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2016EQUULEUSJUMPINGOPEN

EXHIBITORVILLAGEPROPOSAL

天星调良国际马术俱乐部EquuleusInternationalRidingClub

2016.5

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1. EquestrianSportsIntroduction Page03

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6. Collaboration Page28

EventIntroduction Page13

5. CharityGalaDinner Page27

Content

MediaCoveragePage327.

2. Equuleus InternationalRidingClub Page04

ExhibitorVillageProposalPage244.

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Ø WiththeexponentialgrowthofHNWIinChinaoverthepastdecades,theaffluentChineseeliteshaverecentlytakenastronginterestinthehorseindustryaswellasitsrelatedcultureandtradition.

Ø Horseridingisseenasanelegantandelitesport inChina.

Ø Chinahasover500registeredridingclubsandmorethan5millionHorseenthusiasts.

Ø In2014,the ChineseStateCouncilidentifiedtheequestriansportasoneofkeydevelopmentalsportstoreceivesupport.

EquestrianSportsIntroduction

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EquuleusInternationalRidingClubØ AstheonlyBHSapprovedclubandknownasoneofthebestequestrianclubinChina,Equuleus hasbeenactivesinceits

establishmentin1999inteaching,organizingandcompetingindomesticandinternationalcompetitionsandpromotingequestriansportsamongyoungandadultsChineseriders.

Ø Locatedinthecentralvilladistrict,Equuleus enjoysagreatlocation,witheasyandconvenientaccessto transportation.Besidesitsworldclasstrainingandcompetitioninfrastructure,theclubhasaswellabeautifulyardandaspaciousclubhousedesignedbyafamousarchitect.Equuleus alsooffersguestrooms,aball-room,arestaurant,acigar&winebarandanon-sitesaddlery shop.

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EquuleusInternationalRidingClub

Equuleus InternationalRidingClubhasreceivedinternationalcertification&approvals:

Ø BritishHorseSocietyApprovedTraining&ExaminationCentre

Ø BritishHorseSocietyApprovedRidingCentre

Ø BritishHorseSocietyApprovedLiveryYard

Ø PremiumBWP(BelgianWarmbloodStudbook) HorseCenter

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EquuleusInternationalRidingClub— Facilities

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BallRoom Equ DiningELLASelleria Saddlery Shop

Wine&CigarLounge Bar Cavaliers’Suites

EquuleusInternationalRidingClub— PreviousEventsØ 2015CHINAOPENJumping&NationalYoungRidersCup- Summer&FallEditions

Ø 20competitionsorganizedyearly,eachtime60– 220entrantscombinations(coveringtheChineseofficialcompetitions

season)

Ø Dressage&ShowJumpingcompetitions(from80cmto145cm)

Ø Internationalanddomesticprofessionalriders,amateurriderscomingfromalloverChina,Chineseregionalteams

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MichelleWANG- Equuleus InternationalRidingClub,Director&GeneralManagerMichellewastheChiefEditoroftheTrendsMagazineandservedasEquestrianSupervisor atBeijingOrganising CommitteefortheOlympicGamesofthe29Olympiad.Michellehasorganized6nationalequestrianevents, suchasNationalEquestrianEliteCompetition, NationalEquestrianMasters’Competition etc.,andsuccessfully ledEquuleus riderstocompete14timesinNationalEquestrianChampionship and3timesinNationalGames.

NathanSHI- Equuleus InternationalRidingClub,DirectorNathanisanentrepreneur,Equuleus Clubmemberrepresentative,thebrandspokesperson forEquuleus Club.Hisbestcompetitionresultsincluded teamsilvermedalintheFEIWorldCup Jumping 130-140cmclassandindividual 3rdplaceinthehorseownerclass,3rdplaceintheFEIShowJumpingChallenge.

Fujun YANG- Equuleus InternationalRidingClub, ExecutiveChiefCoachFujun YANGistheonly BritishHorseSocietyApprovedBHSIntermediateInstructorinmainlandChinaandhastrainedintheUK,Belgium,HollandandUSA.Hecompeted3timesinthe9th,10thand12thNationalGames,and13timesintheNationalChampionship.

