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NEW PERSPECTIVES FOR ENGAGED CITIZENS // JULY/AUGUST 2014 PM40024877 7 8 25274 94268 07 $5.95 SAVING RANCHLAND, conserving wildlife p. 28 AND LIVING TOGETHER SAVES RESOURCES p. 40 GREENING THEATRE HELPS THE PLANET p. 36 EVERYTHING IN CANMORE HAS CHANGED BUT THE MOUNTAINS 44 FUN-FILLED SUMMER FESTIVALS ANDREW FERENCE: THE NHL’S GREENEST PLAYER THE MAGAZINE ABOUT ALBERTA FOR ALBERTANS //MARCH 2014 PM40024877 Neil Young + the damage done / Jaspreet Singh’s hefty Helium / Fort McMoney, the videogame Red Deer: Home of the Quinzee / Rosebud: Canada’s most ambitious hamlet / Stenson on libricide 100 YEARS OF OIL The legacy of Turner Valley p. 34 CREATIVE SPACE Cultural creatives take on Alberta’s boom-bust cycle p. 28 HOMETOWN ARTS Can art survive in Fort McMurray? p. 42 INSIDE: OUR ANNUAL MUSEUMS & GALLERIES GUIDE 7 8 25274 94268 03 $5.95 THE MAGAZINE ABOUT ALBERTA FOR ALBERTANS // JUNE 2014 Local Food Guide: Your map to the province’s tastiest edibles / Alberta’s original patronage scandal EPS jettisons The Squad / Postcard-picturesque Highlands / Learning from Las Vegas’s tortoises 7 8 25274 94268 06 $5.95 PM40024877 Treaty rights vs. oil sands GAME CHANGER The court case we all should be watching p. 28 FRIENDS IN HIGH PLACES How Alberta’s judicial selection process invites PC cronyism p. 34 PERFORMING STAMPEDE Why aren’t the Young Canadians more widely celebrated? p. 40 2015 Media Guide LAUNCHED 1997 FREQUENCY 10 times a year CIRCULATION 15,000 copies per issue READERSHIP 76,000 per issue DISTRIBUTION Throughout Alberta to subscribers, newsstands, professional offices and as newspaper inserts NEWSSTAND COVER PRICE $5.95 EDITORIAL PROFILE Independent, thoughtful analysis of Alberta’s unique politics and culture READERS Leaders, influencers, conscientious consumers, active citizens, creators and visionaries ADVERTISING/EDITORIAL RATIO 15/64 or 23% of pages WEBSITE www.albertaviews.ab.ca The Magazine at a Glance Who We Are / What We Do Alberta Views provides new perspectives on our province’s politics, social issues and culture. Alberta Views is read by well-educated, influential citizens who discuss the content with their colleagues and friends. In our 17 years of publication, Alberta Views has become the must-read magazine for people who want fresh ideas and a richer view of Alberta’s unique character, challenges and opportunities. 2009 N A T I O N A L M A G A Z I N E A W A R D S L E S 3 2 E P R I X D U M A G A Z I N E C A N A D I E N

2015 Media Guide · 2015. 3. 11. · ISSue jan/feb mar apr may jun juL/aug sep oct nov dec Feature mind the gap 30 ALBERTA VIEWS APRIL 2012 ALBERTA VIEWS APRIL 2012 31 By I n the

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  • new perspectives for engaged citizens // JULY/aUgUst 2014

    PM

    40

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    J/A

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    825274 94268

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    $5.95

    saving Ranchland,conserving wildlife p. 28 AND

    Living together saves resources p. 40

    greening theatre heLPs the PLanet p. 36

    EvErything in canmorE has changed

    but thE mountains 44 Fun-FiLLeD

    summeR FestivalsanDrew Ference: the nhL’s greenest PLayer

    the magazine about alberta for albertans //marCh 2014

    PM

    40

    02

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    7

    Neil Young + the damage done / Jaspreet Singh’s hefty Helium / Fort McMoney, the videogame Red Deer: Home of the Quinzee / Rosebud: Canada’s most ambitious hamlet / Stenson on libricide

