2016 MT F2S Summit · SIX #SocialMedia Strategies to Promote Your Program NOW Farm to School Summit ~ Bozeman, MT September 2016 Dayle Hayes, MS, RD ... 70% of their media 6me on

SIX#SocialMediaStrategiestoPromoteYourProgramNOWFarmtoSchoolSummit~Bozeman,MT

September2016

DayleHayes,MS,RDFACEBOOKSchoolMealsThatRockTWITTER@SchoolMealsRock

BLOGwww.SchoolMealsThatRock.orgPINTERESTSchoolMealsThatRock

Six#SocialMediaStrategiesto

PromoteYOURProgramNOW

•  CheerleaderforExcellenceinSchoolHealth&ChildNutri6on•  Consultanttoagencies,organiza6ons&districtsna6onwide•  2013MontanaSchoolNutri6onProfessionaloftheYear(MTSNA)

•  FacebookSchoolMealsThatRock

•  TwiWer@SchoolMealsRock

•  PinterestSchoolMealsThatRock

•  Instagram@SchoolMealsThatRock

•  [email protected]

DayleHayes,MS,RD

Hashtags#MTF2Ssummit#F2SMonth#farmtoschool

TwiWertags@SchoolMealsRock@SchoolLunch@farmtoschool@foodcorps

@TWITTER#PARTY POSTIT.PINIT.TWEETIT.

Making#SocialMedia

ChannelsWorkforYourProgram

GenerateposiYveinteracYonsandconversaYons

withoutusingtonsofYmeandenergy

• It’swhereourcustomersare.• It’swhereourcriYcsare.• It’swhereourinspiraYonis.

6


September2016



GenZspendsupto70%oftheirmedia

6meonYouTube

AperfectplaOormtotellMillennialparentsaboutthequalityof

yourmenus

SOURCE:1Sta6s6ca.com;worldwideusers;Q12016;2Sta6s6ca2015;3hZps://www.youtube.com/yt/press/sta6s6cs.html

1.59BMonthlyAcYveUsers1

•  1/3oftheinternet-enabledworldlogsintoFacebookatleastonceaday.

400MMMonthlyAcYveUsers2

•  InstagramsurpassedTwiWerinQ3of2015withMAU

320MMMonthlyAcYveUsers1

1BMonthlyAcYveUsers3

•  TwiWerservesastheprimarysocialchannelforconversaYon,sociallisteningandprovidesreal-Ymedata.

•  YouTubeisthesecondlargestsearchengineonthewebandservesasaprimaryvideoconsumpYonplacorm.

MAU=MonthlyAcYveUser

#SocialMediaUsage

1.   TakeFOCUSEDphotosandvideos.2.   GrabGREATgraphics.3.   RepeatPOSITIVEmessages.4.   CreateCAPTIVATINGconversaYons.5.   PostandshareREGULARmessages.6.   #HASHTAG#ofenand#responsibly.


September2016




September2016




September2016



25 26


September2016



CONVERSATIONSAmplifying Messages•  FOLLOW folks

•  LIKE posts

•  COMMENT on posts

Sch

oolM

ealsTha

tRoc

k

Face

book

@Sch

oolm

ealsrock

Tw

itter

@ch

efsa

mRSU14

Tw

itter

@schoolmealsthatrock


September2016



@brittroley

POSTINGRegularity more important

than total quantity•  Devote 10-15 minutes per day

•  1-2 post per day OR …

•  3-4 times per week

LivingstonFarmtoSchool

LoudounVACountyPublicSchools Windham-RaymondME


September2016



CoppellISDTX BartowCountyGA

#hashtagsMaking Connections

•  #nationalconnections

•  #communityconnections

•  #schoolconnections

#F2SMonth#farmtoschool #feedmyschool#iamgeorgiagrown


September2016



#tasteofcarrollton#trojansallin

#MTF2

Ssu

mmit

#Sprou

ting

Suc

ces16

#farm

toscho

ol

53 54


September2016



55 56

1.   TakeFOCUSEDphotosandvideos.2.   GrabGREATgraphics.3.   RepeatPOSITIVEmessages.4.   CreateCAPTIVATINGconversaYons.5.   PostandshareREGULARmessages.6.   #HASHTAG#ofenand#responsibly.

•  CheerleaderforExcellenceinSchoolHealth&ChildNutri6on•  Consultanttoagencies,organiza6ons&districtsna6onwide•  2013MontanaSchoolNutri6onProfessionaloftheYear(MTSNA)

•  FacebookSchoolMealsThatRock

•  TwiWer@SchoolMealsRock

•  PinterestSchoolMealsThatRock

•  Instagram@SchoolMealsThatRock

•  [email protected]

DayleHayes,MS,RD

Documents

2016 MT F2S Summit · SIX #SocialMedia Strategies to Promote Your Program NOW Farm to School Summit ~ Bozeman, MT September 2016 Dayle Hayes, MS, RD ... 70% of their media 6me on