2018 - American Diabetes Associationmain.diabetes.org/dforg/pdfs/2018-media-kit.pdf · 2018 MEDIA KIT. DIABETES FORECASTprint rates THE AMERICAN DIABETES ... the title and issue of

2018MEDIA

KIT

DIABETES FORECAST print rates

THE AMERICAN DIABETES ASSOCIATION’S mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes.

OUR DIFFERENCEThe American Diabetes Association® sets the standards for and encourages healthy living with diabetes. We are the only organization dedicated to improving the lives of all people affected by diabetes. We are grounded in strong science, research advances, advocacy, health care excellence, and community-level support.

OUR CONNECTIONSOur Media Network connects your brand to our highly engaged, health-conscious audience. Connect to our nearly 6 million readers, 2 million donors, 400,000+ volunteers, and 14,000 health care professionals.

IMPROVINGLIVES

The healthy living magazine

F O R E C A S T

GLUCAGON TO THE RESCUE

SMILE:HEALTHYTEETH & GUMS

SEPTEMBER/OCTOBER 2017

FE

AT

UR

ING

BEN

2017

TO KNOWpeople

+ 12 OTHER ALL-STARSVereen

The Healthy Living

MagazineSpecial Edit ion Supplement

Musician and actor Nick Jonas

lives well with type 1 diabetes

On Trend8 Thingsto KnowAboutCGMs*

*Continuous glucose monitors

800K+ fans & followers

360° APPROACHOUR MEDIA NETWORK: Connect with our audiences on all platforms—where, when, and how you would like.

WEBSITES

ENEWS

DIABETES FORECAST®

PROFESSIONAL NETWORK

CUSTOM CONTENT SOLUTIONS

• Brochures• Mini Mags• Books• Reprints• Videos• Podcasts• Microsites

THE HEALTHY LIVING MAGAZINE

The healthy living magazine

NOVEMBER/DECEMBER 2017

BONUSLOVE YOURHEART Nearly

6 MILLION readers

Diabetes Food HubJoin us to help America eat better and smarter. Launching Fall 2017

Diabetes Food Hub is a brand new digital cooking and recipe destination. Visitors will find a wealth of recipes, expert advice, and meals they’ll cook, share, and love.

Coming this fall, the new site will have an intuitive user interface, delicious and stress-free recipes, prep tips, shopping lists, meal planners, and more. Reviewed and recommended by the food and nutrition experts at the American Diabetes Association, consumers will feel good about making and enjoying healthy food that tastes great.

Become a supporter of the new Diabetes Food Hub and team up with the American Diabetes Association to boost healthy eating habits, increase positive health outcomes, and improve the lives of all people with diabetes.

Sponsored content, native advertising, display advertising, and custom options available.

About 500,000 visits

Banners and interactive media available

DIABETES FORECASTDIGITAL EDITIONS

SOCIAL MEDIA

HEAD-TO-TOE HEALTH CONTENT Our highly engaged audience members look to us for the news and support they need to thrive with diabetes. They welcome our clear information about treatments and scientific discoveries and our focus on food and recipes, fitness, weight loss, medications, monitoring, coping, and motivation.

WE ARE THE LEADING healthy lifestyle magazine for millions of people with diabetes and predi-abetes. Our readers take action every day to live well.

TRUSTED BRAND Our magazine is an extension of the American Diabetes Association’s brand, with expert content and an authentic voice dedicated to living well with diabetes every day.

F O R E C A S T

food fitness weight loss medications monitoring coping motivation

The Healthy Living Magazine

DOCTOR APPROVEDArticles are reviewed by MDs, CDEs, RDs, and more.

DIABETES FORECAST readers

WHO THEY ARE: People living with prediabetes and diabetes, their families, health professionals, donors, and volunteers.

print

500,000• 6 issues a year• Expanded doctor and

medical office distribution• Newly diagnosed, Living

with Type 2 Diabetes enrollees get a 1-year complimentary subscription

digital

150,000 pageviewsper month

• 17 page views per visit• Every subscriber receives access

to the digital edition for free

WHO THEY ARE

AVERAGE AGE 61

MEDIAN INCOME $79,785

COLLEGE EDUCATION 74%

MEN/WOMEN 35/65%

HAVE DIABETES 76%

PREDIABETES 6%

EXERCISE 62%

COOK MEALS 70%

ENGAGED READERS• 76% read every issue• 78% took action as a result of

viewing an ad• 58% use the recipes• 87% look for as much information

as possible about diabetes• 34% discussed an ad with a doctor

or relative

91%are looking for

live a healthier life!new ways to

ratebase

American Diabetes Association2017 MRI Diabetes Forecast Reader Study

DIABETES FORECASTDIABETES FORECAST content focuses on all aspects of health and wellness and the latest breakthroughs in technology and research.

