Farmers’ Market Promotion Program (FMPP) – 2015APPLICATION NARRATIVE FORM AND INSTRUCTIONS

This narrative form, including Appendix A, is mandatory. Thoroughly review the FMPP Request for Applications before completing this form.

• Project Title: East Hampton Food Pantry Farm Promotional CampaignMust match title on SF-424 Form.

• Organization Name: Food Pantry Farm Inc.Email: foodpantryfarminc@gmail.comPhone: Fax:

Mailing Address: Food Pantry Farm55 Long LaneP.O. Box 181East Hampton, NY 11937

• Authorized Representative Name: Darcy Hutzenlaub Email: DHutzen@gmail.comPhone: 862-203-9774Fax:

This person will be the main contact for any FMPP correspondence and is responsible for signing any documentation should the grant be selected.

Mailing Address:Darcy HutzenlaubPO Box 2808Amagansett, NY 11930-2808

☐ Check if same as #2 above.

• Project Implementation Physical Address (record as many as applicable):Address 1: Food Pantry Farm55 Long LaneP.O. Box 181East Hampton, NY 11937

Address 2:

• Requested FMPP Funds: Indicate the dollar amount (in whole dollars) of Federal funds requested. This must match the total amount provided in the Budget form.

$ 52,861.00

• Entity Type: (Refer to the “FMPP Request for Applications” for definitions of each eligible entity type.)

☐ Agricultural cooperativeX Nonprofit corporation☐ Local government☐ CSA association☐ Tribal government☐ Producer network

☐ Producer association☐ Public benefit corporation☐ CSA network☐ Economic development corporation

☐ Regional farmers market authority

☐ Agricultural business entity☐ Other (please specify): __________________________

•

Executive Summary: In 200 words or less, describe the project’s need and purpose, its goals, expected outcomes, and a timeframe for completing all activities.

Food Pantry Farm is a five acre organic produce farm. Founded in 2009, Food Pantry Farm (FPF) annually provides nearly 20 tons of fresh organic produce to food pantries, women’s and children’s shelters, daycare centers, and senior centers on Eastern Long Island. The land and farm stand are leased from East End Community Organic Farm (EECO), a not-for-profit entity that leases and cares for 42 acres of town-owned farmland. EECO provides community gardens, educational outreach, and access to land for farmers. The purpose of the East Hampton Food Pantry Farm Promotional Campaign is to raise awareness of local food and encourage middle and upper income households to frequent the farm stand and/or subscribe to the newly created FPF Community Supported Agriculture (CSA) program. In addition to Food Pantry Farm produce, the EECO farm stand also sells value added products from 12 regional farm vendors who will benefit from increased traffic and who will increase their sales by contributing to the FPF CSA. It is hoped the campaign will create revenue to support Food Pantry Farm’s mission, and improve access and availability of healthy food. FPF believes activities can be completed in one annual growing season.

• Project Title: East Hampton Food Pantry Farm Promotional CampaignMust match title on SF-424 Form.

• Organization Name: Food Pantry Farm Inc.Email: foodpantryfarminc@gmail.comPhone: Fax:

Mailing Address: Food Pantry Farm55 Long LaneP.O. Box 181East Hampton, NY 11937

• Authorized Representative Name: Darcy Hutzenlaub Email: DHutzen@gmail.comPhone: 862-203-9774Fax:

This person will be the main contact for any FMPP correspondence and is responsible for signing any documentation should the grant be selected.

Mailing Address:Darcy HutzenlaubPO Box 2808Amagansett, NY 11930-2808

☐ Check if same as #2 above.

• Project Implementation Physical Address (record as many as applicable):Address 1: Food Pantry Farm55 Long LaneP.O. Box 181East Hampton, NY 11937

Address 2:

• Requested FMPP Funds: Indicate the dollar amount (in whole dollars) of Federal funds requested. This must match the total amount provided in the Budget form.

$ 52,861.00

• Entity Type: (Refer to the “FMPP Request for Applications” for definitions of each eligible entity type.)

☐ Agricultural cooperativeX Nonprofit corporation☐ Local government☐ CSA association☐ Tribal government☐ Producer network

☐ Producer association☐ Public benefit corporation☐ CSA network☐ Economic development corporation

☐ Regional farmers market authority

☐ Agricultural business entity☐ Other (please specify): __________________________

•

Executive Summary: In 200 words or less, describe the project’s need and purpose, its goals, expected outcomes, and a timeframe for completing all activities.

Food Pantry Farm is a five acre organic produce farm. Founded in 2009, Food Pantry Farm (FPF) annually provides nearly 20 tons of fresh organic produce to food pantries, women’s and children’s shelters, daycare centers, and senior centers on Eastern Long Island. The land and farm stand are leased from East End Community Organic Farm (EECO), a not-for-profit entity that leases and cares for 42 acres of town-owned farmland. EECO provides community gardens, educational outreach, and access to land for farmers. The purpose of the East Hampton Food Pantry Farm Promotional Campaign is to raise awareness of local food and encourage middle and upper income households to frequent the farm stand and/or subscribe to the newly created FPF Community Supported Agriculture (CSA) program. In addition to Food Pantry Farm produce, the EECO farm stand also sells value added products from 12 regional farm vendors who will benefit from increased traffic and who will increase their sales by contributing to the FPF CSA. It is hoped the campaign will create revenue to support Food Pantry Farm’s mission, and improve access and availability of healthy food. FPF believes activities can be completed in one annual growing season.

•

Project Background:

• How will the project improve the s i t ua t ion / cond i t i on in t he a r ea /community?

The FPF promotional project will improve conditions by increasing awareness. The project will teach people where they can get healthy local food and will increase sales volume for local and regional agricultural producers.

• What are the project objectives (please list)?

• Objective 1: To identify areas lacking access and to increase availability of fresh local produce. Our unique approach to this marketing challenge will also stimulate the flow of revenue from the “haves” to the “have nots.”

• Objective 2: Create greater community awareness of what the Food Pantry Farm has to offer to social and community programs such as schools, churches, shelters, etc.

• Objective 3: To make EECO farm stand more visible so as to improve market sales.

• Objective 4: Expand the interface between people needing healthy organic produce and its availability.

• Could you describe how this project will increase domestic consumption of and access to, locally and regionally produced agricultural products?

At this time, FPF is capable of producing organic produce in excess of current demand. Our project is a multi-platform campaign that will improve distribution infrastructure and provide revenue for its execution. Our funding will be used to expand the existing farm market’s visibility with new signage (roadside and POS), as well as tangible marketing tools such as reusable grocery bags, t-shirts, and calendars. The farm stand now offers fresh local organic produce as well as locally sourced goods from other growers and producers. The funding will also be used to initiate a reduced cost Community Supported Agriculture (CSA) program so that fresh organic produce can be available to marginal income households, or, households that don’t consider themselves eligible for charity but would still benefit from healthy local food. Local print advertisement, informative brochures and agritourism events will be used to promote the farm and its vendors as well as the reduced cost CSA program. A portion of the project will be dedicated to expanding food pantry services in the region and will welcome individuals from all income levels to participate and/or contribute according to their ability, in the flow of goods from producer-to-consumer.

• Could you describe how this project will develop, improve, and expand market opportunities, outreach, training, and technical assistance for farm and ranch operations serving domestic farmers’ markets, roadside stands, community-suppor ted agr icu l tu re p rograms , agritourism activities, and other direct p r o d u c e r - t o - c o n s u m e r m a r k e t opportunities?

An informative brochure explaining how Food Pantry Farm intends to supply community organizations will create more effective relationships with those interested in making fresh, local, produce available to their beneficiaries. Implementing a low-income community supported agriculture (CSA) program as a form of direct marketing from producer-to-consumer will develop, improve, and expand markets, as well as educate consumers about nutrition and seasonal availability. It may also educate our farm about what consumers prefer. Our planned promotional campaign will nourish the movement to source food locally. It will also make the community more comfortable locating, buying, and utilizing newly created channels (i.e. CSA and Food Pantries) of producer-to-consumer agricultural markets. Invitations to visit the farm stand will be included in gift bags at special events and will encourage higher income individuals to spend monies that will then be used to expand the growing capacity and distribution area of Food Pantry Farm. It is our belief that Food Pantry Farm’s FMPP project will enhance both the supply, and the demand ends of the economic equation as well as support new and existing infrastructure, including outreach programs of state and county agencies (SNAP, WIC) as well as Non-Profit and community organizations (Churches, Schools). It will also raise awareness of nutrition, freshness, and the environmental benefits of buying local. The project will also necessitate an increase in volunteer and personnel training as programs expand. Increasing volume in sales and distribution will spur upgrades in technical assistance that may include office and field equipment, or transportation.

•

Work Plan, Resources, and Timeline Requirements: Fill out the table as described below.

List and describe each planned activity (scope of work) including how it relates to the project objectives:

Anticipated date of completion:

Resources required to complete each activity:

Milestones assessing progress and success of each activity:

Who will do the work (include collaborative arrangements or subcontractors)?

Sample Activity 1 October 2016

Hire contractor

Special equipment

Milestone 1: Complete XX assessment

Milestone 2: Initiate XX equipment purchases

ABC Best Contracting Service

XYZ Company’s Executive Director

Edible Events Food Truck Derby - Community event promoting agritourism, local food discussion, and food appreciation

August 2016

Hire Multi-media publisher and event planner

Milestone 1: Prepare advertisements and table display for Edible Manhattan and Edible East End multi-media platforms

Milestone 2: Distribute reusable grocery bags to be used at farm stand

Milestone 3: track additional visitors with shopping bags

Edible East End Inc., Publishing and Event Planning

Long Island Screen Printing, Denise Pagliuca

Hot Shots Design and Print Co., Carol Smith FPF Board Members, Volunteers, and Personnel

(5000) Community Supported Agriculture (CSA) Program brochures-and subscription forms. Community learns where to find affordable & organic regional food.

May 2017

Contract printing services for Income assessment form,Program brochures, Sign up for food handling & safety training webinar. Collaborate with community organizations to identify eligible consumers and organize delivery days and times

Reusable Grocery Bags

Milestone 1: Create CSA business model (cost per share, number of weeks, available crop, pick-up locations, etc) and distribution plan.

Milestone 2: Print and distribute CSA flyers

Milestone 3: Enroll members, process orders, collect fees, and deliver produce

Hot Shots Design and Print Co, Carol SmithFPF Program Coordinator, field personnel, Administrative Intern and Marketing intern.

Promotional Signage May 2016

Billboards, Roadside signs, Lawn signs, Store front sign, POS signs, Car magnets, T-shirts, Informational BrochuresLogo design/branding material

Branding T-Shirts for Staff and Volunteers

Milestone 1: Source logo design to be repeated throughout signage and promotional material

Milestone 2: Creation/Installation of signage

Milestone 3: Assess community recognition, farm stand traffic

Hot Shots Design and Print Co., Carol Smith

Ocean Graphics and Signs, Rose Arceri

T-Shirt Pros, David Knepprath

Farmer’s Calendar to be used in conjunction with CSA. Lists CSA pick-up dates and locations, records seasonal crop availability,weather indicators, moon phases, farming tips and tricks on each page,

November 2015

Plan creative sessions and photography, following CSA schedule

Milestone 1: Photo collection, calendar assembly, and printingMilestone 2: Measuring sales and popularity of calendar (in accordance with CSA)

East Hampton Photo, FPF Administrative Intern and Program Coordinator

(5000) Informative brochures intended to foster and strengthen relationships with food pantry distribution centers (i.e. schools, churches, shelters, senior centers, etc.)

This will continue through summer of 2017

FPF personnel and volunteers to canvas businesses and organizations to identify target areas, create plans of action to address specific community needs

Milestone 1: Canvas organizations and build a contact list

Milestone 2: Implement delivery schedule based on specific needs

Milestone 3: Survey beneficiaries to check satisfaction and effectiveness.

Hot Shots Design and Print Company, Carol Smith

FPF Program Coordinator, Administrative Intern, volunteers, Field Interns and Personnel

Become Authorized retailer to accept SNAP, WIC, and EBT benefits

March 2016Create USDA account and apply Online

Milestone 1: Create account and apply online

Milestone 2: Farm store inspection

Milestone 3: Install terminal and brief employees

FPF Program Coordinator, Administrative Intern and Farm Stand intern

•

Expected Outcomes and Intended Beneficiaries:

• If the project completes its objectives, what results will be observed?

If objectives are completed, the results will most accurately be measured by the closer relationship between the community and their local and regional food sources. Increased revenue generated from farm stand sales and advertising campaigns will allow an increase in production and distribution from Food Pantry Farm to food pantries and other intermediaries. The project will raise awareness and funds necessary to increase consumption and access of fresh and healthy food.

• Who are the intended beneficiaries?

In addition to community organizations with food pantries, individuals at any income level and especially lower income households are the intended beneficiaries. Food Pantry Farm and EECO farm stand vendors will also benefit from increased traffic and additional sales.

• How will you evaluate the project benefits while the grant is in progress and upon grant conclusion?

Interim and Final Performance Reports detailing impact and progress will be filed for the project as required. The effectiveness of the multi-platform campaign will appear as increased revenue at EECO farm stand and Food Pantry Farm. The organization has a volunteer bookkeeper who will tally all sales. The growth in distribution through the low-income CSA and food pantries will be reflected by the weight of produce shipped and number of clients served. Calculations will be ongoing and upon grant conclusion.

• Using the quantitative metrics below, describe the expected outcomes of planning, developing, improving, and/or expanding a local or regional food business enterprise.

• Number of direct and indirect jobs retained and created:

1. One Administrative Intern will be employed (20hr/12wks/$10.00hr) $2400 to facilitate planning and implementation of grant concepts such as brochure and poster distribution, CSA subscription contracts, and organizing the space for the Edible East End agritourism event.2. FPF will hire a temporary (40hr/40wk/$15.00hr) $24,000 (April-December) Program Coordinator to carry out promotional campaigns. They will also set in place systems for farm stand display and product rotation, CSA program supply and distribution, training and safety forums, and outreach satisfaction surveys. It will be their responsibility to take necessary steps to become an authorized retailer accepting SNAP benefits and EBT cards. 3. FPF will employ (20hr/12wk/&10.00hr) $2,400 an additional Field Laborer to plant, cultivate, weed, harvest, pack, distribute, and any other activities to make produce ready for sale or ready for CSA pick-up. 4. There will be an increase in jobs created and retained as more regional food pantries expand their services. 5. Local jobs related to supply and transportation infrastructure as well as promotion and graphic design will be created and retained as a result of this campaign.

• Number of markets expanded and/or new markets established, or expansion of the consumer base served:

We hope to see FPF, as well as the other 12 vendors at EECO farm stand, experience an increase in retail traffic. The CSA will be a new market established with the goal of 100 subscriptions. FPF’s produce yield will increase as will sales of EECO value added vendors. Also expected is an increase in community organizations throughout Suffolk County distributing Food Pantry Farm produce. Many of the promotional materials were deliberately sourced locally, which ensures that monies spent will be circulated through the regional food business enterprises.

• Dollar amount and percentage change in market sales:

Because FPF is a charitable organization, some of the financial benefits can only be seen as a decrease in charitable services offered elsewhere, such as SNAP programs and state agency expenditures. Assuming a response rate from our farm stand advertising initiative (brochure, agritourism event, signage) of 5 percent we will have 250 additional shoppers. With an average $45 per transaction, this would result in $11,250 gross sales or 150% increase. The CSA program initiative (brochure, branded distribution aids) at 2 percent return from the promotional campaign will yield 100 subscriptions at $240/6mo which will result in $24,000 new annual sales. It would be expected that the advertising would have residual impact in years following.

• Number of farmer/producer beneficiaries:

The EECO farm stand sells products from twelve agricultural enterprises that will all benefit from greater sales (see attached vendor list). Food Pantry Farm will benefit keeping in mind that all proceeds are used for continued charitable purposes.

•

Outreach:

• How will you disseminate project results electronically and/or in person to the target audience, stakeholders, and interested parties beyond those directly served by the project?

Electronic point of sale devices will record sales and be reported to other producers participating in the farm stand. Social media, press releases, nonprofit annual report, and live audience presentations will disseminate results.

• How will you collect feedback on the results?

Social media, word of mouth, written statements by beneficiaries, and client surveys (both food pantry and CSA) will reflect the effectiveness of the project.

• How will outreach continue beyond the performance period of the project?

Ideally, expanding the sales and distribution infrastructure (CSA, farm stand, food pantries) with the aid of this grant will ensure continued outreach and distribution of local farm products.

•

Budget Justification:

• Summarize how the project purpose/goals/objectives correlate with the requested budget line items on the completed “FMPP Project Budget” form (i.e. summarize what reviewers will see on your budget form—do not copy/paste the actual budget):

The objective is to create a flow of revenue from higher income households to lower income households by persuading (through advertising and marketing) higher income individuals to spend money at the FPF farm stand and participate in the CSA. Implementing the promotional campaign and facilitating the increased flow of goods will require additional personnel. Presently, FPF employs one full time farm manager, one full time agricultural worker, two farm market summer interns, and two field work summer interns. An additional part time summer administrative intern and one temporary full time program coordinator will be needed to put promotional programs in place, as well as an additional part time field work intern will be needed to meet greater agricultural production demand. These payroll additions are listed on budget line “personnel”. The “fringe benefit” line allows the new personnel to subscribe to CSA for free. Budget line “supplies” includes promotional materials (brochures, magnets, t-shirts and calendars). Budget line “equipment” will include billboard signs, storefront signs, lawn signs, point of sale signage, and reusable grocery bags. The budget line “contractual” will include the multimedia (digital, print, agritourism event) advertising campaign with Edible East End Inc., which includes 8’ table, logo on all printed materials including advertising prior to event along with signage and event program; opportunity to include product sample in event gift bags handed out to all attendees (800); ½ page, editorial adjacent ad in one issue of Edible Manhattan; logo and name inclusion on community specific e-blasts (20k in Manhattan and Brooklyn); dedicated banner ads on four Edible (East End, Manhattan, Brooklyn & Long Island) websites for 1 month; name inclusion in social media promotion by Edible as well as billboard sign installation.The ultimate objective of costs accrued is to increase access and consumption of local and regional farm products.

• How is the requested budget both reasonable and adequate for the proposed project?

Considering the demographics of the target market (wide spectrum income levels), it is a very reasonable amount of money to be spent on the promotion and distribution of local agricultural products. It will be considered adequate because FPF as a Non-Profit enterprise relies heavily on volunteers for production, organization and distribution. Keep in mind that it is in building the relationship between the farmer and consumer that creates the sustainable infrastructure.

• If you are using contractors, have you or will you use your own documented p r o c u r e m e n t p r o c e d u r e s t h a t reflect applicable State, local, and tribal laws and regulations provided they conform to applicable Federal law and the standards identified in 2 CFR §200.318? X Yes ☐ No

• Are you expecting any program income (refer to 2 CFR §200.307) X Yes ☐ No

• Any generated program income you accrue during the period of performance must be used to further the purpose of the project. If you expect to generate program income explain how the funds will be used to further the project purpose:

During the period of performance, any program income will be used to further implement or facilitate project goals. It may be necessary to rent delivery vehicles, purchase additional promotional aids for Edible East End agritourism event, or hire additional staff to process orders, pack, and ship produce. All income generated will be used to defray program costs.

•

Previous and Similar USDA Funding Opportunities:

• Have you submitted this project to another Federal grant program other than the FMPP for funding and/or is another Federal grant program other than the FMPP currently funding the project? ☐ Yes X No

• If so, identify the Federal grant program by name; describe how this proposal builds on the project funded by the other Federal grant program(s) (e.g. Local Food Promotion Program, Value-Added Producer Grant , e tc . ) ; and describe how this project is distinctly different.

• If this project builds on a previously-funded FMPP project, how does this new FMPP proposal relate to the previous work and how is the project distinctly d i f f e r e n t ? A n s w e r “ n o t applicable” if necessary.

•

Priority Project Selection: Priority will be given to project proposals that are located in and/or serve populations in at least one area of concentrated poverty with limited food access. However, it is NOT A REQUIREMENT that your project is associated with a low income/low food access priority area. All projects will be evaluated equally among the peer reviewers regardless of priority area. Priority selection will only be used by AMS should the targeted number of priority area projects not be met (refer to Section 1.4 in the Request for Applications).

Should USDA consider the project proposal under a low income/low food access priority area?

☐ Yes X No

See instructions below on how to determine if you qualify for a priority area based on the Food Access Research Atlas* or a Promise Zone**.

Provide the following information for at least one community organization that the planning grant project will benefit:

X Check if same address as #2 above.Name of Business or Organization: Food Pantry FarmStreet Address: 55 Long LanePO Box 181City: East Hampton

State: NY Zip Code: 11937Email: foodpantryfarminc@gmail.com Phone: 862-203-9774

If using the Food Access Research Atlas to qualify, list the census tract(s) from the Atlas to identify the business/organization location(s) and/or targeted community/area(s): ________________________________

If qualifying based on your partnership with one of the five Promise Zone Lead Applicant Organizations, indicate the specific Zone: ________________________________

*Qualifying for priority consideration using the ERS Food Access Research Atlas (Atlas) at (http://www.ers.usda.gov/data-products/food-access-research-atlas.aspx):

Once you enter the Atlas, check one of the four the map layer(s) that applies to the proposal’s targeted community.

Zoom in on the map to identify your community. Clicking on your targeted area will produce the census tract and additional information about the locale.

In the example below, the dark green area qualifies as low income and low access, and the census tract would be 35047957600.

**Qualifying for consideration as a Promise Zone Lead Applicant Organization:

Identify the specific Promise Zone area in which your project will be implemented. Promise Zones identified by the White House are listed on the Department of Housing and Urban Development website: http://portal.hud.gov/hudportal/HUD?src=/program_offices/comm_planning/economicdevelopment/programs/pz. You may use 2014 or 2015 locations.

As stated in Section 4.3.8 of the RFA, attach a letter (on letterhead stationery) from and signed by the Promise Zone Lead Applicant Organization that certifies the partnership. The letter must include:

• The name of the organization applying to LFPP;

• The name o f the p ro jec t be ing implemented in the Promise Zone;

• The expected benefits of the project to the Promise Zone area;

• A statement expressing the nature of the partnership.

•

Project Background:

• How will the project improve the s i t ua t ion / cond i t i on in t he a r ea /community?

The FPF promotional project will improve conditions by increasing awareness. The project will teach people where they can get healthy local food and will increase sales volume for local and regional agricultural producers.

• What are the project objectives (please list)?

• Objective 1: To identify areas lacking access and to increase availability of fresh local produce. Our unique approach to this marketing challenge will also stimulate the flow of revenue from the “haves” to the “have nots.”

• Objective 2: Create greater community awareness of what the Food Pantry Farm has to offer to social and community programs such as schools, churches, shelters, etc.

• Objective 3: To make EECO farm stand more visible so as to improve market sales.

• Objective 4: Expand the interface between people needing healthy organic produce and its availability.

• Could you describe how this project will increase domestic consumption of and access to, locally and regionally produced agricultural products?

At this time, FPF is capable of producing organic produce in excess of current demand. Our project is a multi-platform campaign that will improve distribution infrastructure and provide revenue for its execution. Our funding will be used to expand the existing farm market’s visibility with new signage (roadside and POS), as well as tangible marketing tools such as reusable grocery bags, t-shirts, and calendars. The farm stand now offers fresh local organic produce as well as locally sourced goods from other growers and producers. The funding will also be used to initiate a reduced cost Community Supported Agriculture (CSA) program so that fresh organic produce can be available to marginal income households, or, households that don’t consider themselves eligible for charity but would still benefit from healthy local food. Local print advertisement, informative brochures and agritourism events will be used to promote the farm and its vendors as well as the reduced cost CSA program. A portion of the project will be dedicated to expanding food pantry services in the region and will welcome individuals from all income levels to participate and/or contribute according to their ability, in the flow of goods from producer-to-consumer.

• Could you describe how this project will develop, improve, and expand market opportunities, outreach, training, and technical assistance for farm and ranch operations serving domestic farmers’ markets, roadside stands, community-suppor ted agr icu l tu re p rograms , agritourism activities, and other direct p r o d u c e r - t o - c o n s u m e r m a r k e t opportunities?

An informative brochure explaining how Food Pantry Farm intends to supply community organizations will create more effective relationships with those interested in making fresh, local, produce available to their beneficiaries. Implementing a low-income community supported agriculture (CSA) program as a form of direct marketing from producer-to-consumer will develop, improve, and expand markets, as well as educate consumers about nutrition and seasonal availability. It may also educate our farm about what consumers prefer. Our planned promotional campaign will nourish the movement to source food locally. It will also make the community more comfortable locating, buying, and utilizing newly created channels (i.e. CSA and Food Pantries) of producer-to-consumer agricultural markets. Invitations to visit the farm stand will be included in gift bags at special events and will encourage higher income individuals to spend monies that will then be used to expand the growing capacity and distribution area of Food Pantry Farm. It is our belief that Food Pantry Farm’s FMPP project will enhance both the supply, and the demand ends of the economic equation as well as support new and existing infrastructure, including outreach programs of state and county agencies (SNAP, WIC) as well as Non-Profit and community organizations (Churches, Schools). It will also raise awareness of nutrition, freshness, and the environmental benefits of buying local. The project will also necessitate an increase in volunteer and personnel training as programs expand. Increasing volume in sales and distribution will spur upgrades in technical assistance that may include office and field equipment, or transportation.

•

Work Plan, Resources, and Timeline Requirements: Fill out the table as described below.

List and describe each planned activity (scope of work) including how it relates to the project objectives:

Anticipated date of completion:

Resources required to complete each activity:

Milestones assessing progress and success of each activity:

Who will do the work (include collaborative arrangements or subcontractors)?

Sample Activity 1 October 2016

Hire contractor

Special equipment

Milestone 1: Complete XX assessment

Milestone 2: Initiate XX equipment purchases

ABC Best Contracting Service

XYZ Company’s Executive Director

Edible Events Food Truck Derby - Community event promoting agritourism, local food discussion, and food appreciation

August 2016

Hire Multi-media publisher and event planner

Milestone 1: Prepare advertisements and table display for Edible Manhattan and Edible East End multi-media platforms

Milestone 2: Distribute reusable grocery bags to be used at farm stand

Milestone 3: track additional visitors with shopping bags

Edible East End Inc., Publishing and Event Planning

Long Island Screen Printing, Denise Pagliuca

Hot Shots Design and Print Co., Carol Smith FPF Board Members, Volunteers, and Personnel

(5000) Community Supported Agriculture (CSA) Program brochures-and subscription forms. Community learns where to find affordable & organic regional food.

May 2017

Contract printing services for Income assessment form,Program brochures, Sign up for food handling & safety training webinar. Collaborate with community organizations to identify eligible consumers and organize delivery days and times

Reusable Grocery Bags

Milestone 1: Create CSA business model (cost per share, number of weeks, available crop, pick-up locations, etc) and distribution plan.

Milestone 2: Print and distribute CSA flyers

Milestone 3: Enroll members, process orders, collect fees, and deliver produce

Hot Shots Design and Print Co, Carol SmithFPF Program Coordinator, field personnel, Administrative Intern and Marketing intern.

Promotional Signage May 2016

Billboards, Roadside signs, Lawn signs, Store front sign, POS signs, Car magnets, T-shirts, Informational BrochuresLogo design/branding material

Branding T-Shirts for Staff and Volunteers

Milestone 1: Source logo design to be repeated throughout signage and promotional material

Milestone 2: Creation/Installation of signage

Milestone 3: Assess community recognition, farm stand traffic

Hot Shots Design and Print Co., Carol Smith

Ocean Graphics and Signs, Rose Arceri

T-Shirt Pros, David Knepprath

Farmer’s Calendar to be used in conjunction with CSA. Lists CSA pick-up dates and locations, records seasonal crop availability,weather indicators, moon phases, farming tips and tricks on each page,

November 2015

Plan creative sessions and photography, following CSA schedule

Milestone 1: Photo collection, calendar assembly, and printingMilestone 2: Measuring sales and popularity of calendar (in accordance with CSA)

East Hampton Photo, FPF Administrative Intern and Program Coordinator

(5000) Informative brochures intended to foster and strengthen relationships with food pantry distribution centers (i.e. schools, churches, shelters, senior centers, etc.)

This will continue through summer of 2017

FPF personnel and volunteers to canvas businesses and organizations to identify target areas, create plans of action to address specific community needs

Milestone 1: Canvas organizations and build a contact list

Milestone 2: Implement delivery schedule based on specific needs

Milestone 3: Survey beneficiaries to check satisfaction and effectiveness.

Hot Shots Design and Print Company, Carol Smith

FPF Program Coordinator, Administrative Intern, volunteers, Field Interns and Personnel

Become Authorized retailer to accept SNAP, WIC, and EBT benefits

March 2016Create USDA account and apply Online

Milestone 1: Create account and apply online

Milestone 2: Farm store inspection

Milestone 3: Install terminal and brief employees

FPF Program Coordinator, Administrative Intern and Farm Stand intern

•

Expected Outcomes and Intended Beneficiaries:

• If the project completes its objectives, what results will be observed?

If objectives are completed, the results will most accurately be measured by the closer relationship between the community and their local and regional food sources. Increased revenue generated from farm stand sales and advertising campaigns will allow an increase in production and distribution from Food Pantry Farm to food pantries and other intermediaries. The project will raise awareness and funds necessary to increase consumption and access of fresh and healthy food.

• Who are the intended beneficiaries?

In addition to community organizations with food pantries, individuals at any income level and especially lower income households are the intended beneficiaries. Food Pantry Farm and EECO farm stand vendors will also benefit from increased traffic and additional sales.

• How will you evaluate the project benefits while the grant is in progress and upon grant conclusion?

Interim and Final Performance Reports detailing impact and progress will be filed for the project as required. The effectiveness of the multi-platform campaign will appear as increased revenue at EECO farm stand and Food Pantry Farm. The organization has a volunteer bookkeeper who will tally all sales. The growth in distribution through the low-income CSA and food pantries will be reflected by the weight of produce shipped and number of clients served. Calculations will be ongoing and upon grant conclusion.

• Using the quantitative metrics below, describe the expected outcomes of planning, developing, improving, and/or expanding a local or regional food business enterprise.

• Number of direct and indirect jobs retained and created:

1. One Administrative Intern will be employed (20hr/12wks/$10.00hr) $2400 to facilitate planning and implementation of grant concepts such as brochure and poster distribution, CSA subscription contracts, and organizing the space for the Edible East End agritourism event.2. FPF will hire a temporary (40hr/40wk/$15.00hr) $24,000 (April-December) Program Coordinator to carry out promotional campaigns. They will also set in place systems for farm stand display and product rotation, CSA program supply and distribution, training and safety forums, and outreach satisfaction surveys. It will be their responsibility to take necessary steps to become an authorized retailer accepting SNAP benefits and EBT cards. 3. FPF will employ (20hr/12wk/&10.00hr) $2,400 an additional Field Laborer to plant, cultivate, weed, harvest, pack, distribute, and any other activities to make produce ready for sale or ready for CSA pick-up. 4. There will be an increase in jobs created and retained as more regional food pantries expand their services. 5. Local jobs related to supply and transportation infrastructure as well as promotion and graphic design will be created and retained as a result of this campaign.

• Number of markets expanded and/or new markets established, or expansion of the consumer base served:

We hope to see FPF, as well as the other 12 vendors at EECO farm stand, experience an increase in retail traffic. The CSA will be a new market established with the goal of 100 subscriptions. FPF’s produce yield will increase as will sales of EECO value added vendors. Also expected is an increase in community organizations throughout Suffolk County distributing Food Pantry Farm produce. Many of the promotional materials were deliberately sourced locally, which ensures that monies spent will be circulated through the regional food business enterprises.

• Dollar amount and percentage change in market sales:

Because FPF is a charitable organization, some of the financial benefits can only be seen as a decrease in charitable services offered elsewhere, such as SNAP programs and state agency expenditures. Assuming a response rate from our farm stand advertising initiative (brochure, agritourism event, signage) of 5 percent we will have 250 additional shoppers. With an average $45 per transaction, this would result in $11,250 gross sales or 150% increase. The CSA program initiative (brochure, branded distribution aids) at 2 percent return from the promotional campaign will yield 100 subscriptions at $240/6mo which will result in $24,000 new annual sales. It would be expected that the advertising would have residual impact in years following.

• Number of farmer/producer beneficiaries:

The EECO farm stand sells products from twelve agricultural enterprises that will all benefit from greater sales (see attached vendor list). Food Pantry Farm will benefit keeping in mind that all proceeds are used for continued charitable purposes.

•

Outreach:

• How will you disseminate project results electronically and/or in person to the target audience, stakeholders, and interested parties beyond those directly served by the project?

Electronic point of sale devices will record sales and be reported to other producers participating in the farm stand. Social media, press releases, nonprofit annual report, and live audience presentations will disseminate results.

• How will you collect feedback on the results?

Social media, word of mouth, written statements by beneficiaries, and client surveys (both food pantry and CSA) will reflect the effectiveness of the project.

• How will outreach continue beyond the performance period of the project?

Ideally, expanding the sales and distribution infrastructure (CSA, farm stand, food pantries) with the aid of this grant will ensure continued outreach and distribution of local farm products.

•

Budget Justification:

• Summarize how the project purpose/goals/objectives correlate with the requested budget line items on the completed “FMPP Project Budget” form (i.e. summarize what reviewers will see on your budget form—do not copy/paste the actual budget):

The objective is to create a flow of revenue from higher income households to lower income households by persuading (through advertising and marketing) higher income individuals to spend money at the FPF farm stand and participate in the CSA. Implementing the promotional campaign and facilitating the increased flow of goods will require additional personnel. Presently, FPF employs one full time farm manager, one full time agricultural worker, two farm market summer interns, and two field work summer interns. An additional part time summer administrative intern and one temporary full time program coordinator will be needed to put promotional programs in place, as well as an additional part time field work intern will be needed to meet greater agricultural production demand. These payroll additions are listed on budget line “personnel”. The “fringe benefit” line allows the new personnel to subscribe to CSA for free. Budget line “supplies” includes promotional materials (brochures, magnets, t-shirts and calendars). Budget line “equipment” will include billboard signs, storefront signs, lawn signs, point of sale signage, and reusable grocery bags. The budget line “contractual” will include the multimedia (digital, print, agritourism event) advertising campaign with Edible East End Inc., which includes 8’ table, logo on all printed materials including advertising prior to event along with signage and event program; opportunity to include product sample in event gift bags handed out to all attendees (800); ½ page, editorial adjacent ad in one issue of Edible Manhattan; logo and name inclusion on community specific e-blasts (20k in Manhattan and Brooklyn); dedicated banner ads on four Edible (East End, Manhattan, Brooklyn & Long Island) websites for 1 month; name inclusion in social media promotion by Edible as well as billboard sign installation.The ultimate objective of costs accrued is to increase access and consumption of local and regional farm products.

