2015 Media Kit - Amazon S3 · Each DAIC e-mail communication, delivered to more than 17,000* (on average) industry professionals, provides advertisers with performance metrics to

2015 Media Kit

Your most direct route

to the complete buying team.

Diagnostic and Interventional Cardiology

www.dicardiology.com n Scranton Gillette Communications

”

7,056

14,286

3,897

A $7.3 billion marketDAIC serves the North American diagnostic and interventional cardiology markets. This segment of cardiology specializes in intravascular catheter-based techniques with the interventional cardiology devices market valued at nearly $7.3 billion. Source: Reportlinker.com, September 9, 2014

Single purchase. Unduplicated reach.Only Diagnostic and Interventional Cardiology allows you to make a single magazine ad buy and reach the complete spectrum of purchase decision-makers: diagnostic and interventional cardiologists, cath lab staff, department heads and hospital business administrators — the team that works together to recommend, specify, and purchase technology and devices. One ad purchase. Total market coverage. Only with DAIC.

DAIC reaches 25,2391 healthcare professionals within hospitals, heart centers and related facilities.* According to a third-party survey, DAIC has an extraordinary pass-along rate of 3.4 people on average, for a total of 4.4 readers per copy 2 — extending DAIC’s reach to more than 111,000 industry members.

TOTAL MARKET COVERAGE. DAIC’s complete buying team audience is one important element of what sets it apart from isolated-reach publications. By the numbers:

The complete buying team

Purchase authority2

A third-party survey of DAIC’s subscribers reveals 84% of the respondents are involved in the purchase, recommendation, specification or approval of one or more of these products:

Purchase activity2

Of DAIC’s surveyed subscribers with purchasing authority, 79% took one or more actions as a result of advertisements and/or articles in DAIC, including recommending, specifying or purchasing products; researching products or visiting an advertiser’s website; and referring an ad or article to a colleague.

1 June 2014 BPA Statement (*Includes: Hospital-affiliated Satellites, Catheterization

Laboratories, Medical/Health Centers, Clinics, Group Practices, Integrated Delivery

Networks (IDNs), Group Purchasing Organizations (GPOs), and others allied to the

field.) 2 Signet AdStudy, Sept./Oct. 2013, based on 158 respondents

28%1

CARDIOLOGYChief Cardiologists,

Cardiologists, Interventional Cardiologists

56.6%1

CATH LAB Cath Lab Chiefs/Directors/

Administrators/Supervisors/ Managers/Nurses/Techs;

Cardiology Administrators/Directors, Other Cardiology Titles

15.4%1 BUSINESS AND IT ADMINISTRATIONHospital Administrators, CEOs/Presidents, COOs,CFOs, CIOs, HIS/MIS Directors/Managers, PACS Administrators, Purchasing Chiefs/ Directors, Materials Management, Other Titled and Non-titled Personnel

trusted resource

In six print issues each year and online offerings every day, DAIC

advertisers have direct access to the decision-makers that want, and need,

new product and technology information.

Catheterization Lab Devices 66%

Catheterization Lab Imaging Systems 63%

Angiography Systems 56%

Contrast Media/Injectors 55%

Hemodynamic Monitoring Systems 53%

Ultrasound Systems 48%

Peripheral Artery Disease Devices 43%

PACS/CVIS 42%

ECG and/or Stress Test Systems 41%

EP Devices 35%

Advanced Visualization 31%

CT and/or MRI Scanners 18%

PET/SPECT Imaging Systems 13%

“I use DAIC in my job to get

information I don’t seem to get

from any other source.

— DAIC subscriber, Signet AdStudy

Comparison chartsThere is no other research tool available to your customers like the DAIC comparison charts. Our readers appreciate that we have compiled the research they need by charting vendors and models for selected technologies. Buying team members use the charts to compare manufacturers and products and then specify, recommend and approve purchases based on that research. In their words:

“I love being able to compare products.”

“I like when they produce a comparison chart of similar products. That has been very helpful in deciding our information system for ECG and for CPACS.”

Source: Signet AdStudy, Sept./Oct. 2013

DIcardiology.comA 2013 vs. 2012 comparison of website traffic at DIcardiology.com revealed a marked increase in 2013 of 61.98% in visits, 50.73% in unique visitors and 43.73% in page views. This trend continued, month-over-month, in 2014, and we expect it

to rise even further in 2015 with the redesign of DIcardiology.com, which will be fully responsive on

any device — tablets, smartphones, laptops, desktops. Dicardiology.com’s ease and convenience factor is sure to attract more visitors and, just as importantly, keep them coming back for more.

DAIC’s editorial staff delivers the very latest trends and technology information to our audience. In the 2015 calendar year, DAIC will bring dramatic enhancements to its existing media offerings plus education opportunities.

responsive, progressive

Online educationThe volume of registrations for live webinars, coupled with the number of on-demand webinar viewers, has reinforced the bolstering of education opportunities on DIcardiology.com, where participants can earn free CME credits. Archived demonstration videos and from-the-show-floor videos continue the online education opportunity for visitors in every time zone around the globe.

e-Newsletter opportunitiesEach DAIC e-mail communication, delivered to more than 17,000* (on average) industry professionals, provides advertisers with performance metrics to assist in evaluating ROI. Redesigned in 2015 — the DAIC e-newsletters will be fully responsive and mobile friendly.

DAIC eNews – Weekly updates of industry and technology developments, conference information.

Case of the Week – Exclusive broadcast of your company’s case study with detailed lead reports provided.

eStat – Exclusive marketing partner promotion of your product introduction or enhancement.

From the Floor – On-site news delivery before, during and after trade shows.

Video/White Paper eAlerts – Traffic-driving e-blasts to your sponsored content on DIcardiology.com.

DAIC Channel eNews – Topic-specific news and headlines deployed to drive traffic to channels on DIcardiology.com. Exclusive sponsorships are available.

*Publisher’s data

For more information on sponsorship opportunities and

specifications for our digital products, contact your DAIC

integrated media consultant.

Full-service outlet for custom contentNeed company collateral? Educational videos? Market research? Live or virtual events? Webinars? A rehabbed website? Our in-house creative team can deliver custom content and market data to help you up your game. Learn about all the options from your integrated media consultant.

Connecting buyers and sellers

with exceptional content

Editorial integrityThe DAIC editorial staff has a single focus — delivering industry trends and technology information to the professionals who make purchase decisions. If you haven’t met our dedicated editors at industry events, meet them here and now.

Melinda Taschetta-MillaneEditorial Director

Melinda Taschetta-Millane is the editorial director for both Diagnostic and Interventional Cardiology and Imaging Technology News.An award-winning writer and editor, she has specialized in various segments of the healthcare industry for more than two decades.

847.954.7961 [email protected]

Dave FornellEditor

DAIC Editor Dave Fornell has covered cardiology and medical imaging technology since 2007. He attends seven scientific meetings each year to keep up to date on the latest technology and trends, and keeps tabs on the industry with daily website news postings.

[email protected]

Marketing specialistsThe DAIC team of integrated media consultants has been in b2b publishing for multiple decades and is savvy in meeting the challenge of delivering marketing materials in a take-notice presentation. Need a solution? Talk to these solution providers:

DIcardiology.comWith the dramatic increase of visitor traffic to DIcardiology.com in 2013 and 2014, it is clear that DAIC’s website is the trusted resource for medical professionals researching new technology, vendors and solutions. Multiple online opportunities let you target your marketing message and track lead generation.

Banner Units – Web ads rotate throughout DIcardiology.com, driving traffic directly to your website.

Channels – Exclusive, tightly targeted branding opportunities for your ads, case studies, white papers and/or videos with topic-specific news, articles and new product information.

Pulse TV – Video showcases of your latest technology on display at industry trade shows or “on location” — with your segment archived on

a channel or parent channel on DIcardiology.com for one year.

Sponsored Content – Post videos, white papers, webcasts, case studies or podcasts on DIcardiology.com for a full year of exposure within single or multiple channel offerings.

Online Comparison Charts – Sponsorship keeps your brand top-of-mind within a product category in this research tool.

Enhanced Buyer’s Guide – Enhanced listing in the searchable Online Buyer’s Guide: your company profile, logo and ad assets.