2018 editorial calendar

NEW YEAR, NEW YOU• Smart Tips, Real-Life Goals• Carb Swaps• Organizing Medical Papers• PCSK9: Injectables for Cholesterol• Soup & Stew Recipes

AD CLOSE 11/1/2017MATERIALS DUE 11/17/17ON SALE 12/27/2017

JAN/FEBCONSUMER GUIDE• Conditions: The Basics• Digital Diabetes Management• Exercise Complications• Springtime Recipes

MAR/APR


SUMMER FOOD ISSUE• Vitamins and Supplements• Hearing Loss• Treating Depression• Kidneys 101• Summer Food Recipes

MAY/JUN


LIFESTYLE GUIDE• Healthy Heart• Summer Sun Protection• Healthy Fats• Injections 101• Grilling Recipes

JUL/AUG


PEOPLE-TO-KNOW ISSUE• Defeating Cognitive Decline• Weight Loss Methods• Snacking Tips

SEP/OCT


HOLIDAY FOOD ISSUE• Diabetes Myths• Test Strip Tips• Food Police• Sleep Solutions

NOV/DEC


DIABETES FORECAST print rates

EXPAND YOUR REACH to our health-conscious audience. Our readers take action every day to successfully manage all aspects of their health.

4-COLOR 1x 3x 6x 12x 18x Full Page $29,000 $28,100 $27,500 $26,110 $25,490

1/2 Page $19,320 $18,750 $18,350 $17,390 $17,000

1/3 Page $15,660 $15,180 $14,870 $14,100 $13,780

C2 or C4 $41,200 $39,970 $39,140 $37,080 $36,260

C3 $36,050 $34,970 $34,250 $32,450 $31,720

BW 1x 3x 6x 12x 18x

Full Page $21,960 $21,300 $20,860 $19,770 $19,320

1/2 Page $14,540 $14,110 $13,810 $13,090 $12,800

1/3 Page $11,870 $11,500 $11,270 $10,680 $10,440

2018 GROSS RATES

BRC INSERTS-supplied

Double Business Reply Card

67% of readers test their blood sugar regularly.

Std. Business Reply Card

$18,200Size: 6" x 4"

$29,100Size: 12" x 4"; folds to 6" x 4"

Rate Frequency Discount Applies

DIABETES FORECAST print specs

MECHANICAL REQUIREMENTS Binding: Perfect BoundTrim Size: 8 3/16" x 10 1/2"

MATERIAL REQUIREMENTSAll new advertisements must be reviewed by the Association’s review committee to ensure compliance with Association policies. PDFs of advertisements should be emailed to the advertising manager ([email protected]) at least 10 days before Ad Close date.

Materials must be submitted as high-resolution, press-ready PDF files (PDF:X-1a). Native files are not accepted. Files must be set up for trim size and allow for bleed. Files may be supplied via email, FTP, CD, or DVD.

PRODUCTION/AD MATERIALSContact Julie DeVoss Graff, Senior Advertising Manager, to submit ad material.Email: [email protected] Office: 703-299-5511

SUPPLIED INSERTS & REPLY CARDS

SUPPLIED INSERT QUANTITIES Please call Julie DeVoss Graff, Senior Advertising Manager, at 703-299-5511 to confirm insert quantities for each issue. Quantities are subject to change.

INSERT SPECIFICATIONS All supplied inserts must be preapproved by the Association before delivery to our printer.

SHIP TO Quad-Hartford. Supplied Insert Delivery: 414-566-2100. Hours: M-F, 7 a.m. - 6 p.m. EST. Please schedule deliveries 24 hours in advance. When calling, please specify “Insert Receiving.” BOL must include the title and issue of the product being delivered.

PAGE UNIT LIVE AREA BLEED

Spread 16 1/8" x 10 1/8" 16 5/8" x 10 3/4"

Full Page 7 11/16" x 10" 8 7/16" x 10 3/4"

1/2 Vertical 3 1/2" x 10 1/8" 4 3/8" x 10 3/4"

1/2 Horizontal 7 1/4" x 4 1/2" 8 7/16" x 5 1/8"

1/3 Vertical 2 1/4" x 10 1/8" 3 1/8" x 10 3/4

AD SPECS

AD SUBMISSIONS

1/4" gutter safety per page

DIABETES FORECAST website

EXPAND YOUR ADVERTISING message beyond the pages of the magazine.