• How is the requested budget both reasonable and adequate for the proposed project?

Considering the demographics of the target market (wide spectrum income levels), it is a very reasonable amount of money to be spent on the promotion and distribution of local agricultural products. It will be considered adequate because FPF as a Non-Profit enterprise relies heavily on volunteers for production, organization and distribution. Keep in mind that it is in building the relationship between the farmer and consumer that creates the sustainable infrastructure.

• If you are using contractors, have you or will you use your own documented p r o c u r e m e n t p r o c e d u r e s t h a t reflect applicable State, local, and tribal laws and regulations provided they conform to applicable Federal law and the standards identified in 2 CFR §200.318? X Yes ☐ No

• Are you expecting any program income (refer to 2 CFR §200.307) X Yes ☐ No

• Any generated program income you accrue during the period of performance must be used to further the purpose of the project. If you expect to generate program income explain how the funds will be used to further the project purpose:

During the period of performance, any program income will be used to further implement or facilitate project goals. It may be necessary to rent delivery vehicles, purchase additional promotional aids for Edible East End agritourism event, or hire additional staff to process orders, pack, and ship produce. All income generated will be used to defray program costs.

•

Previous and Similar USDA Funding Opportunities:

• Have you submitted this project to another Federal grant program other than the FMPP for funding and/or is another Federal grant program other than the FMPP currently funding the project? ☐ Yes X No

• If so, identify the Federal grant program by name; describe how this proposal builds on the project funded by the other Federal grant program(s) (e.g. Local Food Promotion Program, Value-Added Producer Grant , e tc . ) ; and describe how this project is distinctly different.

• If this project builds on a previously-funded FMPP project, how does this new FMPP proposal relate to the previous work and how is the project distinctly d i f f e r e n t ? A n s w e r “ n o t applicable” if necessary.

•

Priority Project Selection: Priority will be given to project proposals that are located in and/or serve populations in at least one area of concentrated poverty with limited food access. However, it is NOT A REQUIREMENT that your project is associated with a low income/low food access priority area. All projects will be evaluated equally among the peer reviewers regardless of priority area. Priority selection will only be used by AMS should the targeted number of priority area projects not be met (refer to Section 1.4 in the Request for Applications).

Should USDA consider the project proposal under a low income/low food access priority area?

☐ Yes X No

See instructions below on how to determine if you qualify for a priority area based on the Food Access Research Atlas* or a Promise Zone**.

Provide the following information for at least one community organization that the planning grant project will benefit:

X Check if same address as #2 above.Name of Business or Organization: Food Pantry FarmStreet Address: 55 Long LanePO Box 181City: East Hampton

State: NY Zip Code: 11937Email: foodpantryfarminc@gmail.com Phone: 862-203-9774

If using the Food Access Research Atlas to qualify, list the census tract(s) from the Atlas to identify the business/organization location(s) and/or targeted community/area(s): ________________________________

If qualifying based on your partnership with one of the five Promise Zone Lead Applicant Organizations, indicate the specific Zone: ________________________________

*Qualifying for priority consideration using the ERS Food Access Research Atlas (Atlas) at (http://www.ers.usda.gov/data-products/food-access-research-atlas.aspx):

Once you enter the Atlas, check one of the four the map layer(s) that applies to the proposal’s targeted community.

Zoom in on the map to identify your community. Clicking on your targeted area will produce the census tract and additional information about the locale.

In the example below, the dark green area qualifies as low income and low access, and the census tract would be 35047957600.

**Qualifying for consideration as a Promise Zone Lead Applicant Organization:

Identify the specific Promise Zone area in which your project will be implemented. Promise Zones identified by the White House are listed on the Department of Housing and Urban Development website: http://portal.hud.gov/hudportal/HUD?src=/program_offices/comm_planning/economicdevelopment/programs/pz. You may use 2014 or 2015 locations.

As stated in Section 4.3.8 of the RFA, attach a letter (on letterhead stationery) from and signed by the Promise Zone Lead Applicant Organization that certifies the partnership. The letter must include:

• The name of the organization applying to LFPP;

• The name o f the p ro jec t be ing implemented in the Promise Zone;

• The expected benefits of the project to the Promise Zone area;

• A statement expressing the nature of the partnership.

•

Project Background:

• How will the project improve the s i t ua t ion / cond i t i on in t he a r ea /community?

The FPF promotional project will improve conditions by increasing awareness. The project will teach people where they can get healthy local food and will increase sales volume for local and regional agricultural producers.

• What are the project objectives (please list)?

• Objective 1: To identify areas lacking access and to increase availability of fresh local produce. Our unique approach to this marketing challenge will also stimulate the flow of revenue from the “haves” to the “have nots.”

• Objective 2: Create greater community awareness of what the Food Pantry Farm has to offer to social and community programs such as schools, churches, shelters, etc.

• Objective 3: To make EECO farm stand more visible so as to improve market sales.

• Objective 4: Expand the interface between people needing healthy organic produce and its availability.

• Could you describe how this project will increase domestic consumption of and access to, locally and regionally produced agricultural products?

At this time, FPF is capable of producing organic produce in excess of current demand. Our project is a multi-platform campaign that will improve distribution infrastructure and provide revenue for its execution. Our funding will be used to expand the existing farm market’s visibility with new signage (roadside and POS), as well as tangible marketing tools such as reusable grocery bags, t-shirts, and calendars. The farm stand now offers fresh local organic produce as well as locally sourced goods from other growers and producers. The funding will also be used to initiate a reduced cost Community Supported Agriculture (CSA) program so that fresh organic produce can be available to marginal income households, or, households that don’t consider themselves eligible for charity but would still benefit from healthy local food. Local print advertisement, informative brochures and agritourism events will be used to promote the farm and its vendors as well as the reduced cost CSA program. A portion of the project will be dedicated to expanding food pantry services in the region and will welcome individuals from all income levels to participate and/or contribute according to their ability, in the flow of goods from producer-to-consumer.

• Could you describe how this project will develop, improve, and expand market opportunities, outreach, training, and technical assistance for farm and ranch operations serving domestic farmers’ markets, roadside stands, community-suppor ted agr icu l tu re p rograms , agritourism activities, and other direct p r o d u c e r - t o - c o n s u m e r m a r k e t opportunities?

An informative brochure explaining how Food Pantry Farm intends to supply community organizations will create more effective relationships with those interested in making fresh, local, produce available to their beneficiaries. Implementing a low-income community supported agriculture (CSA) program as a form of direct marketing from producer-to-consumer will develop, improve, and expand markets, as well as educate consumers about nutrition and seasonal availability. It may also educate our farm about what consumers prefer. Our planned promotional campaign will nourish the movement to source food locally. It will also make the community more comfortable locating, buying, and utilizing newly created channels (i.e. CSA and Food Pantries) of producer-to-consumer agricultural markets. Invitations to visit the farm stand will be included in gift bags at special events and will encourage higher income individuals to spend monies that will then be used to expand the growing capacity and distribution area of Food Pantry Farm. It is our belief that Food Pantry Farm’s FMPP project will enhance both the supply, and the demand ends of the economic equation as well as support new and existing infrastructure, including outreach programs of state and county agencies (SNAP, WIC) as well as Non-Profit and community organizations (Churches, Schools). It will also raise awareness of nutrition, freshness, and the environmental benefits of buying local. The project will also necessitate an increase in volunteer and personnel training as programs expand. Increasing volume in sales and distribution will spur upgrades in technical assistance that may include office and field equipment, or transportation.

•

Work Plan, Resources, and Timeline Requirements: Fill out the table as described below.

List and describe each planned activity (scope of work) including how it relates to the project objectives:

Anticipated date of completion:

Resources required to complete each activity:

Milestones assessing progress and success of each activity:

Who will do the work (include collaborative arrangements or subcontractors)?

Sample Activity 1 October 2016

Hire contractor

Special equipment

Milestone 1: Complete XX assessment

Milestone 2: Initiate XX equipment purchases

ABC Best Contracting Service

XYZ Company’s Executive Director

Edible Events Food Truck Derby - Community event promoting agritourism, local food discussion, and food appreciation

August 2016

Hire Multi-media publisher and event planner

Milestone 1: Prepare advertisements and table display for Edible Manhattan and Edible East End multi-media platforms

Milestone 2: Distribute reusable grocery bags to be used at farm stand

Milestone 3: track additional visitors with shopping bags

Edible East End Inc., Publishing and Event Planning

Long Island Screen Printing, Denise Pagliuca

Hot Shots Design and Print Co., Carol Smith FPF Board Members, Volunteers, and Personnel

(5000) Community Supported Agriculture (CSA) Program brochures-and subscription forms. Community learns where to find affordable & organic regional food.

May 2017

Contract printing services for Income assessment form,Program brochures, Sign up for food handling & safety training webinar. Collaborate with community organizations to identify eligible consumers and organize delivery days and times

Reusable Grocery Bags

Milestone 1: Create CSA business model (cost per share, number of weeks, available crop, pick-up locations, etc) and distribution plan.

Milestone 2: Print and distribute CSA flyers

Milestone 3: Enroll members, process orders, collect fees, and deliver produce

Hot Shots Design and Print Co, Carol SmithFPF Program Coordinator, field personnel, Administrative Intern and Marketing intern.

Promotional Signage May 2016

Billboards, Roadside signs, Lawn signs, Store front sign, POS signs, Car magnets, T-shirts, Informational BrochuresLogo design/branding material

Branding T-Shirts for Staff and Volunteers

Milestone 1: Source logo design to be repeated throughout signage and promotional material

Milestone 2: Creation/Installation of signage

Milestone 3: Assess community recognition, farm stand traffic

Hot Shots Design and Print Co., Carol Smith

Ocean Graphics and Signs, Rose Arceri

T-Shirt Pros, David Knepprath

Farmer’s Calendar to be used in conjunction with CSA. Lists CSA pick-up dates and locations, records seasonal crop availability,weather indicators, moon phases, farming tips and tricks on each page,

November 2015

Plan creative sessions and photography, following CSA schedule

Milestone 1: Photo collection, calendar assembly, and printingMilestone 2: Measuring sales and popularity of calendar (in accordance with CSA)

East Hampton Photo, FPF Administrative Intern and Program Coordinator

(5000) Informative brochures intended to foster and strengthen relationships with food pantry distribution centers (i.e. schools, churches, shelters, senior centers, etc.)

This will continue through summer of 2017

FPF personnel and volunteers to canvas businesses and organizations to identify target areas, create plans of action to address specific community needs

Milestone 1: Canvas organizations and build a contact list

Milestone 2: Implement delivery schedule based on specific needs

Milestone 3: Survey beneficiaries to check satisfaction and effectiveness.

Hot Shots Design and Print Company, Carol Smith

FPF Program Coordinator, Administrative Intern, volunteers, Field Interns and Personnel

Become Authorized retailer to accept SNAP, WIC, and EBT benefits

March 2016Create USDA account and apply Online

Milestone 1: Create account and apply online

Milestone 2: Farm store inspection

Milestone 3: Install terminal and brief employees

FPF Program Coordinator, Administrative Intern and Farm Stand intern

•

Expected Outcomes and Intended Beneficiaries:

• If the project completes its objectives, what results will be observed?

If objectives are completed, the results will most accurately be measured by the closer relationship between the community and their local and regional food sources. Increased revenue generated from farm stand sales and advertising campaigns will allow an increase in production and distribution from Food Pantry Farm to food pantries and other intermediaries. The project will raise awareness and funds necessary to increase consumption and access of fresh and healthy food.

• Who are the intended beneficiaries?

In addition to community organizations with food pantries, individuals at any income level and especially lower income households are the intended beneficiaries. Food Pantry Farm and EECO farm stand vendors will also benefit from increased traffic and additional sales.

• How will you evaluate the project benefits while the grant is in progress and upon grant conclusion?

Interim and Final Performance Reports detailing impact and progress will be filed for the project as required. The effectiveness of the multi-platform campaign will appear as increased revenue at EECO farm stand and Food Pantry Farm. The organization has a volunteer bookkeeper who will tally all sales. The growth in distribution through the low-income CSA and food pantries will be reflected by the weight of produce shipped and number of clients served. Calculations will be ongoing and upon grant conclusion.

• Using the quantitative metrics below, describe the expected outcomes of planning, developing, improving, and/or expanding a local or regional food business enterprise.

• Number of direct and indirect jobs retained and created:

1. One Administrative Intern will be employed (20hr/12wks/$10.00hr) $2400 to facilitate planning and implementation of grant concepts such as brochure and poster distribution, CSA subscription contracts, and organizing the space for the Edible East End agritourism event.2. FPF will hire a temporary (40hr/40wk/$15.00hr) $24,000 (April-December) Program Coordinator to carry out promotional campaigns. They will also set in place systems for farm stand display and product rotation, CSA program supply and distribution, training and safety forums, and outreach satisfaction surveys. It will be their responsibility to take necessary steps to become an authorized retailer accepting SNAP benefits and EBT cards. 3. FPF will employ (20hr/12wk/&10.00hr) $2,400 an additional Field Laborer to plant, cultivate, weed, harvest, pack, distribute, and any other activities to make produce ready for sale or ready for CSA pick-up. 4. There will be an increase in jobs created and retained as more regional food pantries expand their services. 5. Local jobs related to supply and transportation infrastructure as well as promotion and graphic design will be created and retained as a result of this campaign.

• Number of markets expanded and/or new markets established, or expansion of the consumer base served:

We hope to see FPF, as well as the other 12 vendors at EECO farm stand, experience an increase in retail traffic. The CSA will be a new market established with the goal of 100 subscriptions. FPF’s produce yield will increase as will sales of EECO value added vendors. Also expected is an increase in community organizations throughout Suffolk County distributing Food Pantry Farm produce. Many of the promotional materials were deliberately sourced locally, which ensures that monies spent will be circulated through the regional food business enterprises.

• Dollar amount and percentage change in market sales:

Because FPF is a charitable organization, some of the financial benefits can only be seen as a decrease in charitable services offered elsewhere, such as SNAP programs and state agency expenditures. Assuming a response rate from our farm stand advertising initiative (brochure, agritourism event, signage) of 5 percent we will have 250 additional shoppers. With an average $45 per transaction, this would result in $11,250 gross sales or 150% increase. The CSA program initiative (brochure, branded distribution aids) at 2 percent return from the promotional campaign will yield 100 subscriptions at $240/6mo which will result in $24,000 new annual sales. It would be expected that the advertising would have residual impact in years following.

• Number of farmer/producer beneficiaries:

The EECO farm stand sells products from twelve agricultural enterprises that will all benefit from greater sales (see attached vendor list). Food Pantry Farm will benefit keeping in mind that all proceeds are used for continued charitable purposes.

•

Outreach:

• How will you disseminate project results electronically and/or in person to the target audience, stakeholders, and interested parties beyond those directly served by the project?

Electronic point of sale devices will record sales and be reported to other producers participating in the farm stand. Social media, press releases, nonprofit annual report, and live audience presentations will disseminate results.

• How will you collect feedback on the results?

Social media, word of mouth, written statements by beneficiaries, and client surveys (both food pantry and CSA) will reflect the effectiveness of the project.

• How will outreach continue beyond the performance period of the project?

Ideally, expanding the sales and distribution infrastructure (CSA, farm stand, food pantries) with the aid of this grant will ensure continued outreach and distribution of local farm products.

•

Budget Justification:

• Summarize how the project purpose/goals/objectives correlate with the requested budget line items on the completed “FMPP Project Budget” form (i.e. summarize what reviewers will see on your budget form—do not copy/paste the actual budget):

The objective is to create a flow of revenue from higher income households to lower income households by persuading (through advertising and marketing) higher income individuals to spend money at the FPF farm stand and participate in the CSA. Implementing the promotional campaign and facilitating the increased flow of goods will require additional personnel. Presently, FPF employs one full time farm manager, one full time agricultural worker, two farm market summer interns, and two field work summer interns. An additional part time summer administrative intern and one temporary full time program coordinator will be needed to put promotional programs in place, as well as an additional part time field work intern will be needed to meet greater agricultural production demand. These payroll additions are listed on budget line “personnel”. The “fringe benefit” line allows the new personnel to subscribe to CSA for free. Budget line “supplies” includes promotional materials (brochures, magnets, t-shirts and calendars). Budget line “equipment” will include billboard signs, storefront signs, lawn signs, point of sale signage, and reusable grocery bags. The budget line “contractual” will include the multimedia (digital, print, agritourism event) advertising campaign with Edible East End Inc., which includes 8’ table, logo on all printed materials including advertising prior to event along with signage and event program; opportunity to include product sample in event gift bags handed out to all attendees (800); ½ page, editorial adjacent ad in one issue of Edible Manhattan; logo and name inclusion on community specific e-blasts (20k in Manhattan and Brooklyn); dedicated banner ads on four Edible (East End, Manhattan, Brooklyn & Long Island) websites for 1 month; name inclusion in social media promotion by Edible as well as billboard sign installation.The ultimate objective of costs accrued is to increase access and consumption of local and regional farm products.

• How is the requested budget both reasonable and adequate for the proposed project?

Considering the demographics of the target market (wide spectrum income levels), it is a very reasonable amount of money to be spent on the promotion and distribution of local agricultural products. It will be considered adequate because FPF as a Non-Profit enterprise relies heavily on volunteers for production, organization and distribution. Keep in mind that it is in building the relationship between the farmer and consumer that creates the sustainable infrastructure.

• If you are using contractors, have you or will you use your own documented p r o c u r e m e n t p r o c e d u r e s t h a t reflect applicable State, local, and tribal laws and regulations provided they conform to applicable Federal law and the standards identified in 2 CFR §200.318? X Yes ☐ No

• Are you expecting any program income (refer to 2 CFR §200.307) X Yes ☐ No

• Any generated program income you accrue during the period of performance must be used to further the purpose of the project. If you expect to generate program income explain how the funds will be used to further the project purpose:

During the period of performance, any program income will be used to further implement or facilitate project goals. It may be necessary to rent delivery vehicles, purchase additional promotional aids for Edible East End agritourism event, or hire additional staff to process orders, pack, and ship produce. All income generated will be used to defray program costs.

•

Previous and Similar USDA Funding Opportunities:

• Have you submitted this project to another Federal grant program other than the FMPP for funding and/or is another Federal grant program other than the FMPP currently funding the project? ☐ Yes X No

• If so, identify the Federal grant program by name; describe how this proposal builds on the project funded by the other Federal grant program(s) (e.g. Local Food Promotion Program, Value-Added Producer Grant , e tc . ) ; and describe how this project is distinctly different.

• If this project builds on a previously-funded FMPP project, how does this new FMPP proposal relate to the previous work and how is the project distinctly d i f f e r e n t ? A n s w e r “ n o t applicable” if necessary.

•

Priority Project Selection: Priority will be given to project proposals that are located in and/or serve populations in at least one area of concentrated poverty with limited food access. However, it is NOT A REQUIREMENT that your project is associated with a low income/low food access priority area. All projects will be evaluated equally among the peer reviewers regardless of priority area. Priority selection will only be used by AMS should the targeted number of priority area projects not be met (refer to Section 1.4 in the Request for Applications).

Should USDA consider the project proposal under a low income/low food access priority area?

☐ Yes X No

See instructions below on how to determine if you qualify for a priority area based on the Food Access Research Atlas* or a Promise Zone**.

Provide the following information for at least one community organization that the planning grant project will benefit:

X Check if same address as #2 above.Name of Business or Organization: Food Pantry FarmStreet Address: 55 Long LanePO Box 181City: East Hampton

State: NY Zip Code: 11937Email: foodpantryfarminc@gmail.com Phone: 862-203-9774

If using the Food Access Research Atlas to qualify, list the census tract(s) from the Atlas to identify the business/organization location(s) and/or targeted community/area(s): ________________________________

If qualifying based on your partnership with one of the five Promise Zone Lead Applicant Organizations, indicate the specific Zone: ________________________________

*Qualifying for priority consideration using the ERS Food Access Research Atlas (Atlas) at (http://www.ers.usda.gov/data-products/food-access-research-atlas.aspx):

Once you enter the Atlas, check one of the four the map layer(s) that applies to the proposal’s targeted community.

Zoom in on the map to identify your community. Clicking on your targeted area will produce the census tract and additional information about the locale.

In the example below, the dark green area qualifies as low income and low access, and the census tract would be 35047957600.

**Qualifying for consideration as a Promise Zone Lead Applicant Organization:

Identify the specific Promise Zone area in which your project will be implemented. Promise Zones identified by the White House are listed on the Department of Housing and Urban Development website: http://portal.hud.gov/hudportal/HUD?src=/program_offices/comm_planning/economicdevelopment/programs/pz. You may use 2014 or 2015 locations.

As stated in Section 4.3.8 of the RFA, attach a letter (on letterhead stationery) from and signed by the Promise Zone Lead Applicant Organization that certifies the partnership. The letter must include:

• The name of the organization applying to LFPP;

• The name o f the p ro jec t be ing implemented in the Promise Zone;

• The expected benefits of the project to the Promise Zone area;

• A statement expressing the nature of the partnership.

•

Project Background:

• How will the project improve the s i t ua t ion / cond i t i on in t he a r ea /community?

The FPF promotional project will improve conditions by increasing awareness. The project will teach people where they can get healthy local food and will increase sales volume for local and regional agricultural producers.

• What are the project objectives (please list)?

• Objective 1: To identify areas lacking access and to increase availability of fresh local produce. Our unique approach to this marketing challenge will also stimulate the flow of revenue from the “haves” to the “have nots.”

• Objective 2: Create greater community awareness of what the Food Pantry Farm has to offer to social and community programs such as schools, churches, shelters, etc.

• Objective 3: To make EECO farm stand more visible so as to improve market sales.

• Objective 4: Expand the interface between people needing healthy organic produce and its availability.

• Could you describe how this project will increase domestic consumption of and access to, locally and regionally produced agricultural products?

At this time, FPF is capable of producing organic produce in excess of current demand. Our project is a multi-platform campaign that will improve distribution infrastructure and provide revenue for its execution. Our funding will be used to expand the existing farm market’s visibility with new signage (roadside and POS), as well as tangible marketing tools such as reusable grocery bags, t-shirts, and calendars. The farm stand now offers fresh local organic produce as well as locally sourced goods from other growers and producers. The funding will also be used to initiate a reduced cost Community Supported Agriculture (CSA) program so that fresh organic produce can be available to marginal income households, or, households that don’t consider themselves eligible for charity but would still benefit from healthy local food. Local print advertisement, informative brochures and agritourism events will be used to promote the farm and its vendors as well as the reduced cost CSA program. A portion of the project will be dedicated to expanding food pantry services in the region and will welcome individuals from all income levels to participate and/or contribute according to their ability, in the flow of goods from producer-to-consumer.

• Could you describe how this project will develop, improve, and expand market opportunities, outreach, training, and technical assistance for farm and ranch operations serving domestic farmers’ markets, roadside stands, community-suppor ted agr icu l tu re p rograms , agritourism activities, and other direct p r o d u c e r - t o - c o n s u m e r m a r k e t opportunities?

An informative brochure explaining how Food Pantry Farm intends to supply community organizations will create more effective relationships with those interested in making fresh, local, produce available to their beneficiaries. Implementing a low-income community supported agriculture (CSA) program as a form of direct marketing from producer-to-consumer will develop, improve, and expand markets, as well as educate consumers about nutrition and seasonal availability. It may also educate our farm about what consumers prefer. Our planned promotional campaign will nourish the movement to source food locally. It will also make the community more comfortable locating, buying, and utilizing newly created channels (i.e. CSA and Food Pantries) of producer-to-consumer agricultural markets. Invitations to visit the farm stand will be included in gift bags at special events and will encourage higher income individuals to spend monies that will then be used to expand the growing capacity and distribution area of Food Pantry Farm. It is our belief that Food Pantry Farm’s FMPP project will enhance both the supply, and the demand ends of the economic equation as well as support new and existing infrastructure, including outreach programs of state and county agencies (SNAP, WIC) as well as Non-Profit and community organizations (Churches, Schools). It will also raise awareness of nutrition, freshness, and the environmental benefits of buying local. The project will also necessitate an increase in volunteer and personnel training as programs expand. Increasing volume in sales and distribution will spur upgrades in technical assistance that may include office and field equipment, or transportation.

•

Work Plan, Resources, and Timeline Requirements: Fill out the table as described below.

List and describe each planned activity (scope of work) including how it relates to the project objectives:

Anticipated date of completion:

Resources required to complete each activity:

Milestones assessing progress and success of each activity:

Who will do the work (include collaborative arrangements or subcontractors)?

Sample Activity 1 October 2016

Hire contractor

Special equipment

Milestone 1: Complete XX assessment

Milestone 2: Initiate XX equipment purchases

ABC Best Contracting Service

XYZ Company’s Executive Director

Edible Events Food Truck Derby - Community event promoting agritourism, local food discussion, and food appreciation

August 2016

Hire Multi-media publisher and event planner

Milestone 1: Prepare advertisements and table display for Edible Manhattan and Edible East End multi-media platforms

Milestone 2: Distribute reusable grocery bags to be used at farm stand

Milestone 3: track additional visitors with shopping bags

Edible East End Inc., Publishing and Event Planning

Long Island Screen Printing, Denise Pagliuca

Hot Shots Design and Print Co., Carol Smith FPF Board Members, Volunteers, and Personnel

(5000) Community Supported Agriculture (CSA) Program brochures-and subscription forms. Community learns where to find affordable & organic regional food.

May 2017

Contract printing services for Income assessment form,Program brochures, Sign up for food handling & safety training webinar. Collaborate with community organizations to identify eligible consumers and organize delivery days and times

Reusable Grocery Bags

Milestone 1: Create CSA business model (cost per share, number of weeks, available crop, pick-up locations, etc) and distribution plan.

Milestone 2: Print and distribute CSA flyers

Milestone 3: Enroll members, process orders, collect fees, and deliver produce

Hot Shots Design and Print Co, Carol SmithFPF Program Coordinator, field personnel, Administrative Intern and Marketing intern.

Promotional Signage May 2016

Billboards, Roadside signs, Lawn signs, Store front sign, POS signs, Car magnets, T-shirts, Informational BrochuresLogo design/branding material

Branding T-Shirts for Staff and Volunteers

Milestone 1: Source logo design to be repeated throughout signage and promotional material

Milestone 2: Creation/Installation of signage

Milestone 3: Assess community recognition, farm stand traffic

Hot Shots Design and Print Co., Carol Smith

Ocean Graphics and Signs, Rose Arceri

T-Shirt Pros, David Knepprath

Farmer’s Calendar to be used in conjunction with CSA. Lists CSA pick-up dates and locations, records seasonal crop availability,weather indicators, moon phases, farming tips and tricks on each page,

November 2015

Plan creative sessions and photography, following CSA schedule

Milestone 1: Photo collection, calendar assembly, and printingMilestone 2: Measuring sales and popularity of calendar (in accordance with CSA)

East Hampton Photo, FPF Administrative Intern and Program Coordinator

(5000) Informative brochures intended to foster and strengthen relationships with food pantry distribution centers (i.e. schools, churches, shelters, senior centers, etc.)

This will continue through summer of 2017

FPF personnel and volunteers to canvas businesses and organizations to identify target areas, create plans of action to address specific community needs

Milestone 1: Canvas organizations and build a contact list

Milestone 2: Implement delivery schedule based on specific needs

Milestone 3: Survey beneficiaries to check satisfaction and effectiveness.

Hot Shots Design and Print Company, Carol Smith

FPF Program Coordinator, Administrative Intern, volunteers, Field Interns and Personnel

Become Authorized retailer to accept SNAP, WIC, and EBT benefits

March 2016Create USDA account and apply Online

Milestone 1: Create account and apply online

Milestone 2: Farm store inspection

Milestone 3: Install terminal and brief employees

FPF Program Coordinator, Administrative Intern and Farm Stand intern

•

Expected Outcomes and Intended Beneficiaries:

• If the project completes its objectives, what results will be observed?

If objectives are completed, the results will most accurately be measured by the closer relationship between the community and their local and regional food sources. Increased revenue generated from farm stand sales and advertising campaigns will allow an increase in production and distribution from Food Pantry Farm to food pantries and other intermediaries. The project will raise awareness and funds necessary to increase consumption and access of fresh and healthy food.

• Who are the intended beneficiaries?

In addition to community organizations with food pantries, individuals at any income level and especially lower income households are the intended beneficiaries. Food Pantry Farm and EECO farm stand vendors will also benefit from increased traffic and additional sales.

• How will you evaluate the project benefits while the grant is in progress and upon grant conclusion?

Interim and Final Performance Reports detailing impact and progress will be filed for the project as required. The effectiveness of the multi-platform campaign will appear as increased revenue at EECO farm stand and Food Pantry Farm. The organization has a volunteer bookkeeper who will tally all sales. The growth in distribution through the low-income CSA and food pantries will be reflected by the weight of produce shipped and number of clients served. Calculations will be ongoing and upon grant conclusion.

• Using the quantitative metrics below, describe the expected outcomes of planning, developing, improving, and/or expanding a local or regional food business enterprise.

• Number of direct and indirect jobs retained and created:

1. One Administrative Intern will be employed (20hr/12wks/$10.00hr) $2400 to facilitate planning and implementation of grant concepts such as brochure and poster distribution, CSA subscription contracts, and organizing the space for the Edible East End agritourism event.2. FPF will hire a temporary (40hr/40wk/$15.00hr) $24,000 (April-December) Program Coordinator to carry out promotional campaigns. They will also set in place systems for farm stand display and product rotation, CSA program supply and distribution, training and safety forums, and outreach satisfaction surveys. It will be their responsibility to take necessary steps to become an authorized retailer accepting SNAP benefits and EBT cards. 3. FPF will employ (20hr/12wk/&10.00hr) $2,400 an additional Field Laborer to plant, cultivate, weed, harvest, pack, distribute, and any other activities to make produce ready for sale or ready for CSA pick-up. 4. There will be an increase in jobs created and retained as more regional food pantries expand their services. 5. Local jobs related to supply and transportation infrastructure as well as promotion and graphic design will be created and retained as a result of this campaign.

• Number of markets expanded and/or new markets established, or expansion of the consumer base served:

We hope to see FPF, as well as the other 12 vendors at EECO farm stand, experience an increase in retail traffic. The CSA will be a new market established with the goal of 100 subscriptions. FPF’s produce yield will increase as will sales of EECO value added vendors. Also expected is an increase in community organizations throughout Suffolk County distributing Food Pantry Farm produce. Many of the promotional materials were deliberately sourced locally, which ensures that monies spent will be circulated through the regional food business enterprises.

• Dollar amount and percentage change in market sales:

Because FPF is a charitable organization, some of the financial benefits can only be seen as a decrease in charitable services offered elsewhere, such as SNAP programs and state agency expenditures. Assuming a response rate from our farm stand advertising initiative (brochure, agritourism event, signage) of 5 percent we will have 250 additional shoppers. With an average $45 per transaction, this would result in $11,250 gross sales or 150% increase. The CSA program initiative (brochure, branded distribution aids) at 2 percent return from the promotional campaign will yield 100 subscriptions at $240/6mo which will result in $24,000 new annual sales. It would be expected that the advertising would have residual impact in years following.

• Number of farmer/producer beneficiaries:

The EECO farm stand sells products from twelve agricultural enterprises that will all benefit from greater sales (see attached vendor list). Food Pantry Farm will benefit keeping in mind that all proceeds are used for continued charitable purposes.

•

Outreach:

• How will you disseminate project results electronically and/or in person to the target audience, stakeholders, and interested parties beyond those directly served by the project?

Electronic point of sale devices will record sales and be reported to other producers participating in the farm stand. Social media, press releases, nonprofit annual report, and live audience presentations will disseminate results.

• How will you collect feedback on the results?

Social media, word of mouth, written statements by beneficiaries, and client surveys (both food pantry and CSA) will reflect the effectiveness of the project.

• How will outreach continue beyond the performance period of the project?

Ideally, expanding the sales and distribution infrastructure (CSA, farm stand, food pantries) with the aid of this grant will ensure continued outreach and distribution of local farm products.

•

Budget Justification:

• Summarize how the project purpose/goals/objectives correlate with the requested budget line items on the completed “FMPP Project Budget” form (i.e. summarize what reviewers will see on your budget form—do not copy/paste the actual budget):

The objective is to create a flow of revenue from higher income households to lower income households by persuading (through advertising and marketing) higher income individuals to spend money at the FPF farm stand and participate in the CSA. Implementing the promotional campaign and facilitating the increased flow of goods will require additional personnel. Presently, FPF employs one full time farm manager, one full time agricultural worker, two farm market summer interns, and two field work summer interns. An additional part time summer administrative intern and one temporary full time program coordinator will be needed to put promotional programs in place, as well as an additional part time field work intern will be needed to meet greater agricultural production demand. These payroll additions are listed on budget line “personnel”. The “fringe benefit” line allows the new personnel to subscribe to CSA for free. Budget line “supplies” includes promotional materials (brochures, magnets, t-shirts and calendars). Budget line “equipment” will include billboard signs, storefront signs, lawn signs, point of sale signage, and reusable grocery bags. The budget line “contractual” will include the multimedia (digital, print, agritourism event) advertising campaign with Edible East End Inc., which includes 8’ table, logo on all printed materials including advertising prior to event along with signage and event program; opportunity to include product sample in event gift bags handed out to all attendees (800); ½ page, editorial adjacent ad in one issue of Edible Manhattan; logo and name inclusion on community specific e-blasts (20k in Manhattan and Brooklyn); dedicated banner ads on four Edible (East End, Manhattan, Brooklyn & Long Island) websites for 1 month; name inclusion in social media promotion by Edible as well as billboard sign installation.The ultimate objective of costs accrued is to increase access and consumption of local and regional farm products.

• How is the requested budget both reasonable and adequate for the proposed project?

Considering the demographics of the target market (wide spectrum income levels), it is a very reasonable amount of money to be spent on the promotion and distribution of local agricultural products. It will be considered adequate because FPF as a Non-Profit enterprise relies heavily on volunteers for production, organization and distribution. Keep in mind that it is in building the relationship between the farmer and consumer that creates the sustainable infrastructure.

