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2 0 1 6 M E D I A K I T
POWERFUL ACCESS TO DECISION-MAKERSP R I N T | D I G I T A L | M A R K E T I N G
UNMATCHED ACCESSACROSS THE INDUSTRY
WEBSITESRecyclingTodayGlobal.com | RecyclingToday.com | CDRecycler.com | REWMag.com
E-NEWSLETTERSRecycling Today Global Edition | Recycling Today Weekly | Auto Shredder | Plastics Recycling ReportDirect Current (Electronics Recycling) | REW E-News | Anaerobic Digestion | Solid Waste Report | C&DR E-News CONFERENCESPaper Recycling Conference Europe | Plastics Recycling Conference Europe | Paper Recycling Conference IndiaPaper & Plastics Recycling Conference North America | Renewable Energy from Waste Conference
2 | MEDIA KIT 2016
Let’s keep this simple.After all, your time is valuable.
As a marketer you’re asked to wear multiple hats: project manager, brand strategist, media buyer, digital engagement guru, creative director. It can be overwhelming. And, unfortunately, there are only 24 hours in a day. What does it mean?
Marketing Is Hard. We Can Help. It starts with a one-on-one meeting—either in person or on the phone—with your account manager, who listens, and we mean really listens, to your sales and marketing objectives for the coming year. From there, we develop a custom marketing program specifically tailored to meet your goals and objectives that uses the latest cutting-edge opportunities to drive your business success across multiple media platforms—print, digital, customised e-newsletters, database development, video production, advertorials and more. The result is a highly targeted, cost-effective, measurable return on your investment. Partner with Recycling Today Global Edition to see just how far the industry’s media market leader can take you in 2016!
James R. KeefeGroup Publisher+1 [email protected]
WHY ADVERTISE WITHRECYCLING TODAY GLOBAL EDITION?
SALES TEAM
JEN MAY Recycling Today and
Recycling Today Global Edition+1 216-393-0260
ED GALLOConstruction &
Demolition Recycling andRenewable Energy from Waste
DIANA DIRIENZORecycling Today and
Renewable Energy from Waste+1 216-393-0236
MARTY SMITHRecycling Today
+1 216-393-0279 [email protected]
MICHAEL WOJCIECHOWSKIRecycling Today
+1 216-393-0259 [email protected]
recycling today®
M E D I A G R O U P
MEDIA KIT 2016 | 3
HARNESS THE POWER OF PRINTRecycling Today Global Edition reaches 31,794 decision-makers across
137 nations. That’s the deepest reach into the international recycling industry.
Special IFAT Promotional PackageIt’s important to maximise your exposure during an IFATyear to deliver important visitors to your stand throughoutthe trade fair. We have developed a special four-partpackage to do that and to continue promoting newdevelopments released in Munich.
IFAT Preview – The March/April edition will preview what visitors can expect in Munich. It’s a perfect time to promote your stand number and products.
IFAT Product Preview – Three weeks prior to the fair and again one week prior to the fair, we will distribute a special product promotion email to our entire database. You’ll reach 137 nations and help to drive qualified visitors to your stand.
On-site Distribution – Through special arrangement with show management, the May/June issue will be distributed during the Munich expo.
Product Roundup – Our editors will prepare a roundup of important new introductions made during the trade fair. As an advertiser in our IFAT package, you are guaranteed to be included.
In which ways are you involved in purchasing at
your company?*
Which one magazine do you look to for information regarding
new products and equipment?*
Which one publication do you pass along to others to read
and share articles with?*
• Provide input/make recommendations • Make the actual purchase • Final approval • Not involved at all
40.8%
26.8%
18.3%14.1%
• Recycling Today Global Edition – 65.3%• Recycling International – 34.7%
• Recycling Today Global Edition – 63.9%• Recycling International – 36.1%
65.3% 63.9%
85.9%HAVE PURCHASING INVOLVEMENT$137
COUNTRIES REACHED31,794TOTAL REACH
4 | MEDIA KIT 2016
*Readership Study findings.
By developing a 360 MARKETING PROGRAM— featuring a combination of print and digitaladvertising—you’ll reach the entire recycling marketplace with your targeted ad message—and do it in a cost-effective and highly efficient fashion.
