2015 Australia China Alumni Awards Sponsors Report (final)...Australia!China!Alumni!Association! 2015Australia!China!Alumni!Awards!!! Sponsors!Report!–!December!2015! 2! ExecutiveSummary!!

Australia China Alumni Association 2015 Australia China Alumni Awards

Sponsors Report December 2015


Sponsors Report – December 2015 1

Table Of Contents

Executive Summary …………………………………. 2 Overview …………………………………. 3 Lead-‐up & Preparation -‐ Sponsors …………………………………. 4 -‐ Awards Website …………………………………. 5 Nomination Period -‐ Nomination Form …………………………………. 6 -‐ Results Overview …………………………………. 7 Judging Process …………………………………. 8 Publicity Campaign …………………………………. 9 Gala Dinner …………………………………. 10 2015 Winners ……………….………………. 11 VIP Attendees ……………….………………. 14 Media Coverage ……………….………………. 16 Future Planning ……………….………………. 19 Appendix A – Key Sponsor Benefits ……………….………………. 20 Appendix B – Contact ACAA ……………….………………. 21



Executive Summary

2015 the 7th Australia China Alumni Awards has significantly grown compared to 2014 and it is expected to continually grow in 2016.

• 250+ Guests (25% increase over 2014) • One new award and 9 award categories in total • 6 award sponsors • 100 Nominations (54% increase over 2014) • ACAA Website Traffic increased by 18% during Awards Campaign • ACAA WeChat Nomination message reached 2,300 followers (130% increase

over 2014) • Media Covered more channels

Ø Australian Ambassador to China personal Wechat account Ø Austrade Wechat official account Ø Australian Universities webistes Ø Sponsors website and social media Ø Winners’ company website and social media Ø Other relevant Chinese websites



Overview

The 7th 2015 ACAA/IELTS Australia China Alumni Award Presentation Dinner was successfully held in Beijing on 21st November 2015. The run-‐up campaign ran from 30th June until 11th December 2015. On the night, sponsors were exposed to over 250 attendees, including VIPs from the Australian Consulate and major corporations, alumni and staff of Australia universities. During the campaign, sponsors were provided with exposure in our newsletter, on our website, across our social media platform and our partners’ media channels.

100 Nominations

47 Finalists

9 Winners



Lead-‐up & Preparation

Sponsors The ACAA seeks sponsors each year to partner with to deliver the Australia-‐China community a high-‐profile and high-‐quality gala event. This combination of sponsors and ACAA’s existing university partners aims to portray a strong image of ‘Team Australia’ to advance the interests and goals of each and every organisation involved. The Awards offers sponsors the opportunity to:

• Receive branding throughout the awards campaign; • Meet finalists and winners; • Disseminate material to attendees at the awards ceremony; • Reach the relatively affluent alumni demographic;

A full summary of benefits of sponsorship can be found in Appendix A.



Awards Website

To facilitate easy access to Awards information and for greater visibility, a dedicated awards website runs year-‐round: www.austchinaalumni.org/awards Sponsor logos are prominently displayed on the ACAA website homepage. The homepage also includes clear click-‐through links to detailed sponsor information.

ACAA Website Unique Visitors

(Grew by 18% during the Awards Campaign)



Nomination Period

Nomination Form

The Alumni Awards nomination form was uploaded to the ACAA website and became available to download as a locked word document. Nominees/Nominators were required to complete the nomination form and include a copy of the nominee’s CV. To download the 2015 Alumni Awards nomination form click here.

During the nomination period emails comprising both general notifications and personalised messages were sent out to alumni, universities and corporate contacts.

Social Media

Together with emails, ACAA’s WeChat nomination message reached over 2,300 followers which increased by 130% compared to 2014.



Results Overview

100 high-‐quality nominations were received. The bulk of the nominations were received via the support of partner universities. There were 47 short-‐listed finalists, representing 21 of Australia’s 30 universities, and represented 5 states and 1 territory. 21 of the ACAA’s 30 university partners were represented by the finalists.

This year the Australia China Alumni Award for Education was created to recognizes alumni who are outstanding leaders and who have made a significant impact within the education industry in China.



Judging Process Short Listing The ACAA undertakes a process of internal short listing, approaching the task with an inclusive attitude. Applicants are shortlisted as finalists when deemed to be of the same quality as other applicants in a particular award category. All finalists are profiled on the Alumni Awards website. External Judging Panel The ACAA invites an expert panel of judges to independently choose the winners for the Awards. Award Sponsors also have an opportunity to serve as judges. The 2015 Judging Panel included:

David Dukes Trade Commissioner (Commercial Counsellor) Austrade (Beijing)

Criteria for Alumni of the Year: “The Australia Australian Alumni of the Year will exhibit all-‐round excellence in work, life and community service. This award will celebrate the alumna/alumnus who has consistently displayed outstanding performance in their professional career and /or through charitable activities. The winner of this award will have established themselves as a leader in their chosen professional or philanthropic field, and will also have made significant contributions to society in Australia and China. ” Criteria �Judges were provided with full, un-‐edited application forms and CVs of the short-‐listed finalists. Each Award had its own set of criteria that judges were asked to consider.