    100 YEARS OF OILThe legacy of Turner Valley p. 34

    Creative SpaCeCultural creatives take on Alberta’s boom-bust cycle p. 28

    Hometown artSCan art survive in Fort McMurray? p. 42

    INSIDe: Our AnnuAl

    MuSEuM

    S & GAllErIES GuIDE

    MAR

    7

    825274 94268

    03$5.95

    the magazine about alberta for albertans // June 2014

    Local Food Guide: Your map to the province’s tastiest edibles / Alberta’s original patronage scandalEPS jettisons The Squad / Postcard-picturesque Highlands / Learning from Las Vegas’s tortoises

    JUN

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    825274 94268

    06

    $5.95

    PM

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    Treaty rights vs. oil sands

    gamechangerThe court case we all should be watching p. 28

    FRIENDS IN HIGH PLACEShow alberta’s judicial selection process invites Pc cronyism p. 34

    PERFoRmING StAmPEDEWhy aren’t the Young canadians more widely celebrated? p. 40

    2015 Media Guide

    Lau nch e d 1997

    fr equ e ncy 10 times a year

    ci rcu Lation 15,000 copies per issue

    r eade r sh i p 76,000 per issue

    distr i b ution Throughout Alberta to subscribers, newsstands, professional offices and as newspaper inserts

    n ewsstan d cove r pr ice $5.95

    e ditor iaL profi Le Independent, thoughtful analysis of Alberta’s unique politics and culture

    r eade r s Leaders, influencers, conscientious consumers, active citizens, creators and visionaries

    adve rtis i ng / e ditor iaL ratio 15/64 or 23% of pages

    we b site www.albertaviews.ab.ca

    The Magazine at a Glance

    Who We Are / What We Do

    Alberta Views provides new perspectives on our province’s politics, social issues and culture. Alberta Views is read by well-educated, influential citizens who discuss the content with their colleagues and friends. In our 17 years of publication, Alberta Views has become the must-read magazine for people who want fresh ideas and a richer view of Alberta’s unique character, challenges and opportunities.

    2009

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  • ReadeR engagementSpend over 1 hour reading each issue: 78% Keep issue for future reference: 72% Have been reading AV for 6+ years: 52%

    ReadeR chaRacteRisticsavid readers 87% listed reading as a leisure pursuit. 67% purchase more than 6 books annually. 18% buy more than 20 books per year.

    supporters of the arts 55% attend more than 6 arts events per year.

    frequent traveLLers Average of 8 trips in Alberta, 3 trips within Canada and 2 trips abroad per year.

    ethicaL consumers Base consumer decisions on the ethics of the company.

    weLL-connected word-of-mouthers 85% discuss what they read with neighbours, colleagues and friends.

    environmentaLLy minded 85% listed the environment as the area of public policy that concerns them most.

    active Lives 50% list gardening, 54% list exercise, 56% list travel, 42% list volunteer work and 50% list the outdoors as leisure pursuits.

    “Building refined, energy efficient homes is the core business for Effect Home Builders. alberta views is a content-rich magazine that has helped Effect spread this message to an educated demographic who think beyond the status quo. The ad team at alberta views has been both creative and professional. They are easy to work with and produce excellent results. We have increased exposure of our company and received direct inquiries as a result of our presence in alberta views.”

    –Les Wold, Effect Home Builders

    “Esker Foundation constantly seeks out the most current developments in local, regional and international culture, creating opportunities for the production of groundbreaking new work and exhibitions. Our audience, like that of alberta views, wants to be engaged and seek out ways in which to understand and connect to even the most difficult of subject matter. Innovative discourse, education and a passion to connect with a broad community is a creative vision we share. To advertise in alberta views is to support critical thinking and dialogue in Alberta.”