• If you are using contractors, have you or will you use your own documented p r o c u r e m e n t p r o c e d u r e s t h a t reflect applicable State, local, and tribal laws and regulations provided they conform to applicable Federal law and the standards identified in 2 CFR §200.318? X Yes ☐ No

• Are you expecting any program income (refer to 2 CFR §200.307) X Yes ☐ No

• Any generated program income you accrue during the period of performance must be used to further the purpose of the project. If you expect to generate program income explain how the funds will be used to further the project purpose:

During the period of performance, any program income will be used to further implement or facilitate project goals. It may be necessary to rent delivery vehicles, purchase additional promotional aids for Edible East End agritourism event, or hire additional staff to process orders, pack, and ship produce. All income generated will be used to defray program costs.

•

Previous and Similar USDA Funding Opportunities:

• Have you submitted this project to another Federal grant program other than the FMPP for funding and/or is another Federal grant program other than the FMPP currently funding the project? ☐ Yes X No

• If so, identify the Federal grant program by name; describe how this proposal builds on the project funded by the other Federal grant program(s) (e.g. Local Food Promotion Program, Value-Added Producer Grant , e tc . ) ; and describe how this project is distinctly different.

• If this project builds on a previously-funded FMPP project, how does this new FMPP proposal relate to the previous work and how is the project distinctly d i f f e r e n t ? A n s w e r “ n o t applicable” if necessary.

•

Priority Project Selection: Priority will be given to project proposals that are located in and/or serve populations in at least one area of concentrated poverty with limited food access. However, it is NOT A REQUIREMENT that your project is associated with a low income/low food access priority area. All projects will be evaluated equally among the peer reviewers regardless of priority area. Priority selection will only be used by AMS should the targeted number of priority area projects not be met (refer to Section 1.4 in the Request for Applications).

Should USDA consider the project proposal under a low income/low food access priority area?

☐ Yes X No

See instructions below on how to determine if you qualify for a priority area based on the Food Access Research Atlas* or a Promise Zone**.

Provide the following information for at least one community organization that the planning grant project will benefit:

X Check if same address as #2 above.Name of Business or Organization: Food Pantry FarmStreet Address: 55 Long LanePO Box 181City: East Hampton

State: NY Zip Code: 11937Email: foodpantryfarminc@gmail.com Phone: 862-203-9774

If using the Food Access Research Atlas to qualify, list the census tract(s) from the Atlas to identify the business/organization location(s) and/or targeted community/area(s): ________________________________

If qualifying based on your partnership with one of the five Promise Zone Lead Applicant Organizations, indicate the specific Zone: ________________________________

*Qualifying for priority consideration using the ERS Food Access Research Atlas (Atlas) at (http://www.ers.usda.gov/data-products/food-access-research-atlas.aspx):

Once you enter the Atlas, check one of the four the map layer(s) that applies to the proposal’s targeted community.

Zoom in on the map to identify your community. Clicking on your targeted area will produce the census tract and additional information about the locale.

In the example below, the dark green area qualifies as low income and low access, and the census tract would be 35047957600.

**Qualifying for consideration as a Promise Zone Lead Applicant Organization:

Identify the specific Promise Zone area in which your project will be implemented. Promise Zones identified by the White House are listed on the Department of Housing and Urban Development website: http://portal.hud.gov/hudportal/HUD?src=/program_offices/comm_planning/economicdevelopment/programs/pz. You may use 2014 or 2015 locations.

As stated in Section 4.3.8 of the RFA, attach a letter (on letterhead stationery) from and signed by the Promise Zone Lead Applicant Organization that certifies the partnership. The letter must include:

• The name of the organization applying to LFPP;

• The name o f the p ro jec t be ing implemented in the Promise Zone;

• The expected benefits of the project to the Promise Zone area;

• A statement expressing the nature of the partnership.

•

Project Background:

• How will the project improve the s i t ua t ion / cond i t i on in t he a r ea /community?

The FPF promotional project will improve conditions by increasing awareness. The project will teach people where they can get healthy local food and will increase sales volume for local and regional agricultural producers.

• What are the project objectives (please list)?

• Objective 1: To identify areas lacking access and to increase availability of fresh local produce. Our unique approach to this marketing challenge will also stimulate the flow of revenue from the “haves” to the “have nots.”

• Objective 2: Create greater community awareness of what the Food Pantry Farm has to offer to social and community programs such as schools, churches, shelters, etc.

• Objective 3: To make EECO farm stand more visible so as to improve market sales.

• Objective 4: Expand the interface between people needing healthy organic produce and its availability.

• Could you describe how this project will increase domestic consumption of and access to, locally and regionally produced agricultural products?

At this time, FPF is capable of producing organic produce in excess of current demand. Our project is a multi-platform campaign that will improve distribution infrastructure and provide revenue for its execution. Our funding will be used to expand the existing farm market’s visibility with new signage (roadside and POS), as well as tangible marketing tools such as reusable grocery bags, t-shirts, and calendars. The farm stand now offers fresh local organic produce as well as locally sourced goods from other growers and producers. The funding will also be used to initiate a reduced cost Community Supported Agriculture (CSA) program so that fresh organic produce can be available to marginal income households, or, households that don’t consider themselves eligible for charity but would still benefit from healthy local food. Local print advertisement, informative brochures and agritourism events will be used to promote the farm and its vendors as well as the reduced cost CSA program. A portion of the project will be dedicated to expanding food pantry services in the region and will welcome individuals from all income levels to participate and/or contribute according to their ability, in the flow of goods from producer-to-consumer.

• Could you describe how this project will develop, improve, and expand market opportunities, outreach, training, and technical assistance for farm and ranch operations serving domestic farmers’ markets, roadside stands, community-suppor ted agr icu l tu re p rograms , agritourism activities, and other direct p r o d u c e r - t o - c o n s u m e r m a r k e t opportunities?

An informative brochure explaining how Food Pantry Farm intends to supply community organizations will create more effective relationships with those interested in making fresh, local, produce available to their beneficiaries. Implementing a low-income community supported agriculture (CSA) program as a form of direct marketing from producer-to-consumer will develop, improve, and expand markets, as well as educate consumers about nutrition and seasonal availability. It may also educate our farm about what consumers prefer. Our planned promotional campaign will nourish the movement to source food locally. It will also make the community more comfortable locating, buying, and utilizing newly created channels (i.e. CSA and Food Pantries) of producer-to-consumer agricultural markets. Invitations to visit the farm stand will be included in gift bags at special events and will encourage higher income individuals to spend monies that will then be used to expand the growing capacity and distribution area of Food Pantry Farm. It is our belief that Food Pantry Farm’s FMPP project will enhance both the supply, and the demand ends of the economic equation as well as support new and existing infrastructure, including outreach programs of state and county agencies (SNAP, WIC) as well as Non-Profit and community organizations (Churches, Schools). It will also raise awareness of nutrition, freshness, and the environmental benefits of buying local. The project will also necessitate an increase in volunteer and personnel training as programs expand. Increasing volume in sales and distribution will spur upgrades in technical assistance that may include office and field equipment, or transportation.

•

Work Plan, Resources, and Timeline Requirements: Fill out the table as described below.

List and describe each planned activity (scope of work) including how it relates to the project objectives:

Anticipated date of completion:

Resources required to complete each activity:

Milestones assessing progress and success of each activity:

Who will do the work (include collaborative arrangements or subcontractors)?

Sample Activity 1 October 2016

Hire contractor

Special equipment

Milestone 1: Complete XX assessment

Milestone 2: Initiate XX equipment purchases

ABC Best Contracting Service

XYZ Company’s Executive Director

Edible Events Food Truck Derby - Community event promoting agritourism, local food discussion, and food appreciation

August 2016

Hire Multi-media publisher and event planner

Milestone 1: Prepare advertisements and table display for Edible Manhattan and Edible East End multi-media platforms

Milestone 2: Distribute reusable grocery bags to be used at farm stand

Milestone 3: track additional visitors with shopping bags

Edible East End Inc., Publishing and Event Planning

Long Island Screen Printing, Denise Pagliuca

Hot Shots Design and Print Co., Carol Smith FPF Board Members, Volunteers, and Personnel

(5000) Community Supported Agriculture (CSA) Program brochures-and subscription forms. Community learns where to find affordable & organic regional food.

May 2017

Contract printing services for Income assessment form,Program brochures, Sign up for food handling & safety training webinar. Collaborate with community organizations to identify eligible consumers and organize delivery days and times

Reusable Grocery Bags

Milestone 1: Create CSA business model (cost per share, number of weeks, available crop, pick-up locations, etc) and distribution plan.

Milestone 2: Print and distribute CSA flyers

Milestone 3: Enroll members, process orders, collect fees, and deliver produce

Hot Shots Design and Print Co, Carol SmithFPF Program Coordinator, field personnel, Administrative Intern and Marketing intern.

Promotional Signage May 2016

Billboards, Roadside signs, Lawn signs, Store front sign, POS signs, Car magnets, T-shirts, Informational BrochuresLogo design/branding material

Branding T-Shirts for Staff and Volunteers

Milestone 1: Source logo design to be repeated throughout signage and promotional material

Milestone 2: Creation/Installation of signage

Milestone 3: Assess community recognition, farm stand traffic

Hot Shots Design and Print Co., Carol Smith

Ocean Graphics and Signs, Rose Arceri

T-Shirt Pros, David Knepprath

Farmer’s Calendar to be used in conjunction with CSA. Lists CSA pick-up dates and locations, records seasonal crop availability,weather indicators, moon phases, farming tips and tricks on each page,

November 2015

Plan creative sessions and photography, following CSA schedule

Milestone 1: Photo collection, calendar assembly, and printingMilestone 2: Measuring sales and popularity of calendar (in accordance with CSA)

East Hampton Photo, FPF Administrative Intern and Program Coordinator

(5000) Informative brochures intended to foster and strengthen relationships with food pantry distribution centers (i.e. schools, churches, shelters, senior centers, etc.)

This will continue through summer of 2017

FPF personnel and volunteers to canvas businesses and organizations to identify target areas, create plans of action to address specific community needs

Milestone 1: Canvas organizations and build a contact list

Milestone 2: Implement delivery schedule based on specific needs

Milestone 3: Survey beneficiaries to check satisfaction and effectiveness.

Hot Shots Design and Print Company, Carol Smith

FPF Program Coordinator, Administrative Intern, volunteers, Field Interns and Personnel

Become Authorized retailer to accept SNAP, WIC, and EBT benefits

March 2016Create USDA account and apply Online

Milestone 1: Create account and apply online

Milestone 2: Farm store inspection

Milestone 3: Install terminal and brief employees

FPF Program Coordinator, Administrative Intern and Farm Stand intern

•

Expected Outcomes and Intended Beneficiaries:

• If the project completes its objectives, what results will be observed?

If objectives are completed, the results will most accurately be measured by the closer relationship between the community and their local and regional food sources. Increased revenue generated from farm stand sales and advertising campaigns will allow an increase in production and distribution from Food Pantry Farm to food pantries and other intermediaries. The project will raise awareness and funds necessary to increase consumption and access of fresh and healthy food.

• Who are the intended beneficiaries?

In addition to community organizations with food pantries, individuals at any income level and especially lower income households are the intended beneficiaries. Food Pantry Farm and EECO farm stand vendors will also benefit from increased traffic and additional sales.

• How will you evaluate the project benefits while the grant is in progress and upon grant conclusion?

Interim and Final Performance Reports detailing impact and progress will be filed for the project as required. The effectiveness of the multi-platform campaign will appear as increased revenue at EECO farm stand and Food Pantry Farm. The organization has a volunteer bookkeeper who will tally all sales. The growth in distribution through the low-income CSA and food pantries will be reflected by the weight of produce shipped and number of clients served. Calculations will be ongoing and upon grant conclusion.

• Using the quantitative metrics below, describe the expected outcomes of planning, developing, improving, and/or expanding a local or regional food business enterprise.

• Number of direct and indirect jobs retained and created:

1. One Administrative Intern will be employed (20hr/12wks/$10.00hr) $2400 to facilitate planning and implementation of grant concepts such as brochure and poster distribution, CSA subscription contracts, and organizing the space for the Edible East End agritourism event.2. FPF will hire a temporary (40hr/40wk/$15.00hr) $24,000 (April-December) Program Coordinator to carry out promotional campaigns. They will also set in place systems for farm stand display and product rotation, CSA program supply and distribution, training and safety forums, and outreach satisfaction surveys. It will be their responsibility to take necessary steps to become an authorized retailer accepting SNAP benefits and EBT cards. 3. FPF will employ (20hr/12wk/&10.00hr) $2,400 an additional Field Laborer to plant, cultivate, weed, harvest, pack, distribute, and any other activities to make produce ready for sale or ready for CSA pick-up. 4. There will be an increase in jobs created and retained as more regional food pantries expand their services. 5. Local jobs related to supply and transportation infrastructure as well as promotion and graphic design will be created and retained as a result of this campaign.

• Number of markets expanded and/or new markets established, or expansion of the consumer base served:

We hope to see FPF, as well as the other 12 vendors at EECO farm stand, experience an increase in retail traffic. The CSA will be a new market established with the goal of 100 subscriptions. FPF’s produce yield will increase as will sales of EECO value added vendors. Also expected is an increase in community organizations throughout Suffolk County distributing Food Pantry Farm produce. Many of the promotional materials were deliberately sourced locally, which ensures that monies spent will be circulated through the regional food business enterprises.

• Dollar amount and percentage change in market sales:

Because FPF is a charitable organization, some of the financial benefits can only be seen as a decrease in charitable services offered elsewhere, such as SNAP programs and state agency expenditures. Assuming a response rate from our farm stand advertising initiative (brochure, agritourism event, signage) of 5 percent we will have 250 additional shoppers. With an average $45 per transaction, this would result in $11,250 gross sales or 150% increase. The CSA program initiative (brochure, branded distribution aids) at 2 percent return from the promotional campaign will yield 100 subscriptions at $240/6mo which will result in $24,000 new annual sales. It would be expected that the advertising would have residual impact in years following.

• Number of farmer/producer beneficiaries:

The EECO farm stand sells products from twelve agricultural enterprises that will all benefit from greater sales (see attached vendor list). Food Pantry Farm will benefit keeping in mind that all proceeds are used for continued charitable purposes.

•

Outreach:

• How will you disseminate project results electronically and/or in person to the target audience, stakeholders, and interested parties beyond those directly served by the project?

Electronic point of sale devices will record sales and be reported to other producers participating in the farm stand. Social media, press releases, nonprofit annual report, and live audience presentations will disseminate results.

• How will you collect feedback on the results?

Social media, word of mouth, written statements by beneficiaries, and client surveys (both food pantry and CSA) will reflect the effectiveness of the project.

• How will outreach continue beyond the performance period of the project?

Ideally, expanding the sales and distribution infrastructure (CSA, farm stand, food pantries) with the aid of this grant will ensure continued outreach and distribution of local farm products.

•

Budget Justification:

• Summarize how the project purpose/goals/objectives correlate with the requested budget line items on the completed “FMPP Project Budget” form (i.e. summarize what reviewers will see on your budget form—do not copy/paste the actual budget):

The objective is to create a flow of revenue from higher income households to lower income households by persuading (through advertising and marketing) higher income individuals to spend money at the FPF farm stand and participate in the CSA. Implementing the promotional campaign and facilitating the increased flow of goods will require additional personnel. Presently, FPF employs one full time farm manager, one full time agricultural worker, two farm market summer interns, and two field work summer interns. An additional part time summer administrative intern and one temporary full time program coordinator will be needed to put promotional programs in place, as well as an additional part time field work intern will be needed to meet greater agricultural production demand. These payroll additions are listed on budget line “personnel”. The “fringe benefit” line allows the new personnel to subscribe to CSA for free. Budget line “supplies” includes promotional materials (brochures, magnets, t-shirts and calendars). Budget line “equipment” will include billboard signs, storefront signs, lawn signs, point of sale signage, and reusable grocery bags. The budget line “contractual” will include the multimedia (digital, print, agritourism event) advertising campaign with Edible East End Inc., which includes 8’ table, logo on all printed materials including advertising prior to event along with signage and event program; opportunity to include product sample in event gift bags handed out to all attendees (800); ½ page, editorial adjacent ad in one issue of Edible Manhattan; logo and name inclusion on community specific e-blasts (20k in Manhattan and Brooklyn); dedicated banner ads on four Edible (East End, Manhattan, Brooklyn & Long Island) websites for 1 month; name inclusion in social media promotion by Edible as well as billboard sign installation.The ultimate objective of costs accrued is to increase access and consumption of local and regional farm products.

• How is the requested budget both reasonable and adequate for the proposed project?

Considering the demographics of the target market (wide spectrum income levels), it is a very reasonable amount of money to be spent on the promotion and distribution of local agricultural products. It will be considered adequate because FPF as a Non-Profit enterprise relies heavily on volunteers for production, organization and distribution. Keep in mind that it is in building the relationship between the farmer and consumer that creates the sustainable infrastructure.

• If you are using contractors, have you or will you use your own documented p r o c u r e m e n t p r o c e d u r e s t h a t reflect applicable State, local, and tribal laws and regulations provided they conform to applicable Federal law and the standards identified in 2 CFR §200.318? X Yes ☐ No

• Are you expecting any program income (refer to 2 CFR §200.307) X Yes ☐ No

• Any generated program income you accrue during the period of performance must be used to further the purpose of the project. If you expect to generate program income explain how the funds will be used to further the project purpose:

During the period of performance, any program income will be used to further implement or facilitate project goals. It may be necessary to rent delivery vehicles, purchase additional promotional aids for Edible East End agritourism event, or hire additional staff to process orders, pack, and ship produce. All income generated will be used to defray program costs.

•

Previous and Similar USDA Funding Opportunities:

• Have you submitted this project to another Federal grant program other than the FMPP for funding and/or is another Federal grant program other than the FMPP currently funding the project? ☐ Yes X No

• If so, identify the Federal grant program by name; describe how this proposal builds on the project funded by the other Federal grant program(s) (e.g. Local Food Promotion Program, Value-Added Producer Grant , e tc . ) ; and describe how this project is distinctly different.

• If this project builds on a previously-funded FMPP project, how does this new FMPP proposal relate to the previous work and how is the project distinctly d i f f e r e n t ? A n s w e r “ n o t applicable” if necessary.

•

Priority Project Selection: Priority will be given to project proposals that are located in and/or serve populations in at least one area of concentrated poverty with limited food access. However, it is NOT A REQUIREMENT that your project is associated with a low income/low food access priority area. All projects will be evaluated equally among the peer reviewers regardless of priority area. Priority selection will only be used by AMS should the targeted number of priority area projects not be met (refer to Section 1.4 in the Request for Applications).

Should USDA consider the project proposal under a low income/low food access priority area?

☐ Yes X No

See instructions below on how to determine if you qualify for a priority area based on the Food Access Research Atlas* or a Promise Zone**.

Provide the following information for at least one community organization that the planning grant project will benefit:

X Check if same address as #2 above.Name of Business or Organization: Food Pantry FarmStreet Address: 55 Long LanePO Box 181City: East Hampton

State: NY Zip Code: 11937Email: foodpantryfarminc@gmail.com Phone: 862-203-9774

If using the Food Access Research Atlas to qualify, list the census tract(s) from the Atlas to identify the business/organization location(s) and/or targeted community/area(s): ________________________________

If qualifying based on your partnership with one of the five Promise Zone Lead Applicant Organizations, indicate the specific Zone: ________________________________

*Qualifying for priority consideration using the ERS Food Access Research Atlas (Atlas) at (http://www.ers.usda.gov/data-products/food-access-research-atlas.aspx):

Once you enter the Atlas, check one of the four the map layer(s) that applies to the proposal’s targeted community.

Zoom in on the map to identify your community. Clicking on your targeted area will produce the census tract and additional information about the locale.

In the example below, the dark green area qualifies as low income and low access, and the census tract would be 35047957600.

**Qualifying for consideration as a Promise Zone Lead Applicant Organization:

Identify the specific Promise Zone area in which your project will be implemented. Promise Zones identified by the White House are listed on the Department of Housing and Urban Development website: http://portal.hud.gov/hudportal/HUD?src=/program_offices/comm_planning/economicdevelopment/programs/pz. You may use 2014 or 2015 locations.

As stated in Section 4.3.8 of the RFA, attach a letter (on letterhead stationery) from and signed by the Promise Zone Lead Applicant Organization that certifies the partnership. The letter must include:

• The name of the organization applying to LFPP;

• The name o f the p ro jec t be ing implemented in the Promise Zone;

• The expected benefits of the project to the Promise Zone area;

• A statement expressing the nature of the partnership.

•

Project Background:

• How will the project improve the s i t ua t ion / cond i t i on in t he a r ea /community?

The FPF promotional project will improve conditions by increasing awareness. The project will teach people where they can get healthy local food and will increase sales volume for local and regional agricultural producers.

• What are the project objectives (please list)?

• Objective 1: To identify areas lacking access and to increase availability of fresh local produce. Our unique approach to this marketing challenge will also stimulate the flow of revenue from the “haves” to the “have nots.”

• Objective 2: Create greater community awareness of what the Food Pantry Farm has to offer to social and community programs such as schools, churches, shelters, etc.

• Objective 3: To make EECO farm stand more visible so as to improve market sales.

• Objective 4: Expand the interface between people needing healthy organic produce and its availability.

• Could you describe how this project will increase domestic consumption of and access to, locally and regionally produced agricultural products?

At this time, FPF is capable of producing organic produce in excess of current demand. Our project is a multi-platform campaign that will improve distribution infrastructure and provide revenue for its execution. Our funding will be used to expand the existing farm market’s visibility with new signage (roadside and POS), as well as tangible marketing tools such as reusable grocery bags, t-shirts, and calendars. The farm stand now offers fresh local organic produce as well as locally sourced goods from other growers and producers. The funding will also be used to initiate a reduced cost Community Supported Agriculture (CSA) program so that fresh organic produce can be available to marginal income households, or, households that don’t consider themselves eligible for charity but would still benefit from healthy local food. Local print advertisement, informative brochures and agritourism events will be used to promote the farm and its vendors as well as the reduced cost CSA program. A portion of the project will be dedicated to expanding food pantry services in the region and will welcome individuals from all income levels to participate and/or contribute according to their ability, in the flow of goods from producer-to-consumer.

• Could you describe how this project will develop, improve, and expand market opportunities, outreach, training, and technical assistance for farm and ranch operations serving domestic farmers’ markets, roadside stands, community-suppor ted agr icu l tu re p rograms , agritourism activities, and other direct p r o d u c e r - t o - c o n s u m e r m a r k e t opportunities?

An informative brochure explaining how Food Pantry Farm intends to supply community organizations will create more effective relationships with those interested in making fresh, local, produce available to their beneficiaries. Implementing a low-income community supported agriculture (CSA) program as a form of direct marketing from producer-to-consumer will develop, improve, and expand markets, as well as educate consumers about nutrition and seasonal availability. It may also educate our farm about what consumers prefer. Our planned promotional campaign will nourish the movement to source food locally. It will also make the community more comfortable locating, buying, and utilizing newly created channels (i.e. CSA and Food Pantries) of producer-to-consumer agricultural markets. Invitations to visit the farm stand will be included in gift bags at special events and will encourage higher income individuals to spend monies that will then be used to expand the growing capacity and distribution area of Food Pantry Farm. It is our belief that Food Pantry Farm’s FMPP project will enhance both the supply, and the demand ends of the economic equation as well as support new and existing infrastructure, including outreach programs of state and county agencies (SNAP, WIC) as well as Non-Profit and community organizations (Churches, Schools). It will also raise awareness of nutrition, freshness, and the environmental benefits of buying local. The project will also necessitate an increase in volunteer and personnel training as programs expand. Increasing volume in sales and distribution will spur upgrades in technical assistance that may include office and field equipment, or transportation.

•

Work Plan, Resources, and Timeline Requirements: Fill out the table as described below.

List and describe each planned activity (scope of work) including how it relates to the project objectives:

Anticipated date of completion:

Resources required to complete each activity:

Milestones assessing progress and success of each activity:

Who will do the work (include collaborative arrangements or subcontractors)?

Sample Activity 1 October 2016

Hire contractor

Special equipment

Milestone 1: Complete XX assessment

Milestone 2: Initiate XX equipment purchases

ABC Best Contracting Service

XYZ Company’s Executive Director

Edible Events Food Truck Derby - Community event promoting agritourism, local food discussion, and food appreciation

August 2016

Hire Multi-media publisher and event planner

Milestone 1: Prepare advertisements and table display for Edible Manhattan and Edible East End multi-media platforms

Milestone 2: Distribute reusable grocery bags to be used at farm stand

Milestone 3: track additional visitors with shopping bags

Edible East End Inc., Publishing and Event Planning

Long Island Screen Printing, Denise Pagliuca

Hot Shots Design and Print Co., Carol Smith FPF Board Members, Volunteers, and Personnel

(5000) Community Supported Agriculture (CSA) Program brochures-and subscription forms. Community learns where to find affordable & organic regional food.

May 2017

Contract printing services for Income assessment form,Program brochures, Sign up for food handling & safety training webinar. Collaborate with community organizations to identify eligible consumers and organize delivery days and times

Reusable Grocery Bags

Milestone 1: Create CSA business model (cost per share, number of weeks, available crop, pick-up locations, etc) and distribution plan.

Milestone 2: Print and distribute CSA flyers

Milestone 3: Enroll members, process orders, collect fees, and deliver produce

Hot Shots Design and Print Co, Carol SmithFPF Program Coordinator, field personnel, Administrative Intern and Marketing intern.

Promotional Signage May 2016

Billboards, Roadside signs, Lawn signs, Store front sign, POS signs, Car magnets, T-shirts, Informational BrochuresLogo design/branding material

Branding T-Shirts for Staff and Volunteers

Milestone 1: Source logo design to be repeated throughout signage and promotional material

Milestone 2: Creation/Installation of signage

Milestone 3: Assess community recognition, farm stand traffic

Hot Shots Design and Print Co., Carol Smith

Ocean Graphics and Signs, Rose Arceri

T-Shirt Pros, David Knepprath

Farmer’s Calendar to be used in conjunction with CSA. Lists CSA pick-up dates and locations, records seasonal crop availability,weather indicators, moon phases, farming tips and tricks on each page,

November 2015

Plan creative sessions and photography, following CSA schedule

Milestone 1: Photo collection, calendar assembly, and printingMilestone 2: Measuring sales and popularity of calendar (in accordance with CSA)

East Hampton Photo, FPF Administrative Intern and Program Coordinator

(5000) Informative brochures intended to foster and strengthen relationships with food pantry distribution centers (i.e. schools, churches, shelters, senior centers, etc.)

This will continue through summer of 2017

FPF personnel and volunteers to canvas businesses and organizations to identify target areas, create plans of action to address specific community needs

Milestone 1: Canvas organizations and build a contact list

Milestone 2: Implement delivery schedule based on specific needs

Milestone 3: Survey beneficiaries to check satisfaction and effectiveness.

Hot Shots Design and Print Company, Carol Smith

FPF Program Coordinator, Administrative Intern, volunteers, Field Interns and Personnel

Become Authorized retailer to accept SNAP, WIC, and EBT benefits

March 2016Create USDA account and apply Online

Milestone 1: Create account and apply online

Milestone 2: Farm store inspection

Milestone 3: Install terminal and brief employees

FPF Program Coordinator, Administrative Intern and Farm Stand intern

•

Expected Outcomes and Intended Beneficiaries:

• If the project completes its objectives, what results will be observed?

If objectives are completed, the results will most accurately be measured by the closer relationship between the community and their local and regional food sources. Increased revenue generated from farm stand sales and advertising campaigns will allow an increase in production and distribution from Food Pantry Farm to food pantries and other intermediaries. The project will raise awareness and funds necessary to increase consumption and access of fresh and healthy food.

• Who are the intended beneficiaries?

In addition to community organizations with food pantries, individuals at any income level and especially lower income households are the intended beneficiaries. Food Pantry Farm and EECO farm stand vendors will also benefit from increased traffic and additional sales.

• How will you evaluate the project benefits while the grant is in progress and upon grant conclusion?

Interim and Final Performance Reports detailing impact and progress will be filed for the project as required. The effectiveness of the multi-platform campaign will appear as increased revenue at EECO farm stand and Food Pantry Farm. The organization has a volunteer bookkeeper who will tally all sales. The growth in distribution through the low-income CSA and food pantries will be reflected by the weight of produce shipped and number of clients served. Calculations will be ongoing and upon grant conclusion.

• Using the quantitative metrics below, describe the expected outcomes of planning, developing, improving, and/or expanding a local or regional food business enterprise.

• Number of direct and indirect jobs retained and created:

1. One Administrative Intern will be employed (20hr/12wks/$10.00hr) $2400 to facilitate planning and implementation of grant concepts such as brochure and poster distribution, CSA subscription contracts, and organizing the space for the Edible East End agritourism event.2. FPF will hire a temporary (40hr/40wk/$15.00hr) $24,000 (April-December) Program Coordinator to carry out promotional campaigns. They will also set in place systems for farm stand display and product rotation, CSA program supply and distribution, training and safety forums, and outreach satisfaction surveys. It will be their responsibility to take necessary steps to become an authorized retailer accepting SNAP benefits and EBT cards. 3. FPF will employ (20hr/12wk/&10.00hr) $2,400 an additional Field Laborer to plant, cultivate, weed, harvest, pack, distribute, and any other activities to make produce ready for sale or ready for CSA pick-up. 4. There will be an increase in jobs created and retained as more regional food pantries expand their services. 5. Local jobs related to supply and transportation infrastructure as well as promotion and graphic design will be created and retained as a result of this campaign.

• Number of markets expanded and/or new markets established, or expansion of the consumer base served:

We hope to see FPF, as well as the other 12 vendors at EECO farm stand, experience an increase in retail traffic. The CSA will be a new market established with the goal of 100 subscriptions. FPF’s produce yield will increase as will sales of EECO value added vendors. Also expected is an increase in community organizations throughout Suffolk County distributing Food Pantry Farm produce. Many of the promotional materials were deliberately sourced locally, which ensures that monies spent will be circulated through the regional food business enterprises.

• Dollar amount and percentage change in market sales:

Because FPF is a charitable organization, some of the financial benefits can only be seen as a decrease in charitable services offered elsewhere, such as SNAP programs and state agency expenditures. Assuming a response rate from our farm stand advertising initiative (brochure, agritourism event, signage) of 5 percent we will have 250 additional shoppers. With an average $45 per transaction, this would result in $11,250 gross sales or 150% increase. The CSA program initiative (brochure, branded distribution aids) at 2 percent return from the promotional campaign will yield 100 subscriptions at $240/6mo which will result in $24,000 new annual sales. It would be expected that the advertising would have residual impact in years following.

• Number of farmer/producer beneficiaries:

The EECO farm stand sells products from twelve agricultural enterprises that will all benefit from greater sales (see attached vendor list). Food Pantry Farm will benefit keeping in mind that all proceeds are used for continued charitable purposes.

•

Outreach:

• How will you disseminate project results electronically and/or in person to the target audience, stakeholders, and interested parties beyond those directly served by the project?

Electronic point of sale devices will record sales and be reported to other producers participating in the farm stand. Social media, press releases, nonprofit annual report, and live audience presentations will disseminate results.

• How will you collect feedback on the results?

Social media, word of mouth, written statements by beneficiaries, and client surveys (both food pantry and CSA) will reflect the effectiveness of the project.

• How will outreach continue beyond the performance period of the project?

Ideally, expanding the sales and distribution infrastructure (CSA, farm stand, food pantries) with the aid of this grant will ensure continued outreach and distribution of local farm products.

•

Budget Justification:

• Summarize how the project purpose/goals/objectives correlate with the requested budget line items on the completed “FMPP Project Budget” form (i.e. summarize what reviewers will see on your budget form—do not copy/paste the actual budget):

The objective is to create a flow of revenue from higher income households to lower income households by persuading (through advertising and marketing) higher income individuals to spend money at the FPF farm stand and participate in the CSA. Implementing the promotional campaign and facilitating the increased flow of goods will require additional personnel. Presently, FPF employs one full time farm manager, one full time agricultural worker, two farm market summer interns, and two field work summer interns. An additional part time summer administrative intern and one temporary full time program coordinator will be needed to put promotional programs in place, as well as an additional part time field work intern will be needed to meet greater agricultural production demand. These payroll additions are listed on budget line “personnel”. The “fringe benefit” line allows the new personnel to subscribe to CSA for free. Budget line “supplies” includes promotional materials (brochures, magnets, t-shirts and calendars). Budget line “equipment” will include billboard signs, storefront signs, lawn signs, point of sale signage, and reusable grocery bags. The budget line “contractual” will include the multimedia (digital, print, agritourism event) advertising campaign with Edible East End Inc., which includes 8’ table, logo on all printed materials including advertising prior to event along with signage and event program; opportunity to include product sample in event gift bags handed out to all attendees (800); ½ page, editorial adjacent ad in one issue of Edible Manhattan; logo and name inclusion on community specific e-blasts (20k in Manhattan and Brooklyn); dedicated banner ads on four Edible (East End, Manhattan, Brooklyn & Long Island) websites for 1 month; name inclusion in social media promotion by Edible as well as billboard sign installation.The ultimate objective of costs accrued is to increase access and consumption of local and regional farm products.

• How is the requested budget both reasonable and adequate for the proposed project?

Considering the demographics of the target market (wide spectrum income levels), it is a very reasonable amount of money to be spent on the promotion and distribution of local agricultural products. It will be considered adequate because FPF as a Non-Profit enterprise relies heavily on volunteers for production, organization and distribution. Keep in mind that it is in building the relationship between the farmer and consumer that creates the sustainable infrastructure.

• If you are using contractors, have you or will you use your own documented p r o c u r e m e n t p r o c e d u r e s t h a t reflect applicable State, local, and tribal laws and regulations provided they conform to applicable Federal law and the standards identified in 2 CFR §200.318? X Yes ☐ No

• Are you expecting any program income (refer to 2 CFR §200.307) X Yes ☐ No

• Any generated program income you accrue during the period of performance must be used to further the purpose of the project. If you expect to generate program income explain how the funds will be used to further the project purpose:

During the period of performance, any program income will be used to further implement or facilitate project goals. It may be necessary to rent delivery vehicles, purchase additional promotional aids for Edible East End agritourism event, or hire additional staff to process orders, pack, and ship produce. All income generated will be used to defray program costs.