GerryKuh - Equuleus InternationalRidingClub, TournamentAdvisorEquestrianJumpingManagerfortheBeijing2008OlympicGamesOrganizer,TechnicalAdvisor andCompetitions ManagertoTopEquestrianEventsintheWorld

EquuleusInternationalRidingClub— EquestrianEventsOperationsTeam

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EquuleusInternationalRidingClub—World-classVenues

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Ø Over5,000registeredmemberswith95%classifiedasHighNetWealthmembers.Youthandadultridersfrom45differentcountriesandregionstrainingregularlyatEquuleus.

Ø Topworld-classvenues(withFEIApprovedfooting)forequestrianevents.- Mainindoorvenue:40m*72m- Indoorwarm-upvenue:32m*70m- Mainoutdoor venue:60m*90m,theonlyoneinChinawith6

floodlightssuitablefornightcompetitions&training- Outdoorwarm-upvenue:60m*35m

Ø Equuleus equestrianteamisamongthetopprofessionalteamsinChina,winningtheTeamSilverMedalinthe2015NationalChampionship.

Ø Greatlocationinthecentralvillaareas,withover40villadistricts,20 000familiesand10internationalschoolsnearby.

u DistancefromtheAirport:+/- 11kmu DistancefromtheCentralBusinessDistrict:+/- 17km

u Equuleus islocatednexttotheAirportHighwayu DistancefromtheChinaInternationalExhibitionCenter

6.7km

EquuleusInternationalRidingClub— ConvenientAccessibility&Transportation

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BeijingInternationalCapitalAirport

CentralVillaDistricts

Equuleus InternationalRidingClub

ØGuests&Membersfrom45Countries&RegionsØEquuleus HorseOwners&MembersØHorseOwnersRepresentatives:PUCunxin,LIHoulin, HUANGXiaoming, etc.ØOtherEquestrianClubsMembers,EquestrianSportsEnthusiasts,CentralVillaOwners…

EquuleusInternationalRidingClub— Audience

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EXCLUSIVETARGETONHIGHPRESTIGECONSUMERSGROUP

VIPGuestscomingfromeliteandprestigiousinstitutions,clubs&partners

EquineIndustry:• Embassies&Equine/EquestrianAssociationsofHolland, Belgium,UK,France,Canada,

etc.• Domestic&InternationalEquine/EquestrianCorporations

Partners:• PremierDomesticEMBAAlumniAssociations&Members,e.g.Cheung

Kong Graduate School of Business,Guanghua SchoolofManagement,etc.• PremierDomesticEnterprisersClubs&Members,e.g.HUIGUTM,etc.• FinancialInstitutions&Members,e.g.CreditEase,Private BankingVIPClientsofthe

BankofChina&ChinaEverbright Bank,etc.• PremierDomesticCarOwnersClubs&Members,e.g.Bentley,Audi,Maserati,etc.• Golf Clubs&Members• Scitech PremiumOutletMallMembers

EquuleusInternationalRidingClub— SpecialVIPGuests

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Event: Equuleus InternationalRidingClubJumping

Open&NationalJumpingLeagueforYoungRiders

GoverningBody:Fédération Equestre Internationale (FEI)

Organizer:ChineseEquestrianAssociation(CEA)

Host&Venue:Equuleus InternationalRidingClub

Participants:Topinternational&domesticriders

includingOlympicathletes,etc.

Level： FEICSI2*

HighestLevelofEquestrianEventsinChina

Date：14th - 16th October2016

2016年中国马术公开赛介绍EventIntroduction

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Date Events Competitions Venue Level

2016.10.14-16Equuleus InternationalRidingClubJumpingOpen&NationalJumpingLeagueforYoungRiders

Ground&Cross Pole, 30cm-50cm, 60cm-90cm, 110cm-

115cm, 120cm-125cm, 130cm -135cm, 140cm-145cm

Outdoor FEICSI2*

2016年中国马术公开赛介绍——赛程EventIntroduction

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EventIntroduction— 3Dfloorplan

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❶ VIP-A Sponsor&JudgeBox

❷ VIP-B Officials&Media

❸ VIP-C Members&Athletes

❺ CompetitionArena

❻Warm-upArena

❼ Stables

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EventIntroduction—2Dfloorplan

• TheSkyboxComplexwillbecompletedaroundsummer2016.