    Naomi Potter, curator, Esker Foundation

    Circulation Readership What Advertisers Say

    PRint RUn 15,000*

    distRiBUtiOn Paid subscriptions 6,000Newsstands 2,000Professional offices 2,000 Air Canada Maple Leaf Lounges 1,000 National distribution Other controlled 4,000 The Globe and Mail, National Post, FSA drops, conferences, etc.

    geOgRaPhic distRiBUtiOnEdmonton 31% Calgary 34% Rest of Alberta 27% Outside Alberta 8%

    ReadeR PROfilemen 47% women 53%

    post-secondary degrees 93% post-graduate degrees 41% mean household income $97,328 under 44 16% age 45–64 42% age 65+ 42%

    Data from reader survey, conducted May 2014.

    *Publisher’s sworn statement enclosed.

    Simon Evans Jessica Goldman Naheed Nenshi Laurie Adkin Linda Duncan Arno KopeckyHistorian Theatre critic Mayor of Calgary U of A professor MP Writer

    Readers

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    Feature mind the gap

    3 0 A L B E R TA V I E W S A P R I L 2 0 1 2 A L B E R TA V I E W S A P R I L 2 0 1 2 3 1

    In the spring of 2011, Naheed Nenshi flew off on his first big overseas junket as mayor of Calgary—a trade mission to China. His destination was Beijing, and he arrived after a gruelling flight in the same scuzzy state as any long-haul passenger, exhausted and aching for

    a shower. Still not used to the jetsetting holder-of-high-office circuit, he’d made the trip in a T-shirt and jeans. He was met at the baggage carousel by a Chinese government escort and whisked into a black SUV with tinted windows, which raced the newly minted VIP toward his first meeting down special traffic-free lanes reserved for senior officials. It took some cajoling, but Nenshi convinced his reluctant minders to stop off at his hotel so he could at least change into a suit.

    A few double-time, VIP-lane minutes later, a more presentable Mayor Nenshi was led into the palatial working quarters of the Mayor of Beijing. Bleary but beaming, Nenshi strode into his Chinese counterpart’s office to find it full of sober, dark-suited men awaiting His Calgarian Worship’s arrival.

    Out of the corner of his eye, Nenshi spotted a familiar face: Doug Horner, the deputy premier of Alberta. Horner had positioned himself several deferential steps behind Nenshi, in keeping with local custom. In China, the mayor of a major city is a far more powerful and more revered official than some lowly provincial apparatchik. No one was much interested in the vagaries of provincial government; the mayor was the dignitary they’d come to meet.

    Back home in Alberta, of course, the power balance is exactly the opposite. Naheed Nenshi’s office—and every other mayoral office at every city hall in the province—exists

    By CHRIS TURNER

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    “In Canada the city is a poor cousin, an afterthought, a beggar.”

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    By aritha van herk

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    How the vastly underrated Young Canadians reflect Alberta to ourselves

    PERFORMING STAMPEDE E

    Ach EVENINg AT ThE cALgARy STAmpEdE, roaring crowds watch the chuckwagon races, a sport fast, dangerous and life-threatening to both men and horses. But the rumble fades once the chucks are over. The hardcore racing fans leave, the tourists

    don jackets against dusk’s chill, and the big eight-wheeled tractor trundles the TransAlta grandstand show’s moveable stage in front of the infield. The stage itself is a hybrid of beast and bling called the Queen mary, pulled in and settled in place, carefully levelled against the permanent stage to make a large performance platform. A behemoth of an apron, it boasts three elevators and state of the art turntables that almost dip and roll under the gyrating bodies that perform on them. As dave Kelly, who has served as grandstand show host and announcer for the last seven years, says, “It’s the only stage I know where it takes 40 seconds just to get to the centre, to where people can see you, a mad dash.”