•

Previous and Similar USDA Funding Opportunities:

• Have you submitted this project to another Federal grant program other than the FMPP for funding and/or is another Federal grant program other than the FMPP currently funding the project? ☐ Yes X No

• If so, identify the Federal grant program by name; describe how this proposal builds on the project funded by the other Federal grant program(s) (e.g. Local Food Promotion Program, Value-Added Producer Grant , e tc . ) ; and describe how this project is distinctly different.

• If this project builds on a previously-funded FMPP project, how does this new FMPP proposal relate to the previous work and how is the project distinctly d i f f e r e n t ? A n s w e r “ n o t applicable” if necessary.

•

Priority Project Selection: Priority will be given to project proposals that are located in and/or serve populations in at least one area of concentrated poverty with limited food access. However, it is NOT A REQUIREMENT that your project is associated with a low income/low food access priority area. All projects will be evaluated equally among the peer reviewers regardless of priority area. Priority selection will only be used by AMS should the targeted number of priority area projects not be met (refer to Section 1.4 in the Request for Applications).

Should USDA consider the project proposal under a low income/low food access priority area?

☐ Yes X No

See instructions below on how to determine if you qualify for a priority area based on the Food Access Research Atlas* or a Promise Zone**.

Provide the following information for at least one community organization that the planning grant project will benefit:

X Check if same address as #2 above.Name of Business or Organization: Food Pantry FarmStreet Address: 55 Long LanePO Box 181City: East Hampton

State: NY Zip Code: 11937Email: foodpantryfarminc@gmail.com Phone: 862-203-9774

If using the Food Access Research Atlas to qualify, list the census tract(s) from the Atlas to identify the business/organization location(s) and/or targeted community/area(s): ________________________________

If qualifying based on your partnership with one of the five Promise Zone Lead Applicant Organizations, indicate the specific Zone: ________________________________

*Qualifying for priority consideration using the ERS Food Access Research Atlas (Atlas) at (http://www.ers.usda.gov/data-products/food-access-research-atlas.aspx):

Once you enter the Atlas, check one of the four the map layer(s) that applies to the proposal’s targeted community.

Zoom in on the map to identify your community. Clicking on your targeted area will produce the census tract and additional information about the locale.

In the example below, the dark green area qualifies as low income and low access, and the census tract would be 35047957600.

**Qualifying for consideration as a Promise Zone Lead Applicant Organization:

Identify the specific Promise Zone area in which your project will be implemented. Promise Zones identified by the White House are listed on the Department of Housing and Urban Development website: http://portal.hud.gov/hudportal/HUD?src=/program_offices/comm_planning/economicdevelopment/programs/pz. You may use 2014 or 2015 locations.

As stated in Section 4.3.8 of the RFA, attach a letter (on letterhead stationery) from and signed by the Promise Zone Lead Applicant Organization that certifies the partnership. The letter must include:

• The name of the organization applying to LFPP;

• The name o f the p ro jec t be ing implemented in the Promise Zone;

• The expected benefits of the project to the Promise Zone area;

• A statement expressing the nature of the partnership.

•

Project Background:

• How will the project improve the s i t ua t ion / cond i t i on in t he a r ea /community?

The FPF promotional project will improve conditions by increasing awareness. The project will teach people where they can get healthy local food and will increase sales volume for local and regional agricultural producers.

• What are the project objectives (please list)?

• Objective 1: To identify areas lacking access and to increase availability of fresh local produce. Our unique approach to this marketing challenge will also stimulate the flow of revenue from the “haves” to the “have nots.”

• Objective 2: Create greater community awareness of what the Food Pantry Farm has to offer to social and community programs such as schools, churches, shelters, etc.

• Objective 3: To make EECO farm stand more visible so as to improve market sales.

• Objective 4: Expand the interface between people needing healthy organic produce and its availability.

• Could you describe how this project will increase domestic consumption of and access to, locally and regionally produced agricultural products?

At this time, FPF is capable of producing organic produce in excess of current demand. Our project is a multi-platform campaign that will improve distribution infrastructure and provide revenue for its execution. Our funding will be used to expand the existing farm market’s visibility with new signage (roadside and POS), as well as tangible marketing tools such as reusable grocery bags, t-shirts, and calendars. The farm stand now offers fresh local organic produce as well as locally sourced goods from other growers and producers. The funding will also be used to initiate a reduced cost Community Supported Agriculture (CSA) program so that fresh organic produce can be available to marginal income households, or, households that don’t consider themselves eligible for charity but would still benefit from healthy local food. Local print advertisement, informative brochures and agritourism events will be used to promote the farm and its vendors as well as the reduced cost CSA program. A portion of the project will be dedicated to expanding food pantry services in the region and will welcome individuals from all income levels to participate and/or contribute according to their ability, in the flow of goods from producer-to-consumer.

• Could you describe how this project will develop, improve, and expand market opportunities, outreach, training, and technical assistance for farm and ranch operations serving domestic farmers’ markets, roadside stands, community-suppor ted agr icu l tu re p rograms , agritourism activities, and other direct p r o d u c e r - t o - c o n s u m e r m a r k e t opportunities?

An informative brochure explaining how Food Pantry Farm intends to supply community organizations will create more effective relationships with those interested in making fresh, local, produce available to their beneficiaries. Implementing a low-income community supported agriculture (CSA) program as a form of direct marketing from producer-to-consumer will develop, improve, and expand markets, as well as educate consumers about nutrition and seasonal availability. It may also educate our farm about what consumers prefer. Our planned promotional campaign will nourish the movement to source food locally. It will also make the community more comfortable locating, buying, and utilizing newly created channels (i.e. CSA and Food Pantries) of producer-to-consumer agricultural markets. Invitations to visit the farm stand will be included in gift bags at special events and will encourage higher income individuals to spend monies that will then be used to expand the growing capacity and distribution area of Food Pantry Farm. It is our belief that Food Pantry Farm’s FMPP project will enhance both the supply, and the demand ends of the economic equation as well as support new and existing infrastructure, including outreach programs of state and county agencies (SNAP, WIC) as well as Non-Profit and community organizations (Churches, Schools). It will also raise awareness of nutrition, freshness, and the environmental benefits of buying local. The project will also necessitate an increase in volunteer and personnel training as programs expand. Increasing volume in sales and distribution will spur upgrades in technical assistance that may include office and field equipment, or transportation.

•

Work Plan, Resources, and Timeline Requirements: Fill out the table as described below.

List and describe each planned activity (scope of work) including how it relates to the project objectives:

Anticipated date of completion:

Resources required to complete each activity:

Milestones assessing progress and success of each activity:

Who will do the work (include collaborative arrangements or subcontractors)?

Sample Activity 1 October 2016

Hire contractor

Special equipment

Milestone 1: Complete XX assessment

Milestone 2: Initiate XX equipment purchases

ABC Best Contracting Service

XYZ Company’s Executive Director

Edible Events Food Truck Derby - Community event promoting agritourism, local food discussion, and food appreciation

August 2016

Hire Multi-media publisher and event planner

Milestone 1: Prepare advertisements and table display for Edible Manhattan and Edible East End multi-media platforms

Milestone 2: Distribute reusable grocery bags to be used at farm stand

Milestone 3: track additional visitors with shopping bags

Edible East End Inc., Publishing and Event Planning

Long Island Screen Printing, Denise Pagliuca

Hot Shots Design and Print Co., Carol Smith FPF Board Members, Volunteers, and Personnel

(5000) Community Supported Agriculture (CSA) Program brochures-and subscription forms. Community learns where to find affordable & organic regional food.

May 2017

Contract printing services for Income assessment form,Program brochures, Sign up for food handling & safety training webinar. Collaborate with community organizations to identify eligible consumers and organize delivery days and times

Reusable Grocery Bags

Milestone 1: Create CSA business model (cost per share, number of weeks, available crop, pick-up locations, etc) and distribution plan.

Milestone 2: Print and distribute CSA flyers

Milestone 3: Enroll members, process orders, collect fees, and deliver produce

Hot Shots Design and Print Co, Carol SmithFPF Program Coordinator, field personnel, Administrative Intern and Marketing intern.

Promotional Signage May 2016

Billboards, Roadside signs, Lawn signs, Store front sign, POS signs, Car magnets, T-shirts, Informational BrochuresLogo design/branding material

Branding T-Shirts for Staff and Volunteers

Milestone 1: Source logo design to be repeated throughout signage and promotional material

Milestone 2: Creation/Installation of signage

Milestone 3: Assess community recognition, farm stand traffic

Hot Shots Design and Print Co., Carol Smith

Ocean Graphics and Signs, Rose Arceri

T-Shirt Pros, David Knepprath

Farmer’s Calendar to be used in conjunction with CSA. Lists CSA pick-up dates and locations, records seasonal crop availability,weather indicators, moon phases, farming tips and tricks on each page,

November 2015

Plan creative sessions and photography, following CSA schedule

Milestone 1: Photo collection, calendar assembly, and printingMilestone 2: Measuring sales and popularity of calendar (in accordance with CSA)

East Hampton Photo, FPF Administrative Intern and Program Coordinator

(5000) Informative brochures intended to foster and strengthen relationships with food pantry distribution centers (i.e. schools, churches, shelters, senior centers, etc.)

This will continue through summer of 2017

FPF personnel and volunteers to canvas businesses and organizations to identify target areas, create plans of action to address specific community needs

Milestone 1: Canvas organizations and build a contact list

Milestone 2: Implement delivery schedule based on specific needs

Milestone 3: Survey beneficiaries to check satisfaction and effectiveness.

Hot Shots Design and Print Company, Carol Smith

FPF Program Coordinator, Administrative Intern, volunteers, Field Interns and Personnel

Become Authorized retailer to accept SNAP, WIC, and EBT benefits

March 2016Create USDA account and apply Online

Milestone 1: Create account and apply online

Milestone 2: Farm store inspection

Milestone 3: Install terminal and brief employees

FPF Program Coordinator, Administrative Intern and Farm Stand intern

•

Expected Outcomes and Intended Beneficiaries:

• If the project completes its objectives, what results will be observed?

If objectives are completed, the results will most accurately be measured by the closer relationship between the community and their local and regional food sources. Increased revenue generated from farm stand sales and advertising campaigns will allow an increase in production and distribution from Food Pantry Farm to food pantries and other intermediaries. The project will raise awareness and funds necessary to increase consumption and access of fresh and healthy food.

• Who are the intended beneficiaries?

In addition to community organizations with food pantries, individuals at any income level and especially lower income households are the intended beneficiaries. Food Pantry Farm and EECO farm stand vendors will also benefit from increased traffic and additional sales.

• How will you evaluate the project benefits while the grant is in progress and upon grant conclusion?

Interim and Final Performance Reports detailing impact and progress will be filed for the project as required. The effectiveness of the multi-platform campaign will appear as increased revenue at EECO farm stand and Food Pantry Farm. The organization has a volunteer bookkeeper who will tally all sales. The growth in distribution through the low-income CSA and food pantries will be reflected by the weight of produce shipped and number of clients served. Calculations will be ongoing and upon grant conclusion.

• Using the quantitative metrics below, describe the expected outcomes of planning, developing, improving, and/or expanding a local or regional food business enterprise.

• Number of direct and indirect jobs retained and created:

1. One Administrative Intern will be employed (20hr/12wks/$10.00hr) $2400 to facilitate planning and implementation of grant concepts such as brochure and poster distribution, CSA subscription contracts, and organizing the space for the Edible East End agritourism event.2. FPF will hire a temporary (40hr/40wk/$15.00hr) $24,000 (April-December) Program Coordinator to carry out promotional campaigns. They will also set in place systems for farm stand display and product rotation, CSA program supply and distribution, training and safety forums, and outreach satisfaction surveys. It will be their responsibility to take necessary steps to become an authorized retailer accepting SNAP benefits and EBT cards. 3. FPF will employ (20hr/12wk/&10.00hr) $2,400 an additional Field Laborer to plant, cultivate, weed, harvest, pack, distribute, and any other activities to make produce ready for sale or ready for CSA pick-up. 4. There will be an increase in jobs created and retained as more regional food pantries expand their services. 5. Local jobs related to supply and transportation infrastructure as well as promotion and graphic design will be created and retained as a result of this campaign.

• Number of markets expanded and/or new markets established, or expansion of the consumer base served:

We hope to see FPF, as well as the other 12 vendors at EECO farm stand, experience an increase in retail traffic. The CSA will be a new market established with the goal of 100 subscriptions. FPF’s produce yield will increase as will sales of EECO value added vendors. Also expected is an increase in community organizations throughout Suffolk County distributing Food Pantry Farm produce. Many of the promotional materials were deliberately sourced locally, which ensures that monies spent will be circulated through the regional food business enterprises.

• Dollar amount and percentage change in market sales:

Because FPF is a charitable organization, some of the financial benefits can only be seen as a decrease in charitable services offered elsewhere, such as SNAP programs and state agency expenditures. Assuming a response rate from our farm stand advertising initiative (brochure, agritourism event, signage) of 5 percent we will have 250 additional shoppers. With an average $45 per transaction, this would result in $11,250 gross sales or 150% increase. The CSA program initiative (brochure, branded distribution aids) at 2 percent return from the promotional campaign will yield 100 subscriptions at $240/6mo which will result in $24,000 new annual sales. It would be expected that the advertising would have residual impact in years following.

• Number of farmer/producer beneficiaries:

The EECO farm stand sells products from twelve agricultural enterprises that will all benefit from greater sales (see attached vendor list). Food Pantry Farm will benefit keeping in mind that all proceeds are used for continued charitable purposes.

•

Outreach:

• How will you disseminate project results electronically and/or in person to the target audience, stakeholders, and interested parties beyond those directly served by the project?

Electronic point of sale devices will record sales and be reported to other producers participating in the farm stand. Social media, press releases, nonprofit annual report, and live audience presentations will disseminate results.

• How will you collect feedback on the results?

Social media, word of mouth, written statements by beneficiaries, and client surveys (both food pantry and CSA) will reflect the effectiveness of the project.

• How will outreach continue beyond the performance period of the project?

Ideally, expanding the sales and distribution infrastructure (CSA, farm stand, food pantries) with the aid of this grant will ensure continued outreach and distribution of local farm products.

•

Budget Justification:

• Summarize how the project purpose/goals/objectives correlate with the requested budget line items on the completed “FMPP Project Budget” form (i.e. summarize what reviewers will see on your budget form—do not copy/paste the actual budget):

The objective is to create a flow of revenue from higher income households to lower income households by persuading (through advertising and marketing) higher income individuals to spend money at the FPF farm stand and participate in the CSA. Implementing the promotional campaign and facilitating the increased flow of goods will require additional personnel. Presently, FPF employs one full time farm manager, one full time agricultural worker, two farm market summer interns, and two field work summer interns. An additional part time summer administrative intern and one temporary full time program coordinator will be needed to put promotional programs in place, as well as an additional part time field work intern will be needed to meet greater agricultural production demand. These payroll additions are listed on budget line “personnel”. The “fringe benefit” line allows the new personnel to subscribe to CSA for free. Budget line “supplies” includes promotional materials (brochures, magnets, t-shirts and calendars). Budget line “equipment” will include billboard signs, storefront signs, lawn signs, point of sale signage, and reusable grocery bags. The budget line “contractual” will include the multimedia (digital, print, agritourism event) advertising campaign with Edible East End Inc., which includes 8’ table, logo on all printed materials including advertising prior to event along with signage and event program; opportunity to include product sample in event gift bags handed out to all attendees (800); ½ page, editorial adjacent ad in one issue of Edible Manhattan; logo and name inclusion on community specific e-blasts (20k in Manhattan and Brooklyn); dedicated banner ads on four Edible (East End, Manhattan, Brooklyn & Long Island) websites for 1 month; name inclusion in social media promotion by Edible as well as billboard sign installation.The ultimate objective of costs accrued is to increase access and consumption of local and regional farm products.

• How is the requested budget both reasonable and adequate for the proposed project?

Considering the demographics of the target market (wide spectrum income levels), it is a very reasonable amount of money to be spent on the promotion and distribution of local agricultural products. It will be considered adequate because FPF as a Non-Profit enterprise relies heavily on volunteers for production, organization and distribution. Keep in mind that it is in building the relationship between the farmer and consumer that creates the sustainable infrastructure.

• If you are using contractors, have you or will you use your own documented p r o c u r e m e n t p r o c e d u r e s t h a t reflect applicable State, local, and tribal laws and regulations provided they conform to applicable Federal law and the standards identified in 2 CFR §200.318? X Yes ☐ No

• Are you expecting any program income (refer to 2 CFR §200.307) X Yes ☐ No

• Any generated program income you accrue during the period of performance must be used to further the purpose of the project. If you expect to generate program income explain how the funds will be used to further the project purpose:

During the period of performance, any program income will be used to further implement or facilitate project goals. It may be necessary to rent delivery vehicles, purchase additional promotional aids for Edible East End agritourism event, or hire additional staff to process orders, pack, and ship produce. All income generated will be used to defray program costs.

•

Previous and Similar USDA Funding Opportunities:

• Have you submitted this project to another Federal grant program other than the FMPP for funding and/or is another Federal grant program other than the FMPP currently funding the project? ☐ Yes X No

• If so, identify the Federal grant program by name; describe how this proposal builds on the project funded by the other Federal grant program(s) (e.g. Local Food Promotion Program, Value-Added Producer Grant , e tc . ) ; and describe how this project is distinctly different.

• If this project builds on a previously-funded FMPP project, how does this new FMPP proposal relate to the previous work and how is the project distinctly d i f f e r e n t ? A n s w e r “ n o t applicable” if necessary.

•

Priority Project Selection: Priority will be given to project proposals that are located in and/or serve populations in at least one area of concentrated poverty with limited food access. However, it is NOT A REQUIREMENT that your project is associated with a low income/low food access priority area. All projects will be evaluated equally among the peer reviewers regardless of priority area. Priority selection will only be used by AMS should the targeted number of priority area projects not be met (refer to Section 1.4 in the Request for Applications).

Should USDA consider the project proposal under a low income/low food access priority area?

☐ Yes X No

See instructions below on how to determine if you qualify for a priority area based on the Food Access Research Atlas* or a Promise Zone**.

Provide the following information for at least one community organization that the planning grant project will benefit:

X Check if same address as #2 above.Name of Business or Organization: Food Pantry FarmStreet Address: 55 Long LanePO Box 181City: East Hampton

State: NY Zip Code: 11937Email: foodpantryfarminc@gmail.com Phone: 862-203-9774

If using the Food Access Research Atlas to qualify, list the census tract(s) from the Atlas to identify the business/organization location(s) and/or targeted community/area(s): ________________________________

If qualifying based on your partnership with one of the five Promise Zone Lead Applicant Organizations, indicate the specific Zone: ________________________________

*Qualifying for priority consideration using the ERS Food Access Research Atlas (Atlas) at (http://www.ers.usda.gov/data-products/food-access-research-atlas.aspx):

Once you enter the Atlas, check one of the four the map layer(s) that applies to the proposal’s targeted community.

Zoom in on the map to identify your community. Clicking on your targeted area will produce the census tract and additional information about the locale.

In the example below, the dark green area qualifies as low income and low access, and the census tract would be 35047957600.

**Qualifying for consideration as a Promise Zone Lead Applicant Organization:

Identify the specific Promise Zone area in which your project will be implemented. Promise Zones identified by the White House are listed on the Department of Housing and Urban Development website: http://portal.hud.gov/hudportal/HUD?src=/program_offices/comm_planning/economicdevelopment/programs/pz. You may use 2014 or 2015 locations.

As stated in Section 4.3.8 of the RFA, attach a letter (on letterhead stationery) from and signed by the Promise Zone Lead Applicant Organization that certifies the partnership. The letter must include:

• The name of the organization applying to LFPP;

• The name o f the p ro jec t be ing implemented in the Promise Zone;

• The expected benefits of the project to the Promise Zone area;

• A statement expressing the nature of the partnership.

•

Project Background:

• How will the project improve the s i t ua t ion / cond i t i on in t he a r ea /community?

The FPF promotional project will improve conditions by increasing awareness. The project will teach people where they can get healthy local food and will increase sales volume for local and regional agricultural producers.

• What are the project objectives (please list)?

• Objective 1: To identify areas lacking access and to increase availability of fresh local produce. Our unique approach to this marketing challenge will also stimulate the flow of revenue from the “haves” to the “have nots.”

• Objective 2: Create greater community awareness of what the Food Pantry Farm has to offer to social and community programs such as schools, churches, shelters, etc.

• Objective 3: To make EECO farm stand more visible so as to improve market sales.

• Objective 4: Expand the interface between people needing healthy organic produce and its availability.

• Could you describe how this project will increase domestic consumption of and access to, locally and regionally produced agricultural products?

At this time, FPF is capable of producing organic produce in excess of current demand. Our project is a multi-platform campaign that will improve distribution infrastructure and provide revenue for its execution. Our funding will be used to expand the existing farm market’s visibility with new signage (roadside and POS), as well as tangible marketing tools such as reusable grocery bags, t-shirts, and calendars. The farm stand now offers fresh local organic produce as well as locally sourced goods from other growers and producers. The funding will also be used to initiate a reduced cost Community Supported Agriculture (CSA) program so that fresh organic produce can be available to marginal income households, or, households that don’t consider themselves eligible for charity but would still benefit from healthy local food. Local print advertisement, informative brochures and agritourism events will be used to promote the farm and its vendors as well as the reduced cost CSA program. A portion of the project will be dedicated to expanding food pantry services in the region and will welcome individuals from all income levels to participate and/or contribute according to their ability, in the flow of goods from producer-to-consumer.

• Could you describe how this project will develop, improve, and expand market opportunities, outreach, training, and technical assistance for farm and ranch operations serving domestic farmers’ markets, roadside stands, community-suppor ted agr icu l tu re p rograms , agritourism activities, and other direct p r o d u c e r - t o - c o n s u m e r m a r k e t opportunities?

An informative brochure explaining how Food Pantry Farm intends to supply community organizations will create more effective relationships with those interested in making fresh, local, produce available to their beneficiaries. Implementing a low-income community supported agriculture (CSA) program as a form of direct marketing from producer-to-consumer will develop, improve, and expand markets, as well as educate consumers about nutrition and seasonal availability. It may also educate our farm about what consumers prefer. Our planned promotional campaign will nourish the movement to source food locally. It will also make the community more comfortable locating, buying, and utilizing newly created channels (i.e. CSA and Food Pantries) of producer-to-consumer agricultural markets. Invitations to visit the farm stand will be included in gift bags at special events and will encourage higher income individuals to spend monies that will then be used to expand the growing capacity and distribution area of Food Pantry Farm. It is our belief that Food Pantry Farm’s FMPP project will enhance both the supply, and the demand ends of the economic equation as well as support new and existing infrastructure, including outreach programs of state and county agencies (SNAP, WIC) as well as Non-Profit and community organizations (Churches, Schools). It will also raise awareness of nutrition, freshness, and the environmental benefits of buying local. The project will also necessitate an increase in volunteer and personnel training as programs expand. Increasing volume in sales and distribution will spur upgrades in technical assistance that may include office and field equipment, or transportation.

•

Work Plan, Resources, and Timeline Requirements: Fill out the table as described below.

List and describe each planned activity (scope of work) including how it relates to the project objectives:

Anticipated date of completion:

Resources required to complete each activity:

Milestones assessing progress and success of each activity:

Who will do the work (include collaborative arrangements or subcontractors)?

Sample Activity 1 October 2016

Hire contractor

Special equipment

Milestone 1: Complete XX assessment

Milestone 2: Initiate XX equipment purchases

ABC Best Contracting Service

XYZ Company’s Executive Director

Edible Events Food Truck Derby - Community event promoting agritourism, local food discussion, and food appreciation

August 2016

Hire Multi-media publisher and event planner

Milestone 1: Prepare advertisements and table display for Edible Manhattan and Edible East End multi-media platforms

Milestone 2: Distribute reusable grocery bags to be used at farm stand

Milestone 3: track additional visitors with shopping bags

Edible East End Inc., Publishing and Event Planning

Long Island Screen Printing, Denise Pagliuca

Hot Shots Design and Print Co., Carol Smith FPF Board Members, Volunteers, and Personnel

(5000) Community Supported Agriculture (CSA) Program brochures-and subscription forms. Community learns where to find affordable & organic regional food.

May 2017

Contract printing services for Income assessment form,Program brochures, Sign up for food handling & safety training webinar. Collaborate with community organizations to identify eligible consumers and organize delivery days and times

Reusable Grocery Bags

Milestone 1: Create CSA business model (cost per share, number of weeks, available crop, pick-up locations, etc) and distribution plan.

Milestone 2: Print and distribute CSA flyers

Milestone 3: Enroll members, process orders, collect fees, and deliver produce

Hot Shots Design and Print Co, Carol SmithFPF Program Coordinator, field personnel, Administrative Intern and Marketing intern.

Promotional Signage May 2016

Billboards, Roadside signs, Lawn signs, Store front sign, POS signs, Car magnets, T-shirts, Informational BrochuresLogo design/branding material

Branding T-Shirts for Staff and Volunteers

Milestone 1: Source logo design to be repeated throughout signage and promotional material

Milestone 2: Creation/Installation of signage

Milestone 3: Assess community recognition, farm stand traffic

Hot Shots Design and Print Co., Carol Smith

Ocean Graphics and Signs, Rose Arceri

T-Shirt Pros, David Knepprath

Farmer’s Calendar to be used in conjunction with CSA. Lists CSA pick-up dates and locations, records seasonal crop availability,weather indicators, moon phases, farming tips and tricks on each page,

November 2015

Plan creative sessions and photography, following CSA schedule

Milestone 1: Photo collection, calendar assembly, and printingMilestone 2: Measuring sales and popularity of calendar (in accordance with CSA)

East Hampton Photo, FPF Administrative Intern and Program Coordinator

(5000) Informative brochures intended to foster and strengthen relationships with food pantry distribution centers (i.e. schools, churches, shelters, senior centers, etc.)

This will continue through summer of 2017

FPF personnel and volunteers to canvas businesses and organizations to identify target areas, create plans of action to address specific community needs

Milestone 1: Canvas organizations and build a contact list

Milestone 2: Implement delivery schedule based on specific needs

Milestone 3: Survey beneficiaries to check satisfaction and effectiveness.

Hot Shots Design and Print Company, Carol Smith

FPF Program Coordinator, Administrative Intern, volunteers, Field Interns and Personnel

Become Authorized retailer to accept SNAP, WIC, and EBT benefits

March 2016Create USDA account and apply Online

Milestone 1: Create account and apply online

Milestone 2: Farm store inspection

Milestone 3: Install terminal and brief employees

FPF Program Coordinator, Administrative Intern and Farm Stand intern

•

Expected Outcomes and Intended Beneficiaries:

• If the project completes its objectives, what results will be observed?

If objectives are completed, the results will most accurately be measured by the closer relationship between the community and their local and regional food sources. Increased revenue generated from farm stand sales and advertising campaigns will allow an increase in production and distribution from Food Pantry Farm to food pantries and other intermediaries. The project will raise awareness and funds necessary to increase consumption and access of fresh and healthy food.

• Who are the intended beneficiaries?

In addition to community organizations with food pantries, individuals at any income level and especially lower income households are the intended beneficiaries. Food Pantry Farm and EECO farm stand vendors will also benefit from increased traffic and additional sales.

• How will you evaluate the project benefits while the grant is in progress and upon grant conclusion?

Interim and Final Performance Reports detailing impact and progress will be filed for the project as required. The effectiveness of the multi-platform campaign will appear as increased revenue at EECO farm stand and Food Pantry Farm. The organization has a volunteer bookkeeper who will tally all sales. The growth in distribution through the low-income CSA and food pantries will be reflected by the weight of produce shipped and number of clients served. Calculations will be ongoing and upon grant conclusion.

• Using the quantitative metrics below, describe the expected outcomes of planning, developing, improving, and/or expanding a local or regional food business enterprise.

• Number of direct and indirect jobs retained and created:

1. One Administrative Intern will be employed (20hr/12wks/$10.00hr) $2400 to facilitate planning and implementation of grant concepts such as brochure and poster distribution, CSA subscription contracts, and organizing the space for the Edible East End agritourism event.2. FPF will hire a temporary (40hr/40wk/$15.00hr) $24,000 (April-December) Program Coordinator to carry out promotional campaigns. They will also set in place systems for farm stand display and product rotation, CSA program supply and distribution, training and safety forums, and outreach satisfaction surveys. It will be their responsibility to take necessary steps to become an authorized retailer accepting SNAP benefits and EBT cards. 3. FPF will employ (20hr/12wk/&10.00hr) $2,400 an additional Field Laborer to plant, cultivate, weed, harvest, pack, distribute, and any other activities to make produce ready for sale or ready for CSA pick-up. 4. There will be an increase in jobs created and retained as more regional food pantries expand their services. 5. Local jobs related to supply and transportation infrastructure as well as promotion and graphic design will be created and retained as a result of this campaign.

• Number of markets expanded and/or new markets established, or expansion of the consumer base served:

We hope to see FPF, as well as the other 12 vendors at EECO farm stand, experience an increase in retail traffic. The CSA will be a new market established with the goal of 100 subscriptions. FPF’s produce yield will increase as will sales of EECO value added vendors. Also expected is an increase in community organizations throughout Suffolk County distributing Food Pantry Farm produce. Many of the promotional materials were deliberately sourced locally, which ensures that monies spent will be circulated through the regional food business enterprises.

• Dollar amount and percentage change in market sales:

Because FPF is a charitable organization, some of the financial benefits can only be seen as a decrease in charitable services offered elsewhere, such as SNAP programs and state agency expenditures. Assuming a response rate from our farm stand advertising initiative (brochure, agritourism event, signage) of 5 percent we will have 250 additional shoppers. With an average $45 per transaction, this would result in $11,250 gross sales or 150% increase. The CSA program initiative (brochure, branded distribution aids) at 2 percent return from the promotional campaign will yield 100 subscriptions at $240/6mo which will result in $24,000 new annual sales. It would be expected that the advertising would have residual impact in years following.

• Number of farmer/producer beneficiaries:

The EECO farm stand sells products from twelve agricultural enterprises that will all benefit from greater sales (see attached vendor list). Food Pantry Farm will benefit keeping in mind that all proceeds are used for continued charitable purposes.

•

Outreach:

• How will you disseminate project results electronically and/or in person to the target audience, stakeholders, and interested parties beyond those directly served by the project?

Electronic point of sale devices will record sales and be reported to other producers participating in the farm stand. Social media, press releases, nonprofit annual report, and live audience presentations will disseminate results.

• How will you collect feedback on the results?

Social media, word of mouth, written statements by beneficiaries, and client surveys (both food pantry and CSA) will reflect the effectiveness of the project.

• How will outreach continue beyond the performance period of the project?

Ideally, expanding the sales and distribution infrastructure (CSA, farm stand, food pantries) with the aid of this grant will ensure continued outreach and distribution of local farm products.

•

Budget Justification:

• Summarize how the project purpose/goals/objectives correlate with the requested budget line items on the completed “FMPP Project Budget” form (i.e. summarize what reviewers will see on your budget form—do not copy/paste the actual budget):

The objective is to create a flow of revenue from higher income households to lower income households by persuading (through advertising and marketing) higher income individuals to spend money at the FPF farm stand and participate in the CSA. Implementing the promotional campaign and facilitating the increased flow of goods will require additional personnel. Presently, FPF employs one full time farm manager, one full time agricultural worker, two farm market summer interns, and two field work summer interns. An additional part time summer administrative intern and one temporary full time program coordinator will be needed to put promotional programs in place, as well as an additional part time field work intern will be needed to meet greater agricultural production demand. These payroll additions are listed on budget line “personnel”. The “fringe benefit” line allows the new personnel to subscribe to CSA for free. Budget line “supplies” includes promotional materials (brochures, magnets, t-shirts and calendars). Budget line “equipment” will include billboard signs, storefront signs, lawn signs, point of sale signage, and reusable grocery bags. The budget line “contractual” will include the multimedia (digital, print, agritourism event) advertising campaign with Edible East End Inc., which includes 8’ table, logo on all printed materials including advertising prior to event along with signage and event program; opportunity to include product sample in event gift bags handed out to all attendees (800); ½ page, editorial adjacent ad in one issue of Edible Manhattan; logo and name inclusion on community specific e-blasts (20k in Manhattan and Brooklyn); dedicated banner ads on four Edible (East End, Manhattan, Brooklyn & Long Island) websites for 1 month; name inclusion in social media promotion by Edible as well as billboard sign installation.The ultimate objective of costs accrued is to increase access and consumption of local and regional farm products.

• How is the requested budget both reasonable and adequate for the proposed project?

Considering the demographics of the target market (wide spectrum income levels), it is a very reasonable amount of money to be spent on the promotion and distribution of local agricultural products. It will be considered adequate because FPF as a Non-Profit enterprise relies heavily on volunteers for production, organization and distribution. Keep in mind that it is in building the relationship between the farmer and consumer that creates the sustainable infrastructure.

• If you are using contractors, have you or will you use your own documented p r o c u r e m e n t p r o c e d u r e s t h a t reflect applicable State, local, and tribal laws and regulations provided they conform to applicable Federal law and the standards identified in 2 CFR §200.318? X Yes ☐ No

• Are you expecting any program income (refer to 2 CFR §200.307) X Yes ☐ No

• Any generated program income you accrue during the period of performance must be used to further the purpose of the project. If you expect to generate program income explain how the funds will be used to further the project purpose:

During the period of performance, any program income will be used to further implement or facilitate project goals. It may be necessary to rent delivery vehicles, purchase additional promotional aids for Edible East End agritourism event, or hire additional staff to process orders, pack, and ship produce. All income generated will be used to defray program costs.

•

Previous and Similar USDA Funding Opportunities:

• Have you submitted this project to another Federal grant program other than the FMPP for funding and/or is another Federal grant program other than the FMPP currently funding the project? ☐ Yes X No

• If so, identify the Federal grant program by name; describe how this proposal builds on the project funded by the other Federal grant program(s) (e.g. Local Food Promotion Program, Value-Added Producer Grant , e tc . ) ; and describe how this project is distinctly different.

• If this project builds on a previously-funded FMPP project, how does this new FMPP proposal relate to the previous work and how is the project distinctly d i f f e r e n t ? A n s w e r “ n o t applicable” if necessary.