CAPTIVATING Diabetesforecast.org features the latest treatment and prevention news, answers from health care experts, product information, exercise and healthy living tips, and our popular and delicious healthy recipes.

CONNECTED We deliver this information directly to consumers through their computers, tablets, and phones. A collection of online content is available in Spanish, too.

visits by users

535,000FEMALE 69%

AGES 25-54 55%

MIDDLE INCOME 79%

COLLEGE GRADUATES 61%

CHILDREN AT HOME 52%

visits by new users

visits by mobile users495,000

440,000

ONLINE USERS New online visitors and mobile traffic are both increasing. Here’s a snapshot:

Nearly

1⁄₂ MILLION

users

DIABETES FORECASTDELIVER YOUR ADVERTISING message to your target audience with our Digital Consumer Network.

DIABETESFORECAST.ORG THREE (3) STANDARD AD UNITS ON EACH PAGE OF THE SITE:• Top 728 x 90 • Right 300 x 250 • Bottom 728 x 90

ADVERTISE THROUGH: • Recipe Slideshows• Sponsored Recipes • Sponsored Content • Enewsletters

ENGAGE MORE CONSUMERS with ads available on desktop and mobile platforms. On home page and select sections, 100% SOV when purchased together.

online opportunities

of online readers have a close personal connection to diabetes.

83%

• Issue Sponsorships• Welcome Page• Banner• Button Ads

• Microsites• Diabetes Discovery Podcast

DIGITAL EDITION

websiteDIABETES FOOD HUB®

JOIN US TO HELP AMERICA eat better and smarter. Visitors will find a wealth of recipes, expert advice, and meals they’ll cook, share, and love.

DIGITAL OPPORTUNITIESDIABETESFOODHUB.ORG

• Sponsored Content• Native Advertising• Display Advertising• Custom Options

ENEWSLETTERSiNSPIRATION AND INFORMATION sent directly to 1.3 million in-boxes. Add your message to our highly successful Media Network Enewsletter program.

DIABETES FORECAST ENEWSLETTER Each Diabetes Forecast® enewsletter features popular content and editor’s picks.

FREQUENCY: Bi-MonthlyCIRCULATION: 300,000NET: $10,000

STOP DIABETES CONSUMER ENEWS Stop Diabetes® enewsletters offer lifestyle articles, upcoming events, Association promotions, and ways to become active in the Stop Diabetes movement. FREQUENCY: MonthlyCIRCULATION: 400,000NET: $10,000

SHOP DIABETES FEATURE The Shop Diabetes Feature spotlights one must-have product of interest to people with diabetes and their caregivers. FREQUENCY: MonthlyCIRCULATION: 90,000NET: $5,000

of our online readers have diabetes or prediabetes.

78%

Diabetes Books | Diabetes Cookbooks | Health Care Professional | Accessories | Gift of Hope | Clearance

May Deals! This month, save an additional 20% on the products featured in this message. Use promotion code MAY2017 when you shop online at ShopDiabetes.org or call 1-800-232-6733.

Indian Cuisine Diabetes CookbookYour Price: $15.96Original Price: $19.95

Chef's Delight Magnetic Measuring SpoonsYour Price: $15.99Original Price: $19.99

Advertisement

Herb ScissorsYour Price: $7.99Original Price: $9.99

4-Ingredient Diabetes Cookbook, 2nd Edition Your Price: $15.16Original Price: $18.95

Page 1 of 2American Diabetes Association

10/4/2017mhtml:file://C:\Users\JDevoss\AppData\Local\Microsoft\Windows\Temporary Internet Fil...

ENEWSLETTERS

DIABETES FOOD HUB The highly engaged audience seeks healthy and tasty recipes, as well as diabetes-friendly meal plans. Highlights the newest Association recipes, themed sample meal plan, healthy cooking videos, and practical meal planning tips. FREQUENCY: MonthlyCIRCULATION: 360,000NET: $10,000

LIVING WITH TYPE 2 DIABETES Those enrolled in the Association’s Living With Type 2 Diabetes program receive this enewsletter featuring information specific to the needs and interests of the newly diagnosed audience. Available in English and Spanish.

FREQUENCY: MonthlyCIRCULATION: 60,000NET: $7,500

87% actively search for valuable diabetes information

SHOP DIABETES PROMO Shop Diabetes is a promotional email featuring a variety of products of interest to people with diabetes and their caregivers.

