summer and shoulder seasons guests will also enjoy our Horse-Drawn Tour and equine presentations throughout the day

Brewgrass Trail True we are known as the birthplace of bourbon But we are home to master brewers as well as master distillers Craft breweries are now scattered across Kentucky and more and more thirsty travel-ers are seeking out small craft brewers and locally-made beers in addition to sampling our classic bourbons The Brewgrass Trail is dedicated to showcasing the craft breweries in our area You will find a great selection of local brews and an energetic and friendly atmosphere at each stop

Download the Kentucky Visitorrsquos Guide for more

ldquoBranding Budgeting and Marketing - Social Media How Torsquosrdquo

2018 PIA of Kentucky Annual Meeting2018 PIA of Kentucky Annual Meeting

Mike Becker is Executive Vice President and CEO of National Professional Insurance Agents

ldquoThe customer is always right This is such a simple concept but it often gets lost Only by listening to your customers can you find out what they want If we listen and then deliver accordingly we will thrive Our customers win too ndash and so do our carriersrdquo

1130 AMmdash1200

Mike Becker EVP National Association of Professional Insurance Agents

PIA advocates for the interests of the independent agent on an on-going basis and Mike Becker heads day-to day lobbying efforts on our behalf He will give us a first-hand update on current issues that are of major impact to our industry and what PIA is doing to address them

National Industry Update

LunchAnnual Meeting

1200mdash100 PM

Enjoy a delicious break and a chance to connect with your colleagues Professional Insur-ance Agents of Kentucky will hold their Annual Meeting and elections from 1245 PMmdash100 PM Your voice is important in our direction moving forward

Jared Morgan is President of President of Professional Insurance Agents of Kentucky

ldquoPIA of Kentucky has so much to offer all independent agents from just starting out to extremely experienced We continue to innovate to meet the challenges of our

evolving industryrdquo

2018 PIA of Kentucky Annual Meeting2018 PIA of Kentucky Annual Meeting

100 PMmdash500 PM

Chris Paradiso

During our afternoon session yoursquoll learn more about individual social media outlets best suited to promoting independent insurance agencies and tools to help attract your best potential cus-tomers Yoursquoll leave ready to implement winning marketing strategies for your agency

Topics will include

How to craft agency visuals and what tools to use (with hands-on training on how your agency can create your own vis-uals with logos etc)

Facebook overview and how to set up paid advertising to targeted audiences (boosting) educating the public and renewals

Your social strategy with your staff ndash the power of checking in on Facebook and how your staff speaks to your agency brand

Instagram set up and uses along with individual accounts for a agentbroker or agency (including the ldquoinrsquos and outrsquosrdquo of the Instagram app and how to re-market visuals properly to Instagram)

Twitter ndash how to setup your account and how to use Twitter to find prospects or attract leads

Creating your first video with hands-on helpguidance

YouTube ndash how to set up an agency page and maintain your channel and to cre-ate insurance educational videos for the public and existing clients

Pinterest ndash how to set up an agency page what to post and how to properly hashtag and get visibility in the Pinterest world

Blogging ndash why every agency needs a blog and how to SEO your posts to help your agency websitersquos traction and spread blogs to social media and how to write one

Agency website design ndash how to have a profitable website how to see whorsquos visit-ing your agency website call to actions review of ResponseiQ

Email marketing the power of hashtags google analytics and more

ldquoTools to Accomplish Your Social Media Goalsrdquo

ldquoTools to Accomplish Your Social Media Goalsrdquo

2018 PIA of Kentucky Annual Meeting2018 PIA of Kentucky Annual Meeting

Explore Lexington Welcome to the Horse Capital of the World We hope you can spend some time exploring all that Lexington has to offer

As locals know Lexington is a vibrant city nes-tled in the heart of Kentuckys famed scenic Bluegrass Region Just minutes from the center of town are acres and acres of manicured pas-tureland miles of white fences magnificent barns dozens of ways to see horses the 1200 acre Kentucky Horse Park the Thoroughbred Training Center Keeneland Race Course and more

NEARBY ATTRACTIONS

Commonwealth Stadium Keeneland Race Track Kentucky Basketball Academy Red Mile Harness Race Track Sullivan University Lexington The Arboretum University of Kentucky Kentucky Bourbon Trainl

Kentucky Horse Park When yoursquore in the Horse Capital it only makes sense to visit the Kentucky Horse Park Tickets include admission to the world-renowned International Museum of the Horse an affiliate of the Smithsonian Institution the American Saddlebred Museum - the Showplace for Saddlebreds and our beautiful grounds year-round During the summer and shoulder seasons guests will also enjoy our Horse-Drawn Tour and equine presentations throughout the day

Brewgrass Trail True we are known as the birthplace of bourbon But we are home to master brewers as well as master distillers Craft breweries are now scattered across Kentucky and more and more thirsty travel-ers are seeking out small craft brewers and locally-made beers in addition to sampling our classic bourbons The Brewgrass Trail is dedicated to showcasing the craft breweries in our area You will find a great selection of local brews and an energetic and friendly atmosphere at each stop