•

Priority Project Selection: Priority will be given to project proposals that are located in and/or serve populations in at least one area of concentrated poverty with limited food access. However, it is NOT A REQUIREMENT that your project is associated with a low income/low food access priority area. All projects will be evaluated equally among the peer reviewers regardless of priority area. Priority selection will only be used by AMS should the targeted number of priority area projects not be met (refer to Section 1.4 in the Request for Applications).

Should USDA consider the project proposal under a low income/low food access priority area?

☐ Yes X No

See instructions below on how to determine if you qualify for a priority area based on the Food Access Research Atlas* or a Promise Zone**.

Provide the following information for at least one community organization that the planning grant project will benefit:

X Check if same address as #2 above.Name of Business or Organization: Food Pantry FarmStreet Address: 55 Long LanePO Box 181City: East Hampton

State: NY Zip Code: 11937Email: foodpantryfarminc@gmail.com Phone: 862-203-9774

If using the Food Access Research Atlas to qualify, list the census tract(s) from the Atlas to identify the business/organization location(s) and/or targeted community/area(s): ________________________________

If qualifying based on your partnership with one of the five Promise Zone Lead Applicant Organizations, indicate the specific Zone: ________________________________

*Qualifying for priority consideration using the ERS Food Access Research Atlas (Atlas) at (http://www.ers.usda.gov/data-products/food-access-research-atlas.aspx):

Once you enter the Atlas, check one of the four the map layer(s) that applies to the proposal’s targeted community.

Zoom in on the map to identify your community. Clicking on your targeted area will produce the census tract and additional information about the locale.

In the example below, the dark green area qualifies as low income and low access, and the census tract would be 35047957600.

**Qualifying for consideration as a Promise Zone Lead Applicant Organization:

Identify the specific Promise Zone area in which your project will be implemented. Promise Zones identified by the White House are listed on the Department of Housing and Urban Development website: http://portal.hud.gov/hudportal/HUD?src=/program_offices/comm_planning/economicdevelopment/programs/pz. You may use 2014 or 2015 locations.

As stated in Section 4.3.8 of the RFA, attach a letter (on letterhead stationery) from and signed by the Promise Zone Lead Applicant Organization that certifies the partnership. The letter must include:

• The name of the organization applying to LFPP;

• The name o f the p ro jec t be ing implemented in the Promise Zone;

• The expected benefits of the project to the Promise Zone area;

• A statement expressing the nature of the partnership.

•

Project Background:

• How will the project improve the s i t ua t ion / cond i t i on in t he a r ea /community?

The FPF promotional project will improve conditions by increasing awareness. The project will teach people where they can get healthy local food and will increase sales volume for local and regional agricultural producers.

• What are the project objectives (please list)?

• Objective 1: To identify areas lacking access and to increase availability of fresh local produce. Our unique approach to this marketing challenge will also stimulate the flow of revenue from the “haves” to the “have nots.”

• Objective 2: Create greater community awareness of what the Food Pantry Farm has to offer to social and community programs such as schools, churches, shelters, etc.

• Objective 3: To make EECO farm stand more visible so as to improve market sales.

• Objective 4: Expand the interface between people needing healthy organic produce and its availability.

• Could you describe how this project will increase domestic consumption of and access to, locally and regionally produced agricultural products?

At this time, FPF is capable of producing organic produce in excess of current demand. Our project is a multi-platform campaign that will improve distribution infrastructure and provide revenue for its execution. Our funding will be used to expand the existing farm market’s visibility with new signage (roadside and POS), as well as tangible marketing tools such as reusable grocery bags, t-shirts, and calendars. The farm stand now offers fresh local organic produce as well as locally sourced goods from other growers and producers. The funding will also be used to initiate a reduced cost Community Supported Agriculture (CSA) program so that fresh organic produce can be available to marginal income households, or, households that don’t consider themselves eligible for charity but would still benefit from healthy local food. Local print advertisement, informative brochures and agritourism events will be used to promote the farm and its vendors as well as the reduced cost CSA program. A portion of the project will be dedicated to expanding food pantry services in the region and will welcome individuals from all income levels to participate and/or contribute according to their ability, in the flow of goods from producer-to-consumer.

• Could you describe how this project will develop, improve, and expand market opportunities, outreach, training, and technical assistance for farm and ranch operations serving domestic farmers’ markets, roadside stands, community-suppor ted agr icu l tu re p rograms , agritourism activities, and other direct p r o d u c e r - t o - c o n s u m e r m a r k e t opportunities?

An informative brochure explaining how Food Pantry Farm intends to supply community organizations will create more effective relationships with those interested in making fresh, local, produce available to their beneficiaries. Implementing a low-income community supported agriculture (CSA) program as a form of direct marketing from producer-to-consumer will develop, improve, and expand markets, as well as educate consumers about nutrition and seasonal availability. It may also educate our farm about what consumers prefer. Our planned promotional campaign will nourish the movement to source food locally. It will also make the community more comfortable locating, buying, and utilizing newly created channels (i.e. CSA and Food Pantries) of producer-to-consumer agricultural markets. Invitations to visit the farm stand will be included in gift bags at special events and will encourage higher income individuals to spend monies that will then be used to expand the growing capacity and distribution area of Food Pantry Farm. It is our belief that Food Pantry Farm’s FMPP project will enhance both the supply, and the demand ends of the economic equation as well as support new and existing infrastructure, including outreach programs of state and county agencies (SNAP, WIC) as well as Non-Profit and community organizations (Churches, Schools). It will also raise awareness of nutrition, freshness, and the environmental benefits of buying local. The project will also necessitate an increase in volunteer and personnel training as programs expand. Increasing volume in sales and distribution will spur upgrades in technical assistance that may include office and field equipment, or transportation.

•

Work Plan, Resources, and Timeline Requirements: Fill out the table as described below.

List and describe each planned activity (scope of work) including how it relates to the project objectives:

Anticipated date of completion:

Resources required to complete each activity:

Milestones assessing progress and success of each activity:

Who will do the work (include collaborative arrangements or subcontractors)?

Sample Activity 1 October 2016

Hire contractor

Special equipment

Milestone 1: Complete XX assessment

Milestone 2: Initiate XX equipment purchases

ABC Best Contracting Service

XYZ Company’s Executive Director

Edible Events Food Truck Derby - Community event promoting agritourism, local food discussion, and food appreciation

August 2016

Hire Multi-media publisher and event planner

Milestone 1: Prepare advertisements and table display for Edible Manhattan and Edible East End multi-media platforms

Milestone 2: Distribute reusable grocery bags to be used at farm stand

Milestone 3: track additional visitors with shopping bags

Edible East End Inc., Publishing and Event Planning

Long Island Screen Printing, Denise Pagliuca

Hot Shots Design and Print Co., Carol Smith FPF Board Members, Volunteers, and Personnel

(5000) Community Supported Agriculture (CSA) Program brochures-and subscription forms. Community learns where to find affordable & organic regional food.

May 2017

Contract printing services for Income assessment form,Program brochures, Sign up for food handling & safety training webinar. Collaborate with community organizations to identify eligible consumers and organize delivery days and times

Reusable Grocery Bags

Milestone 1: Create CSA business model (cost per share, number of weeks, available crop, pick-up locations, etc) and distribution plan.

Milestone 2: Print and distribute CSA flyers

Milestone 3: Enroll members, process orders, collect fees, and deliver produce

Hot Shots Design and Print Co, Carol SmithFPF Program Coordinator, field personnel, Administrative Intern and Marketing intern.

Promotional Signage May 2016

Billboards, Roadside signs, Lawn signs, Store front sign, POS signs, Car magnets, T-shirts, Informational BrochuresLogo design/branding material

Branding T-Shirts for Staff and Volunteers

Milestone 1: Source logo design to be repeated throughout signage and promotional material

Milestone 2: Creation/Installation of signage

Milestone 3: Assess community recognition, farm stand traffic

Hot Shots Design and Print Co., Carol Smith

Ocean Graphics and Signs, Rose Arceri

T-Shirt Pros, David Knepprath

Farmer’s Calendar to be used in conjunction with CSA. Lists CSA pick-up dates and locations, records seasonal crop availability,weather indicators, moon phases, farming tips and tricks on each page,

November 2015

Plan creative sessions and photography, following CSA schedule

Milestone 1: Photo collection, calendar assembly, and printingMilestone 2: Measuring sales and popularity of calendar (in accordance with CSA)

East Hampton Photo, FPF Administrative Intern and Program Coordinator

(5000) Informative brochures intended to foster and strengthen relationships with food pantry distribution centers (i.e. schools, churches, shelters, senior centers, etc.)

This will continue through summer of 2017

FPF personnel and volunteers to canvas businesses and organizations to identify target areas, create plans of action to address specific community needs

Milestone 1: Canvas organizations and build a contact list

Milestone 2: Implement delivery schedule based on specific needs

Milestone 3: Survey beneficiaries to check satisfaction and effectiveness.

Hot Shots Design and Print Company, Carol Smith

FPF Program Coordinator, Administrative Intern, volunteers, Field Interns and Personnel

Become Authorized retailer to accept SNAP, WIC, and EBT benefits

March 2016Create USDA account and apply Online

Milestone 1: Create account and apply online

Milestone 2: Farm store inspection

Milestone 3: Install terminal and brief employees

FPF Program Coordinator, Administrative Intern and Farm Stand intern

•

Expected Outcomes and Intended Beneficiaries:

• If the project completes its objectives, what results will be observed?

If objectives are completed, the results will most accurately be measured by the closer relationship between the community and their local and regional food sources. Increased revenue generated from farm stand sales and advertising campaigns will allow an increase in production and distribution from Food Pantry Farm to food pantries and other intermediaries. The project will raise awareness and funds necessary to increase consumption and access of fresh and healthy food.

• Who are the intended beneficiaries?

In addition to community organizations with food pantries, individuals at any income level and especially lower income households are the intended beneficiaries. Food Pantry Farm and EECO farm stand vendors will also benefit from increased traffic and additional sales.

• How will you evaluate the project benefits while the grant is in progress and upon grant conclusion?

Interim and Final Performance Reports detailing impact and progress will be filed for the project as required. The effectiveness of the multi-platform campaign will appear as increased revenue at EECO farm stand and Food Pantry Farm. The organization has a volunteer bookkeeper who will tally all sales. The growth in distribution through the low-income CSA and food pantries will be reflected by the weight of produce shipped and number of clients served. Calculations will be ongoing and upon grant conclusion.

• Using the quantitative metrics below, describe the expected outcomes of planning, developing, improving, and/or expanding a local or regional food business enterprise.

• Number of direct and indirect jobs retained and created:

1. One Administrative Intern will be employed (20hr/12wks/$10.00hr) $2400 to facilitate planning and implementation of grant concepts such as brochure and poster distribution, CSA subscription contracts, and organizing the space for the Edible East End agritourism event.2. FPF will hire a temporary (40hr/40wk/$15.00hr) $24,000 (April-December) Program Coordinator to carry out promotional campaigns. They will also set in place systems for farm stand display and product rotation, CSA program supply and distribution, training and safety forums, and outreach satisfaction surveys. It will be their responsibility to take necessary steps to become an authorized retailer accepting SNAP benefits and EBT cards. 3. FPF will employ (20hr/12wk/&10.00hr) $2,400 an additional Field Laborer to plant, cultivate, weed, harvest, pack, distribute, and any other activities to make produce ready for sale or ready for CSA pick-up. 4. There will be an increase in jobs created and retained as more regional food pantries expand their services. 5. Local jobs related to supply and transportation infrastructure as well as promotion and graphic design will be created and retained as a result of this campaign.

• Number of markets expanded and/or new markets established, or expansion of the consumer base served:

We hope to see FPF, as well as the other 12 vendors at EECO farm stand, experience an increase in retail traffic. The CSA will be a new market established with the goal of 100 subscriptions. FPF’s produce yield will increase as will sales of EECO value added vendors. Also expected is an increase in community organizations throughout Suffolk County distributing Food Pantry Farm produce. Many of the promotional materials were deliberately sourced locally, which ensures that monies spent will be circulated through the regional food business enterprises.

• Dollar amount and percentage change in market sales:

Because FPF is a charitable organization, some of the financial benefits can only be seen as a decrease in charitable services offered elsewhere, such as SNAP programs and state agency expenditures. Assuming a response rate from our farm stand advertising initiative (brochure, agritourism event, signage) of 5 percent we will have 250 additional shoppers. With an average $45 per transaction, this would result in $11,250 gross sales or 150% increase. The CSA program initiative (brochure, branded distribution aids) at 2 percent return from the promotional campaign will yield 100 subscriptions at $240/6mo which will result in $24,000 new annual sales. It would be expected that the advertising would have residual impact in years following.

• Number of farmer/producer beneficiaries:

The EECO farm stand sells products from twelve agricultural enterprises that will all benefit from greater sales (see attached vendor list). Food Pantry Farm will benefit keeping in mind that all proceeds are used for continued charitable purposes.

•

Outreach:

• How will you disseminate project results electronically and/or in person to the target audience, stakeholders, and interested parties beyond those directly served by the project?

Electronic point of sale devices will record sales and be reported to other producers participating in the farm stand. Social media, press releases, nonprofit annual report, and live audience presentations will disseminate results.

• How will you collect feedback on the results?

Social media, word of mouth, written statements by beneficiaries, and client surveys (both food pantry and CSA) will reflect the effectiveness of the project.

• How will outreach continue beyond the performance period of the project?

Ideally, expanding the sales and distribution infrastructure (CSA, farm stand, food pantries) with the aid of this grant will ensure continued outreach and distribution of local farm products.

•

Budget Justification:

• Summarize how the project purpose/goals/objectives correlate with the requested budget line items on the completed “FMPP Project Budget” form (i.e. summarize what reviewers will see on your budget form—do not copy/paste the actual budget):

The objective is to create a flow of revenue from higher income households to lower income households by persuading (through advertising and marketing) higher income individuals to spend money at the FPF farm stand and participate in the CSA. Implementing the promotional campaign and facilitating the increased flow of goods will require additional personnel. Presently, FPF employs one full time farm manager, one full time agricultural worker, two farm market summer interns, and two field work summer interns. An additional part time summer administrative intern and one temporary full time program coordinator will be needed to put promotional programs in place, as well as an additional part time field work intern will be needed to meet greater agricultural production demand. These payroll additions are listed on budget line “personnel”. The “fringe benefit” line allows the new personnel to subscribe to CSA for free. Budget line “supplies” includes promotional materials (brochures, magnets, t-shirts and calendars). Budget line “equipment” will include billboard signs, storefront signs, lawn signs, point of sale signage, and reusable grocery bags. The budget line “contractual” will include the multimedia (digital, print, agritourism event) advertising campaign with Edible East End Inc., which includes 8’ table, logo on all printed materials including advertising prior to event along with signage and event program; opportunity to include product sample in event gift bags handed out to all attendees (800); ½ page, editorial adjacent ad in one issue of Edible Manhattan; logo and name inclusion on community specific e-blasts (20k in Manhattan and Brooklyn); dedicated banner ads on four Edible (East End, Manhattan, Brooklyn & Long Island) websites for 1 month; name inclusion in social media promotion by Edible as well as billboard sign installation.The ultimate objective of costs accrued is to increase access and consumption of local and regional farm products.

• How is the requested budget both reasonable and adequate for the proposed project?

Considering the demographics of the target market (wide spectrum income levels), it is a very reasonable amount of money to be spent on the promotion and distribution of local agricultural products. It will be considered adequate because FPF as a Non-Profit enterprise relies heavily on volunteers for production, organization and distribution. Keep in mind that it is in building the relationship between the farmer and consumer that creates the sustainable infrastructure.

• If you are using contractors, have you or will you use your own documented p r o c u r e m e n t p r o c e d u r e s t h a t reflect applicable State, local, and tribal laws and regulations provided they conform to applicable Federal law and the standards identified in 2 CFR §200.318? X Yes ☐ No

• Are you expecting any program income (refer to 2 CFR §200.307) X Yes ☐ No

• Any generated program income you accrue during the period of performance must be used to further the purpose of the project. If you expect to generate program income explain how the funds will be used to further the project purpose:

During the period of performance, any program income will be used to further implement or facilitate project goals. It may be necessary to rent delivery vehicles, purchase additional promotional aids for Edible East End agritourism event, or hire additional staff to process orders, pack, and ship produce. All income generated will be used to defray program costs.

•

Previous and Similar USDA Funding Opportunities:

• Have you submitted this project to another Federal grant program other than the FMPP for funding and/or is another Federal grant program other than the FMPP currently funding the project? ☐ Yes X No

• If so, identify the Federal grant program by name; describe how this proposal builds on the project funded by the other Federal grant program(s) (e.g. Local Food Promotion Program, Value-Added Producer Grant , e tc . ) ; and describe how this project is distinctly different.

• If this project builds on a previously-funded FMPP project, how does this new FMPP proposal relate to the previous work and how is the project distinctly d i f f e r e n t ? A n s w e r “ n o t applicable” if necessary.

•

Priority Project Selection: Priority will be given to project proposals that are located in and/or serve populations in at least one area of concentrated poverty with limited food access. However, it is NOT A REQUIREMENT that your project is associated with a low income/low food access priority area. All projects will be evaluated equally among the peer reviewers regardless of priority area. Priority selection will only be used by AMS should the targeted number of priority area projects not be met (refer to Section 1.4 in the Request for Applications).

Should USDA consider the project proposal under a low income/low food access priority area?

☐ Yes X No

See instructions below on how to determine if you qualify for a priority area based on the Food Access Research Atlas* or a Promise Zone**.

Provide the following information for at least one community organization that the planning grant project will benefit:

X Check if same address as #2 above.Name of Business or Organization: Food Pantry FarmStreet Address: 55 Long LanePO Box 181City: East Hampton

State: NY Zip Code: 11937Email: foodpantryfarminc@gmail.com Phone: 862-203-9774

If using the Food Access Research Atlas to qualify, list the census tract(s) from the Atlas to identify the business/organization location(s) and/or targeted community/area(s): ________________________________

If qualifying based on your partnership with one of the five Promise Zone Lead Applicant Organizations, indicate the specific Zone: ________________________________

*Qualifying for priority consideration using the ERS Food Access Research Atlas (Atlas) at (http://www.ers.usda.gov/data-products/food-access-research-atlas.aspx):

Once you enter the Atlas, check one of the four the map layer(s) that applies to the proposal’s targeted community.

Zoom in on the map to identify your community. Clicking on your targeted area will produce the census tract and additional information about the locale.

In the example below, the dark green area qualifies as low income and low access, and the census tract would be 35047957600.

**Qualifying for consideration as a Promise Zone Lead Applicant Organization:

Identify the specific Promise Zone area in which your project will be implemented. Promise Zones identified by the White House are listed on the Department of Housing and Urban Development website: http://portal.hud.gov/hudportal/HUD?src=/program_offices/comm_planning/economicdevelopment/programs/pz. You may use 2014 or 2015 locations.

As stated in Section 4.3.8 of the RFA, attach a letter (on letterhead stationery) from and signed by the Promise Zone Lead Applicant Organization that certifies the partnership. The letter must include:

• The name of the organization applying to LFPP;

• The name o f the p ro jec t be ing implemented in the Promise Zone;

• The expected benefits of the project to the Promise Zone area;

• A statement expressing the nature of the partnership.

•

Project Background:

• How will the project improve the s i t ua t ion / cond i t i on in t he a r ea /community?

The FPF promotional project will improve conditions by increasing awareness. The project will teach people where they can get healthy local food and will increase sales volume for local and regional agricultural producers.

• What are the project objectives (please list)?

• Objective 1: To identify areas lacking access and to increase availability of fresh local produce. Our unique approach to this marketing challenge will also stimulate the flow of revenue from the “haves” to the “have nots.”

• Objective 2: Create greater community awareness of what the Food Pantry Farm has to offer to social and community programs such as schools, churches, shelters, etc.

• Objective 3: To make EECO farm stand more visible so as to improve market sales.

• Objective 4: Expand the interface between people needing healthy organic produce and its availability.

• Could you describe how this project will increase domestic consumption of and access to, locally and regionally produced agricultural products?

At this time, FPF is capable of producing organic produce in excess of current demand. Our project is a multi-platform campaign that will improve distribution infrastructure and provide revenue for its execution. Our funding will be used to expand the existing farm market’s visibility with new signage (roadside and POS), as well as tangible marketing tools such as reusable grocery bags, t-shirts, and calendars. The farm stand now offers fresh local organic produce as well as locally sourced goods from other growers and producers. The funding will also be used to initiate a reduced cost Community Supported Agriculture (CSA) program so that fresh organic produce can be available to marginal income households, or, households that don’t consider themselves eligible for charity but would still benefit from healthy local food. Local print advertisement, informative brochures and agritourism events will be used to promote the farm and its vendors as well as the reduced cost CSA program. A portion of the project will be dedicated to expanding food pantry services in the region and will welcome individuals from all income levels to participate and/or contribute according to their ability, in the flow of goods from producer-to-consumer.

• Could you describe how this project will develop, improve, and expand market opportunities, outreach, training, and technical assistance for farm and ranch operations serving domestic farmers’ markets, roadside stands, community-suppor ted agr icu l tu re p rograms , agritourism activities, and other direct p r o d u c e r - t o - c o n s u m e r m a r k e t opportunities?

An informative brochure explaining how Food Pantry Farm intends to supply community organizations will create more effective relationships with those interested in making fresh, local, produce available to their beneficiaries. Implementing a low-income community supported agriculture (CSA) program as a form of direct marketing from producer-to-consumer will develop, improve, and expand markets, as well as educate consumers about nutrition and seasonal availability. It may also educate our farm about what consumers prefer. Our planned promotional campaign will nourish the movement to source food locally. It will also make the community more comfortable locating, buying, and utilizing newly created channels (i.e. CSA and Food Pantries) of producer-to-consumer agricultural markets. Invitations to visit the farm stand will be included in gift bags at special events and will encourage higher income individuals to spend monies that will then be used to expand the growing capacity and distribution area of Food Pantry Farm. It is our belief that Food Pantry Farm’s FMPP project will enhance both the supply, and the demand ends of the economic equation as well as support new and existing infrastructure, including outreach programs of state and county agencies (SNAP, WIC) as well as Non-Profit and community organizations (Churches, Schools). It will also raise awareness of nutrition, freshness, and the environmental benefits of buying local. The project will also necessitate an increase in volunteer and personnel training as programs expand. Increasing volume in sales and distribution will spur upgrades in technical assistance that may include office and field equipment, or transportation.

•

Work Plan, Resources, and Timeline Requirements: Fill out the table as described below.

List and describe each planned activity (scope of work) including how it relates to the project objectives:

Anticipated date of completion:

Resources required to complete each activity:

Milestones assessing progress and success of each activity:

Who will do the work (include collaborative arrangements or subcontractors)?

Sample Activity 1 October 2016

Hire contractor

Special equipment

Milestone 1: Complete XX assessment

Milestone 2: Initiate XX equipment purchases

ABC Best Contracting Service

XYZ Company’s Executive Director

Edible Events Food Truck Derby - Community event promoting agritourism, local food discussion, and food appreciation

August 2016

Hire Multi-media publisher and event planner

Milestone 1: Prepare advertisements and table display for Edible Manhattan and Edible East End multi-media platforms

Milestone 2: Distribute reusable grocery bags to be used at farm stand

Milestone 3: track additional visitors with shopping bags

Edible East End Inc., Publishing and Event Planning

Long Island Screen Printing, Denise Pagliuca

Hot Shots Design and Print Co., Carol Smith FPF Board Members, Volunteers, and Personnel

(5000) Community Supported Agriculture (CSA) Program brochures-and subscription forms. Community learns where to find affordable & organic regional food.

May 2017

Contract printing services for Income assessment form,Program brochures, Sign up for food handling & safety training webinar. Collaborate with community organizations to identify eligible consumers and organize delivery days and times

Reusable Grocery Bags

Milestone 1: Create CSA business model (cost per share, number of weeks, available crop, pick-up locations, etc) and distribution plan.

Milestone 2: Print and distribute CSA flyers

Milestone 3: Enroll members, process orders, collect fees, and deliver produce

Hot Shots Design and Print Co, Carol SmithFPF Program Coordinator, field personnel, Administrative Intern and Marketing intern.

Promotional Signage May 2016

Billboards, Roadside signs, Lawn signs, Store front sign, POS signs, Car magnets, T-shirts, Informational BrochuresLogo design/branding material

Branding T-Shirts for Staff and Volunteers

Milestone 1: Source logo design to be repeated throughout signage and promotional material

Milestone 2: Creation/Installation of signage

Milestone 3: Assess community recognition, farm stand traffic

Hot Shots Design and Print Co., Carol Smith

Ocean Graphics and Signs, Rose Arceri

T-Shirt Pros, David Knepprath

Farmer’s Calendar to be used in conjunction with CSA. Lists CSA pick-up dates and locations, records seasonal crop availability,weather indicators, moon phases, farming tips and tricks on each page,

November 2015

Plan creative sessions and photography, following CSA schedule

Milestone 1: Photo collection, calendar assembly, and printingMilestone 2: Measuring sales and popularity of calendar (in accordance with CSA)

East Hampton Photo, FPF Administrative Intern and Program Coordinator

(5000) Informative brochures intended to foster and strengthen relationships with food pantry distribution centers (i.e. schools, churches, shelters, senior centers, etc.)

This will continue through summer of 2017

FPF personnel and volunteers to canvas businesses and organizations to identify target areas, create plans of action to address specific community needs

Milestone 1: Canvas organizations and build a contact list

Milestone 2: Implement delivery schedule based on specific needs

Milestone 3: Survey beneficiaries to check satisfaction and effectiveness.

Hot Shots Design and Print Company, Carol Smith

FPF Program Coordinator, Administrative Intern, volunteers, Field Interns and Personnel

Become Authorized retailer to accept SNAP, WIC, and EBT benefits

March 2016Create USDA account and apply Online

Milestone 1: Create account and apply online

Milestone 2: Farm store inspection

Milestone 3: Install terminal and brief employees

FPF Program Coordinator, Administrative Intern and Farm Stand intern

•

Expected Outcomes and Intended Beneficiaries:

• If the project completes its objectives, what results will be observed?

If objectives are completed, the results will most accurately be measured by the closer relationship between the community and their local and regional food sources. Increased revenue generated from farm stand sales and advertising campaigns will allow an increase in production and distribution from Food Pantry Farm to food pantries and other intermediaries. The project will raise awareness and funds necessary to increase consumption and access of fresh and healthy food.

• Who are the intended beneficiaries?

In addition to community organizations with food pantries, individuals at any income level and especially lower income households are the intended beneficiaries. Food Pantry Farm and EECO farm stand vendors will also benefit from increased traffic and additional sales.

• How will you evaluate the project benefits while the grant is in progress and upon grant conclusion?

Interim and Final Performance Reports detailing impact and progress will be filed for the project as required. The effectiveness of the multi-platform campaign will appear as increased revenue at EECO farm stand and Food Pantry Farm. The organization has a volunteer bookkeeper who will tally all sales. The growth in distribution through the low-income CSA and food pantries will be reflected by the weight of produce shipped and number of clients served. Calculations will be ongoing and upon grant conclusion.

• Using the quantitative metrics below, describe the expected outcomes of planning, developing, improving, and/or expanding a local or regional food business enterprise.

• Number of direct and indirect jobs retained and created:

1. One Administrative Intern will be employed (20hr/12wks/$10.00hr) $2400 to facilitate planning and implementation of grant concepts such as brochure and poster distribution, CSA subscription contracts, and organizing the space for the Edible East End agritourism event.2. FPF will hire a temporary (40hr/40wk/$15.00hr) $24,000 (April-December) Program Coordinator to carry out promotional campaigns. They will also set in place systems for farm stand display and product rotation, CSA program supply and distribution, training and safety forums, and outreach satisfaction surveys. It will be their responsibility to take necessary steps to become an authorized retailer accepting SNAP benefits and EBT cards. 3. FPF will employ (20hr/12wk/&10.00hr) $2,400 an additional Field Laborer to plant, cultivate, weed, harvest, pack, distribute, and any other activities to make produce ready for sale or ready for CSA pick-up. 4. There will be an increase in jobs created and retained as more regional food pantries expand their services. 5. Local jobs related to supply and transportation infrastructure as well as promotion and graphic design will be created and retained as a result of this campaign.

• Number of markets expanded and/or new markets established, or expansion of the consumer base served:

We hope to see FPF, as well as the other 12 vendors at EECO farm stand, experience an increase in retail traffic. The CSA will be a new market established with the goal of 100 subscriptions. FPF’s produce yield will increase as will sales of EECO value added vendors. Also expected is an increase in community organizations throughout Suffolk County distributing Food Pantry Farm produce. Many of the promotional materials were deliberately sourced locally, which ensures that monies spent will be circulated through the regional food business enterprises.

• Dollar amount and percentage change in market sales:

Because FPF is a charitable organization, some of the financial benefits can only be seen as a decrease in charitable services offered elsewhere, such as SNAP programs and state agency expenditures. Assuming a response rate from our farm stand advertising initiative (brochure, agritourism event, signage) of 5 percent we will have 250 additional shoppers. With an average $45 per transaction, this would result in $11,250 gross sales or 150% increase. The CSA program initiative (brochure, branded distribution aids) at 2 percent return from the promotional campaign will yield 100 subscriptions at $240/6mo which will result in $24,000 new annual sales. It would be expected that the advertising would have residual impact in years following.

• Number of farmer/producer beneficiaries:

The EECO farm stand sells products from twelve agricultural enterprises that will all benefit from greater sales (see attached vendor list). Food Pantry Farm will benefit keeping in mind that all proceeds are used for continued charitable purposes.

•

Outreach:

• How will you disseminate project results electronically and/or in person to the target audience, stakeholders, and interested parties beyond those directly served by the project?

Electronic point of sale devices will record sales and be reported to other producers participating in the farm stand. Social media, press releases, nonprofit annual report, and live audience presentations will disseminate results.

• How will you collect feedback on the results?

Social media, word of mouth, written statements by beneficiaries, and client surveys (both food pantry and CSA) will reflect the effectiveness of the project.

• How will outreach continue beyond the performance period of the project?

Ideally, expanding the sales and distribution infrastructure (CSA, farm stand, food pantries) with the aid of this grant will ensure continued outreach and distribution of local farm products.

•

Budget Justification:

• Summarize how the project purpose/goals/objectives correlate with the requested budget line items on the completed “FMPP Project Budget” form (i.e. summarize what reviewers will see on your budget form—do not copy/paste the actual budget):

The objective is to create a flow of revenue from higher income households to lower income households by persuading (through advertising and marketing) higher income individuals to spend money at the FPF farm stand and participate in the CSA. Implementing the promotional campaign and facilitating the increased flow of goods will require additional personnel. Presently, FPF employs one full time farm manager, one full time agricultural worker, two farm market summer interns, and two field work summer interns. An additional part time summer administrative intern and one temporary full time program coordinator will be needed to put promotional programs in place, as well as an additional part time field work intern will be needed to meet greater agricultural production demand. These payroll additions are listed on budget line “personnel”. The “fringe benefit” line allows the new personnel to subscribe to CSA for free. Budget line “supplies” includes promotional materials (brochures, magnets, t-shirts and calendars). Budget line “equipment” will include billboard signs, storefront signs, lawn signs, point of sale signage, and reusable grocery bags. The budget line “contractual” will include the multimedia (digital, print, agritourism event) advertising campaign with Edible East End Inc., which includes 8’ table, logo on all printed materials including advertising prior to event along with signage and event program; opportunity to include product sample in event gift bags handed out to all attendees (800); ½ page, editorial adjacent ad in one issue of Edible Manhattan; logo and name inclusion on community specific e-blasts (20k in Manhattan and Brooklyn); dedicated banner ads on four Edible (East End, Manhattan, Brooklyn & Long Island) websites for 1 month; name inclusion in social media promotion by Edible as well as billboard sign installation.The ultimate objective of costs accrued is to increase access and consumption of local and regional farm products.

• How is the requested budget both reasonable and adequate for the proposed project?

Considering the demographics of the target market (wide spectrum income levels), it is a very reasonable amount of money to be spent on the promotion and distribution of local agricultural products. It will be considered adequate because FPF as a Non-Profit enterprise relies heavily on volunteers for production, organization and distribution. Keep in mind that it is in building the relationship between the farmer and consumer that creates the sustainable infrastructure.

• If you are using contractors, have you or will you use your own documented p r o c u r e m e n t p r o c e d u r e s t h a t reflect applicable State, local, and tribal laws and regulations provided they conform to applicable Federal law and the standards identified in 2 CFR §200.318? X Yes ☐ No

• Are you expecting any program income (refer to 2 CFR §200.307) X Yes ☐ No

• Any generated program income you accrue during the period of performance must be used to further the purpose of the project. If you expect to generate program income explain how the funds will be used to further the project purpose:

During the period of performance, any program income will be used to further implement or facilitate project goals. It may be necessary to rent delivery vehicles, purchase additional promotional aids for Edible East End agritourism event, or hire additional staff to process orders, pack, and ship produce. All income generated will be used to defray program costs.

•

Previous and Similar USDA Funding Opportunities:

• Have you submitted this project to another Federal grant program other than the FMPP for funding and/or is another Federal grant program other than the FMPP currently funding the project? ☐ Yes X No

• If so, identify the Federal grant program by name; describe how this proposal builds on the project funded by the other Federal grant program(s) (e.g. Local Food Promotion Program, Value-Added Producer Grant , e tc . ) ; and describe how this project is distinctly different.

• If this project builds on a previously-funded FMPP project, how does this new FMPP proposal relate to the previous work and how is the project distinctly d i f f e r e n t ? A n s w e r “ n o t applicable” if necessary.

•

Priority Project Selection: Priority will be given to project proposals that are located in and/or serve populations in at least one area of concentrated poverty with limited food access. However, it is NOT A REQUIREMENT that your project is associated with a low income/low food access priority area. All projects will be evaluated equally among the peer reviewers regardless of priority area. Priority selection will only be used by AMS should the targeted number of priority area projects not be met (refer to Section 1.4 in the Request for Applications).

Should USDA consider the project proposal under a low income/low food access priority area?

☐ Yes X No

See instructions below on how to determine if you qualify for a priority area based on the Food Access Research Atlas* or a Promise Zone**.