EXPAND YOUR REACH WITH DIGITALNew for 2016: Recycling Today Global Edition offers a stand-alone website. Along with33,402 e-newsletter recipients, this site allows you to dynamically expand your reach.
• Website Advertising• E-Blasts• E-Newsletter• Auto Shredder E-Newsletter• Breaking News Alerts
ISRI and IFAT Product PreviewsProduct Previews drive expo traffic and increase awareness of your products.
ISRI Convention – distributed to Recycling Today e-newsletter and Recycling Today Global Edition e-newsletter subscribers.
IFAT – distributed to Recycling Today Global Edition e-newsletter subscribers.
• Lightbox Advertising• Sponsored Webinars• Custom E-Newsletters• Virtual Conference Sponsorships
• Digital Edition/Smartphone• Industry Newsfeed• Podcasts
Website Ads E-newsletter Ads
LIGHTBOX AD
LEADERBOARD AD LEADERBOARD AD
BANNER ADCUBE AD
CUBE AD
SUPERCUBE AD
TEXT AD
DIGITAL PRODUCTS
MEDIA KIT 2016 | 5
RecyclingTodayGlobal.com
RecyclingTodayGlobal.com Bi-weekly E-newsletter
MARKETING SERVICES• Custom magazines• Custom apps• Case studies and advertorials • E-newsletter creation and deployment• Roundtable or focus group discussions• Podcast and webinar series• Brochures and books• Special events
HIGH-IMPACT EVENTS ANDMARKETING SOLUTIONS
In addition to our print, digital and Web products, we offer events and turnkey marketingservices to develop high-impact marketing tools that meet your needs and objectives.
Paper Recycling Conference Europe – November 2016Hosted each year in cities throughout the continent, this event offers consuming mills, traders and merchants, government recycling officials, brokers, consumers and equipment and service providers involved in the industry an important forum to network with industry colleagues and to discuss the latest market trends.
Plastics Recycling Conference Europe – November 2016Co-located with the Paper Recycling Conference Europe, this event offers producers, brand owners, recyclers, government recycling officials, brokers, plastics processors and equipment and service providers unmatched insights into the rapidly evolving plastics recovery and recycling sector.
Paper & Plastics Recycling Conference North America – October 2016In partnership with the Paper Stock Industries chapter of the Institute of Scrap Recycling Industries Inc. (ISRI) and SPI: The Plastics Industry Trade Association, this event brings together suppliers, consumers, equipment vendors, state and local recycling officials and other professionals affiliated with the recovered plastics and fibre industries.
Paper Recycling Conference India – February 20172017 will see the Paper Recycling Conference return to India. We’ll again partner with local trade associations to produce an event situated in the heart of one of the world’s largest markets for recovered paper.
For complete details on all of our events,please visit RecyclingTodayEvents.com.[
6 | MEDIA KIT 2016
5811 Canal Road, Valley View, Ohio 44125 USA. For information, contact Michelle Wisniewski at +1 216-393-0296 or at [email protected].