FREQUENCY: MonthlyCIRCULATION: 90,000NET: $5,000

catalogGIFT OF HOPE

SPONSORSHIP OPPORTUNITIES

shopdiabetes.org/giftofhope o Toll Free 1-855-575-0565

OVER 140

HOLIDAY CARDS

& GIFTS

Holiday Catalog 2017

FREESHIPPING

on orders $60 or more

p. 13

Gift Hopeof Gift Hopeof

circulation750,000

Gift of Hope is an An American Diabetes Association program where people can shop via catalog to purchase interesting and useful gifts for family and friends. All proceeds help fund ADA research, education, and advocacy efforts. The catalog merchandise includes holiday cards and gifts with enough time for delivery before Christmas.

AUDIENCE: Consumer members of ADA, prior product buyers, and other catalog purchasers.

FEMALE 88%

AGES 55 AND OLDER 92%

MARRIED 62%

NET WORTH $400,000 TO $2 MIL.

HOMEOWNERS 92%

PRINT

• 11 logo positions • 1 cover + 10 run of book• Logo on each order form inserted

in catalog.• Logo on each packing slip when

merchandise is delivered.• Sponsor’s promotional/product insert

included within shipping package.

DIGITAL

• Prominent logo placements on each of six emails to audience of 500,000. Total: 3 million shoppers.

• Targeted banner ads on DiabetesForecast.org and ShopDiabetes.org for sponsorship period.

WHO THEY ARE

DEADLINES

Commitment 6/30/18

Logos Due 7/14/18

First Drop 9/15/18

PROFESSIONAL JOURNALSASSOCIATION JOURNALS PROVIDE MORE THAN 35,000 researchers, physicians, and diabetes educators with the latest information on scientific research and clinical practice.

www.diabetes.org/clinicaldiabetes

VOLUME 35

NUMBER 3

Clinical

DIABETES

SUMMER 2017

Diabetes and Chronic

Back Pain p. 126

Quality Im

provement

Success Story:

Hypertension Control p. 168

Promoting Medicatio

n

Adherence p. 171

PRACTICAL

INFORMATIO

N FOR

PRIMARY CARE

Safety of Outpatient Closed-Loop Control:First Randomized Crossover Trials of a Wearable Artifi cial Pancreas

B.P. Kovatchev, E. Renard, C. Cobelli, H.C. Zisser, P. Keith-Hynes, S.M. Anderson, S.A. Brown, D.R. Chernavvsky, M.D. Breton, L.B. Mize, A. Farret, J. Place, D. Bruttomesso, S. Del Favero, F. Boscari, S. Galasso, A. Avogaro, L. Magni, F. Di Palma, C. Toff anin, M. Messori, E. Dassau, and F.J. Doyle III

Glucose-Lowering Effects and Low Risk of Hypoglycemia in Patients With Maturity-Onset Diabetes of the Young When Treated With aGLP-1 Receptor Agonist: A Double-Blind, Randomized, Crossover Trial

S.H. Østoft, J.I. Bagger, T. Hansen, O. Pedersen, J. Faber, J.J. Holst, F.K. Knop, and T. Vilsbøll

Effect of Lowering the Glycemic Load With Canola Oil on Glycemic Control and Cardiovascular Risk Factors: A Randomized Controlled Trial

D.J.A. Jenkins, C.W.C. Kendall, V. Vuksan, D. Faulkner, L.S.A. Augustin, S. Mitchell, C. Ireland, K. Srichaikul, A. Mirrahimi, L. Chiavaroli, S. Blanco Mejia, S. Nishi, S. Sahye-Pudaruth, D. Patel, B. Bashyam, E. Vidgen, R.J. de Souza, J.L. Sievenpiper, J. Coveney, R.G. Josse, and L.A. Leiter

Improved Glucose Control With Weight Loss, Lower Insulin Doses, and No Increased Hypoglycemia With Empaglifl ozin Added to Titrated Multiple Daily Injections of Insulin in Obese Inadequately Controlled Type 2 Diabetes

J. Rosenstock, A. Jelaska, G. Frappin, A. Salsali, G. Kim, H.J. Woerle, and U.C. Broedl, on behalf of the EMPA-REG MDI Trial Investigators