    The indubitable and sometimes dubious character of Stampede arouses much discussion in calgary. Some calgarians keep a Western wardrobe ready to don, while others sneer at the annual carnival as a form of uncultured theatre, a faux celebration of an era so far in the past that it doesn’t even raise dust. The tension between rodeo fans and animal welfare groups is fierce. And the jostle between the lineups and the excessive drinking and the commercial aspect of the whole affair means that the words “culture” and “Stampede” are seldom uttered in the same sentence. yet the culture of the calgary Stampede occupies a distinct precinct, provoking an unusual brand of poetry and music. And if the chucks are both the most historically authentic and the most controversial element of the Stampede, the grandstand show may well be the least.

    The show is exactly what its name suggests: grandstanding, or what Kelly calls “a country fair on steroids.” Entertaining 20,000 people every night, it manages in 75 minutes to combine tacky and touching, celebration and threnody, chautauqua and Vegas. It serves up education and spectacle, music and dance, with a soupçon of cirque-style acrobats and jugglers, pyrotechnics and stunts. It has to please a million different demographics: kids, teenagers and seniors, men and women, rural and urban and the infield leftovers from the chucks. Reviews of the grandstand show range from gentle enthusiasm to tempered approval—great family fun, but kind of lame if you’re going with your friends—and an attitudinal shrug: once you’ve seen one of these shows, you’ve seen them all.

    But while the nightly spectacle sounds like a recipe for disaster, year after year it draws full-house crowds and year after year grows bigger and glitzier. Every year it follows a path both predictable and creative, always garnished by the singers and dancers of the young canadians.

    Editorial

    ON sALe DAte

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    Editorial at a Glance

    features critique the policies and actions of key government departments. “Meet the Minister” evaluates the minister responsible for a given issue. Culture articles showcase Alberta’s imaginative creators and innovators. Our features, essays and fiction are by Alberta’s best writers, with photography and illustration by talented Albertans.

    eye on aLberta is a reader’s digest of previously published work, excerpts from news stories, speeches and think tank reports. Eye shows what people around the province are talking about.

    community action profiles interesting neighbourhoods in cities large and small, and reports what residents like and would change about their community.

    our coLumns are written by Albertan award-winning humorist Fred Stenson and by naturalist and former Banff National Park superintendent Kevin Van Tighem.

    booksheLf contains reviews of works of literature, history, political science and cultural analysis written by Albertans and published by local and national publishers.

    behind the scenes gives the scoop on what’s going on at Alberta’s arts organizations, including theatre companies, orchestras and public art galleries.

    guides are essential handbooks of unique resources and destinations in the new Alberta. They are packed with information for life-long learners, arts patrons, travellers, foodies, festival fans, music aficionados, dance devotees, opera enthusiasts, theatregoers, students, people concerned about the environment and book lovers.

    1 0 A L B E R TA V I E W S J U N E 2 0 1 4 A L B E R TA V I E W S J U N E 2 0 1 4 1 1

    com m u n ity action

    Apple filmed a Christmas-themed commercial in Highlands late last year. It must be encouraging when one of the most media-savvy technology companies in the world chooses your neighbourhood to embody the archetypal family Christmas. And Highlands is postcard picturesque. Stately elm trees outnumber fence posts. Marshall McLuhan, one of Canada’s most influential public intellectuals, spent his early childhood roaming the northeast Edmonton borough—his former home is being refurbished into a public arts space. And yet, despite its close proximity to downtown and panoramic views of the North Saskatchewan River

    valley—not to mention a row of homes so grand some of them actually have names—Highlands feels both approachable and accessible. Residents take neighbourliness seriously. Long-time Highlander Howard Lawrence is in the midst of year two of the Abundant Communities Initiative, a pilot project funded by the City. The ACI is a strategy for building a neighbourhood’s social capital. One resident from every block is assigned the role of “connector,” which entails interviewing the entire block to chart specific skill sets, interests and life experiences. The information is then collated into a database that can be queried to generate a list of neighbours having a shared hobby such as hockey or experiencing a similar stage in life such as caring for a newborn. The initiative helps kick-start new associations and supports, which lead to novel webs of connections. Social capital, explains Lawrence, is a neighbourhood’s best defence against crime, but can also increase quality of life for more vulnerable residents such as the elderly. The ACI project has spread to seven other Edmonton communities, and Lawrence is starting to consult with cities across Alberta and BC.