Provide the following information for at least one community organization that the planning grant project will benefit:

X Check if same address as #2 above.Name of Business or Organization: Food Pantry FarmStreet Address: 55 Long LanePO Box 181City: East Hampton

State: NY Zip Code: 11937Email: foodpantryfarminc@gmail.com Phone: 862-203-9774

If using the Food Access Research Atlas to qualify, list the census tract(s) from the Atlas to identify the business/organization location(s) and/or targeted community/area(s): ________________________________

If qualifying based on your partnership with one of the five Promise Zone Lead Applicant Organizations, indicate the specific Zone: ________________________________

*Qualifying for priority consideration using the ERS Food Access Research Atlas (Atlas) at (http://www.ers.usda.gov/data-products/food-access-research-atlas.aspx):

Once you enter the Atlas, check one of the four the map layer(s) that applies to the proposal’s targeted community.

Zoom in on the map to identify your community. Clicking on your targeted area will produce the census tract and additional information about the locale.

In the example below, the dark green area qualifies as low income and low access, and the census tract would be 35047957600.

**Qualifying for consideration as a Promise Zone Lead Applicant Organization:

Identify the specific Promise Zone area in which your project will be implemented. Promise Zones identified by the White House are listed on the Department of Housing and Urban Development website: http://portal.hud.gov/hudportal/HUD?src=/program_offices/comm_planning/economicdevelopment/programs/pz. You may use 2014 or 2015 locations.

As stated in Section 4.3.8 of the RFA, attach a letter (on letterhead stationery) from and signed by the Promise Zone Lead Applicant Organization that certifies the partnership. The letter must include:

• The name of the organization applying to LFPP;

• The name o f the p ro jec t be ing implemented in the Promise Zone;

• The expected benefits of the project to the Promise Zone area;

• A statement expressing the nature of the partnership.

•

Project Background:

• How will the project improve the s i t ua t ion / cond i t i on in t he a r ea /community?

The FPF promotional project will improve conditions by increasing awareness. The project will teach people where they can get healthy local food and will increase sales volume for local and regional agricultural producers.

• What are the project objectives (please list)?

• Objective 1: To identify areas lacking access and to increase availability of fresh local produce. Our unique approach to this marketing challenge will also stimulate the flow of revenue from the “haves” to the “have nots.”

• Objective 2: Create greater community awareness of what the Food Pantry Farm has to offer to social and community programs such as schools, churches, shelters, etc.

• Objective 3: To make EECO farm stand more visible so as to improve market sales.

• Objective 4: Expand the interface between people needing healthy organic produce and its availability.

• Could you describe how this project will increase domestic consumption of and access to, locally and regionally produced agricultural products?

At this time, FPF is capable of producing organic produce in excess of current demand. Our project is a multi-platform campaign that will improve distribution infrastructure and provide revenue for its execution. Our funding will be used to expand the existing farm market’s visibility with new signage (roadside and POS), as well as tangible marketing tools such as reusable grocery bags, t-shirts, and calendars. The farm stand now offers fresh local organic produce as well as locally sourced goods from other growers and producers. The funding will also be used to initiate a reduced cost Community Supported Agriculture (CSA) program so that fresh organic produce can be available to marginal income households, or, households that don’t consider themselves eligible for charity but would still benefit from healthy local food. Local print advertisement, informative brochures and agritourism events will be used to promote the farm and its vendors as well as the reduced cost CSA program. A portion of the project will be dedicated to expanding food pantry services in the region and will welcome individuals from all income levels to participate and/or contribute according to their ability, in the flow of goods from producer-to-consumer.

• Could you describe how this project will develop, improve, and expand market opportunities, outreach, training, and technical assistance for farm and ranch operations serving domestic farmers’ markets, roadside stands, community-suppor ted agr icu l tu re p rograms , agritourism activities, and other direct p r o d u c e r - t o - c o n s u m e r m a r k e t opportunities?

An informative brochure explaining how Food Pantry Farm intends to supply community organizations will create more effective relationships with those interested in making fresh, local, produce available to their beneficiaries. Implementing a low-income community supported agriculture (CSA) program as a form of direct marketing from producer-to-consumer will develop, improve, and expand markets, as well as educate consumers about nutrition and seasonal availability. It may also educate our farm about what consumers prefer. Our planned promotional campaign will nourish the movement to source food locally. It will also make the community more comfortable locating, buying, and utilizing newly created channels (i.e. CSA and Food Pantries) of producer-to-consumer agricultural markets. Invitations to visit the farm stand will be included in gift bags at special events and will encourage higher income individuals to spend monies that will then be used to expand the growing capacity and distribution area of Food Pantry Farm. It is our belief that Food Pantry Farm’s FMPP project will enhance both the supply, and the demand ends of the economic equation as well as support new and existing infrastructure, including outreach programs of state and county agencies (SNAP, WIC) as well as Non-Profit and community organizations (Churches, Schools). It will also raise awareness of nutrition, freshness, and the environmental benefits of buying local. The project will also necessitate an increase in volunteer and personnel training as programs expand. Increasing volume in sales and distribution will spur upgrades in technical assistance that may include office and field equipment, or transportation.

•

Work Plan, Resources, and Timeline Requirements: Fill out the table as described below.

List and describe each planned activity (scope of work) including how it relates to the project objectives:

Anticipated date of completion:

Resources required to complete each activity:

Milestones assessing progress and success of each activity:

Who will do the work (include collaborative arrangements or subcontractors)?

Sample Activity 1 October 2016

Hire contractor

Special equipment

Milestone 1: Complete XX assessment

Milestone 2: Initiate XX equipment purchases

ABC Best Contracting Service

XYZ Company’s Executive Director

Edible Events Food Truck Derby - Community event promoting agritourism, local food discussion, and food appreciation

August 2016

Hire Multi-media publisher and event planner

Milestone 1: Prepare advertisements and table display for Edible Manhattan and Edible East End multi-media platforms

Milestone 2: Distribute reusable grocery bags to be used at farm stand

Milestone 3: track additional visitors with shopping bags

Edible East End Inc., Publishing and Event Planning

Long Island Screen Printing, Denise Pagliuca

Hot Shots Design and Print Co., Carol Smith FPF Board Members, Volunteers, and Personnel

(5000) Community Supported Agriculture (CSA) Program brochures-and subscription forms. Community learns where to find affordable & organic regional food.

May 2017

Contract printing services for Income assessment form,Program brochures, Sign up for food handling & safety training webinar. Collaborate with community organizations to identify eligible consumers and organize delivery days and times

Reusable Grocery Bags

Milestone 1: Create CSA business model (cost per share, number of weeks, available crop, pick-up locations, etc) and distribution plan.

Milestone 2: Print and distribute CSA flyers

Milestone 3: Enroll members, process orders, collect fees, and deliver produce

Hot Shots Design and Print Co, Carol SmithFPF Program Coordinator, field personnel, Administrative Intern and Marketing intern.

Promotional Signage May 2016

Billboards, Roadside signs, Lawn signs, Store front sign, POS signs, Car magnets, T-shirts, Informational BrochuresLogo design/branding material

Branding T-Shirts for Staff and Volunteers

Milestone 1: Source logo design to be repeated throughout signage and promotional material

Milestone 2: Creation/Installation of signage

Milestone 3: Assess community recognition, farm stand traffic

Hot Shots Design and Print Co., Carol Smith

Ocean Graphics and Signs, Rose Arceri

T-Shirt Pros, David Knepprath

Farmer’s Calendar to be used in conjunction with CSA. Lists CSA pick-up dates and locations, records seasonal crop availability,weather indicators, moon phases, farming tips and tricks on each page,

November 2015

Plan creative sessions and photography, following CSA schedule

Milestone 1: Photo collection, calendar assembly, and printingMilestone 2: Measuring sales and popularity of calendar (in accordance with CSA)

East Hampton Photo, FPF Administrative Intern and Program Coordinator

(5000) Informative brochures intended to foster and strengthen relationships with food pantry distribution centers (i.e. schools, churches, shelters, senior centers, etc.)

This will continue through summer of 2017

FPF personnel and volunteers to canvas businesses and organizations to identify target areas, create plans of action to address specific community needs

Milestone 1: Canvas organizations and build a contact list

Milestone 2: Implement delivery schedule based on specific needs

Milestone 3: Survey beneficiaries to check satisfaction and effectiveness.

Hot Shots Design and Print Company, Carol Smith

FPF Program Coordinator, Administrative Intern, volunteers, Field Interns and Personnel

Become Authorized retailer to accept SNAP, WIC, and EBT benefits

March 2016Create USDA account and apply Online

Milestone 1: Create account and apply online

Milestone 2: Farm store inspection

Milestone 3: Install terminal and brief employees

FPF Program Coordinator, Administrative Intern and Farm Stand intern

•

Expected Outcomes and Intended Beneficiaries:

• If the project completes its objectives, what results will be observed?

If objectives are completed, the results will most accurately be measured by the closer relationship between the community and their local and regional food sources. Increased revenue generated from farm stand sales and advertising campaigns will allow an increase in production and distribution from Food Pantry Farm to food pantries and other intermediaries. The project will raise awareness and funds necessary to increase consumption and access of fresh and healthy food.

• Who are the intended beneficiaries?

In addition to community organizations with food pantries, individuals at any income level and especially lower income households are the intended beneficiaries. Food Pantry Farm and EECO farm stand vendors will also benefit from increased traffic and additional sales.

• How will you evaluate the project benefits while the grant is in progress and upon grant conclusion?

Interim and Final Performance Reports detailing impact and progress will be filed for the project as required. The effectiveness of the multi-platform campaign will appear as increased revenue at EECO farm stand and Food Pantry Farm. The organization has a volunteer bookkeeper who will tally all sales. The growth in distribution through the low-income CSA and food pantries will be reflected by the weight of produce shipped and number of clients served. Calculations will be ongoing and upon grant conclusion.

• Using the quantitative metrics below, describe the expected outcomes of planning, developing, improving, and/or expanding a local or regional food business enterprise.

• Number of direct and indirect jobs retained and created:

1. One Administrative Intern will be employed (20hr/12wks/$10.00hr) $2400 to facilitate planning and implementation of grant concepts such as brochure and poster distribution, CSA subscription contracts, and organizing the space for the Edible East End agritourism event.2. FPF will hire a temporary (40hr/40wk/$15.00hr) $24,000 (April-December) Program Coordinator to carry out promotional campaigns. They will also set in place systems for farm stand display and product rotation, CSA program supply and distribution, training and safety forums, and outreach satisfaction surveys. It will be their responsibility to take necessary steps to become an authorized retailer accepting SNAP benefits and EBT cards. 3. FPF will employ (20hr/12wk/&10.00hr) $2,400 an additional Field Laborer to plant, cultivate, weed, harvest, pack, distribute, and any other activities to make produce ready for sale or ready for CSA pick-up. 4. There will be an increase in jobs created and retained as more regional food pantries expand their services. 5. Local jobs related to supply and transportation infrastructure as well as promotion and graphic design will be created and retained as a result of this campaign.

• Number of markets expanded and/or new markets established, or expansion of the consumer base served:

We hope to see FPF, as well as the other 12 vendors at EECO farm stand, experience an increase in retail traffic. The CSA will be a new market established with the goal of 100 subscriptions. FPF’s produce yield will increase as will sales of EECO value added vendors. Also expected is an increase in community organizations throughout Suffolk County distributing Food Pantry Farm produce. Many of the promotional materials were deliberately sourced locally, which ensures that monies spent will be circulated through the regional food business enterprises.

• Dollar amount and percentage change in market sales:

Because FPF is a charitable organization, some of the financial benefits can only be seen as a decrease in charitable services offered elsewhere, such as SNAP programs and state agency expenditures. Assuming a response rate from our farm stand advertising initiative (brochure, agritourism event, signage) of 5 percent we will have 250 additional shoppers. With an average $45 per transaction, this would result in $11,250 gross sales or 150% increase. The CSA program initiative (brochure, branded distribution aids) at 2 percent return from the promotional campaign will yield 100 subscriptions at $240/6mo which will result in $24,000 new annual sales. It would be expected that the advertising would have residual impact in years following.

• Number of farmer/producer beneficiaries:

The EECO farm stand sells products from twelve agricultural enterprises that will all benefit from greater sales (see attached vendor list). Food Pantry Farm will benefit keeping in mind that all proceeds are used for continued charitable purposes.

•

Outreach:

• How will you disseminate project results electronically and/or in person to the target audience, stakeholders, and interested parties beyond those directly served by the project?

Electronic point of sale devices will record sales and be reported to other producers participating in the farm stand. Social media, press releases, nonprofit annual report, and live audience presentations will disseminate results.

• How will you collect feedback on the results?

Social media, word of mouth, written statements by beneficiaries, and client surveys (both food pantry and CSA) will reflect the effectiveness of the project.

• How will outreach continue beyond the performance period of the project?

Ideally, expanding the sales and distribution infrastructure (CSA, farm stand, food pantries) with the aid of this grant will ensure continued outreach and distribution of local farm products.

•

Budget Justification:

• Summarize how the project purpose/goals/objectives correlate with the requested budget line items on the completed “FMPP Project Budget” form (i.e. summarize what reviewers will see on your budget form—do not copy/paste the actual budget):

The objective is to create a flow of revenue from higher income households to lower income households by persuading (through advertising and marketing) higher income individuals to spend money at the FPF farm stand and participate in the CSA. Implementing the promotional campaign and facilitating the increased flow of goods will require additional personnel. Presently, FPF employs one full time farm manager, one full time agricultural worker, two farm market summer interns, and two field work summer interns. An additional part time summer administrative intern and one temporary full time program coordinator will be needed to put promotional programs in place, as well as an additional part time field work intern will be needed to meet greater agricultural production demand. These payroll additions are listed on budget line “personnel”. The “fringe benefit” line allows the new personnel to subscribe to CSA for free. Budget line “supplies” includes promotional materials (brochures, magnets, t-shirts and calendars). Budget line “equipment” will include billboard signs, storefront signs, lawn signs, point of sale signage, and reusable grocery bags. The budget line “contractual” will include the multimedia (digital, print, agritourism event) advertising campaign with Edible East End Inc., which includes 8’ table, logo on all printed materials including advertising prior to event along with signage and event program; opportunity to include product sample in event gift bags handed out to all attendees (800); ½ page, editorial adjacent ad in one issue of Edible Manhattan; logo and name inclusion on community specific e-blasts (20k in Manhattan and Brooklyn); dedicated banner ads on four Edible (East End, Manhattan, Brooklyn & Long Island) websites for 1 month; name inclusion in social media promotion by Edible as well as billboard sign installation.The ultimate objective of costs accrued is to increase access and consumption of local and regional farm products.

• How is the requested budget both reasonable and adequate for the proposed project?

Considering the demographics of the target market (wide spectrum income levels), it is a very reasonable amount of money to be spent on the promotion and distribution of local agricultural products. It will be considered adequate because FPF as a Non-Profit enterprise relies heavily on volunteers for production, organization and distribution. Keep in mind that it is in building the relationship between the farmer and consumer that creates the sustainable infrastructure.

• If you are using contractors, have you or will you use your own documented p r o c u r e m e n t p r o c e d u r e s t h a t reflect applicable State, local, and tribal laws and regulations provided they conform to applicable Federal law and the standards identified in 2 CFR §200.318? X Yes ☐ No

• Are you expecting any program income (refer to 2 CFR §200.307) X Yes ☐ No

• Any generated program income you accrue during the period of performance must be used to further the purpose of the project. If you expect to generate program income explain how the funds will be used to further the project purpose:

During the period of performance, any program income will be used to further implement or facilitate project goals. It may be necessary to rent delivery vehicles, purchase additional promotional aids for Edible East End agritourism event, or hire additional staff to process orders, pack, and ship produce. All income generated will be used to defray program costs.

•

Previous and Similar USDA Funding Opportunities:

• Have you submitted this project to another Federal grant program other than the FMPP for funding and/or is another Federal grant program other than the FMPP currently funding the project? ☐ Yes X No

• If so, identify the Federal grant program by name; describe how this proposal builds on the project funded by the other Federal grant program(s) (e.g. Local Food Promotion Program, Value-Added Producer Grant , e tc . ) ; and describe how this project is distinctly different.

• If this project builds on a previously-funded FMPP project, how does this new FMPP proposal relate to the previous work and how is the project distinctly d i f f e r e n t ? A n s w e r “ n o t applicable” if necessary.

•

Priority Project Selection: Priority will be given to project proposals that are located in and/or serve populations in at least one area of concentrated poverty with limited food access. However, it is NOT A REQUIREMENT that your project is associated with a low income/low food access priority area. All projects will be evaluated equally among the peer reviewers regardless of priority area. Priority selection will only be used by AMS should the targeted number of priority area projects not be met (refer to Section 1.4 in the Request for Applications).

Should USDA consider the project proposal under a low income/low food access priority area?

☐ Yes X No

See instructions below on how to determine if you qualify for a priority area based on the Food Access Research Atlas* or a Promise Zone**.

Provide the following information for at least one community organization that the planning grant project will benefit:

X Check if same address as #2 above.Name of Business or Organization: Food Pantry FarmStreet Address: 55 Long LanePO Box 181City: East Hampton

State: NY Zip Code: 11937Email: foodpantryfarminc@gmail.com Phone: 862-203-9774

If using the Food Access Research Atlas to qualify, list the census tract(s) from the Atlas to identify the business/organization location(s) and/or targeted community/area(s): ________________________________

If qualifying based on your partnership with one of the five Promise Zone Lead Applicant Organizations, indicate the specific Zone: ________________________________

*Qualifying for priority consideration using the ERS Food Access Research Atlas (Atlas) at (http://www.ers.usda.gov/data-products/food-access-research-atlas.aspx):

Once you enter the Atlas, check one of the four the map layer(s) that applies to the proposal’s targeted community.

Zoom in on the map to identify your community. Clicking on your targeted area will produce the census tract and additional information about the locale.

In the example below, the dark green area qualifies as low income and low access, and the census tract would be 35047957600.

**Qualifying for consideration as a Promise Zone Lead Applicant Organization:

Identify the specific Promise Zone area in which your project will be implemented. Promise Zones identified by the White House are listed on the Department of Housing and Urban Development website: http://portal.hud.gov/hudportal/HUD?src=/program_offices/comm_planning/economicdevelopment/programs/pz. You may use 2014 or 2015 locations.

As stated in Section 4.3.8 of the RFA, attach a letter (on letterhead stationery) from and signed by the Promise Zone Lead Applicant Organization that certifies the partnership. The letter must include:

• The name of the organization applying to LFPP;

• The name o f the p ro jec t be ing implemented in the Promise Zone;

• The expected benefits of the project to the Promise Zone area;

• A statement expressing the nature of the partnership.

•

Project Background:

• How will the project improve the s i t ua t ion / cond i t i on in t he a r ea /community?

The FPF promotional project will improve conditions by increasing awareness. The project will teach people where they can get healthy local food and will increase sales volume for local and regional agricultural producers.

• What are the project objectives (please list)?

• Objective 1: To identify areas lacking access and to increase availability of fresh local produce. Our unique approach to this marketing challenge will also stimulate the flow of revenue from the “haves” to the “have nots.”

• Objective 2: Create greater community awareness of what the Food Pantry Farm has to offer to social and community programs such as schools, churches, shelters, etc.

• Objective 3: To make EECO farm stand more visible so as to improve market sales.

• Objective 4: Expand the interface between people needing healthy organic produce and its availability.

• Could you describe how this project will increase domestic consumption of and access to, locally and regionally produced agricultural products?

At this time, FPF is capable of producing organic produce in excess of current demand. Our project is a multi-platform campaign that will improve distribution infrastructure and provide revenue for its execution. Our funding will be used to expand the existing farm market’s visibility with new signage (roadside and POS), as well as tangible marketing tools such as reusable grocery bags, t-shirts, and calendars. The farm stand now offers fresh local organic produce as well as locally sourced goods from other growers and producers. The funding will also be used to initiate a reduced cost Community Supported Agriculture (CSA) program so that fresh organic produce can be available to marginal income households, or, households that don’t consider themselves eligible for charity but would still benefit from healthy local food. Local print advertisement, informative brochures and agritourism events will be used to promote the farm and its vendors as well as the reduced cost CSA program. A portion of the project will be dedicated to expanding food pantry services in the region and will welcome individuals from all income levels to participate and/or contribute according to their ability, in the flow of goods from producer-to-consumer.

• Could you describe how this project will develop, improve, and expand market opportunities, outreach, training, and technical assistance for farm and ranch operations serving domestic farmers’ markets, roadside stands, community-suppor ted agr icu l tu re p rograms , agritourism activities, and other direct p r o d u c e r - t o - c o n s u m e r m a r k e t opportunities?

An informative brochure explaining how Food Pantry Farm intends to supply community organizations will create more effective relationships with those interested in making fresh, local, produce available to their beneficiaries. Implementing a low-income community supported agriculture (CSA) program as a form of direct marketing from producer-to-consumer will develop, improve, and expand markets, as well as educate consumers about nutrition and seasonal availability. It may also educate our farm about what consumers prefer. Our planned promotional campaign will nourish the movement to source food locally. It will also make the community more comfortable locating, buying, and utilizing newly created channels (i.e. CSA and Food Pantries) of producer-to-consumer agricultural markets. Invitations to visit the farm stand will be included in gift bags at special events and will encourage higher income individuals to spend monies that will then be used to expand the growing capacity and distribution area of Food Pantry Farm. It is our belief that Food Pantry Farm’s FMPP project will enhance both the supply, and the demand ends of the economic equation as well as support new and existing infrastructure, including outreach programs of state and county agencies (SNAP, WIC) as well as Non-Profit and community organizations (Churches, Schools). It will also raise awareness of nutrition, freshness, and the environmental benefits of buying local. The project will also necessitate an increase in volunteer and personnel training as programs expand. Increasing volume in sales and distribution will spur upgrades in technical assistance that may include office and field equipment, or transportation.

•

Work Plan, Resources, and Timeline Requirements: Fill out the table as described below.

List and describe each planned activity (scope of work) including how it relates to the project objectives:

Anticipated date of completion:

Resources required to complete each activity:

Milestones assessing progress and success of each activity:

Who will do the work (include collaborative arrangements or subcontractors)?

Sample Activity 1 October 2016

Hire contractor

Special equipment

Milestone 1: Complete XX assessment

Milestone 2: Initiate XX equipment purchases

ABC Best Contracting Service

XYZ Company’s Executive Director

Edible Events Food Truck Derby - Community event promoting agritourism, local food discussion, and food appreciation

August 2016

Hire Multi-media publisher and event planner

Milestone 1: Prepare advertisements and table display for Edible Manhattan and Edible East End multi-media platforms

Milestone 2: Distribute reusable grocery bags to be used at farm stand

Milestone 3: track additional visitors with shopping bags

Edible East End Inc., Publishing and Event Planning

Long Island Screen Printing, Denise Pagliuca

Hot Shots Design and Print Co., Carol Smith FPF Board Members, Volunteers, and Personnel

(5000) Community Supported Agriculture (CSA) Program brochures-and subscription forms. Community learns where to find affordable & organic regional food.

May 2017

Contract printing services for Income assessment form,Program brochures, Sign up for food handling & safety training webinar. Collaborate with community organizations to identify eligible consumers and organize delivery days and times

Reusable Grocery Bags

Milestone 1: Create CSA business model (cost per share, number of weeks, available crop, pick-up locations, etc) and distribution plan.

Milestone 2: Print and distribute CSA flyers

Milestone 3: Enroll members, process orders, collect fees, and deliver produce

Hot Shots Design and Print Co, Carol SmithFPF Program Coordinator, field personnel, Administrative Intern and Marketing intern.

Promotional Signage May 2016

Billboards, Roadside signs, Lawn signs, Store front sign, POS signs, Car magnets, T-shirts, Informational BrochuresLogo design/branding material

Branding T-Shirts for Staff and Volunteers

Milestone 1: Source logo design to be repeated throughout signage and promotional material

Milestone 2: Creation/Installation of signage

Milestone 3: Assess community recognition, farm stand traffic

Hot Shots Design and Print Co., Carol Smith

Ocean Graphics and Signs, Rose Arceri

T-Shirt Pros, David Knepprath

Farmer’s Calendar to be used in conjunction with CSA. Lists CSA pick-up dates and locations, records seasonal crop availability,weather indicators, moon phases, farming tips and tricks on each page,

November 2015

Plan creative sessions and photography, following CSA schedule

Milestone 1: Photo collection, calendar assembly, and printingMilestone 2: Measuring sales and popularity of calendar (in accordance with CSA)

East Hampton Photo, FPF Administrative Intern and Program Coordinator

(5000) Informative brochures intended to foster and strengthen relationships with food pantry distribution centers (i.e. schools, churches, shelters, senior centers, etc.)

This will continue through summer of 2017

FPF personnel and volunteers to canvas businesses and organizations to identify target areas, create plans of action to address specific community needs

Milestone 1: Canvas organizations and build a contact list

Milestone 2: Implement delivery schedule based on specific needs

Milestone 3: Survey beneficiaries to check satisfaction and effectiveness.

Hot Shots Design and Print Company, Carol Smith

FPF Program Coordinator, Administrative Intern, volunteers, Field Interns and Personnel

Become Authorized retailer to accept SNAP, WIC, and EBT benefits

March 2016Create USDA account and apply Online

Milestone 1: Create account and apply online

Milestone 2: Farm store inspection

Milestone 3: Install terminal and brief employees

FPF Program Coordinator, Administrative Intern and Farm Stand intern

•

Expected Outcomes and Intended Beneficiaries:

• If the project completes its objectives, what results will be observed?

If objectives are completed, the results will most accurately be measured by the closer relationship between the community and their local and regional food sources. Increased revenue generated from farm stand sales and advertising campaigns will allow an increase in production and distribution from Food Pantry Farm to food pantries and other intermediaries. The project will raise awareness and funds necessary to increase consumption and access of fresh and healthy food.

• Who are the intended beneficiaries?

In addition to community organizations with food pantries, individuals at any income level and especially lower income households are the intended beneficiaries. Food Pantry Farm and EECO farm stand vendors will also benefit from increased traffic and additional sales.

• How will you evaluate the project benefits while the grant is in progress and upon grant conclusion?

Interim and Final Performance Reports detailing impact and progress will be filed for the project as required. The effectiveness of the multi-platform campaign will appear as increased revenue at EECO farm stand and Food Pantry Farm. The organization has a volunteer bookkeeper who will tally all sales. The growth in distribution through the low-income CSA and food pantries will be reflected by the weight of produce shipped and number of clients served. Calculations will be ongoing and upon grant conclusion.

• Using the quantitative metrics below, describe the expected outcomes of planning, developing, improving, and/or expanding a local or regional food business enterprise.

• Number of direct and indirect jobs retained and created:

1. One Administrative Intern will be employed (20hr/12wks/$10.00hr) $2400 to facilitate planning and implementation of grant concepts such as brochure and poster distribution, CSA subscription contracts, and organizing the space for the Edible East End agritourism event.2. FPF will hire a temporary (40hr/40wk/$15.00hr) $24,000 (April-December) Program Coordinator to carry out promotional campaigns. They will also set in place systems for farm stand display and product rotation, CSA program supply and distribution, training and safety forums, and outreach satisfaction surveys. It will be their responsibility to take necessary steps to become an authorized retailer accepting SNAP benefits and EBT cards. 3. FPF will employ (20hr/12wk/&10.00hr) $2,400 an additional Field Laborer to plant, cultivate, weed, harvest, pack, distribute, and any other activities to make produce ready for sale or ready for CSA pick-up. 4. There will be an increase in jobs created and retained as more regional food pantries expand their services. 5. Local jobs related to supply and transportation infrastructure as well as promotion and graphic design will be created and retained as a result of this campaign.

• Number of markets expanded and/or new markets established, or expansion of the consumer base served:

We hope to see FPF, as well as the other 12 vendors at EECO farm stand, experience an increase in retail traffic. The CSA will be a new market established with the goal of 100 subscriptions. FPF’s produce yield will increase as will sales of EECO value added vendors. Also expected is an increase in community organizations throughout Suffolk County distributing Food Pantry Farm produce. Many of the promotional materials were deliberately sourced locally, which ensures that monies spent will be circulated through the regional food business enterprises.

• Dollar amount and percentage change in market sales:

Because FPF is a charitable organization, some of the financial benefits can only be seen as a decrease in charitable services offered elsewhere, such as SNAP programs and state agency expenditures. Assuming a response rate from our farm stand advertising initiative (brochure, agritourism event, signage) of 5 percent we will have 250 additional shoppers. With an average $45 per transaction, this would result in $11,250 gross sales or 150% increase. The CSA program initiative (brochure, branded distribution aids) at 2 percent return from the promotional campaign will yield 100 subscriptions at $240/6mo which will result in $24,000 new annual sales. It would be expected that the advertising would have residual impact in years following.

• Number of farmer/producer beneficiaries:

The EECO farm stand sells products from twelve agricultural enterprises that will all benefit from greater sales (see attached vendor list). Food Pantry Farm will benefit keeping in mind that all proceeds are used for continued charitable purposes.

•

Outreach:

• How will you disseminate project results electronically and/or in person to the target audience, stakeholders, and interested parties beyond those directly served by the project?

Electronic point of sale devices will record sales and be reported to other producers participating in the farm stand. Social media, press releases, nonprofit annual report, and live audience presentations will disseminate results.

• How will you collect feedback on the results?

Social media, word of mouth, written statements by beneficiaries, and client surveys (both food pantry and CSA) will reflect the effectiveness of the project.

• How will outreach continue beyond the performance period of the project?

Ideally, expanding the sales and distribution infrastructure (CSA, farm stand, food pantries) with the aid of this grant will ensure continued outreach and distribution of local farm products.

•

Budget Justification:

• Summarize how the project purpose/goals/objectives correlate with the requested budget line items on the completed “FMPP Project Budget” form (i.e. summarize what reviewers will see on your budget form—do not copy/paste the actual budget):

The objective is to create a flow of revenue from higher income households to lower income households by persuading (through advertising and marketing) higher income individuals to spend money at the FPF farm stand and participate in the CSA. Implementing the promotional campaign and facilitating the increased flow of goods will require additional personnel. Presently, FPF employs one full time farm manager, one full time agricultural worker, two farm market summer interns, and two field work summer interns. An additional part time summer administrative intern and one temporary full time program coordinator will be needed to put promotional programs in place, as well as an additional part time field work intern will be needed to meet greater agricultural production demand. These payroll additions are listed on budget line “personnel”. The “fringe benefit” line allows the new personnel to subscribe to CSA for free. Budget line “supplies” includes promotional materials (brochures, magnets, t-shirts and calendars). Budget line “equipment” will include billboard signs, storefront signs, lawn signs, point of sale signage, and reusable grocery bags. The budget line “contractual” will include the multimedia (digital, print, agritourism event) advertising campaign with Edible East End Inc., which includes 8’ table, logo on all printed materials including advertising prior to event along with signage and event program; opportunity to include product sample in event gift bags handed out to all attendees (800); ½ page, editorial adjacent ad in one issue of Edible Manhattan; logo and name inclusion on community specific e-blasts (20k in Manhattan and Brooklyn); dedicated banner ads on four Edible (East End, Manhattan, Brooklyn & Long Island) websites for 1 month; name inclusion in social media promotion by Edible as well as billboard sign installation.The ultimate objective of costs accrued is to increase access and consumption of local and regional farm products.

• How is the requested budget both reasonable and adequate for the proposed project?

Considering the demographics of the target market (wide spectrum income levels), it is a very reasonable amount of money to be spent on the promotion and distribution of local agricultural products. It will be considered adequate because FPF as a Non-Profit enterprise relies heavily on volunteers for production, organization and distribution. Keep in mind that it is in building the relationship between the farmer and consumer that creates the sustainable infrastructure.

• If you are using contractors, have you or will you use your own documented p r o c u r e m e n t p r o c e d u r e s t h a t reflect applicable State, local, and tribal laws and regulations provided they conform to applicable Federal law and the standards identified in 2 CFR §200.318? X Yes ☐ No

• Are you expecting any program income (refer to 2 CFR §200.307) X Yes ☐ No

• Any generated program income you accrue during the period of performance must be used to further the purpose of the project. If you expect to generate program income explain how the funds will be used to further the project purpose:

During the period of performance, any program income will be used to further implement or facilitate project goals. It may be necessary to rent delivery vehicles, purchase additional promotional aids for Edible East End agritourism event, or hire additional staff to process orders, pack, and ship produce. All income generated will be used to defray program costs.

•

Previous and Similar USDA Funding Opportunities:

• Have you submitted this project to another Federal grant program other than the FMPP for funding and/or is another Federal grant program other than the FMPP currently funding the project? ☐ Yes X No

• If so, identify the Federal grant program by name; describe how this proposal builds on the project funded by the other Federal grant program(s) (e.g. Local Food Promotion Program, Value-Added Producer Grant , e tc . ) ; and describe how this project is distinctly different.

• If this project builds on a previously-funded FMPP project, how does this new FMPP proposal relate to the previous work and how is the project distinctly d i f f e r e n t ? A n s w e r “ n o t applicable” if necessary.

•

Priority Project Selection: Priority will be given to project proposals that are located in and/or serve populations in at least one area of concentrated poverty with limited food access. However, it is NOT A REQUIREMENT that your project is associated with a low income/low food access priority area. All projects will be evaluated equally among the peer reviewers regardless of priority area. Priority selection will only be used by AMS should the targeted number of priority area projects not be met (refer to Section 1.4 in the Request for Applications).

Should USDA consider the project proposal under a low income/low food access priority area?

☐ Yes X No

See instructions below on how to determine if you qualify for a priority area based on the Food Access Research Atlas* or a Promise Zone**.

Provide the following information for at least one community organization that the planning grant project will benefit:

X Check if same address as #2 above.Name of Business or Organization: Food Pantry FarmStreet Address: 55 Long LanePO Box 181City: East Hampton

State: NY Zip Code: 11937Email: foodpantryfarminc@gmail.com Phone: 862-203-9774

If using the Food Access Research Atlas to qualify, list the census tract(s) from the Atlas to identify the business/organization location(s) and/or targeted community/area(s): ________________________________

If qualifying based on your partnership with one of the five Promise Zone Lead Applicant Organizations, indicate the specific Zone: ________________________________

*Qualifying for priority consideration using the ERS Food Access Research Atlas (Atlas) at (http://www.ers.usda.gov/data-products/food-access-research-atlas.aspx):

Once you enter the Atlas, check one of the four the map layer(s) that applies to the proposal’s targeted community.

Zoom in on the map to identify your community. Clicking on your targeted area will produce the census tract and additional information about the locale.

In the example below, the dark green area qualifies as low income and low access, and the census tract would be 35047957600.

