2 0 2 0 M E D I A K I T

F O C U SFLOOR

F O C U SFLOOR

Who We AreW

ho We A

re

Winning in this business is a straightforward formula: focus on your reader—regardless of their method of consumption; give them the type of information they can use to be more successful; and make sure that every issue is interesting, easy to consume and addresses the challenges of the day. The Floor Focus/FloorDaily target audience is dynamic and seeks information across mul-tiple platforms with varying levels of granularity. Some readers just seek the “what,” while others want to know the “why.” As a media buyer, your challenge is to select an authentic partner that has both earned the respect of the target audience as a trusted resource and is easily accessible, both in print and online. Where and how your brand message is seen speaks volumes about your engagement in this business.

Who

We

Are

Shashi CaanDesignerShashi Caan Collective

Jay SmithPresidentFloorExpo

Phil SchrimperOwnerJP Flooring

Geoff GordonExecutive DirectorFuse Alliance

“ Since flooring is a key element in design, it is imperative that designers stay abreast of trends. Floor Focus is, undoubtedly, the best resource to help us make the decisions necessary to successfully integrate flooring into a winning design.”

“ I read Floor Focus as soon as it hits my desk. They do a great job of covering the big picture in the flooring industry. Floor Focus is a very important resource for our entire team.”

“ Floor Focus and Floordaily are part of my daily routine for two reasons: it’s the honest truth and the topics they cover match the challenges we’re facing in the market.”

“ Floor Focus is my go-to source for infor-mation about the flooring industry. I find the articles to be very insightful and I know I am getting the unfiltered truth. With all the changes going on in our industry, it is important to get the complete perspective on current news and developments and Floor Focus certainly delivers.”

We’ve learned that if you give your audience something they can’t get anywhere else, they’ll always come back for more. Fortunately for us, the Internet is filled with misinformation and un-vetted opinions. Decision makers in the flooring business recognize the need for honest and impartial information. Our articles, interviews, research projects and reports are all grounded on fundamental principles of accuracy and objectivity.

Features

Charlie DilksChief Product OfficerCCA Global

Jeff MaccoCEOMacco’s Floor Covering Center

Maryanne AdamsPresident/CEOAvalon Flooring

Laurence CartledgeDesign Director, Associate PrincipleRottet Studio

“From a buyer’s perspective, Floor Focus does a great job of cutting through the fluff and reporting on what’s important.”

“ Floor Focus offers insightful and extremely relevant articles as well as interviews from flooring leaders giving first-hand accounts of our business climate. It is a great source of information for us.”

“Floor Focus publishes a great magazine that provides up-to-date insight into the flooring industry with information on product trends and suppliers. And I read FloorDaily every day!”

“Floor Focus is always full of up-to-date product information, market sector analysis and design trends featuring designers from across the country. It’s a welcomed pick-up and carry-along that gives me an opportunity to get away from the barrage of electronic mail.”

We reach key decision makers in the retail, contract dealer, architect and design, facility management, builder and distributor segments of the buying chain.

Feat

ures

AuthenticFocusedConcise

Trusted

Consumer Buying HaBits:What’s important to consumers when they buy flooring today.

reports/researCH:

Annual Report

Dealer Census

Commercial Market Report

Annual Sustainability Report

Polished Concrete Report

market trends:

Commercial Sector Flooring Trends

Color Forecast

surveys:

Top 250 Design Survey

Retailer Survey

Commercial End-User Survey

Consumer Survey—Post-Purchase

and more:

Vision Design Awards

Digital Marketing

Emerging Leaders Awards

Visual

See calendar for more details.

2020 Special Features

Objective

Target Audience

Floor Notes Short news bites on industry changes

Designer ForumGuest designers discuss flooring’s contribution to highlighted projects

Best PracticesProgressive retailer, contract dealer or distributor featured each month, highlighting their recipe for success

Design Ovations Designers provide commentary and examples of their favorite flooring trends

Focus on Leadership Recognizing leaders we can all learn from

Marketing Minute Navigating product, price, place and promotion

Contractor’s CornerAdvice for the commercial flooring contractor

People PowerTechniques for motivating successful behavior

Tile FilesInnovative trends and developments in the ceramic and porcelain tile sector

Wood Cuts Insight and advice on this popular product category

Flooring ForensicsFrom materials to installation, insights on technical issues

Social SavvyStrategies for leveraging social media

Foot NotesA light-hearted take on industry topics

Regular Columns

Targ

et A

udie

nce

Floor Focus is a national publication that reaches decision-makers

in all sectors of the industry that influence which products are

selected: retail and contract dealers, designers, facility managers,

manufacturers and distributors. Our readers see us as their

#1 resource for the latest on industry trends, research, insight

and topics of value to help them make smart decisions

and improve their bottom line.