ISSN 0149-5992

TH E JOU R NAL OF C LI N ICAL AN D APPLI ED R ESEARC H AN D EDUCATION

WWW.DIABETES.ORG/DIABETESCARE JULY 2014

VOLUME 37 | NUMBER 7

journalDIABETES CARE

4-COLOR 1x 6x 12x 24x 36x 48x 60x 72x 96x

Full Page $6,640 $6,500 $6,380 $6,300 $6,250 $6,210 $6,170 $6,140 $6,100

1/2 Page $5,400 $5,300 $5,200 $5,160 $5,140 $5,100 $5,080 $5,040 $5,020

1/4 Page $4,680 $4,640 $4,560 $4,520 $4,480 $4,460 $4,450 $4,440 $4,410

BW 1x 6x 12x 24x 36x 48x 60x 72x 96x

Full Page $3,790 $3,650 $3,520 $3,440 $3,400 $3,350 $3,320 $3,290 $3,250

1/2 Page $2,540 $2,450 $2,350 $2,310 $2,280 $2,250 $2,230 $2,190 $2,170

1/4 Page $1,820 $1,780 $1,710 $1,660 $1,630 $1,610 $1,600 $1,580 $1,560

circulation

6,600

Diabetes Care, our highest-ranked journal, is devoted exclusively to diabetes treatment, care, and prevention.

frequency

MONTHLYAUDIENCE: Endocrinologists, clinicians and physicians, researchers, diabetes educators, dietitians, and other health care professionals

Single Sheet (2 pages) $6,640 Double Sheet (4pages) $13,280


2018 RATES

SINGLE SHEET AND DOUBLE SHEET

INSERTS-supplied

ISSUE JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Ad Close 12/1/17 1/3/18 2/1/18 3/1/18 4/2/18 5/1/18 6/1/18 7/2/18 8/1/18 9/4/18 10/1/18 11/1/18

Materials Due 12/8/17 1/10/18 2/9/18 3/8/18 4/9/18 5/8/18 6/8/18 7/11/18 8/8/18 9/11/18 10/8/18 11/8/18

Inserts Due 12/12/17 1/12/18 2/12/18 3/12/18 4/11/18 5/10/18 6/11/18 7/12/18 8/10/18 9/12/18 10/10/18 11/12/18

DEADLINES

IMPACTFACTOR11.9

DIABETES journal

ISSN 0012-1797

A JOURNAL OF THE AMERICAN DIABETES ASSOCIATIONFebruary 2017 | Volume 66 | Number 2 | www.diabetes.org/diabetes

4-COLOR 1x 6x 12x 24x 36x 48x 60x 72x 96x

Full Page $5,670 $5,550 $5,440 $5,360 $5,350 $5,310 $5,260 $5,240 $5,210

1/2 Page $4,640 $4,540 $4,490 $4,430 $4,400 $4,380 $4,360 $4,350 $4,320

1/4 Page $4,050 $3,990 $3,940 $3,910 $3,900 $3,890 $3,870 $3,850 $3,810

BW 1x 6x 12x 24x 36x 48x 60x 72x 96x

Full Page $3,110 $2,900 $2,800 $2,720 $2,710 $2,670 $2,620 $2,600 $2,570

1/2 Page $2,080 $1,990 $1,930 $1,870 $1,850 $1,830 $1,810 $1,800 $1,760

1/4 Page $1,490 $1,430 $1,390 $1,350 $1,340 $1,330 $1,310 $1,290 $1,260

circulation

1,600

Diabetes, the Association’s flagship research publication, is the highest-ranked journal devoted exclusively to basic diabetes research. The journal publishes original, peer-reviewed research on the biological mechanisms underlying diabetes and its complications.

frequency

MONTHLY

AUDIENCE: Scientists and laboratory researchers, endocrinologists

Single Sheet (2 pages) $5,670

SINGLE SHEET AND DOUBLE SHEET

ISSUE JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Ad Close 12/1/17 1/3/18 2/1/18 3/1/18 4/2/18 5/1/18 6/1/18 7/2/18 8/1/18 9/4/18 10/1/18 11/1/18

Materials Due 12/8/17 1/10/18 2/9/18 3/8/18 4/9/18 5/8/18 6/8/18 7/11/18 8/8/18 9/11/18 10/8/18 11/8/18

Inserts Due 12/12/17 1/12/18 2/12/18 3/12/18 4/11/18 5/10/18 6/11/18 7/12/18 8/10/18 9/12/18 10/10/18 11/12/18

Double Sheet (4pages) $11,340


2018 RATES

DEADLINES

INSERTS-supplied

IMPACTFACTOR 8.7

journalCLINICAL DIABETES

www.diabetes.org/clinicaldiabetes

VOLUME 35 NUMBER 3

ClinicalDIABETES

SUMMER 2017

Diabetes and ChronicBack Pain p. 126

Quality ImprovementSuccess Story:

Hypertension Control p. 168

Promoting MedicationAdherence p. 171

PRACTICAL INFORMATION FOR PRIMARY CARE

circulation25,000

Clinical Diabetes is a quarterly journal for primary care providers. Each issue contains one or more feature articles on the latest trends and innovations in diabetes care and treatment, as well as mini-reviews of landmark studies, practical treatment pointers, and best practices related to diabetes care.

frequencyQUARTERLY

AUDIENCE: Primary care physicians, point-of-care HCPs

4-COLOR 1x 6x 12x 24x 36x 48x 60x 72x 96x

Full Page $7,170 $7,010 $6,850 $6,770 $6,730 $6,670 $6,640 $6,610 $6,530

1/2 Page $5,770 $5,640 $5,550 $5,500 $5,470 $5,430 $5,400 $5,380 $5,330

1/4 Page $5,220 $5,140 $5,060 $5,010 $4,980 $4,960 $4,920 $4,900 $4,870

BW 1x 6x 12x 24x 36x 48x 60x 72x 96x

Full Page $4,240 $4,090 $3,920 $3,840 $3,800 $3,740 $3,700 $3,670 $3,610

1/2 Page $2,840 $2,720 $2,620 $2,570 $2,540 $2,500 $2,470 $2,450 $2,400

1/4 Page $2,290 $2,200 $2,130 $2,080 $2,060 $2,030 $1,990 $1,970 $1,940

2018 RATES


INSERTS-suppliedSINGLE SHEET AND DOUBLE SHEET



+ special 5th issue

DEADLINES ISSUE WINTER SPRING SUMMER FALL 5TH ISSUE

Ad Close 12/1/17 3/1/18 6/1/18 9/4/18 10/1/18

Materials Due 12/15/17 3/20/18 6/19/18 9/18/18 10/17/18

Inserts Due 12/29/17 3/28/18 6/26/18 9/27/18 10/26/18

journalDIABETES SPECTRUM

1

An

Of

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iAl

JO

ur

nA

l O

f t

he

Am

er

icA

n D

iAb

et

es

As

sO

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Vo

lu

me

27

Older Adults And diAbetes

ReseaRch to PRactice

6 PrefaceVanessa Jones Briscoe, PhD, NP, CDe, Guest editor

9 Management of Type 1 Diabetes in Older AdultsRuban Dhaliwal, mD, and Ruth S. Weinstock, mD, PhD

20 Physiological Changes in Older Adults and Their Effect on Diabetes TreatmentBrian J. Gates, PharmD, and Kevin m. Walker, PharmD

29 Nutrition Considerations for the Growing Population of Older Adults With DiabetesKathleen Stanley, CDe, RD, lD, mSed, BC-ADm

37 Special Considerations for Older Adults With Diabetes Residing in Skilled Nursing Facilitieslinda B. Haas, PhC, RN, CDe

44 Listening to Older Adults’ Values and Preferences for Type 2 Diabetes Care: A Qualitative studyelizabeth A. Beverly, PhD, linda A. Wray, PhD, Cynthia l. laCoe, BA, and Robert A. Gabbay, mD, PhD

spectrum.diabetesjournals.org

FeatuRe aRticle

50 “Es como uno bomba de tiempo [It’s like a time bomb]”: A Qualitative Analysis of Perceptions of diabetes Among First-degree relatives of latino Patients With diabeteserida Castro-Rivas, mD, mS, Carla Boutin-Foster, mD, mS, maria milan, mD, and Balavenkatesh Kanna, mD, PhD

DePaRtments

3 Editorial: Calling All educators: let us Know Your educational needsJoshua J. Neumiller, PharmD, CDe, FASCP, editor-in-Chief

