Vail Valley Foundation Properties Overview Presented by Dave Dressman Sponsorship Director (D) 619.764.0940 ddressman@vvf.org

ABOUT US

Since 1981 the Vail Valley Foundation has been dedicated to sustaining and enhancing the quality of life in the Vail Valley through Arts, Athletics and Education. Numerous corporate brands yield a tangible return on investment through intelligent and strategic support of Foundation initiatives targeting the Vail Valley’s myriad of active, affluent and well educated local, regional and international guests.

Vail Mountain is the #1 ski resort in North America in terms of unaided brand awareness (47% vs. 33% for #2).

As the leading event producer in the Vail Valley we are the premiere brand activation partner of choice.

RECENT VVF MEDIA:

ABOUT US

ATHLETICS

The Vail Valley Foundation is an internationally recognized leader in large-scale world class event organization and promotion.

• Birds of Prey World Cup Race Weeks

• 2015 FIS Alpine World Ski Championships

• American Ski Classic Celebrity/Pro Am Ski Race

• GoPro Mountain Games

• USA Pro Cycling Challenge

BIRDS OF PREY WORLD CUP

Men’s Downhill, Super G & Giant Slalom

Dec. 5-7, 2014

Celebrating American ski racing champions including Bode Miller,

Aksel Lund Svindal, Marcel Hirscher and Ted Ligety.

Ski racing popularity on the rise in United States in Olympic year (Sochi 2014). Men’s course regarded as one of the top three courses in the world. Only World Cup race in the United States. The road to the 2015 FIS Alpine World Ski Championships runs through Vail & Beaver Creek. SKI INFLUENCERS ADVISE OTHERS ON: Financial Information (138 index) Politics & Current Affairs (135 index) Travel (138 index) Website/Internet (105 index) (Source: Universal Sports)

BOP AT A GLANCE: On-site reach: 25,000 over 3 days Average HHI: $175K Domestic TV: 1.68 Million Viewers International TV: 225 Million Viewers PR Impressions: 3 Million +

BIRDS OF PREY

2015 FIS ALPINE WORLD SKI CHAMPIONSHIPS

February 2-15, 2015

4th Alpine World Ski Championships ever held in the United States

(1950, 1989, 1999, 2015)

Only location in North America to host three Alpine World Ski

Championships.

2nd largest skiing event in the world behind the Olympics.

Vail & Beaver Creek will mark the third time that the Vail Valley has played host to this prestigious event. The World Championships represent the largest and most impressive collection of ski racing talent in the world, second only to the Olympics. 800 of the world’s best ski racers representing over 70 nations.

1,800 members of the international print, photo, radio and broadcast media. More than 70 countries will carry the television feed.

2,500 volunteers. An estimated 20,000 on-site attendees per day for the races swelling to approximately 30,000 for weekend competitions.

2015 AT A GLANCE: Value of marketing impressions conservatively estimated at $630 million 2.5 billion projected marketing impressions Expected television audience of nearly 800 million viewers world-wide

WORLD CHAMPIONSHIPS

JUNE 4 – 7, 2015

ABOUT THE GAMES

GoPro Mountain Games , Vail

June 4 – 7, 2015

The GoPro Mountain Games are the nation’s largest

celebration of adventure sports, music and mountain

lifestyle featuring top professional and amateur athletes

from around the world. The environmentally-friendly

adventure sporting event hosts 3,000 outdoor

athletes, along with an estimated 50,000

spectators. Athletes converge on Vail’s mountains

and rivers to compete in nine sports and 25

disciplines for over $100,000 in prize

money. Events include kayaking, rafting, stand up

paddling, mountain biking, road cycling, World Cup

Bouldering, amateur climbing, fly-fishing, trail running,

the slackline world championships and a half

marathon. Additionally: the Outdoor Reels film series;

the Mountain Click photography competition; an

interactive expo area, Gear Town; DockDog canine

competitions and free concerts at the Mountains of

Music. 2015 will mark the 14th anniversary of the

GoPro Mountain Games!

AT A GLANCE

53,862 SPECTATORS

$4.5M VAIL ECONOMIC IMPACT Est. revenue generated to the Town of Vail

QUICK FACTS

UNIQUE ATHLETES ATHLETE STARTS

2,530 3,107

BRAND PARTNERS CREDENTIALED MEDIA

110 200

MKTG IMPRESSIONS PR IMPRESSIONS

225,050,207 139,012,049

ARTS & ENTERTAINMENT

The Vail Valley Foundation owns and manages free standing performing arts complexes along with premier international music and dance properties.