Webinars – Lead-generating, one-hour, online educational events position your company as a thought-leader. CME (optional) credits draw an attentive audience.

Virtual Trade Shows – Contact the publisher for details about this unique opportunity to combine webinar presentations with a virtual, interactive exhibit hall.

Custom Videos – Showcase your product in action within a hospital, cath lab or other location.

”“Diagnostic and Interventional Cardiology

is the best source of information.

— DAIC subscriber, Signet AdStudy

Sean [email protected]

Andreja R. SlapsysIntegrated Media ConsultantWestern [email protected]

Stephanie A. EllisSales [email protected]

www.scrantongillette.com

Regular Sections: New Products | Show Previews | Industry News | Radial Access

2015 editorial calendar

Features and comparison charts are subject to change. If you have an article topic that you’d like to suggest, please contact Dave Fornell at [email protected]; 847.954.7962


ISSUE TRADE SHOWS COMPARISON CHARTS FEATURES CARDIAC

IMAGING INTERVENTIONAL BUSINESS FOCUS SUPPLEMENTS

Jan/FebAd Close: 1/5

SIR (Feb 28-March 5)

ACC (March 14-16)

Advanced Visualization

Contrast Media Injectors

Bifurcation Stents

Trends, Advances in Cardiac Imaging Technology

Hemodynamic Support

Managing Noncardiac Specialties Using the Cardiac Cath Lab

Creating a Transradial Access Program

March/April Ad Close: 2/5

HIMSS (April 12-16)

SCAI (May 6-9)

Radiation Dose Monitoring

Implantable Cardioverter Defibrillators (ICDs)

Peripheral Artery Interventions

Enterprise and Remote Image Viewing Systems

Interventional Heart Failure Therapies

The Trans-Aortic Valve Replacement (TAVR) Payback

How to Create a Complete CVIS

May/JuneAd Close: 3/30

HRS (May 13-16)

SNMMI (June 6-10)

ASE (June 13-16)

Clinical Decision Support

Cardiovascular Ultrasound

Transesophageal Echocardiogram (TEE)

Managing Dose in Cardiac PET and SPECT

Latest Trends, Technology at ACC 2015

Creating EP Programs Boosts Revenue and Volume

July/Aug Ad Close: 5/28

SCCT (July 16-19)

AHRA (July 19-22)

Angiography Systems

Hemostasis

TAVR Procedural Guide

CT Perfusion Imaging

Atherectomy Systems

Cost-effective Heart Failure Management

Sept/OctAd Close: 8/5 Signet AdStudy Issue

TCT (Oct 12-16)

Intravascular Imaging

Fractional Flow Reserve (FFR)

Robots in the Cath Lab

Cardiac CT Advances

Left Atrial Appendage (LAA) Occluders

The Economics of Vascular Closure Devices

Creating a TAVR Program

Nov/DecAd Close: 9/30

RSNA (Nov 29 - Dec 4)

Cardiovascular Information Systems (CVIS)

ECG Systems

Radiation Dose Protection in the Cath Lab

MRI as a Replacement for Angiography in the Cath Lab

Transcatheter Heart Valve Repair

Economic Considerations of Telecardiology Programs

Hybrid OR

2015 rates & specificationsRates effective January 1, 2015 — December 31, 2015

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Contra Ad $3,150 — — — —

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Chart Spread $17,910 $17,780 $17,530 $17,260 $17,000

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COMPARISON CHART RATES (4-Color Pages Only)

AD SIZESPublication Trim Size: 9” x 103/4” (width x height)

Space Unit Specification

Non-bleed Bleed

2-Page Spread 171/4“ × 10” 181/4“ × 11”

Full Page 8” × 10” 91/4“ × 11”

2/3-Page Vertical 51/4“ × 10” 53/4“ × 11”

1/2-Page Spread 161/2” × 47∕8” 181/4“ × 51/2”

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1/2-Page Island 51/4“ × 73∕8” —

1/3-Page Vertical 21/2“ × 10” 3” × 11”

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Color RatesProcess Color, per color — $550 per page, $800 per spreadMatched Color, per color — $650 per page, $900 per spread4-Color Process — $1,400 per page, $2,200 per spread

General InstructionsTerms and Agency Commission: 15% of gross billing for display advertising space, color, special position premium, provided account is paid within 30 days of invoice date. 11/2% charge per month on accounts 30 days or more in arrears. No cash discount. Commission is not allowed on mechanical or special charges, including those for artwork, photos, printing, reprints, backup of inserts, tip-ins, and all other special handling requirements. In the event of non-payment, publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Agency commission will not be paid if the submitted ad material requires additional work by the publisher.

Short Rates and Rebates: Advertisers will be short-rated if, within the 12-month period from date of first insertion, they do not use the number of insertions contracted for upon which their billings have been based. Advertisers will be rebated if within the 12-month period they have used sufficient additional insertions to earn a lower rate than that at which they have been billed.

Rate Protective Clause: Rates are subject to change on notice and become effective for all advertisers with the stated specific issue and all issues thereafter. However, advertisers may cancel or amend their contracts without incurring short rate adjustment if they have fulfilled their contract terms through the issue preceding that with which the new rates are effective.

Publisher’s Copy Protective Clause: In consideration of the acceptance of any advertising from the advertiser and/or the advertising agency for publication at the rates set forth in this rate card, the advertiser and/or the advertising agency represents and warrants that all material delivered to the publisher for publication shall be free of libel and that publication thereof will not violate or infringe any copyright, trademark, right of privacy, or any other statutory or common law property right of any person, and that the advertiser and/or the advertising agency will indemnify, defend and save harmless the publisher, its agents, assigns and successors against any claim, demand, costs, expenses and damages, including reasonable attorneys’ fees incurred by the publisher, arising out of or in connection with any breach by the advertiser and/or the advertising agency of any of the foregoing.

Frequency Determination: To select the proper frequency for calculating your basic advertising rate for DAIC, add together total number of insertions (within a 12-month period) of one-sixth page or more in size that you plan to schedule in DAIC and ITN magazines. Premium Charges: Cover and preferred position rates listed above. Upcharge for other preferred positions is $430 per page.

Advertising That Simulates Editorial Content: Advertisements that in the opinion of the publisher resemble editorial material or the publication’s editorial format will carry the word “Advertisement” in at least 10-pt. type at the top or bottom.

Regulations Not Stated Elsewhere in Rate Card: See specific and detailed reference in item No. 14 of this publication’s listing in Standard Rate and Data Service (SRDS).

Cancellation of Orders: Cancellation of space orders must be in writing and will not be accepted after closing dates.

Mailing InstructionsAdvertising material, insertion orders, correspondence and copy should be addressed to: Traffic Department, DAIC, 3030 W. Salt Creek Lane, Suite 201, Arlington Heights, IL 60005-5025

Space Unit Rate (x)

1x 3x 6x 9x 12x

2nd Cover $8,950 $8,880 $8,760 $8,640 $8,500

3rd Cover $8,630 $8,560 $8,450 $8,330 $8,210

Back Cover $9,260 $9,190 $9,060 $8,940 $8,800

2nd Cover & Page 3 Spread

$17,280 $17,150 $16,910 $16,660 $16,410

Show Cover Tip (500)

$3,890 — — — —

COVER RATES (4-Color Pages Only)

Ad Art Upload InstructionsFor ad art uploads and additional ad information, go to www.scrantongillette.com/adart.

Accepted Digital FormatsPress-optimized PDF using Acrobat Distiller’s PDF/X-1a job options is the required format (300 dpi, CMYK color). PDFs prepared for use on the Web are unacceptable. Any other type of file may require the use of an outside vendor and will result in additional charges. Unless SWOP ad proof is submitted, publisher will not accept responsibility for the integrity of the ad.

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Printing: Web offset. Printing is wet, all colors going down simultaneously with one impression.Binding: Saddle-stitchedBleed: See above for bleed specifications. Keep all live matter within 1/2” of the trim on all four sides.Mechanical Requirements: SWOP specifications apply.Standard Unit Size in Inches: Spaces to be charged at standard unit rate can be used only in the forms and dimensions shown above.

Diagnostic and

Interventional Cardiology

38

For comparison chart ad size specifications, contact the publisher.