Kenny Lam Partner China Tax Management and Process Service PricewaterhouseCoopers (Shanghai)

Dennis Chen Area Examinations Director (South China) British Council China

Dr. Bai Xuezhu Deputy Director General of Academics & Head of International Teaching Department China Executive Leadership Academy Pudong (CELAP)



Publicity Campaign for

Awards Presentation Dinner

Tickets Available �Tickets became available on 30th June 2015 and could be purchased by contacting ACAA directly. Ticket Prices Members & Partner Institution Staff: 680 RMB Non-‐Members: 780 RMB Finalists Announced

Finalists were announced via mass email on 30th September 2015.

All finalists were invited to attend the Awards Presentation Dinner (with complimentary tickets) as special guests. Combining ACAA, sponsor partners and university partners, news of ticket sales and finalists is estimated to have reached 60,000+ individuals in Australia and China.



Awards Presentation Dinner

• 250+ guests; • Held at the Renaissance Beijing Capital Hotel; • 5-‐course dinner with Australian beef, wines and beer; • Keynote address by the Australian Minister Chargé d’Affaires a.i. Justin Hayhurst; • Hosted by Cindy Gottinger (Monash alumna), a digital evangelist at Google; • Professional lighting and music; • Sponsors met VIP attendees over pre-‐dinner drinks in a special VIP room; • Fantastic Short Play and Magic Show performances; • Four lucky guests walked away with Captain Cook’s cruises and Travel Coupons

to Adelaide and Kangaroo Island. Others won De Bortoli wine; • 9 winners announced; To view the 2015 Awards Presentation Dinner photos, click here.



2015 Winners

Young Australian Alumni of the Year Award Fiona Yu (left) Business Development Manager Austrade Victoria University Alumna

CPA Australia, Australia China Alumni Award for Banking & Finance

Henry Chan

Partner/Financial Services Tax Leader (Greater China) Ernst & Young

University of Melbourne Alumnus

Austrade -‐ Australia China Alumni Award for Entrepreneurship Chenggang Zhou Executive President New Oriental Education & Technology Group Macquarie University Alumnus

!



ACAA -‐ Australia China Alumni Award for Research & Innovation

Tie Song (right) Vice Director

Guangdong Provincial Center for Disease Control and Prevention

Griffith University Alumnus

Sealink & Captain Cook Cruises -‐ Australia China Alumni Award for ICT and New Media Jun Zou Vice President Futong Dongfang Limited Macquarie University Alumnus

ACAA -‐ Australia China Alumni Award for Women in Leadership

Priscilla Ho (Right) Managing Director

Prescient Sports & Entertainment

RMIT University Alumna

JJL Overseas Education -‐ Australia China Alumni Award for Corporate Achievement Darren Burns President Weber Shandwick China Griffith University Alumnus



JJL Overseas Education -‐ Australia China Alumni Award for Education

Dake Zhu Professor

Tongji University

University of Technology, Sydney Alumnus

IELTS -‐ Australia China Alumni of the Year Lihua Tong Founder, Director and CEO Beijing Zhicheng Public Interest Law Firm University of Technology, Sydney Alumnus



VIP Attendees

Name Title Organisation Justin Hayhurst Deputy Ambassador

Australian Embassy Beijing

Jennifer Mason First Secretary (Public Affairs & Culture)

Christopher Lawson First Secretary (Education & Research)

Katherine Vickers Minister-‐Counsellor (Education & Research)

Tasharni Jamieson China Alumni Engagement Manager

Edward Smith Senior Development Manager (Engineering & IT) Monash University

Frieder Seible Vice President

Weiyi Ran President JJL Overseas Education

Jenny Wang Regional Manager – North China CPA Australia

Tiffany You Exams Director North and Central China British Council (IELTS)

Michael Clifton Minister (Commercial) Senior Trade Commissioner, National Manager

Austrade

David Dukes Trade Commissioner (Commercial

Counsellor)

Fiona Yu Business Development Manager

Linda Taylor Pro Vice-‐Chancellor International Western Sydney University

Martin Shen Chief Executive Officer XingRen Doctors

Wanqing Chen Doctor/Deputy Director National Cancer Center

Tie Song Public Health Physician and Director Guangdong Provincial Center for

Disease Control and Prevention

Dan Sun Vice President Honeywell

Priscilla Ho Chief Executive Officer Prescient Sports & Entertainment

Chris Pan Supply Chain Manager PTL Group

Jia Zhu Lecturer South China Normal University

Jun Zou Vice President Futong Dongfang

Chenggang Zhou Executive President New Oriental Education &

Technology Group

Clement Tsang Managing Director (Global Business Network Clients & Performance Marketing)