• Therewillbe10skyboxes,whichwillbetitled by differentbrands.

• Theskyboxwillbelocatedoutside,betweenthewarm-uparenaandthemainarena.

EventIntroduction—Skybox

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EventIntroduction—Tickets

Alltheticketsaresupported bydamai.cn

❶ VIP-A Sponsor❷ VIP-B Officials&Media

� Grandstand

TicketsPrices

Item Oct 14(FRI)/Day Oct 15(SAT)/Day Oct 16(SUN)/Day

Grandstand RMB128 RMB188 RMB188

VIP-B（per person） RMB1888 RMB1888 RMB1888

VIP-A(perskybox) RMB30000 RMB30000 RMB30000

*VIP-A:cateringisnotcovered.

VIP-B:Lunch andafternoonteaarecovered.

Grandstand:ticketwill beincludingonefree1softdrinkorapackofpopcorn.

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EventIntroduction—Activities

OpeningCeremony

NewsConference

ClassicalDressagePerformance

HorsePaintingandSculptureWorkshop

InternationalFoodCorner

KidsFunPark

Performances

International&HorsesCulturalCorners

EquestrianLectures&Forum

CharityGalaDinner

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EventIntroduction— International&HorseCulturalCorners

Equuleus receivedstrongsupportsoverthesepastyearsfromChineseEquestrianAssociation,ChinaHorseIndustryAssociation,BritishHorseSociety,KWPN,BWP,BritishEmbassy,BelgiumEmbassy,FrenchEmbassy,UnitedStatesEmbassy,DutchEmbassy,IrishEmbassyetc.

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EventIntroduction—ArtandCraftWorkshop

Duringthecompetition,therewillbeArt&Craftworkshopsforchildrenfrom6– 13yearsold.PreviousworkshopshavebeengivenbyprofessorsfromtheCentralAcademyofFineArtsofBeijing.

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EventIntroduction—EquestrianLecture&Forum

EquestrianLectures&Forumswillbetakingplaceduringthecompetition.Varioussubjectsasveterinarianseminar,equestrianshowetiquette,horsewelfare,sportforum,athleticrehabilitation,etc.havebeenapproachedduringthepastevents.

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Equuleus CurrentPartners

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MostofEquuleus currentpartnerswithwhomwehavebeencollaboratingwithoverthepastyears.

ExhibitorVillageProposal

Date:14th-16thOctober2016Level:FEICSI2*

Boothsize: 9m²（3*3m)16m²(4*4m)InternationalFoodCorner：600RMB/m²/3daysHorseRelatedExhibition：1200RMB/m²/3daysLifestyleCorner：1500RMB/m²/3daysCommercialCorner：3000RMB/m²/3days

• IfExhibitoragreementsignedbeforeAugust16th2016,therecouldbea20%reductiononthebooth price.

• IfExhibitoragreementsignedbeforeSeptember16th2016,therecouldbea10%reductiononthebooth price.

*Pleasebenotedthatincaseofbarterdeal,thetotalswapvaluewillneedtobe50%higherthanthetotalbooth value.

NB:Thisgivenfloorplanmightstillbesubjecttochanges.

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Ø Anexclusiveandsophisticatedaudiencecomposedofhorseowners,membersfromEquuleus andotherclubs,horselovers,riders

comingfromallaroundChina

Ø Duringthecompetition,theMCwillmentionandintroducetheexhibitors

Ø Greatlocationofthecompetition, locatedinthecentralvilladistricts(over20000families)and10internationalschools in the

surroundingarea

Ø Internationalanddomesticmediacoverageaswellasstrongsocialmediacoverage

• Forexample,postsandupdatesonEquuleus OfficialWechat accountandpartnersaccountduring&aftertheshow

ByjoiningourExhibitorVillage,youwillbeabletoenjoy:ExhibitorVillageBenefits

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ExhibitionFeedbackfromOctober2015- 2nd EditionoftheEquuleusShows

Feedbackfromtheexhibitors:91% ofthemhighlighted thehigh-level service providedbythestaffofEquuleus.85%saidthatthegeneralatmosphereofthecompetitionandaroundtheexhibitorvillagewasreallygood.80%reportedhavingreallygoodsalesduringtheshow.76% ofthemwouldrecommendourexhibitorvillage tootherbrands.