»precious metals program

Solutions Applied case studies

DAIC will showcase your case study in a standard four-color format. Reprints serve as an excellent marketing tool.

Case studies outline:• Successful situations where your company’s

products or services solved a customer’s need• How those products impacted the way your

customer practiced medicine• How the products improved patient care,

increased efficiency and/or reduced cost

Value-added program includes:• Rotating small boom box on

home page and select run-of-site pages on DIcardiology.com

• Sponsored content items within channels

• Enhanced Buyer’s Guide listing (logo, corporate profile)

enhanced Buyer’s Guide listing

DAIC’s eStat is an exclusive sponsored e-mail broadcast delivered to 15,000 recipients. Following transmission, sponsors receive reader-service and click-through reports for inquiry follow-up.

eStat campaigns can be used for:• Launchingtechnologyorservice• Breakingcompanyannouncements• Invitingtradeshowattendees

to your booth• Promotingwebinars• Increasingbrandrecognition• Generatingleads• DrivingWebtraffic

inte

rnet

ex

po

sure

eStat transmissions

DAIC rewards advertisers with value-added, brand-enhancing, integrated media opportunities.

During my years as an infrastructure architect at a large

health system in Iowa, I had a top down view of the

parts that make up an application solution. In the case

of picture archiving and communications systems (PACS), that

meant assembling the people, pieces and technology that go into

rolling out imaging to radiology, cardiology, oncology and so on.

I have asked the same questions many of you do — questions

such as: Where is the data? How do clinicians get to it? Who

owns it? How do we protect it? What is the optimal solution

design? When you can address these basic questions, then you

can determine how to make the information available so it is not

only fl uid, but requires a minimal amount of resources. However,

we often get so caught up in the details of what to do at the

department level to improve workfl ow that the big picture of

how to spread imaging to the entire enterprise is lost. When

considering when and where to store and access the vast amount

Finding the Right Archive

Helping discern the forest for the trees

A Case StudySolutions Applied

By Tom Coppa

This case study was provided by McKesson

7 DAIC November/December 2013

DIcardiology.com

There is a basic need to share data

outside of diagnostic imaging, and a

CVIS should be able to simplify access.

«

Diagnostic and Interventional Cardiology | ScrantonGilletteCommunications | 3030W.SaltCreekLane,Suite201ArlingtonHeights,IL60005| 847.391.1000 | f: 847.390.0408 | www.DIcardiology.com


Oklahoma State University Medical Center, located in Tulsa,

Oklahoma, provides high-quality health services to rural and

urban Oklahoma. The medical center has a partnership with

Oklahoma State University Center for Health Sciences, providing a

training ground for healthcare professionals across the region.

As with many cardiology departments, the center used multiple

systems to store relevant cardiology patient information. Clinicians

were required to log on to as many as fi ve different systems in order

to review historic patient cardiovascular images and reports. Images

were available only in the cardiovascular department and physicians

could not access the images from elsewhere. This made it diffi cult for

them to do their work in a timely manner and forced them to have to

return to the department any time they needed to review an image.

The inaccessibility of images made it more diffi cult for physicians to

collaborate.The image quality also was not up to the standard that doctors

hoped for. “We had an old product and the image quality was less

than desirable,” says Connie Ryan, clinical resource manager for

cardiovascular services at Oklahoma State University Medical Center.

“We knew that we needed to signifi cantly upgrade the quality of the

images.”To solve these problems, and to enhance patient care and increase

overall productivity, the center launched a search for a new cardio-

vascular IT solution.Choosing and Deploying Centricity Cardio Enterprise

The department was already using GE Healthcare’s Mac-Lab

Hemodynamic Recording System as part of its comprehensive cath

lab workfl ow infrastructure, and was extremely pleased with the

system and support for it.“The system worked so well that it seemed like a natural choice

to go with Centricity Cardio Enterprise1, 2,” Ryan says. “That way, we

knew that we would be able to interface the two systems, and easily

move the data over.”Beyond that, she says, the department was impressed with

Centricity Cardio Enterprise (CCE) image quality, fl exibility, and the

way it makes images easily accessible to physicians.Deployment went extremely smoothly. “We didn’t even require an

IT staffer to install the application on physicians’ computers,” Ryan

recalls. “It saved us a great deal of IT time, and like any other hospital,

we only have a fi nite amount of resources, so that was a great benefi t.”Broader Access to Images, Enhanced Workfl ow

“Centricity Cardio Enterprise has made it much easier for physi-

cians to get access to images, improved our effi ciency and workfl ow,

reduced the time it takes per procedure by 15 to 20 minutes, and has

enhanced the cardiac care we offer,” Ryan said. CCE’s greatest benefi ts fl ow from the much-enhanced access to

images for physicians. They no longer have to come to the depart-

ment in order to view the images, which considerably increase their

productivity and workfl ow.“Since we’ve installed CCE, physicians can go into special offi ce

spaces we’ve set up for them, or into their regular offi ces, and view

images in a quiet, distraction-free environment, and fi nish their

reports there,” Ryan says. “It has greatly enhanced their workfl ow and

allows them to get the same amount of work done in less time.”

Doctors also can fi nish their reports more quickly. This, combined

Oklahoma State University Medical Center Achieves Broader Image Access, Enhanced

Cardiac Care With GE Healthcare’s Centricity Cardio Enterprise Solution

A Case Study

Solutions Applied

40 September/October 2013

DIcardiology.com

This case study was supplied by GE Healthcare

Center gains improved productivity with GE Healthcare’s Centricity Cardio Enterprise Solution

1. Centricity Cardio Enterprise solution is comprised of the Centricity Cardio Imaging and

Centricity Cardio Workfl ow products.2. GE, the GE Monogram, Centricity and Imagination at Work are trademarks of General Electric

Company.

BRONZE LEVEL (2x PROGRAM)

• Rotatingsmallboomboxadonhomepageand

selectrun-of-sitepagesforTHREEMONTHS

• TWOSponsoredContentitems(white

papers and/or short videos) posted within

appropriateWebchannel(s)

• EnhancedBuyer’sGuidelisting(includes:logo

and corporate profile)

Internet exposure (DIcardiology.com)

• ONEfour-colorcasestudyinoneissuein

which your paid ad runs

• CasestudyarchivedonDIcardiology.com

for one year

• Placementofcasestudyinappropriate

DIcardiology.com channel(s)


* Reformattedreprintsalsoavailable.Contactpublisher for pricing.

** eStats transmitted on available dates with no fewerthan60daysbetweentransmissions.

• TWOeStattransmissionssentto DAIC e-mail

recipients**

eStat transmissions

GOLD LEVEL (6x PROGRAM)

SILVER LEVEL (4x PROGRAM)

• THREEfour-colorcasestudiesinthree

issues in which your paid ads run

• PDFreprintofTWOcasestudies*

• CasestudiesarchivedonDIcardiology.comforoneyear

• Placementofcasestudiesinappropriate



• Rotatingsmallboomboxadonhomepageandselect

run-of-sitepagesforONEYEAR

• SIXSponsoredContentitems(whitepapersand/or

shortvideos)postedwithinappropriateWebchannel(s)

• EnhancedBuyer’sGuidelisting(includes:logoand

corporate profile)


• Rotatingsmallboomboxadonhomepageandselect

run-of-sitepagesforSIXMONTHS

• FOURSponsoredContentitems(whitepapersand/or

shortvideos)postedwithinappropriateWebchannel(s)

• EnhancedBuyer’sGuidelisting(includes:logoand

corporate profile)


• TWOfour-colorcasestudiesintwoissuesinwhich

your paid ads run

• PDFreprintofONEcasestudy*

• CasestudyarchivedonDIcardiology.comforoneyear

• Placementofcasestudyinappropriate



• ONEeStattransmissionsenttoDAIC e-mail

recipients**

eStat transmissions

Diagnostic and Interventional Cardiology Sean P. Reilly

Publisher

847.954.7960

[email protected]

Stephanie A. Ellis

SalesManager

847.954.7959

[email protected]

Andreja R. Slapsys

IntegratedMediaConsultant

847.954.7992

[email protected]

Contact

»precious metals program

During my years as an infrastructure architect at a large

health system in Iowa, I had a top down view of the

parts that make up an application solution. In the case

of picture archiving and communications systems (PACS), that

meant assembling the people, pieces and technology that go into

rolling out imaging to radiology, cardiology, oncology and so on.