Neo@Ogilvy China

Jicheng Liu Chief Executive Officer Richfields Capital

Daniel Fitzgerald Director AeroSys Pty

Po Li Tan Freelance Consultant Mindset Matters Group

Kar Ching Ong Senior General Manager Gold Coin Feedmill (Dongguan)

Lihua Tong Director & Chief Executive Officer Beijing Zhicheng Law Firm



Charles Tang Architect BSA Architects

Dake Zhu Professor Tongji University

Darren Burns President Weber Shandwick China

Henry Chan Partner Ernst & Young

Ricky Niu Senior Manager China UTS International

Li Xue Secretary of Party Committee of Sports Culture Development Center

State General Administration of

Sports Fuming Liu Director-‐General, Finance Department



Media Coverage Direction & Overview The 2015 Australia China Alumni Awards attracted a significant amount of media attention. A number of major Chinese online portals reported on the awards, including Sina Education and Sohu Education, and companies and universities with Finalists and Winners also used the opportunity to promote their alumni through their own communication channels. Macquarie University and University of Technology, Sydney reported their winners on their websites. JJL Overseas Education reported the Alumni Awards on Weibo and their company website. Weber Shandwick China posted Weibo message of their president receiving the award.

Winners Announcement Search Results on Baidu

Macquarie University posted their finalists (below left) and UTS published their winners (below right)



Austrade Education Wechat Official Account Posted Winners Message (below left).

Justin Hayhurst, Minister Chargé d’Affaires a.i. Posted Winners on his Personal WeChat Moment (below right).

Weber Shandwick China and JJL Overseas Education Posted Weibo Messages



Media Coverage Sample

Sohu http://mt.sohu.com

163.com http://help.3g.163.com

iFeng

http://nb.ifeng.com

Tencent http://kuaibao.qq.com

AU123

http://www.au123.com/china/20151122/315126.html

CNTV http://yueyu.cntv.cn



Future Planning

The 2015 Australia China Alumni Awards was a successful high-‐profile program to recognise and highlight the outstanding achievements of China-‐based alumni of Australian universities. The ACAA plans to increase the scope, scale and profile of the 8th annual Australia China Alumni Awards in 2016. The Awards Presentation Dinner event will be held in November 2016, and a large attendance from the Australia-‐China community is expected. As of November 2015, the ACAA has 30+ university partners and over 15,000 alumni members. Continued expected growth in our supporting university partners and alumni members will increase the size and exposure of the Awards. The ACAA looks forward to working with many of our current sponsors and supporters in 2016. We also welcome new sponsors to become involved in making the 2016 Australia China Alumni Awards a highlight of the Australia-‐China community’s annual calendar.



Appendix A Key Benefits of Sponsorship

1. Exposure in Australia’s largest international education market

2. Continuous Brand Exposure Branding commencing the moment the sponsor signs up; Sponsor’s logo present on the ACAA website; Sponsor’s logo included in all marketing materials; Sponsor’s logo included in all regular email updates (15,000+ recipients);

3. Presenting Award and Naming an Award Category

Senior management can present “their” Award on the night; Sponsor’s name built into the Award category’s name;

4. Tickets to the Event

Two free tickets to the event; Additional tickets available at cost price;

5. VIP Tables at the Event

Designated, branded corporate and/or government VIP tables;

6. Visibility before/after Events On all correspondence, publicity material, flyers and advertisements for the Awards (e.g. sponsor logos to appear in some media reports, sponsors mentioned in Australian Embassy press releases, articles in various magazines);

7. Visibility at the Awards

Sponsor’s logo on backdrops and banners at the location; Sponsor’s logo in printed programs supplied at every table setting; Sponsor’s verbally acknowledged in speeches/announcements;

8. Gift Bags

Opportunity to place gifts and/or promotional material in guests’ gift bags;

9. CSR Profile Important contribution to sponsors’ Corporate Social Responsibility profile as ACAA is a not-‐for-‐profit organization.



Appendix B

Contact ACAA If you would like to learn more about the Australia China Alumni Awards or want to get involved, please contact the Australia China Alumni Association: Iris Huang Deputy General Manager, China T: +86 20 2237 3101 E: [email protected] Suite 1714 – 1715, Main Tower, Guangdong International Building, 339 Huanshi Dong Road, Guangzhou, China Jerry Ji Senior Project Manager T: +86 10 8586 6259 E: [email protected] Suite 1206, Tower 3, Zhubang 2000 Office Center, Chaoyang Road, 98 Balizhuangxili, Chaoyang District, Beijing, 100025 China Melissa Tan Wegener Director of Development & Communication T: +61 407 775 018 E: [email protected]

www.austchinaalumni.org

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2015 Australia China Alumni Awards Sponsors Report (final)...Australia!China!Alumni!Association! 2015Australia!China!Alumni!Awards!!! Sponsors!Report!–!December!2015! 2! ExecutiveSummary!!