    Highlands

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    P r o f i leAnnexed: 1912Population: (2012) 2,631Ages: 0–19: 19%; 20–39: 25%; 40–59: 33%; 60–79: 18%; 80+: 5%Marital status: Married: 49%; separated/divorced: 7%; widowed: 6%; never married: 38%Housing: Rent: 24%; own: 76%Provincial electoral district: Edmonton-Highlands-Norwood (created in 2003 by merging two inner-city ridings)MLA: Brian Mason (NDP), 2000–present (2000–2003; Edmonton-Highlands)Local legends: Marshall McLuhan (1911–1980), media scholar; William Magrath (1870–1920), who developed the community and built the Magrath Mansion; Eda “Weather Woman of the West” Owen (1879–1957), a pioneer meteorologist; Bobby “Pied Piper of Canada” Gimby (1918–1998), orchestra leader, trumpeter and singer/songwriter

    What do you love about your community?

    What most concerns you?

    If it could be the way you wanted, what would your community look like?

    res i de nt resPonsesSusan Ruttan (community league president): I love how Highlands has a real sense of itself. People do things. Just last weekend this woman was having something called a house concert. Every month now, she has up to 30 people over and she hosts local musicians. There’s a lot of that stuff going on here and the more you get involved, the more you know about. We need more higher-density housing, and 118 Avenue is the logical place. We have one seniors’ residence and we need more. When people get to an age when they have to leave their house, most of them have to leave the neighbourhood and they don’t want to.

    Arie Jol: I love how the folks here like to talk. Along my street we have a barbecue together, a garage sale together. I have some good friends here now, and if I were in trouble I could call on them 24/7. We had a drug house here on our street. We phoned the police and bylaw for about two years in a row until we decided it had to stop one way or another. They finally did something about it. We got together as neighbours and that really gives us strength. It’s really important for people to know each other on the street.

    Barb Martowski: First, I love the geography, and where it’s situated. I’m concerned about 112 Avenue. I wish the City would have seriously considered downsizing the number of lanes to help slow the traffic and reduce the amount

    of cars. There are probably 20 times more vehicles travelling down Whyte Avenue, but they’ve got things in place so that, even though the speed limits are essentially the same, people don’t rip down that street.

    Dan Rietveld: When I come home from work, I drive down the first available street because it’s like coming back into the womb. It’s a place of belonging. Most people living here plan on living here the rest of their lives and those that move out, regret it. I like that there is a disparity between rich and poor. We go right from Ada Boulevard, which has Magrath Mansion and is one of the nicest streets in Edmonton, and then we go all the way up to 118 Avenue, which is one of the worst streets in Edmonton, where you’ve got men’s shelters, recovery homes. We really need a grocery store and a pub.

    Carol Snyder: I love older neighbourhoods, and we live in a historic house that was built in 1927. I’m concerned about infill housing. Highlands’s character is being affected. I know that some of the older homes they’re taking down are not of historic value, but the new monsters they’re putting in just do not blend with the architecture we are trying to preserve. Howard Lawrence: I love our neighbourhood retail. I appreciate that we have a destination to go to and hang out at. For example, in our downtown portion of Highlands we have Mandolin Books coffee shop and our restaurants—Creole Envy and La Bohème. I’m concerned about land-use bylaws that prohibit walkability or other factors that would help encourage a close-knit neighbourhood.

    Susan Petrina: My attraction to the neighbourhood started with the physical layout. It’s overlooking the river valley. It’s got eclectic architecture. It’s got mature elm trees. It’s got the history. All of those physical attributes are vitally important to creating an inviting and stimulating space to live. But what became more important over time is the people—those intimate relationships you forge. That’s what creates value in the community. I’m concerned about the arterial road, 112 Avenue, that divides the community.