I have asked the same questions many of you do — questions

such as: Where is the data? How do clinicians get to it? Who




only fl uid, but requires a minimal amount of resources. However,


department level to improve workfl ow that the big picture of




Helping discern the forest for the trees


By Tom Coppa


7 DAIC November/December 2013

DIcardiology.com




• Clinicians — how patients benefi t from better care or outcomes • Department Supervisors — how the department gained effi ciencies from your product or service • Business Managers — how your technology was cost-justifi ed and where enterprise effi ciencies were realized • Information Technology Managers — how your technology integrates with the HIS, RIS, etc., within the facility or across an enterprise

Do Not • Repeat the vendor’s name • Include vendor quotes • Provide vendor logos

Please see reverse side for material requirements and samples.

Profi le Specifi cations

Possible Perspectives

A Solutions Applied article reprint provides your company with highly effective collateral that can be used for trade show distribution, direct mail and proposals.

Transmit your Solutions Applied profi les as Case of the Week e-newsletters to 15,000+ healthcare professionals.

Contact your Integrated Media Consultant today for details.

Extending the Value With Reprints

The Concept

Acquisition of medical technology has changed dramatically. Purchasing teams have expanded to include members with diverse responsibilities, and the sales cycle includes more hurdles than before.

a value-added benefit for DAIC advertisers


Solutions Applied case studies are written from the perspective of medical professionals or institutions that have realized true “solutions” from vendor technologies/services. They are an effective way to showcase benefi ts and address the concerns of clinicians, department heads, information technology staff and executive-level decision makers.

Solutions Applied profi les should be professionally written, peer-viewpoint case histories that illustrate specifi c problems healthcare providers face and how vendor technologies/services provide solutions (i.e. improved patient care, reduced costs, increased effi ciencies, etc.).

Guidelines • Must be written from the customer’s perspective — not the vendor’s • Should be educational — not commercial • May highlight product features that differentiate your technology from others on the market • Should stress “benefi ts” realized by the customer and include customer quotes • DAIC staff reserves the right to edit content for style

»solutions applied

Diagnostic and Interventional Cardiology | Scranton Gillette Communications | 3030 W. Salt Creek Lane, Suite 201, Arlington Heights, IL 60005 | 847.391.1000 | f: 847.390.0408 | DIcardiology.com




uid, but requires a minimal amount of resources. However,


department level to improve workfl ow that the big picture of department level to improve workfl ow that the big picture of department level to improve workfl





DIcardiology.com




Oklahoma State University Medical Center, located in Tulsa, Oklahoma, provides high-quality health services to rural and urban Oklahoma. The medical center has a partnership with Oklahoma State University Center for Health Sciences, providing a training ground for healthcare professionals across the region.As with many cardiology departments, the center used multiple systems to store relevant cardiology patient information. Clinicians were required to log on to as many as fi ve different systems in order to review historic patient cardiovascular images and reports. Images were available only in the cardiovascular department and physicians could not access the images from elsewhere. This made it diffi cult for them to do their work in a timely manner and forced them to have to return to the department any time they needed to review an image. The inaccessibility of images made it more diffi cult for physicians to collaborate.The image quality also was not up to the standard that doctors hoped for. “We had an old product and the image quality was less than desirable,” says Connie Ryan, clinical resource manager for cardiovascular services at Oklahoma State University Medical Center. “We knew that we needed to signifi cantly upgrade the quality of the images.”

To solve these problems, and to enhance patient care and increase overall productivity, the center launched a search for a new cardio-vascular IT solution.Choosing and Deploying Centricity Cardio EnterpriseThe department was already using GE Healthcare’s Mac-Lab Hemodynamic Recording System as part of its comprehensive cath lab workfl ow infrastructure, and was extremely pleased with the system and support for it.

“The system worked so well that it seemed like a natural choice

to go with Centricity Cardio Enterprise1, 2,” Ryan says. “That way, we knew that we would be able to interface the two systems, and easily move the data over.”Beyond that, she says, the department was impressed with Centricity Cardio Enterprise (CCE) image quality, fl exibility, and the way it makes images easily accessible to physicians.Deployment went extremely smoothly. “We didn’t even require an IT staffer to install the application on physicians’ computers,” Ryan recalls. “It saved us a great deal of IT time, and like any other hospital, we only have a fi nite amount of resources, so that was a great benefi t.”

Broader Access to Images, Enhanced Workfl ow“Centricity Cardio Enterprise has made it much easier for physi-cians to get access to images, improved our effi ciency and workfl ow, reduced the time it takes per procedure by 15 to 20 minutes, and has enhanced the cardiac care we offer,” Ryan said. CCE’s greatest benefi ts fl ow from the much-enhanced access to images for physicians. They no longer have to come to the depart-ment in order to view the images, which considerably increase their productivity and workfl ow.“Since we’ve installed CCE, physicians can go into special offi ce spaces we’ve set up for them, or into their regular offi ces, and view images in a quiet, distraction-free environment, and fi nish their reports there,” Ryan says. “It has greatly enhanced their workfl ow and allows them to get the same amount of work done in less time.”Doctors also can fi nish their reports more quickly. This, combined

Oklahoma State University Medical Center Achieves Broader Image Access, Enhanced Cardiac Care With GE Healthcare’s Centricity Cardio Enterprise Solution

A Case Study

Solutions Applied

40 September/October 2013

DIcardiology.com

This case study was supplied by GE Healthcare

Center gains improved productivity with GE Healthcare’s Centricity Cardio Enterprise Solution

1. Centricity Cardio Enterprise solution is comprised of the Centricity Cardio Imaging and Centricity Cardio Workfl ow products.

2. GE, the GE Monogram, Centricity and Imagination at Work are trademarks of General Electric Company.

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As a member of the Heart Rhythm Society, Andrea Russo, M.D., had grown accustomed to searching in vain for a cutting-edge solution to solve the traditional business issues associated

with electrophysiology (EP) — silos of information; manual, paper-intensive processes; inaccurate and outdated patient data; and lengthy turnaround times for reports to reach referring physicians.

“Every time we looked at what solutions were available in the market, we came away disappointed because none of the vendors had well-developed EP systems,” explains Russo, director of cardiac elec-trophysiology and arrhythmia services at Cooper University Hospital in Camden, N.J., and professor of medicine at Cooper Medical School of Rowan University. “We needed a system that could integrate the electronic health record (EHR) with the equipment in the EP labora-tory to have access to all data in one location, avoiding redundancy and duplication.”

Russo said Cooper University Hospital had a homegrown EP reporting system in place that created several challenges, including: no integration to billing, no appropriate sign-off, no automated way to get reports to referring physicians and no integration to the NCDR ICD Registry.

“We had a variety of sign-ons and data residing at multiple loca-tions, which made it diffi cult to access various components of the patient’s medical record and, therefore, more diffi cult to take care of patients,” she explains.

Jeff Paschell, integration manager for cardiovascular services at Cooper University Hospital, felt that there were too many silos of information.

“Physicians could not cross-reference against other patient information because EP has historically used different databases for the pre-procedure, intra-procedure, physician reporting and registry reporting,” he says.

“As a result, physician adoption, physician satisfaction and report turnaround time (TAT) were not where we wanted them to be,” Paschell admits. “We needed to seamlessly bring the modalities together and provide a more holistic view of the patient.”

A Light at the End of the TunnelIn late 2011, Paschell was approached by one of Cooper University

Hospital’s IT vendors to serve as a beta site for an EP solution. The McKesson Cardiology Electrophysiology solution was coming to market, and the hospital system had a long and successful history with McKesson.

“When we conducted our evaluation of cardiology solutions in 2009, McKesson was the closest to having a complete cardiovascu-lar information system (CVIS) and won our business,” says Paschell. “When they came out with the EP module, it was a natural next step to sign on as the development partner.”

Due to the complexity of EP reporting, participation in the

New EP Module Increases Physician Satisfaction at Cooper University Hospital


Andrea Russo, director of cardiac electrophysiology and arrhythmia services at Cooper University Hospital, advocated for an EP system that integrated EP data and the EMR. She found it in McKesson Cardiology.