Venues:

Vilar Performing Art Center, Beaver Creek (VPAC)

Gerald R. Ford Amphitheater, Vail (GRFA)

Events: Vail International Dance Festival

Star Dancing Gala Black Diamond Ball

Concert Series:

Hot Summer Nights Free Concert Series

Mountains of Music Free Concert Series

VPAC Underground Sound Concert Series

ARTS AND ENTERTAINMENT

VPAC

Year Round Performances

Intimate 530 seat venue in the heart of Beaver Creek. Up-close with some of the

world’s best artists.

The premiere performing arts venue in the Rocky Mountains. A piece of Broadway in

Beaver Creek.

There is no bad seat. Perfect acoustics.

VILAR PERFORMING ARTS CENTER

600 person capacity venue inspired by the Littman’s Kunstler Theater in Munich.

Unparalleled grandeur, breathtaking architectural design and the highest quality finish work and acoustics available.

A year-round schedule of theater, music, comedy, dance and the performing arts. Renowned performers on par with programming at world class venues in the largest, most cosmopolitan cities around the globe. Throughout the years, artists have included Ringo Starr, Robin Williams, Lewis Black, Sheryl Crow, Alison Krauss, Peter Frampton, BB King, Beach Boys, Boz Scaggs, Emmy Lou Harris, John Hiatt, Al Green, Pat Benatar, Diana Krall, Natalie Cole, Randy Travis, Keb’ Mo’, Jonny Lang, Chris Isaak, Wilson Phillips, Art Garfunkel, Burt Bacharach, The Black Crowes, LeAnn Rimes, Lyle Lovett and many more.

VPAC AT A GLANCE: Annual audience reach is 50,000 Affluent – 59% HHI of $100K+, 28% HHI $200k+ Geographic Origin – Top 30 US DMAs (16% Intl.) 2/3 Destination Guests

GERALD R. FORD AMPHITHEATER

FORD AMPHITHEATER A spectacular outdoor venue that seats 1,260 guests in covered seating and an additional 2,500 on its expansive grassy hillside with a breathtaking view of the Rocky Mountains & Vail Mountain.

“An Open-Air Stage for Feet and Wings.”

–The New York Times

ANNUAL EVENTS Vail International Dance Festival Bravo! Vail Hot Summer Nights Free Concert Series

Free & Ticketed Concerts 4th Of July Patriotic Concert

AT A GLANCE 120,000 Patrons Annually 4 Concession Areas 2 Plaza’s/Gathering Areas

35,000+ 16 oz beers sold each summer

FREE CONCERT SERIES

HOT SUMMER NIGHTS Annual free summer concert series is hosted at the Ford Amphitheater Tuesday evenings throughout the summer months. The Hot Summer Nights Concert Series has become synonymous with summer for locals and visitors alike.

PAST ARTISTS Rusted Root Robert Randolph & The Family Band Martin Sexton Dierks Bentley Dixie Chicks Toad The Wet Sprocket

Darius Rucker

Lukas Nelson

AT A GLANCE 27,000 Patrons Annually 4 Concession Areas 2 Plaza’s/Gathering Areas

35: Average Adult Age

HOT SUMMER NIGHTS

July 27 – August 9, 2014 The nations premiere celebration of Dance.

Planting dance in the center of popular culture.

Damian Woetzel, Artistic Director

VAIL INTERNATIONAL DANCE FESTIVAL

VAIL INTERNATIONAL DANCE FESTIVAL

Bringing the world’s greatest dancers, Choreographers and musicians to the stages of the Vail Valley. Largest Dance Festival in North America.

Diverse programming complemented by community events, master classes and education outreach, engaging new audiences each summer.

Popularity of mainstream Dance is growing as illustrated by Dancing With The Stars occasionally posting higher ratings than American Idol. Throughout the years, artists and companies have included New York City Ballet, Martha Graham Dance Company, Alvin Ailey American Dance Theater, the Bolshoi Ballet, American Ballet Theatre, Pacific Northwest Ballet, Miami City Ballet, Paul Taylor Dance Company.

VIDF AT A GLANCE: 25,000 attendance Average HHI: $94K (63% between $100k-200k; 22% over $200k) Age: 17% 21-35 | 17% 35-44 | 33% 45-54 | 20% 55-64 | 29% Over 65 Total Marketing Impressions: 54 mm Loyal: 93% very/extremely likely to return

VAIL INTERNATIONAL DANCE FESTIVAL

YOUTH FOUNDATION

The Vail Valley Foundation’s Educational Arm.

From Early Childhood

Development to Graduation and Scholarships.

After-School Enrichment Programs including art,

nutrition, exercise and music.

THANK YOU

My sincere thanks for your time & consideration.

Dave Dressman

Sponsorship Director Vail Valley Foundation

619.764.0940

vvf.org

THANK YOU