Target Audience

Consultants / Others Related to the Industry

1.3%

Installers1.0%

Flooring Manufacturers /Suppliers3.7%

Facility Managers1.3%

Commercial Designers /Architects29.9%

Distributors1.5%

*Percentage of circulation, November 2019 BPA audit. See enclosed audit for more specifics.

Retailers/Contract Dealers

61.3%

• Special Positions: 15% for Inside Front Cover and Back Cover; 10% for Inside Back Cover, Center Spread and Island.• For Insert, tip-in and other custom printing options, contact our office.

Ad SpecificationsFull Page:Page w/bleed: 81⁄2” x 111⁄8”Trim size: 81⁄4” x 107⁄8”Bleed: 1⁄8” beyond trimSafety: 1⁄4” inside trim

Two Page SPread:Spread w/bleed: 163⁄4” x 111⁄8”Spread trim: 161⁄2” x 107⁄8”

ParTial Page:2⁄3” Page: 41⁄2” x 95⁄8”1⁄2” Island: 41⁄2” x 71⁄2”1⁄2” Horizontal: 67⁄8” x 47⁄8”1⁄2” Vertical: 33⁄8” x 95⁄8”1⁄3” Vertical: 21⁄8” x 91⁄2”1⁄3” Island: 41⁄2” x 5”1⁄4” Island: 33⁄8” x 47⁄8”1⁄4” Horizontal: 67⁄8” x 23⁄8”

Rates

Rates—Floor Focus MagazineFour Color 1X 3X 6X 10X 12X

(within 1 yr)

Page $5,665 $5,350 $5,085 $4,825 $4,300

2/3 Page 4,980 4,570 4,330 4,165 3,910

1/2 Page 4,140 3,880 3,720 3,650 3,460

1/3 Page 3,290 3,145 3,040 3,935 2,725

1/4 Page 2,890 2,725 2,620 2,515 2,305

Rat

es

Specifications• Trim size—81⁄4” x 107⁄8” for a full page, 161⁄2” x 107⁄8” for a spread.

• Active material—Must be at least 1⁄4” inside trim.

• Bleeds—Must extend 1⁄8” beyond trim.

• Bleed cost—There is no extra charge for bleeds.

Format• Files must be compatible with InDesign (such as Illustrator, FreeHand

or Photoshop EPS or TIFF files). Include all screen and printer fonts

and all high resolution graphics that support the file. High resolution

PDF/X-1A files are acceptable.

• The file and supporting graphic files must be set up for four color

(CMYK) process separations.

ProofsA final laser proof of the file should be provided to ensure our output

matches what you expect. Also, our printer runs to SWOP proofs on

press. If a proof is not supplied, we run within density under Industry

Standards, which does not necessarily mean that exact color tone is

matched as intended. Supplying a SWOP proof is vital when

crucial color match is imperative.

Ship To & Contact InformationProduction Department: Karen Rochette

Email, FTP or any of the services to send large files are welcome.

Floor FocusPO Box 3399Chattanooga, TN 37404Karen@FloorFocus.com

Enclose a copy of the insertion order or clearly mark the advertiser’s name and issue date for insertion.

For any questions or concerns, contact Karen at 423-752-0400, ext. 115.

Production

FloorDaily Website

FloorD

aily

Breaking News—Daily Interviews—Industry Events

FloorDaily is the industry’s leading source (traffic share of 74.27%)* of

breaking news and audio interviews. The combined “first news” audio/video

and headline coverage creates an ongoing conversation among industry

leaders and is a valuable tool.