30 DAIC January/February 2013 DIcardiology.com

This case study was supplied by McKesson

GE Healthcare

imagination at work

Centricity®

Cardio Enterprise solution

CONNECTING PRODUCTIVITY WITH CAREEnhanced productivity isn’t simply about doing more with less. Optimizing technology in new and innovative ways should also help enhance patient care. With Centricity Cardio Enterprise solution1 you no longer have to sacrifice functionality and speed for remote access. By developing an advanced streaming algorithm, the GE Healthcare Centricity Cardio Enterprise solution delivers diagnostic quality images with quantification measurement tools, virtually anywhere there is an internet connection. Perform a 4-D left ventricular function analysis on an echo image while working on the echo report, all from the convenience of your office, home, or virtually anywhere2

you happen to be. All of which means you can focus more on caring for your patients, and less on getting images where and when you need them.

CentricityCardio Enterprise solution…. the power of web diagnostics (Re) imagined.

For more information about GE Healthcare, visit our website at www.gehealthcare.com

Advanced quantification tools. In the convenience of a web browser.

GE Healthcare

imagination at work

Now you no longer have to sacrifice functionality and speed for remote access. By developing advanced streaming software, GE Healthcare’s Centricity Cardio Enterprise solution2 is able to optimize network bandwidth to deliver diagnostic image quality at a higher speed. This allows you to perform a 3D or 4D left ventricular function analysis on an echo image while reviewing that patient’s prior CT and working on the echo report, all from the convenience of your office, home, or almost anywhere1 else you happen to be.

CONNECTING PRODUCTIVITY WITH CAREYou can rest assured that anytime you log in to the application, the application will look and feel the same, all icons and personalized configurations you have completed will be associated with your unique system log-in. You can configure patient lists, exam lists, and your drop-down menus. With our user-defined forms, you’re also in control of configuring your reports to reflect your own style and narrative while preserving the integrity of a relational MS SQL database that allows you to query clinical data elements on demand.

That’s personalized, anytime, anywhere

1 access.

Centricity®

Cardio Enterprise solution:


Access the robust patient record from anywhere

1

1 Where there is an internet connection available.2 Centricity Cardio Enterprise solution is comprised of the Centricity Cardio Imaging and Centricity Cardio Workfl ow products.

©2013 General Electric Company

Healthcare reform requiring wider access and enterprise sharing of patient images and records are making Web-based cardiology picture archiving and

communication systems (PACS) a more attractive solution over traditional thick-client, server-based systems. In just the past few years there has been a departure from thick-client cardiology and radiology PACS to Web-based platforms. There are several reasons for this, including better interoperability, anywhere-anytime access, remote access to data and images, and reduction of IT burdens. Web-based systems also enable easier delivery of many healthcare reform Stage 2 meaningful use (MU) requirements.

The biggest clinical benefi t of a Web-based cardiology PACS (also referred to as cardiovascular information systems — CVIS) is the ability for cardiologists and sup-porting staff to conduct their daily duties from one system instead of several disparate systems, each requiring a separate workstation. The single point-of-entry allows access to all cardiac imaging modalities and related reports, echocardiograms (ECG), procedural reports and prior exams from any computer with Web access.

This consolidation of data allows data mining, which can quickly identify the exact numbers and types of cases seen at a facility, numbers and types of tests ordered, patient

demographics, how patients are being triaged and treated, and trends in room or equipment usage.

Web-based, single platform cardiac PACS provide the freedom of mobility for cardiologists and referring physicians, regardless of their physical location. This allows new work-fl ows, such as conducting rounds using a tablet device like an iPad rather than a clipboard. The systems allow immediate access to the most up-to-date patient information. Some Web-based systems allow two-way data transfer so physi-cians can add notes, complete reports, change drug therapy or order additional tests through computerized physician order entry (CPOE) right at the patient’s bedside. Immediate remote access to images, test results and ECGs also has utility in better addressing emergency situations. Just like the cultural revolution Web-based smartphones have created with people’s personal access to the world via the Internet, social media and e-mail, Web-based PACS untether physicians from their desktop computers and allow them to do their job just as well from a remote clinic or at home.

The Evolution ofCardiac Web-Based PACSHealthcare reforms requiring wider sharing of patient images and records make Web-based systems an attractive solution

Web-Based Cardiac PACS

By Dave Fornell

DIcardiology.com July/August 2013 DAIC 7

COMPARISON CHART

Editor’s note: This article and accompanying comparison chart serve as an introduction to Web-based cardiac PACS. Due to the expanding complexity of cardiac PACS, this year DAIC has broken its coverage of these systems into two comparison charts. This chart focused on Web-based systems, their remote access capabili-ties and how they meet Stage 2 meaningful use requirements. A second cardiac PACS chart will appear in the November/December issue, focusing on the modalities supported and reporting functionality of each vendor.

Web-based, single platform cardiac PACS provide the freedom of any-

where access for physicians, as with GE’s Centricity Cardio Enterprise.

Numerous cardiac PACS vendors released completely re-engineered versions of their systems at American College of Cardiology (ACC) meetings in 2012 and 2013. GE Healthcare, Agfa, Lumedx and Philips launched brand new Web-based platforms. Siemens, McKesson and Infi nitt also released several enhancements and new modules for their Web-based systems. Vendors say their new platforms will allow easier integration with both medical device hardware and other software systems by using standards-based architecture with unmodifi ed HL7 and DICOM standards. While partly in response to clinician end-users’ repeated requests for better interoperability over the past decade, the recent improvements and move to Web-based systems is due to the need to meet Stage 2 and eventual Stage 3 MU requirements. Cardiac PACS that do not meet these requirements will eventually face lower reimbursements, and systems that meet the requirements early may qualify for higher reimbursements.

Implementation of Meaningful Use in Cardiology

The latest generation of Web-based cardiovascular PACS offer many cutting-edge technology perks, including software to address Stage 2 meaningful use (MU) requirements. Stage 1 MU requirements were aimed at basic requirements for recording patient data and expanding interoperability of hospital or healthcare system-wide electronic medical records. Stage 2 requirements call for the next level of integration, including specialties such as cardiology and radiology. Stage 2 is designed to expand and leverage IT capabilities to improve effi ciency in the U.S. healthcare system.

With the advent of Stage 2, there is an expectation that many hospitals will upgrade or replace their existing cardiovascular PACS to allow better interoperability to meet the new requirements.

While many MU requirements necessitate only small percentages of use in Stage 2, the long-term goal is to

expand these capabilities. It is likely that requirements such as CPOE, clinical decision support, remote image and report viewing, physician collaboration, data mining, patient interaction and other requirements will be greatly expanded under Stage 3 require-ments in the coming years. Web-based systems will help simplify and facilitate all of the above-mentioned requirements.

Considerations for Web-Based Systems• Zero-Footprint Access — These systems

allow images and data to be accessed any-where using a Web browser. Some vendors require the download of special software to access the data, while others do not.

• Mobile Devices — There is a growing expectation among physicians to access images and data using their tablet and smart phone devices. By far the largest class of these devices deployed in medicine includes the iPad and iPhone, which use the iOS operating system. Most vendors design access specifi cally for these devices, but often offer interfaces for other operating systems, such as Android.

• Thick vs. Web-Client — Some systems offer a Web-based and thick-client system, which may differ in functionality.

• Eliminating CDs — A big headache at some facilities is the transfer of fi les, especially of image datasets on CD between facilities or referring physicians. Burning CDs can be time consuming, and the CDs sometimes cannot be opened or are not compatible with the receiving center’s computers. Web-based systems can help eliminate the need for CDs by allowing direct transfer of the fi les electronically.

• Creating telecardiology programs may be easier with Web-based systems because

outlying clinics and doctors’ offi ces can more easily transfer images and reports.

Comparison Chart Compiled by Diagnostic & Interventional CardiologyScranton Gillette Communications assumes no responsibility or liability for any errors or omissions in this chart.