    Herbert Gale: We have a lot of young families becoming part of the community, which means we don’t have to worry about school closures. And what makes this exciting from, shall we say, an old person’s point of view is the chance to walk down the street and talk to someone in their 80s, 90s or even 100, but also to chat with kids that are 5, 6, 7 or 8. It gives you a real sense of community and a sense that we’re not stagnant.

    Cheryl Mahaffy: I love the trees and the access to the river valley. I also love the sense of neighbourliness. There is the ongoing struggle that community leagues have, to find the people we need in order to do what we envision. Also, we are very close to a busy and kind of rundown thoroughfare. The golf course, which has been somewhat open to the community, just had a family day event and co-operated with the community league. The golf course has a sledding hill and they made a skating rink and served hot chocolate. It attracted lots of people. I’d like to see more of those sorts of things, where the various organizations and assets of the community can pool together. #Ma

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    g u i d e 2014

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    Meet the albertans who are growing, raising, brewing and fermenting a bounty of farm-fresh veggies, fruit, meat, beer, wine and mead right under your nose.

    g u i d e 2014

    local food

    Editorial Calendar Theme

    Finance

    Aboriginal Affairs

    Cities

    Labour

    Agriculture

    environment

    education

    energy

    healthcare

    Justice

    MAteriAL DeADLiNe

    dec 1

    jan 19

    feb 12

    mar 16

    apr 20

    may 25

    jul 20

    aug 17

    sep 14

    oct 19

    BOOkiNg DeADLiNe

    nov 27

    jan 15

    feb 10

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    apr 16

    may 21

    jul 16

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    oct 15

    our GuIde To

    LIFELONg LEARNINg

    MuSEuMS

    ART gALLERIES

    LOCAL TRAVEL

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    SuMMER FESTIVALS

    PERFORMINg ARTS

    HIgHER EDuCATION

    BEINg gREEN

    NEw BOOKS

    a l b e r ta v i e w s J U N e 2 0 1 4 49

    Sparrow’S NeSt orgaNicS Opalwww.sparroworganics.comCSA pickup spots: Edmonton; St. Albert Farmers Market; Strathcona (2 locations)Available to purchase: Edmonton: Earth’s General Store, 124 St Grand Market, Blush Lane Organic Market; St. Albert Farmers Market

    Now in their 13th season, Sparrow’s Nest offers the longest-running fully certified organic CSA in Alberta. The CSA has always been the cornerstone of this family farm’s business, and Graham Sparrow would like to keep it that way. Shareholders are expected to pitch in two days per season on the farm, to make sure the workload doesn’t overwhelm the farmers; however, a slightly pricier non-work share is available. Sign up for the 20-week season officially ends on June 1, but Sparrow has been known to take pity on the odd straggler.

    wakomao greeNhouSe & gardeN aNd plaNet B FarmS 5 km east of Clydewww.wakomao.comPickup spots: Greater Edmonton area and northern Alberta (see website for full list)Available to purchase: Clyde (on the farm); Edmonton: Café de Ville, French Quarter Market

    To increase the variety of their CSA, Rae Barabash and Philippe Lusson of Wakomao partnered with Sheldon Marko of Planet B Farms to offer poultry and eggs in addition to the fruit, vegetables and beef produced by Wakomao. Shares can be customized to include proteins, fruits or vegetables. Shareholders receive chicken and beef on May 11, the first day of the CSA season. Fruit is delivered 5–10 times per season, depending on availability. Vegetable shares run for 15 weeks, from mid-June until mid-September.