Ad Sizes: English .............................................................. Width................ DepthTrim Size .......................................................................................................7.5” ........................10.5”2-Page Spread .........................................................................................15.0” ........................10.5”Full Page (live space) ...............................................................................7.0” ........................10.0”1 ⁄ 2 Page Island ......................................................................................4.25” ........................7.25”1 ⁄ 2 Page Vertical ................................................................................ 3.375” ........................9.25”1 ⁄ 2 Page Horizontal .............................................................................6.75” ........................4.75”1 ⁄ 3 Page Vertical ......................................................................................2.0” ........................9.25”1 ⁄ 3 Page Square ....................................................................................4.25” ........................4.75”1 ⁄ 4 Page Square ....................................................................................3.25” ........................4.75”1 ⁄ 6 Page Vertical ......................................................................................2.0” ........................4.75”Single-Page Bleed .................................................................................7.75” ..................... 10.75”Spread Bleed ........................................................................................ 15.25” ..................... 10.75”
Ad Sizes: Metric ............................................................... Width................ Depth Trim Size .............................................................................................191mm .................267mm2-Page Spread ...................................................................................381mm ..................267mmFull Page (live space) ......................................................................178mm ..................254mm1 ⁄ 2 Page Island ................................................................................108mm ................. 184mm1 ⁄ 2 Page Vertical ................................................................................86mm ..................235mm1 ⁄ 2 Page Horizontal .......................................................................172mm ..................121mm1 ⁄ 3 Page Vertical ............................................................................... 51mm ..................235mm1 ⁄ 3 Page Square ..............................................................................108mm ..................121mm1 ⁄ 4 Page Square ................................................................................ 83mm ..................121mm1 ⁄ 6 Page Vertical ................................................................................51mm ..................121mmSingle-Page Bleed ...........................................................................197mm ..................273mmSpread Bleed .....................................................................................388mm ..................273mm(On all bleed advertisements, allow 3 ⁄ 8” or 9.525mm from any trim edge for live or type matter. Add 1 ⁄ 8” or 3.175mm to gutter for each page on spread ads. Supply ruled proof showing crop line.)
RECYCLING TODAY GLOBAL EDITION ONLINEWe offer leaderboard and cube ads on our site. The cube ad position offers20 equally rotating spots per month, while the more exclusive leaderboard offers 10 equally rotating spots per month. Advertisers may invest in as many of these individual spots as they wish. Our e-newsletters offer a single cube ad, up to three banner ads and text ads. Rates are per insertion.
Website Ad Sizes ............................................................. Width................ DepthCube Ad ...........................................................................................300 pixels ............. 250 pixelsLeaderboard ..................................................................................728 pixels ................90 pixelsSuper Cube Ad ..............................................................................300 pixels ............. 600 pixelsLight Box Ad ..................................................................................500 pixels ............. 500 pixelsSmart Phone Banner ..........................................................320 pixels .............. 50 pixels
E-Newsletter Ad Sizes ..................................................... Width................ DepthBanner Ad .......................................................................................468 pixels ................60 pixelsCube Ad ...........................................................................................300 pixels ............. 250 pixelsLeaderboard Ad ...........................................................................728 pixels ................90 pixelsText Ad .............................................................................................360 pixels ............. 180 pixels
Digital File Specifications for Web Advertisements: The preferred file formats for all Internet ads are .gif, .jpg, .swf and .fla. Other accepted file formats are .tiff and .psd. Please email all artwork, copy instructions, insertion orders, contracts and plans to John Bennett at [email protected] or call +1 216-393-0224 for more information. Max file size: 100k.
PRINT ADVERTISINGAdvertising Rates: Frequency discounts are earned within 12 consecutive months by advertising in any combination of Recycling Today Global Edition,Recycling Today, Construction & Demolition Recycling, Renewable Energy from Waste, directories, buyers’ guides and other GIE Media titles.
Digital Edition: All print edition advertisers are automatically included in our digital and app editions.
Other Special Positions: For guaranteed positions, add a 10% premium charge to the rate.
Classified Advertising:• $75 for 1st column inch, $50 each additional inch, noncommissionable• Standard two-colour: $25 additional; four-colour: $50 additional
Inserts: Contact the Publisher for pricing and the Production Director formechanical specifications. (A sample is required.) 100-lb. coated book stock or 80-lb. offset stock maximum.
All inserts should be shipped prepaid to: Recycling Today Global Edition,Publishers Press Inc., 100 Frank E. Simon Ave., Shepherdsville, KY 40165,Attn: Jesse Davis. Please include issue date.
Commissions and General Information: 15% of gross billing allowed torecognized advertising agencies on space, colour, special positions and inserts. Net 20 days from date of invoice. Advertisers and advertising agencies assume liability for all content (including text, representation and illustration) ofadvertisements, printed or electronic, and also assume responsibility for any claims arising therefrom made against the Publisher. Publisher reserves the right to reject advertising he feels is not in keeping with the publication’s standards.
Mechanical Requirements: Saddle stitch, three columns to a page. Paper stock: machine coated, 50-lb., recycled body with 100-lb. cover. Colours available: matched, 4-colour process (AAAA-MPA). Trim size 7-1 ⁄ 2" x 10-1 ⁄ 2".