8 DAIC July/August 2013 DIcardiology.com

Web-Based Cardiac PACSCOMPARISON CHART

Participants

Agfa Healthcarewww.agfahealthcare.com

Carestream Healthwww.carestream.com

Digisonicswww.digison.net

DR Systemswww.drsys.com

Fujifi lm Medicalcardiovascular.fujimed.com

GE Healthcarewww.gehealthcare.com

Infi nittwww.infi nittna.com

McKessonwww.mckesson.com/cardiology

Medstreamingwww.medstreaming.com

Merge Healthcarewww.merge.com

Novaradwww.novacardio.com

Philips Healthcarewww.healthcare.philips.com

ScImagewww.scimage.com

Scranton Gillette Communications obtained the model specifi cations from the manufacturers.

GE Healthcare

imagination at work

Perform a 4-D left ventricular function analysis on an echo image, while working on the echo report… from home.

CONNECTING PRODUCTIVITY WITH CAREGE Healthcare’s Centricity® Cardio Enterprise solution1 provides cardiologists with a single point of access to unified patient data, images and reports from across modalities, with end-to-end configurable workflows.

Whether at home, in the clinic, in the office or at the hospital, you are in control of making the critical decisions from anywhere there is an internet connection. Easily and securely access a more complete and clinically rich patient cardiovascular record anywhere there is an internet connection.

Centricity® Cardio Enterprise solution…. the power of web diagnostics (Re) imagined.

1 Centricity Cardio Enterprise solution is comprised of the Centricity Cardio Imaging and Centricity Cardio Workflow products.



Cardiovascular Ultrasound

28 DAIC May/June 2013 DIcardiology.com

Additional information appears on the full-chart on our website at www.DIcardiology.com.

COMPARISON CHART

Company Esaote North America Inc. GE HealthcareModel Mylab Twice Mylab Alpha Mylab Seven Mylab ClassC Vivid E9 Vivid S6 Vivid q Vivid i Vivid S5 Vscan Vivid e

FDA / CE 2010/2010 2011/2011 2011/2011 2011/2010 Yes Yes Yes Yes Yes 2009 Yes

Applications Card, vasc, abd, OB/GYN, MSK, TCD, other

Card, vasc, abd, OB/GYN, MSK, TCD, other



Cardiac, vasc, TEE, abdom, fetal/OB, peds, small organs, adult and neontal cephalic, intra-op, transcranial, urology/prostrate, rodent

Cardiac, vasc, abdom, OB/GYN, peds, small organs, neonatal cephalic, adult cephalic, LVO contrast, smart stress, MSK (inc. superfi cial), breast, nerve imaging, coronary, TEE, BFI

Cardiac, vasc, abdom, fetal/OB, peds, small organs, neonatal cephalic, adult cephalic, LVO contrast, smart stress, MSK (inc. superfi cial), breast, nerve imaging, intra-op, coronary, intracardiac echo (ICE), TEE, BFI

Cardiac, vasc, abdom, fetal/OB, peds, small organs, neonatal cephalic, adult cephalic, LVO contrast, smart stress, MSK (inc. superfi cial), breast, nerve imaging, intra-op, coronary, intracardiac echo (ICE), TEE, BFI

Cardiac, vasc, abdom, OB/GYN, peds, small organs, neonatal cephalic, adult cephalic, LVO contrast, smart stress, MSK (inc. superfi cial), breast, nerve imaging, coronary, TEE, BFI

Cardiac, abdomen, urology, fetal/OB, pediatric, selected peripheral vascular applications, thoracic/pleural fl uid and motion detection

Cardiac, vasc, fetal/OB, abdominal, GYN, small organ, adult cephalic, cardiac (adult and pediatric) peripheral vasc, intra-op, MSK, urology (including prostate)

Key features that differentiate this system from its competition

Premium console, POC system inc., 4 probe conn, offl ine reading software

Prem port, Etouch,4-DXtrain, 2 probe conn, swivel monitor, reading sw

Compact, Etouch, 4-DXtrain, 4 probe conn, adj monitor, panel, reading sw

Premium console, POC system inc., 4 probe conn, offl ine reading software

Advanced quantitative analysis (speckle tracking strain - AFI), accelerated vol architecture, exceptional image quality, easy use, ergonomics, true scan raw data, easy 4-D, protocol template tools, EchoPAC workstation compatibility

Size, weight, mobility, CV and shared services, image quality, ergonomic design, productivity tools, connectivity, true scan raw data, EchoPAC workstation compatibility

Size, weight, portability, CV and shared services, image quality, ergonomic design, productivity tools, connectivity, true scan raw data, EchoPAC workstation compatibility

Size, weight, portability, CV and shared services, image quality, ergonomic design, productivity tools, connectivity, true scan raw data, EchoPAC workstation compatibility

Size, weight, mobility, CV and shared services, image quality, ergonomic design, productivity tools, connectivity, true scan raw data, EchoPAC workstation compatibility

Pocket-sized tool, portability, size, weight, battery op, distance measure, auto optimize, heart cycle detect, app presets, PC based viewing and tools, voice recording

Size, weight, portability, CV, abdominal, small-parts, periop, vasc, battery operation, image quality, ergonomic design, productivity tools, connectivity, true scan raw data

Primary markets

Echo lab Echo lab, cath lab, OR

Echo lab, cath lab, OR

Echo lab Echo lab, clinic, private offi ce, OR, pediatric, vascular

Echo lab, clinic, private offi ce, OR, pediatric, vascular

Echo lab, clinic, offi ce, OR, EP lab, ped, vasc, outreach, mobile services

Echo lab, clinic, offi ce, OR, EP lab, ped, vasc, outreach, mobile services

Echo lab, clinic, Private offi ce, OR, pediatric, vascular

Point-of-care, echo lab, clinic, private offi ce, ICU, CCU, ER, cath lab

Point-of-care, clinic, private offi ce, satellite/outreach, mobile services

Analysis packages

Cardiac, vasc, stress, strain, CFR, etc.




Auto function imaging (AFI - speckle-tracking strain), tri-plane AFI, AFI with TEE, 4-D strain, 2-D auto EF, 4-D auto LVQ, 4-D LV mass, 2-click crop, FlexiZoom, laser lines, auto crop, 4-D color, 9-slice/12 slice, z-scores, tissue tracking/velocity/synchron imaging, LVO contrast, anatomical M-mode, IMT

Auto function imaging (AFI - speckle-tracking strain), cardiac (adult, peds), vasc, SmartStress, strain, SRI, 2-D auto EF, anatomic M-mode, IMT, tissue tracking/velocity/synchr imaging, virtual convex, LogiqView, smart depth, structured fi ndings

Automated function imaging (AFI - speckle-tracking strain), cardiac (adult, peds), vasc, SmartStress, strain, SRI, 2-D auto EF, anatomic M-mode, IMT, tissue racking/velocity/synchr imaging, virtual convex, LogiqView, smart depth, structured fi ndings

2-D Auto EF (speckle-tracking), cardiac (adult, peds), vasc, SmartStress, anatomic M-mode, IMT, tissue tracking/velocity/synchronization imaging, virtual convex, LogiqView, smart depth, structured fi ndings

2-D Auto EF (speckle-tracking), cardiac (adult, peds), vasc, SmartStress, anatomic M-mode, IMT, tissue tracking/velocity/synchronization imaging, virtual convex, LogiqView, smart depth, structured fi ndings

2-D imaging, color-coded blood fl ow, distance measure, auto optomize, auto cycle (heart cycle detect), application presets

Cardiac, vasc, anatomic M mode, LVO contrast

How does the system improve workfl ow

Urgent POC exam can be done w/o disruption, ergonomic workfl ow

POP platform-programmable macros and touchscreen, ease of use, quick start up

POP platform-programmable macros and touchscreen, ease of use, quick start up

Urgent POC exam can be done w/o disruption, ergonomic workfl ow

4-D views, toolbox, workfl ow, quantif and auto LVQ, AFI productivity, auto EF, continuous auto tissue and spectral optimiz. Ergonomics: electronic adjust., fl ex display, fl oating keyboard, mobility, size, weight, Scan Assist Pro, use of raw data on scanner and workstation

Productivity tools: continuous tissue optimization (CTO), tissue characterization optimization (TCO). Analysis tools: smart depth, smart stress, virtual convex, auto EF, shared services, use of raw data on scanner and workstation




Quick-look visualization tool, pocket-sized, convenience

Quantifi cation tools, ergonomics, shared services, connectivity

3-D Non-cardiac Non-cardiac Non-cardiac Non-cardiac Yes (real-time cardiac)