**Qualifying for consideration as a Promise Zone Lead Applicant Organization:

Identify the specific Promise Zone area in which your project will be implemented. Promise Zones identified by the White House are listed on the Department of Housing and Urban Development website: http://portal.hud.gov/hudportal/HUD?src=/program_offices/comm_planning/economicdevelopment/programs/pz. You may use 2014 or 2015 locations.

As stated in Section 4.3.8 of the RFA, attach a letter (on letterhead stationery) from and signed by the Promise Zone Lead Applicant Organization that certifies the partnership. The letter must include:

• The name of the organization applying to LFPP;

• The name o f the p ro jec t be ing implemented in the Promise Zone;

• The expected benefits of the project to the Promise Zone area;

• A statement expressing the nature of the partnership.

•

Project Background:

• How will the project improve the s i t ua t ion / cond i t i on in t he a r ea /community?

The FPF promotional project will improve conditions by increasing awareness. The project will teach people where they can get healthy local food and will increase sales volume for local and regional agricultural producers.

• What are the project objectives (please list)?

• Objective 1: To identify areas lacking access and to increase availability of fresh local produce. Our unique approach to this marketing challenge will also stimulate the flow of revenue from the “haves” to the “have nots.”

• Objective 2: Create greater community awareness of what the Food Pantry Farm has to offer to social and community programs such as schools, churches, shelters, etc.

• Objective 3: To make EECO farm stand more visible so as to improve market sales.

• Objective 4: Expand the interface between people needing healthy organic produce and its availability.

• Could you describe how this project will increase domestic consumption of and access to, locally and regionally produced agricultural products?

At this time, FPF is capable of producing organic produce in excess of current demand. Our project is a multi-platform campaign that will improve distribution infrastructure and provide revenue for its execution. Our funding will be used to expand the existing farm market’s visibility with new signage (roadside and POS), as well as tangible marketing tools such as reusable grocery bags, t-shirts, and calendars. The farm stand now offers fresh local organic produce as well as locally sourced goods from other growers and producers. The funding will also be used to initiate a reduced cost Community Supported Agriculture (CSA) program so that fresh organic produce can be available to marginal income households, or, households that don’t consider themselves eligible for charity but would still benefit from healthy local food. Local print advertisement, informative brochures and agritourism events will be used to promote the farm and its vendors as well as the reduced cost CSA program. A portion of the project will be dedicated to expanding food pantry services in the region and will welcome individuals from all income levels to participate and/or contribute according to their ability, in the flow of goods from producer-to-consumer.

• Could you describe how this project will develop, improve, and expand market opportunities, outreach, training, and technical assistance for farm and ranch operations serving domestic farmers’ markets, roadside stands, community-suppor ted agr icu l tu re p rograms , agritourism activities, and other direct p r o d u c e r - t o - c o n s u m e r m a r k e t opportunities?

An informative brochure explaining how Food Pantry Farm intends to supply community organizations will create more effective relationships with those interested in making fresh, local, produce available to their beneficiaries. Implementing a low-income community supported agriculture (CSA) program as a form of direct marketing from producer-to-consumer will develop, improve, and expand markets, as well as educate consumers about nutrition and seasonal availability. It may also educate our farm about what consumers prefer. Our planned promotional campaign will nourish the movement to source food locally. It will also make the community more comfortable locating, buying, and utilizing newly created channels (i.e. CSA and Food Pantries) of producer-to-consumer agricultural markets. Invitations to visit the farm stand will be included in gift bags at special events and will encourage higher income individuals to spend monies that will then be used to expand the growing capacity and distribution area of Food Pantry Farm. It is our belief that Food Pantry Farm’s FMPP project will enhance both the supply, and the demand ends of the economic equation as well as support new and existing infrastructure, including outreach programs of state and county agencies (SNAP, WIC) as well as Non-Profit and community organizations (Churches, Schools). It will also raise awareness of nutrition, freshness, and the environmental benefits of buying local. The project will also necessitate an increase in volunteer and personnel training as programs expand. Increasing volume in sales and distribution will spur upgrades in technical assistance that may include office and field equipment, or transportation.

•

Work Plan, Resources, and Timeline Requirements: Fill out the table as described below.

List and describe each planned activity (scope of work) including how it relates to the project objectives:

Anticipated date of completion:

Resources required to complete each activity:

Milestones assessing progress and success of each activity:

Who will do the work (include collaborative arrangements or subcontractors)?

Sample Activity 1 October 2016

Hire contractor

Special equipment

Milestone 1: Complete XX assessment

Milestone 2: Initiate XX equipment purchases

ABC Best Contracting Service

XYZ Company’s Executive Director

Edible Events Food Truck Derby - Community event promoting agritourism, local food discussion, and food appreciation

August 2016

Hire Multi-media publisher and event planner

Milestone 1: Prepare advertisements and table display for Edible Manhattan and Edible East End multi-media platforms

Milestone 2: Distribute reusable grocery bags to be used at farm stand

Milestone 3: track additional visitors with shopping bags

Edible East End Inc., Publishing and Event Planning

Long Island Screen Printing, Denise Pagliuca

Hot Shots Design and Print Co., Carol Smith FPF Board Members, Volunteers, and Personnel

(5000) Community Supported Agriculture (CSA) Program brochures-and subscription forms. Community learns where to find affordable & organic regional food.

May 2017

Contract printing services for Income assessment form,Program brochures, Sign up for food handling & safety training webinar. Collaborate with community organizations to identify eligible consumers and organize delivery days and times

Reusable Grocery Bags

Milestone 1: Create CSA business model (cost per share, number of weeks, available crop, pick-up locations, etc) and distribution plan.

Milestone 2: Print and distribute CSA flyers

Milestone 3: Enroll members, process orders, collect fees, and deliver produce

Hot Shots Design and Print Co, Carol SmithFPF Program Coordinator, field personnel, Administrative Intern and Marketing intern.

Promotional Signage May 2016

Billboards, Roadside signs, Lawn signs, Store front sign, POS signs, Car magnets, T-shirts, Informational BrochuresLogo design/branding material

Branding T-Shirts for Staff and Volunteers

Milestone 1: Source logo design to be repeated throughout signage and promotional material

Milestone 2: Creation/Installation of signage

Milestone 3: Assess community recognition, farm stand traffic

Hot Shots Design and Print Co., Carol Smith

Ocean Graphics and Signs, Rose Arceri

T-Shirt Pros, David Knepprath

Farmer’s Calendar to be used in conjunction with CSA. Lists CSA pick-up dates and locations, records seasonal crop availability,weather indicators, moon phases, farming tips and tricks on each page,

November 2015

Plan creative sessions and photography, following CSA schedule

Milestone 1: Photo collection, calendar assembly, and printingMilestone 2: Measuring sales and popularity of calendar (in accordance with CSA)

East Hampton Photo, FPF Administrative Intern and Program Coordinator

(5000) Informative brochures intended to foster and strengthen relationships with food pantry distribution centers (i.e. schools, churches, shelters, senior centers, etc.)

This will continue through summer of 2017

FPF personnel and volunteers to canvas businesses and organizations to identify target areas, create plans of action to address specific community needs

Milestone 1: Canvas organizations and build a contact list

Milestone 2: Implement delivery schedule based on specific needs

Milestone 3: Survey beneficiaries to check satisfaction and effectiveness.

Hot Shots Design and Print Company, Carol Smith

FPF Program Coordinator, Administrative Intern, volunteers, Field Interns and Personnel

Become Authorized retailer to accept SNAP, WIC, and EBT benefits

March 2016Create USDA account and apply Online

Milestone 1: Create account and apply online

Milestone 2: Farm store inspection

Milestone 3: Install terminal and brief employees

FPF Program Coordinator, Administrative Intern and Farm Stand intern

•

Expected Outcomes and Intended Beneficiaries:

• If the project completes its objectives, what results will be observed?

If objectives are completed, the results will most accurately be measured by the closer relationship between the community and their local and regional food sources. Increased revenue generated from farm stand sales and advertising campaigns will allow an increase in production and distribution from Food Pantry Farm to food pantries and other intermediaries. The project will raise awareness and funds necessary to increase consumption and access of fresh and healthy food.

• Who are the intended beneficiaries?

In addition to community organizations with food pantries, individuals at any income level and especially lower income households are the intended beneficiaries. Food Pantry Farm and EECO farm stand vendors will also benefit from increased traffic and additional sales.

• How will you evaluate the project benefits while the grant is in progress and upon grant conclusion?

Interim and Final Performance Reports detailing impact and progress will be filed for the project as required. The effectiveness of the multi-platform campaign will appear as increased revenue at EECO farm stand and Food Pantry Farm. The organization has a volunteer bookkeeper who will tally all sales. The growth in distribution through the low-income CSA and food pantries will be reflected by the weight of produce shipped and number of clients served. Calculations will be ongoing and upon grant conclusion.

• Using the quantitative metrics below, describe the expected outcomes of planning, developing, improving, and/or expanding a local or regional food business enterprise.

• Number of direct and indirect jobs retained and created:

1. One Administrative Intern will be employed (20hr/12wks/$10.00hr) $2400 to facilitate planning and implementation of grant concepts such as brochure and poster distribution, CSA subscription contracts, and organizing the space for the Edible East End agritourism event.2. FPF will hire a temporary (40hr/40wk/$15.00hr) $24,000 (April-December) Program Coordinator to carry out promotional campaigns. They will also set in place systems for farm stand display and product rotation, CSA program supply and distribution, training and safety forums, and outreach satisfaction surveys. It will be their responsibility to take necessary steps to become an authorized retailer accepting SNAP benefits and EBT cards. 3. FPF will employ (20hr/12wk/&10.00hr) $2,400 an additional Field Laborer to plant, cultivate, weed, harvest, pack, distribute, and any other activities to make produce ready for sale or ready for CSA pick-up. 4. There will be an increase in jobs created and retained as more regional food pantries expand their services. 5. Local jobs related to supply and transportation infrastructure as well as promotion and graphic design will be created and retained as a result of this campaign.

• Number of markets expanded and/or new markets established, or expansion of the consumer base served:

We hope to see FPF, as well as the other 12 vendors at EECO farm stand, experience an increase in retail traffic. The CSA will be a new market established with the goal of 100 subscriptions. FPF’s produce yield will increase as will sales of EECO value added vendors. Also expected is an increase in community organizations throughout Suffolk County distributing Food Pantry Farm produce. Many of the promotional materials were deliberately sourced locally, which ensures that monies spent will be circulated through the regional food business enterprises.

• Dollar amount and percentage change in market sales:

Because FPF is a charitable organization, some of the financial benefits can only be seen as a decrease in charitable services offered elsewhere, such as SNAP programs and state agency expenditures. Assuming a response rate from our farm stand advertising initiative (brochure, agritourism event, signage) of 5 percent we will have 250 additional shoppers. With an average $45 per transaction, this would result in $11,250 gross sales or 150% increase. The CSA program initiative (brochure, branded distribution aids) at 2 percent return from the promotional campaign will yield 100 subscriptions at $240/6mo which will result in $24,000 new annual sales. It would be expected that the advertising would have residual impact in years following.

• Number of farmer/producer beneficiaries:

The EECO farm stand sells products from twelve agricultural enterprises that will all benefit from greater sales (see attached vendor list). Food Pantry Farm will benefit keeping in mind that all proceeds are used for continued charitable purposes.

•

Outreach:

• How will you disseminate project results electronically and/or in person to the target audience, stakeholders, and interested parties beyond those directly served by the project?

Electronic point of sale devices will record sales and be reported to other producers participating in the farm stand. Social media, press releases, nonprofit annual report, and live audience presentations will disseminate results.

• How will you collect feedback on the results?

Social media, word of mouth, written statements by beneficiaries, and client surveys (both food pantry and CSA) will reflect the effectiveness of the project.

• How will outreach continue beyond the performance period of the project?

Ideally, expanding the sales and distribution infrastructure (CSA, farm stand, food pantries) with the aid of this grant will ensure continued outreach and distribution of local farm products.

•

Budget Justification:

• Summarize how the project purpose/goals/objectives correlate with the requested budget line items on the completed “FMPP Project Budget” form (i.e. summarize what reviewers will see on your budget form—do not copy/paste the actual budget):

The objective is to create a flow of revenue from higher income households to lower income households by persuading (through advertising and marketing) higher income individuals to spend money at the FPF farm stand and participate in the CSA. Implementing the promotional campaign and facilitating the increased flow of goods will require additional personnel. Presently, FPF employs one full time farm manager, one full time agricultural worker, two farm market summer interns, and two field work summer interns. An additional part time summer administrative intern and one temporary full time program coordinator will be needed to put promotional programs in place, as well as an additional part time field work intern will be needed to meet greater agricultural production demand. These payroll additions are listed on budget line “personnel”. The “fringe benefit” line allows the new personnel to subscribe to CSA for free. Budget line “supplies” includes promotional materials (brochures, magnets, t-shirts and calendars). Budget line “equipment” will include billboard signs, storefront signs, lawn signs, point of sale signage, and reusable grocery bags. The budget line “contractual” will include the multimedia (digital, print, agritourism event) advertising campaign with Edible East End Inc., which includes 8’ table, logo on all printed materials including advertising prior to event along with signage and event program; opportunity to include product sample in event gift bags handed out to all attendees (800); ½ page, editorial adjacent ad in one issue of Edible Manhattan; logo and name inclusion on community specific e-blasts (20k in Manhattan and Brooklyn); dedicated banner ads on four Edible (East End, Manhattan, Brooklyn & Long Island) websites for 1 month; name inclusion in social media promotion by Edible as well as billboard sign installation.The ultimate objective of costs accrued is to increase access and consumption of local and regional farm products.

• How is the requested budget both reasonable and adequate for the proposed project?

Considering the demographics of the target market (wide spectrum income levels), it is a very reasonable amount of money to be spent on the promotion and distribution of local agricultural products. It will be considered adequate because FPF as a Non-Profit enterprise relies heavily on volunteers for production, organization and distribution. Keep in mind that it is in building the relationship between the farmer and consumer that creates the sustainable infrastructure.

• If you are using contractors, have you or will you use your own documented p r o c u r e m e n t p r o c e d u r e s t h a t reflect applicable State, local, and tribal laws and regulations provided they conform to applicable Federal law and the standards identified in 2 CFR §200.318? X Yes ☐ No

• Are you expecting any program income (refer to 2 CFR §200.307) X Yes ☐ No

• Any generated program income you accrue during the period of performance must be used to further the purpose of the project. If you expect to generate program income explain how the funds will be used to further the project purpose:

During the period of performance, any program income will be used to further implement or facilitate project goals. It may be necessary to rent delivery vehicles, purchase additional promotional aids for Edible East End agritourism event, or hire additional staff to process orders, pack, and ship produce. All income generated will be used to defray program costs.

•

Previous and Similar USDA Funding Opportunities:

• Have you submitted this project to another Federal grant program other than the FMPP for funding and/or is another Federal grant program other than the FMPP currently funding the project? ☐ Yes X No

• If so, identify the Federal grant program by name; describe how this proposal builds on the project funded by the other Federal grant program(s) (e.g. Local Food Promotion Program, Value-Added Producer Grant , e tc . ) ; and describe how this project is distinctly different.

• If this project builds on a previously-funded FMPP project, how does this new FMPP proposal relate to the previous work and how is the project distinctly d i f f e r e n t ? A n s w e r “ n o t applicable” if necessary.

•

Priority Project Selection: Priority will be given to project proposals that are located in and/or serve populations in at least one area of concentrated poverty with limited food access. However, it is NOT A REQUIREMENT that your project is associated with a low income/low food access priority area. All projects will be evaluated equally among the peer reviewers regardless of priority area. Priority selection will only be used by AMS should the targeted number of priority area projects not be met (refer to Section 1.4 in the Request for Applications).

Should USDA consider the project proposal under a low income/low food access priority area?

☐ Yes X No

See instructions below on how to determine if you qualify for a priority area based on the Food Access Research Atlas* or a Promise Zone**.

Provide the following information for at least one community organization that the planning grant project will benefit:

X Check if same address as #2 above.Name of Business or Organization: Food Pantry FarmStreet Address: 55 Long LanePO Box 181City: East Hampton

State: NY Zip Code: 11937Email: foodpantryfarminc@gmail.com Phone: 862-203-9774

If using the Food Access Research Atlas to qualify, list the census tract(s) from the Atlas to identify the business/organization location(s) and/or targeted community/area(s): ________________________________

If qualifying based on your partnership with one of the five Promise Zone Lead Applicant Organizations, indicate the specific Zone: ________________________________

*Qualifying for priority consideration using the ERS Food Access Research Atlas (Atlas) at (http://www.ers.usda.gov/data-products/food-access-research-atlas.aspx):

Once you enter the Atlas, check one of the four the map layer(s) that applies to the proposal’s targeted community.

Zoom in on the map to identify your community. Clicking on your targeted area will produce the census tract and additional information about the locale.

In the example below, the dark green area qualifies as low income and low access, and the census tract would be 35047957600.

**Qualifying for consideration as a Promise Zone Lead Applicant Organization:

Identify the specific Promise Zone area in which your project will be implemented. Promise Zones identified by the White House are listed on the Department of Housing and Urban Development website: http://portal.hud.gov/hudportal/HUD?src=/program_offices/comm_planning/economicdevelopment/programs/pz. You may use 2014 or 2015 locations.

As stated in Section 4.3.8 of the RFA, attach a letter (on letterhead stationery) from and signed by the Promise Zone Lead Applicant Organization that certifies the partnership. The letter must include:

• The name of the organization applying to LFPP;

• The name o f the p ro jec t be ing implemented in the Promise Zone;

• The expected benefits of the project to the Promise Zone area;

• A statement expressing the nature of the partnership.

•

Project Background:

• How will the project improve the s i t ua t ion / cond i t i on in t he a r ea /community?

The FPF promotional project will improve conditions by increasing awareness. The project will teach people where they can get healthy local food and will increase sales volume for local and regional agricultural producers.

• What are the project objectives (please list)?

• Objective 1: To identify areas lacking access and to increase availability of fresh local produce. Our unique approach to this marketing challenge will also stimulate the flow of revenue from the “haves” to the “have nots.”

• Objective 2: Create greater community awareness of what the Food Pantry Farm has to offer to social and community programs such as schools, churches, shelters, etc.

• Objective 3: To make EECO farm stand more visible so as to improve market sales.

• Objective 4: Expand the interface between people needing healthy organic produce and its availability.

• Could you describe how this project will increase domestic consumption of and access to, locally and regionally produced agricultural products?

At this time, FPF is capable of producing organic produce in excess of current demand. Our project is a multi-platform campaign that will improve distribution infrastructure and provide revenue for its execution. Our funding will be used to expand the existing farm market’s visibility with new signage (roadside and POS), as well as tangible marketing tools such as reusable grocery bags, t-shirts, and calendars. The farm stand now offers fresh local organic produce as well as locally sourced goods from other growers and producers. The funding will also be used to initiate a reduced cost Community Supported Agriculture (CSA) program so that fresh organic produce can be available to marginal income households, or, households that don’t consider themselves eligible for charity but would still benefit from healthy local food. Local print advertisement, informative brochures and agritourism events will be used to promote the farm and its vendors as well as the reduced cost CSA program. A portion of the project will be dedicated to expanding food pantry services in the region and will welcome individuals from all income levels to participate and/or contribute according to their ability, in the flow of goods from producer-to-consumer.

• Could you describe how this project will develop, improve, and expand market opportunities, outreach, training, and technical assistance for farm and ranch operations serving domestic farmers’ markets, roadside stands, community-suppor ted agr icu l tu re p rograms , agritourism activities, and other direct p r o d u c e r - t o - c o n s u m e r m a r k e t opportunities?

An informative brochure explaining how Food Pantry Farm intends to supply community organizations will create more effective relationships with those interested in making fresh, local, produce available to their beneficiaries. Implementing a low-income community supported agriculture (CSA) program as a form of direct marketing from producer-to-consumer will develop, improve, and expand markets, as well as educate consumers about nutrition and seasonal availability. It may also educate our farm about what consumers prefer. Our planned promotional campaign will nourish the movement to source food locally. It will also make the community more comfortable locating, buying, and utilizing newly created channels (i.e. CSA and Food Pantries) of producer-to-consumer agricultural markets. Invitations to visit the farm stand will be included in gift bags at special events and will encourage higher income individuals to spend monies that will then be used to expand the growing capacity and distribution area of Food Pantry Farm. It is our belief that Food Pantry Farm’s FMPP project will enhance both the supply, and the demand ends of the economic equation as well as support new and existing infrastructure, including outreach programs of state and county agencies (SNAP, WIC) as well as Non-Profit and community organizations (Churches, Schools). It will also raise awareness of nutrition, freshness, and the environmental benefits of buying local. The project will also necessitate an increase in volunteer and personnel training as programs expand. Increasing volume in sales and distribution will spur upgrades in technical assistance that may include office and field equipment, or transportation.

•

Work Plan, Resources, and Timeline Requirements: Fill out the table as described below.

List and describe each planned activity (scope of work) including how it relates to the project objectives:

Anticipated date of completion:

Resources required to complete each activity:

Milestones assessing progress and success of each activity:

Who will do the work (include collaborative arrangements or subcontractors)?

Sample Activity 1 October 2016

Hire contractor

Special equipment

Milestone 1: Complete XX assessment

Milestone 2: Initiate XX equipment purchases

ABC Best Contracting Service

XYZ Company’s Executive Director

Edible Events Food Truck Derby - Community event promoting agritourism, local food discussion, and food appreciation

August 2016

Hire Multi-media publisher and event planner

Milestone 1: Prepare advertisements and table display for Edible Manhattan and Edible East End multi-media platforms

Milestone 2: Distribute reusable grocery bags to be used at farm stand

Milestone 3: track additional visitors with shopping bags

Edible East End Inc., Publishing and Event Planning

Long Island Screen Printing, Denise Pagliuca

Hot Shots Design and Print Co., Carol Smith FPF Board Members, Volunteers, and Personnel

(5000) Community Supported Agriculture (CSA) Program brochures-and subscription forms. Community learns where to find affordable & organic regional food.

May 2017

Contract printing services for Income assessment form,Program brochures, Sign up for food handling & safety training webinar. Collaborate with community organizations to identify eligible consumers and organize delivery days and times

Reusable Grocery Bags

Milestone 1: Create CSA business model (cost per share, number of weeks, available crop, pick-up locations, etc) and distribution plan.

Milestone 2: Print and distribute CSA flyers

Milestone 3: Enroll members, process orders, collect fees, and deliver produce

Hot Shots Design and Print Co, Carol SmithFPF Program Coordinator, field personnel, Administrative Intern and Marketing intern.

Promotional Signage May 2016

Billboards, Roadside signs, Lawn signs, Store front sign, POS signs, Car magnets, T-shirts, Informational BrochuresLogo design/branding material

Branding T-Shirts for Staff and Volunteers

Milestone 1: Source logo design to be repeated throughout signage and promotional material

Milestone 2: Creation/Installation of signage

Milestone 3: Assess community recognition, farm stand traffic

Hot Shots Design and Print Co., Carol Smith

Ocean Graphics and Signs, Rose Arceri

T-Shirt Pros, David Knepprath

Farmer’s Calendar to be used in conjunction with CSA. Lists CSA pick-up dates and locations, records seasonal crop availability,weather indicators, moon phases, farming tips and tricks on each page,

November 2015

Plan creative sessions and photography, following CSA schedule

Milestone 1: Photo collection, calendar assembly, and printingMilestone 2: Measuring sales and popularity of calendar (in accordance with CSA)

East Hampton Photo, FPF Administrative Intern and Program Coordinator

(5000) Informative brochures intended to foster and strengthen relationships with food pantry distribution centers (i.e. schools, churches, shelters, senior centers, etc.)

This will continue through summer of 2017

FPF personnel and volunteers to canvas businesses and organizations to identify target areas, create plans of action to address specific community needs

Milestone 1: Canvas organizations and build a contact list

Milestone 2: Implement delivery schedule based on specific needs

Milestone 3: Survey beneficiaries to check satisfaction and effectiveness.

Hot Shots Design and Print Company, Carol Smith

FPF Program Coordinator, Administrative Intern, volunteers, Field Interns and Personnel

Become Authorized retailer to accept SNAP, WIC, and EBT benefits

March 2016Create USDA account and apply Online

Milestone 1: Create account and apply online

Milestone 2: Farm store inspection

Milestone 3: Install terminal and brief employees

FPF Program Coordinator, Administrative Intern and Farm Stand intern

•

Expected Outcomes and Intended Beneficiaries:

• If the project completes its objectives, what results will be observed?

If objectives are completed, the results will most accurately be measured by the closer relationship between the community and their local and regional food sources. Increased revenue generated from farm stand sales and advertising campaigns will allow an increase in production and distribution from Food Pantry Farm to food pantries and other intermediaries. The project will raise awareness and funds necessary to increase consumption and access of fresh and healthy food.

• Who are the intended beneficiaries?

In addition to community organizations with food pantries, individuals at any income level and especially lower income households are the intended beneficiaries. Food Pantry Farm and EECO farm stand vendors will also benefit from increased traffic and additional sales.

• How will you evaluate the project benefits while the grant is in progress and upon grant conclusion?

Interim and Final Performance Reports detailing impact and progress will be filed for the project as required. The effectiveness of the multi-platform campaign will appear as increased revenue at EECO farm stand and Food Pantry Farm. The organization has a volunteer bookkeeper who will tally all sales. The growth in distribution through the low-income CSA and food pantries will be reflected by the weight of produce shipped and number of clients served. Calculations will be ongoing and upon grant conclusion.

• Using the quantitative metrics below, describe the expected outcomes of planning, developing, improving, and/or expanding a local or regional food business enterprise.

• Number of direct and indirect jobs retained and created:

1. One Administrative Intern will be employed (20hr/12wks/$10.00hr) $2400 to facilitate planning and implementation of grant concepts such as brochure and poster distribution, CSA subscription contracts, and organizing the space for the Edible East End agritourism event.2. FPF will hire a temporary (40hr/40wk/$15.00hr) $24,000 (April-December) Program Coordinator to carry out promotional campaigns. They will also set in place systems for farm stand display and product rotation, CSA program supply and distribution, training and safety forums, and outreach satisfaction surveys. It will be their responsibility to take necessary steps to become an authorized retailer accepting SNAP benefits and EBT cards. 3. FPF will employ (20hr/12wk/&10.00hr) $2,400 an additional Field Laborer to plant, cultivate, weed, harvest, pack, distribute, and any other activities to make produce ready for sale or ready for CSA pick-up. 4. There will be an increase in jobs created and retained as more regional food pantries expand their services. 5. Local jobs related to supply and transportation infrastructure as well as promotion and graphic design will be created and retained as a result of this campaign.

• Number of markets expanded and/or new markets established, or expansion of the consumer base served:

We hope to see FPF, as well as the other 12 vendors at EECO farm stand, experience an increase in retail traffic. The CSA will be a new market established with the goal of 100 subscriptions. FPF’s produce yield will increase as will sales of EECO value added vendors. Also expected is an increase in community organizations throughout Suffolk County distributing Food Pantry Farm produce. Many of the promotional materials were deliberately sourced locally, which ensures that monies spent will be circulated through the regional food business enterprises.

• Dollar amount and percentage change in market sales:

Because FPF is a charitable organization, some of the financial benefits can only be seen as a decrease in charitable services offered elsewhere, such as SNAP programs and state agency expenditures. Assuming a response rate from our farm stand advertising initiative (brochure, agritourism event, signage) of 5 percent we will have 250 additional shoppers. With an average $45 per transaction, this would result in $11,250 gross sales or 150% increase. The CSA program initiative (brochure, branded distribution aids) at 2 percent return from the promotional campaign will yield 100 subscriptions at $240/6mo which will result in $24,000 new annual sales. It would be expected that the advertising would have residual impact in years following.

• Number of farmer/producer beneficiaries:

The EECO farm stand sells products from twelve agricultural enterprises that will all benefit from greater sales (see attached vendor list). Food Pantry Farm will benefit keeping in mind that all proceeds are used for continued charitable purposes.

•

Outreach:

• How will you disseminate project results electronically and/or in person to the target audience, stakeholders, and interested parties beyond those directly served by the project?

Electronic point of sale devices will record sales and be reported to other producers participating in the farm stand. Social media, press releases, nonprofit annual report, and live audience presentations will disseminate results.

• How will you collect feedback on the results?

Social media, word of mouth, written statements by beneficiaries, and client surveys (both food pantry and CSA) will reflect the effectiveness of the project.

• How will outreach continue beyond the performance period of the project?

Ideally, expanding the sales and distribution infrastructure (CSA, farm stand, food pantries) with the aid of this grant will ensure continued outreach and distribution of local farm products.

•

Budget Justification:

• Summarize how the project purpose/goals/objectives correlate with the requested budget line items on the completed “FMPP Project Budget” form (i.e. summarize what reviewers will see on your budget form—do not copy/paste the actual budget):

The objective is to create a flow of revenue from higher income households to lower income households by persuading (through advertising and marketing) higher income individuals to spend money at the FPF farm stand and participate in the CSA. Implementing the promotional campaign and facilitating the increased flow of goods will require additional personnel. Presently, FPF employs one full time farm manager, one full time agricultural worker, two farm market summer interns, and two field work summer interns. An additional part time summer administrative intern and one temporary full time program coordinator will be needed to put promotional programs in place, as well as an additional part time field work intern will be needed to meet greater agricultural production demand. These payroll additions are listed on budget line “personnel”. The “fringe benefit” line allows the new personnel to subscribe to CSA for free. Budget line “supplies” includes promotional materials (brochures, magnets, t-shirts and calendars). Budget line “equipment” will include billboard signs, storefront signs, lawn signs, point of sale signage, and reusable grocery bags. The budget line “contractual” will include the multimedia (digital, print, agritourism event) advertising campaign with Edible East End Inc., which includes 8’ table, logo on all printed materials including advertising prior to event along with signage and event program; opportunity to include product sample in event gift bags handed out to all attendees (800); ½ page, editorial adjacent ad in one issue of Edible Manhattan; logo and name inclusion on community specific e-blasts (20k in Manhattan and Brooklyn); dedicated banner ads on four Edible (East End, Manhattan, Brooklyn & Long Island) websites for 1 month; name inclusion in social media promotion by Edible as well as billboard sign installation.The ultimate objective of costs accrued is to increase access and consumption of local and regional farm products.

• How is the requested budget both reasonable and adequate for the proposed project?

Considering the demographics of the target market (wide spectrum income levels), it is a very reasonable amount of money to be spent on the promotion and distribution of local agricultural products. It will be considered adequate because FPF as a Non-Profit enterprise relies heavily on volunteers for production, organization and distribution. Keep in mind that it is in building the relationship between the farmer and consumer that creates the sustainable infrastructure.

• If you are using contractors, have you or will you use your own documented p r o c u r e m e n t p r o c e d u r e s t h a t reflect applicable State, local, and tribal laws and regulations provided they conform to applicable Federal law and the standards identified in 2 CFR §200.318? X Yes ☐ No

• Are you expecting any program income (refer to 2 CFR §200.307) X Yes ☐ No

• Any generated program income you accrue during the period of performance must be used to further the purpose of the project. If you expect to generate program income explain how the funds will be used to further the project purpose:

During the period of performance, any program income will be used to further implement or facilitate project goals. It may be necessary to rent delivery vehicles, purchase additional promotional aids for Edible East End agritourism event, or hire additional staff to process orders, pack, and ship produce. All income generated will be used to defray program costs.

•

Previous and Similar USDA Funding Opportunities:

• Have you submitted this project to another Federal grant program other than the FMPP for funding and/or is another Federal grant program other than the FMPP currently funding the project? ☐ Yes X No

• If so, identify the Federal grant program by name; describe how this proposal builds on the project funded by the other Federal grant program(s) (e.g. Local Food Promotion Program, Value-Added Producer Grant , e tc . ) ; and describe how this project is distinctly different.

• If this project builds on a previously-funded FMPP project, how does this new FMPP proposal relate to the previous work and how is the project distinctly d i f f e r e n t ? A n s w e r “ n o t applicable” if necessary.

•

Priority Project Selection: Priority will be given to project proposals that are located in and/or serve populations in at least one area of concentrated poverty with limited food access. However, it is NOT A REQUIREMENT that your project is associated with a low income/low food access priority area. All projects will be evaluated equally among the peer reviewers regardless of priority area. Priority selection will only be used by AMS should the targeted number of priority area projects not be met (refer to Section 1.4 in the Request for Applications).

Should USDA consider the project proposal under a low income/low food access priority area?

☐ Yes X No

See instructions below on how to determine if you qualify for a priority area based on the Food Access Research Atlas* or a Promise Zone**.

Provide the following information for at least one community organization that the planning grant project will benefit:

X Check if same address as #2 above.Name of Business or Organization: Food Pantry FarmStreet Address: 55 Long LanePO Box 181City: East Hampton

State: NY Zip Code: 11937Email: foodpantryfarminc@gmail.com Phone: 862-203-9774

If using the Food Access Research Atlas to qualify, list the census tract(s) from the Atlas to identify the business/organization location(s) and/or targeted community/area(s): ________________________________

If qualifying based on your partnership with one of the five Promise Zone Lead Applicant Organizations, indicate the specific Zone: ________________________________

*Qualifying for priority consideration using the ERS Food Access Research Atlas (Atlas) at (http://www.ers.usda.gov/data-products/food-access-research-atlas.aspx):

Once you enter the Atlas, check one of the four the map layer(s) that applies to the proposal’s targeted community.

Zoom in on the map to identify your community. Clicking on your targeted area will produce the census tract and additional information about the locale.

In the example below, the dark green area qualifies as low income and low access, and the census tract would be 35047957600.

**Qualifying for consideration as a Promise Zone Lead Applicant Organization:

Identify the specific Promise Zone area in which your project will be implemented. Promise Zones identified by the White House are listed on the Department of Housing and Urban Development website: http://portal.hud.gov/hudportal/HUD?src=/program_offices/comm_planning/economicdevelopment/programs/pz. You may use 2014 or 2015 locations.

As stated in Section 4.3.8 of the RFA, attach a letter (on letterhead stationery) from and signed by the Promise Zone Lead Applicant Organization that certifies the partnership. The letter must include:

• The name of the organization applying to LFPP;

• The name o f the p ro jec t be ing implemented in the Promise Zone;

• The expected benefits of the project to the Promise Zone area;

• A statement expressing the nature of the partnership.

•

Project Background:

• How will the project improve the s i t ua t ion / cond i t i on in t he a r ea /community?

The FPF promotional project will improve conditions by increasing awareness. The project will teach people where they can get healthy local food and will increase sales volume for local and regional agricultural producers.