Digital Files, Specifications for Print and Mailing Instructions: The preferred file format for all print advertising is high-res, press-ready .pdf, .tif, .jpg and .eps. Ads can be submitted via FTP upload. Progressive proofs or colour keys required on all 4C advertising. Ship all advertising artwork, insertion orders, contracts and copy instructions for printed ads to: Recycling Today Global Edition,
2016 Frequency Discounts
Inside Ads 1x 3x 6x 12x 18x 24x
Full Page $3,705 $3,372 $3,068 $2,794 $2,542 $2,312
2 ⁄ 3 Page $3,112 $2,832 $2,577 $2,347 $2,135 $1,942
1 ⁄ 2 Island $2,582 $2,350 $2,138 $1,947 $1,772 $1,611
1 ⁄ 2 Page Standard $2,275 $2,070 $1,884 $1,715 $1,561 $1,420
1 ⁄ 3 Page $1,523 $1,386 $1,261 $1,148 $1,045 $950
1 ⁄ 4 Page $1,156 $1,052 $957 $872 $793 $721
1 ⁄ 6 Page $752 $684 $623 $567 $516 $469
Covers
2nd – – $4,542 $4,101 $3,702 $3,343
3rd – – $4,170 $3,765 $3,398 $3,069
4th – – $5,005 $4,520 $4,079 $3,684
Colour Charges
Single Page 1x 24x or Greater
Standard two-colour, extra $295 $245
Four-colour process, extra $830 $630
Spread
Standard two-colour extra $550 $425
Four-colour process, extra $1,450 $1,160
Website Ads Per Month
Cube Ad $755
Leaderboard Ad $921
Super Cube Ad $1,321
Light Box Ad $2,200
E-Newsletter Ads Per Insertion
Banner Ad $820
Cube Ad $943
Leaderboard Ad $1,056
Text Ad $1,160
5811 Canal RoadValley View, OH 44125 USA+1 216-393-0300 | RecyclingTodayGlobal.com
MEDIA KIT 2016 | 7
2016 Jan-Feb March-April May-June July-Aug Sept-Oct Nov-Dec
Commodity Focus Ferrous Aluminium Recovered Fibre Red Metals Stainless and
High-Temp Alloys Plastics
Regional Spotlight East Asia Middle East India Eastern Europe Africa Latin America
Processing Point
End-of-Life Electronics Shredding ASR Diversion
and Recovery Recovered Fibre Plastics Metal Sorting
Other Features
Collection Report
Paper Industry Report
IFAT Preview
Circular Economy Perspectives
Steel Industry Report
InventoryManagement
IFAT Postshow Review
Circular Economy Perspectives
Export Rules and Restrictions Update
Circular Economy Perspectives
Nonferrous Industry Report
2016 Market Review
Bonus Distribution
12th International Forum on Ferrous and Nonferrous Scrap Metals
International Automobile Recycling Conference
ISRI Annual Convention
BVSE Recovered Paper Conference IE Expo (IFAT China)
REW/Istanbul
BIR WorldRecyclingConvention &Exhibition
IFAT
WasteExpo
ISRI Gulf Coast
CARI Convention
Copper RecyclingConference
China Waste Expo
WasteMet Asia
ISRI Commodity Roundtables
RWM
InternationalCongress forBattery Recycling
WasteCon
BIR Round-Table Sessions
Paper & PlasticsRecyclingConference
Paper Recycling Conference Europe
Plastics Recycling Conference Europe
CMRA International Trade Fair
Ecomondo
ElectronicsRecycling Asia
IFAT India
International Recycled Aluminium Conference
China Precious Metals Recycling ForumInternational
WasteManagementMiddle East Forum
BVSE Annual Meeting
InternationalElectronicsRecyclingCongress
EcoWaste
Pollutec
Close Date 15-Dec-15 15-Feb-16 14-Apr-16 15-Jun-16 15-Aug-16 14-Oct-16
Materials Due 22-Dec-15 22-Feb-16 21-Apr-16 22-Jun-16 22-Aug-16 21-Oct-16