No No No No No No

4-D Non-cardiac Non-cardiac Non-cardiac Non-cardiac Yes, single/multi-beat acq, vol size, res

No No No No No No

Wall motion / speckle tracking

Yes Yes Yes Yes Yes: auto functional imaging (AFI) for TEE, tri-plane, 4-D strain, 2-D auto EF, fl ow

Yes: automated functional imaging (AFI), 2-D auto EF, blood fl ow

Yes: auto functional imaging (AFI), 2-D auto EF, blood fl ow imaging

Yes: 2-D auto ejection fraction, blood fl ow imaging

Yes: 2-D auto ejection fraction, blood fl ow imaging

No N/S

H x W x D, cm (in)

28 x 39 x 56-63

14 x 13 x 4 19 x 28 x 46-56

28 x 39 x 56-63

54.4 x 84.4 x 115 cm; (21 3/4 x 33 1/4 x 45 3/8”)

123 x 55 x 70 cm (48.4 x 21.7 x 27.6”)

6.4 x 35.8 x 31.3 cm (2.5 x 14.2 x 12.4”)

6.4 x 35.8 x 31.3 cm (2.5 x 14.2 x 12.4”)

123 x 55 x 70 cm (48.4 x 21.7 x 27.6”)

2.8 x 7.3 x 12.8 cm

6.1 x 34 x 28.7 (2.4 x 13.4 x 11.3)

Weight 220 lbs 12 lbs 139 lbs 220 lbs 130 Kg (286 lbs) <70 Kg (154 lbs) 5.8 kg (12.7 lbs) 5.8 kg (12.7 lbs) <70 kg (154 lbs) 390 g 4.6 (10.1)

Other Features

Strain, satellite unit for POC

Battery, adj monitor, adj ht cart, HDMI

Standby battery, height-adj, HDMI

Strain Accelerated vol architecture, 4-D fl exi-vol w/single or multi beat 4-D navigation tools

Respiratory support, mobile design, battery operation, wireless network

Respiratory support, portability: battery operation, wireless network, virtual printer

Respiratory support; portability, battery operation, wireless network, virtual printer

Respir support, ergonomics, mobile design, left/right, up/down swivel keybd/monitor

Hand-held portability, navigation wheel, docking/charger station

Portable design, battery op, RollPack case, cart, wireless network

Comparison Chart Compiled by Diagnostic and Interventional CardiologyScranton Gillette Communications assumes no responsibility or liability for any errors or omissions in this chart.

DIcardiology.com May/June 2013 DAIC 29

N/A = Not applicableN/S = Not specifi ed

Mindray Philips Siemens Medical Solutions Toshiba ZonareM7 DC 8 iE33 xMatrix CX50 xMatrix Acuson SC2000 Acuson S2000 Acuson X700 Acuson X300 PE Acuson S1000 Artida Aplio 500 CV Aplio 300 CV z.one ultra ZS3

2010/2009 2012/2011 2009 2009 2008/2008 2008 2012 2009/2009 2012 Yes, 2008 Yes, 2011 Yes, 2011 2008/2005 2012/2005

Cardiovacular shared service

Cardiovacular shared service

Cardiac, vascular, surgical/interventional, epicardial, epiaortic, TEE

Cardiac, vascular, surgical/interventional, epicardial, epiaortic, TEE, ICE

Transthoracic adult echo, pediatric echo, TEE, contrast agent studies

Echo, TEE, contrast agent studies abdominal, renal, OB/GYN, adult, ped and neonatal echo, TEE, ICE, vascular, small parts, ortho, MSK, urology, TCI

Adult echo, TEE, ICE, vascular

Abdominal, renal, OB/GYN, adult echo, pediatric echo, neonatal echo, TEE, ICE, vascular, small parts, orthopedics, MSK, urology, TCI

Echo, TEE, contrast agent studies abdominal, renal, OB/GYN, adult, ped and neonatal echo, TEE, ICE, vascular, small parts, ortho, MSK, urology, TCI

Adult and pediatric cardiac, vascular



Cardiac, vascular, TEE, transcranial, anesthesia, abdominal, OB/GYN

Vascular, tran-scranial, anesthe-sia, CEUS, intra-op, MSK

iBeam, iClear, iTouch

iBeam, iClear, iTouch, iClear, HR fl ow, iWorks

Live 3-D TEE, X5-1 for 2-D and 3-D TTE echo, iRotate electronic rotation

Live 3-D TEE, ICE and 3-D echo integration with Philips Alura cath labs; X7-2t compatible with iE33

Real-time full volume, knowledge-based applications including 2-D semi-automated measurements and 3-D quantifi cation SW to streamline clinical workfl ows

Knowledge-based applications and individually customizable protocols to streamline clinical workfl ows, standby mode

N/S Quick start, standby mode, portability

Knowledge-based applications and individually customizable protocols to streamline clinical workfl ows, standby mode

3-D wall motion track-ing, tissue enhance-ment, smart-slice 4-D, fl y-through imaging

2-D wall motion tracking, tissue en-hancement, fl y-through imaging

2-D wall mo-tion tracking, tissue en-hancement, fl y-through imaging

Focused image across the fi eld of view, faster acoustic acquisition, patient specifi c imaging

Focused image across the fi eld of view, faster acoustic acquisi-tion, patient specifi c imaging

Echo, EM, anesthesia, OR, shared service

Echo, EM, shared service

Echo lab, stress echo lab, OR, cath lab

Echo lab, point-of-care, OR, interventional

Echo lab, cath lab, OR

Adult echo, pediatric echo, neonatal echo, OR, interventional, vascular, TCI

Shared service



Premium cardiology (3-D)

Premium cardiology (2-D)

High-end cardiology, shared service

Echo, OR, vascular, radiology, point-of-care, MSK, endocavity

Vascular lab, radiology, OR, peds

Cardiac, vascular, IMT, stress echo

Cardiac, vascular, IMT

Cardiac, vascular, pediatric, fetal echo, TCD, stress echo

Cardiac, vascular, pediatric, OB/GYN, abdomen

Cardiac, vascular, stress, pediatrics, volume imaging analysis with eSie LVA volume LV analysis

Volume imaging analysis with eSie LVA volume LV analysis cardiac, vascular, stress, pediatrics

Cardiac, vascular, stress

Cardiac, vascular, stress, pediatrics

Volume imaging analysis with eSie LVA volume LV analysis cardiac, vascular, stress, pediatrics

Cardiac, vascular, stress echo



Echo, neonatal/ped echo, vascular, TCD, surgical, small parts, abdominal, OB/GYN, 3-D/4-D, CEUS, endocavity

Neonatal/ped echo, vascular, TCD, surgical, abdomi-nal, OB/GYN, CEUS, MSK, small parts, en-docavity

Logically design control panel

User-centric control panel design, auto exam protocol

iScan, iFocus and iOpimize controls, SmartExam protocols, auto Doppler

SmartExam protocols, premium image quality in a compact system. Less repeat exams

2-D semi-automated measurements; 3-D quantifi cation; auto focusing

N/S Auto left heart

N/S N/S 3-D wall motion track-ing, quick cropping 3-D, customizable interface

2-D WMT, customizable interface, quick start presets, protocols

2-D WMT, customizable interface, quick start presets, protocols

N/S N/S

Yes Yes Live 3-D TEE, transthoracic

Live 3-D TEE Real-time 3-D Yes, non-cardiac syngo fourSight TEE

syngo fourSight TEE view

Yes, non-cardiac Yes No No Abdominal, endocavity

N/A

No No Live 3-D TEE, transthoracic

Live 3-D TEE Real-time 3-D Yes, non-cardiac No No Yes, non-cardiac Yes No No Abdominal, endocavity

N/A

No No Yes, Qlab cardiac motion quantif app

Yes, Qlab cardiac motion quantif app

N/S N/S N/S N/S N/S Yes (2-D/3-D) Yes Yes Yes Yes

2.95 x 14.2 x 14

1,355 x 585 x 930 mm

55-64 x 22 x 43

3 x 16.25 x 14 57-71.6 x 24.8 x 43.7 inches

51-61 x 25 x 43 inches

138.6-166.3 (54-65.5 in) x 55.6; (22 in) x 90.5 (35.6 in)