MsZhang, ManagerofFranceC cv.com“Duringthecompetition,alotofvisitorspassedbyourbooth.Peoplewerereally interestedinourproducts(wine)andwegotsomegoodorders.”MsZhao,ManagerofTheOrientGolf&CountryClub“Thiseventwasanopportunityforustolinkthegolfandequestrianworld,thiskindofexhibition isagreatoccasiontopromotehigh-endsports.Wewillbebacknextyear.”

Feedbackfromtheaudience:88%wouldrecommendtheexhibition totheirfriends&connections.85% reportedtheexhibition tobegood.80%saidtheywouldprobablyjointhenextexhibition.

PreviousExhibitorVillageFeedback

CharityGalaDinner

The“ToRideToOvercomeToCherish”CharityGalaDinner:

Tohelptheyoungunprivilegedgenerationtorealizetheirequestriandreambygivingthemtheopportunitytogotouniversityandreceiveprofessionaltrainings.

VIPGuestscoming fromeliteandprestigiousinstitutions, clubs&partnershavealreadybeeninvolvedandhelpingEquuleus onthisproject.

•SellingCharityGalaDinnerSeats&Tables•Auction takingplaceduring thedinner, withlotsgivenbygenerousdonors•LuckyDraw•Donation

Ifyouareinterestedinthisprogram,pleasecontactusandwewillbedelightedtoletyouknowmoreaboutthiscause.

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ExclusiveBrandTailoredFenceAds(TotalofMaximum8BrandTailoredFences/show)300,000RMB/Fence

Fencesadsrequiredmoretimetobebuilt,sponsorshipagreementshouldbesignedbeforeSeptember7th2016.

Collaboration— TailoredFenceAds

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Located at the Club Entrance Courtyard (Both Sides of the Fountain, Only 2 Carports/Day, 35,000RMB/Day

u Exceptionalbrandexposure opportunityu Previouspartners:charteredhelicopters,luxurycars,andhigh-endbespokegarment,realestate,etc.

Collaboration— DisplayduringtheCompetition

Product display 15,000 RMB/Day 29

u Ballroom400㎡ 50,000RMB/4hoursu RoundTable/LongTable,MaxNumberofPeople180u CocktailParty,NumberofPeople200-300

Collaboration —HighProfilePREvent

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Backdrop

Trophy,Podium,Ribbon Invitation Letter,Event Programme

Collaboration— LogoExposure

EventProgramme Ads- 50,000RMB/Page- 30,000RMB½Page

EventProgramme needstobedesignedinadvance,sponsorship agreementshouldbesignedbeforeSeptember7th2016.

Arena Fencing

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MediaCoverage— MediaPlanExamples

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Type MediaCoverageData

TVStationsfromHomeandAbroad

CCTV-4,CCTV-5,CCTV-5+,Leports,BTV-Sports,intl.StateTVssuchasEurosport,Equidia,Clipmyhorse, etc.

Websites&NewMedia SportsChannelsofthePremierWebPortalsSina.com,Sohu.com,163.com,People.com.cn&DomesticPopularAPPs,SportsFeaturedWeChat,Micro-blog,etc.

Broadcast ChinaRadioInternational,ChinaNationalRadio,BeijingTrafficRadio

EquestrianMediaEquestrianPrintMedia,Webs,WeChat,Micro-blogEquuleusOfficialWebwww.equriding.com,Real-timeReportingviaOfficialWeChat&Micro-blog

MassMedia MainstreamNewspapers&Magazines,suchasChinaDaily,GlobalTimes,ESQUIRE,RobbReport,ELLEMEN,TARGET,CARANDDRIVER,FEMINA,etc.

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