Download the Kentucky Visitorrsquos Guide for more

2018 PIA of Kentucky Annual Meeting2018 PIA of Kentucky Annual Meeting

100 PMmdash500 PM

Chris Paradiso

During our afternoon session yoursquoll learn more about individual social media outlets best suited to promoting independent insurance agencies and tools to help attract your best potential cus-tomers Yoursquoll leave ready to implement winning marketing strategies for your agency

Topics will include

How to craft agency visuals and what tools to use (with hands-on training on how your agency can create your own vis-uals with logos etc)

Facebook overview and how to set up paid advertising to targeted audiences (boosting) educating the public and renewals

Your social strategy with your staff ndash the power of checking in on Facebook and how your staff speaks to your agency brand

Instagram set up and uses along with individual accounts for a agentbroker or agency (including the ldquoinrsquos and outrsquosrdquo of the Instagram app and how to re-market visuals properly to Instagram)

Twitter ndash how to setup your account and how to use Twitter to find prospects or attract leads

Creating your first video with hands-on helpguidance

YouTube ndash how to set up an agency page and maintain your channel and to cre-ate insurance educational videos for the public and existing clients

Pinterest ndash how to set up an agency page what to post and how to properly hashtag and get visibility in the Pinterest world

Blogging ndash why every agency needs a blog and how to SEO your posts to help your agency websitersquos traction and spread blogs to social media and how to write one

Agency website design ndash how to have a profitable website how to see whorsquos visit-ing your agency website call to actions review of ResponseiQ

Email marketing the power of hashtags google analytics and more

ldquoTools to Accomplish Your Social Media Goalsrdquo

ldquoTools to Accomplish Your Social Media Goalsrdquo

2018 PIA of Kentucky Annual Meeting2018 PIA of Kentucky Annual Meeting

Explore Lexington Welcome to the Horse Capital of the World We hope you can spend some time exploring all that Lexington has to offer

As locals know Lexington is a vibrant city nes-tled in the heart of Kentuckys famed scenic Bluegrass Region Just minutes from the center of town are acres and acres of manicured pas-tureland miles of white fences magnificent barns dozens of ways to see horses the 1200 acre Kentucky Horse Park the Thoroughbred Training Center Keeneland Race Course and more

NEARBY ATTRACTIONS

Commonwealth Stadium Keeneland Race Track Kentucky Basketball Academy Red Mile Harness Race Track Sullivan University Lexington The Arboretum University of Kentucky Kentucky Bourbon Trainl

Kentucky Horse Park When yoursquore in the Horse Capital it only makes sense to visit the Kentucky Horse Park Tickets include admission to the world-renowned International Museum of the Horse an affiliate of the Smithsonian Institution the American Saddlebred Museum - the Showplace for Saddlebreds and our beautiful grounds year-round During the summer and shoulder seasons guests will also enjoy our Horse-Drawn Tour and equine presentations throughout the day

Brewgrass Trail True we are known as the birthplace of bourbon But we are home to master brewers as well as master distillers Craft breweries are now scattered across Kentucky and more and more thirsty travel-ers are seeking out small craft brewers and locally-made beers in addition to sampling our classic bourbons The Brewgrass Trail is dedicated to showcasing the craft breweries in our area You will find a great selection of local brews and an energetic and friendly atmosphere at each stop

Download the Kentucky Visitorrsquos Guide for more

ldquoTools to Accomplish Your Social Media Goalsrdquo

2018 PIA of Kentucky Annual Meeting2018 PIA of Kentucky Annual Meeting

Explore Lexington Welcome to the Horse Capital of the World We hope you can spend some time exploring all that Lexington has to offer

As locals know Lexington is a vibrant city nes-tled in the heart of Kentuckys famed scenic Bluegrass Region Just minutes from the center of town are acres and acres of manicured pas-tureland miles of white fences magnificent barns dozens of ways to see horses the 1200 acre Kentucky Horse Park the Thoroughbred Training Center Keeneland Race Course and more

NEARBY ATTRACTIONS

Commonwealth Stadium Keeneland Race Track Kentucky Basketball Academy Red Mile Harness Race Track Sullivan University Lexington The Arboretum University of Kentucky Kentucky Bourbon Trainl

Kentucky Horse Park When yoursquore in the Horse Capital it only makes sense to visit the Kentucky Horse Park Tickets include admission to the world-renowned International Museum of the Horse an affiliate of the Smithsonian Institution the American Saddlebred Museum - the Showplace for Saddlebreds and our beautiful grounds year-round During the summer and shoulder seasons guests will also enjoy our Horse-Drawn Tour and equine presentations throughout the day

Brewgrass Trail True we are known as the birthplace of bourbon But we are home to master brewers as well as master distillers Craft breweries are now scattered across Kentucky and more and more thirsty travel-ers are seeking out small craft brewers and locally-made beers in addition to sampling our classic bourbons The Brewgrass Trail is dedicated to showcasing the craft breweries in our area You will find a great selection of local brews and an energetic and friendly atmosphere at each stop

Download the Kentucky Visitorrsquos Guide for more

2018 PIA of Kentucky Annual Meeting2018 PIA of Kentucky Annual Meeting

Thank You to Our Partners

PLATINUM GOLD

SILVER

BRONZE