• Unique visitors per month**—42,000• Daily newsletter subscribers—over 21,000• SEO performance

#1Features include:• Top news stories (updated 3x daily)

• Interviews with industry leaders

• Floor Focus articles

• Key economic indicators

• Listing and links to suppliers

• Recent industry events

• Industry event calendar

• Product news

*SimilarWeb.com **Google Analytics

Floo

rDai

ly

Rates—FloorDaily.net

FloorDaily.net Advertising Rates

Home Page AdvertisingHeader Banner $1,890/moRight Side Banner $1,890/mo

News Page AdvertisingHeader Banner $1,525/moRight Side Banner $1,525/mo

Daily Newsletter AdvertisingHeader Banner NegotiatedRight Side Banner NegotiatedBottom Banner NegotiatedInterview Page AdvertisingHeader Banner $1,155/moRight Side Banner $1,155/mo

Product News Page AdvertisingHeader Banner $1,050/moRight Side Banner $1,050/mo

Product Resource GuideDisplay Ad with link $950/yrListing $365/yr

FloorDaily.net: Header Banner Size: 727 x 90

Right Side Banner Size: 160 x 600

Daily Newsletter: Header (Top) Banner Size: 500 x 80

Right Side (Upper/Lower) Banner Size: 143 x 523

Footer Banner Size: 600 x 75

Editorial Calendar Residential Commercial

Issue

Editorial Focus

January February March April May June July

Research

Bonus Distribution

Space Closing

Material Closing

August/ September October November December

F L O O R F O C U S

Editorial Calendar

2020

New Products for 2020: A preview of the 2020 product and program introductions that will be launched at the winter markets.

Beyond the Shows: New product intros from manufacturers not exhibiting at upcoming shows.

Trends in Transportation: Changes in airport flooring to balance traffic wear with acoustics and traveler experience.

Mainstreet Commercial Flooring: Update on the retail sales of commercial grade flooring.

Annual Underlayment and Pad Report: Latest trends in performance-enhancing solutions.

• TISE 2020• Domotex USA• CCA Global Winter

Meeting

• Environments for Aging• Fuse Alliance Annual

Meeting

Color Forecast 2020: Color and fashion trends driving interior design in commercial and residential sectors.

Flex/Rigid LVT Report: Indepth report on the fastest growing category.

Modular Carpet Report: Detailed coverage of the fastest growing soft-surface category.

Emerging Leaders Among Flooring Dealers: Spotlight on the up-and-coming flooring leaders.

Healthcare—Senior Living: Evolving flooring trends in this rapidly growing sector.

DIY versus Professional Installation: Retailer and contractor perspectives on what they recommend.

Domotex Germany Review: Highlights from the world’s largest flooring expo.

TISE and Domotex USA Highlights: Indepth highlights from the winter market expos, including new products and programs.

Trends in Office Flooring: A look at how changes in the workplace are affecting flooring decisions.

2020 Ceramic Tile Report: A detailed look at the second largest flooring sector in the U.S.

Consumer Research Report: Answers to what consumers are buying today and how they select where they buy.

Broadloom Carpet Report: Changes in carpet tufting innovation and styling for improved performance and increased sales.

Outdoor Flooring: Flooring recommendations for outdoor living spaces.

Floors@Coverings

Quantitative consumer interviews

• Coverings 2020 • 2020 NWFA• High Point Market• Starnet Spring Meeting • CARE

Hardwood Report: Our annual look at the popular new products in this natural category.

BIP 2020 Awards: First annual flooring contest judged by interior decorators based on beauty, innovation and performance.

Commercial Hardwood Trends: Why this sector is showing new life.

The Floor Care Business: Success stories from contractors who keep floors clean.

2020 Vision Awards: Design awards recognizing projects with exceptional integration of flooring and architecture.

Polished Concrete Report: Report on this rapidly growing segment.

Diversity of Mix at Retail: Non-flooring products that retailers have added.

Floor Focus Annual Report: Statistical analysis of all flooring segments (area rug, carpet, hardwood, laminate, vinyl and ceramic) with commentary on who’s doing well and why.

Education Flooring Trends: Find out what floors designers are specifying on school campuses and why.

Coverings Expo Highlights: What’s new and exciting at the annual tile/stone expo.

Starnet Awards: Photo spread of winners of this commercial design contest, with credits to the suppliers.

Made In America: Coverage of the recent investments in U.S.-based manufacturing.

Residential Floorcare Products: Update on products retailers stock for consumers.

