FAN REWARDS MONTH

SEPTEMBER 5th – 29TH 2016

PROGRAM OVERVIEW

• Fan Rewards Month is a Padres marketing initiative that takes place at the end of each season to show appreciation towards our Padres fans. The program will run from September 5th to September 29th, which will total 17 home games. The program has various promotions, experiences, and upgrades for fans to experience. The purpose is to encourage fans to buy tickets for the final month of the season as well as future games through a fun and rewarding environment.

OBJECTIVES

• Increase ticket sales• Drive attendance• Create a fun and rewarding

experience for the remainder of the season for all fans

• Show appreciation and give back to Padres fans

TICKET UPGRADES

• 330 Field Level Tickets (30 tickets per game for 10 games)

• 80 Hideaway Tickets (8 per game for 10 games)• 68 Estrellas Landing Tickets (4 per game for 13 games)• 24 Foul Pole Suite (12 per game for 2 games)• 24 Tower Loft Suite Tickets (12 per game for 2 games)• 24 Down the Line (12 per game for 2 games)• 80 T-Mobile Homerun Deck Tickets• 4-6 Home Plate Box Tickets• Total Upgrade Number: 636

MARKETING EXPERIENCES

• 102 Fans on the Field for Batting Practice (6 fans per game for 17 games)

• 4 Play Ball Kids• 4 Honorary Bell Ringers• 4 Game Ball Deliveries• 3 Ceremonial First Pitches• 10 On Set with Social Hour (2 fans each time = 20 fans

total)• 5 Broadcast Booth visits (2-4 fans each visit)

MARKETING REWARDS

• 40 Parking Surprises with Pad Squad (18 Lexus Lot & 22 Tailgate Lot)

• 20 Concession Interventions with Pad Squad and Friar

• 5 Autographed Baseballs given to a lucky kid in the stands with Pad Squad

REWARDS AND GIVEAWAYS

• 325 Vouchers Passed Out– 50 Golf Event Voucher– 25 Opening Day 2017 Voucher– 150 Discount to Team Store Voucher– 100 Vouchers for Prize Center at Compadres

• 200 Giveaways Offered for the MLB Ball Park Check-In Offer

• 4 Beerfest Packages • 4 Fiesta in the Park Packages

CORPORATE PARTNERS GIVEAWAYS

• 10 Sony Cameras: 1 per game during the last 2 home stands Sept 19-Sept 27 (Members Only)

• Ten Free One Night Stays at the Omni (Member of the Game)

• Meet & Greet with Players for members only

• 10 Sony Headphones: 1 per game during the last 2 home stands Sept 19-Sept 27

• 2 $100 vouchers for Southwest Airlines (Member only)

SCHEDULE OVERVIEWFirst Home Stand (9/5-9/11) Second Home Stand (9/19-9/29)

PROMOTION

• Fan Rewards Month was promotion/awareness:– Video Board

• Sony and Omni Giveaways shown on the Video Board– Social Media

• Post from Pad Squad Instagram, Padres Instagram, Facebook and Twitter accounts to remind fans about upcoming Fan Rewards Month days

• Post photos from @ThePadSquad Instagram account during every game with different Fan Rewards Experiences

• Be sure to recognize partners on Social Media for their participation (i.e. Sony, Omni, Southwest)

– Personal Interaction• Give away different experiences, upgrades, and vouchers in front of fans

to promote Fan Rewards Month as a personal interaction

THANK YOU