58 Nutrition FYI: treatment of Mild HypoglycemiaAlison B. evert, mS, RD, CDe

63 Special Report: diabetes Prevention and Management: The Thrill is not GoneAnn Albright, PhD, RD

69 Special Report: improving the lives of All People Affected by type 2 diabeteslurelean B. Gaines, RN, mSN

W I N T E R 2 0 1 4

4-COLOR 1x 6x 12x 24x 36x 48x 60x 72x 96x

Full Page $5,270 $5,200 $5,070 $5,020 $5,010 $4,970 $4,950 $4,940 $4,900

1/2 Page $4,440 $4,350 $4,290 $4,250 $4,240 $4,210 $4,200 $4,180 $4,170

1/4 Page $4,100 $4,040 $3,980 $3,940 $3,930 $3,920 $3,900 $3,890 $3,880

BW 1x 6x 12x 24x 36x 48x 60x 72x 96x

Full Page $2,580 $2,500 $2,400 $2,330 $2,320 $2,270 $2,250 $2,240 $2,200

1/2 Page $1,740 $1,660 $1,600 $1,550 $1,540 $1,510 $1,500 $1,480 $1,470

1/4 Page $1,400 $1,350 $1,290 $1,250 $1,240 $1,220 $1,210 $1,200 $1,180

circulation4,000

Diabetes Spectrum is a quarterly journal for diabetes educators, dietitians, nurse practitioners, and other health care providers. Each issue of the journal examines a specific diabetes care topic, with a focus on translating recent research findings into practical clinical applications.

frequencyQUARTERLY

AUDIENCE: Certified diabetes educators, dietitians, nurse practitioners

2018 RATES


INSERTS-suppliedSINGLE SHEET AND DOUBLE SHEET



DEADLINES ISSUE WINTER SPRING SUMMER FALL

Ad Close 1/3/18 4/2/18 7/2/18 10/1/18

Materials Due 1/16/18 4/17/18 7/18/18 10/19/18

Inserts Due 1/26/18 4/25/18 7/25/18 10/26/18

specs and ad submissionsJOURNALS

MATERIAL REQUIREMENTSMaterials for publication must be submitted as high-resolution, press-ready PDF files (XLA compliant). Native files are not accepted. Files must be set for trim size and allow for bleed.

AD MATERIALS & INSERT QUANTITIES Please contact Advertising Manager for FTP information and/or shipping address:Julie DeVoss [email protected]

Incomplete, incorrect materials or those received after the published deadline are subject to additional charges.

SHIPPING SUPPLIED INSERTSLabel shipment with issue month and number of inserts supplied.Dartmouth Printing CompanyAttn: Lisa Davis69 Lyme RoadHanover, NH 03755603-653-7215

REPRINT INFORMATIONFor bulk reprint information, contact:Marcus GloverSheridan Content Services800-635-7181 ext. [email protected]

COVERSC2 4-color• rate plus 15%

C3 4-color• rate plus 10%



Spread 15 3/4" x 10 3/8" 17" x 11 1/8"

Full Page 7 5/8" x 10 3/8" 8 1/2" x 11 1/8"

1/2 Page Horizontal 7 5/8" x 5" Not Available

1/2 Page Vertical 3 1/2" x 10 3/8" Not Available

1/4 Page 3 1/2" x 5" Not Available

DIABETES CARE & DIABETES

MECHANICAL REQUIREMENTS Binding: Perfect BoundTrim Size: 8 1/4" x 10 7/8"

CLINICAL DIABETES & DIABETES SPECTRUM

MECHANICAL REQUIREMENTS Binding: Saddle-StitchedTrim Size: 8 3/16” x 10 7/8”

COVERSC2 4-color• rate plus 20%




Spread 15 7/16" x 10 1/4" 16 3/4" x 11 1/4"

Full Page 7 1/4" x 10 1/4" 8 7/16" x 11 1/8"

1/2 Page Horizontal 7 1/4" x 5" Not Available

1/2 Page Vertical 3 1/2" x 10 1/4" Not Available

1/3 Page 2 1/4" x 10 1/4" Not Available

DIABETESPRO QUARTERLY

MATERIAL REQUIREMENTSMaterials for publication must be submitted as high-resolution, press-ready PDF files. Native files are not accepted.

DEADLINES

circulation14,000

DiabetesPro Quarterly is the Association’s newsletter for its professional members. Each quarterly print newsletter features breaking clinical news, meeting reports and research summaries, professional education opportunities, and more. Issues are also emailed to the American Diabetes Association’s professional members, and a digital edition is available online.

frequencyQUARTERLY

AUDIENCE Endocrinologists, clinicians and physicians, researchers, diabetes educators, dietitians, and other health care professionals

ISSUE WINTER SPRING SUMMER FALL

Ad Close 1/3/18 4/2/18 7/2/18 10/1/18

Materials Due 1/19/18 4/17/18 7/20/18 10/19/18

Inserts Due 1/26/18 4/27/18 7/27/18 10/26/18

AD SPECS

AD MATERIALS Spread: 11 1/4" x 17 1/4"Full Page: 8 1/2" x 11"Bleed: 8 3/4" x 11 1/4"

For more information, please contact:Julie DeVoss [email protected]

BREAKINGclinical news

RESEARCHsummaries

MEETINGreports

digital networkJOURNALS

OUR ONLINE NETWORK provides a variety of professional members with breaking news, scientific conference reports, clinical practice recommendations, and more.

