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Dell - Internal Use - Confidential
2
• A-typical Social Media Practitioner
• From Private to Enterprise to Private
• Pragmatic and Data-Driven
• I Don’t Believe The Hype
BIO: BIO:
BIO:
Dell - Internal Use - Confidential
3
WHAT IS A SOCIAL MEDIA STRATEGIST, AND WHY WOULD I WANT TO BE ONE?
• The Hype
• The Reality
• The Foundation
• The Passion
Dell - Internal Use - Confidential
4
CREATIVITY + DATA ANALYSIS = SOCIAL MEDIA STRATEGIST
• Be Relentless
• Be Fast
• Be Bold
• Be Skeptical