137.9-166 (54.43-65.3 in) x 51.8; (20.4 in) x 87.9 (34.6 in)

51-61 x 25 x 43 inches

(55.9-66) x 23 x (47-50) inches

(54.7-70.5) x 23 x 35 inches

(52.8-68.4) x 20.4 x 34.6 inches

128-157 x 51 x 72; (50.5-62 x 20.1 x 28.2)

128-157 x 51 x 72

6.5 kg (12 lbs) 111 kg 331 lbs 13.6 lbs 173 kg (383 lbs) 166 kg (365 lbs) 102 kg (225) 102 kg (225 lbs) 166 kg (365 lbs) 441 375 308 65 kg (144) 66 kg (147)

Octal-beam imaging technology

12-beam imaging technology

3-D echo integration with Alura cath labs

Laptop design with cart, wireless DICOM

Semi-automated measurements, ICE


ICE, CartoSound comm, auto left heart, VVI strain

ICE, CartoSound communication, auto left heart, VVI strain package


DTHI, tissue enhancement



Auto-opt with ZST, mobile

Effortless to move, versatility in tight spaces

Comparison Chart

Chart Spread Ad

Each DAIC Comparison Chart details all vendors for a selected technology, the models sold by each vendor and the technical specifi cations for each.

DAIC is the only publication in its market to offer comparative data in this useful, poster-sized chart format (26" x 21"). These fold-out charts, which are tipped into DAIC, are easy to remove and save for year-round reference.

Secure a Comparison Chart sponsorship and leverage the resource that healthcare professionals have relied on for over 50 years.

Advertising positions are available on the chart spread, inside fold and back cover of each Comparison Chart. Advertisers may exclusively sponsor a chart by securing all positions.

Full Chart Sponsor Benefi ts • Exclusive sponsorship of the same chart on DIcardiology.com (includes banner ads on both product selection and specifi cation page plus leaderboard/white paper or case study link on results page) • 1,000 reprints to use as sales and marketing collateral • Silver level value-added benefi ts of Precious Metals Program • Bonus distribution of Comparison Charts at relevant trade shows during the year

Chart Spread Ad Benefi ts • 500 reprints to use as sales and marketing collateral • Bonus distribution of Comparison Charts at relevant trade shows during the year

Back Cover or Inside Fold Ad Benefi ts • 250 reprints to use as sales and marketing collateral • Bonus distribution of Comparison Charts at relevant trade shows during the year

* Comparison Charts are subject to change. To suggest a chart topic that is not listed, contact your IntegratedMedia Consultant.

Advertising Opportunities

Overview

»comparison charts

JAN/FEB» Advanced Visualization» Contrast Media Injectors

MARCH/APRIL» Radiation Dose Monitoring» Implantable Cardioverter Defibrillators (ICDs)

MAY/JUNE» Clinical Decision Support» Cardiovascular Ultrasound

JULY/AUGUST» Angiography Systems» Hemostasis

SEPT/OCT» Intravascular Imaging» Fractional Flow Reserve (FFR)

NOV/DEC» Cardiovascular Information Systems (CVIS)» ECG Systems

2014 Sponsorship Opportunities



GE Healthcare

imagination at work

Centricity® Cardio Enterprise solution



Centricity Cardio Enterprise solution…. the power of web diagnostics (Re) imagined.



GE Healthcare

imagination at work



That’s personalized, anytime, anywhere1 access.

Centricity® Cardio Enterprise solution:


Access the robust patient record from anywhere1











By Dave Fornell


COMPARISON CHART




















Participants















GE Healthcare

imagination at work




Centricity® Cardio Enterprise solution….

the power of web diagnostics (Re) imagined.




GE Healthcare

imagination at work

Centricity® Cardio Enterprise solution



Centricity Cardio Enterprise solution…. the power of web diagnostics (Re) imagined.



GE Healthcare

imagination at work



That’s personalized, anytime, anywhere1 access.

Centricity® Cardio Enterprise solution:


Access the robust patient record from anywhere1











By Dave Fornell


COMPARISON CHART




















Participants















GE Healthcare

imagination at work




Centricity® Cardio Enterprise solution….

the power of web diagnostics (Re) imagined.




Inside Fold Ad

Back Cover Ad


Space Unit Rate (x)

1x 3x 6x 9x 12x

Full Chart — $25,410 $25,060 $24,710 $24,320

Chart Spread $17,910 $17,780 $17,530 $17,260 $17,000

Chart Back or Inside Fold

$17,000 $9,190 $9,060 $8,940 $8,800

Rates (4-color pages only)

Comparison Chart Ad SizesSpace Unit Specifi cation

Width (Inches) Depth (Inches)

Two-page Center Spread (bleed dimensions)

18¼” 11”

Inside Fold (bleed dimensions) 9¼” 11”

Chart Back (bleed dimensions) 9¼” 11”

Mailing InstructionsAdvertising material, insertion orders, correspondence and copy should be addressed to: Traffi c Department, DAIC3030 W. Salt Creek Lane, Suite 201Arlington Heights, IL 60005-5025

Accepted Digital FormatsPress-optimized PDF using Acrobat Distiller’s PDF/X-1a job options is the required format. PDFs prepared for use on the Web are unacceptable. Any other type of fi le may require the use of an outside vendor and will result in additional charges.

A proof of the ad must be submitted. Publisher will not accept responsibility for integrity of ad if no proofs are provided.

Ad Art Upload InstructionsFor ad art uploads and additional ad information, go to www.scrantongillette.com/adart.

Chart ReprintsComparison chart sponsors receive a fi xed quantity of reprints. Additional charts may be ordered prior to going to press OR custom reprints are available. Contact Adrienne Miller at 847.391.1036 or by e-mail at [email protected] for additional details.

Note: all “live” matter (i.e., relevant text and graphics) should be kept 3/8" inside on all four sides.

Sean P. ReillyPublisher847.954.7960 [email protected]

Stephanie A. EllisSales [email protected]

Andreja R. SlapsysIntegrated Media [email protected]

Contact

»comparison charts



»DAIC editorial opportunitiesFront CoverSelected by the editor and publisher, front cover positions are reserved for new or work-in-progress products/devices representing major technology advancements applicable to Diagnostic and Interventional Cardiology (DAIC) article content.

GuidelinesSend images and a product description of 100-200 words to [email protected]. Indicate “Front Cover consideration” in the subject line. Include two high-resolution photos that are 300 dpi and measure 15x20 inches or larger.

Comparison ChartsOur charts detail all vendors and models for a specifi c technology in one comprehensive “buying tool.” If you have suggestions for additional comparison charts beyond those scheduled, please contact the DAIC Editor.

Product ReleaseDAIC consistently features comprehensive healthcare technology coverage through product releases. Product releases that cannot be featured in print will be considered for DAIC’s weekly eNews and website (www.DIcardiology.com).

GuidelinesSubmit an FDA-cleared product description of 50-150 words and a high-resolution photo (300 dpi and 4 inches wide) to [email protected].

Show PreviewHighlights — in product release format — of technology that will be featured at specifi c, upcoming medical trade shows.

Guidelines • Submit a product description of 50 - 150 words, including your company’s booth number and a high-resolution photo to [email protected]. Please indicate Show Preview in the notes. • New products or enhancements to current products are preferred. • Show issue advertisers who are exhibiting are guaranteed at least one product inclusion when submissions are received by the editorial close date.

Corporate NewsSubmit 50- to 150-word announcements such as mergers/acquisitions, new partnerships/alliances or personnel changes for inclusion on DIcardiology.com and our print News Briefs to [email protected]. This information may also be covered in DAIC eNews.


Editorial Contact Dave Fornell, Editor847.954.7962 | [email protected]

ReprintsContact your Integrated Media Consultant

ContactSean P. Reilly, Publisher847.954.7960 | [email protected]

Stephanie A. Ellis, Sales Manager847.954.7959 | [email protected]

Andreja R. Slapsys, Integrated Media Consultant847.954.7992 | [email protected]

Documents

2015 Media Kit - Amazon S3 · Each DAIC e-mail communication, delivered to more than 17,000* (on average) industry professionals, provides advertisers with performance metrics to