    homeStead hearth Onowaywww.homesteadhearth.caPickup spots: Edmonton

    Initially, former Edmontonians Kathleen Arnold, a registered nurse, and Victor Pipkin, a cellist in the Edmonton Symphony Orchestra, had planned their escape to a 20-acre property outside Onoway around their own needs: they hoped to feed themselves off their land and escape city life. However, almost immediately after moving, the couple became more ambitious. Last season they dipped their toes in the CSA pool, selling 10 shares. This year, Kathleen is hoping to double that, with a long-term goal of feeding 40 families off of their 20 acres. In addition to vegetables, Kathleen and Victor raise chickens, so talk to them about adding a weekly delivery of eggs to your vegetable share (most of the eggs go to members of the ESO right now).

    greeNS eggS & hamLeducwww.greenseggsandham.caCSA pickup spots: Calgary: Crossroads Market, Symons Valley Market; Edmonton: City Market on 104th, Ocean Odyssey InlandAvailable to purchase: Edmonton: City Market on 104th, French Quarter Market, Ocean Odyssey Inland; Calgary: Crossroads Market, Symons Valley Market, Forage Farm to Fork Foods; the Cochrane CookHouse

    Greens Eggs & Ham’s futures program allows shareholders to place a weekly order, selecting from a wide array of heritage vegetables, meat products and eggs. The cost of the goods is deducted from the shareholder’s account after pickup. Between this flexible delivery system and the variety of unique products on offer (have you ever tried curry rum raisin duck sausage?), Greens Eggs & Ham is a great choice for CSA newbies.

    riverBeNd gardeNS Edmontonwww.riverbendgardens.caCSA pickup spots: Edmonton (6 locations); Sherwood Park; St. AlbertAvailable to purchase: 7 Edmonton and area farmers markets

    Although they only started offering a CSA in 2012, Aaron and Janelle Herbert have watched it grow exponentially. After selling 250 shares last season, they are now aiming to secure 400 shareholders prior to their first delivery in the first week of July. Customers can pick up their shares at one of several Edmonton and area businesses, such as D’Arcy’s Meat Market and Prairie Mill Bread Co. Many of these businesses report a spike in sales on delivery day, since many shareholders take care of the rest of their food shopping at the same time as they pick up their vegetables. Riverbend produce can also be enjoyed at several Edmonton restaurants.

    prairie gardeNS & adveNture Farm Bon Accordwww.prairiegardens.orgCSA pickup spots: Bon Accord (on the farm); Edmonton: Rge Rd parking lotAvailable to purchase: Morinville: The Green Bean; Edmonton: Rge Rd

    A Prairie Gardens CSA can be as much a seasonal hobby as a weekly share of veggies. Between workshops on growing and cooking with herbs, seven-course field-to-fork dinners prepared by Rge Rd chef Blair Lebsack, and a bevy of family-friendly festivals throughout the summer, farmer Tam Andersen encourages CSA shareholders to spend as much time on the farm as they can handle. The CSA itself runs for 15 weeks and includes a season’s pass to all farm events. Members can either pick up their shares at the farm (a considerably cheaper option) or in the parking lot of Rge Rd in Edmonton, which is also a CSA shareholder.

    community supported agriculture: edmonton & area

    g u i d e local food 2014

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    1/3 VERTICAL

    2.25 x 9.5

    ADvertisiNg POLiCYAcceptance of any advertisement in Alberta Views is at the sole discretion of the publisher. All copy and graphics are subject to the publisher’s approval.

    Rates are net of agency commission. 5% gST not included. All ads are full-colour.

    FreQUeNCY 1X 3X 6X 10X

    Outside back cover $ 2,600 2,475 2,300 2,200

    Inside covers $ 2,400 2,275 2,175 2,000

    Full page $ 2,100 2,000 1,900 1,800

    2/3 page $ 1,550 1,475 1,400 1,325

    1/2 page $ 1,300 1,225 1,150 1,100

    1/3 page $ 850 810 775 725

    1/4 page $ 675 650 600 575

    1/6 page $ 475 450 425 400

    Design services are available on request. Ask about our not-for-profit rates.

    0.25bleed