• What are the project objectives (please list)?

• Objective 1: To identify areas lacking access and to increase availability of fresh local produce. Our unique approach to this marketing challenge will also stimulate the flow of revenue from the “haves” to the “have nots.”

• Objective 2: Create greater community awareness of what the Food Pantry Farm has to offer to social and community programs such as schools, churches, shelters, etc.

• Objective 3: To make EECO farm stand more visible so as to improve market sales.

• Objective 4: Expand the interface between people needing healthy organic produce and its availability.

• Could you describe how this project will increase domestic consumption of and access to, locally and regionally produced agricultural products?

At this time, FPF is capable of producing organic produce in excess of current demand. Our project is a multi-platform campaign that will improve distribution infrastructure and provide revenue for its execution. Our funding will be used to expand the existing farm market’s visibility with new signage (roadside and POS), as well as tangible marketing tools such as reusable grocery bags, t-shirts, and calendars. The farm stand now offers fresh local organic produce as well as locally sourced goods from other growers and producers. The funding will also be used to initiate a reduced cost Community Supported Agriculture (CSA) program so that fresh organic produce can be available to marginal income households, or, households that don’t consider themselves eligible for charity but would still benefit from healthy local food. Local print advertisement, informative brochures and agritourism events will be used to promote the farm and its vendors as well as the reduced cost CSA program. A portion of the project will be dedicated to expanding food pantry services in the region and will welcome individuals from all income levels to participate and/or contribute according to their ability, in the flow of goods from producer-to-consumer.

• Could you describe how this project will develop, improve, and expand market opportunities, outreach, training, and technical assistance for farm and ranch operations serving domestic farmers’ markets, roadside stands, community-suppor ted agr icu l tu re p rograms , agritourism activities, and other direct p r o d u c e r - t o - c o n s u m e r m a r k e t opportunities?

An informative brochure explaining how Food Pantry Farm intends to supply community organizations will create more effective relationships with those interested in making fresh, local, produce available to their beneficiaries. Implementing a low-income community supported agriculture (CSA) program as a form of direct marketing from producer-to-consumer will develop, improve, and expand markets, as well as educate consumers about nutrition and seasonal availability. It may also educate our farm about what consumers prefer. Our planned promotional campaign will nourish the movement to source food locally. It will also make the community more comfortable locating, buying, and utilizing newly created channels (i.e. CSA and Food Pantries) of producer-to-consumer agricultural markets. Invitations to visit the farm stand will be included in gift bags at special events and will encourage higher income individuals to spend monies that will then be used to expand the growing capacity and distribution area of Food Pantry Farm. It is our belief that Food Pantry Farm’s FMPP project will enhance both the supply, and the demand ends of the economic equation as well as support new and existing infrastructure, including outreach programs of state and county agencies (SNAP, WIC) as well as Non-Profit and community organizations (Churches, Schools). It will also raise awareness of nutrition, freshness, and the environmental benefits of buying local. The project will also necessitate an increase in volunteer and personnel training as programs expand. Increasing volume in sales and distribution will spur upgrades in technical assistance that may include office and field equipment, or transportation.

•

Work Plan, Resources, and Timeline Requirements: Fill out the table as described below.

List and describe each planned activity (scope of work) including how it relates to the project objectives:

Anticipated date of completion:

Resources required to complete each activity:

Milestones assessing progress and success of each activity:

Who will do the work (include collaborative arrangements or subcontractors)?

Sample Activity 1 October 2016

Hire contractor

Special equipment

Milestone 1: Complete XX assessment

Milestone 2: Initiate XX equipment purchases

ABC Best Contracting Service

XYZ Company’s Executive Director

Edible Events Food Truck Derby - Community event promoting agritourism, local food discussion, and food appreciation

August 2016

Hire Multi-media publisher and event planner

Milestone 1: Prepare advertisements and table display for Edible Manhattan and Edible East End multi-media platforms

Milestone 2: Distribute reusable grocery bags to be used at farm stand

Milestone 3: track additional visitors with shopping bags

Edible East End Inc., Publishing and Event Planning

Long Island Screen Printing, Denise Pagliuca

Hot Shots Design and Print Co., Carol Smith FPF Board Members, Volunteers, and Personnel

(5000) Community Supported Agriculture (CSA) Program brochures-and subscription forms. Community learns where to find affordable & organic regional food.

May 2017

Contract printing services for Income assessment form,Program brochures, Sign up for food handling & safety training webinar. Collaborate with community organizations to identify eligible consumers and organize delivery days and times

Reusable Grocery Bags

Milestone 1: Create CSA business model (cost per share, number of weeks, available crop, pick-up locations, etc) and distribution plan.

Milestone 2: Print and distribute CSA flyers

Milestone 3: Enroll members, process orders, collect fees, and deliver produce

Hot Shots Design and Print Co, Carol SmithFPF Program Coordinator, field personnel, Administrative Intern and Marketing intern.

Promotional Signage May 2016

Billboards, Roadside signs, Lawn signs, Store front sign, POS signs, Car magnets, T-shirts, Informational BrochuresLogo design/branding material

Branding T-Shirts for Staff and Volunteers

Milestone 1: Source logo design to be repeated throughout signage and promotional material

Milestone 2: Creation/Installation of signage

Milestone 3: Assess community recognition, farm stand traffic

Hot Shots Design and Print Co., Carol Smith

Ocean Graphics and Signs, Rose Arceri

T-Shirt Pros, David Knepprath

Farmer’s Calendar to be used in conjunction with CSA. Lists CSA pick-up dates and locations, records seasonal crop availability,weather indicators, moon phases, farming tips and tricks on each page,

November 2015

Plan creative sessions and photography, following CSA schedule

Milestone 1: Photo collection, calendar assembly, and printingMilestone 2: Measuring sales and popularity of calendar (in accordance with CSA)

East Hampton Photo, FPF Administrative Intern and Program Coordinator

(5000) Informative brochures intended to foster and strengthen relationships with food pantry distribution centers (i.e. schools, churches, shelters, senior centers, etc.)

This will continue through summer of 2017

FPF personnel and volunteers to canvas businesses and organizations to identify target areas, create plans of action to address specific community needs

Milestone 1: Canvas organizations and build a contact list

Milestone 2: Implement delivery schedule based on specific needs

Milestone 3: Survey beneficiaries to check satisfaction and effectiveness.

Hot Shots Design and Print Company, Carol Smith

FPF Program Coordinator, Administrative Intern, volunteers, Field Interns and Personnel

Become Authorized retailer to accept SNAP, WIC, and EBT benefits

March 2016Create USDA account and apply Online

Milestone 1: Create account and apply online

Milestone 2: Farm store inspection

Milestone 3: Install terminal and brief employees

FPF Program Coordinator, Administrative Intern and Farm Stand intern

•

Expected Outcomes and Intended Beneficiaries:

• If the project completes its objectives, what results will be observed?

If objectives are completed, the results will most accurately be measured by the closer relationship between the community and their local and regional food sources. Increased revenue generated from farm stand sales and advertising campaigns will allow an increase in production and distribution from Food Pantry Farm to food pantries and other intermediaries. The project will raise awareness and funds necessary to increase consumption and access of fresh and healthy food.

• Who are the intended beneficiaries?

In addition to community organizations with food pantries, individuals at any income level and especially lower income households are the intended beneficiaries. Food Pantry Farm and EECO farm stand vendors will also benefit from increased traffic and additional sales.

• How will you evaluate the project benefits while the grant is in progress and upon grant conclusion?

Interim and Final Performance Reports detailing impact and progress will be filed for the project as required. The effectiveness of the multi-platform campaign will appear as increased revenue at EECO farm stand and Food Pantry Farm. The organization has a volunteer bookkeeper who will tally all sales. The growth in distribution through the low-income CSA and food pantries will be reflected by the weight of produce shipped and number of clients served. Calculations will be ongoing and upon grant conclusion.

• Using the quantitative metrics below, describe the expected outcomes of planning, developing, improving, and/or expanding a local or regional food business enterprise.

• Number of direct and indirect jobs retained and created:

1. One Administrative Intern will be employed (20hr/12wks/$10.00hr) $2400 to facilitate planning and implementation of grant concepts such as brochure and poster distribution, CSA subscription contracts, and organizing the space for the Edible East End agritourism event.2. FPF will hire a temporary (40hr/40wk/$15.00hr) $24,000 (April-December) Program Coordinator to carry out promotional campaigns. They will also set in place systems for farm stand display and product rotation, CSA program supply and distribution, training and safety forums, and outreach satisfaction surveys. It will be their responsibility to take necessary steps to become an authorized retailer accepting SNAP benefits and EBT cards. 3. FPF will employ (20hr/12wk/&10.00hr) $2,400 an additional Field Laborer to plant, cultivate, weed, harvest, pack, distribute, and any other activities to make produce ready for sale or ready for CSA pick-up. 4. There will be an increase in jobs created and retained as more regional food pantries expand their services. 5. Local jobs related to supply and transportation infrastructure as well as promotion and graphic design will be created and retained as a result of this campaign.

• Number of markets expanded and/or new markets established, or expansion of the consumer base served:

We hope to see FPF, as well as the other 12 vendors at EECO farm stand, experience an increase in retail traffic. The CSA will be a new market established with the goal of 100 subscriptions. FPF’s produce yield will increase as will sales of EECO value added vendors. Also expected is an increase in community organizations throughout Suffolk County distributing Food Pantry Farm produce. Many of the promotional materials were deliberately sourced locally, which ensures that monies spent will be circulated through the regional food business enterprises.

• Dollar amount and percentage change in market sales:

Because FPF is a charitable organization, some of the financial benefits can only be seen as a decrease in charitable services offered elsewhere, such as SNAP programs and state agency expenditures. Assuming a response rate from our farm stand advertising initiative (brochure, agritourism event, signage) of 5 percent we will have 250 additional shoppers. With an average $45 per transaction, this would result in $11,250 gross sales or 150% increase. The CSA program initiative (brochure, branded distribution aids) at 2 percent return from the promotional campaign will yield 100 subscriptions at $240/6mo which will result in $24,000 new annual sales. It would be expected that the advertising would have residual impact in years following.

• Number of farmer/producer beneficiaries:

The EECO farm stand sells products from twelve agricultural enterprises that will all benefit from greater sales (see attached vendor list). Food Pantry Farm will benefit keeping in mind that all proceeds are used for continued charitable purposes.

•

Outreach:

• How will you disseminate project results electronically and/or in person to the target audience, stakeholders, and interested parties beyond those directly served by the project?

Electronic point of sale devices will record sales and be reported to other producers participating in the farm stand. Social media, press releases, nonprofit annual report, and live audience presentations will disseminate results.

• How will you collect feedback on the results?

Social media, word of mouth, written statements by beneficiaries, and client surveys (both food pantry and CSA) will reflect the effectiveness of the project.

• How will outreach continue beyond the performance period of the project?

Ideally, expanding the sales and distribution infrastructure (CSA, farm stand, food pantries) with the aid of this grant will ensure continued outreach and distribution of local farm products.

•

Budget Justification:

• Summarize how the project purpose/goals/objectives correlate with the requested budget line items on the completed “FMPP Project Budget” form (i.e. summarize what reviewers will see on your budget form—do not copy/paste the actual budget):

The objective is to create a flow of revenue from higher income households to lower income households by persuading (through advertising and marketing) higher income individuals to spend money at the FPF farm stand and participate in the CSA. Implementing the promotional campaign and facilitating the increased flow of goods will require additional personnel. Presently, FPF employs one full time farm manager, one full time agricultural worker, two farm market summer interns, and two field work summer interns. An additional part time summer administrative intern and one temporary full time program coordinator will be needed to put promotional programs in place, as well as an additional part time field work intern will be needed to meet greater agricultural production demand. These payroll additions are listed on budget line “personnel”. The “fringe benefit” line allows the new personnel to subscribe to CSA for free. Budget line “supplies” includes promotional materials (brochures, magnets, t-shirts and calendars). Budget line “equipment” will include billboard signs, storefront signs, lawn signs, point of sale signage, and reusable grocery bags. The budget line “contractual” will include the multimedia (digital, print, agritourism event) advertising campaign with Edible East End Inc., which includes 8’ table, logo on all printed materials including advertising prior to event along with signage and event program; opportunity to include product sample in event gift bags handed out to all attendees (800); ½ page, editorial adjacent ad in one issue of Edible Manhattan; logo and name inclusion on community specific e-blasts (20k in Manhattan and Brooklyn); dedicated banner ads on four Edible (East End, Manhattan, Brooklyn & Long Island) websites for 1 month; name inclusion in social media promotion by Edible as well as billboard sign installation.The ultimate objective of costs accrued is to increase access and consumption of local and regional farm products.

• How is the requested budget both reasonable and adequate for the proposed project?

Considering the demographics of the target market (wide spectrum income levels), it is a very reasonable amount of money to be spent on the promotion and distribution of local agricultural products. It will be considered adequate because FPF as a Non-Profit enterprise relies heavily on volunteers for production, organization and distribution. Keep in mind that it is in building the relationship between the farmer and consumer that creates the sustainable infrastructure.

• If you are using contractors, have you or will you use your own documented p r o c u r e m e n t p r o c e d u r e s t h a t reflect applicable State, local, and tribal laws and regulations provided they conform to applicable Federal law and the standards identified in 2 CFR §200.318? X Yes ☐ No

• Are you expecting any program income (refer to 2 CFR §200.307) X Yes ☐ No

• Any generated program income you accrue during the period of performance must be used to further the purpose of the project. If you expect to generate program income explain how the funds will be used to further the project purpose:

During the period of performance, any program income will be used to further implement or facilitate project goals. It may be necessary to rent delivery vehicles, purchase additional promotional aids for Edible East End agritourism event, or hire additional staff to process orders, pack, and ship produce. All income generated will be used to defray program costs.

•

Previous and Similar USDA Funding Opportunities:

• Have you submitted this project to another Federal grant program other than the FMPP for funding and/or is another Federal grant program other than the FMPP currently funding the project? ☐ Yes X No

• If so, identify the Federal grant program by name; describe how this proposal builds on the project funded by the other Federal grant program(s) (e.g. Local Food Promotion Program, Value-Added Producer Grant , e tc . ) ; and describe how this project is distinctly different.

• If this project builds on a previously-funded FMPP project, how does this new FMPP proposal relate to the previous work and how is the project distinctly d i f f e r e n t ? A n s w e r “ n o t applicable” if necessary.

•

Priority Project Selection: Priority will be given to project proposals that are located in and/or serve populations in at least one area of concentrated poverty with limited food access. However, it is NOT A REQUIREMENT that your project is associated with a low income/low food access priority area. All projects will be evaluated equally among the peer reviewers regardless of priority area. Priority selection will only be used by AMS should the targeted number of priority area projects not be met (refer to Section 1.4 in the Request for Applications).

Should USDA consider the project proposal under a low income/low food access priority area?

☐ Yes X No

See instructions below on how to determine if you qualify for a priority area based on the Food Access Research Atlas* or a Promise Zone**.

Provide the following information for at least one community organization that the planning grant project will benefit:

X Check if same address as #2 above.Name of Business or Organization: Food Pantry FarmStreet Address: 55 Long LanePO Box 181City: East Hampton

State: NY Zip Code: 11937Email: foodpantryfarminc@gmail.com Phone: 862-203-9774

If using the Food Access Research Atlas to qualify, list the census tract(s) from the Atlas to identify the business/organization location(s) and/or targeted community/area(s): ________________________________

If qualifying based on your partnership with one of the five Promise Zone Lead Applicant Organizations, indicate the specific Zone: ________________________________

*Qualifying for priority consideration using the ERS Food Access Research Atlas (Atlas) at (http://www.ers.usda.gov/data-products/food-access-research-atlas.aspx):

Once you enter the Atlas, check one of the four the map layer(s) that applies to the proposal’s targeted community.

Zoom in on the map to identify your community. Clicking on your targeted area will produce the census tract and additional information about the locale.

In the example below, the dark green area qualifies as low income and low access, and the census tract would be 35047957600.

**Qualifying for consideration as a Promise Zone Lead Applicant Organization:

Identify the specific Promise Zone area in which your project will be implemented. Promise Zones identified by the White House are listed on the Department of Housing and Urban Development website: http://portal.hud.gov/hudportal/HUD?src=/program_offices/comm_planning/economicdevelopment/programs/pz. You may use 2014 or 2015 locations.

As stated in Section 4.3.8 of the RFA, attach a letter (on letterhead stationery) from and signed by the Promise Zone Lead Applicant Organization that certifies the partnership. The letter must include:

• The name of the organization applying to LFPP;

• The name o f the p ro jec t be ing implemented in the Promise Zone;

• The expected benefits of the project to the Promise Zone area;

• A statement expressing the nature of the partnership.

•

Project Background:

• How will the project improve the s i t ua t ion / cond i t i on in t he a r ea /community?

The FPF promotional project will improve conditions by increasing awareness. The project will teach people where they can get healthy local food and will increase sales volume for local and regional agricultural producers.

• What are the project objectives (please list)?

• Objective 1: To identify areas lacking access and to increase availability of fresh local produce. Our unique approach to this marketing challenge will also stimulate the flow of revenue from the “haves” to the “have nots.”

• Objective 2: Create greater community awareness of what the Food Pantry Farm has to offer to social and community programs such as schools, churches, shelters, etc.

• Objective 3: To make EECO farm stand more visible so as to improve market sales.

• Objective 4: Expand the interface between people needing healthy organic produce and its availability.

• Could you describe how this project will increase domestic consumption of and access to, locally and regionally produced agricultural products?

At this time, FPF is capable of producing organic produce in excess of current demand. Our project is a multi-platform campaign that will improve distribution infrastructure and provide revenue for its execution. Our funding will be used to expand the existing farm market’s visibility with new signage (roadside and POS), as well as tangible marketing tools such as reusable grocery bags, t-shirts, and calendars. The farm stand now offers fresh local organic produce as well as locally sourced goods from other growers and producers. The funding will also be used to initiate a reduced cost Community Supported Agriculture (CSA) program so that fresh organic produce can be available to marginal income households, or, households that don’t consider themselves eligible for charity but would still benefit from healthy local food. Local print advertisement, informative brochures and agritourism events will be used to promote the farm and its vendors as well as the reduced cost CSA program. A portion of the project will be dedicated to expanding food pantry services in the region and will welcome individuals from all income levels to participate and/or contribute according to their ability, in the flow of goods from producer-to-consumer.

• Could you describe how this project will develop, improve, and expand market opportunities, outreach, training, and technical assistance for farm and ranch operations serving domestic farmers’ markets, roadside stands, community-suppor ted agr icu l tu re p rograms , agritourism activities, and other direct p r o d u c e r - t o - c o n s u m e r m a r k e t opportunities?

An informative brochure explaining how Food Pantry Farm intends to supply community organizations will create more effective relationships with those interested in making fresh, local, produce available to their beneficiaries. Implementing a low-income community supported agriculture (CSA) program as a form of direct marketing from producer-to-consumer will develop, improve, and expand markets, as well as educate consumers about nutrition and seasonal availability. It may also educate our farm about what consumers prefer. Our planned promotional campaign will nourish the movement to source food locally. It will also make the community more comfortable locating, buying, and utilizing newly created channels (i.e. CSA and Food Pantries) of producer-to-consumer agricultural markets. Invitations to visit the farm stand will be included in gift bags at special events and will encourage higher income individuals to spend monies that will then be used to expand the growing capacity and distribution area of Food Pantry Farm. It is our belief that Food Pantry Farm’s FMPP project will enhance both the supply, and the demand ends of the economic equation as well as support new and existing infrastructure, including outreach programs of state and county agencies (SNAP, WIC) as well as Non-Profit and community organizations (Churches, Schools). It will also raise awareness of nutrition, freshness, and the environmental benefits of buying local. The project will also necessitate an increase in volunteer and personnel training as programs expand. Increasing volume in sales and distribution will spur upgrades in technical assistance that may include office and field equipment, or transportation.

•

Work Plan, Resources, and Timeline Requirements: Fill out the table as described below.

List and describe each planned activity (scope of work) including how it relates to the project objectives:

Anticipated date of completion:

Resources required to complete each activity:

Milestones assessing progress and success of each activity:

Who will do the work (include collaborative arrangements or subcontractors)?

Sample Activity 1 October 2016

Hire contractor

Special equipment

Milestone 1: Complete XX assessment

Milestone 2: Initiate XX equipment purchases

ABC Best Contracting Service

XYZ Company’s Executive Director

Edible Events Food Truck Derby - Community event promoting agritourism, local food discussion, and food appreciation

August 2016

Hire Multi-media publisher and event planner

Milestone 1: Prepare advertisements and table display for Edible Manhattan and Edible East End multi-media platforms

Milestone 2: Distribute reusable grocery bags to be used at farm stand

Milestone 3: track additional visitors with shopping bags

Edible East End Inc., Publishing and Event Planning

Long Island Screen Printing, Denise Pagliuca

Hot Shots Design and Print Co., Carol Smith FPF Board Members, Volunteers, and Personnel

(5000) Community Supported Agriculture (CSA) Program brochures-and subscription forms. Community learns where to find affordable & organic regional food.

May 2017

Contract printing services for Income assessment form,Program brochures, Sign up for food handling & safety training webinar. Collaborate with community organizations to identify eligible consumers and organize delivery days and times

Reusable Grocery Bags

Milestone 1: Create CSA business model (cost per share, number of weeks, available crop, pick-up locations, etc) and distribution plan.

Milestone 2: Print and distribute CSA flyers

Milestone 3: Enroll members, process orders, collect fees, and deliver produce

Hot Shots Design and Print Co, Carol SmithFPF Program Coordinator, field personnel, Administrative Intern and Marketing intern.

Promotional Signage May 2016

Billboards, Roadside signs, Lawn signs, Store front sign, POS signs, Car magnets, T-shirts, Informational BrochuresLogo design/branding material

Branding T-Shirts for Staff and Volunteers

Milestone 1: Source logo design to be repeated throughout signage and promotional material

Milestone 2: Creation/Installation of signage

Milestone 3: Assess community recognition, farm stand traffic

Hot Shots Design and Print Co., Carol Smith

Ocean Graphics and Signs, Rose Arceri

T-Shirt Pros, David Knepprath

Farmer’s Calendar to be used in conjunction with CSA. Lists CSA pick-up dates and locations, records seasonal crop availability,weather indicators, moon phases, farming tips and tricks on each page,

November 2015

Plan creative sessions and photography, following CSA schedule

Milestone 1: Photo collection, calendar assembly, and printingMilestone 2: Measuring sales and popularity of calendar (in accordance with CSA)

East Hampton Photo, FPF Administrative Intern and Program Coordinator

(5000) Informative brochures intended to foster and strengthen relationships with food pantry distribution centers (i.e. schools, churches, shelters, senior centers, etc.)

This will continue through summer of 2017

FPF personnel and volunteers to canvas businesses and organizations to identify target areas, create plans of action to address specific community needs

Milestone 1: Canvas organizations and build a contact list

Milestone 2: Implement delivery schedule based on specific needs

Milestone 3: Survey beneficiaries to check satisfaction and effectiveness.

Hot Shots Design and Print Company, Carol Smith

FPF Program Coordinator, Administrative Intern, volunteers, Field Interns and Personnel

Become Authorized retailer to accept SNAP, WIC, and EBT benefits

March 2016Create USDA account and apply Online

Milestone 1: Create account and apply online

Milestone 2: Farm store inspection

Milestone 3: Install terminal and brief employees

FPF Program Coordinator, Administrative Intern and Farm Stand intern

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Expected Outcomes and Intended Beneficiaries:

• If the project completes its objectives, what results will be observed?

If objectives are completed, the results will most accurately be measured by the closer relationship between the community and their local and regional food sources. Increased revenue generated from farm stand sales and advertising campaigns will allow an increase in production and distribution from Food Pantry Farm to food pantries and other intermediaries. The project will raise awareness and funds necessary to increase consumption and access of fresh and healthy food.

• Who are the intended beneficiaries?

In addition to community organizations with food pantries, individuals at any income level and especially lower income households are the intended beneficiaries. Food Pantry Farm and EECO farm stand vendors will also benefit from increased traffic and additional sales.

• How will you evaluate the project benefits while the grant is in progress and upon grant conclusion?

Interim and Final Performance Reports detailing impact and progress will be filed for the project as required. The effectiveness of the multi-platform campaign will appear as increased revenue at EECO farm stand and Food Pantry Farm. The organization has a volunteer bookkeeper who will tally all sales. The growth in distribution through the low-income CSA and food pantries will be reflected by the weight of produce shipped and number of clients served. Calculations will be ongoing and upon grant conclusion.

• Using the quantitative metrics below, describe the expected outcomes of planning, developing, improving, and/or expanding a local or regional food business enterprise.

• Number of direct and indirect jobs retained and created:

1. One Administrative Intern will be employed (20hr/12wks/$10.00hr) $2400 to facilitate planning and implementation of grant concepts such as brochure and poster distribution, CSA subscription contracts, and organizing the space for the Edible East End agritourism event.2. FPF will hire a temporary (40hr/40wk/$15.00hr) $24,000 (April-December) Program Coordinator to carry out promotional campaigns. They will also set in place systems for farm stand display and product rotation, CSA program supply and distribution, training and safety forums, and outreach satisfaction surveys. It will be their responsibility to take necessary steps to become an authorized retailer accepting SNAP benefits and EBT cards. 3. FPF will employ (20hr/12wk/&10.00hr) $2,400 an additional Field Laborer to plant, cultivate, weed, harvest, pack, distribute, and any other activities to make produce ready for sale or ready for CSA pick-up. 4. There will be an increase in jobs created and retained as more regional food pantries expand their services. 5. Local jobs related to supply and transportation infrastructure as well as promotion and graphic design will be created and retained as a result of this campaign.

• Number of markets expanded and/or new markets established, or expansion of the consumer base served:

We hope to see FPF, as well as the other 12 vendors at EECO farm stand, experience an increase in retail traffic. The CSA will be a new market established with the goal of 100 subscriptions. FPF’s produce yield will increase as will sales of EECO value added vendors. Also expected is an increase in community organizations throughout Suffolk County distributing Food Pantry Farm produce. Many of the promotional materials were deliberately sourced locally, which ensures that monies spent will be circulated through the regional food business enterprises.

• Dollar amount and percentage change in market sales:

Because FPF is a charitable organization, some of the financial benefits can only be seen as a decrease in charitable services offered elsewhere, such as SNAP programs and state agency expenditures. Assuming a response rate from our farm stand advertising initiative (brochure, agritourism event, signage) of 5 percent we will have 250 additional shoppers. With an average $45 per transaction, this would result in $11,250 gross sales or 150% increase. The CSA program initiative (brochure, branded distribution aids) at 2 percent return from the promotional campaign will yield 100 subscriptions at $240/6mo which will result in $24,000 new annual sales. It would be expected that the advertising would have residual impact in years following.

• Number of farmer/producer beneficiaries:

The EECO farm stand sells products from twelve agricultural enterprises that will all benefit from greater sales (see attached vendor list). Food Pantry Farm will benefit keeping in mind that all proceeds are used for continued charitable purposes.

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Outreach:

• How will you disseminate project results electronically and/or in person to the target audience, stakeholders, and interested parties beyond those directly served by the project?

Electronic point of sale devices will record sales and be reported to other producers participating in the farm stand. Social media, press releases, nonprofit annual report, and live audience presentations will disseminate results.

• How will you collect feedback on the results?

Social media, word of mouth, written statements by beneficiaries, and client surveys (both food pantry and CSA) will reflect the effectiveness of the project.

• How will outreach continue beyond the performance period of the project?

Ideally, expanding the sales and distribution infrastructure (CSA, farm stand, food pantries) with the aid of this grant will ensure continued outreach and distribution of local farm products.

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Budget Justification:

• Summarize how the project purpose/goals/objectives correlate with the requested budget line items on the completed “FMPP Project Budget” form (i.e. summarize what reviewers will see on your budget form—do not copy/paste the actual budget):

The objective is to create a flow of revenue from higher income households to lower income households by persuading (through advertising and marketing) higher income individuals to spend money at the FPF farm stand and participate in the CSA. Implementing the promotional campaign and facilitating the increased flow of goods will require additional personnel. Presently, FPF employs one full time farm manager, one full time agricultural worker, two farm market summer interns, and two field work summer interns. An additional part time summer administrative intern and one temporary full time program coordinator will be needed to put promotional programs in place, as well as an additional part time field work intern will be needed to meet greater agricultural production demand. These payroll additions are listed on budget line “personnel”. The “fringe benefit” line allows the new personnel to subscribe to CSA for free. Budget line “supplies” includes promotional materials (brochures, magnets, t-shirts and calendars). Budget line “equipment” will include billboard signs, storefront signs, lawn signs, point of sale signage, and reusable grocery bags. The budget line “contractual” will include the multimedia (digital, print, agritourism event) advertising campaign with Edible East End Inc., which includes 8’ table, logo on all printed materials including advertising prior to event along with signage and event program; opportunity to include product sample in event gift bags handed out to all attendees (800); ½ page, editorial adjacent ad in one issue of Edible Manhattan; logo and name inclusion on community specific e-blasts (20k in Manhattan and Brooklyn); dedicated banner ads on four Edible (East End, Manhattan, Brooklyn & Long Island) websites for 1 month; name inclusion in social media promotion by Edible as well as billboard sign installation.The ultimate objective of costs accrued is to increase access and consumption of local and regional farm products.

• How is the requested budget both reasonable and adequate for the proposed project?

Considering the demographics of the target market (wide spectrum income levels), it is a very reasonable amount of money to be spent on the promotion and distribution of local agricultural products. It will be considered adequate because FPF as a Non-Profit enterprise relies heavily on volunteers for production, organization and distribution. Keep in mind that it is in building the relationship between the farmer and consumer that creates the sustainable infrastructure.

• If you are using contractors, have you or will you use your own documented p r o c u r e m e n t p r o c e d u r e s t h a t reflect applicable State, local, and tribal laws and regulations provided they conform to applicable Federal law and the standards identified in 2 CFR §200.318? X Yes ☐ No

• Are you expecting any program income (refer to 2 CFR §200.307) X Yes ☐ No

• Any generated program income you accrue during the period of performance must be used to further the purpose of the project. If you expect to generate program income explain how the funds will be used to further the project purpose:

During the period of performance, any program income will be used to further implement or facilitate project goals. It may be necessary to rent delivery vehicles, purchase additional promotional aids for Edible East End agritourism event, or hire additional staff to process orders, pack, and ship produce. All income generated will be used to defray program costs.

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Previous and Similar USDA Funding Opportunities:

• Have you submitted this project to another Federal grant program other than the FMPP for funding and/or is another Federal grant program other than the FMPP currently funding the project? ☐ Yes X No

• If so, identify the Federal grant program by name; describe how this proposal builds on the project funded by the other Federal grant program(s) (e.g. Local Food Promotion Program, Value-Added Producer Grant , e tc . ) ; and describe how this project is distinctly different.

• If this project builds on a previously-funded FMPP project, how does this new FMPP proposal relate to the previous work and how is the project distinctly d i f f e r e n t ? A n s w e r “ n o t applicable” if necessary.

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Priority Project Selection: Priority will be given to project proposals that are located in and/or serve populations in at least one area of concentrated poverty with limited food access. However, it is NOT A REQUIREMENT that your project is associated with a low income/low food access priority area. All projects will be evaluated equally among the peer reviewers regardless of priority area. Priority selection will only be used by AMS should the targeted number of priority area projects not be met (refer to Section 1.4 in the Request for Applications).

Should USDA consider the project proposal under a low income/low food access priority area?

☐ Yes X No

See instructions below on how to determine if you qualify for a priority area based on the Food Access Research Atlas* or a Promise Zone**.

Provide the following information for at least one community organization that the planning grant project will benefit:

X Check if same address as #2 above.Name of Business or Organization: Food Pantry FarmStreet Address: 55 Long LanePO Box 181City: East Hampton

State: NY Zip Code: 11937Email: foodpantryfarminc@gmail.com Phone: 862-203-9774

If using the Food Access Research Atlas to qualify, list the census tract(s) from the Atlas to identify the business/organization location(s) and/or targeted community/area(s): ________________________________

If qualifying based on your partnership with one of the five Promise Zone Lead Applicant Organizations, indicate the specific Zone: ________________________________

*Qualifying for priority consideration using the ERS Food Access Research Atlas (Atlas) at (http://www.ers.usda.gov/data-products/food-access-research-atlas.aspx):

Once you enter the Atlas, check one of the four the map layer(s) that applies to the proposal’s targeted community.

Zoom in on the map to identify your community. Clicking on your targeted area will produce the census tract and additional information about the locale.

In the example below, the dark green area qualifies as low income and low access, and the census tract would be 35047957600.

**Qualifying for consideration as a Promise Zone Lead Applicant Organization:

Identify the specific Promise Zone area in which your project will be implemented. Promise Zones identified by the White House are listed on the Department of Housing and Urban Development website: http://portal.hud.gov/hudportal/HUD?src=/program_offices/comm_planning/economicdevelopment/programs/pz. You may use 2014 or 2015 locations.

As stated in Section 4.3.8 of the RFA, attach a letter (on letterhead stationery) from and signed by the Promise Zone Lead Applicant Organization that certifies the partnership. The letter must include:

• The name of the organization applying to LFPP;

• The name o f the p ro jec t be ing implemented in the Promise Zone;

• The expected benefits of the project to the Promise Zone area;

• A statement expressing the nature of the partnership.

After completing the FMPP Grant Narrative form, submit this form with the following additional items. Items marked with an * ARE REQUIRED.

• *SF-424 “Application for Federal Assistance”• *SF-424B “Assurances – Non-Construction Programs”• *AD-3030, Representations Regarding Felony Conviction and Tax Delinquent Status for

Corporate Applicants• *AD-3031, Assurance Regarding Felony Conviction or Tax Delinquent Status for Corporate

Applicants• *FMPP Project Budget• Promise Zone Lead Applicant Organization Letter (if applicable)• Letter(s) indicating Critical Resources and Infrastructure are in place (if applicable)• A copy of your approved indirect cost rate proposal if you are charging more than 10% indirect

costs. Refer to section 4.7.1 of the RFA for further explanation, if applicable.• Additional Supporting Documents, as necessary. May include:

• Letter(s) of Commitment from Partners, Cooperators, and Contractors

• Letter(s) of Support from Stakeholders or Beneficiaries

• Personnel Qualifications – maximum 2 pages