Statistical research on entire flooring market

• AIA Convention • NeoCon 2020

Quantitative research with commercial flooring manufacturers

Commercial Market Report: Indepth review of product trends and segment shifts. Profiles and ranking of leading manufacturers.

Digital Marketing: How to generate online reviews that increase sales.

Floors@NeoCon: A photo preview of the new products that will be introduced at NeoCon.

Concrete Moisture: Contractors discuss practices that minimize moisture- related claims.

CARE Report: Review of latest efforts to reduce carpet waste

NWFA Show Highlights: The latest trends and styles from the show.

Evolution of the Professional Flooring Contractor: How this channel is adapting to grow.

NeoCon Highlights: What was new, hip and exciting from the designers’ perspectives and from our editors’ perspectives.

Retail Survey 2020: Market feedback from retailers across the U.S. on issues and trends.

Trends in Retail Flooring: Interviews with A&D firms to uncover what flooring fashions are used to create energy in this evolving commercial sector.

Consumer Finance: Using this tool to upgrade the consumer.

Big Box Threat: How to stay competitive at retail.

Dealer Census Report: How many dealers are there by type?

Quantitative research of retailers

• CCA Global Summer Meeting

• Greenbuild• NAFCD

2020 Sustainability Report: Who is really making a difference in the flooring market from an environmental perspective?

LEED and Certification Update: News about the LEED ratings system and other certification programs.

Annual Laminate Report: A close look at issues, trends and programs that are fueling the growth in this market.

Homebuilder Panel: Discussion on the latest trends and issues in this growth sector.

Flooring Accessories: How to manage the trim, transitions, moldings and stair part business.

Ceramic and Porcelain Favorites: A photo spread of retailers’ favorite products.

Top 250 Design Survey: Market-based statistics on commercial flooring issues and trends from the designers’ perspectives.

Hardwood Flooring Trends: Specifications and product information plus favorites from the retail survey.

Healthcare—Acute Care: Report on the latest performance floors used in hospitals and clinics.

Vision Design Awards Celebration: Photo spread of the celebration for the Vision Design Awards.

Floorcovering Distribution Update: A look at key initiatives with leading distributors.

Quantitative research of A&D firms

• Starnet Fall Meeting• FEI Group

• BDNY• NFA Meeting

Top 100 Retailers: Updates on the nation’s top retailers, including a ranking of the top 100.

Trends in Hospitality Flooring: Find out how flooring suppliers are reacting to demands in this active sector.

Cersaie Expo Highlights: Highlights of the Italian ceramic tile show.

Top Design Picks: A pictorial of designers’ favorite NeoCon introductions from the Top 250 Design Survey.

Branding Report: A report on the role branding plays in the flooring business.

Year in Review 2020: A look back at all the key events of the year.

Gearing up for the Shows: What not to miss. This report is a great tool for attendees to use to navigate the shows.

Facility Manager Survey: Market feedback revealing key issues among the nation’s facility managers. Report includes a ranking of key suppliers and product categories.

Greenbuild Review: A report on innovations and trends in sustainable building.

Area Rug Report: A look at the expanding use of area rugs as a soft cover over hard surface flooring.

Quantitative research of facility managers

• Atlanta Rug Market

November 13, 2020

November 10, 2020October 5, 2020

October 8, 2020

September 3, 2020

September 8, 2020

July 27, 2020

July 30, 2020

June 10, 2020

June 15, 2020

May 8, 2020

May 13, 2020

April 13, 2020

April 16, 2020

March 16, 2020

March 19, 2020February 18, 2020

February 13, 2020January 10, 2020

January 15, 2020December 12, 2019

December 9, 2019

F O C U SFLOOR

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Issue Space Closing Material Closing Mailing Date

January December 9, 2019 December 12, 2019 January 6

February January 10 January 15 February 3

March February 13 February 18 March 6

April March 16 March 19 April 7

May April 13 April 16 May 5

June May 8 May 13 June 2

July June 10 June 15 July 2

Aug/Sep July 27 July 30 August 18

October September 3 September 8 September 25

November October 5 October 8 October 27

December November 10 November 13 December 4

Key D

ates

F O C U SFLOOR

Mailing Address:PO Box 3399Chattanooga, TN 37404P: 423-752-0400F: 423-752-0401Info@FloorFocus.com

©2020 Flooring News corporation