• Over 850K sessions per month• 35,000 active subscribers to the ADA

Journals eTOC Alerts• 7,500+ Facebook followers, 2,500+ Twitter

followers• 75,000 downloads over the past year of

Diabetes Core Update podcasts

monthly users

45,000monthly sessions

55,000monthly page views 85,000

CLINICAL DIABETES

monthly users



DIABETES SPECTRUM

monthly users



DIABETES

monthly users


540,000monthly page views 1,040,000

DIABETES CARE

1.6 MILLIONmonthly page views

eTOC ALERTS & PODCASTS

eTOC alerts are email notifications containing the table of contents of a new journal issue. These alerts can support both banner and skyscraper ads.

• The latest clinically relevant articles from the American Diabetes Association’s four scholarly journals are featured monthly via audio podcasts.

• The podcasts are FREE. Each episode is approximately 15 minutes long and presents 5-6 recently published articles.

• Catering to the busy health care professional who has little time to review journal articles in depth, Diabetes Core Update podcasts

focus on how the latest research and information published in the Association’s

journals are relevant to clinical

practice and can be applied in

a treatment setting.

eTOC ALERTS

Diabetes Core Update PODCASTS

JOURNAL FREQUENCY LIST SIZE* Diabetes 13x/year 8,850 AUDIENCE: Scientists, academicians, and opinion leaders

Diabetes Care 13x/year 13,900 AUDIENCE: Endocrinologists, diabetologists, and physicians

Clinical Diabetes 5x/year 3,000 AUDIENCE: Gatekeepers in diabetes treatment Diabetes Spectrum 4x/year 1,200 AUDIENCE: Diabetes educators and other health care team members

*List size subject to change

The Association’s journal podcast for primary care physicians is downloaded more than times a year. 75,000

SPONSORSHIPSALIGNING YOUR BRAND with the American Diabetes Association not only builds goodwill, but will also be a strong business asset.

CUSTOMIZED OFFERINGSThe American Diabetes Association develops turnkey, customized opportunities providing unique ways to build your brand. Affiliation with the Association provides ample benefits because we:• Deliver a national platform with local,

grassroots touch points• Salute our sponsors as key players in the fight

to stop diabetes, who contribute to the defense of our vast audiences’ livelihoods

• Position sponsors as providers of life-saving information, research, and tools for people living with diabetes and their families

• Link partners with healthy living messaging for a growing audience

CAUSE MARKETING• Donate a portion of your sales to the ADA• Matching gift challenges

NATIONWIDE TEAM SPONSORSHIPS• Community outreach• Employee teams

CUSTOM BOOKS• Full library of consumer and medical titles for

logo branding

NATIONAL STRATEGIC PARTNERSHIP

• Year-round national benefits• Special event or program• Signage and sampling• “Proud sponsor” logo

SPECIAL EVENT OR PROGRAM SPONSORSHIP

• Tour de Cure® Events• Multicultural events• Living with Type 2 Diabetes• Diabetes Food Hub• Type 2 Production: Mama’s Girls 2

CONTACT USAMERICAN DIABETES ASSOCIATION Paul Nalbandian Associate Publisher, Advertising & SponsorshipsEmail: [email protected]: 703-253-4806

PHARMACEUTICAL/DEVICE - PRINTTina AulettaSenior Account ExecutiveEmail: [email protected]: 703-253-4809

CONSUMER - EASTERN REGIONGregg Willinger Account ManagerEmail: [email protected]: 914-588-0545

CONSUMER - MIDWEST/WEST REGIONLisa Morton Senior Account ManagerEmail: [email protected]: 312-346-1805 Ext 6571

PHARMACEUTICAL/DEVICE - DIGITALThe Walchli Tauber Group Maura PaolettiNational Sales ManagerEmail: [email protected]: 443-512-8899 Ext 110

ADVERTISING PRODUCTIONJulie DeVoss GraffSenior Advertising ManagerEmail: [email protected]: 703-299-5511

BILLING & COLLECTIONSJosh FloresSenior ManagerEmail: [email protected]: 703-549-1500 Ext 2110

MEMBERSHIP1-800-806-7801

Documents

2018 - American Diabetes Associationmain.diabetes.org/dforg/pdfs/2018-media-kit.pdf · 2018 MEDIA KIT. DIABETES FORECASTprint rates THE AMERICAN DIABETES ... the title and issue of